ギーの世界市場：製品タイプ別、用途別、流通チャネル別、地域範囲別、予測

ギー市場の規模と予測

ギー市場規模は2024年に67億米ドルと評価され、2026年から2032年にかけてCAGR 4.40%で成長し、2032年には91億6,000万米ドルに達すると予測されます。

インドの澄ましバターの一種であるギーは、バターを煮て水分と乳固形分を取り除き、純粋なバター脂肪だけを残して作られます。しっかりとした風味、高い発煙点、長い保存性で有名です。

ギーは料理、特にインド料理や中東料理で広く使われており、炒め物、ソテー、風味付けによく使われます。料理用途以外にも、ギーは伝統医学、特にアーユルヴェーダにおいて、その消化作用と抗炎症作用が評価されています。その保湿性と治癒特性により、スキンケアやパーソナルケア製品の原料として人気が高まっています。

自然食品やオーガニック食品に対する消費者の関心が高まるにつれて、ギーに対する世界の需要も増加すると予想され、国際的な料理での人気も高まっています。ギーが健康に良いという認識の高まりや、ウェルネスや美容産業での利用は、大きな成長機会となります。

世界のギー市場力学

世界のギー市場を形成している主な市場力学は以下の通りである：

主な市場促進要因

健康意識の高まり：必須脂肪酸やビタミンを高濃度に含むなど、ギーがもたらす健康効果に対する消費者の意識の高まりが市場拡大の原動力となっています。2024年8月、Amul社は、消費者の健康意識の高まりを反映し、より健康的で自然な食品オプションに対する需要の高まりに対応するため、有機ギー製品の新ラインを発表しました。

有機製品の人気の高まり：消費者がより健康的で化学物質を含まない代替食品を求めるにつれて、ギーなどの有機・自然食品の人気が高まっています。2024年6月、オーガニック・バレー社は持続可能な方法で生産されたオーガニック・ギーの新商品を発売し、オーガニック消費とオーガニック製品に対する消費者の嗜好の動向の高まりに対応しました。

流通チャネルの拡大：スーパーマーケット、ハイパーマーケット、オンライン・プラットフォームなど、様々な小売チャネルを通じたギー流通の拡大が市場成長の原動力となっています。2024年7月、ミルキオ・フーズは米国におけるギー流通網の拡大を発表したが、これは市場への浸透を高め、北米での需要拡大に対応することを目的としています。

料理動向とイノベーション：フレーバー付きや特殊品種など、新しく革新的なギー製品の導入は、より多くの顧客層を引き付けています。2024年4月、パタンジャリ・アーユルヴェーダ社は風味をつけた新しいギー製品を発売し、多様でユニークな食品を求める食の動向を利用するとともに、消費者の嗜好の変化にも対応しました。

主な課題

原材料価格の変動：ミルクやバターなどの原材料価格は変動することがあり、製造コストに影響を与え、その結果、ギー価格も安定しないです。この変動は、安定した利益率を維持しようとするメーカーにとって課題となります。

飽和脂肪に関する健康上の懸念：ギーはその健康上の利点から人気を集めているが、一部の消費者はその高い飽和脂肪含量を懸念しています。こうした懸念は、特に低脂肪ダイエットや心臓血管の健康に関心のある潜在的な購買意欲を減退させる可能性があります。

代替油との激しい競合：ギーは、オリーブオイル、ココナッツオイル、バターといった他の食用油脂との厳しい競争に直面しています。これらの代替油脂は、より健康的で汎用性が高いと頻繁に宣伝されており、ギーがより大きな市場シェアを獲得することを困難にしています。

規制と品質管理の問題：ギー生産者は、複数の市場で一貫した品質を維持し、規制基準を満たすという課題に直面しています。品質管理およびラベリング要件は地域によって異なるため、流通が複雑化し、市場拡大が制限される可能性があります。

主要動向：

健康とウェルネスへの関心：伝統的な食事への使用や、有益な脂肪やビタミンを多く含むなど、健康上の利点が認識されているため、消費者のギーへの関心は高まっています。この動向は、特に自然で栄養価の高い食品を求める健康志向の人々の間で、ギー需要を押し上げています。

オーガニックおよびプレミアム製品の成長：市場では、オーガニック・ギーの需要が増加しています。消費者は、より高品質で持続可能な方法で調達された原材料や、添加物や保存料を含まない製品を好みます。各ブランドは、オーガニック認証やプレミアムギーの提供を拡大することで対応しています。

