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市場調査レポート
商品コード
1451280

オンライン衣類レンタル市場レポート:衣料スタイル、エンドユーザー、価格帯、最終用途分野、ビジネスモデル、地域別、2024-2032

Online Clothing Rental Market Report by Clothing Styles, End User, Price Range, End Use Sector (Business to Consumer, Business to Business ), Business Model, and Region 2024-2032

出版日: | 発行: IMARC | ページ情報: 英文 142 Pages | 納期: 2~3営業日

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価格
価格表記: USDを日本円(税抜)に換算
本日の銀行送金レート: 1USD=156.76円
オンライン衣類レンタル市場レポート:衣料スタイル、エンドユーザー、価格帯、最終用途分野、ビジネスモデル、地域別、2024-2032
出版日: 2024年03月02日
発行: IMARC
ページ情報: 英文 142 Pages
納期: 2~3営業日
  • 全表示
  • 概要
  • 図表
  • 目次
概要

世界のオンライン衣類レンタル市場規模は2023年に22億米ドルに達しました。今後、IMARC Groupは、2024年から2032年にかけての成長率(CAGR)は8.3%を示し、2032年には47億米ドルに達すると予測しています。持続可能性への関心の高まり、消費者行動の変化、費用対効果、eコマースの急速な進歩、特別な日の服装に対する需要の増大、ファッションの実験的欲求の高まりなどが、市場を推進している主な要因です。

オンライン衣類レンタルは、ファッション消費に対する現代的で便利なアプローチであり、個人が衣料品を購入するのではなく、特定の期間レンタルすることを可能にします。この革新的なコンセプトにより、顧客は最新の動向や高品質の衣服を、所有にこだわることなく楽しむことができます。オンライン・レンタル・サービスでは、顧客はフォーマルウェア、カジュアルウェア、デザイナーズウェア、アクセサリーなど、多様な洋服のコレクションを閲覧することができます。希望するアイテムを選び、レンタル期間を選択すると、玄関先まで直接配送されます。これは、従来の小売業に代わる持続可能な選択肢を提供し、ファストファッションへの需要を減らすだけでなく、そのまま購入するには手が届かない、あるいは現実的でない幅広いスタイルへのアクセスを提供します。

消費者の環境意識の高まりは、持続可能なファッションへの大きな転換を促しています。オンライン衣類レンタルは、衣料品の再利用とリサイクルを促進し、ファストファッションや過剰消費に伴う環境への影響を軽減することで、この動向に合致しています。さらに、デザイナーズ・ウェアやトレンディな服装を高額な値段なしで着用できるという魅力は、多くの人にとって魅力的な提案です。オンライン衣類レンタルを利用すれば、高級ファッション・アイテムを小売価格の数分の一で手に入れることができ、ハイエンド・ファッションをより身近なものにすることができます。この他にも、シェアリングエコノミーの台頭は、消費者の所有に対する捉え方を変えました。今や多くの人が所有よりも体験を優先し、購入よりもレンタルを好むようになっています。オンライン衣類レンタルは、クローゼットを散らかすことなく、バラエティや目新しさを求めるこの欲求を満たしてくれます。また、インターネットが普及し、eコマースプラットフォームが普及したことで、顧客はオンラインでレンタル衣料を閲覧、選択、注文できるようになった。ユーザーフレンドリーなインターフェイス、バーチャル試着オプション、手間のかからない返品プロセスが、オンラインレンタルサービスに対する顧客の信頼を高めています。これに伴い、結婚式、パーティー、企業イベントなどの特別な日のためのフォーマルな服装の需要が、オンライン衣類レンタル市場のかなりの部分を牽引しています。レンタルを利用することで、1度きりの利用にこだわることなく、こだわりの衣装を着用することができます。さらに、ファッション動向は急速に進化しており、消費者は新しいスタイルを試すことに熱心です。オンライン衣類レンタルは、長期的なコミットメントをすることなく、多様なファッションの選択肢を探求する道を提供します。

オンライン衣類レンタル市場の動向と促進要因:

