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エコツーリズム市場レポート：旅行者タイプ、年齢層、販売チャネル、地域別、2024-2032

Ecotourism Market Report by Traveler Type (Solo, Group), Age Group (Generation X, Generation Y, Generation Z), Sales Channel (Travel Agent, Direct), and Region 2024-2032
出版日: | 発行: IMARC | ページ情報: 英文 148 Pages | 納期: 2～3営業日

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エコツーリズム市場レポート：旅行者タイプ、年齢層、販売チャネル、地域別、2024-2032
出版日: 2024年03月02日
発行: IMARC
ページ情報: 英文 148 Pages
納期: 2～3営業日
  • 全表示
  • 概要
  • 図表
  • 目次
概要

世界のエコツーリズム市場規模は2023年に1,962億米ドルに達しました。今後、IMARC Groupは、2024年から2032年の間に12％の成長率（CAGR）を示し、市場は2032年までに5,619億米ドルに達すると予測しています。環境意識の高まり、持続可能性に対する需要の高まり、責任ある観光慣行を促進する政府の取り組みや保護政策、技術の進歩、可処分所得の増加が市場成長を加速する要因となっています。

エコツーリズムとは、生態系への悪影響を最小限に抑え、地域社会を支援しながら自然環境を探索することに焦点を当てた持続可能な旅行形態を指します。この責任あるアプローチは、生物多様性の保全、環境意識の促進、文化的評価の育成を目的としています。エコツーリズムの利点は数多くあります。例えば、自然地域の保護資金を生み出すことで保護活動を促進します。地元コミュニティは経済的機会の増加から恩恵を受け、生活水準の向上につながります。さらに、エコツーリズムは、壊れやすい生態系を保護することの重要性について観光客を教育し、環境に対する責任感を育みます。エコツーリズムには、野生動物をベースとしたもの、冒険的なもの、文化的なものなど、いくつかの種類があります。

世界のエコツーリズム市場は、環境に対する意識と懸念の高まりの影響を受けており、持続可能で責任ある旅行オプションに対する需要が高まっています。さらに、ユニークで本格的な体験に対する需要の高まりが、生態学的に豊かで文化的に没頭できる旅行先への需要を後押ししています。さらに、自然保護と持続可能な観光慣行を促進する政府の取り組みや政策が、市場の成長を形成しています。これに伴い、テクノロジーの進歩により、旅行者はエコツーリズムの目的地に関する情報にアクセスしやすくなり、十分な情報に基づいた選択がしやすくなっています。さらに、可処分所得の増加と中間層の増加が市場の拡大に寄与しています。これとは別に、ツアーオペレーター、地元コミュニティ、自然保護団体などの利害関係者間の協力がエコツーリズムの提供を強化し、市場拡大にさらに拍車をかけています。

エコツーリズム市場の動向と促進要因：

環境意識の高まりと持続可能性への需要

世界のエコツーリズム市場は、旅行者の環境意識の高まりに後押しされています。従来の観光が生態系に与える影響に対する懸念が高まるにつれ、旅行者はより持続可能で責任ある旅行の選択肢を積極的に求めるようになっています。このような意識の高まりが、低負荷の実践、保護活動、地域社会の支援を重視するエコツーリズムへの需要の急増につながっています。旅行者は環境保全を優先する旅行先に惹かれ、旅行が自分の価値観に合致し、エコロジカル・フットプリントを最小限に抑えることを保証します。この動向は、環境に優しい宿泊施設、カーボンニュートラルな交通手段、環境に配慮したアクティビティの重要性を浮き彫りにし、観光と自然の調和した共存を促進しています。

ユニークで本物の体験の追求

世界のエコツーリズム市場は、旅行者が本物の没入型体験を求める強い願望によって活性化しています。現代の観光客は、もはや受動的な観光では満足せず、地元の文化や生態系、伝統との関わりを切望しています。こうした本物志向が、自然や地域社会との有意義な交流の機会を提供する、生態系豊かなデスティネーションの急増につながっています。観光客は、野生動物のサファリ、文化交流、実践的な保護活動といったアクティビティに惹かれています。このような嗜好の変化により、デスティネーションは自然の美しさや文化遺産を強調するようになり、訪れる場所への親密な理解を求める旅行者に対応しています。この動向は、マスツーリズムから、心に残る思い出を残すパーソナライズされた変幻自在の旅へのシフトを象徴しています。

