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1451309

ライセンススポーツグッズ市場レポート：製品タイプ、流通チャネル、価格帯、エンドユーザー、地域別、2024-2032

Licensed Sports Merchandise Market Report by Product Type, Distribution Channel, Price Range, End-User, and Region 2024-2032
出版日: | 発行: IMARC | ページ情報: 英文 141 Pages | 納期: 2～3営業日

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価格
価格表記: USDを日本円(税抜)に換算
本日の銀行送金レート: 1USD=155.76円
ライセンススポーツグッズ市場レポート：製品タイプ、流通チャネル、価格帯、エンドユーザー、地域別、2024-2032
出版日: 2024年03月02日
発行: IMARC
ページ情報: 英文 141 Pages
納期: 2～3営業日
  • 全表示
  • 概要
  • 図表
  • 目次
概要

世界のライセンススポーツグッズ市場規模は、2023年に324億米ドルに達しました。今後、IMARC Groupは、2032年には441億米ドルに達し、2024～2032年の成長率（CAGR）は3.4%になると予測しています。選手権、トーナメント、リーグ戦などの主要スポーツイベントの開催、ライセンススポーツ商品の製造やカスタマイズにおける技術進歩、スポーツイベントやアスリートに関する大規模なメディア報道などが、市場を推進している主な要因の一部です。

ライセンススポーツグッズとは、プロスポーツチーム、リーグ、または選手個人のロゴ、名前、シンボルが入った商品を指します。これらの商品は、それぞれのスポーツ団体によって正式に認可されており、その信憑性と品質を保証しています。ライセンススポーツグッズの人気は、様々なスポーツの絶大なファン層に後押しされ、近年著しく伸びています。これらの商品には、アパレル、アクセサリー、用具、収集品など、幅広いアイテムが含まれます。また、ファンの忠誠心や情熱を具体的に表現するものでもあり、熱狂的なファンはお気に入りのチームやアスリートを応援していることをアピールすることができます。

チャンピオンシップ、トーナメント、リーグ戦などの主要スポーツイベントの普及が、世界市場を牽引しています。こうしたイベントはファンの興奮と関心を高め、関連商品の需要増につながります。企業はこうしたイベントに乗じて、カジュアルなファンにも熱心なコレクターにもアピールする限定商品、記念アイテム、限定コレクターズアイテムを発売することが多いです。さらに、技術の進歩は、ライセンススポーツグッズの製造やカスタマイゼーションの革新に拍車をかけています。最先端の印刷技術、素材、デザイン能力により、個人の嗜好に響く、高品質でパーソナライズされた商品の作成が可能になった。ジャージに名前や背番号を入れるなどのカスタマイズ・オプションは、より没入感のあるファン体験に貢献し、市場の需要をさらに押し上げます。コレクターは、特に限定品や直筆サイン入り記念品など、ライセンススポーツグッズを価値ある投資対象として認識しています。このような価値認識は、熱心なコレクターとカジュアルなファンの両方の需要を促進します。スポーツイベントやアスリートに関するメディアの大々的な報道は、知名度と関心を高める。このような露出は、ファンがお気に入りのチームやプレーヤーを取り巻く興奮の一部になろうとするため、ライセンス商品への欲求を煽る。

ライセンススポーツグッズ市場の動向と促進要因：

ファンの関与と識別

スポーツは、熱狂的なファンの情熱と忠誠心を呼び起こす比類のない能力を持っているため、ファンは自分の所属チームを表現する方法を求めるようになります。ライセンシングされたスポーツ・グッズは、この忠誠心を具体的に表現する役割を果たし、ファンはアパレル、アクセサリー、グッズを通じてチームの忠誠心を誇らしげに示すことができます。ライセンス商品を身につけたり、所有したりする行為は、ファンの間に仲間意識を生み出し、共通の関心を持つ同好の士のコミュニティを育みます。このような感情的な結びつきは、ファンが自分の献身をアピールする機会を積極的に求めるようになり、旺盛な市場需要につながります。ライセンススポーツグッズを提供する企業は、さまざまな嗜好や層に対応する多様な商品を提供することで、この強力な感情的つながりを活用することができます。自分たちが選んだチームと関わり、共感したいというファンの生来の欲求を認識し、それに応えることで、企業はライセンススポーツグッズの持続的な市場需要を開拓することができます。

