ビールの市場規模、シェア、動向分析レポート：製品別、包装別、生産別、流通チャネル別、地域別、2025～2030年セグメント動向

ビール市場の成長と動向

Grand View Research, Inc.の最新レポートによると、世界のビール市場規模は2025～2030年にかけてCAGR 6.8％を記録し、2030年には1兆2,483億米ドルに達すると予測されています。

市場を形成する最も重要な動向の一つは、消費者の健康意識の高まりです。健康とウェルネスに対する意識が高まるにつれて、多くの消費者は低アルコール、ノンアルコール、ライトビールの選択肢に惹かれています。この変化は、アルコール摂取量を減らしながらも社交的な飲酒体験を楽しみたいという、より広範なライフスタイルの傾向を反映しています。ビール会社は、低カロリーやグルテンフリーのビールなど、健康上の利点を優先した革新的な製品を開発することで、この需要に応えています。こうした代替品の台頭は、消費者の嗜好を再構築し、以前はニッチと考えられていたセグメントの成長を促しています。

クラフトビール運動は勢いを増し続け、世界のビール市場に大きな影響を与えています。消費者はますますユニークな風味と職人的な製造方法を求めるようになり、クラフトビール醸造所の人気急上昇につながっています。こうした小規模の独立系醸造所は、品質、創造性、地元産の原料に重点を置き、本物志向と独自性を重視する層にアピールしています。クラフトビール革命は、既存のビールメーカーに製品の革新と実験を促し、市場の全体的な多様化をもたらしました。クラフトビールメーカーがその勢力を拡大するにつれ、消費者の間に探求の文化が育まれ、産業への影響力をさらに強固なものにしています。

消費者も企業も同様にエコフレンドリープラクティスを優先するため、持続可能性は市場において極めて重要な考慮事項となっています。ビールメーカーは、サステイナブル原料調達、廃棄物の最小化、エコフレンドリー包装ソリューションの採用をますます進めています。この動向は地球にとって有益であるだけでなく、自分の価値観に沿ったブランドを好む環境意識の高い消費者の共感を呼んでいます。現在、多くのビールメーカーがブランディングやマーケティング戦略の一環として持続可能性への取り組みを推進し、カーボンフットプリントの削減への取り組みを強調しています。このような持続可能性の強調は、消費者の購買意思決定に影響を与え、ブランドロイヤルティを醸成する可能性が高いです。

ビール市場レポートのハイライト

• 製品別では、エールビールは2025～2030年にかけてCAGR 5.8%の成長が見込まれます。この好調は、多様な消費者層に広く受け入れられていることと、進化する味覚嗜好に対応できることに起因しています。ペールエール、IPA（インディア・ペールエール）、ベルギーエールなどのエール系品種は、その独特のフレーバープロファイルと醸造技術によって人気を博しています。
• 包装別では、缶ビール市場は2025～2030年にかけてCAGR 7.2％で成長すると予想されます。缶ビールは軽量であるため、野外活動や社交の場、旅行などに最適であり、様々な消費場面での需要を押し上げています。加えて、缶は光と酸素に対する優れた保護を提供し、他の包装形態と比較してビールの鮮度と味を長期間保つことができます。
• 生産量別では、クラフトビール市場は2025～2030年にかけてCAGR 8.2％で成長すると予想されます。若年層、特にミレニアル世代とZ世代の間でクラフトビールの人気が高まっており、大量生産品とは一線を画す個性的なビールを求める傾向が強まっていることが、この成長に寄与しています。クラフトビールメーカーは、創造性、品質、材料へのこだわりを重視し、果実入りビール、樽熟成ビール、季節限定ビールといった革新的な製品を生み出し、熱烈なファンを獲得しています。
• 流通チャネル別では、オフチャネルを通じたビールの売上は、2025～2030年にかけてCAGR 5.8％で成長すると予想されます。オフトレード流通には、スーパーマーケット、コンビニエンスストア、酒販店、eコマースプラットフォームを通じた販売が含まれ、より広範な消費者へのリーチを目指すビールメーカーにとって重要なチャネルとなっています。ビールの大量購入の利便性とオンライン食料品ショッピングの台頭によって煽られた家庭内消費の動向の高まりが、この成長に大きく寄与しています。
• 地域別に見ると、北米のビール市場は2024年に21.2%の売上シェアを占めました。米国では、ビール市場はクラフトビール製造に重点を置いた激しい競争が特徴です。クラフトビールメーカーは、若年層にアピールする多様で革新的な製品を提供することで市場シェアを大幅に獲得し、急激な成長を遂げています。健康志向の高まりにより、低アルコールやノンアルコールビールの需要が高まっている

目次

第1章 調査手法と範囲

第2章 エグゼクティブサマリー

第3章 ビール市場の変数、動向、範囲

• 市場系統の展望
  • 世界のアルコール飲料市場規模と成長率概要（2018～2030年）
• 浸透と成長の見込みマッピング
• 産業バリューチェーン分析
  • 原料動向の展望
  • 製造業と技術の動向
  • 利益率分析
• 市場力学
  • 市場促進要因分析
  • 市場抑制要因分析
  • 市場機会
  • 市場課題
• 産業分析-ポーターのファイブフォース分析
• 市場参入戦略