持続可能性への意識の高まり

消費者は、過剰な廃棄物を生み出し、資源を枯渇させるファストファッションの有害な影響についてますます意識するようになっています。オンライン衣類レンタルは、複数回のレンタルを通じて衣類の寿命を延ばし、絶え間ない生産の必要性を減らすことで、この懸念に対応しています。この環境に優しいアプローチは、従来のショッピングに代わる、より持続可能な選択肢を求める環境意識の高い消費者の共感を呼んでいます。レンタルサービスを選ぶことで、個人は積極的に衣服廃棄物の削減に貢献し、倫理的価値観に沿った循環型ファッション経済に貢献することができます。

費用対効果の高いファッション

デザイナーズブランドには高級な値札がついていることが多いため、レンタルは現実的な解決策を提供します。消費者は、購入に伴う金銭的な負担なしに、特別な日や普段着として豪華な服を着るスリルを味わうことができます。この 促進要因は、所有することよりも経験と柔軟性を重視するミレニアル世代とジェネレーションZに特に共鳴します。オンライン・レンタル・プラットフォームは、このような層に、品質に妥協することなく、また資金を無駄にすることなく、ファッション性の高い選択を楽しむ手段を提供します。

消費者行動の変化

オンライン・レンタル衣料は、ワードローブを乱雑にすることなく、様々な機会に多様な衣料品を楽しむ機会を提供することで、この変化に対応しています。目新しさやバラエティーを求める欲求と、オンラインで厳選された衣料品コレクションにアクセスできる利便性が相まって、レンタルは魅力的な選択肢となっています。この原動力は、散らかり物を減らし、ミニマリズムを受け入れ、新鮮な体験を求める現代の消費者の傾向を利用したもので、これらすべてがオンライン・レンタル衣料の原則とシームレスに合致しています。

目次

第1章 序文

第2章 調査範囲と調査手法

  • 調査目的
  • 利害関係者
  • データソース
    • 一次情報
    • 二次情報
  • 市場推定
    • ボトムアップアプローチ
    • トップダウンアプローチ
  • 調査手法

第3章 エグゼクティブサマリー

第4章 イントロダクション

  • 概要
  • 主要産業動向

第5章 オンライン衣類レンタルの世界市場

  • 市場概要
  • 市場実績
  • COVID-19の影響
  • 市場予測

第6章 市場内訳:衣類スタイル別

  • 西洋風衣服
    • 市場動向
    • 市場予測
  • 民族衣装
    • 市場動向
    • 市場予測
  • その他
    • 市場動向
    • 市場予測

第7章 市場内訳:エンドユーザー別

  • 女性
    • 市場動向
    • 市場予測
  • 男性
    • 市場動向
    • 市場予測
  • 子供
    • 市場動向
    • 市場予測

第8章 市場内訳:価格帯別

  • ロー
    • 市場動向
    • 市場予測
  • 中位
    • 市場動向
    • 市場予測
  • プレミアム
    • 市場動向
    • 市場予測

第9章 市場内訳:エンドユース分野別

  • B2C
    • 市場動向
    • 市場予測
  • B2B
    • 市場動向
    • 市場予測

第10章 市場内訳:ビジネスモデル別

  • ピアツーピアモデル
    • 市場動向
    • 市場予測
  • スタンドアローンモデル
    • 市場動向
    • 市場予測
  • ハイブリッドモデル
    • 市場動向
    • 市場予測

第11章 市場内訳:地域別

  • 北米
    • 米国
      • 市場動向
      • 市場予測
    • カナダ
      • 市場動向
      • 市場予測
  • アジア太平洋
    • 中国
      • 市場動向
      • 市場予測
    • 日本
      • 市場動向
      • 市場予測
    • インド
      • 市場動向
      • 市場予測
    • 韓国
      • 市場動向
      • 市場予測
    • オーストラリア
      • 市場動向
      • 市場予測
    • インドネシア
      • 市場動向
      • 市場予測
    • その他
      • 市場動向
      • 市場予測
  • 欧州
    • ドイツ
      • 市場動向
      • 市場予測
    • フランス
      • 市場動向
      • 市場予測
    • 英国
      • 市場動向
      • 市場予測
    • イタリア
      • 市場動向
      • 市場予測
    • スペイン
      • 市場動向
      • 市場予測
    • ロシア
      • 市場動向
      • 市場予測
    • その他
      • 市場動向
      • 市場予測
  • ラテンアメリカ
    • ブラジル
      • 市場動向
      • 市場予測
    • メキシコ
      • 市場動向
      • 市場予測
    • その他
      • 市場動向
      • 市場予測
  • 中東・アフリカ地域
    • 市場動向
    • 市場内訳:国別
    • 市場予測

