日本のアイトラッキング市場の分析：種類別、コンポーネント別、位置別、用途別、地域別（2025～2033年）

日本のアイトラッキングの市場規模は2024年に6,290万米ドルに達しました。今後、IMARC Groupは、同市場が2033年までに7億2,420万米ドルに達し、2025年から2033年の間に28.7％の成長率（CAGR）を示すと予測しています。より深い洞察や予測分析を提供できるAIや機械学習アルゴリズムと組み合わせたアイトラッキングの需要の増加が、市場を牽引しています。

当レポートで扱う主な質問

• 日本のアイトラッキング市場はこれまでどのように推移し、今後どのように推移するのか？
• COVID-19が日本のアイトラッキング市場に与えた影響は？
• 日本のアイトラッキング市場の種類別の内訳は？
• 日本のアイトラッキング市場のコンポーネント別の区分は？
• 日本のアイトラッキング市場の位置別の内訳は？
• 日本のアイトラッキング市場の用途別の内訳は？
• 日本のアイトラッキング市場のバリューチェーンにおける様々なステージとは？
• 日本のアイトラッキングの主要な促進要因と課題は？
• 日本のアイトラッキング市場の構造と主要企業は？
• 日本のアイトラッキング市場における競合の程度は？

目次

第1章 序文

第2章 分析範囲・手法

• 分析目的
• ステークホルダー
• データソース
• 市場推定
• 分析手法

第3章 エグゼクティブサマリー

第4章 日本のアイトラッキング市場：概要

• 概要
• 市場力学
• 業界動向
• 競合情報

第5章 日本のアイトラッキング市場の情勢

• 過去・現在の市場動向（2019～2024年）
• 市場予測（2025～2033年）

第6章 日本のアイトラッキング市場：種類別の内訳

• 視線追跡
• 光学追跡
• 電気眼底検査

第7章 日本のアイトラッキング市場：コンポーネント別の内訳

• ハードウェア
• ソフトウェア

第8章 日本のアイトラッキング市場：位置別の内訳

• リモート
• モバイル

第9章 日本のアイトラッキング市場：用途別の内訳

• 医療
• 小売業
• 研究
• 自動車
• 家電
• その他

第10章 日本のアイトラッキング市場：競合情勢

• 概要
• 市場構造
• 市場企業のポジショニング
• 主要な成功戦略
• 競合ダッシュボード
• 企業評価象限

第11章 主要企業のプロファイル

第12章 日本のアイトラッキング市場：業界分析

• 促進要因・抑制要因・機会
• ポーターのファイブフォース分析
• バリューチェーン分析

第13章 付録

Japan eye tracking market size reached USD 62.9 Million in 2024. Looking forward, IMARC Group expects the market to reach USD 724.2 Million by 2033, exhibiting a growth rate (CAGR) of 28.7% during 2025-2033. The increasing demand for eye tracking combined with AI and machine learning algorithms, which can provide deeper insights and predictive analytics, is driving the market.

Eye tracking is a technology that monitors and records the movements and positions of a person's eyes to understand their gaze patterns and visual attention. It typically involves the use of specialized equipment, such as eye-tracking cameras or glasses, which can track the precise direction of a person's eye movements. This technology has numerous applications in various fields, including psychology, marketing, user experience research, and human-computer interaction. In psychology, it helps researchers study cognitive processes, such as reading behavior, decision-making, and visual perception. In marketing, it can be used to assess consumer reactions to advertisements and product packaging. In user experience research, it helps designers optimize website and app layouts for better usability. Additionally, eye tracking has practical applications in healthcare, such as diagnosing eye disorders and assisting individuals with disabilities in controlling computers or communication devices. Overall, eye tracking provides valuable insights into human behavior and can improve the design and effectiveness of a wide range of products and experiences.

Japan Eye Tracking Market Trends:

The eye tracking market in Japan is experiencing significant growth, driven primarily by advancements in technology. To begin with, the proliferation of virtual reality (VR) and augmented reality (AR) applications has created a surge in demand for eye tracking technology. As these immersive experiences require precise tracking of user gaze and interaction, eye tracking has become an indispensable component, fueling market expansion. Furthermore, the increasing adoption of eye tracking in various industries like gaming, healthcare, automotive, and advertising underscores its versatility and potential. In gaming, for instance, eye tracking enhances user experiences by enabling more realistic interactions and improving gameplay mechanics. Likewise, healthcare professionals are utilizing eye tracking for diagnostic purposes, monitoring patient eye movements to detect neurological disorders or assess cognitive functions. Moreover, the integration of eye tracking technology into automotive safety systems in response to the growing emphasis on driver safety and the development of autonomous vehicles is expected to drive the market in Japan during the forecast period.

Japan Eye Tracking Market Segmentation: -

Type Insights:

• Eye Attached Tracking
• Optical Tracking
• Electrooculography

Component Insights:

• Hardware
• Software

Location Insights:

• Remote
• Mobile

Application Insights:

• Healthcare
• Retail
• Research
• Automotive
• Consumer Electronics
• Others

Competitive Landscape:

The market research report has also provided a comprehensive analysis of the competitive landscape in the market. Competitive analysis such as market structure, key player positioning, top winning strategies, competitive dashboard, and company evaluation quadrant has been covered in the report. Also, detailed profiles of all major companies have been provided.

Key Questions Answered in This Report:

• How has the Japan eye tracking market performed so far and how will it perform in the coming years?
• What has been the impact of COVID-19 on the Japan eye tracking market?
• What is the breakup of the Japan eye tracking market on the basis of type?
• What is the breakup of the Japan eye tracking market on the basis of component?
• What is the breakup of the Japan eye tracking market on the basis of location?
• What is the breakup of the Japan eye tracking market on the basis of application?
• What are the various stages in the value chain of the Japan eye tracking market?
• What are the key driving factors and challenges in the Japan eye tracking?
• What is the structure of the Japan eye tracking market and who are the key players?
• What is the degree of competition in the Japan eye tracking market?