第4章 世界の生産データ、2018～2024年

• 2018～2024年の世界推定生産量（製品別）
  • ラガー
  • エール
  • スタウト
  • その他
• ビール別、主要企業別、2024年推定生産量データ
  • ABインベブ
  • ハイネケンNV
  • カールスバーグ醸造所A/S
  • モルソンクアーズ・ビバレッジ・カンパニー
  • アサヒグループホールディングス株式会社
  • ディアジオ
  • 中国資源ビール（ホールディングス）有限公司
  • ボストンビール社
  • キリンホールディングス株式会社
  • 北京延京ビール集団有限公司

第5章 ビール市場：消費者行動分析

• 人口統計分析
• 消費者の動向と嗜好
• 購買行動に影響を与える要因
• 消費者向けサービス導入動向
• 主要観察と発見

第6章 ビール市場：製品別、推定・動向分析

• ビール市場（製品別）：主要ポイント
• 製品変動分析と市場シェア、2024年と2030年
• 製品別、2018～2030年
  • エール
  • ラガー
  • ストラウト
  • その他

第7章 ビール市場：包装別、推定・動向分析

• ビール市場（包装別）：主要ポイント
• 包装変動分析と市場シェア、2024年と2030年
• 包装別、2018～2030年
  • ボトル
  • 缶
  • その他

第8章 ビール市場：生産別、推定・動向分析

• ビール市場（生産別）：主要ポイント
• 生産変動分析と市場シェア、2024年と2030年
• 生産別、2018～2030年
  • マクロ醸造所
  • マイクロ醸造所
  • クラフトビール醸造所

第9章 ビール市場：流通チャネル別、推定・動向分析

• ビール市場（流通チャネル別）：主要ポイント
• 流通チャネル変動分析と市場シェア、2024年と2030年
• 流通チャネル別、2018～2030年
  • オントレード
  • オフトレード

第10章 ビール市場：地域別、推定・動向分析

• ビール市場：地域展望
• 地域変動分析と市場シェア、2024年と2030年
• 地域別・国別、2018～2030年
  • 北米
  • 欧州
  • アジア太平洋
  • 中南米
  • 中東・アフリカ

第11章 競合分析

• 主要市場参入企業による最近の動向と影響分析
• 企業分類
• 参入企業概要
  • 収益
  • 売上原価
  • 粗利益率（％）
  • EBIT/EBITDA
  • 地域別収益内訳
  • 事業セグメント別収益内訳（年次報告書による）
• 製品ポートフォリオ
• 企業市場シェア分析、2024年（％）
• 企業ヒートマップ分析
• 戦略マッピング
• 企業プロファイル
  • AB InBev
  • Heineken NV
  • Carlsberg Breweries A/S
  • Molson Coors Beverage Company
  • Asahi Group Holdings, Ltd.
  • Diageo
  • China Resources Beer（Holdings）Company Limited
  • Boston Beer Co.
  • Kirin Holdings Company, Limited.
  • Beijing Yanjing Beer Group Corporation