政府の取り組みと自然保護政策

自然保護と持続可能な観光の実践を促進する政府の取り組みと政策は、世界のエコツーリズム市場の極めて重要な促進要因です。責任ある観光がもたらす経済的・環境的利益の可能性を認識し、多くの国がエコツーリズムの成長を奨励するための規制やインセンティブを設けています。こうした取り組みには、保護区管理、野生生物保護、地域社会に根ざした観光プロジェクトなどが含まれます。政府は、持続可能な観光のための環境づくりのために、地域社会、NGO、民間企業と協力することが多いです。環境保護、インフラ整備、観光客への教育などの基準を設けることで、エコツーリズムが生物多様性の保全、地域経済諸国、文化保護に積極的に貢献できるようにします。

目次

第1章 序文

第2章 調査範囲と調査手法

  • 調査目的
  • 利害関係者
  • データソース
    • 一次情報
    • 二次情報
  • 市場推定
    • ボトムアップアプローチ
    • トップダウンアプローチ
  • 調査手法

第3章 エグゼクティブサマリー

第4章 イントロダクション

  • 概要
  • 主要産業動向

第5章 世界のエコツーリズム市場

  • 市場概要
  • 市場実績
  • COVID-19の影響
  • 市場予測

第6章 市場内訳：旅行者タイプ別

  • ソロ
    • 市場動向
    • 市場予測
  • グループ
    • 市場動向
    • 市場予測

第7章 市場内訳：年齢層別

  • X世代
    • 市場動向
    • 市場予測
  • Y世代
    • 市場動向
    • 市場予測
  • Z世代
    • 市場動向
    • 市場予測

第8章 市場内訳：販売チャネル別

  • 旅行代理店
    • 市場動向
    • 市場予測
  • ダイレクト
    • 市場動向
    • 市場予測

第9章 市場内訳：地域別

  • 北米
    • 米国
      • 市場動向
      • 市場予測
    • カナダ
      • 市場動向
      • 市場予測
  • アジア太平洋
    • 中国
      • 市場動向
      • 市場予測
    • 日本
      • 市場動向
      • 市場予測
    • インド
      • 市場動向
      • 市場予測
    • 韓国
      • 市場動向
      • 市場予測
    • オーストラリア
      • 市場動向
      • 市場予測
    • インドネシア
      • 市場動向
      • 市場予測
    • その他
      • 市場動向
      • 市場予測
  • 欧州
    • ドイツ
      • 市場動向
      • 市場予測
    • フランス
      • 市場動向
      • 市場予測
    • 英国
      • 市場動向
      • 市場予測
    • イタリア
      • 市場動向
      • 市場予測
    • スペイン
      • 市場動向
      • 市場予測
    • ロシア
      • 市場動向
      • 市場予測
    • その他
      • 市場動向
      • 市場予測
  • ラテンアメリカ
    • ブラジル
      • 市場動向
      • 市場予測
    • メキシコ
      • 市場動向
      • 市場予測
    • その他
      • 市場動向
      • 市場予測
  • 中東・アフリカ地域
    • 市場動向
    • 市場内訳：国別
    • 市場予測

第10章 SWOT分析

  • 概要
  • 強み
  • 弱み
  • 機会
  • 脅威

第11章 バリューチェーン分析

第12章 ポーターのファイブフォース分析

  • 概要
  • 買い手の交渉力
  • 供給企業の交渉力
  • 競合の程度
  • 新規参入業者の脅威
  • 代替品の脅威

第13章 価格分析

第14章 競合情勢

  • 市場構造
  • 主要企業
  • 主要企業のプロファイル
    • Adventure Alternative Ltd
    • Aracari Travel
    • BCD Travel
    • Expedia Group Inc.
    • FROSCH International Travel Inc.
    • G Adventures
    • Intrepid Group Limited
    • Rickshaw Travel Group
    • Small World Journeys Pty Ltd
    • Steppes Travel
    • Undiscovered Mountains Ltd
図表

