アイトラッキング計測の世界市場規模：タイプ別、用途別、地域範囲別、予測

アイトラッキング計測の市場規模と予測

アイトラッキング計測市場規模は、2024年に106億1,000万米ドルと評価され、2026年から2032年の予測期間に31.10%のCAGRで、2032年には773億5,000万米ドルに達すると予測されます。

世界のアイトラッキング計測市場は、人間の目の動きを追跡・分析するツールやシステムを使用します。この技術は、センサー、カメラ、アルゴリズムを利用して、目の動き、視線パターン、さらには瞳孔散大を記録・分析します。

目の動きを分析することで、注意力、視覚認識、認知プロセスに関する貴重な洞察を得ることができ、最終的には製品設計、ユーザー体験、人間とコンピューターの相互作用を改善することができます。

アイトラッキング市場は、リモートアイトラッキングとモバイルアイトラッキングの2種類に大別されます。リモートアイトラッキングは据置型デバイスを使って人の目の動きを追跡し、モバイルアイトラッキングはヘッドセットやメガネを使って外出先から目の動きを追跡します。

現在、この2つのセグメントのうち、リモートアイトラッキングセグメントが大きいが、今後数年間はモバイルアイトラッキングセグメントがより速い速度で成長すると予想されます。

これは、モバイル機器の普及が進み、実世界で使用できるアイトラッキング技術への需要が高まっているためです。

心理学、神経科学、市場調査、ヒューマンコンピュータインタラクション、バーチャルリアリティなど、さまざまな業界でアイトラッキング技術の需要が高まっていることが、市場の成長を牽引しています。

アイトラッキング計測の世界市場力学

世界のアイトラッキング市場を形成している主な市場力学は以下の通り：

主な促進要因

技術の進歩：センサー技術、カメラ、アルゴリズムの改良により、アイトラッキング計測の精度が向上し、価格も手頃になり、利用しやすくなっています。これにより、新たなアプリケーションの開発や、業界を超えた幅広い採用が進んでいます。

業界における採用の増加：アイトラッキング技術は、研究、ヘルスケア、マーケティング、ゲーム、VR/AR開発など、さまざまな分野で利用が拡大しています。このような多様な業界からの需要の高まりが、市場拡大の原動力となっています。

アプリケーションの拡大：アイトラッキングの新たな用途の発見が大きな推進力となっています。製品デザインにおけるユーザー体験テストから、マーケティングにおけるパーソナライズされた広告まで、この技術の多用途性はエキサイティングな可能性を生み出しています。

ヘルスケアブーム：ヘルスケア産業は重要な成長要因です。アイトラッキングは、目の状態の診断や治療、認知機能の評価、さらには障がい者のための支援技術の開発において、貴重な知見を提供します。

ユーザーエクスペリエンスの向上：ユーザーの目の動きを分析することで、企業はより直感的でユーザーフレンドリーな製品やインターフェイスを設計することができます。このようなユーザーエクスペリエンスの向上への注目は、市場成長の原動力となっています。

主な課題

コスト高：アイトラッキング計測の進歩によりコストは低下しているもの、特に高精度モデルは高価です。そのため、予算が限られている中小企業や研究機関にとっては、利用が制限される可能性があります。

データプライバシーの懸念：アイトラッキング技術は、ユーザーの注意や行動に関する機密データを収集するため、データプライバシーやセキュリティに関する懸念が高まっています。こうした懸念に対処し、倫理的なデータ慣行を確保することは、市場の成長にとって極めて重要です。

キャリブレーションの課題：アイトラッキングデータの精度は、頭の動き、照明条件、目の生理学の個人差などの要因によって影響を受ける可能性があります。適切なキャリブレーションを保証し、これらの課題を軽減する技術を開発することは、現在も継続中の取り組みです。

限られた認識：認知度は高まっているもの、一部の業界や潜在的なユーザーは、アイトラッキング技術の機能や利点を十分に認識していない可能性があります。認知度を向上させ、潜在的なユーザーを教育することは、より広く採用されるために不可欠です。