List of Tables

• Table 1. Beer market - Key market driver analysis
• Table 2. Beer market - Key market restraint analysis
• Table 3. Beer market estimates and forecast, by product (USD Million)
• Table 4. Beer market estimates and forecast, by packaging (USD Million)
• Table 5. Beer market estimates and forecast, by production (USD Million)
• Table 6. Beer market estimates and forecast, by distribution channel (USD Million)
• Table 7. North America beer market estimates and forecast, 2018 - 2030 (USD Million)
• Table 8. North America beer market revenue estimates and forecast, by product, 2018 - 2030 (USD Million)
• Table 9. North America beer market estimates and forecast, by packaging (USD Million)
• Table 10. North America beer market revenue estimates and forecast by production, 2018 - 2030 (USD Million)
• Table 11. North America beer market revenue estimates and forecast, by distribution channel, 2018 - 2030 (USD Million)
• Table 12. U.S. macro-economic outlay
• Table 13. U.S. beer market estimates and forecast, 2018 - 2030 (USD Million)
• Table 14. U.S. beer market revenue estimates and forecast, by product, 2018 - 2030 (USD Million)
• Table 15. U.S. beer market estimates and forecast, by packaging (USD Million)
• Table 16. U.S. beer market revenue estimates and forecast by production, 2018 - 2030 (USD Million)
• Table 17. U.S. beer market revenue estimates and forecast, by distribution channel, 2018 - 2030 (USD Million)
• Table 18. Canada macro-economic outlay
• Table 19. Canada beer market estimates and forecast, 2018 - 2030 (USD Million)
• Table 20. Canada beer market revenue estimates and forecast, by product, 2018 - 2030 (USD Million)
• Table 21. Canada beer market estimates and forecast, by packaging (USD Million)
• Table 22. Canada beer market revenue estimates and forecast by production, 2018 - 2030 (USD Million)
• Table 23. Canada beer market revenue estimates and forecast, by distribution channel, 2018 - 2030 (USD Million)
• Table 24. Mexico macro-economic outlay
• Table 25. Mexico beer market estimates and forecast, 2018 - 2030 (USD Million)
• Table 26. Mexico beer market revenue estimates and forecast, by product, 2018 - 2030 (USD Million)
• Table 27. Mexico beer market estimates and forecast, by packaging (USD Million)
• Table 28. Mexico beer market revenue estimates and forecast by production, 2018 - 2030 (USD Million)
• Table 29. Mexico beer market revenue estimates and forecast, by distribution channel, 2018 - 2030 (USD Million)
• Table 30. Europe beer market estimates and forecast, 2018 - 2030 (USD Million)
• Table 31. Europe beer market revenue estimates and forecast, by product, 2018 - 2030 (USD Million)
• Table 32. Europe beer market estimates and forecast, by packaging (USD Million)
• Table 33. Europe beer market revenue estimates and forecast by production, 2018 - 2030 (USD Million)
• Table 34. Europe beer market revenue estimates and forecast, by distribution channel, 2018 - 2030 (USD Million)
• Table 35. Germany macro-economic outlay
• Table 36. Germany beer market estimates and forecast, 2018 - 2030 (USD Million)
• Table 37. Germany beer market revenue estimates and forecast, by product, 2018 - 2030 (USD Million)
• Table 38. Germany beer market estimates and forecast, by packaging (USD Million)
• Table 39. Germany beer market revenue estimates and forecast by production, 2018 - 2030 (USD Million)
• Table 40. Germany beer market revenue estimates and forecast, by distribution channel, 2018 - 2030 (USD Million)
• Table 41. UK macro-economic outlay
• Table 42. UK beer market estimates and forecast, 2018 - 2030 (USD Million)
• Table 43. UK beer market revenue estimates and forecast, by product, 2018 - 2030 (USD Million)
• Table 44. UK beer market estimates and forecast, by packaging (USD Million)
• Table 45. UK beer market revenue estimates and forecast by production, 2018 - 2030 (USD Million)
• Table 46. UK beer market revenue estimates and forecast, by distribution channel, 2018 - 2030 (USD Million)
• Table 47. France macro-economic outlay
• Table 48. France beer market estimates and forecast, 2018 - 2030 (USD Million)
• Table 49. France beer market revenue estimates and forecast, by product, 2018 - 2030 (USD Million)
• Table 50. France beer market estimates and forecast, by packaging (USD Million)
• Table 51. France beer market revenue estimates and forecast by production, 2018 - 2030 (USD Million)
• Table 52. France beer market revenue estimates and forecast, by distribution channel, 2018 - 2030 (USD Million)
• Table 53. Italy macro-economic outlay
• Table 54. Italy beer market estimates and forecast, 2018 - 2030 (USD Million)
• Table 55. Italy beer market revenue estimates and forecast, by product, 2018 - 2030 (USD Million)
• Table 56. Italy beer market estimates and forecast, by packaging (USD Million)
• Table 57. Italy beer market revenue estimates and forecast by production, 2018 - 2030 (USD Million)
• Table 58. Italy beer market revenue estimates and forecast, by distribution channel, 2018 - 2030 (USD Million)
• Table 59. Spain macro-economic outlay
• Table 60. Spain beer market estimates and forecast, 2018 - 2030 (USD Million)
• Table 61. Spain beer market revenue estimates and forecast, by product, 2018 - 2030 (USD Million)
• Table 62. Spain beer market estimates and forecast, by packaging (USD Million)
• Table 63. Spain beer market revenue estimates and forecast by production, 2018 - 2030 (USD Million)
• Table 64. Spain beer market revenue estimates and forecast, by distribution channel, 2018 - 2030 (USD Million)
• Table 65. Asia Pacific beer market estimates and forecast, 2018 - 2030 (USD Million)
• Table 66. Asia Pacific beer market revenue estimates and forecast, by product, 2018 - 2030 (USD Million)