革新と製品の多様化：メーカー各社は、風味のあるギー、健康効果のあるギー、多様なパッケージ・オプションなど、製品ラインを拡大しています。このような多様化により、消費者の嗜好やニーズの幅が広がり、伝統的な市場と新しい市場の両方で成長をもたらしています。

eコマース・チャネルの成長：オンライン小売はギーの重要な販売チャネルになりつつあり、eコマース・プラットフォームを通じて購入する消費者が増えています。この動向は、オンライン・ショッピングの利便性と、大手オンライン・マーケットプレースや食品専門サイトでのギー製品の取り扱いの増加によってもたらされています。

目次

第1章 イントロダクション

• 市場の定義
• 市場セグメンテーション
• 調査手法

第2章 エグゼクティブサマリー

• 主な調査結果
• 市場概要
• 市場ハイライト

第3章 市場概要

• 市場規模と成長の可能性
• 市場動向
• 市場促進要因
• 市場抑制要因
• 市場機会
• ポーターのファイブフォース分析

第4章 ギー市場：製品タイプ別

• 有機ギー
• 従来型ギー
• デシ牛のギー
• バッファロー・ギー
• フレーバーギー

第5章 ギー市場：用途別

• 食品
• 医薬品
• パーソナルケア

第6章 ギー市場：流通チャネル別

• スーパーマーケットとハイパーマーケット
• 伝統的な食料品店
• オンライン小売業者

第7章 地域別分析

• 北米
• 米国
• カナダ
• メキシコ
• 欧州
• 英国
• ドイツ
• フランス
• イタリア
• アジア太平洋
• 中国
• 日本
• インド
• オーストラリア
• ラテンアメリカ
• ブラジル
• アルゼンチン
• チリ
• 中東・アフリカ
• 南アフリカ
• サウジアラビア
• アラブ首長国連邦

第8章 市場力学

• 市場促進要因
• 市場抑制要因
• 市場機会
• COVID-19の市場への影響

第9章 競合情勢

• 主要企業
• 市場シェア分析

第10章 企業プロファイル

• Amul
• Nestle
• Verka
• Mother Dairy
• Organic Valley
• Gujarat Cooperative Milk Marketing Federation
• Patanjali Ayurveda
• Danone
• Royal Friesland Campina.

第11章 市場の展望と機会

• 新興技術
• 今後の市場動向
• 投資機会

第12章 付録

• 略語リスト
• 出典と参考文献

Ghee Market Size And Forecast

Ghee Market size was valued at USD 6.7 Billion in 2024 and is projected to reach USD 9.16 Billion by 2032, growing at a CAGR of 4.40% from 2026 to 2032.

Ghee, a type of clarified butter from India, is made by simmering butter to remove water and milk solids, leaving only pure butterfat. It is renowned for its robust flavor, high smoke point, and long shelf life.

Ghee is widely used in cooking, especially in Indian and Middle Eastern cuisines, where it is a common ingredient for frying, sauteing, and flavoring. Aside from culinary applications, ghee is valued in traditional medicine, particularly in Ayurveda, for its digestive and anti-inflammatory properties. Its moisturizing and healing properties make it an increasingly popular ingredient in skincare and personal care products.

Ghee's global demand is expected to rise as consumer interest in natural and organic foods grows, as does its popularity in international cuisines. The growing awareness of ghee's health benefits, as well as its use in the wellness and beauty industries, represent significant growth opportunities.

Global Ghee Market Dynamics

The key market dynamics that are shaping the global ghee market include:

Key Market Drivers:

Increasing Health Awareness: Growing consumer awareness of ghee's health benefits, such as its high concentration of essential fatty acids and vitamins, is driving market expansion. In August 2024, Amul introduced a new line of organic ghee products to meet the growing demand for healthier and more natural food options, reflecting consumers' increased health consciousness.

Growing Popularity of Organic Products: Organic and natural food products, including ghee, are becoming increasingly popular as consumers seek healthier, chemical-free alternatives. In June 2024, Organic Valley launched a new line of sustainably sourced organic ghee, aligning with the growing trend of organic consumption and consumer preference for organic products.