第12章 SWOT分析

  • 概要
  • 強み
  • 弱み
  • 機会
  • 脅威

第13章 バリューチェーン分析

第14章 ポーターのファイブフォース分析

  • 概要
  • 買い手の交渉力
  • 供給企業の交渉力
  • 競合の程度
  • 新規参入業者の脅威
  • 代替品の脅威

第15章 価格指標

第16章 競合情勢

  • 市場構造
  • 主要企業
  • 主要企業のプロファイル
    • Clothing Rental
    • Dress & Go
    • Rent it Bae
    • Glam Corner Pty Ltd
    • Gwynnie Bee
    • Le Tote
    • Rent the Runway Inc.
    • StyleLend
図表

List of Figures

  • Figure 1: Global: Online Clothing Rental Market: Major Drivers and Challenges
  • Figure 2: Global: Online Clothing Rental Market: Sales Value (in Billion US$), 2018-2023
  • Figure 3: Global: Online Clothing Rental Market: Breakup by Clothing Styles (in %), 2023
  • Figure 4: Global: Online Clothing Rental Market: Breakup by End User (in %), 2023
  • Figure 5: Global: Online Clothing Rental Market: Breakup by Price Range (in %), 2023
  • Figure 6: Global: Online Clothing Rental Market: Breakup by End Use Sector (in %), 2023
  • Figure 7: Global: Online Clothing Rental Market: Breakup by Business Model (in %), 2023
  • Figure 8: Global: Online Clothing Rental Market: Breakup by Region (in %), 2023
  • Figure 9: Global: Online Clothing Rental Market Forecast: Sales Value (in Billion US$), 2024-2032
  • Figure 10: Global: Online Clothing Rental (Western Wear) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 11: Global: Online Clothing Rental (Western Wear) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 12: Global: Online Clothing Rental (Ethnic Wear) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 13: Global: Online Clothing Rental (Ethnic Wear) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 14: Global: Online Clothing Rental (Others) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 15: Global: Online Clothing Rental (Others) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 16: Global: Online Clothing Rental (Women) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 17: Global: Online Clothing Rental (Women) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 18: Global: Online Clothing Rental (Men) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 19: Global: Online Clothing Rental (Men) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 20: Global: Online Clothing Rental (Kids) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 21: Global: Online Clothing Rental (Kids) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 22: Global: Online Clothing Rental (Low) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 23: Global: Online Clothing Rental (Low) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 24: Global: Online Clothing Rental (Mid) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 25: Global: Online Clothing Rental (Mid) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 26: Global: Online Clothing Rental (Premium) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 27: Global: Online Clothing Rental (Premium) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 28: Global: Online Clothing Rental (Business to Consumer) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 29: Global: Online Clothing Rental (Business to Consumer) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 30: Global: Online Clothing Rental (Business to Business) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 31: Global: Online Clothing Rental (Business to Business) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 32: Global: Online Clothing Rental (Peer-to-Peer Model) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 33: Global: Online Clothing Rental (Peer-to-Peer Model) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 34: Global: Online Clothing Rental (Standalone Model) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 35: Global: Online Clothing Rental (Standalone Model) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 36: Global: Online Clothing Rental (Hybrid Model) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 37: Global: Online Clothing Rental (Hybrid Model) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 38: North America: Online Clothing Rental Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 39: North America: Online Clothing Rental Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 40: United States: Online Clothing Rental Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 41: United States: Online Clothing Rental Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 42: Canada: Online Clothing Rental Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 43: Canada: Online Clothing Rental Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 44: Asia Pacific: Online Clothing Rental Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 45: Asia Pacific: Online Clothing Rental Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 46: China: Online Clothing Rental Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 47: China: Online Clothing Rental Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 48: Japan: Online Clothing Rental Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 49: Japan: Online Clothing Rental Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 50: India: Online Clothing Rental Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 51: India: Online Clothing Rental Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 52: South Korea: Online Clothing Rental Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 53: South Korea: Online Clothing Rental Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 54: Australia: Online Clothing Rental Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 55: Australia: Online Clothing Rental Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 56: Indonesia: Online Clothing Rental Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 57: Indonesia: Online Clothing Rental Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 58: Others: Online Clothing Rental Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 59: Others: Online Clothing Rental Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 60: Europe: Online Clothing Rental Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 61: Europe: Online Clothing Rental Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 62: Germany: Online Clothing Rental Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 63: Germany: Online Clothing Rental Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 64: France: Online Clothing Rental Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 65: France: Online Clothing Rental Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 66: United Kingdom: Online Clothing Rental Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 67: United Kingdom: Online Clothing Rental Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 68: Italy: Online Clothing Rental Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 69: Italy: Online Clothing Rental Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 70: Spain: Online Clothing Rental Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 71: Spain: Online Clothing Rental Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 72: Russia: Online Clothing Rental Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 73: Russia: Online Clothing Rental Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 74: Others: Online Clothing Rental Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 75: Others: Online Clothing Rental Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 76: Latin America: Online Clothing Rental Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 77: Latin America: Online Clothing Rental Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 78: Brazil: Online Clothing Rental Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 79: Brazil: Online Clothing Rental Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 80: Mexico: Online Clothing Rental Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 81: Mexico: Online Clothing Rental Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 82: Others: Online Clothing Rental Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 83: Others: Online Clothing Rental Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 84: Middle East and Africa: Online Clothing Rental Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 85: Middle East and Africa: Online Clothing Rental Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 86: Global: Online Clothing Rental Industry: SWOT Analysis
  • Figure 87: Global: Online Clothing Rental Industry: Value Chain Analysis
  • Figure 88: Global: Online Clothing Rental Industry: Porter's Five Forces Analysis