• Table 67. Asia Pacific beer market revenue estimates and forecast, by packaging, 2018 - 2030 (USD Million)
• Table 68. Asia Pacific beer market revenue estimates and forecast by production, 2018 - 2030 (USD Million)
• Table 69. Asia Pacific beer market revenue estimates and forecast, by distribution channel, 2018 - 2030 (USD Million)
• Table 70. China macro-economic outlay
• Table 71. China beer market estimates and forecast, 2018 - 2030 (USD Million)
• Table 72. China beer market revenue estimates and forecast, by product, 2018 - 2030 (USD Million)
• Table 73. China beer market revenue estimates and forecast, by packaging, 2018 - 2030 (USD Million)
• Table 74. China beer market revenue estimates and forecast by production, 2018 - 2030 (USD Million)
• Table 75. China beer market revenue estimates and forecast, by distribution channel, 2018 - 2030 (USD Million)
• Table 76. Japan macro-economic outlay
• Table 77. Japan beer market estimates and forecast, 2018 - 2030 (USD Million)
• Table 78. Japan beer market revenue estimates and forecast, by product, 2018 - 2030 (USD Million)
• Table 79. Japan beer market revenue estimates and forecast, by packaging, 2018 - 2030 (USD Million)
• Table 80. Japan beer market revenue estimates and forecast by production, 2018 - 2030 (USD Million)
• Table 81. Japan beer market revenue estimates and forecast, by distribution channel, 2018 - 2030 (USD Million)
• Table 82. India macro-economic outlay
• Table 83. India beer market estimates and forecast, 2018 - 2030 (USD Million)
• Table 84. India beer market revenue estimates and forecast, by product, 2018 - 2030 (USD Million)
• Table 85. India beer market revenue estimates and forecast, by packaging, 2018 - 2030 (USD Million)
• Table 86. India beer market revenue estimates and forecast by production, 2018 - 2030 (USD Million)
• Table 87. India beer market revenue estimates and forecast, by distribution channel, 2018 - 2030 (USD Million)
• Table 88. Australia & New Zealand macro-economic outlay
• Table 89. Australia & New Zealand beer market estimates and forecast, 2018 - 2030 (USD Million)
• Table 90. Australia & New Zealand beer market revenue estimates and forecast, by product, 2018 - 2030 (USD Million)
• Table 91. Australia & New Zealand beer market revenue estimates and forecast, by packaging, 2018 - 2030 (USD Million)
• Table 92. Australia & New Zealand beer market revenue estimates and forecast by production, 2018 - 2030 (USD Million)
• Table 93. Australia & New Zealand beer market revenue estimates and forecast, by distribution channel, 2018 - 2030 (USD Million)
• Table 94. South Korea macro-economic outlay
• Table 95. South Korea beer market estimates and forecast, 2018 - 2030 (USD Million)
• Table 96. South Korea beer market revenue estimates and forecast, by product, 2018 - 2030 (USD Million)
• Table 97. South Korea beer market revenue estimates and forecast, by packaging, 2018 - 2030 (USD Million)
• Table 98. South Korea beer market revenue estimates and forecast by production, 2018 - 2030 (USD Million)
• Table 99. South Korea beer market revenue estimates and forecast, by distribution channel, 2018 - 2030 (USD Million)
• Table 100. Central & South America beer market estimates and forecast, 2018 - 2030 (USD Million)
• Table 101. Central & South America beer market revenue estimates and forecast by product, 2018 - 2030 (USD Million)
• Table 102. Central & South America beer market revenue estimates and forecast by packaging, 2018 - 2030 (USD Million)
• Table 103. Central & South America beer market revenue estimates and forecast by production, 2018 - 2030 (USD Million)
• Table 104. Central & South America beer market revenue estimates and forecast by distribution channel, 2018 - 2030 (USD Million)
• Table 105. Brazil macro-economic outlay
• Table 106. Brazil beer market estimates and forecast, 2018 - 2030 (USD Million)
• Table 107. Brazil beer market revenue estimates and forecast by product, 2018 - 2030 (USD Million)
• Table 108. Brazil beer market revenue estimates and forecast by packaging, 2018 - 2030 (USD Million)
• Table 109. Brazil beer market revenue estimates and forecast by production, 2018 - 2030 (USD Million)
• Table 110. Brazil beer market revenue estimates and forecast by distribution channel, 2018 - 2030 (USD Million)
• Table 111. Middle East & Africa beer market estimates and forecast, 2018 - 2030 (USD Million)
• Table 112. Middle East & Africa beer market revenue estimates and forecast by product, 2018 - 2030 (USD Million)
• Table 113. Middle East & Africa beer market revenue estimates and forecast by packaging, 2018 - 2030 (USD Million)
• Table 114. Middle East & Africa beer market revenue estimates and forecast by production, 2018 - 2030 (USD Million)
• Table 115. Middle East & Africa beer market revenue estimates and forecast by distribution channel, 2018 - 2030 (USD Million)
• Table 116. South Africa macro-economic outlay
• Table 117. South Africa beer market estimates and forecast, 2018 - 2030 (USD Million)
• Table 118. South Africa beer market revenue estimates and forecast by product, 2018 - 2030 (USD Million)
• Table 119. South Africa beer market revenue estimates and forecast by packaging, 2018 - 2030 (USD Million)
• Table 120. South Africa beer market revenue estimates and forecast by production, 2018 - 2030 (USD Million)
• Table 121. South Africa beer market revenue estimates and forecast by distribution channel, 2018 - 2030 (USD Million)
• Table 122. Recent developments & impact analysis by key market participants
• Table 123. Company market share, 2024
• Table 124. Company heat map analysis
• Table 125. Companies undergoing key strategies

