Product Code: GVR-4-68040-629-5
Japan Dietary Supplements Market Trends:
The Japan dietary supplements market size was estimated at USD 13.32 billion in 2024 and is projected to grow at a CAGR of 11.3% from 2025 to 2030. The rising adoption of dietary supplements by the geriatric population, a strong emphasis on health and wellness in domestic lifestyle preferences, and high health awareness in Japan are primarily driving the growth of this market. The popularity of beauty products and anti-aging treatments in the country also contributes to the growing demand.
Significant awareness regarding health and wellness across Japan supports the growth of this market. Many consumers adopt healthy diets and fitness routines while focusing on adding supplements to daily consumption, increasing the demand for multivitamins, protein powders, prebiotics, and probiotics. The growing availability of information also plays a vital role in Japan's rising consumption of dietary supplements.
A large geriatric population in the country has a noteworthy influence on the demand for dietary supplements. In 2023, nearly 31.7% of Japan's population was aged 65 and above. This contributes to increasing demand for supplements designed for gut health improvements, anti-aging, and weight management. In addition, the growing prevalence of multiple chronic diseases such as Chronic Obstructive Pulmonary Disease (COPD), cancer, arthritis, chronic kidney disease, and others is expected to result in increasing demand for dietary supplements in the forecast period. According to the International Agency for Research on Cancer, in 2022, nearly 1,005,157 new cancer cases were recorded in Japan. Such aspects are expected to facilitate the growth of the dietary supplements market in Japan.
Changed lifestyles of individuals and families living in key cities of Japan, such as Tokyo, Yokohama, Osaka, Nagoya, and others, have led to the inclusion of dietary supplements to address gas in nutrition and a healthy diet. In addition, the convenience offered by products equipped with innovative packaging and easy-to-consume forms such as tablets and gummies also significantly influences demand from working professionals and young adults.
Japan Dietary Supplements Market Report Segmentation
This report forecasts revenue growth at the country level and provides an analysis of the latest industry trends in each of the sub-segments from 2018 to 2030. For this study, Grand View Research has segmented the Japan dietary supplements market report based on ingredients, form, type, application, end use, and distribution channel:
- Ingredients Outlook (Revenue, USD Million, 2018 - 2030)
- Vitamin
- Multivitamin
- Vitamin A
- Vitamin B
- Vitamin C
- Vitamin D
- Vitamin K
- Vitamin E
- Botanicals
- Minerals
- Calcium
- Potassium
- Magnesium
- Iron
- Zinc
- Others (Selenium, Chromium, Copper)
- Proteins & Amino Acids
- Fibers & Specialty Carbohydrates
- Omega Fatty Acids
- Probiotics
- Prebiotics & Postbiotics
- Others
- Form Outlook (Revenue, USD Million, 2018 - 2030)
- Tablets
- Capsules
- Soft Gels
- Powders
- Gummies
- Liquid
- Others
