市場調査レポート
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1423410
ギー市場レポート:原料、エンドユーザー、流通チャネル別、2024年~2032年Ghee Market Report by Source (Cow, Buffalo, Mixed), End User (Retail, Institutional), Distribution Channel (Supermarkets/Hypermarkets, Convenience Stores, Specialty Stores, Online, and Others) 2024-2032 |
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ギー市場レポート:原料、エンドユーザー、流通チャネル別、2024年~2032年 |
出版日: 2024年01月30日
発行: IMARC
ページ情報: 英文 147 Pages
納期: 2~3営業日
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世界のギー市場規模は2023年に526億米ドルに達しました。今後、IMARC Groupは、2032年には905億米ドルに達し、2024年から2032年にかけて6%の成長率(CAGR)を示すと予測しています。ギーの健康効果に対する消費者の意識の高まり、飲食品(F&B)業界の著しい成長、クリーンラベルやオーガニック製品の動向の高まり、様々な料理におけるギーの文化的意義、eコマース部門の拡大、進化する外食産業、急速な技術進歩などは、市場成長を促進する要因の一部です。
市場の成長と規模世界のギー市場は、天然製品やオーガニック製品に対する消費者の意識の高まりや、飲食品(F&B)産業の拡大などの要因によって、着実な成長を遂げています。
主な市場促進要因:主な市場促進要因:健康志向の高まり、F&Bセクターの成長、様々な料理用途におけるギー人気などが、ギー市場を前進させる主な要因です。
技術の進歩:ギーの生産とパッケージングにおける技術の進歩は、製品の品質と保存性を向上させ、市場拡大に寄与しています。
産業用途:ギーは、主に飲食料品製造、外食産業、伝統料理など、幅広い産業で利用されています。また、伝統医学やスキンケアにも応用されています。
主要市場動向:注目すべき動向としては、有機ギーへの嗜好の高まり、消費パターンに対する文化的要因の影響、eコマース・プラットフォームを通じた入手の容易さなどが挙げられます。さらに、持続可能な調達慣行と、製品提供と生産技術の両面におけるイノベーションへの注力が、市場力学を形成しています。
地理的動向:同市場には地域差があり、ギーが文化的に重要な意味を持つ国々では強い需要があります。新興国は高い成長率を示しています。
競合情勢:ギーの市場競争は激しく、既存企業と新規参入企業が市場シェアを争っています。主要企業は製品の多様化と戦略的パートナーシップに注力しています。
課題と機会:課題には、規制への対応や一部地域における市場の飽和などがあります。機会としては、健康志向の消費者への対応、多様な消費者の嗜好に対応した製品ラインナップの拡大などがあり、業界情勢はダイナミックです。
ギーによる健康効果に対する消費者の意識の高まり
世界のギー市場は、ギー消費に関連する健康上の利点をめぐる消費者意識の高まりにより、大きな盛り上がりを見せています。ギーは必須脂肪酸とビタミンを含む高い栄養価で知られています。また、健康的な脂肪の供給源でもあり、健康志向の人々にとって魅力的な選択肢となっています。消費者が食生活の選択に気を配るようになるにつれ、ギーは食用油やバターに代わる健康的な選択肢として人気を博しています。その豊かな風味と多用途性により、健康志向の消費者に好まれ、市場の成長に寄与しています。さらに、代謝を促進し体重管理をサポートする可能性など、ギーが健康全般にプラスの効果をもたらすことを強調する研究や論文が数多く発表されていることも、市場の成長を後押ししています。
飲食品(F&B)業界の成長
世界のギー市場は、特に新興経済圏におけるF&B産業の成長と密接に結びついています。ギーは伝統的な料理から現代的な料理まで様々な料理の基本的な材料であり、世界中の多くの料理に欠かせない要素となっています。消費者の嗜好の変化と中流階級の人口増加に牽引され、F&Bセクターが拡大を続ける中、調理媒体や風味調味料としてのギーに対する需要は大幅に高まっています。この需要は、ギーが料理の伝統的な主食である国々で特に顕著です。食品メーカーやレストランが、進化する嗜好や好みに対応するためにギーをレシピに取り入れることで、市場はこの相乗効果から利益を得ています。
クリーンラベルとオーガニック製品の動向の高まり
世界のギー市場は、クリーンラベルやオーガニック製品の動向の高まりによって活性化しています。消費者は、消費する食品の品質や原産地に対する関心を高めており、クリーンでオーガニックな原材料を好むようになっています。伝統的に純粋でシンプルな材料から作られるギーは、この動向に完全に合致しています。特にオーガニック・ギーは、消費者がより健康的で自然な食生活を求めるようになり、人気を博しています。合成農薬や抗生物質を使用せずに生産され、環境意識の高い消費者の価値観に共鳴しています。この動向が拡大し続けるにつれて、クリーン・ラベルやオーガニック・ギー製品に対する需要が高まり、市場拡大の機会が十分にもたらされると予想されます。
様々な料理におけるギーの文化的意義
世界のギー市場は、様々な料理における文化的意義に大きな影響を受けています。ギーは、インド料理、中東料理、アフリカ料理など、多くの料理の伝統に深く根ざしています。これらの地域では、ギーは単なる食材ではなく文化的シンボルであり、宗教的儀式や伝統的な祝賀行事でよく使われます。さらに、これらの料理が普及している地域では、ギーは依然として台所の主食であり、安定した市場需要を支えています。さらに、世界化によって料理の境界が曖昧になり続けているため、ギーはその文化的起源を超えて、フュージョン料理や国際的な料理にもその魅力を発揮しています。このような文化的意義は、ギーの永続的な魅力と、世界の料理風景におけるその重要性を強調しています。