List of Tables

  • Table 1: Global: Online Clothing Rental Market: Key Industry Highlights, 2023 and 2032
  • Table 2: Global: Online Clothing Rental Market Forecast: Breakup by Clothing Styles (in Million US$), 2024-2032
  • Table 3: Global: Online Clothing Rental Market Forecast: Breakup by End User (in Million US$), 2024-2032
  • Table 4: Global: Online Clothing Rental Market Forecast: Breakup by Price Range (in Million US$), 2024-2032
  • Table 5: Global: Online Clothing Rental Market Forecast: Breakup by End Use Sector (in Million US$), 2024-2032
  • Table 6: Global: Online Clothing Rental Market Forecast: Breakup by Business Model (in Million US$), 2024-2032
  • Table 7: Global: Online Clothing Rental Market Forecast: Breakup by Region (in Million US$), 2024-2032
  • Table 8: Global: Online Clothing Rental Market: Competitive Structure
  • Table 9: Global: Online Clothing Rental Market: Key Players
目次
Product Code: SR112024A1935

The global online clothing rental market size reached US$ 2.2 Billion in 2023. Looking forward, IMARC Group expects the market to reach US$ 4.7 Billion by 2032, exhibiting a growth rate (CAGR) of 8.3% during 2024-2032. The increasing sustainability concerns, changing consumer behaviors, cost-effectiveness, rapid e-commerce advancements, the augmenting demand for special occasion attire, and the growing desire for fashion experimentation are some of the major factors propelling the market.

Online clothing rental is a modern and convenient approach to fashion consumption that allows individuals to rent clothing items for a specific period rather than purchasing them outright. This innovative concept enables customers to enjoy the latest trends and high-quality garments without the commitment of ownership. With online clothing rental services, customers can browse through a diverse collection of clothing items, including formal wear, casual attire, designer outfits, and accessories. They select the items they desire, choose the rental duration, and have the garments delivered directly to their doorstep. This not only offers a sustainable alternative to traditional retail, reducing the demand for fast fashion, but also provides access to a wide range of styles that may be unaffordable or impractical to buy outright.

Increasing environmental consciousness among consumers has driven a significant shift towards sustainable fashion practices. Online clothing rental aligns with this trend by promoting the reuse and recycling of garments, reducing the environmental impact associated with fast fashion and excessive consumption. Additionally, the allure of wearing designer clothing and trendy outfits without the hefty price tag is a compelling proposition for many. Online clothing rental allows individuals to access premium fashion items at a fraction of their retail cost, making high-end fashion more attainable. Other than this, the rise of the sharing economy has altered the way consumers perceive ownership. Many now prioritize experiences over ownership, leading to a preference for renting over buying. Online clothing rental satisfies this desire for variety and novelty without cluttering closets. Besides this, the widespread accessibility of the internet and the proliferation of e-commerce platforms have made it convenient for customers to browse, select, and order rental clothing online. User-friendly interfaces, virtual try-on options, and hassle-free return processes have boosted customer confidence in online rental services. In line with this, the demand for formal attire for special occasions such as weddings, parties, and corporate events drives a substantial portion of the online clothing rental market. Renting allows individuals to wear exquisite outfits without committing to one-time use. Moreover, with fashion trends evolving rapidly, consumers are keen on experimenting with new styles. Online clothing rental provides an avenue to explore diverse fashion choices without making long-term commitments.