- Type Outlook (Revenue, USD Million, 2018 - 2030)
- OTC
- Prescribed
- Application Outlook (Revenue, USD Million, 2018 - 2030)
- Bone & Joint Health
- Gastrointestinal Health
- Immunity
- Cardiac Health
- Diabetes
- Anti-cancer
- Lungs Detox/Cleanse
- Skin/ Hair/ Nails
- Sexual Health
- Brain/Mental Health
- Insomnia
- Menopause
- Anti-aging
- Prenatal Health
- Others
- End Use Outlook (Revenue, USD Million, 2018 - 2030)
- Adults
- Millennials
- Male
- Female
- Pregnant Women
- Non-pregnant Women
- Gen X
- Male
- Female
- Pregnant Women
- Non-pregnant Women
- Gen Z
- Male
- Female
- Pregnant Women
- Non-pregnant Women
- Boomers
- Male
- Female
- Geriatric
- Children
- Infants
- Distribution Channel Outlook (Revenue, USD Million, 2018 - 2030)
- Offline
- Hypermarkets/Supermarkets
- Pharmacies
- Specialty Stores
- Practitioner
- Others (Direct to Consumer, MLM)
- Online
- Amazon
- Other Online Retail Stores
Table of Contents
Chapter 1. Methodology and Scope
- 1.1. Market Segmentation & Scope
- 1.2. Market Definition
- 1.3. Information Procurement
- 1.3.1. Purchased Database
- 1.3.2. GVR's Internal Database
- 1.3.3. Secondary Sources & Third-Party Perspectives
- 1.3.4. Primary Research
- 1.4. Information Analysis
- 1.4.1. Data Analysis Models
- 1.5. Market Formulation & Data Visualization
- 1.6. Data Validation & Publishing
Chapter 2. Executive Summary
- 2.1. Market Snapshot
- 2.2. Segment Snapshot
- 2.3. Competitive Landscape Snapshot
Chapter 3. Japan Dietary Supplements Market Variables, Trends & Scope
- 3.1. Market Lineage Outlook
- 3.1.1. Parent Market Outlook
- 3.1.2. Related Market Outlook
- 3.2. Industry Value Chain Analysis
- 3.3. Regulatory Framework
- 3.4. Market Dynamics
- 3.4.1. Market Driver Analysis
- 3.4.2. Market Restraint Analysis
- 3.4.3. Industry Challenges
- 3.4.4. Industry Opportunities
- 3.5. Industry Analysis Tools
- 3.5.1. Porter's Five Forces Analysis
- 3.6. Market Entry Strategies
Chapter 4. Consumer Behavior Analysis
- 4.1. Demographic Analysis
- 4.2. Consumer Trends and Preferences
- 4.3. Factors Affecting Buying Decision
- 4.4. Consumer Product Adoption
- 4.5. Observations & Recommendations
Chapter 5. Japan Dietary Supplements Market: Ingredients Estimates & Trend Analysis
- 5.1. Japan Dietary Supplements Market Ingredients: Key Takeaways
- 5.2. Ingredients Movement Analysis & Market Share, 2024 & 2030
- 5.3. Japan Dietary Supplements Market Estimates & Forecast, By Ingredients, 2018 to 2030 (USD Million)
- 5.3.1. Vitamin
- 5.3.1.1. Market Estimates & Forecasts, 2018 to 2030 (USD Million)
- 5.3.1.1.1. Multivitamin
- 5.3.1.1.1.1. Market Estimates & Forecasts, 2018 to 2030 (USD Million)
- 5.3.1.1.2. Vitamin A
- 5.3.1.1.1.2. Market Estimates & Forecasts, 2018 to 2030 (USD Million)
- 5.3.1.1.3. Vitamin B
- 5.3.1.1.1.3. Market Estimates & Forecasts, 2018 to 2030 (USD Million)
- 5.3.1.1.4. Vitamin C
- 5.3.1.1.1.4. Market Estimates & Forecasts, 2018 to 2030 (USD Million)
- 5.3.1.1.5. Vitamin D
- 5.3.1.1.1.5. Market Estimates & Forecasts, 2018 to 2030 (USD Million)
- 5.3.1.1.6. Vitamin K
- 5.3.1.1.1.6. Market Estimates & Forecasts, 2018 to 2030 (USD Million)
- 5.3.1.1.7. Vitamin E