Expansion of Distribution Channels: The expansion of ghee distribution through various retail channels, such as supermarkets, hypermarkets, and online platforms, is driving market growth. In July 2024, Milkio Foods announced an expansion of its ghee distribution network in the United States, with the goal of increasing market penetration and meeting growing demand in North America.

Culinary Trends and Innovations: The introduction of new and innovative ghee products, such as flavored and specialty varieties, is attracting a larger customer base. In April 2024, Patanjali Ayurveda introduced new flavored ghee varieties, capitalising on the culinary trend for diverse and unique food products while also catering to changing consumer tastes.

Key Challenges:

Price Volatility of Raw Materials: Raw material prices, such as milk and butter, can fluctuate, impacting production costs and resulting in inconsistent ghee pricing. This volatility presents a challenge for manufacturers seeking to maintain consistent profit margins.

Health Concerns about Saturated Fats: While ghee is gaining popularity due to its health benefits, some consumers are concerned about its high saturated fat content. These concerns may deter potential buyers, particularly those interested in low-fat diets or cardiovascular health.

Intense Competition from Alternative Oils: Ghee faces stiff competition from other cooking oils and fats like olive oil, coconut oil, and butter. These substitutes are frequently promoted as healthier or more versatile, making it difficult for ghee to gain a larger market share.

Regulatory and Quality Control Issues: Ghee producers face challenges in maintaining consistent quality and meeting regulatory standards across multiple markets. Quality control and labeling requirements vary by region, which can complicate distribution and limit market expansion.

Key Trends:

Health and Wellness Focus: Consumers are increasingly interested in ghee because of its perceived health benefits, such as its use in traditional diets and high content of beneficial fats and vitamins. This trend is driving up demand for ghee, particularly among health-conscious individuals seeking natural, nutrient-dense food options.

Growth in Organic and Premium Products: The market is experiencing an increase in demand for organic and premium ghee products. Consumers prefer higher-quality, sustainably sourced ingredients, as well as products that are free of additives and preservatives. Brands are responding by expanding their certified organic and premium ghee offerings.

Innovation and Product Diversification: Manufacturers are expanding their product lines to include flavored ghee, ghee with health benefits, and a variety of packaging options. This diversification allows for a wider range of consumer tastes and needs, resulting in growth in both traditional and new markets.

Growth of E-commerce Channels: Online retail is becoming an important sales channel for ghee, with more consumers purchasing through e-commerce platforms. This trend is being driven by the convenience of online shopping and the growing availability of ghee products on major online marketplaces and specialty food websites.

Global Ghee Market Regional Analysis

Here is a more detailed regional analysis of the global ghee market:

Asia Pacific:

The Asia Pacific region, specifically India, Pakistan, and Bangladesh, dominates the global ghee market due to its deep cultural significance and widespread use in traditional cuisines. India, the world's largest producer and consumer of ghee, continues to fuel market growth.Furthermore, in May 2024, the Food Safety and Standards Authority of India (FSSAI) imposed stricter quality control measures for ghee production, ensuring higher standards and potentially increasing consumer confidence both domestically and internationally.

In April 2024, Amul, India's largest dairy cooperative launched a new line of flavored ghee products aimed at health-conscious consumers and looking to expand its market reach.

North America:

North America is emerging as the world's fastest-growing ghee market, owing to consumers' growing interest in health and wellness products. This trend has been further accelerated by the increasing availability of ghee in mainstream retail channels and its growing recognition as a nutritious alternative to conventional cooking fats.

Furthermore, the U.S. market's expansion has been aided by growing awareness of ghee's health benefits, such as its high content of essential fatty acids and vitamins. In July 2024, Milkio Foods announced a strategic expansion of its ghee distribution network in the United States, with the goal of meeting the growing demand for ghee among health-conscious consumers. This expansion demonstrates the region's rapid growth and the vast opportunities for ghee producers to enter the North American market.

Global Ghee Market Segmentation Analysis

The Global Ghee Market is Segmented on the basis of Product Type, Application, Distribution Channel, And Geography.

Ghee Market, By Product Type

• Organic Ghee
• Conventional Ghee
• Desi Cow Ghee
• Buffalo Ghee
• Flavored Ghee

Based on Product Type, the Global Ghee Market is segmented into Organic Ghee, Conventional Ghee, Desi Cow Ghee, Buffalo Ghee, and Flavored Ghee. Conventional ghee dominates the market due to its widespread use and availability. Organic ghee is the fastest-growing segment, owing to increased consumer demand for natural and health-conscious products.