セレブリティとアスリートのエンドースメント

知名度の高いアスリートは、単なるスポーツ界の有名人ではなく、スポーツ界の枠を超えた人気を持つアイコンです。その結果、彼らがライセンススポーツグッズを含む特定の商品を推奨することは、消費者の購買決定に対して大きな影響力を持っています。ファンはしばしば、お気に入りのアスリートのライフスタイルや選択を模倣しようとするため、こうした人物のエンドースメントを受けた商品は非常に好まれます。ライセンス商品にアスリートのエンドースメントを獲得した企業は、自動的に信頼性と訴求力を高めることができます。さらに、アスリートとブランドのコラボレーションは、コレクターや愛好家の共感を呼ぶ限定商品を生み出すこともあります。市場調査やコンサルティング・サービスにおいて、アスリートの推薦が消費者行動に与える影響を理解することは、ブランドの知名度や市場でのポジショニングを高める戦略的パートナーシップを結ぶ際の指針となります。

世界化と市場へのアクセス

コミュニケーション、メディア報道、デジタル・プラットフォームの進歩は、地理的なギャップを埋め、世界中のファンがお気に入りのスポーツ・チームやアスリートとつながることを可能にしました。このような世界の露出の増加は、国際的なファン基盤の増加につながり、ライセンススポーツグッズの膨大な潜在市場を生み出しています。さまざまな国に住むファンは、かつては地元市場だけに限られていたグッズにアクセスし、購入する手段を手に入れました。この現象は、消費者の嗜好の多様化をもたらし、さまざまな文化的背景に対応した商品への需要を高めています。ライセンススポーツグッズ業界のビジネスにとって、このグローバリゼーションはチャンスであると同時に課題でもあります。チームのアイデンティティの信憑性を維持しながら、異なる文化に響くように製品を調整する能力は、持続的な成功のために不可欠です。市場調査やコンサルティング・サービスにおいて、世界の消費者の行動や嗜好のニュアンスを理解することは、ライセンススポーツグッズの世界の魅力を活用した効果的な市場参入・拡大戦略を策定する際の指針となります。

目次

第1章 序文

第2章 調査範囲と調査手法

  • 調査目的
  • 利害関係者
  • データソース
    • 一次情報
    • 二次情報
  • 市場推定
    • ボトムアップアプローチ
    • トップダウンアプローチ
  • 調査手法

第3章 エグゼクティブサマリー

第4章 イントロダクション

  • 概要
  • 主要産業動向

第5章 世界のライセンススポーツグッズ市場

  • 市場概要
  • 市場実績
  • COVID-19の影響
  • 市場予測

第6章 市場内訳：製品タイプ別

  • アパレル・フットウェア
    • 市場動向
    • 市場予測
  • アクセサリー・ギフト
    • 市場動向
    • 市場予測
  • 玩具とゲーム
    • 市場動向
    • 市場予測
  • その他
    • 市場動向
    • 市場予測

第7章 市場内訳：流通チャネル別

  • オンラインストア
    • 市場動向
    • 市場予測
  • スーパーマーケットとハイパーマーケット
    • 市場動向
    • 市場予測
  • 百貨店
    • 市場動向
    • 市場予測
  • 専門店
    • 市場動向
    • 市場予測
  • その他
    • 市場動向
    • 市場予測

第8章 市場内訳：価格帯別

  • プレミアム
    • 市場動向
    • 市場予測
  • エコノミー
    • 市場動向
    • 市場予測

第9章 市場内訳：エンドユーザー別

  • 男性
    • 市場動向
    • 市場予測
  • 女性
    • 市場動向
    • 市場予測
  • 子供
    • 市場動向
    • 市場予測

第10章 市場内訳：地域別

  • 北米
    • 米国
      • 市場動向
      • 市場予測
    • カナダ
      • 市場動向
      • 市場予測
  • アジア太平洋
    • 中国
      • 市場動向
      • 市場予測
    • 日本
      • 市場動向
      • 市場予測
    • インド
      • 市場動向
      • 市場予測
    • 韓国
      • 市場動向
      • 市場予測
    • オーストラリア
      • 市場動向
      • 市場予測
    • インドネシア
      • 市場動向
      • 市場予測
    • その他
      • 市場動向
      • 市場予測
  • 欧州
    • ドイツ
      • 市場動向
      • 市場予測
    • フランス
      • 市場動向
      • 市場予測
    • 英国
      • 市場動向
      • 市場予測
    • イタリア
      • 市場動向
      • 市場予測
    • スペイン
      • 市場動向
      • 市場予測
    • ロシア
      • 市場動向
      • 市場予測
    • その他
      • 市場動向
      • 市場予測
  • ラテンアメリカ
    • ブラジル
      • 市場動向
      • 市場予測
    • メキシコ
      • 市場動向
      • 市場予測
    • その他
      • 市場動向
      • 市場予測
  • 中東・アフリカ地域
    • 市場動向
    • 市場内訳：国別
    • 市場予測