List of Figures

  • Figure 1: Global: Ecotourism Market: Major Drivers and Challenges
  • Figure 2: Global: Ecotourism Market: Sales Value (in Billion US$), 2018-2023
  • Figure 3: Global: Ecotourism Market Forecast: Sales Value (in Billion US$), 2024-2032
  • Figure 4: Global: Ecotourism Market: Breakup by Traveler Type (in %), 2023
  • Figure 5: Global: Ecotourism Market: Breakup by Age Group (in %), 2023
  • Figure 6: Global: Ecotourism Market: Breakup by Sales Channel (in %), 2023
  • Figure 7: Global: Ecotourism Market: Breakup by Region (in %), 2023
  • Figure 8: Global: Ecotourism (Solo) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 9: Global: Ecotourism (Solo) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 10: Global: Ecotourism (Group) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 11: Global: Ecotourism (Group) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 12: Global: Ecotourism (Generation X) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 13: Global: Ecotourism (Generation X) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 14: Global: Ecotourism (Generation Y) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 15: Global: Ecotourism (Generation Y) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 16: Global: Ecotourism (Generation Z) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 17: Global: Ecotourism (Generation Z) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 18: Global: Ecotourism (Travel Agent) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 19: Global: Ecotourism (Travel Agent) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 20: Global: Ecotourism (Direct) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 21: Global: Ecotourism (Direct) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 22: North America: Ecotourism Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 23: North America: Ecotourism Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 24: United States: Ecotourism Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 25: United States: Ecotourism Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 26: Canada: Ecotourism Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 27: Canada: Ecotourism Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 28: Asia-Pacific: Ecotourism Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 29: Asia-Pacific: Ecotourism Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 30: China: Ecotourism Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 31: China: Ecotourism Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 32: Japan: Ecotourism Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 33: Japan: Ecotourism Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 34: India: Ecotourism Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 35: India: Ecotourism Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 36: South Korea: Ecotourism Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 37: South Korea: Ecotourism Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 38: Australia: Ecotourism Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 39: Australia: Ecotourism Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 40: Indonesia: Ecotourism Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 41: Indonesia: Ecotourism Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 42: Others: Ecotourism Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 43: Others: Ecotourism Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 44: Europe: Ecotourism Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 45: Europe: Ecotourism Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 46: Germany: Ecotourism Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 47: Germany: Ecotourism Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 48: France: Ecotourism Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 49: France: Ecotourism Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 50: United Kingdom: Ecotourism Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 51: United Kingdom: Ecotourism Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 52: Italy: Ecotourism Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 53: Italy: Ecotourism Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 54: Spain: Ecotourism Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 55: Spain: Ecotourism Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 56: Russia: Ecotourism Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 57: Russia: Ecotourism Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 58: Others: Ecotourism Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 59: Others: Ecotourism Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 60: Latin America: Ecotourism Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 61: Latin America: Ecotourism Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 62: Brazil: Ecotourism Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 63: Brazil: Ecotourism Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 64: Mexico: Ecotourism Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 65: Mexico: Ecotourism Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 66: Others: Ecotourism Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 67: Others: Ecotourism Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 68: Middle East and Africa: Ecotourism Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 69: Middle East and Africa: Ecotourism Market: Breakup by Country (in %), 2023
  • Figure 70: Middle East and Africa: Ecotourism Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 71: Global: Ecotourism Industry: SWOT Analysis
  • Figure 72: Global: Ecotourism Industry: Value Chain Analysis
  • Figure 73: Global: Ecotourism Industry: Porter's Five Forces Analysis

List of Tables

  • Table 1: Global: Ecotourism Market: Key Industry Highlights, 2023 and 2032
  • Table 2: Global: Ecotourism Market Forecast: Breakup by Traveler Type (in Million US$), 2024-2032
  • Table 3: Global: Ecotourism Market Forecast: Breakup by Age Group (in Million US$), 2024-2032
  • Table 4: Global: Ecotourism Market Forecast: Breakup by Sales Channel (in Million US$), 2024-2032
  • Table 5: Global: Ecotourism Market Forecast: Breakup by Region (in Million US$), 2024-2032
  • Table 6: Global: Ecotourism Market: Competitive Structure
  • Table 7: Global: Ecotourism Market: Key Players
目次
Product Code: SR112024A3958

The global ecotourism market size reached US$ 196.2 Billion in 2023. Looking forward, IMARC Group expects the market to reach US$ 561.9 Billion by 2032, exhibiting a growth rate (CAGR) of 12% during 2024-2032. The increasing environmental awareness, escalating demand for sustainability, government initiatives and conservation policies promoting responsible tourism practices, advancements in technology, and rising disposable incomes are factors accelerating the market growth.