List of Figures

• Fig. 1 Beer market segmentation
• Fig. 2 Information procurement
• Fig. 3 Primary research pattern
• Fig. 4 Primary research approaches
• Fig. 5 Primary research process
• Fig. 6 Market snapshot
• Fig. 7 Product snapshot
• Fig. 8 Packaging snapshot
• Fig. 9 Production Snapshot
• Fig. 10 Distribution channel snapshot
• Fig. 11 Regional snapshot
• Fig. 12 Competitive landscape snapshot
• Fig. 13 Beer market size, 2018 to 2030 (USD Million)
• Fig. 14 Beer market: Penetration & growth prospect mapping
• Fig. 15 Beer market: Value chain analysis
• Fig. 16 Beer market: Profit margin analysis
• Fig. 17 Beer market: Market dynamics
• Fig. 18 Beer market: Porter's five forces analysis
• Fig. 19 Factors influencing buying decisions for beer
• Fig. 20 Beer market, by product: Key Takeaways
• Fig. 21 Beer market: Product movement analysis, 2024 & 2030 (%)
• Fig. 22 Ale beer market estimates and forecast, 2018 - 2030 (USD Million)
• Fig. 23 Larger beer market estimates and forecast, 2018 - 2030 (USD Million)
• Fig. 24 Strout beer market estimates and forecast, 2018 - 2030 (USD Million)
• Fig. 25 Other beer market estimates and forecast, 2018 - 2030 (USD Million)
• Fig. 26 Beer market, by packaging: Key Takeaways
• Fig. 27 Beer market: Packaging movement analysis, 2024 & 2030 (%)
• Fig. 28 Bottled beer market estimates and forecast, 2018 - 2030 (USD Million)
• Fig. 29 Canned beer market estimates and forecast, 2018 - 2030 (USD Million)
• Fig. 30 Other packaged beer market estimates and forecast, 2018 - 2030 (USD Million)
• Fig. 31 Beer market, by production: Key Takeaways
• Fig. 32 Beer market: Production movement analysis, 2024 & 2030 (%)
• Fig. 33 Macro brewery market estimates and forecast, 2018 - 2030 (USD Million)
• Fig. 34 Microbrewery market estimates and forecast, 2018 - 2030 (USD Million)
• Fig. 35 Craft brewery market estimates and forecast, 2018 - 2030 (USD Million)
• Fig. 36 Beer market, by distribution channel: Key Takeaways
• Fig. 37 Beer market: Distribution channel movement analysis, 2024 & 2030 (%)
• Fig. 38 Beer market estimates and forecasts through on-trade, 2018 - 2030 (USD Million)
• Fig. 39 Beer market estimates and forecasts through off-trade, 2018 - 2030 (USD Million)
• Fig. 40 Beer market: Regional outlook, 2024 & 2030, (USD Million)
• Fig. 41 Regional marketplace: Key takeaways
• Fig. 42 North America beer market estimates and forecast, 2018 - 2030 (USD Million)
• Fig. 43 US beer market estimates and forecast, 2018 - 2030 (USD Million)
• Fig. 44 Canada beer market estimates and forecast, 2018 - 2030 (USD Million)
• Fig. 45 Mexico beer market estimates and forecast, 2018 - 2030 (USD Million)
• Fig. 46 Europe beer market estimates and forecast, 2018 - 2030 (USD Million)
• Fig. 47 UK beer market estimates and forecast, 2018 - 2030 (USD Million)
• Fig. 48 Germany beer market estimates and forecast, 2018 - 2030 (USD Million)
• Fig. 49 France beer market estimates and forecast, 2018 - 2030 (USD Million)
• Fig. 50 Italy beer market estimates and forecast, 2018 - 2030 (USD Million)
• Fig. 51 Spain beer market estimates and forecast, 2018 - 2030 (USD Million)
• Fig. 52 Asia Pacific beer market estimates and forecast, 2018 - 2030 (USD Million)
• Fig. 53 China beer market estimates and forecast, 2018 - 2030 (USD Million)
• Fig. 54 Japan beer market estimates and forecast, 2018 - 2030 (USD Million)
• Fig. 55 India beer market estimates and forecast, 2018 - 2030 (USD Million)
• Fig. 56 Australia & New Zealand beer market estimates and forecast, 2018 - 2030 (USD Million)
• Fig. 57 South Korea beer market estimates and forecast, 2018 - 2030 (USD Million)
• Fig. 58 Central & South America beer market estimates and forecast, 2018 - 2030 (USD Million)
• Fig. 59 Brazil beer market estimates and forecast, 2018 - 2030 (USD Million)
• Fig. 60 Middle East & Africa beer market estimates and forecast, 2018 - 2030 (USD Million)
• Fig. 61 South Africa beer market estimates and forecast, 2018 - 2030 (USD Million)
• Fig. 62 Key company categorization
• Fig. 63 Company market share analysis, 2024
• Fig. 64 Strategic framework of beer market

Beer Market Growth & Trends:

The global beer market size is expected to reach USD 1,248.3 billion by 2030, registering a CAGR of 6.8% from 2025 to 2030, according to a new report by Grand View Research, Inc. One of the most significant trends shaping the market is the growing health consciousness among consumers. As awareness of health and wellness increases, many consumers are gravitating towards low-alcohol, non-alcoholic, and light beer options. This shift reflects a broader lifestyle trend where individuals are looking to reduce alcohol intake while still enjoying social drinking experiences. Breweries are responding to this demand by developing innovative products that prioritize health benefits, such as low-calorie and gluten-free beers. The rise of these alternatives is reshaping consumer preferences and driving growth in segments previously considered niche.

The craft beer movement continues to gain momentum, significantly influencing the global market for beer. Consumers increasingly seek unique flavors and artisanal production methods, leading to a surge in the popularity of craft breweries. These smaller, independent breweries focus on quality, creativity, and local sourcing, appealing to a demographic that values authenticity and distinctiveness. The craft beer revolution has encouraged established players to innovate and experiment with their product offerings, leading to an overall diversification of the market. As craft breweries expand their reach, they are fostering a culture of exploration among consumers, further solidifying their impact on the industry.