- 5.3.1.1.1.7. Market Estimates & Forecasts, 2018 to 2030 (USD Million)
- 5.3.2. Botanicals
- 5.3.2.1. Market Estimates & Forecasts, 2018 to 2030 (USD Million)
- 5.3.3. Minerals
- 5.3.3.1. Market Estimates & Forecasts, 2018 to 2030 (USD Million)
- 5.3.3.2. Calcium
- 5.3.3.2.1. Market Estimates & Forecasts, 2018 to 2030 (USD Million)
- 5.3.3.3. Potassium
- 5.3.3.3.1. Market Estimates & Forecasts, 2018 to 2030 (USD Million)
- 5.3.3.4. Magnesium
- 5.3.3.4.1. Market Estimates & Forecasts, 2018 to 2030 (USD Million)
- 5.3.3.5. Iron
- 5.3.3.5.1. Market Estimates & Forecasts, 2018 to 2030 (USD Million)
- 5.3.3.6. Zinc
- 5.3.3.6.1. Market Estimates & Forecasts, 2018 to 2030 (USD Million)
- 5.3.3.7. Others (Selenium, Chromium, Copper)
- 5.3.3.7.1. Market Estimates & Forecasts, 2018 to 2030 (USD Million)
- 5.3.4. Proteins & Amino Acids
- 5.3.4.1. Market Estimates & Forecasts, 2018 to 2030 (USD Million)
- 5.3.4.2. Collagen
- 5.3.4.2.1. Market Estimates & Forecasts, 2018 to 2030 (USD Million)
- 5.3.4.3. Others
- 5.3.4.3.1. Market Estimates & Forecasts, 2018 to 2030 (USD Million)
- 5.3.5. Fibers & Specialty Carbohydrates
- 5.3.5.1. Market Estimates & Forecasts, 2018 to 2030 (USD Million)
- 5.3.6. Omega Fatty Acids
- 5.3.6.1. Market Estimates & Forecasts, 2018 to 2030 (USD Million)
- 5.3.7. Probiotics
- 5.3.7.1. Market Estimates & Forecasts, 2018 to 2030 (USD Million)
- 5.3.8. Prebiotics & Postbiotics
- 5.3.8.1. Market Estimates & Forecasts, 2018 to 2030 (USD Million)
- 5.3.9. Others
- 5.3.9.1. Market Estimates & Forecasts, 2018 to 2030 (USD Million)
Chapter 6. Japan Dietary Supplements Market: Form Estimates & Trend Analysis
- 6.1. Japan Dietary Supplements Market Form: Key Takeaways
- 6.2. Form Movement Analysis & Market Share, 2024 & 2030
- 6.3. Japan Dietary Supplements Market Estimates & Forecast, By Form, 2018 to 2030 (USD Million)
- 6.3.1. Tablets
- 6.3.1.1. Market Estimates & Forecasts, 2018 to 2030 (USD Million)
- 6.3.2. Capsules
- 6.3.2.1. Market Estimates & Forecasts, 2018 to 2030 (USD Million)
- 6.3.3. Soft Gels
- 6.3.3.1. Market Estimates & Forecasts, 2018 to 2030 (USD Million)
- 6.3.4. Powders
- 6.3.4.1. Market Estimates & Forecasts, 2018 to 2030 (USD Million)
- 6.3.5. Gummies
- 6.3.5.1. Market Estimates & Forecasts, 2018 to 2030 (USD Million)
- 6.3.6. Liquid
- 6.3.6.1. Market Estimates & Forecasts, 2018 to 2030 (USD Million)
- 6.3.7. Others
- 6.3.7.1. Market Estimates & Forecasts, 2018 to 2030 (USD Million)
Chapter 7. Japan Dietary Supplements Market: Type Estimates & Trend Analysis
- 7.1. Japan Dietary Supplements Market Type: Key Takeaways
- 7.2. Type Movement Analysis & Market Share, 2024 & 2030
- 7.3. Japan Dietary Supplements Market Estimates & Forecast, By Type, 2018 to 2030 (USD Million)
- 7.3.1. OTC
- 7.3.1.1. Market Estimates & Forecasts, 2018 to 2030 (USD Million)
- 7.3.2. Prescribed
- 7.3.2.1. Market Estimates & Forecasts, 2018 to 2030 (USD Million)
Chapter 8. Japan Dietary Supplements Market: Application Estimates & Trend Analysis
- 8.1. Japan Dietary Supplements Market Application: Key Takeaways
- 8.2. Application Movement Analysis & Market Share, 2024 & 2030
