Product Code: GVR-4-68040-666-7
Social Business Intelligence Market Summary
The global social business intelligence market size was estimated at USD 29,327.2 million in 2024 and is projected to reach USD 81,051.5 million by 2033, growing at a CAGR of 12.1% from 2025 to 2033. Companies are increasingly embedding AI and machine learning into social business intelligence (SBI) platforms to automate sentiment analysis, detect patterns in consumer behavior, and provide predictive insights.
The global social business intelligence industry is utilizing these technologies to enable faster decision-making and a deeper understanding of brand perception across industries. Organizations are moving toward platforms that unify multiple data sources into a single interface. This includes integrating social media data, internal operations, and enterprise systems. The goal is to reduce reliance on multiple tools and fragmented workflows. Businesses want seamless access to insights without switching between applications. These unified platforms often combine business intelligence with automation and AI capabilities. They enable users to generate reports, analyze trends, and take action within the same environment. For instance, in June 2025, Amazon Web Services, Inc. announced the launch of Q Business Suite (QBS), a unified platform that merges QuickSight, Q Business, and Q Apps to offer AI-driven business intelligence, workflow automation, and seamless integration with tools such as Salesforce and Outlook.
This move strengthens Amazon's position in the business application space by addressing fragmented workflows and enabling real-time, agentic decision-making.
Businesses are moving beyond individual targeting to focus on understanding group dynamics within digital communities. Social platforms now serve as hubs of collective opinion, where shared interests shape purchasing behavior. This shift is driving demand for tools that can capture the tone and sentiment of entire conversations, not just isolated comments. Social business intelligence solutions are adapting to analyze community-level trends in real time. Companies want insights that show cultural context and group identity rather than generalized demographics. This trend supports more relevant, trust-based engagement and smarter decision-making. For instance, in June 2025, Reddit Inc., a U.S.-based social media and online discussion platform, launched two AI-powered tools, Reddit Insihts and Conversation Summary Add-ons, under its Community Intelligence brand to help advertisers tap into real-time user sentiment and authentic community feedback. These tools aim to enhance campaign relevance and credibility by turning Reddit's vast content into actionable social business intelligence.
Companies are focusing more on user-generated content as a valuable source of insight. This content shows real customer experiences and unfiltered opinions across social platforms. It helps businesses understand how their offerings are perceived in everyday conversations. Insights drawn from user-generated content are often more candid and context-rich than those from structured feedback. Organizations are incorporating this data into marketing, customer service, and product planning. Social business intelligence tools are being developed to monitor and analyze these conversations at scale. Patterns in language, tone, and sentiment offer early indicators of shifting consumer preferences. Businesses can respond faster to emerging concerns or opportunities based on real-world input. This approach enhances relatability and builds trust with audiences. It also improves the accuracy and relevance of strategic decisions across departments.
Global Social Business Intelligence Market Report Segmentation
This report forecasts revenue growth at the global, regional, and country levels. It provides an analysis of the latest industry trends and opportunities in each of the sub-segments from 2021 to 2033. For this study, Grand View Research has segmented the global social business intelligence market report based on the component, business function, end use, and region:
- Component Outlook (Revenue, USD Million, 2021 - 2033)
- Solution
- Services
- Business Function Outlook (Revenue, USD Million, 2021 - 2033)
- Sales and Marketing
- Customer Service/Support
- Operations
- Finance
- Human Resources (HR)
- Product Development/Innovation (R&D)
- End Use Outlook (Revenue, USD Million, 2021 - 2033)