Sustainability has become a crucial consideration in the market, as consumers and companies alike prioritize eco-friendly practices. Breweries are increasingly adopting sustainable sourcing of ingredients, minimizing waste, and using environmentally friendly packaging solutions. This trend is not only beneficial for the planet but also resonates with environmentally conscious consumers who prefer brands that align with their values. Many breweries are now promoting their sustainability initiatives as part of their branding and marketing strategies, highlighting their commitment to reducing their carbon footprint. This emphasis on sustainability is likely to influence purchasing decisions and foster brand loyalty among consumers.

Beer Market Report Highlights:

• Based on product, ale beer is expected to grow at a CAGR of 5.8% from 2025 to 2030. This strong performance can be attributed to its wide acceptance across diverse consumer demographics and its ability to cater to evolving taste preferences. Ale varieties, such as Pale Ale, IPA (India Pale Ale), and Belgian Ale, have become popular due to their unique flavor profiles and brewing techniques.
• Based on packaging, canned beer market is expected to grow at a CAGR of 7.2% from 2025 to 2030. The lightweight nature of cans makes them ideal for outdoor activities, social gatherings, and travel, thereby boosting their demand in various consumption settings. Additionally, cans offer superior protection against light and oxygen, preserving the beer's freshness and taste for a longer duration compared to other packaging formats.
• Based on production, craft brewery market is expected to grow at a CAGR of 8.2% from 2025 to 2030. The growing popularity of craft beer among younger demographics, particularly Millennials and Gen Z, is contributing to this growth as they increasingly seek out distinctive brews that offer a departure from mass-produced options. Craft breweries have gained a loyal following by emphasizing creativity, quality, and experimentation with ingredients, resulting in innovative products such as fruit-infused beers, barrel-aged varieties, and seasonal specialties.
• Based on distribution channel, sales of beer through off-trade channels are expected to grow with a CAGR of 5.8% from 2025 to 2030. Off-trade distribution encompasses sales through supermarkets, convenience stores, liquor stores, and e-commerce platforms, making it a vital channel for breweries aiming to reach a broader audience. The growing trend of at-home consumption, fueled by the convenience of purchasing beer in bulk and the rise of online grocery shopping, has significantly contributed to this growth.
• Based on region, North America beer market accounted for a revenue share of 21.2% in 2024. In the U.S., the market for beer is marked by intense competition, with a strong emphasis on craft beer production. Craft breweries have experienced exponential growth, capturing a substantial market share by offering diverse and innovative products that appeal to younger demographics. The rise of the health-conscious consumer has led to an increasing demand for low-alcohol and non-alcoholic beers.

Table of Contents

Chapter 1. Methodology and Scope

• 1.1. Market Segmentation & Scope
• 1.2. Market Definition
• 1.3. Information Procurement
  • 1.3.1. Purchased Database
  • 1.3.2. GVR's Internal Database
  • 1.3.3. Secondary Sources & Third-Party Perspectives
  • 1.3.4. Primary Research
• 1.4. Information Analysis
  • 1.4.1. Data Analysis Models
• 1.5. Market Formulation & Data Visualization
• 1.6. Data Validation & Publishing

Chapter 2. Executive Summary

• 2.1. Market Outlook
• 2.2. Product Outlook
• 2.3. Packaging Outlook
• 2.4. Production Outlook
• 2.5. Distribution Channel Outlook
• 2.6. Competitive Landscape Outlook

Chapter 3. Beer Market Variables, Trends & Scope

• 3.1. Market Lineage Outlook
  • 3.1.1. Global Alcoholic Drinks Market Size & Growth Rate Overview, 2018 - 2030 (USD Million)
• 3.2. Penetration & Growth Prospect Mapping
• 3.3. Industry Value Chain Analysis
  • 3.3.1. Raw Material Trends Outlooks
  • 3.3.2. Manufacturing and Technology Trends
  • 3.3.3. Profit Margin Analysis
• 3.4. Market Dynamics
  • 3.4.1. Market Driver Analysis
  • 3.4.2. Market Restraint Analysis
  • 3.4.3. Market Opportunities
  • 3.4.4. Market Challenges
• 3.5. Industry Analysis - Porter's Five Forces Analysis
• 3.6. Market Entry Strategies

Chapter 4. Global Production Data, 2018 - 2024 (USD Million)

• 4.1. Global Estimated Production Data, by Product, 2018 - 2024 (USD Million)
  • 4.1.1. Lager
  • 4.1.2. Ale
  • 4.1.3. Stout
  • 4.1.4. Others
• 4.2. Estimated Production Data, by Beer, by Key Players, 2024 (USD Million)
  • 4.2.1. AB InBev
  • 4.2.2. Heineken N.V.
  • 4.2.3. Carlsberg Breweries A/S
  • 4.2.4. Molson Coors Beverage Company
  • 4.2.5. Asahi Group Holdings, Ltd.
  • 4.2.6. Diageo
  • 4.2.7. China Resources Beer (Holdings) Company Limited
  • 4.2.8. Boston Beer Co.
  • 4.2.9. Kirin Holdings Company, Limited.
  • 4.2.10. Beijing Yanjing Beer Group Corporation