標準化の問題：異なるアイトラッキングシステム間で標準化された測定基準やデータフォーマットがないため、様々なソースからのデータを比較・分析することが困難です。業界標準を確立することで、データの比較可能性とコラボレーションを向上させることができます。

主要動向

モバイルアイトラッキングの台頭：据置型に比べ移動の自由度が高いモバイルアイトラッキングデバイスは、大きな支持を集めています。この動向は、モバイルデバイスの利用の増加と、実世界でのアイトラッキングデータの需要に対応しています。

VR/ARの統合：アイトラッキング技術と仮想現実・拡張現実（VR/AR）の統合は大きな動向です。これにより、急成長しているこれらの分野で、より自然で没入感のある体験が可能になります。

ソフトウェアと分析への注力：市場は、高度なアイトラッキングソフトウェアとデータ分析機能へのシフトを目の当たりにしています。ハードウェアの低価格化に伴い、洗練されたソフトウェア開発が市場企業の重要な差別化要因になりつつあります。

AIを活用したアイトラッキング：人工知能（AI）とアイトラッキングの統合は有望な動向です。AIはデータ分析を自動化し、目の動きからより深い洞察を引き出し、さまざまな分野での新たな用途を開拓することができます。

アクセシビリティ重視：技術が成熟するにつれて、アイトラッキング計測をより安価で使いやすいものにすることに注目が集まっています。これにより、研究機関、中小企業、さらには個人研究者まで、より幅広い導入が可能になります。

目次

第1章 イントロダクション

• 市場の定義
• 市場セグメンテーション
• 調査手法

第2章 エグゼクティブサマリー

• 主な調査結果
• 市場概要
• 市場ハイライト

第3章 市場概要

• 市場規模と成長の可能性
• 市場動向
• 市場促進要因
• 市場抑制要因
• 市場機会
• ポーターのファイブフォース分析

第4章 アイトラッキング計測の世界市場：タイプ別

• ヘッドマウント型
• リモートビューイング

第5章 アイトラッキング計測の世界市場：用途別

• 広告調査
• 教育調査
• インタラクションデザイン調査
• インターフェース評価
• エンターテイメント

第6章 地域分析

• 北米
• 米国
• カナダ
• メキシコ
• 欧州
• 英国
• ドイツ
• フランス
• イタリア
• アジア太平洋
• 中国
• 日本
• インド
• オーストラリア
• ラテンアメリカ
• ブラジル
• アルゼンチン
• チリ
• 中東・アフリカ
• 南アフリカ
• サウジアラビア
• アラブ首長国連邦

第7章 市場力学

• 市場促進要因
• 市場抑制要因
• 市場機会
• COVID-19の市場への影響

第8章 競合情勢

• 主要企業
• 市場シェア分析

第9章 企業プロファイル

• Tobii Pro
• Seeing Machines
• VPixx Technologies
• SR Research
• Braincraft Technology Co. Ltd
• Applied Science Laboratories（ASL）
• Usee
• Smart Eye
• EyeTracking Inc
• SensoMotoric Instruments
• Pupil Labs
• Gazepoint
• Ergoneers
• EyeTech Digital Systems

第10章 市場の展望と機会

• 新興技術
• 今後の市場動向
• 投資機会

第11章 市場展望付録

• 略語リスト
• 出典と参考文献

Eye Tracking Equipment Market Size and Forecast

Eye Tracking Equipment Market size was valued to be USD 10.61 Billion in the year 2024 and it is expected to reach USD 77.35 Billion in 2032, at a CAGR of 31.10% over the forecast period of 2026 to 2032.

The global eye-tracking equipment market uses tools and systems to track and analyze human eye movements. This technology utilizes sensors, cameras, and algorithms to record and analyze eye movements, gaze patterns, and even pupil dilation.