Ecotourism refers to a sustainable form of travel that focuses on exploring natural environments while minimizing the negative impact on those ecosystems and supporting local communities. This responsible approach aims to conserve biodiversity, promote environmental awareness, and foster cultural appreciation. The advantages of ecotourism are numerous, such as it encourages conservation efforts by generating funds for the protection of natural areas. Local communities' benefit from increased economic opportunities, leading to improved living standards. Moreover, ecotourism educates visitors about the importance of preserving fragile ecosystems, fostering a sense of environmental responsibility. There are several types of ecotourism experiences, which include wildlife-based, adventure, and cultural ecotourism

The global ecotourism market is influenced by the growing environmental awareness and concerns, which have led to a rising demand for sustainable and responsible travel options. This is further supported by the surging demand for unique and authentic experiences, driving the demand for ecologically rich and culturally immersive destinations. Moreover, government initiatives and policies promoting conservation and sustainable tourism practices are shaping the market's growth. In line with this, advancements in technology have made it easier for travelers to access information about ecotourism destinations and make informed choices, which, in turn, is augmenting the market growth. Additionally, increasing disposable incomes and a growing middle class are contributing to the expansion of the market. Apart from this, collaborations between stakeholders, such as tour operators, local communities, and conservation organizations, are enhancing ecotourism offerings, further fueling market expansion.

Ecotourism Market Trends/Drivers:

Growing environmental awareness and demand for sustainability

The global ecotourism market is propelled by the escalating environmental consciousness among travelers. As individuals become increasingly concerned about the impact of traditional tourism on ecosystems, they are actively seeking more sustainable and responsible travel options. This heightened awareness has led to a surge in demand for ecotourism, which emphasizes low-impact practices, conservation efforts, and the support of local communities. Travelers are drawn to destinations that prioritize environmental preservation, ensuring that their trips align with their values and minimize their ecological footprint. This trend underscores the importance of eco-friendly accommodations, carbon-neutral transportation, and eco-conscious activities, fostering a harmonious coexistence between tourism and nature.

Quest for unique and authentic experiences

The global ecotourism market is energized by a strong desire among travelers for genuine and immersive experiences. Modern tourists are no longer content with passive sightseeing; instead, they yearn to engage with local cultures, ecosystems, and traditions. This demand for authenticity has led to a surge in ecologically rich destinations that offer opportunities for meaningful interactions with nature and local communities. Tourists are drawn to activities like wildlife safaris, cultural exchanges, and hands-on conservation efforts. This shift in preference has prompted destinations to highlight their natural beauty and cultural heritage, catering to travelers who seek an intimate understanding of the places they visit. The trend exemplifies a shift from mass tourism to personalized, transformative journeys that leave lasting memories.

Government initiatives and conservation policies

Governmental efforts and policies promoting conservation and sustainable tourism practices are pivotal drivers of the global ecotourism market. Recognizing the potential economic and environmental benefits of responsible tourism, many countries have established regulations and incentives to encourage the growth of ecotourism. These initiatives encompass protected area management, wildlife preservation, and community-based tourism projects. Governments often collaborate with local communities, NGOs, and private enterprises to create a conducive environment for sustainable tourism. By setting standards for environmental protection, infrastructure development, and visitor education, these policies ensure that ecotourism contributes positively to biodiversity conservation, local economies, and cultural preservation.

Ecotourism Industry Segmentation:

IMARC Group provides an analysis of the key trends in each segment of the global ecotourism market report, along with forecasts at the global, regional, and country levels for 2024-2032. Our report has categorized the market based on traveler type, age group, and sales channel

Traveler Type Insights:

Solo

Group

Group dominates the market

The report has provided a detailed breakup and analysis of the market based on the traveler type. This includes solo and group. According to the report, group represented the largest segment.