Online Clothing Rental Market Trends/Drivers:

Growing Sustainability Awareness

Consumers are increasingly conscious of the detrimental effects of fast fashion, which generates excessive waste and depletes resources. Online clothing rental addresses this concern by extending the lifespan of garments through multiple rentals, reducing the need for constant production. This eco-friendly approach resonates with environmentally conscious consumers who seek more sustainable alternatives to conventional shopping. By opting for rental services, individuals actively contribute to the reduction of clothing waste and contribute to a circular fashion economy that aligns with their ethical values.

Cost-Effective Fashion

With designer brands often carrying premium price tags, renting offers a practical solution. Consumers can experience the thrill of wearing luxurious garments for special occasions or daily wear, without the financial commitment associated with purchasing. This driver particularly resonates with millennials and Generation Z, who value experiences and flexibility over ownership. Online rental platforms provide an avenue for these demographics to enjoy fashion-forward choices without compromising on quality or breaking the bank.

Changing Consumer Behavior

Online clothing rental caters to this shift by providing an opportunity to enjoy a diverse array of clothing items for various occasions, without cluttering wardrobes. The desire for novelty and variety, coupled with the convenience of accessing a curated collection of clothing online, makes renting an attractive choice. This driver taps into the modern consumer's inclination towards reducing clutter, embracing minimalism, and seeking fresh experiences, all of which align seamlessly with the principles of online clothing rental.

Online Clothing Rental Industry Segmentation:

IMARC Group provides an analysis of the key trends in each segment of the global online clothing rental market report, along with forecasts at the global, regional and country levels from 2024-2032. Our report has categorized the market based on clothing styles, end user, price range, end use sector and business model.

Breakup by Clothing Styles:

Western Wear

Ethnic Wear

Others

Ethnic wear dominates the market

The report has provided a detailed breakup and analysis of the market based on the clothing style. This includes western wear, ethnic wear, and others. According to the report, ethnic wear represented the largest segment.

Ethnic wear encompasses a wide range of traditional attire that resonates deeply with people's heritage, customs, and identity. This segment is not only favored during festivals and special occasions but also in day-to-day wear, making it an integral part of people's wardrobes. Moreover, the global popularity of ethnic wear can be attributed to its adaptability across various cultures and its timeless appeal. As people become more globally interconnected, there is a growing interest in exploring and celebrating diverse clothing styles. Online clothing rental platforms have facilitated access to a rich array of ethnic wear, enabling individuals to experience the richness of different cultures without having to invest in numerous traditional outfits. The emotional connection to one's roots, coupled with the convenience of renting, positions ethnic wear as a sought-after category in the market. This resonance between tradition and modernity, coupled with the ease of accessibility, makes ethnic wear the largest and thriving segment in the landscape of clothing styles.

Breakup by End User:

Women

Men

Kids

Women hold the largest share in the market

A detailed breakup and analysis of the market based on the end user has also been provided in the report. This includes women, men and kids. According to the report, women accounted for the largest market share.

Women have historically been more closely associated with fashion and have a broader range of clothing options compared to men. This diversity in fashion choices naturally drives demand for different styles, outfits, and trends. Additionally, the empowerment and equality movements that have gained momentum in recent years have led to increased focus on self-expression and individuality. Clothing is a significant avenue for women to convey their identity, beliefs, and aspirations. Online clothing rental platforms provide an opportunity for women to experiment with various styles and express themselves without committing to permanent purchases. Furthermore, the rise of social media has amplified the visibility of fashion choices, driving the desire for variety and newness among women. This is particularly pronounced in the online environment, where sharing and showcasing outfits is commonplace. The convenience of online rental services also caters to busy lifestyles, making it easier for women to access a wide array of clothing for different occasions.