- BFSI
- Retail and E-commerce
- Healthcare
- IT and Telecommunications
- Media and Entertainment
- Government and Public Sector
- Regional Outlook (Revenue, USD Million, 2021 - 2033)
- North America
- Europe
- Asia Pacific
- China
- Japan
- India
- Australia
- South Korea
- Latin America
- Middle East & Africa (MEA)
Table of Contents
Chapter 1. Methodology and Scope
- 1.1. Market Segmentation & Scope
- 1.2. Market Definition
- 1.3. Information Procurement
- 1.3.1. Purchased Database
- 1.3.2. GVR's Internal Database
- 1.3.3. Secondary Sources & Third-Party Perspectives
- 1.3.4. Primary Research
- 1.4. Information Analysis
- 1.4.1. Data Analysis Models
- 1.5. Market Formulation & Data Visualization
- 1.6. Data Validation & Publishing
Chapter 2. Executive Summary
- 2.1. Market Insights
- 2.2. Segmental Outlook
- 2.3. Competitive Outlook
Chapter 3. Social Business Intelligence Market Variables, Trends & Scope
- 3.1. Global Social Business Intelligence Market Outlook
- 3.2. Industry Value Chain Analysis
- 3.3. Market Dynamics
- 3.3.1. Market Driver Analysis
- 3.3.2. Market Restraint Analysis
- 3.3.3. Industry Challenges
- 3.4. Porter's Five Forces Analysis
- 3.4.1. Supplier Power
- 3.4.2. Buyer Power
- 3.4.3. Substitution Threat
- 3.4.4. Threat from New Entrant
- 3.4.5. Competitive Rivalry
- 3.5. PESTEL Analysis
- 3.5.1. Political Landscape
- 3.5.2. Economic Landscape
- 3.5.3. Social Landscape
- 3.5.4. Technological Landscape
- 3.5.5. Environmental Landscape
- 3.5.6. Legal Landscape
Chapter 4. Social Business Intelligence Market: Component Estimates & Forecasts
- 4.1. Social Business Intelligence Market: Component Movement Analysis, 2024 & 2033
- 4.1.1. Solution
- 4.1.1.1. Solution Market estimates and forecast, 2021 - 2033 (USD Million)
- 4.1.2. Services
- 4.1.2.1. Services Market estimates and forecast, 2021 - 2033 (USD Million)
Chapter 5. Social Business Intelligence Market: Business Function Estimates & Forecasts
- 5.1. Social Business Intelligence Market: Business Function Movement Analysis, 2024 & 2033
- 5.1.1. Sales and Marketing
- 5.1.1.1. Sales and Marketing Market estimates and forecast, 2021 - 2033 (USD Million)
- 5.1.2. Customer Service/Support
- 5.1.2.1. Customer Service/Support Market estimates and forecast, 2021 - 2033 (USD Million)
- 5.1.3. Operations
- 5.1.3.1. Operations Market estimates and forecast, 2021 - 2033 (USD Million)
- 5.1.4. Finance
- 5.1.4.1. Finance Market estimates and forecast, 2021 - 2033 (USD Million)
- 5.1.5. Human Resources (HR)
- 5.1.5.1. Human Resources (HR)/Support Market estimates and forecast, 2021 - 2033 (USD Million)
- 5.1.6. Product Development/Innovation (R&D)
- 5.1.6.1. Product Development/Innovation (R&D) Market estimates and forecast, 2021 - 2033 (USD Million)
Chapter 6. Social Business Intelligence Market: End Use Outlook Estimates & Forecasts
- 6.1. Social Business Intelligence Market: End Use Movement Analysis, 2024 & 2033
- 6.1.1. BFSI
- 6.1.1.1. BFSI Market estimates and forecast, 2021 - 2033 (USD Million)
- 6.1.2. Retail and E-commerce
- 6.1.2.1. Retail and E-commerce Market estimates and forecast, 2021 - 2033 (USD Million)
- 6.1.3. Healthcare
- 6.1.3.1. Healthcare Market estimates and forecast, 2021 - 2033 (USD Million)
- 6.1.4. IT and Telecommunications
- 6.1.4.1. IT and Telecommunications Market estimates and forecast, 2021 - 2033 (USD Million)
- 6.1.5. Media and Entertainment
- 6.1.5.1. Media and Entertainment Market estimates and forecast, 2021 - 2033 (USD Million)
- 6.1.6. Government and Public Sector
- 6.1.6.1. Government and Public Sector Market estimates and forecast, 2021 - 2033 (USD Million)
Chapter 7. Social Business Intelligence Market: Regional Estimates & Trend Analysis
- 7.1. Social Business Intelligence Market Share, By Region, 2024 & 2033 USD Million
- 7.2. North America
- 7.2.1. North America Social Business Intelligence Market Estimates and Forecasts, 2021 - 2033 (USD Million)
- 7.2.2. North America Social Business Intelligence Market Estimates and Forecasts, by Country, 2021 - 2033 (USD Million)
- 7.2.3. North America Social Business Intelligence Market Estimates and Forecasts, by Component, 2021 - 2033 (USD Million)
- 7.2.4. North America Social Business Intelligence Market Estimates and Forecasts, by Business Function, 2021 - 2033 (USD Million)
- 7.2.5. North America Social Business Intelligence Market Estimates and Forecasts, by End Use, 2021 - 2033 (USD Million)
- 7.2.6. U.S.