The growth of the group segment in the ecotourism market is underpinned by the surging demand of shared experiences. Travelers often seek opportunities to bond over nature-based activities, wildlife encounters, and cultural immersions, making group ecotourism a compelling option. Moreover, cost-sharing and economies of scale play a significant role. Group bookings allow for negotiated rates, making ecotourism more affordable and accessible. In line with this, safety and convenience are enhanced in group settings, particularly in remote or ecologically sensitive locations. The presence of trained guides and a sense of community foster a secure environment. Additionally, the educational aspect of ecotourism is enriched in groups, enabling shared learning experiences and promoting environmental awareness collectively. As social media platforms emphasize group travel, the trend gains further momentum, showcasing the shared memories and camaraderie associated with ecotourism, thereby driving growth in the group segment.

Age Group Insights:

Generation X

Generation Y

Generation Z

Generation Y dominates the market

The report has provided a detailed breakup and analysis of the market based on the age group. This includes generation X, generation Y, and generation Z. According to the report, generation Y represented the largest segment.

The growth of the generation Y segment, also known as millennials, is influenced by the surging demand for technology-driven products and services by generation Y. Moreover, a focus on experiences over material possessions has led to increased spending on travel, dining, and unique leisure activities. Additionally, social consciousness and environmental awareness drive their choices, prompting companies to offer sustainable and socially responsible products. In line with this, flexible work arrangements and a strong desire for work-life balance have influenced their consumption patterns, favoring convenience and time-saving solutions. Furthermore, the power of social media and peer recommendations significantly impact their purchasing decisions. Besides this, the access to information and a heightened sense of global connectivity have broadened their horizons, leading to an interest in diverse cultures and products.

Sales Channel Insights:

Travel Agent

Direct

Travel agent dominates the market

The report has provided a detailed breakup and analysis of the market based on the sales channel. This includes travel agent and direct. According to the report, travel agent represented the largest segment.

The growth of the travel agent segment is propelled by the rising demand for personalized expertise and guidance during travel. This human touch helps travelers navigate complex itineraries, secure exclusive deals, and receive tailored recommendations. Moreover, the travel agent industry is adapting to changing preferences by offering a seamless blend of offline and online services, enhancing convenience and accessibility. In line with this, the intricate nature of international travel, including visa requirements, regulations, and diverse cultures, underscores the importance of expert agents who ensure hassle-free journeys. Additionally, corporate travel management relies on agents to streamline arrangements, negotiate corporate rates, and manage travel policies efficiently. Furthermore, the resurgence of interest in experiential and niche travel necessitates specialized knowledge that agents offer. Apart from this, in times of uncertainty, such as the current global health situation, travelers turn to agents for guidance, rebooking assistance, and up-to-date travel information.

Regional Insights:

North America

United States

Canada

Asia-Pacific

China

Japan

India

South Korea

Australia

Indonesia

Others

Europe

Germany

France

United Kingdom

Italy

Spain

Russia

Others

Latin America

Brazil

Mexico

Others

Middle East and Africa

North America exhibits a clear dominance, accounting for the largest ecotourism market share

The market research report has also provided a comprehensive analysis of all the major regional markets, which include North America (the United States and Canada); Europe (Germany, France, the United Kingdom, Italy, Spain, Russia, and others); Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, and others); Latin America (Brazil, Mexico, and others); and the Middle East and Africa. According to the report, North America accounted for the largest market share.

The growth of the ecotourism market in North America can be attributed to the escalating environmental awareness and a strong emphasis on sustainable practices. This has led to an increased demand for ecotourism experiences that align with these values. Moreover, North America boasts diverse and pristine natural landscapes, from national parks to coastal reserves, providing ample opportunities for travelers to engage in eco-friendly activities such as wildlife watching, hiking, and conservation efforts. Additionally, supportive government policies and regulations that prioritize conservation and responsible tourism have created an enabling environment for ecotourism growth. Furthermore, technological advancements have facilitated seamless access to information, allowing travelers to make informed decisions about eco-friendly destinations and accommodations. Furthermore, collaborations between local communities, tour operators, and conservation organizations contribute to the development of unique and immersive ecotourism offerings. In line with this, North America's robust travel infrastructure and increasing affluence among its population further fuel the growth of ecotourism in the region.