- 8.3. Japan Dietary Supplements Market Estimates & Forecast, By Application, 2018 to 2030 (USD Million)
- 8.3.1. Bone & Joint Health
- 8.3.1.1. Market Estimates & Forecasts, 2018 to 2030 (USD Million)
- 8.3.2. Gastrointestinal Health
- 8.3.2.1. Market Estimates & Forecasts, 2018 to 2030 (USD Million)
- 8.3.3. Immunity
- 8.3.3.1. Market Estimates & Forecasts, 2018 to 2030 (USD Million)
- 8.3.4. Cardiac Health
- 8.3.4.1. Market Estimates & Forecasts, 2018 to 2030 (USD Million)
- 8.3.5. Diabetes
- 8.3.5.1. Market Estimates & Forecasts, 2018 to 2030 (USD Million)
- 8.3.6. Anti-cancer
- 8.3.6.1. Market Estimates & Forecasts, 2018 to 2030 (USD Million)
- 8.3.7. Lungs Detox/Cleanse
- 8.3.7.1. Market Estimates & Forecasts, 2018 to 2030 (USD Million)
- 8.3.8. Skin/ Hair/ Nails
- 8.3.8.1. Market Estimates & Forecasts, 2018 to 2030 (USD Million)
- 8.3.9. Sexual Health
- 8.3.9.1. Market Estimates & Forecasts, 2018 to 2030 (USD Million)
- 8.3.10. Brain/Mental Health
- 8.3.10.1. Market Estimates & Forecasts, 2018 to 2030 (USD Million)
- 8.3.11. Insomnia
- 8.3.11.1. Market Estimates & Forecasts, 2018 to 2030 (USD Million)
- 8.3.12. Menopause
- 8.3.12.1. Market Estimates & Forecasts, 2018 to 2030 (USD Million)
- 8.3.13. Anti-aging
- 8.3.13.1. Market Estimates & Forecasts, 2018 to 2030 (USD Million)
- 8.3.14. Prenatal Health
- 8.3.14.1. Market Estimates & Forecasts, 2018 to 2030 (USD Million)
- 8.3.15. Others
- 8.3.15.1. Market Estimates & Forecasts, 2018 to 2030 (USD Million)
Chapter 9. Japan Dietary Supplements Market: End Use Estimates & Trend Analysis
- 9.1. Japan Dietary Supplements Market End Use: Key Takeaways
- 9.2. End Use Movement Analysis & Market Share, 2024 & 2030
- 9.3. Japan Dietary Supplements Market Estimates & Forecast, By End Use, 2018 to 2030 (USD Million)
- 9.3.1. Adults
- 9.3.1.1. Market Estimates & Forecasts, 2018 to 2030 (USD Million)
- 9.3.1.2. Millennials
- 9.3.1.2.1. Market Estimates & Forecasts, 2018 to 2030 (USD Million)
- 9.3.1.2.2. Male
- 9.3.1.2.2.1. Market Estimates & Forecasts, 2018 to 2030 (USD Million)
- 9.3.1.2.3. Female
- 9.3.1.2.2.2. Market Estimates & Forecasts, 2018 to 2030 (USD Million)
- 9.3.1.2.2.3. Pregnant Women
- 9.3.1.2.2.3.1. Market Estimates & Forecasts, 2018 to 2030 (USD Million)
- 9.3.1.2.2.4. Non-pregnant Women
- 9.3.1.2.2.4.1. Market Estimates & Forecasts, 2018 to 2030 (USD Million)
- 9.3.1.3. Gen X
- 9.3.1.3.1. Market Estimates & Forecasts, 2018 to 2030 (USD Million)
- 9.3.1.3.2. Male
- 9.3.1.2.2.5. Market Estimates & Forecasts, 2018 to 2030 (USD Million)
- 9.3.1.3.3. Female
- 9.3.1.2.2.6. Market Estimates & Forecasts, 2018 to 2030 (USD Million)
- 9.3.1.2.2.7. Pregnant Women
- 9.3.1.2.2.7.1. Market Estimates & Forecasts, 2018 to 2030 (USD Million)
- 9.3.1.2.2.8. Non-pregnant Women
- 9.3.1.2.2.8.1. Market Estimates & Forecasts, 2018 to 2030 (USD Million)
- 9.3.1.4. Gen Z
- 9.3.1.4.1. Market Estimates & Forecasts, 2018 to 2030 (USD Million)
- 9.3.1.4.2. Male
- 9.3.1.2.2.9. Market Estimates & Forecasts, 2018 to 2030 (USD Million)
- 9.3.1.4.3. Female
- 9.3.1.2.2.10. Market Estimates & Forecasts, 2018 to 2030 (USD Million)
- 9.3.1.2.2.11. Pregnant Women