Chapter 5. Beer Market: Consumer Behavior Analysis

• 5.1. Demographic Analysis
• 5.2. Consumer Trends & Preferences
• 5.3. Factors Influencing Buying Behavior
• 5.4. Consumer Service Adoption Trends
• 5.5. Key Observations & Findings

Chapter 6. Beer Market: Product Estimates & Trend Analysis

• 6.1. Beer Market, by Product: Key Takeaways
• 6.2. Product Movement Analysis & Market Share, 2024 & 2030
• 6.3. Market Estimates & Forecasts, by Product, 2018 - 2030 (USD Million)
  • 6.3.1. Ale
    • 6.3.1.1. Market estimates and forecast, 2018 - 2030 (USD Million)
  • 6.3.2. Lager
    • 6.3.2.1. Market estimates and forecast, 2018 - 2030 (USD Million)
  • 6.3.3. Strout
    • 6.3.3.1. Market estimates and forecast, 2018 - 2030 (USD Million)
  • 6.3.4. Others
    • 6.3.4.1. Market estimates and forecast, 2018 - 2030 (USD Million)

Chapter 7. Beer Market: Packaging Estimates & Trend Analysis

• 7.1. Beer Market, by Packaging: Key Takeaways
• 7.2. Packaging Movement Analysis & Market Share, 2024 & 2030
• 7.3. Market Estimates & Forecasts, by Packaging, 2018 - 2030 (USD Million)
  • 7.3.1. Bottles
    • 7.3.1.1. Market estimates and forecast, 2018 - 2030 (USD Million)
  • 7.3.2. Cans
    • 7.3.2.1. Market estimates and forecast, 2018 - 2030 (USD Million)
  • 7.3.3. Others
    • 7.3.3.1. Market estimates and forecast, 2018 - 2030 (USD Million)

Chapter 8. Beer Market: Production Estimates & Trend Analysis

• 8.1. Beer Market, by Production: Key Takeaways
• 8.2. Production Movement Analysis & Market Share, 2024 & 2030
• 8.3. Market Estimates & Forecasts, by Production, 2018 - 2030 (USD Million)
  • 8.3.1. Macro Brewery
    • 8.3.1.1. Market estimates and forecast, 2018 - 2030 (USD Million)
  • 8.3.2. Micro Brewery
    • 8.3.2.1. Market estimates and forecast, 2018 - 2030 (USD Million)
  • 8.3.3. Craft Brewery
    • 8.3.3.1. Market estimates and forecast, 2018 - 2030 (USD Million)

Chapter 9. Beer Market: Distribution Channel Estimates & Trend Analysis

• 9.1. Beer Market, by Distribution Channel: Key Takeaways
• 9.2. Distribution Channel Movement Analysis & Market Share, 2024 & 2030
• 9.3. Market Estimates & Forecasts, by Distribution Channel, 2018 - 2030 (USD Million)
  • 9.3.1. On-Trade
    • 9.3.1.1. Market estimates and forecast, 2018 - 2030 (USD Million)
  • 9.3.2. Off-Trade
    • 9.3.2.1. Market estimates and forecast, 2018 - 2030 (USD Million)