Table of Contents

1 Preface

2 Scope and Methodology

• 2.1 Objectives of the Study
• 2.2 Stakeholders
• 2.3 Data Sources
  • 2.3.1 Primary Sources
  • 2.3.2 Secondary Sources
• 2.4 Market Estimation
  • 2.4.1 Bottom-Up Approach
  • 2.4.2 Top-Down Approach
• 2.5 Forecasting Methodology

3 Executive Summary

4 Japan Eye Tracking Market - Introduction

• 4.1 Overview
• 4.2 Market Dynamics
• 4.3 Industry Trends
• 4.4 Competitive Intelligence

5 Japan Eye Tracking Market Landscape

• 5.1 Historical and Current Market Trends (2019-2024)
• 5.2 Market Forecast (2025-2033)

6 Japan Eye Tracking Market - Breakup by Type

• 6.1 Eye Attached Tracking
  • 6.1.1 Overview
  • 6.1.2 Historical and Current Market Trends (2019-2024)
  • 6.1.3 Market Forecast (2025-2033)
• 6.2 Optical Tracking
  • 6.2.1 Overview
  • 6.2.2 Historical and Current Market Trends (2019-2024)
  • 6.2.3 Market Forecast (2025-2033)
• 6.3 Electrooculography
  • 6.3.1 Overview
  • 6.3.2 Historical and Current Market Trends (2019-2024)
  • 6.3.3 Market Forecast (2025-2033)

7 Japan Eye Tracking Market - Breakup by Component

• 7.1 Hardware
  • 7.1.1 Overview
  • 7.1.2 Historical and Current Market Trends (2019-2024)
  • 7.1.3 Market Forecast (2025-2033)
• 7.2 Software
  • 7.2.1 Overview
  • 7.2.2 Historical and Current Market Trends (2019-2024)
  • 7.2.3 Market Forecast (2025-2033)

8 Japan Eye Tracking Market - Breakup by Location

• 8.1 Remote
  • 8.1.1 Overview
  • 8.1.2 Historical and Current Market Trends (2019-2024)
  • 8.1.3 Market Forecast (2025-2033)
• 8.2 Mobile
  • 8.2.1 Overview
  • 8.2.2 Historical and Current Market Trends (2019-2024)
  • 8.2.3 Market Forecast (2025-2033)

9 Japan Eye Tracking Market - Breakup by Application

• 9.1 Healthcare
  • 9.1.1 Overview
  • 9.1.2 Historical and Current Market Trends (2019-2024)
  • 9.1.3 Market Forecast (2025-2033)
• 9.2 Retail
  • 9.2.1 Overview
  • 9.2.2 Historical and Current Market Trends (2019-2024)
  • 9.2.3 Market Forecast (2025-2033)
• 9.3 Research
  • 9.3.1 Overview
  • 9.3.2 Historical and Current Market Trends (2019-2024)
  • 9.3.3 Market Forecast (2025-2033)
• 9.4 Automotive
  • 9.4.1 Overview
  • 9.4.2 Historical and Current Market Trends (2019-2024)
  • 9.4.3 Market Forecast (2025-2033)
• 9.5 Consumer Electronics
  • 9.5.1 Overview
  • 9.5.2 Historical and Current Market Trends (2019-2024)
  • 9.5.3 Market Forecast (2025-2033)
• 9.6 Others
  • 9.6.1 Historical and Current Market Trends (2019-2024)
  • 9.6.2 Market Forecast (2025-2033)

10 Japan Eye Tracking Market - Competitive Landscape

• 10.1 Overview
• 10.2 Market Structure
• 10.3 Market Player Positioning
• 10.4 Top Winning Strategies
• 10.5 Competitive Dashboard
• 10.6 Company Evaluation Quadrant

11 Profiles of Key Players

• 11.1 Company A
  • 11.1.1 Business Overview
  • 11.1.2 Product Portfolio
  • 11.1.3 Business Strategies
  • 11.1.4 SWOT Analysis
  • 11.1.5 Major News and Events
• 11.2 Company B
  • 11.2.1 Business Overview
  • 11.2.2 Product Portfolio
  • 11.2.3 Business Strategies
  • 11.2.4 SWOT Analysis
  • 11.2.5 Major News and Events
• 11.3 Company C
  • 11.3.1 Business Overview
  • 11.3.2 Product Portfolio
  • 11.3.3 Business Strategies
  • 11.3.4 SWOT Analysis
  • 11.3.5 Major News and Events
• 11.4 Company D
  • 11.4.1 Business Overview
  • 11.4.2 Product Portfolio
  • 11.4.3 Business Strategies
  • 11.4.4 SWOT Analysis
  • 11.4.5 Major News and Events
• 11.5 Company E
  • 11.5.1 Business Overview
  • 11.5.2 Product Portfolio
  • 11.5.3 Business Strategies
  • 11.5.4 SWOT Analysis
  • 11.5.5 Major News and Events

12 Japan Eye Tracking Market - Industry Analysis

• 12.1 Drivers, Restraints, and Opportunities
  • 12.1.1 Overview
  • 12.1.2 Drivers
  • 12.1.3 Restraints
  • 12.1.4 Opportunities
• 12.2 Porters Five Forces Analysis
  • 12.2.1 Overview
  • 12.2.2 Bargaining Power of Buyers
  • 12.2.3 Bargaining Power of Suppliers
  • 12.2.4 Degree of Competition
  • 12.2.5 Threat of New Entrants
  • 12.2.6 Threat of Substitutes
• 12.3 Value Chain Analysis

13 Appendix