By analyzing eye movements, we can gain valuable insights into attention, visual perception, and cognitive processes, ultimately improving product design, user experience, and human-computer interaction.

The market is segmented into two main types of eye tracking: remote eye tracking and mobile eye tracking. Remote eye tracking uses a stationary device to track a person's eye movements, while mobile eye tracking uses a headset or glasses to track eye movements on the go.

The remote eye-tracking segment is currently the larger of the two segments, but the mobile eye-tracking segment is expected to grow at a faster rate in the coming years.

This is due to the increasing popularity of mobile devices and the growing demand for eye-tracking technology that can be used in real-world settings.

The market's growth is driven by the increasing demand for eye-tracking technology in various industries, including psychology, neuroscience, market research, human-computer interaction, and virtual reality.

Global Eye Tracking Equipment Market Dynamics

The key market dynamics that are shaping the global eye tracking market include:

Key Drivers:

Technological Advancements: Improvements in sensor technology, cameras, and algorithms are making eye-tracking equipment more accurate, affordable, and accessible. This is leading to the development of new applications and wider adoption across industries.

Rising Industry Adoption: Eye-tracking technology is finding increasing use in various sectors like research, healthcare, marketing, gaming, and VR/AR development. This growing demand from diverse industries fuels market expansion.

Expanding Applications: The discovery of new applications for eye-tracking is a major driver. From user experience testing in product design to personalized advertising in marketing, the versatility of this technology is creating exciting possibilities.

Healthcare Boom: The healthcare industry is a significant growth factor. Eye-tracking offers valuable insights for diagnosing and treating eye conditions, assessing cognitive function, and even developing assistive technologies for people with disabilities.

Improved User Experience: By analyzing user eye movements, companies can design products and interfaces that are more intuitive and user-friendly. This focus on enhanced user experience is driving market growth.

Key Challenges:

High costs: While advancements are bringing down costs, eye-tracking equipment can still be expensive, particularly high-precision models. This can limit accessibility for smaller companies or research institutions with tighter budgets.

Data Privacy Concerns: As eye-tracking technology collects sensitive data about user attention and behavior, there are growing concerns around data privacy and security. Addressing these concerns and ensuring ethical data practices are crucial for market growth.

Calibration Challenges: The accuracy of eye-tracking data can be affected by factors like head movement, lighting conditions, and individual variations in eye physiology. Ensuring proper calibration and developing techniques to mitigate these challenges remains an ongoing effort.

Limited Awareness: While awareness is growing, some industries or potential users may not be fully aware of the capabilities and benefits of eye-tracking technology. Raising awareness and educating potential users about its applications is essential for wider adoption.

Standardization Issues: The lack of standardized metrics and data formats across different eye-tracking systems can make comparing and analyzing data from various sources difficult. Establishing industry standards would improve data comparability and collaboration.

Key Trends

Rise of Mobile Eye-Tracking: Mobile eye-tracking devices, offering greater freedom of movement compared to stationary systems, are gaining significant traction. This trend caters to the growing use of mobile devices and the demand for real-world eye-tracking data.

VR/AR Integration: The integration of eye-tracking technology with virtual and augmented reality (VR/AR) is a major trend. This allows for more natural and immersive experiences in these rapidly growing fields.

Focus on Software and Analytics: The market is witnessing a shift towards advanced eye-tracking software and data analytics capabilities. As hardware becomes more affordable, sophisticated software development is becoming a key differentiator for market players.

AI-powered Eye Tracking: The integration of Artificial Intelligence (AI) with eye-tracking is a promising trend. AI can automate data analysis, extract deeper insights from eye movements, and unlock new applications across various sectors.

Accessibility Focus: As the technology matures, there's a growing focus on making eye-tracking equipment more affordable and user-friendly. This will enable wider adoption across research institutions, smaller businesses, and even individual researchers.