第11章 SWOT分析

  • 概要
  • 強み
  • 弱み
  • 機会
  • 脅威

第12章 バリューチェーン分析

第13章 ポーターのファイブフォース分析

  • 概要
  • 買い手の交渉力
  • 供給企業の交渉力
  • 競合の程度
  • 新規参入業者の脅威
  • 代替品の脅威

第14章 価格指標

第15章 競合情勢

  • 市場構造
  • 主要企業
  • 主要企業のプロファイル
    • adidas AG
    • Columbia Sportswear
    • Dick's Sporting Goods Inc.
    • Fanatics Inc.
    • G-III Apparel Group Ltd.
    • Hanesbrands Inc.
    • Nike Inc.
    • Prada
    • Puma SE
    • Sports Direct International Plc
    • Under Armour Inc.
    • VF Corporation
図表

List of Figures

  • Figure 1: Global: Licensed Sports Merchandise Market: Major Drivers and Challenges
  • Figure 2: Global: Licensed Sports Merchandise Market: Sales Value (in Billion US$), 2018-2023
  • Figure 3: Global: Licensed Sports Merchandise Market: Breakup by Product Type (in %), 2023
  • Figure 4: Global: Licensed Sports Merchandise Market: Breakup by Distribution Channel (in %), 2023
  • Figure 5: Global: Licensed Sports Merchandise Market: Breakup by Price Range (in %), 2023
  • Figure 6: Global: Licensed Sports Merchandise Market: Breakup by End-User (in %), 2023
  • Figure 7: Global: Licensed Sports Merchandise Market: Breakup by Region (in %), 2023
  • Figure 8: Global: Licensed Sports Merchandise Market Forecast: Sales Value (in Billion US$), 2024-2032
  • Figure 9: Global: Licensed Sports Merchandise (Apparel and Footwear) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 10: Global: Licensed Sports Merchandise (Apparel and Footwear) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 11: Global: Licensed Sports Merchandise (Accessories and Gifts) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 12: Global: Licensed Sports Merchandise (Accessories and Gifts) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 13: Global: Licensed Sports Merchandise (Toys and Games) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 14: Global: Licensed Sports Merchandise (Toys and Games) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 15: Global: Licensed Sports Merchandise (Others) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 16: Global: Licensed Sports Merchandise (Others) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 17: Global: Licensed Sports Merchandise (Online Stores) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 18: Global: Licensed Sports Merchandise (Online Stores) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 19: Global: Licensed Sports Merchandise (Supermarkets and Hypermarkets) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 20: Global: Licensed Sports Merchandise (Supermarkets and Hypermarkets) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 21: Global: Licensed Sports Merchandise (Departmental Stores) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 22: Global: Licensed Sports Merchandise (Departmental Stores) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 23: Global: Licensed Sports Merchandise (Specialty Stores) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 24: Global: Licensed Sports Merchandise (Specialty Stores) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 25: Global: Licensed Sports Merchandise (Others) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 26: Global: Licensed Sports Merchandise (Others) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 27: Global: Licensed Sports Merchandise (Premium) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 28: Global: Licensed Sports Merchandise (Premium) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 29: Global: Licensed Sports Merchandise (Economic) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 30: Global: Licensed Sports Merchandise (Economic) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 31: Global: Licensed Sports Merchandise (Men) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 32: Global: Licensed Sports Merchandise (Men) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 33: Global: Licensed Sports Merchandise (Women) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 34: Global: Licensed Sports Merchandise (Women) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 35: Global: Licensed Sports Merchandise (Children) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 36: Global: Licensed Sports Merchandise (Children) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 37: North America: Licensed Sports Merchandise Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 38: North America: Licensed Sports Merchandise Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 39: United States: Licensed Sports Merchandise Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 40: United States: Licensed Sports Merchandise Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 41: Canada: Licensed Sports Merchandise Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 42: Canada: Licensed Sports Merchandise Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 43: Asia Pacific: Licensed Sports Merchandise Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 44: Asia Pacific: Licensed Sports Merchandise Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 45: China: Licensed Sports Merchandise Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 46: China: Licensed Sports Merchandise Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 47: Japan: Licensed Sports Merchandise Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 48: Japan: Licensed Sports Merchandise Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 49: India: Licensed Sports Merchandise Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 50: India: Licensed Sports Merchandise Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 51: South Korea: Licensed Sports Merchandise Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 52: South Korea: Licensed Sports Merchandise Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 53: Australia: Licensed Sports Merchandise Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 54: Australia: Licensed Sports Merchandise Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 55: Indonesia: Licensed Sports Merchandise Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 56: Indonesia: Licensed Sports Merchandise Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 57: Others: Licensed Sports Merchandise Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 58: Others: Licensed Sports Merchandise Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 59: Europe: Licensed Sports Merchandise Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 60: Europe: Licensed Sports Merchandise Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 61: Germany: Licensed Sports Merchandise Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 62: Germany: Licensed Sports Merchandise Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 63: France: Licensed Sports Merchandise Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 64: France: Licensed Sports Merchandise Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 65: United Kingdom: Licensed Sports Merchandise Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 66: United Kingdom: Licensed Sports Merchandise Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 67: Italy: Licensed Sports Merchandise Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 68: Italy: Licensed Sports Merchandise Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 69: Spain: Licensed Sports Merchandise Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 70: Spain: Licensed Sports Merchandise Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 71: Russia: Licensed Sports Merchandise Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 72: Russia: Licensed Sports Merchandise Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 73: Others: Licensed Sports Merchandise Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 74: Others: Licensed Sports Merchandise Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 75: Latin America: Licensed Sports Merchandise Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 76: Latin America: Licensed Sports Merchandise Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 77: Brazil: Licensed Sports Merchandise Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 78: Brazil: Licensed Sports Merchandise Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 79: Mexico: Licensed Sports Merchandise Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 80: Mexico: Licensed Sports Merchandise Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 81: Others: Licensed Sports Merchandise Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 82: Others: Licensed Sports Merchandise Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 83: Middle East and Africa: Licensed Sports Merchandise Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 84: Middle East and Africa: Licensed Sports Merchandise Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 85: Global: Licensed Sports Merchandise Industry: SWOT Analysis
  • Figure 86: Global: Licensed Sports Merchandise Industry: Value Chain Analysis
  • Figure 87: Global: Licensed Sports Merchandise Industry: Porter's Five Forces Analysis