- 7.2.6.1. U.S. Social Business Intelligence Market Estimates and Forecasts, 2021 - 2033 (USD Million)
- 7.2.6.2. U.S. Social Business Intelligence Market Estimates and Forecasts, by Component, 2021 - 2033 (USD Million)
- 7.2.6.3. U.S. Social Business Intelligence Market Estimates and Forecasts, by Business Function, 2021 - 2033 (USD Million)
- 7.2.6.4. U.S. Social Business Intelligence Market Estimates and Forecasts, by End Use, 2021 - 2033 (USD Million)
- 7.2.7. Canada
- 7.2.7.1. Canada Social Business Intelligence Market Estimates and Forecasts, 2021 - 2033 (USD Million)
- 7.2.7.2. Canada Social Business Intelligence Market Estimates and Forecasts, by Component, 2021 - 2033 (USD Million)
- 7.2.7.3. Canada Social Business Intelligence Market Estimates and Forecasts, by Business Function, 2021 - 2033 (USD Million)
- 7.2.7.4. Canada Social Business Intelligence Market Estimates and Forecasts, by End Use, 2021 - 2033 (USD Million)
- 7.2.8. Mexico
- 7.2.8.1. Mexico Social Business Intelligence Market Estimates and Forecasts, 2021 - 2033 (USD Million)
- 7.2.8.2. Mexico Social Business Intelligence Market Estimates and Forecasts, by Component, 2021 - 2033 (USD Million)
- 7.2.8.3. Mexico Social Business Intelligence Market Estimates and Forecasts, by Business Function, 2021 - 2033 (USD Million)
- 7.2.8.4. Mexico Social Business Intelligence Market Estimates and Forecasts, by End Use, 2021 - 2033 (USD Million)
- 7.3. Europe
- 7.3.1. Europe Social Business Intelligence Market Estimates and Forecasts, 2021 - 2033 (USD Million)
- 7.3.2. Europe Social Business Intelligence Market Estimates and Forecasts, by Country, 2021 - 2033 (USD Million)
- 7.3.3. Europe Social Business Intelligence Market Estimates and Forecasts, by Component, 2021 - 2033 (USD Million)
- 7.3.4. Europe Social Business Intelligence Market Estimates and Forecasts, by Business Function, 2021 - 2033 (USD Million)
- 7.3.5. Europe Social Business Intelligence Market Estimates and Forecasts, by End Use, 2021 - 2033 (USD Million)
- 7.3.6. UK
- 7.3.6.1. UK Social Business Intelligence Market Estimates and Forecasts, 2021 - 2033 (USD Million)
- 7.3.6.2. UK Social Business Intelligence Market Estimates and Forecasts, by Component, 2021 - 2033 (USD Million)
- 7.3.6.3. UK Social Business Intelligence Market Estimates and Forecasts, by Business Function, 2021 - 2033 (USD Million)
- 7.3.6.4. UK Social Business Intelligence Market Estimates and Forecasts, by End Use, 2021 - 2033 (USD Million)
- 7.3.7. Germany
- 7.3.7.1. Germany Social Business Intelligence Market Estimates and Forecasts, 2021 - 2033 (USD Million)
- 7.3.7.2. Germany Social Business Intelligence Market Estimates and Forecasts, by Component, 2021 - 2033 (USD Million)
- 7.3.7.3. Germany Social Business Intelligence Market Estimates and Forecasts, by Business Function, 2021 - 2033 (USD Million)
- 7.3.7.4. Germany Social Business Intelligence Market Estimates and Forecasts, by End Use, 2021 - 2033 (USD Million)
- 7.3.8. France
- 7.3.8.1. France Social Business Intelligence Market Estimates and Forecasts, 2021 - 2033 (USD Million)
- 7.3.8.2. France Social Business Intelligence Market Estimates and Forecasts, by Component, 2021 - 2033 (USD Million)
- 7.3.8.3. France Social Business Intelligence Market Estimates and Forecasts, by Business Function, 2021 - 2033 (USD Million)
- 7.3.8.4. France Social Business Intelligence Market Estimates and Forecasts, by End Use, 2021 - 2033 (USD Million)
- 7.4. Asia Pacific
- 7.4.1. Asia Pacific Social Business Intelligence Market Estimates and Forecasts, 2021 - 2033 (USD Million)
- 7.4.2. Asia Pacific Social Business Intelligence Market Estimates and Forecasts, by Country, 2021 - 2033 (USD Million)
- 7.4.3. Asia Pacific Social Business Intelligence Market Estimates and Forecasts, by Component, 2021 - 2033 (USD Million)
- 7.4.4. Asia Pacific Social Business Intelligence Market Estimates and Forecasts, by Business Function, 2021 - 2033 (USD Million)