Competitive Landscape:

The competitive landscape of the global ecotourism market is characterized by a dynamic interplay of various factors. As the demand for sustainable and responsible travel experiences continues to rise, market players are focused on differentiation through eco-friendly offerings, unique itineraries, and community engagement. The emphasis on preserving natural habitats and supporting local cultures has driven collaborations between tour operators, conservation organizations, and indigenous communities. Technological innovations play a pivotal role, facilitating the dissemination of information about ecotourism destinations and enabling seamless booking processes. Government policies and regulations promoting environmental conservation and responsible tourism practices further shape the competitive environment. The growing emphasis on transparency and accountability has led to the adoption of certification standards that validate eco-friendly practices. Amidst these factors, market participants strive to establish their expertise, build strong brand identities, and cater to the evolving preferences of eco-conscious travelers.

The report has provided a comprehensive analysis of the competitive landscape in the market. Detailed profiles of all major companies have also been provided. Some of the key players in the market include:

Adventure Alternative Ltd

Aracari Travel

BCD Travel

Expedia Group Inc.

FROSCH International Travel Inc.

G Adventures

Intrepid Group Limited

Rickshaw Travel Group

Small World Journeys Pty Ltd

Steppes Travel

Undiscovered Mountains Ltd

Recent Developments:

In February 2022, P Morgan Chase signed a definitive agreement to buy corporate and luxury travel agency Frosch, which represents a new "business line" for the bank.

In July 2023, Expedia Group launched, One Key(TM), a groundbreaking new loyalty program that unifies the company's three flagship travel brands of Expedia(R), Hotels.com(R), and Vrbo.

In September 2022, Intrepid Travel acquired a majority stake in Australian adventure tourism business and destination management company, Joob (Jump Out Of Bed)

Key Questions Answered in This Report

  • 1. What was the size of the global ecotourism market in 2023?
  • 2. What is the expected growth rate of the global ecotourism market during 2024-2032?
  • 3. What are the key factors driving the global ecotourism market?
  • 4. What has been the impact of COVID-19 on the global ecotourism market?
  • 5. What is the breakup of the global ecotourism market based on the traveler type?
  • 6. What is the breakup of the global ecotourism market based on the age group?
  • 7. What is the breakup of the global ecotourism market based on the sales channel?
  • 8. What are the key regions in the global ecotourism market?
  • 9. Who are the key players/companies in the global ecotourism market?

Table of Contents

1 Preface

2 Scope and Methodology

  • 2.1 Objectives of the Study
  • 2.2 Stakeholders
  • 2.3 Data Sources
    • 2.3.1 Primary Sources
    • 2.3.2 Secondary Sources
  • 2.4 Market Estimation
    • 2.4.1 Bottom-Up Approach
    • 2.4.2 Top-Down Approach
  • 2.5 Forecasting Methodology

3 Executive Summary

4 Introduction

  • 4.1 Overview
  • 4.2 Key Industry Trends

5 Global Ecotourism Market

  • 5.1 Market Overview
  • 5.2 Market Performance
  • 5.3 Impact of COVID-19
  • 5.4 Market Forecast

6 Market Breakup by Traveler Type

  • 6.1 Solo
    • 6.1.1 Market Trends
    • 6.1.2 Market Forecast
  • 6.2 Group
    • 6.2.1 Market Trends
    • 6.2.2 Market Forecast

7 Market Breakup by Age Group

  • 7.1 Generation X
    • 7.1.1 Market Trends
    • 7.1.2 Market Forecast
  • 7.2 Generation Y
    • 7.2.1 Market Trends
    • 7.2.2 Market Forecast
  • 7.3 Generation Z
    • 7.3.1 Market Trends
    • 7.3.2 Market Forecast

8 Market Breakup by Sales Channel

  • 8.1 Travel Agent
    • 8.1.1 Market Trends
    • 8.1.2 Market Forecast
  • 8.2 Direct
    • 8.2.1 Market Trends
    • 8.2.2 Market Forecast