List of Tables

  • Table 1: Global: Licensed Sports Merchandise Market: Key Industry Highlights, 2023 and 2032
  • Table 2: Global: Licensed Sports Merchandise Market Forecast: Breakup by Product Type (in Million US$), 2024-2032
  • Table 3: Global: Licensed Sports Merchandise Market Forecast: Breakup by Distribution Channel (in Million US$), 2024-2032
  • Table 4: Global: Licensed Sports Merchandise Market Forecast: Breakup by Price Range (in Million US$), 2024-2032
  • Table 5: Global: Licensed Sports Merchandise Market Forecast: Breakup by End-User (in Million US$), 2024-2032
  • Table 6: Global: Licensed Sports Merchandise Market Forecast: Breakup by Region (in Million US$), 2024-2032
  • Table 7: Global: Licensed Sports Merchandise Market Structure
  • Table 8: Global: Licensed Sports Merchandise Market: Key Players
目次
Product Code: SR112024A2132

The global licensed sports merchandise market size reached US$ 32.4 Billion in 2023. Looking forward, IMARC Group expects the market to reach US$ 44.1 Billion by 2032, exhibiting a growth rate (CAGR) of 3.4% during 2024-2032. The occurrence of major sporting events, such as championships, tournaments, and leagues, technological advancements in manufacturing and customization of licensed sports merchandise, and extensive media coverage of sports events and athlete are some of the major factors propelling the market.

Licensed sports merchandise refers to products that bear the logos, names, and symbols of professional sports teams, leagues, or individual athletes. These products are officially authorized by the respective sports entities, ensuring their authenticity and quality. The popularity of licensed sports merchandise has grown significantly in recent years, driven by the immense fan following of various sports. These products encompass a wide range of items, including apparel, accessories, equipment, and collectibles. It also serves as a tangible expression of fan loyalty and passion, allowing enthusiasts to showcase their support for their favorite teams or athletes.

The prevalence of major sporting events, such as championships, tournaments, and leagues, serves is driving the global market. These events generate heightened excitement and interest among fans, leading to increased demand for related merchandise. Businesses often capitalize on these events to launch limited-edition merchandise, commemorative items, and exclusive collectibles that appeal to both casual fans and avid collectors. Moreover, technological advancements have fueled innovations in manufacturing and customization of licensed sports merchandise. Cutting-edge printing techniques, materials, and design capabilities allow for the creation of high-quality, personalized products that resonate with individual preferences. Customization options, such as adding names or numbers to jerseys, contribute to a more immersive fan experience, further driving market demand. Collectors perceive licensed sports merchandise as valuable investments, particularly limited-edition items, and autographed memorabilia. This perception of value drives demand among both avid collectors and casual fans. Extensive media coverage of sports events and athletes creates heightened visibility and interest. This exposure fuels the desire for licensed merchandise, as fans seek to be part of the excitement surrounding their favorite teams and players.