The global ghee market size reached US$ 52.6 Billion in 2023. Looking forward, IMARC Group expects the market to reach US$ 90.5 Billion by 2032, exhibiting a growth rate (CAGR) of 6% during 2024-2032. Increasing consumer awareness of ghee health benefits, significant growth in the food and beverage (F&B) industry, the rising trend of clean label and organic products, cultural significance of ghee in various cuisines, expanding e-commerce sector, evolving foodservice industry, and rapid technological advancements are some of the factors fueling the market growth.
Market Growth and Size: The global ghee market is experiencing steady growth, driven by factors like increasing consumer awareness for natural and organic products and the expansion of the food and beverage (F&B) industry.
Major Market Drivers: Key drivers include rising health consciousness, growth in the F&B sector, and the popularity of ghee in various culinary applications are major drivers propelling the ghee market forward.
Technological Advancements: Technological advancements in ghee production and packaging have improved product quality and shelf life, contributing to market expansion.
Industry Applications: Ghee finds applications in a wide range of industries, primarily in F&B manufacturing, foodservice, and traditional cuisines. It also finds application in traditional medicine and skincare.
Key Market Trends: Notable trends include the increasing preference for organic ghee, the influence of cultural factors on consumption patterns, and the ease of access through e-commerce platforms. Moreover, sustainable sourcing practices and a focus on innovation, both in terms of product offerings and production techniques, are shaping market dynamics.
Geographical Trends: The market exhibits regional variations, with strong demand in countries where ghee holds cultural significance. Emerging economies are witnessing higher growth rates.
Competitive Landscape: The ghee market is competitive, with both established players and new entrants vying for market share. Key players focus on product diversification, and strategic partnerships.
Challenges and Opportunities: Challenges include regulatory compliance and market saturation in some regions. Opportunities lie in catering to health-conscious consumers and expanding product offerings to meet diverse consumer preferences, presenting a dynamic landscape for the industry.