9 Market Breakup by Region

  • 9.1 North America
    • 9.1.1 United States
      • 9.1.1.1 Market Trends
      • 9.1.1.2 Market Forecast
    • 9.1.2 Canada
      • 9.1.2.1 Market Trends
      • 9.1.2.2 Market Forecast
  • 9.2 Asia-Pacific
    • 9.2.1 China
      • 9.2.1.1 Market Trends
      • 9.2.1.2 Market Forecast
    • 9.2.2 Japan
      • 9.2.2.1 Market Trends
      • 9.2.2.2 Market Forecast
    • 9.2.3 India
      • 9.2.3.1 Market Trends
      • 9.2.3.2 Market Forecast
    • 9.2.4 South Korea
      • 9.2.4.1 Market Trends
      • 9.2.4.2 Market Forecast
    • 9.2.5 Australia
      • 9.2.5.1 Market Trends
      • 9.2.5.2 Market Forecast
    • 9.2.6 Indonesia
      • 9.2.6.1 Market Trends
      • 9.2.6.2 Market Forecast
    • 9.2.7 Others
      • 9.2.7.1 Market Trends
      • 9.2.7.2 Market Forecast
  • 9.3 Europe
    • 9.3.1 Germany
      • 9.3.1.1 Market Trends
      • 9.3.1.2 Market Forecast
    • 9.3.2 France
      • 9.3.2.1 Market Trends
      • 9.3.2.2 Market Forecast
    • 9.3.3 United Kingdom
      • 9.3.3.1 Market Trends
      • 9.3.3.2 Market Forecast
    • 9.3.4 Italy
      • 9.3.4.1 Market Trends
      • 9.3.4.2 Market Forecast
    • 9.3.5 Spain
      • 9.3.5.1 Market Trends
      • 9.3.5.2 Market Forecast
    • 9.3.6 Russia
      • 9.3.6.1 Market Trends
      • 9.3.6.2 Market Forecast
    • 9.3.7 Others
      • 9.3.7.1 Market Trends
      • 9.3.7.2 Market Forecast
  • 9.4 Latin America
    • 9.4.1 Brazil
      • 9.4.1.1 Market Trends
      • 9.4.1.2 Market Forecast
    • 9.4.2 Mexico
      • 9.4.2.1 Market Trends
      • 9.4.2.2 Market Forecast
    • 9.4.3 Others
      • 9.4.3.1 Market Trends
      • 9.4.3.2 Market Forecast
  • 9.5 Middle East and Africa
    • 9.5.1 Market Trends
    • 9.5.2 Market Breakup by Country
    • 9.5.3 Market Forecast

10 SWOT Analysis

  • 10.1 Overview
  • 10.2 Strengths
  • 10.3 Weaknesses
  • 10.4 Opportunities
  • 10.5 Threats

11 Value Chain Analysis

12 Porters Five Forces Analysis

  • 12.1 Overview
  • 12.2 Bargaining Power of Buyers
  • 12.3 Bargaining Power of Suppliers
  • 12.4 Degree of Competition
  • 12.5 Threat of New Entrants
  • 12.6 Threat of Substitutes

13 Price Analysis

14 Competitive Landscape

  • 14.1 Market Structure
  • 14.2 Key Players
  • 14.3 Profiles of Key Players
    • 14.3.1 Adventure Alternative Ltd
      • 14.3.1.1 Company Overview
      • 14.3.1.2 Product Portfolio
    • 14.3.2 Aracari Travel
      • 14.3.2.1 Company Overview
      • 14.3.2.2 Product Portfolio
    • 14.3.3 BCD Travel
      • 14.3.3.1 Company Overview
      • 14.3.3.2 Product Portfolio
    • 14.3.4 Expedia Group Inc.
      • 14.3.4.1 Company Overview
      • 14.3.4.2 Product Portfolio
      • 14.3.4.3 Financials
      • 14.3.4.4 SWOT Analysis
    • 14.3.5 FROSCH International Travel Inc.
      • 14.3.5.1 Company Overview
      • 14.3.5.2 Product Portfolio
    • 14.3.6 G Adventures
      • 14.3.6.1 Company Overview
      • 14.3.6.2 Product Portfolio
    • 14.3.7 Intrepid Group Limited
      • 14.3.7.1 Company Overview
      • 14.3.7.2 Product Portfolio
    • 14.3.8 Rickshaw Travel Group
      • 14.3.8.1 Company Overview
      • 14.3.8.2 Product Portfolio
    • 14.3.9 Small World Journeys Pty Ltd
      • 14.3.9.1 Company Overview
      • 14.3.9.2 Product Portfolio
    • 14.3.10 Steppes Travel
      • 14.3.10.1 Company Overview
      • 14.3.10.2 Product Portfolio
    • 14.3.11 Undiscovered Mountains Ltd
      • 14.3.11.1 Company Overview
      • 14.3.11.2 Product Portfolio