Global Eye Tracking Equipment Market Regional Analysis

Here is a more detailed regional analysis of the global eye tracking equipment market:

North America:

According to analysts, North America reigns supreme in the global eye tracking market, driven by a confluence of factors that position it for continued dominance. This is driven by a robust network of universities, research institutions, and government labs. These entities heavily invest in eye-tracking technology for various research applications, propelling the market growth.

The region is a global leader in the gaming industry, where eye tracking is increasingly used for game design optimization, user experience evaluation, and even in-game interaction for a more immersive experience.

The North American healthcare sector is at the forefront of adopting new technologies. Eye tracking finds applications in Diagnostics, rehabilitation, and treatment monitoring.

Leading brands in North America utilize eye tracking for advanced market research, understanding consumer behavior, and optimizing advertising campaigns for better targeting and engagement.

Europe

The European eye tracking market presents a unique landscape shaped by a strong focus on data privacy, a robust research sector, and a growing healthcare industry.

Europe's GDPR (General Data Protection Regulation) sets a high bar for data collection and usage. This fosters responsible development and adoption of eye-tracking technology.

Similar to North America, leading universities and research labs in Europe fuel advancements in eye tracking for academic and commercial applications.

The European market is poised to become a leader in responsible and ethical eye-tracking practices while driving advancements across various industries.

Asia Pacific

The Asia Pacific region is a hub for technological innovation. This fosters a fertile ground for developing and adopting cutting-edge eye-tracking equipment and software solutions.

This region boasts a massive population with a high-tech adoption rate. This creates a significant user base for eye-tracking technology across various consumer electronics and mobile applications.

Many regional governments are actively investing in healthcare infrastructure and research & development (R&D). This fosters the adoption of eye-tracking technology for diagnostics, rehabilitation, and treatment monitoring applications within the healthcare sector.

Middle East and Africa

Increased investments in technological advancements and infrastructure development across the Middle East and Africa region pave the way for the adoption of eye tracking technology. This can lead to its application in various sectors like education, marketing, and user experience design.

A key challenge lies in the limited financial resources for large-scale investments in eye-tracking equipment and research initiatives. Public-private partnerships and international collaborations can be crucial to overcome this hurdle.

Global Eye Tracking Equipment Market Segmentation Analysis

The Global Eye Tracking Equipment Market is Segmented Based on Type, Application, And Geography.

Eye Tracking Equipment Market, By Type

• Head-mounted
• Remote Viewing

Based on Type, the market is bifurcated into Head-mounted and Remote Viewing. Eye movements are directly tracked by head-mounted eye tracking technology, commonly worn as glasses or headsets worn on the head. On the other hand, remote viewing eye-tracking systems use external cameras or sensors to record and monitor eye movements across a distance. Eye tracking technology for remote viewing allows for versatility in both setup and use. They make it possible for non-intrusive eye-tracking experiences and are simple to connect with current gadgets or displays. In general, remote viewing systems are less expensive than head-mounted eye-tracking devices. This price element has the potential to draw in a wider range of clients, including small and medium-sized businesses with limited resources.

Eye Tracking Equipment Market, By Application

• Advertising Research
• Education Research
• Interaction Design Research
• Interface Evaluation
• Entertainment

Based on Application, the market is bifurcated into Advertising Research, Education Research, Interaction Design Research, Interface Evaluation, and Entertainment. The market segment with the quickest growth rate throughout the forecast period is expected to be interface evaluation. Using eye-tracking technologies, businesses and developers can evaluate and improve user interfaces, website designs, and software programs. They may learn much about user involvement, attentiveness, and interaction patterns by monitoring eye movements and analyzing gaze behavior. The demand for eye-tracking technology for interface evaluation is anticipated to increase as businesses place more emphasis on providing great user experiences. During the product development cycle, eye-tracking technology aids businesses in gathering user data and feedback, directing interface modifications and feature additions. It is a crucial step in the interface evaluation process because it makes making decisions based on the best available data easier, shortens the length of development cycles, and promotes creativity.