Licensed Sports Merchandise Market Trends/Drivers:

Fan Engagement and Identification

Sports have an unparalleled ability to evoke passion and loyalty among enthusiasts, leading them to seek ways to express their affiliation. Licensed sports merchandise serves as a tangible representation of this allegiance, allowing fans to proudly display their team loyalties through apparel, accessories, and collectibles. The act of wearing or owning licensed merchandise creates a sense of camaraderie among fans, fostering a community of like-minded individuals who share a common interest. This emotional bond translates into a robust market demand, as fans actively seek opportunities to showcase their dedication. Organizations offering licensed sports merchandise can capitalize on this powerful emotional connection by providing a diverse range of products that cater to various preferences and demographics. By recognizing and catering to the innate desire of fans to engage and identify with their chosen teams, businesses can tap into a sustained market demand for licensed sports merchandise.

Celebrity and Athlete Endorsements

High-profile athletes are not merely sports figures, they are icons whose popularity transcends the boundaries of the sporting world. As a result, their endorsement of particular products, including licensed sports merchandise, holds substantial sway over consumer purchasing decisions. Fans often seek to emulate the lifestyles and choices of their favorite athletes, making products endorsed by these figures highly desirable. Businesses that secure athlete endorsements for their licensed merchandise benefit from an automatic boost in credibility and appeal. Furthermore, collaborations between athletes and brands can yield exclusive, limited-edition merchandise that resonates with collectors and enthusiasts alike. In the context of market research and consulting services, understanding the impact of athlete endorsements on consumer behavior can guide companies in forging strategic partnerships that enhance brand visibility and market positioning.

Globalization and Access to Markets

Advances in communication, media coverage, and digital platforms have bridged geographical gaps, enabling fans from around the world to connect with their favorite sports teams and athletes. This heightened global exposure has led to a rise in international fan bases, creating a vast potential market for licensed sports merchandise. Fans residing in different countries now have the means to access and purchase merchandise that was once restricted to local markets. This phenomenon has led to a diversification of consumer preferences and an increased demand for products that cater to various cultural contexts. For businesses in the licensed sports merchandise industry, this globalization presents both opportunities and challenges. The ability to tailor products to resonate with different cultures while maintaining the authenticity of team identities is essential for sustained success. In the context of market research and consulting services, understanding the nuances of global consumer behavior and preferences can guide businesses in formulating effective market entry and expansion strategies that capitalize on the worldwide appeal of licensed sports merchandise.

Licensed Sports Merchandise Industry Segmentation:

IMARC Group provides an analysis of the key trends in each segment of the global licensed sports merchandise market report, along with forecasts at the global, regional and country levels from 2024-2032. Our report has categorized the market based on product type, distribution channel, price range and end-user.

Breakup by Product Type:

Apparel and Footwear

Accessories and Gifts

Toys and Games

Others

Apparel and footwear dominate the market

The report has provided a detailed breakup and analysis of the market based on the product type. This includes apparel and footwear, accessories and gifts, toys and games and others. According to the report, apparel and footwear represented the largest segment.

Apparel and footwear provide a tangible and visible way for fans to express their allegiance, making them sought-after items for enthusiasts across the globe. From jerseys adorned with team logos and player names to caps and shoes bearing iconic symbols, fans eagerly embrace these products as a means of showcasing their support. The appeal of licensed sports apparel and footwear extends beyond merely displaying team affiliations. These products encapsulate a sense of identity and belonging, creating a sense of camaraderie among fans who share a common passion. The act of donning a jersey or sporting a team-themed cap fosters a feeling of unity and community, further reinforcing the market demand for such merchandise. Additionally, the prevalence of celebrity endorsements and athlete partnerships enhances the desirability of these products, as fans aspire to emulate the styles and choices of their favorite athletes.

Breakup by Distribution Channel:

Online Stores

Supermarkets and Hypermarkets

Departmental Stores

Specialty Stores

Others

Specialty stores dominates the market

The report has provided a detailed breakup and analysis of the market based on the distribution channel. This includes online stores, supermarkets and hypermarkets, departmental stores, specialty stores, and others. According to the report, specialty stores represented the largest segment.

Specialty stores are dedicated to curating a diverse and exclusive collection of products that cater specifically to fan's preferences for team affiliations, player endorsements, and commemorative items. As a result, specialty stores create an environment where fans can immerse themselves in a curated assortment of merchandise that resonates with their passion and loyalty. The appeal of specialty stores lies not only in their focused product offerings but also in the personalized and expert-driven service they provide. Store staff are often well-versed in sports culture and the significance of licensed merchandise, allowing them to offer informed guidance and recommendations to customers. This personal touch enhances the shopping experience, fostering a sense of community and shared enthusiasm among fans who visit these establishments. Additionally, the physical presence of specialty stores plays a crucial role in their prominence within the distribution channel landscape.

Breakup by Price Range:

Premium

Economic

Premium dominate the market

The report has provided a detailed breakup and analysis of the market based on the price range. This includes premium and economic. According to the report, premium represented the largest segment.