- 7.4.5. Asia Pacific Social Business Intelligence Market Estimates and Forecasts, by End Use, 2021 - 2033 (USD Million)
- 7.4.6. China
- 7.4.6.1. China Social Business Intelligence Market Estimates and Forecasts, 2021 - 2033 (USD Million)
- 7.4.6.2. China Social Business Intelligence Market Estimates and Forecasts, by Component, 2021 - 2033 (USD Million)
- 7.4.6.3. China Social Business Intelligence Market Estimates and Forecasts, by Business Function, 2021 - 2033 (USD Million)
- 7.4.6.4. China Social Business Intelligence Market Estimates and Forecasts, by End Use, 2021 - 2033 (USD Million)
- 7.4.7. Japan
- 7.4.7.1. Japan Social Business Intelligence Market Estimates and Forecasts, 2021 - 2033 (USD Million)
- 7.4.7.2. Japan Social Business Intelligence Market Estimates and Forecasts, by Component, 2021 - 2033 (USD Million)
- 7.4.7.3. Japan Social Business Intelligence Market Estimates and Forecasts, by Business Function, 2021 - 2033 (USD Million)
- 7.4.7.4. Japan Social Business Intelligence Market Estimates and Forecasts, by End Use, 2021 - 2033 (USD Million)
- 7.4.8. India
- 7.4.8.1. India Social Business Intelligence Market Estimates and Forecasts, 2021 - 2033 (USD Million)
- 7.4.8.2. India Social Business Intelligence Market Estimates and Forecasts, by Component, 2021 - 2033 (USD Million)
- 7.4.8.3. India Social Business Intelligence Market Estimates and Forecasts, by Business Function, 2021 - 2033 (USD Million)
- 7.4.8.4. India Social Business Intelligence Market Estimates and Forecasts, by End Use, 2021 - 2033 (USD Million)
- 7.4.9. Australia
- 7.4.9.1. Australia Social Business Intelligence Market Estimates and Forecasts, 2021 - 2033 (USD Million)
- 7.4.9.2. Australia Social Business Intelligence Market Estimates and Forecasts, by Component, 2021 - 2033 (USD Million)
- 7.4.9.3. Australia Social Business Intelligence Market Estimates and Forecasts, by Business Function, 2021 - 2033 (USD Million)
- 7.4.9.4. Australia Social Business Intelligence Market Estimates and Forecasts, by End Use, 2021 - 2033 (USD Million)
- 7.4.10. South Korea
- 7.4.10.1. South Korea Social Business Intelligence Market Estimates and Forecasts, 2021 - 2033 (USD Million)
- 7.4.10.2. South Korea Social Business Intelligence Market Estimates and Forecasts, by Component, 2021 - 2033 (USD Million)
- 7.4.10.3. South Korea Social Business Intelligence Market Estimates and Forecasts, by Business Function, 2021 - 2033 (USD Million)
- 7.4.10.4. South Korea Social Business Intelligence Market Estimates and Forecasts, by End Use, 2021 - 2033 (USD Million)
- 7.5. Latin America
- 7.5.1. Latin America Social Business Intelligence Market Estimates and Forecasts, 2021 - 2033 (USD Million)
- 7.5.2. Latin America Social Business Intelligence Market Estimates and Forecasts, by Country, 2021 - 2033 (USD Million)
- 7.5.3. Latin America Social Business Intelligence Market Estimates and Forecasts, by Component, 2021 - 2033 (USD Million)
- 7.5.4. Latin America Social Business Intelligence Market Estimates and Forecasts, by Business Function, 2021 - 2033 (USD Million)
- 7.5.5. Latin America Social Business Intelligence Market Estimates and Forecasts, by End Use, 2021 - 2033 (USD Million)
- 7.5.6. Brazil
- 7.5.6.1. Brazil Social Business Intelligence Market Estimates and Forecasts, 2021 - 2033 (USD Million)
- 7.5.6.2. Brazil Social Business Intelligence Market Estimates and Forecasts, by Component, 2021 - 2033 (USD Million)
- 7.5.6.3. Brazil Social Business Intelligence Market Estimates and Forecasts, by Business Function, 2021 - 2033 (USD Million)
- 7.5.6.4. Brazil Social Business Intelligence Market Estimates and Forecasts, by End Use, 2021 - 2033 (USD Million)
- 7.6. Middle East and Africa
- 7.6.1. Middle East and Africa Social Business Intelligence Market Estimates and Forecasts, 2021 - 2033 (USD Million)