Eye Tracking Equipment Market, By Geography

• North America
• Europe
• Asia Pacific
• Latin America
• Middle East and Africa

Based on regional analysis, the Global Eye Tracking Equipment Market is classified into North America, Europe, Asia Pacific, Latin America, the Middle East, and Africa. It is well known that North America, especially the United States, places a high priority on technological developments and research & development. Key companies, research organizations, and universities with a long history in the area support the creation and uptake of eye tracking technology. North America has a competitive advantage in the industry due to the continual innovation and developments in eye tracking technology.

Key Players

The "Global Eye Tracking Equipment Market" study report will provide valuable insight with an emphasis on the global market. The major players in the market are Tobii Pro, Seeing Machines, VPixx Technologies, SR Research, Braincraft Technology Co., Ltd, Applied Science Laboratories (ASL), Usee, Smart Eye, EyeTracking Inc, SensoMotoric Instruments, Pupil Labs, Gazepoint, Ergoneers, EyeTech Digital Systems.

Our market analysis also entails a section solely dedicated to such major players wherein our analysts provide an insight into the financial statements of all the major players, along with product benchmarking and SWOT analysis. The competitive landscape section also includes key development strategies, market share, and market ranking analysis of the above-mentioned players globally.

Eye Tracking Equipment Market Key Developments

• In September 2023, Affectiva, a subsidiary of Smart Eye, unveiled a new attention metric integrated into its cloud-based Emotion AI platform. The new metric advances the field of viewer attention measurement, catering to brands, advertisers, entertainment companies, and market researchers. Powered by Smart Eye's automotive-grade eye-tracking technology, it promises unparalleled accuracy and insights by analyzing gaze and head position.
• In April 2023, An early look at gaze-based smartphone interactions comes from a recent study examining how users can operate mobile devices simply with their eyes. Human-computer interaction experts from institutions in Scotland, Germany, and Portugal have examined the use of eyes to control mobile devices more closely and have provided several suggestions on how to include gaze interaction in upcoming technological advancements.
• In November 2021, The first cross-platform eye tracking system that functions on both online and mobile platforms was released, according to Entropik Tech. The cutting-edge eye-tracking system is precise, quick, and simple to use, and it uses tracking through web and mobile cameras.

TABLE OF CONTENTS

1. Introduction

• Market Definition
• Market Segmentation
• Research Methodology

2. Executive Summary

• Key Findings
• Market Overview
• Market Highlights

3. Market Overview

• Market Size and Growth Potential
• Market Trends
• Market Drivers
• Market Restraints
• Market Opportunities
• Porter's Five Forces Analysis

4. Global Eye Tracking Equipment Market, By Type

• Head-mounted
• Remote Viewing

5. Global Eye Tracking Equipment Market, By Application

• Advertising Research
• Education Research
• Interaction Design Research
• Interface Evaluation
• Entertainment

6. Regional Analysis

• North America
• United States
• Canada
• Mexico
• Europe
• United Kingdom
• Germany
• France
• Italy
• Asia-Pacific
• China
• Japan
• India
• Australia
• Latin America
• Brazil
• Argentina
• Chile
• Middle East and Africa
• South Africa
• Saudi Arabia
• UAE

7. Market Dynamics

• Market Drivers
• Market Restraints
• Market Opportunities
• Impact of COVID-19 on the Market

8. Competitive Landscape

• Key Players
• Market Share Analysis

9. Company Profiles

• Tobii Pro
• Seeing Machines
• VPixx Technologies
• SR Research
• Braincraft Technology Co. Ltd
• Applied Science Laboratories (ASL)
• Usee
• Smart Eye
• EyeTracking Inc
• SensoMotoric Instruments
• Pupil Labs
• Gazepoint
• Ergoneers
• EyeTech Digital Systems

10. Market Outlook and Opportunities

• Emerging Technologies
• Future Market Trends
• Investment Opportunities

11. Appendix

• List of Abbreviations
• Sources and References