Premium merchandise embodies a level of craftsmanship, quality, and exclusivity that resonates with consumers seeking items that reflect their dedication to their favorite sports teams or athletes. Premium offerings often boast superior materials, attention to detail, and innovative designs that set them apart from standard products. This focus on quality not only enhances the aesthetic appeal of the merchandise but also aligns with the values of discerning fans who value long-lasting and meaningful purchases. The premium segment also encompasses limited-edition collectibles, autographed items, and unique collaborations that hold significant value for collectors and enthusiasts. Furthermore, the emotional connection fans have with sports teams and athletes plays a pivotal role in driving demand for premium merchandise.

Breakup by End-User:

Men

Women

Children

Men dominate the market

The report has provided a detailed breakup and analysis of the market based on the end-user. This includes men, women, and children. According to the report, men represented the largest segment.

The appeal of licensed sports merchandise to men is multifaceted. For many, supporting a sports team represents a form of self-expression and an outlet for showcasing their interests and affiliations. Licensed apparel, accessories, and collectibles provide men with tangible means of publicly displaying their loyalties and passions, allowing them to connect with like-minded individuals and engage in conversations centered around sports. Moreover, the role of professional athletes as role models and sources of inspiration contributes to the demand for licensed sports merchandise among men. Athletes often embody traits of determination, resilience, and achievement that resonate with male consumers, leading them to seek products endorsed by these admired figures. The emotional investment men have in sports, coupled with the aspirational nature of athlete endorsements, creates a robust market demand for licensed merchandise that caters to their preferences.

Breakup by Region:

North America

United States

Canada

Asia Pacific

China

Japan

India

South Korea

Australia

Indonesia

Others

Europe

Germany

France

United Kingdom

Italy

Spain

Russia

Others

Latin America

Brazil

Mexico

Others

Middle East and Africa

North America exhibits a clear dominance, accounting for the largest licensed sports merchandise market share

The market research report has also provided a comprehensive analysis of all the major regional markets, which include North America (the United States and Canada); Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, and others); Europe (Germany, France, the United Kingdom, Italy, Spain, Russia, and others); Latin America (Brazil, Mexico, and others); and the Middle East and Africa. According to the report, North America accounted for the largest market share.

North America's dominance is underpinned by several factors that collectively contribute to the region's prominent market position. North America boasts a rich tradition of sports culture, with iconic leagues and teams that have garnered immense fan followings over the years. The fervent passion for sports within this region translates into a robust demand for licensed merchandise, as fans seek tangible ways to express their allegiances. Furthermore, North America's advanced consumer infrastructure and e-commerce ecosystem have facilitated the accessibility and distribution of licensed sports merchandise to a vast audience. The widespread use of digital platforms has enabled seamless engagement between brands and consumers, augmenting sales and enhancing brand visibility. Additionally, the prevalence of major sporting events and the influence of celebrity endorsements amplify the market's appeal, creating a conducive environment for licensed merchandise to thrive.

Competitive Landscape:

Companies are continuously diversifying their product portfolios to cater to a broader range of consumer preferences. They offer an extensive array of merchandise, including apparel, footwear, accessories, and collectibles, representing a wide spectrum of sports teams and athletes. Leading companies are focussing on delivering high-quality products that incorporate innovative designs and materials. This commitment to quality enhances the appeal of licensed merchandise, ensuring that consumers receive products that reflect their passion and loyalty accurately. Leading players are actively exploring opportunities for international expansion to tap into the growing global fan base for various sports. By targeting new markets and regions, they can widen their customer base and revenue streams. Collaborating with fashion designers, artists, and other brands outside the sports industry allows companies to offer unique and limited-edition licensed merchandise that appeals to a broader audience.

The report has provided a comprehensive analysis of the competitive landscape in the market. Detailed profiles of all major companies have also been provided. Some of the key players in the market include:

Adidas AG

Columbia Sportswear

Dick's Sporting Goods Inc.

Fanatics Inc.

G-III Apparel Group Ltd.

Hanesbrands Inc.

Nike Inc.

Prada

Puma SE

Sports Direct International Plc

Under Armour Inc.

VF Corporation

Recent Developments:

In June 2023, Adidas AG, MLS, and Marvel launch co-branded merchandise. The three organisations announced that the collaboration will include a three-part collection, launching today and continuing throughout the summer on MLSstore.com.

In February 2022, Columbia Sportswear and Bubba Wallace Launch New Collection Inspired by Life Off the Track. Combining both style and function, the Bubba Wallace Collection is outdoor activewear that's built to relax.