Breakup by Price Range:

Low

Mid

Premium

Low price range dominate the market

The report has provided a detailed breakup and analysis of the market based on the price range. This includes low, mid, and premium. According to the report, low price range represented the largest segment.

Affordability is a universal consideration, with a significant portion of consumers seeking budget-friendly options that align with their financial constraints. Online clothing rental services catering to the low-price range segment tap into this demand, providing access to trendy and stylish clothing without the burden of high costs. Additionally, the democratization of fashion and the proliferation of online platforms have made fashion more accessible to a broader audience. The low-price range segment ensures inclusivity, allowing individuals from various economic backgrounds to engage in fashion exploration and experimentation. This inclusivity resonates with the ethos of online clothing rental, where diversity and variety are key selling points. Moreover, the rise of conscious consumerism has prompted a shift towards value-based shopping. Customers are increasingly inclined to seek cost-effective options that do not compromise on quality. The low-price range segment addresses this demand by offering a curated selection of clothing that meets both style and budget considerations.

Breakup by End Use Sector:

Business to Consumer (B2C)

Business to Business (B2B)

Business to consumer (B2C) holds the largest share in the market

A detailed breakup and analysis of the market based on the end use has also been provided in the report. This includes business to consumer (B2C) and business to business (B2B). According to the report, business to consumer (B2C) accounted for the largest market share.

The rise of e-commerce and digital platforms has reshaped how consumers access goods and services, with B2C models facilitating direct interactions between businesses and individual customers. Online clothing rental services align seamlessly with this model, providing a user-friendly interface for consumers to explore, select, and receive rental garments. Additionally, the evolution of work culture, including remote work and virtual events, has sparked a demand for flexible and stylish professional attire. B2C online clothing rental caters to this need, allowing individuals to access a variety of business-appropriate outfits without the commitment of ownership. This is particularly relevant for those who seek to maintain a professional image without the need to invest in an extensive work wardrobe. Moreover, the B2C segment aligns with the consumer shift towards experiences over ownership. Renting clothing items provides consumers with the experience of wearing diverse styles, attending events, and expressing themselves without accumulating excessive items in their closets. The convenience of online platforms, coupled with the ability to browse and rent clothing from the comfort of one's home, reinforces the appeal of the B2C model in the online clothing rental market.

Breakup by Business Model:

Peer-to-Peer Model

Standalone Model

Hybrid Model

Standalone model range dominate the market

The report has provided a detailed breakup and analysis of the market based on the business model. This includes peer-to-peer model, standalone model, and hybrid model. According to the report, standalone model represented the largest segment.

Standalone model allows for a clear and uncomplicated user journey. Customers can easily access a dedicated platform, browse a curated selection of clothing, and rent items according to their preferences. This straightforward process aligns with the modern consumer's preference for seamless and intuitive online experiences. Additionally, the standalone model fosters brand loyalty and recognition. By exclusively offering rental services, these platforms can focus their resources on curating quality collections, refining user interfaces, and building a distinct brand identity. This specialization often translates into higher customer trust and satisfaction. Furthermore, the standalone model grants greater flexibility in tailoring services to match customer demands. Platforms can swiftly respond to changing trends and customer preferences, enhancing their agility in the dynamic fashion landscape.

Breakup by Region:

North America

United States

Canada

Asia Pacific

China

Japan

India

South Korea

Australia

Indonesia

Others

Europe

Germany

France

United Kingdom

Italy

Spain

Russia

Others

Latin America

Brazil

Mexico

Others

Middle East and Africa

North America exhibits a clear dominance in the rental market

The report has also provided a comprehensive analysis of all the major regional markets, which include North America (the United States and Canada); Europe (Germany, France, the United Kingdom, Italy, Spain, Russia, and others); Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, and others); Latin America (Brazil, Mexico, and others); and Middle East and Africa. According to the report, North America was the largest market.

North America possesses a tech-savvy population with high internet penetration rates, creating an ideal environment for the proliferation of online platforms. This technological readiness has facilitated the growth of online clothing rental services, enabling easy access to a wide range of clothing options. Furthermore, North American consumers exhibit a strong inclination toward sustainable and eco-conscious practices. Online clothing rental aligns well with this ethos, offering a sustainable alternative to traditional fast fashion consumption. As environmental concerns continue to shape consumer behaviors, the appeal of renting clothing over owning resonates significantly. Additionally, North America's diverse culture and frequent events fuel the demand for a variety of clothing styles. From everyday wear to special occasions, the convenience of renting outfits for specific events addresses the need for versatility and novelty.