Chapter 10. Beer Market: Regional Estimates & Trend Analysis

• 10.1. Beer Market: Regional Outlook
• 10.2. Regional Movement Analysis & Market Share, 2024 & 2030
• 10.3. Market Estimates & Forecasts, by Region & Country, 2018 - 2030 (USD Million)
  • 10.3.1. North America
    • 10.3.1.1. Market estimates and forecast, 2018 - 2030 (USD Million)
    • 10.3.1.2. U.S.
      • 10.3.1.2.1. Key country dynamics
      • 10.3.1.2.2. Market estimates and forecast, 2018 - 2030 (USD Million)
    • 10.3.1.3. Canada
      • 10.3.1.3.1. Key country dynamics
      • 10.3.1.3.2. Market estimates and forecast, 2018 - 2030 (USD Million)
    • 10.3.1.4. Mexico
      • 10.3.1.4.1. Key country dynamics
      • 10.3.1.4.2. Market estimates and forecast, 2018 - 2030 (USD Million)
  • 10.3.2. Europe
    • 10.3.2.1. Market estimates and forecast, 2018 - 2030 (USD Million)
    • 10.3.2.2. Germany
      • 10.3.2.2.1. Key country dynamics
      • 10.3.2.2.2. Market estimates and forecast, 2018 - 2030 (USD Million)
    • 10.3.2.3. UK
      • 10.3.2.3.1. Key country dynamics
      • 10.3.2.3.2. Market estimates and forecast, 2018 - 2030 (USD Million)
    • 10.3.2.4. France
      • 10.3.2.4.1. Key country dynamics
      • 10.3.2.4.2. Market estimates and forecast, 2018 - 2030 (USD Million)
    • 10.3.2.5. Italy
      • 10.3.2.5.1. Key country dynamics
      • 10.3.2.5.2. Market estimates and forecast, 2018 - 2030 (USD Million)
    • 10.3.2.6. Spain
      • 10.3.2.6.1. Key country dynamics
      • 10.3.2.6.2. Market estimates and forecast, 2018 - 2030 (USD Million)
  • 10.3.3. Asia Pacific
    • 10.3.3.1. Market estimates and forecast, 2018 - 2030 (USD Million)
    • 10.3.3.2. China
      • 10.3.3.2.1. Key country dynamics
      • 10.3.3.2.2. Market estimates and forecast, 2018 - 2030 (USD Million)
    • 10.3.3.3. Japan
      • 10.3.3.3.1. Key country dynamics
      • 10.3.3.3.2. Market estimates and forecast, 2018 - 2030 (USD Million)
    • 10.3.3.4. India
      • 10.3.3.4.1. Key country dynamics
      • 10.3.3.4.2. Market estimates and forecast, 2018 - 2030 (USD Million)
    • 10.3.3.5. Australia & New Zealand
      • 10.3.3.5.1. Key country dynamics
      • 10.3.3.5.2. Market estimates and forecast, 2018 - 2030 (USD Million)
    • 10.3.3.6. South Korea
      • 10.3.3.6.1. Key country dynamics
      • 10.3.3.6.2. Market estimates and forecast, 2018 - 2030 (USD Million)
  • 10.3.4. Central & South America
    • 10.3.4.1. Market estimates and forecast, 2018 - 2030 (USD Million)
    • 10.3.4.2. Brazil
      • 10.3.4.2.1. Key country dynamics
      • 10.3.4.2.2. Market estimates and forecast, 2018 - 2030 (USD Million)
  • 10.3.5. Middle East & Africa
    • 10.3.5.1. Market estimates and forecast, 2018 - 2030 (USD Million)
    • 10.3.5.2. South Africa
      • 10.3.5.2.1. Key country dynamics
      • 10.3.5.2.2. Market estimates and forecast, 2018 - 2030 (USD Million)

Chapter 11. Competitive Analysis

• 11.1. Recent Developments & Impact Analysis by Key Market Participants
• 11.2. Company Categorization
• 11.3. Participant's Overview
• 11.4. Financial Performance
  • 11.4.1. Revenue
  • 11.4.2. COGS
  • 11.4.3. Gross Profit Margin (%)
  • 11.4.4. EBIT/EBITDA
  • 11.4.5. Regional Revenue Breakdown
  • 11.4.6. Business Segment Revenue Breakdown (as per annual report)
• 11.5. Product Portfolios
• 11.6. Company Market Share Analysis, 2024 (%)
• 11.7. Company Heat Map Analysis
• 11.8. Strategy Mapping
• 11.9. Company Profiles
  • 11.9.1. AB InBev
    • 11.9.1.1. Company Overview
    • 11.9.1.2. Financial Performance
    • 11.9.1.3. Product Portfolios
    • 11.9.1.4. Strategic Initiatives
  • 11.9.2. Heineken N.V.
    • 11.9.2.1. Company Overview
    • 11.9.2.2. Financial Performance
    • 11.9.2.3. Product Portfolios
    • 11.9.2.4. Strategic Initiatives
  • 11.9.3. Carlsberg Breweries A/S
    • 11.9.3.1. Company Overview
    • 11.9.3.2. Financial Performance
    • 11.9.3.3. Product Portfolios
    • 11.9.3.4. Strategic Initiatives
  • 11.9.4. Molson Coors Beverage Company
    • 11.9.4.1. Company Overview
    • 11.9.4.2. Financial Performance
    • 11.9.4.3. Product Portfolios
    • 11.9.4.4. Strategic Initiatives
  • 11.9.5. Asahi Group Holdings, Ltd.
    • 11.9.5.1. Company Overview
    • 11.9.5.2. Financial Performance
    • 11.9.5.3. Product Portfolios
    • 11.9.5.4. Strategic Initiatives
  • 11.9.6. Diageo
    • 11.9.6.1. Company Overview
    • 11.9.6.2. Financial Performance
    • 11.9.6.3. Product Portfolios
    • 11.9.6.4. Strategic Initiatives
  • 11.9.7. China Resources Beer (Holdings) Company Limited
    • 11.9.7.1. Company Overview
    • 11.9.7.2. Financial Performance
    • 11.9.7.3. Product Portfolios
    • 11.9.7.4. Strategic Initiatives
  • 11.9.8. Boston Beer Co.
    • 11.9.8.1. Company Overview
    • 11.9.8.2. Financial Performance
    • 11.9.8.3. Product Portfolios
    • 11.9.8.4. Strategic Initiatives
  • 11.9.9. Kirin Holdings Company, Limited.
    • 11.9.9.1. Company Overview
    • 11.9.9.2. Financial Performance
    • 11.9.9.3. Product Portfolios
    • 11.9.9.4. Strategic Initiatives
  • 11.9.10. Beijing Yanjing Beer Group Corporation
    • 11.9.10.1. Company Overview
    • 11.9.10.2. Financial Performance
    • 11.9.10.3. Product Portfolios
    • 11.9.10.4. Strategic Initiatives