- 9.3.1.2.2.11.1. Market Estimates & Forecasts, 2018 to 2030 (USD Million)
- 9.3.1.2.2.12. Non-pregnant Women
- 9.3.1.2.2.12.1. Market Estimates & Forecasts, 2018 to 2030 (USD Million)
- 9.3.1.5. Boomers
- 9.3.1.5.1. Market Estimates & Forecasts, 2018 to 2030 (USD Million)
- 9.3.1.5.2. Male
- 9.3.1.2.2.13. Market Estimates & Forecasts, 2018 to 2030 (USD Million)
- 9.3.1.5.3. Female
- 9.3.1.2.2.14. Market Estimates & Forecasts, 2018 to 2030 (USD Million)
- 9.3.2. Geriatric
- 9.3.2.1. Market Estimates & Forecasts, 2018 to 2030 (USD Million)
- 9.3.3. Children
- 9.3.3.1. Market Estimates & Forecasts, 2018 to 2030 (USD Million)
- 9.3.4. Infants
- 9.3.4.1. Market Estimates & Forecasts, 2018 to 2030 (USD Million)
Chapter 10. Japan Dietary Supplements Market: Distribution Channel Estimates & Trend Analysis
- 10.1. Japan Dietary Supplements Market Distribution Channel: Key Takeaways
- 10.2. Distribution Channel Movement Analysis & Market Share, 2024 & 2030
- 10.3. Japan Dietary Supplements Market Estimates & Forecast, By Distribution Channel, 2018 to 2030 (USD Million)
- 10.3.1. Offline
- 10.3.1.1. Market Estimates & Forecasts, 2018 to 2030 (USD Million)
- 10.3.1.2. Hypermarkets/Supermarkets
- 10.3.1.2.1. Market Estimates & Forecasts, 2018 to 2030 (USD Million)
- 10.3.1.3. Pharmacies
- 10.3.1.3.1. Market Estimates & Forecasts, 2018 to 2030 (USD Million)
- 10.3.1.4. Specialty Stores
- 10.3.1.4.1. Market Estimates & Forecasts, 2018 to 2030 (USD Million)
- 10.3.1.5. Practitioner
- 10.3.1.5.1. Market Estimates & Forecasts, 2018 to 2030 (USD Million)
- 10.3.1.6. Others (Direct to Consumer, MLM)
- 10.3.1.6.1. Market Estimates & Forecasts, 2018 to 2030 (USD Million)
- 10.3.2. Online
- 10.3.2.1. Market Estimates & Forecasts, 2018 to 2030 (USD Million)
- 10.3.2.2. Amazon
- 10.3.2.2.1. Market Estimates & Forecasts, 2018 to 2030 (USD Million)
- 10.3.2.3. Other Online Retail Stores
- 10.3.2.3.1. Market Estimates & Forecasts, 2018 to 2030 (USD Million)
Chapter 11. Japan Dietary Supplements Market - Competitive Landscape
- 11.1. Recent Developments & Impact Analysis by Key Market Participants
- 11.2. Company Categorization
- 11.3. Financial Performance
- 11.4. Product Benchmarking
- 11.5. Company Market Share, 2024
- 11.6. Company Heat Map/ Positioning Analysis
- 11.7. Strategy Mapping
- 11.8. Company Profiles
- 11.8.1. Meiji Holdings Co., Ltd.
- 11.8.1.1. Company Overview
- 11.8.1.2. Financial Performance
- 11.8.1.3. Product Benchmarking
- 11.8.1.4. Strategic Initiatives
- 11.8.2. DHC Corporation
- 11.8.2.1. Company Overview
- 11.8.2.2. Financial Performance
- 11.8.2.3. Product Benchmarking
- 11.8.2.4. Strategic Initiatives
- 11.8.3. Otsuka Pharmaceutical Co., Ltd.
- 11.8.3.1. Company Overview
- 11.8.3.2. Financial Performance
- 11.8.3.3. Product Benchmarking
- 11.8.3.4. Strategic Initiatives
- 11.8.4. Amway Japan GK
- 11.8.4.1. Company Overview
- 11.8.4.2. Financial Performance
- 11.8.4.3. Product Benchmarking
- 11.8.4.4. Strategic Initiatives
- 11.8.5. Abbott Japan Co., Ltd.
- 11.8.5.1. Company Overview
- 11.8.5.2. Financial Performance
- 11.8.5.3. Product Benchmarking
- 11.8.5.4. Strategic Initiatives