Competitive Landscape:

Numerous leading players have invested heavily in building user-friendly and intuitive online platforms. These platforms offer seamless browsing, selection, and checkout processes, enhancing the overall customer experience and encouraging repeat usage. Additionally, partnerships with fashion brands and designers have enabled these players to expand their inventory and offer a diverse range of clothing options to customers. Collaborations with renowned designers create exclusivity and entice customers with high-end choices they might not have access to otherwise. Moreover, an emphasis on sustainability is evident through efforts to minimize waste and carbon footprints. Key players often prioritize circular fashion practices by ensuring garments are well-maintained, repaired, and cleaned to extend their lifespans. In line with this, personalized recommendations and virtual try-on technology have been integrated into platforms, enhancing customer engagement and addressing the challenge of ensuring the right fit and style for customers' preferences. Furthermore, data analytics and AI-driven insights have been employed to predict fashion trends, optimize inventory management, and tailor offerings to meet consumer demands.

The report has provided a comprehensive analysis of the competitive landscape in the market. Detailed profiles of all major companies have also been provided. Some of the key players in the market include:

Clothing Rental

Dress & Go

Rent it Bae

Glam Corner Pty Ltd.

Gwynnie Bee

Le Tote

Rent The Runway Inc.

StyleLend

Recent Developments:

Rent the Runaway Inc. collaborated with Saks Off 5th to provide customers with previously owned designer products on its platform, which currently includes a dedicated "pre-owned" category.

Key Questions Answered in This Report

  • 1. What was the size of the global online clothing rental market in 2023?
  • 2. What is the expected growth rate of the global online clothing rental market during 2024-2032?
  • 3. What has been the impact of COVID-19 on the global online clothing rental market?
  • 4. What are the key factors driving the global online clothing rental market?
  • 5. What is the breakup of the global online clothing rental market based on the clothing styles?
  • 6. What is the breakup of the global online clothing rental market based on the end user?
  • 7. What is the breakup of the global online clothing rental market based on the price range?
  • 8. What is the breakup of the global online clothing rental market based on the end use sector?
  • 9. What is the breakup of the global online clothing rental market based on the business model?
  • 10. What are the key regions in the global online clothing rental market?
  • 11. Who are the key players/companies in the global online clothing rental market?

Table of Contents

1 Preface

2 Scope and Methodology

  • 2.1 Objectives of the Study
  • 2.2 Stakeholders
  • 2.3 Data Sources
    • 2.3.1 Primary Sources
    • 2.3.2 Secondary Sources
  • 2.4 Market Estimation
    • 2.4.1 Bottom-Up Approach
    • 2.4.2 Top-Down Approach
  • 2.5 Forecasting Methodology

3 Executive Summary

4 Introduction

  • 4.1 Overview
  • 4.2 Key Industry Trends

5 Global Online Clothing Rental Market

  • 5.1 Market Overview
  • 5.2 Market Performance
  • 5.3 Impact of COVID-19
  • 5.4 Market Forecast

6 Market Breakup by Clothing Styles

  • 6.1 Western Wear
    • 6.1.1 Market Trends
    • 6.1.2 Market Forecast
  • 6.2 Ethnic Wear
    • 6.2.1 Market Trends
    • 6.2.2 Market Forecast
  • 6.3 Others
    • 6.3.1 Market Trends
    • 6.3.2 Market Forecast

7 Market Breakup by End User

  • 7.1 Women
    • 7.1.1 Market Trends
    • 7.1.2 Market Forecast
  • 7.2 Men
    • 7.2.1 Market Trends
    • 7.2.2 Market Forecast
  • 7.3 Kids
    • 7.3.1 Market Trends
    • 7.3.2 Market Forecast

8 Market Breakup by Price Range

  • 8.1 Low
    • 8.1.1 Market Trends
    • 8.1.2 Market Forecast
  • 8.2 Mid
    • 8.2.1 Market Trends
    • 8.2.2 Market Forecast
  • 8.3 Premium
    • 8.3.1 Market Trends
    • 8.3.2 Market Forecast