Increasing consumer awareness on the health benefits of ghee
The global ghee market is witnessing a significant boost due to the increasing consumer awareness surrounding the health benefits associated with ghee consumption. Ghee is known for its high nutritional value, comprising essential fatty acids and vitamins. It is also a source of healthy fats, making it an attractive option for health-conscious individuals. As consumers become more mindful of their dietary choices, ghee has gained popularity as a healthier alternative to cooking oils and butter. Its rich flavor and versatility make it a preferred choice among health-conscious consumers, contributing to the market growth. This is further driven by the numerous studies and articles highlighting the positive effects of ghee on overall health, including its potential to boost metabolism and support weight management.
Growth in the food and beverage (F&B) industry
The global ghee market is closely tied to the growth of the F&B industry, particularly in emerging economies. Ghee is a fundamental ingredient in various traditional and contemporary dishes, making it an essential component of many cuisines worldwide. As the F&B sector continues to expand, driven by changing consumer preferences and a growing middle-class population, the demand for ghee as a cooking medium and flavor enhancer has risen substantially. This demand is particularly pronounced in countries where ghee is a staple in their culinary traditions. The market benefits from this synergy as food manufacturers and restaurants incorporate ghee into their recipes to cater to evolving tastes and preferences.
Rising trend of clean label and organic products
The global ghee market is experiencing a boost from the rising trend of clean label and organic products. Consumers are increasingly concerned about the quality and origin of the foods they consume, leading to a preference for clean and organic ingredients. Ghee, traditionally prepared from pure and simple ingredients, aligns perfectly with this trend. Organic ghee, in particular, has gained traction as consumers seek healthier and more natural choices for their diets. It is produced without the use of synthetic pesticides or antibiotics, resonating with the values of environmentally conscious consumers. As this trend continues to grow, the demand for clean labels and organic ghee products is expected to rise, providing ample opportunities for market expansion.
Cultural significance of ghee in various cuisines
The global ghee market is significantly influenced by its cultural significance in various cuisines. Ghee has deep-rooted connections in many culinary traditions, such as Indian, Middle Eastern, and African cuisines. It is not merely an ingredient but a cultural symbol in these regions, often used in religious rituals and traditional celebrations, which in turn is facilitating the product demand. Moreover, in regions where these cuisines are prevalent, ghee remains a kitchen staple, supporting a consistent market demand. Additionally, as globalization continues to blur culinary boundaries, ghee's appeal extends beyond its cultural origins, finding a place in fusion cuisines and international dishes. This cultural significance underscores the enduring appeal of ghee and its importance in the global culinary landscape.
IMARC Group provides an analysis of the key trends in each segment of the market, along with forecasts at the global, regional and country levels for 2024-2032. Our report has categorized the market based on source, end user, and distribution channel.
Cow
Buffalo
Mixed
Cow accounts for the majority of the market share
The report has provided a detailed breakup and analysis of the market based on the source. This includes cow, buffalo, and mixed. According to the report, cow represented the largest segment.
The cow segment is driven by the increasing demand for ghee made exclusively from cow's milk, which is perceived to have specific health benefits and cultural significance in various regions. Consumers seek the purity and traditional richness associated with cow ghee. The reputation of cow ghee for being easier to digest and containing essential nutrients makes it a preferred choice for those who prioritize health and tradition.
On the other hand, the buffalo segment is primarily driven by the affordability and availability of buffalo milk, making buffalo ghee a cost-effective alternative for a broader consumer base. Its creamy texture and distinct flavor also contribute to its appeal.
The mixed segment benefits from the blend of cow and buffalo milk, offering a balanced ghee option that combines the attributes of both varieties. This segment caters to consumers looking for a versatile ghee product that strikes a middle ground in terms of taste and nutritional value, thus expanding its market presence.
Retail
Institutional
Retail represents the leading market segment
The report has provided a detailed breakup and analysis of the market based on the end user. This includes retail and institutional. According to the report, retail represented the largest segment.
The retail segment is driven by the increasing consumer awareness of ghee's health benefits and the growing demand for clean labels and organic products. Consumers are actively seeking healthier cooking alternatives, and ghee, with its nutritional value and natural appeal, fulfills this need. Additionally, the ease of access to ghee products through supermarkets, convenience stores, and e-commerce platforms has contributed to the growth of the retail segment.
