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市場調査レポート
商品コード
1378997
アイトラッキング市場:世界の産業動向、シェア、規模、成長、機会、2023-2028年予測Eye Tracking Market: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 2023-2028 |
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アイトラッキング市場:世界の産業動向、シェア、規模、成長、機会、2023-2028年予測 |
出版日: 2023年11月02日
発行: IMARC
ページ情報: 英文 145 Pages
納期: 2~3営業日
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世界のアイトラッキング市場規模は2022年に8億8,620万米ドルに達しました。今後、IMARC Groupは、市場は2028年までに37億5,010万米ドルに達し、2022年から2028年の間に27.2%の成長率(CAGR)を示すと予測しています。消費者行動を洞察するニーズの高まり、ヘルスケアにおける利用率の増加、研究開発活動への投資の増加が、市場を牽引する主な要因のひとつです。
アイトラッキングは、目の動き、視線、固視を分析・監視するプロセスです。目に見えない近赤外光と高解像度カメラに光を照射し、まばたき、無視、注視、その他刺激に対する瞳孔の反応など、複数の眼球機能を記録します。個人の行動を研究することで、製品、ウェブサイト、アプリケーションの改善点を特定し、体験を向上させることができます。失読症、自閉症、統合失調症などの医学的状態の診断や治療に役立ちます。さらに、視覚障害の評価にも役立ち、介入策の開発の指針となります。その結果、世界中の心理学研究、パッケージングデザイン、ヘルスケア、小売、インテリジェントセキュリティシステム、自動車、家電製品に幅広く応用されています。
急成長するeコマース業界は、個人が製品を閲覧するのに費やす時間を分析することによって消費者の行動を洞察するためにアイトラッカーを幅広く活用することと相まって、現在、世界中の市場にプラスの影響を与える重要な要因の一つとなっています。さらに、兵士の疲労を客観的に判断し、怪我や事故を防止するために、光学式アイトラッキング(OET)や眼電図(EOG)などのアイトラッキング技術の応用が拡大していることも、良好な市場見通しを生み出しています。これとは別に、人工知能(AI)、機械学習(ML)、仮想現実(VR)、拡張現実(AR)などの先進技術とアイトラッカーとの統合が、市場の成長を後押ししています。これに加えて、アイトラッカーは個人識別やその他のセキュリティ目的のために刑務所管理システムに採用されており、これが市場成長を促進しています。さらに、アイトラッキングは、認知処理に関する洞察を提供する目の動きの観察に基づいて、神経学的および精神医学的障害などのさまざまな病状を研究する際に広く採用されています。これは、様々な病状を研究するためにアイトラッキングの採用が増加していることと相まって、市場の成長を強化しています。これに加えて、研究開発(R&D)活動への広範な投資と、研究者がイベントを再生し、異なるオブジェクトを持つ個人の経験を分析することを容易にするためのアイトラッキングの利用の増加が、世界中の市場の成長を刺激しています。
The global eye tracking market size reached US$ 886.2 Million in 2022. Looking forward, IMARC Group expects the market to reach US$ 3,750.1 Million by 2028, exhibiting a growth rate (CAGR) of 27.2% during 2022-2028. The growing need for gaining insights into consumer behavior, increasing utilization in healthcare, and rising investments in research and development activities represent some of the key factors driving the market.
Eye tracking is the process of analyzing and monitoring eye movement, gaze, and fixations. It relies on invisible near-infrared light and high-definition cameras to project light and record multiple eye functions, such as blinking, ignoring, looking, and other reactions of the pupil to stimuli. It enables studying of individual behavior to improve the experience of products, websites, and applications by identifying areas of improvement. It assists in the diagnosis and treatment of medical conditions, such as dyslexia, autism, and schizophrenia. Moreover, it helps in assessing visual impairments and guides the development of interventions. As a result, it finds extensive applications in psychological research, packaging designs, healthcare, retail, intelligent security systems, automotive, and consumer electronics across the globe.
The burgeoning e-commerce industry, coupled with extensive utilization of eye trackers for gaining insights into consumer behavior by analyzing the amount of time an individual spends on browsing a product, currently represents one of the key factors positively influencing the market across the globe. In addition, the growing applications of eye tracking technologies, such as optical eye tracking (OET) and electrooculography (EOG), in objectively determining fatigue in soldiers and preventing injuries and accidents is creating a favorable market outlook. Apart from this, the integration of advanced technologies, such as artificial intelligence (AI), machine learning (ML), virtual reality (VR), and augmented reality (AR), with eye trackers are bolstering the growth of the market. In addition to this, eye trackers are employed in prison management systems for identifying individuals and other security purposes, which is fueling the market growth. Furthermore, eye tracking is widely employed in studying different medical conditions, such as neurological and psychiatric disorders, based on the observation of eye movements, which provide insights into cognitive processing. This, in confluence with the increasing adoption of eye tracking to study different medical conditions, is strengthening the market growth. Besides this, extensive investments in research and development (R&D) activities and increasing utilization of eye tracking to facilitate researchers to play back events and analyze the experience of individuals with different objects are stimulating the growth of the market around the world.
IMARC Group provides an analysis of the key trends in each sub-segment of the global eye tracking market report, along with forecasts at the global, regional and country level from 2023-2028. Our report has categorized the market based on type, component, location and application.
Eye Attached Tracking
Optical Tracking
Electrooculography
The report has provided a detailed breakup and analysis of the eye tracking market based on the type. This includes eye attached tracking, optical tracking, and electrooculography. According to the report, optical tracking represented the largest segment.
Hardware
Software
A detailed breakup and analysis of the eye tracking market based on the component has also been provided in the report. This includes hardware and software. According to the report, hardware accounted for the largest market share.
Remote
Mobile
A detailed breakup and analysis of the eye tracking market based on the location has also been provided in the report. This includes remote and mobile. According to the report, remote accounted for the largest market share.
Healthcare
Retail
Research
Automotive
Consumer Electronics
Others
A detailed breakup and analysis of the eye tracking market based on the application has also been provided in the report. This includes healthcare, retail, research, automotive, consumer electronics, and others. According to the report, healthcare accounted for the largest market share.
North America
United States
Canada
Asia-Pacific
China
Japan
India
South Korea
Australia
Indonesia
Others
Europe
Germany
France
United Kingdom
Italy
Spain
Russia
Others
Latin America
Brazil
Mexico
Others
Middle East and Africa
The report has also provided a comprehensive analysis of all the major regional markets, which include North America (the United States and Canada); Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, and others); Europe (Germany, France, the United Kingdom, Italy, Spain, Russia, and others); Latin America (Brazil, Mexico, and others); and the Middle East and Africa. According to the report, North America (the United States and Canada) was the largest market for eye tracking. Some of the factors driving the North America eye tracking market included the technological advancements, extensive research and development activities, advanced security, etc.
The report has also provided a comprehensive analysis of the competitive landscape in the global eye tracking market. Competitive analysis such as market structure, market share by key players, player positioning, top winning strategies, competitive dashboard, and company evaluation quadrant has been covered in the report. Also, detailed profiles of all major companies have been provided. Some of the companies covered include Ergoneers GmbH, Eyegaze Inc., EyeTech Digital Systems Inc., EyeTracking Inc., Gazepoint Research Inc., iMotions A/S, Mirametrix Inc., Seeing Machines, Smart Eye AB, SR Research Ltd., Tobii AB., etc. Kindly note that this only represents a partial list of companies, and the complete list has been provided in the report.