Ghee Market, By Application

• Food
• Medicine
• Personal care

Based on Application, the Global Ghee Market is segmented into Food, Medicine, and Personal care. Food is the most important segment in the global ghee market because of its traditional use in cooking and widespread culinary applications. Personal care is the fastest-growing segment, driven by rising consumer demand for natural and organic ingredients in skincare and wellness products.

Ghee Market, By Distribution Channel

• Supermarkets and Hypermarkets
• Traditional Grocery Stores
• Online Retailers

Based on Distribution Channel, the Global Ghee Market is segmented into Supermarkets and Hypermarkets, Traditional Grocery Stores, and Online Retailers. Supermarkets and hypermarkets dominate the global ghee market due to their extensive reach and ability to offer a diverse range of brands and options. Online retailers are the fastest-growing segment, driven by the growing popularity of e-commerce and the convenience of online shopping for consumers.

Ghee Market, By Geography

• North America
• Europe
• Asia Pacific
• Rest of the World
• On the basis of Geography, the Global Ghee Market are classified into North America, Europe, Asia Pacific, and Rest of the World. Asia Pacific dominates the global ghee market due to its traditional consumption and large-scale production. North America is the fastest-growing region, owing to increased consumer awareness of ghee's health benefits and growing popularity in the culinary market.

Key Players

The "Global Ghee Market" study report will provide valuable insight with an emphasis on the global market. The major players in the market are Amul, Nestle, Verka, Mother Dairy, Organic Valley, Gujarat Cooperative Milk Marketing Federation, Patanjali Ayurveda, Danone, and Royal Friesland Campina.

Our market analysis also entails a section solely dedicated to such major players wherein our analysts provide an insight into the financial statements of all the major players, along with its product benchmarking and SWOT analysis. The competitive landscape section also includes key development strategies, market share, and market ranking analysis of the above-mentioned players globally.

• Ghee Market: Recent Developments
• In May 2024, A2 Milk Company launched a premium range of desi cow ghee, aimed at health-conscious consumers seeking traditional and high-quality ghee products. The launch is part of their overall strategy to diversify their product offerings.
• In March 2024, D'lecta Foods introduced new gourmet ghee products with health-boosting ingredients to target the premium market.
• In February 2024, Nestle has announced a significant investment in upgrading its ghee production facilities in India to increase production efficiency and meet rising domestic demand.
• In January 2024, Horizon Organic has introduced a new line of sustainably sourced ghee, emphasizing its commitment to environmental responsibility and appealing to eco-conscious consumers.

TABLE OF CONTENTS

1. INTRODUCTION

• Market Definition
• Market Segmentation
• Research Methodology

2. Executive Summary

• Key Findings
• Market Overview
• Market Highlights

3. Market Overview

• Market Size and Growth Potential
• Market Trends
• Market Drivers
• Market Restraints
• Market Opportunities
• Porter's Five Forces Analysis

4. Ghee Market, By product type

• Organic ghee
• Conventional ghee
• Desi cow ghee
• Buffalo ghee
• Flavored ghee

5. Ghee Market, By application

• Food
• Medicine
• Personal care

6. Ghee Market, By distribution channel

• Supermarkets and hypermarkets
• Traditional grocery stores
• Online retailers

7. Regional Analysis

• North America
• United States
• Canada
• Mexico
• Europe
• United Kingdom
• Germany
• France
• Italy
• Asia-Pacific
• China
• Japan
• India
• Australia
• Latin America
• Brazil
• Argentina
• Chile
• Middle East and Africa
• South Africa
• Saudi Arabia
• UAE

8. Market Dynamics

• Market Drivers
• Market Restraints
• Market Opportunities
• Impact of COVID-19 on the Market

9. Competitive Landscape

• Key Players
• Market Share Analysis

10. Company Profiles

• Amul
• Nestle
• Verka
• Mother Dairy
• Organic Valley
• Gujarat Cooperative Milk Marketing Federation
• Patanjali Ayurveda
• Danone
• Royal Friesland Campina.

11. Market Outlook and Opportunities

• Emerging Technologies
• Future Market Trends
• Investment Opportunities

12. Appendix

• List of Abbreviations
• Sources and References