- 7.6.2. Middle East and Africa Social Business Intelligence Market Estimates and Forecasts, by Country, 2021 - 2033 (USD Million)
- 7.6.3. Middle East and Africa Social Business Intelligence Market Estimates and Forecasts, by Component, 2021 - 2033 (USD Million)
- 7.6.4. Middle East and Africa Social Business Intelligence Market Estimates and Forecasts, by Business Function, 2021 - 2033 (USD Million)
- 7.6.5. Middle East and Africa Social Business Intelligence Market Estimates and Forecasts, by End Use, 2021 - 2033 (USD Million)
- 7.6.6. KSA
- 7.6.6.1. KSA Social Business Intelligence Market Estimates and Forecasts, 2021 - 2033 (USD Million)
- 7.6.6.2. KSA Social Business Intelligence Market Estimates and Forecasts, by Component, 2021 - 2033 (USD Million)
- 7.6.6.3. KSA Social Business Intelligence Market Estimates and Forecasts, by Business Function, 2021 - 2033 (USD Million)
- 7.6.6.4. KSA Social Business Intelligence Market Estimates and Forecasts, by End Use, 2021 - 2033 (USD Million)
- 7.6.7. UAE
- 7.6.7.1. UAE Social Business Intelligence Market Estimates and Forecasts, 2021 - 2033 (USD Million)
- 7.6.7.2. UAE Social Business Intelligence Market Estimates and Forecasts, by Component, 2021 - 2033 (USD Million)
- 7.6.7.3. UAE Social Business Intelligence Market Estimates and Forecasts, by Business Function, 2021 - 2033 (USD Million)
- 7.6.7.4. UAE Social Business Intelligence Market Estimates and Forecasts, by End Use, 2021 - 2033 (USD Million)
- 7.6.8. South Africa
- 7.6.8.1. South Africa Social Business Intelligence Market Estimates and Forecasts, 2021 - 2033 (USD Million)
- 7.6.8.2. South Africa Social Business Intelligence Market Estimates and Forecasts, by Component, 2021 - 2033 (USD Million)
- 7.6.8.3. South Africa Social Business Intelligence Market Estimates and Forecasts, by Business Function, 2021 - 2033 (USD Million)
- 7.6.8.4. South Africa Social Business Intelligence Market Estimates and Forecasts, by End Use, 2021 - 2033 (USD Million)
Chapter 8. Competitive Landscape
- 8.1. Recent Developments & Impact Analysis, By Key Market Participants
- 8.2. Vendor Landscape
- 8.2.1. Company categorization
- 8.2.2. List of Key Distributors and channel Partners
- 8.2.3. List of Potential Customers/Listing
- 8.3. Competitive Dynamics
- 8.3.1. Competitive Benchmarking
- 8.3.2. Strategy Mapping
- 8.3.3. Heat Map Analysis
- 8.4. Company Profiles/Listing
- 8.4.1. Adobe Inc.
- 8.4.1.1. Participant's overview
- 8.4.1.2. Financial performance
- 8.4.1.3. Product benchmarking
- 8.4.1.4. Strategic initiatives
- 8.4.2. Google LLC
- 8.4.2.1. Participant's overview
- 8.4.2.2. Financial performance
- 8.4.2.3. Product benchmarking
- 8.4.2.4. Strategic initiatives
- 8.4.3. HubSpot, Inc.
- 8.4.3.1. Participant's overview
- 8.4.3.2. Financial performance
- 8.4.3.3. Product benchmarking
- 8.4.3.4. Strategic initiatives
- 8.4.4. IBM Corporation
- 8.4.4.1. Participant's overview
- 8.4.4.2. Financial performance
- 8.4.4.3. Product benchmarking
- 8.4.4.4. Strategic initiatives
- 8.4.5. Meltwater
- 8.4.5.1. Participant's overview
- 8.4.5.2. Financial performance
- 8.4.5.3. Product benchmarking
- 8.4.5.4. Strategic initiatives
- 8.4.6. Microsoft
- 8.4.6.1. Participant's overview
- 8.4.6.2. Financial performance
- 8.4.6.3. Product benchmarking
- 8.4.6.4. Strategic initiatives
- 8.4.7. Oracle
- 8.4.7.1. Participant's overview
- 8.4.7.2. Financial performance
- 8.4.7.3. Product benchmarking
- 8.4.7.4. Strategic initiatives
- 8.4.8. SAP SE
- 8.4.8.1. Participant's overview
- 8.4.8.2. Financial performance
- 8.4.8.3. Product benchmarking
- 8.4.8.4. Strategic initiatives
- 8.4.9. Salesforce, Inc.
- 8.4.9.1. Participant's overview
- 8.4.9.2. Financial performance
- 8.4.9.3. Product benchmarking
- 8.4.9.4. Strategic initiatives
- 8.4.10. Sprinklr Inc.
- 8.4.10.1. Participant's overview
- 8.4.10.2. Financial performance
- 8.4.10.3. Product benchmarking
- 8.4.10.4. Strategic initiatives