In March 2021, Dick's Sporting Goods has entered the men's athletic apparel market with its own brand, VRST. VRST offers a lifestyle line of clothing similar to Lululemon, targeting a more upscale market. The brand includes a range of products such as joggers, shorts, T-shirts, and hooded sweatshirts, This move follows the success of Dick's Calia athleisure line for women and aims to fill a white space in the men's athletic apparel market.

Key Questions Answered in This Report:

  • How has the global licensed sports merchandise market performed so far, and how will it perform in the coming years?
  • What are the drivers, restraints, and opportunities in the global licensed sports merchandise market?
  • What is the impact of each driver, restraint, and opportunity on the global licensed sports merchandise market?
  • What are the key regional markets?
  • Which countries represent the most attractive licensed sports merchandise market?
  • What is the breakup of the market based on the product type?
  • Which is the most attractive product type in the licensed sports merchandise market?
  • What is the breakup of the market based on the distribution channel?
  • Which is the most attractive distribution channel in the licensed sports merchandise market?
  • What is the breakup of the market based on the price range?
  • Which is the most attractive price range in the licensed sports merchandise market?
  • What is the breakup of the market based on the end-user?
  • Which is the most attractive end-user in the licensed sports merchandise market?
  • What is the competitive structure of the global licensed sports merchandise market?
  • Who are the key players/companies in the global licensed sports merchandise market?

Table of Contents

1 Preface

2 Scope and Methodology

  • 2.1 Objectives of the Study
  • 2.2 Stakeholders
  • 2.3 Data Sources
    • 2.3.1 Primary Sources
    • 2.3.2 Secondary Sources
  • 2.4 Market Estimation
    • 2.4.1 Bottom-Up Approach
    • 2.4.2 Top-Down Approach
  • 2.5 Forecasting Methodology

3 Executive Summary

4 Introduction

  • 4.1 Overview
  • 4.2 Key Industry Trends

5 Global Licensed Sports Merchandise Market

  • 5.1 Market Overview
  • 5.2 Market Performance
  • 5.3 Impact of COVID-19
  • 5.4 Market Forecast

6 Market Breakup by Product Type

  • 6.1 Apparel and Footwear
    • 6.1.1 Market Trends
    • 6.1.2 Market Forecast
  • 6.2 Accessories and Gifts
    • 6.2.1 Market Trends
    • 6.2.2 Market Forecast
  • 6.3 Toys and Games
    • 6.3.1 Market Trends
    • 6.3.2 Market Forecast
  • 6.4 Others
    • 6.4.1 Market Trends
    • 6.4.2 Market Forecast

7 Market Breakup by Distribution Channel

  • 7.1 Online Stores
    • 7.1.1 Market Trends
    • 7.1.2 Market Forecast
  • 7.2 Supermarkets and Hypermarkets
    • 7.2.1 Market Trends
    • 7.2.2 Market Forecast
  • 7.3 Departmental Stores
    • 7.3.1 Market Trends
    • 7.3.2 Market Forecast
  • 7.4 Specialty Stores
    • 7.4.1 Market Trends
    • 7.4.2 Market Forecast
  • 7.5 Others
    • 7.5.1 Market Trends
    • 7.5.2 Market Forecast

8 Market Breakup by Price Range

  • 8.1 Premium
    • 8.1.1 Market Trends
    • 8.1.2 Market Forecast
  • 8.2 Economic
    • 8.2.1 Market Trends
    • 8.2.2 Market Forecast

9 Market Breakup by End-User

  • 9.1 Men
    • 9.1.1 Market Trends
    • 9.1.2 Market Forecast
  • 9.2 Women
    • 9.2.1 Market Trends
    • 9.2.2 Market Forecast
  • 9.3 Children
    • 9.3.1 Market Trends
    • 9.3.2 Market Forecast