On the other hand, the institutional segment is primarily propelled by the expanding F&B industry. As restaurants, hotels, and foodservice providers cater to evolving consumer tastes, ghee remains a fundamental ingredient in many dishes, driving bulk purchases. The institutional segment also benefits from technological advancements in ghee production and packaging, ensuring consistent quality and convenience for commercial users.
Supermarkets/Hypermarkets
Convenience Stores
Specialty Stores
Online
Others
Convenience stores represents the leading market segment
The report has provided a detailed breakup and analysis of the market based on the distribution channel. This includes supermarkets/hypermarkets, convenience stores, specialty stores, online, and others. According to the report, convenience stores represented the largest segment.
The convenience stores segment is accelerated by the growing demand for on-the-go and quick meal solutions, making ghee easily accessible to busy consumers seeking immediate purchases. These stores focus on providing convenience and accessibility, allowing consumers to grab ghee products conveniently during their daily routines. They stock smaller-sized ghee containers suitable for individual or small-family consumption, aligning with the preferences of urban and busy consumers.
The supermarkets/hypermarkets segment is driven by the increasing consumer preference for one-stop shopping destinations, where ghee is readily available alongside other grocery items, offering convenience and variety under one roof.
The specialty stores segment, on the other hand, benefit from their ability to cater to niche markets, offering a curated selection of premium and organic ghee products that attract discerning buyers seeking specific quality and flavor profiles.
The online segment gains momentum due to the rising popularity of e-commerce platforms, offering a wide range of ghee products, including organic and international varieties, delivered to consumers' doorsteps. Online retailers provide convenience and accessibility, making it easy for consumers to explore a broad spectrum of ghee options from the comfort of their homes.
Other segments, such as traditional markets and health food stores, are driven by specific consumer segments seeking traditional or health-focused ghee options. Traditional markets cater to consumers who prefer locally sourced and traditionally prepared ghee, often valuing authenticity and cultural significance.
The key players in the global ghee market are actively pursuing strategies aimed at maintaining and expanding their market presence. They are focusing on several key initiatives, including product innovation and diversification. These companies are constantly introducing new ghee products to cater to changing consumer preferences, such as organic and flavored ghee varieties. Quality assurance and adherence to regulatory standards remain a top priority to build trust among consumers.
Branding and marketing efforts are another critical aspect of the strategies employed by major market players. They are investing in effective marketing campaigns to promote the health benefits of ghee consumption and to differentiate their products in a competitive landscape. Furthermore, these companies are expanding their distribution networks to reach a wider consumer base, both domestically and internationally. E-commerce platforms have become a significant channel for reaching consumers directly, allowing key players to enhance accessibility and convenience. In addition to these initiatives, major ghee market players are also engaging in mergers and acquisitions to strengthen their market position and diversify their product portfolios. The market research report has provided a comprehensive analysis of the competitive landscape.
SMC Group - Madhusudan Group
Amul (Anand Milk Union Limited)
KMF (Karnataka Milk Federation)
VRS Foods
Nestle
RSD Group (Gopaljee)
(Please note that this is only a partial list of the key players, and the complete list is provided in the report.)
In July 2022: Amul announced plans to invest significantly in increasing its ghee production capacity. This expansion is in response to the growing demand for Amul's ghee products both domestically and internationally.
In February 2022: KMF launched a new premium variant of ghee under its flagship brand "Nandini." This high-quality ghee variant, known as "Nandini Gold Ghee," is crafted to cater to the discerning tastes of consumers who seek superior flavor and purity. KMF's commitment to quality and innovation has made this new ghee product a significant addition to its product portfolio, strengthening its market presence.
In September 2022: VRS Foods introduced a new range of flavored ghee products. These flavored ghee's, available in a variety of unique and exciting flavors, aim to capture the interest of consumers looking for innovative and diverse culinary experiences. This strategic product launch reflects VRS Foods' efforts to cater to changing consumer preferences and expand its market share in the ghee industry.
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