9 Market Breakup by End Use Sector

  • 9.1 Business to Consumer (B2C)
    • 9.1.1 Market Trends
    • 9.1.2 Market Forecast
  • 9.2 Business to Business (B2B)
    • 9.2.1 Market Trends
    • 9.2.2 Market Forecast

10 Market Breakup by Business Model

  • 10.1 Peer-to-Peer Model
    • 10.1.1 Market Trends
    • 10.1.2 Market Forecast
  • 10.2 Standalone Model
    • 10.2.1 Market Trends
    • 10.2.2 Market Forecast
  • 10.3 Hybrid Model
    • 10.3.1 Market Trends
    • 10.3.2 Market Forecast

11 Market Breakup by Region

  • 11.1 North America
    • 11.1.1 United States
      • 11.1.1.1 Market Trends
      • 11.1.1.2 Market Forecast
    • 11.1.2 Canada
      • 11.1.2.1 Market Trends
      • 11.1.2.2 Market Forecast
  • 11.2 Asia Pacific
    • 11.2.1 China
      • 11.2.1.1 Market Trends
      • 11.2.1.2 Market Forecast
    • 11.2.2 Japan
      • 11.2.2.1 Market Trends
      • 11.2.2.2 Market Forecast
    • 11.2.3 India
      • 11.2.3.1 Market Trends
      • 11.2.3.2 Market Forecast
    • 11.2.4 South Korea
      • 11.2.4.1 Market Trends
      • 11.2.4.2 Market Forecast
    • 11.2.5 Australia
      • 11.2.5.1 Market Trends
      • 11.2.5.2 Market Forecast
    • 11.2.6 Indonesia
      • 11.2.6.1 Market Trends
      • 11.2.6.2 Market Forecast
    • 11.2.7 Others
      • 11.2.7.1 Market Trends
      • 11.2.7.2 Market Forecast
  • 11.3 Europe
    • 11.3.1 Germany
      • 11.3.1.1 Market Trends
      • 11.3.1.2 Market Forecast
    • 11.3.2 France
      • 11.3.2.1 Market Trends
      • 11.3.2.2 Market Forecast
    • 11.3.3 United Kingdom
      • 11.3.3.1 Market Trends
      • 11.3.3.2 Market Forecast
    • 11.3.4 Italy
      • 11.3.4.1 Market Trends
      • 11.3.4.2 Market Forecast
    • 11.3.5 Spain
      • 11.3.5.1 Market Trends
      • 11.3.5.2 Market Forecast
    • 11.3.6 Russia
      • 11.3.6.1 Market Trends
      • 11.3.6.2 Market Forecast
    • 11.3.7 Others
      • 11.3.7.1 Market Trends
      • 11.3.7.2 Market Forecast
  • 11.4 Latin America
    • 11.4.1 Brazil
      • 11.4.1.1 Market Trends
      • 11.4.1.2 Market Forecast
    • 11.4.2 Mexico
      • 11.4.2.1 Market Trends
      • 11.4.2.2 Market Forecast
    • 11.4.3 Others
      • 11.4.3.1 Market Trends
      • 11.4.3.2 Market Forecast
  • 11.5 Middle East and Africa
    • 11.5.1 Market Trends
    • 11.5.2 Market Breakup by Country
    • 11.5.3 Market Forecast

12 SWOT Analysis

  • 12.1 Overview
  • 12.2 Strengths
  • 12.3 Weaknesses
  • 12.4 Opportunities
  • 12.5 Threats

13 Value Chain Analysis

14 Porters Five Forces Analysis

  • 14.1 Overview
  • 14.2 Bargaining Power of Buyers
  • 14.3 Bargaining Power of Suppliers
  • 14.4 Degree of Competition
  • 14.5 Threat of New Entrants
  • 14.6 Threat of Substitutes

15 Price Indicators

16 Competitive Landscape

  • 16.1 Market Structure
  • 16.2 Key Players
  • 16.3 Profiles of Key Players
    • 16.3.1 Clothing Rental
    • 16.3.2 Dress & Go
    • 16.3.3 Rent it Bae
    • 16.3.4 Glam Corner Pty Ltd
    • 16.3.5 Gwynnie Bee
    • 16.3.6 Le Tote
    • 16.3.7 Rent the Runway Inc.
    • 16.3.8 StyleLend