10 Market Breakup by Region

  • 10.1 North America
    • 10.1.1 United States
      • 10.1.1.1 Market Trends
      • 10.1.1.2 Market Forecast
    • 10.1.2 Canada
      • 10.1.2.1 Market Trends
      • 10.1.2.2 Market Forecast
  • 10.2 Asia Pacific
    • 10.2.1 China
      • 10.2.1.1 Market Trends
      • 10.2.1.2 Market Forecast
    • 10.2.2 Japan
      • 10.2.2.1 Market Trends
      • 10.2.2.2 Market Forecast
    • 10.2.3 India
      • 10.2.3.1 Market Trends
      • 10.2.3.2 Market Forecast
    • 10.2.4 South Korea
      • 10.2.4.1 Market Trends
      • 10.2.4.2 Market Forecast
    • 10.2.5 Australia
      • 10.2.5.1 Market Trends
      • 10.2.5.2 Market Forecast
    • 10.2.6 Indonesia
      • 10.2.6.1 Market Trends
      • 10.2.6.2 Market Forecast
    • 10.2.7 Others
      • 10.2.7.1 Market Trends
      • 10.2.7.2 Market Forecast
  • 10.3 Europe
    • 10.3.1 Germany
      • 10.3.1.1 Market Trends
      • 10.3.1.2 Market Forecast
    • 10.3.2 France
      • 10.3.2.1 Market Trends
      • 10.3.2.2 Market Forecast
    • 10.3.3 United Kingdom
      • 10.3.3.1 Market Trends
      • 10.3.3.2 Market Forecast
    • 10.3.4 Italy
      • 10.3.4.1 Market Trends
      • 10.3.4.2 Market Forecast
    • 10.3.5 Spain
      • 10.3.5.1 Market Trends
      • 10.3.5.2 Market Forecast
    • 10.3.6 Russia
      • 10.3.6.1 Market Trends
      • 10.3.6.2 Market Forecast
    • 10.3.7 Others
      • 10.3.7.1 Market Trends
      • 10.3.7.2 Market Forecast
  • 10.4 Latin America
    • 10.4.1 Brazil
      • 10.4.1.1 Market Trends
      • 10.4.1.2 Market Forecast
    • 10.4.2 Mexico
      • 10.4.2.1 Market Trends
      • 10.4.2.2 Market Forecast
    • 10.4.3 Others
      • 10.4.3.1 Market Trends
      • 10.4.3.2 Market Forecast
  • 10.5 Middle East and Africa
    • 10.5.1 Market Trends
    • 10.5.2 Market Breakup by Country
    • 10.5.3 Market Forecast

11 SWOT Analysis

  • 11.1 Overview
  • 11.2 Strengths
  • 11.3 Weaknesses
  • 11.4 Opportunities
  • 11.5 Threats

12 Value Chain Analysis

13 Porters Five Forces Analysis

  • 13.1 Overview
  • 13.2 Bargaining Power of Buyers
  • 13.3 Bargaining Power of Suppliers
  • 13.4 Degree of Competition
  • 13.5 Threat of New Entrants
  • 13.6 Threat of Substitutes

14 Price Indicators

15 Competitive Landscape

  • 15.1 Market Structure
  • 15.2 Key Players
  • 15.3 Profiles of Key Players
    • 15.3.1 adidas AG
      • 15.3.1.1 Company Overview
      • 15.3.1.2 Product Portfolio
      • 15.3.1.3 Financials
      • 15.3.1.4 SWOT Analysis
    • 15.3.2 Columbia Sportswear
      • 15.3.2.1 Company Overview
      • 15.3.2.2 Product Portfolio
      • 15.3.2.3 Financials
      • 15.3.2.4 SWOT Analysis
    • 15.3.3 Dick's Sporting Goods Inc.
      • 15.3.3.1 Company Overview
      • 15.3.3.2 Product Portfolio
      • 15.3.3.3 Financials
      • 15.3.3.4 SWOT Analysis
    • 15.3.4 Fanatics Inc.
      • 15.3.4.1 Company Overview
      • 15.3.4.2 Product Portfolio
    • 15.3.5 G-III Apparel Group Ltd.
      • 15.3.5.1 Company Overview
      • 15.3.5.2 Product Portfolio
      • 15.3.5.3 Financials
    • 15.3.6 Hanesbrands Inc.
      • 15.3.6.1 Company Overview
      • 15.3.6.2 Product Portfolio
      • 15.3.6.3 Financials
      • 15.3.6.4 SWOT Analysis
    • 15.3.7 Nike Inc.
      • 15.3.7.1 Company Overview
      • 15.3.7.2 Product Portfolio
      • 15.3.7.3 Financials
      • 15.3.7.4 SWOT Analysis
    • 15.3.8 Prada
      • 15.3.8.1 Company Overview
      • 15.3.8.2 Product Portfolio
      • 15.3.8.3 Financials
    • 15.3.9 Puma SE
      • 15.3.9.1 Company Overview
      • 15.3.9.2 Product Portfolio
      • 15.3.9.3 Financials
      • 15.3.9.4 SWOT Analysis
    • 15.3.10 Sports Direct International Plc
      • 15.3.10.1 Company Overview
      • 15.3.10.2 Product Portfolio
    • 15.3.11 Under Armour Inc.
      • 15.3.11.1 Company Overview
      • 15.3.11.2 Product Portfolio
      • 15.3.11.3 Financials
      • 15.3.11.4 SWOT Analysis
    • 15.3.12 VF Corporation
      • 15.3.12.1 Company Overview
      • 15.3.12.2 Product Portfolio
      • 15.3.12.3 Financials
      • 15.3.12.4 SWOT Analysis