Product Code: GVR-4-68040-568-2
Anime Figures & Action Toys Market Trends:
The global anime figures and action toys market size was estimated at USD 4,807.8 million in 2024 and is projected to grow at a CAGR of 9.3% from 2025 to 2030. The market growth is largely driven by the increasing global popularity of Japanese anime culture and the rising influence of streaming platforms showcasing anime content.
The surge in dedicated fan communities, collectibles culture, and limited-edition merchandise is further boosting adoption. Expanding e-commerce platforms and international conventions are enabling wider distribution and visibility of anime merchandise.
In addition, collaborations between anime studios and major toy manufacturers, along with growing demand for premium and customizable action figures, are fueling the expansion of the anime figures and action toys industry.
The increasing global fan base for anime and manga is reshaping the anime figures and action toys industry. Consumers seek to express their fandom through collectibles, and the demand for high-quality, character-accurate figures has surged. The growing collector culture and enthusiasm for anime merchandise are driving strong market growth, as fans look to own physical representations of their favorite characters, thereby propelling the anime figures and action toys industry growth.
The expansion of e-commerce and direct-to-consumer retail channels is a major driver for the anime figures and action toys industry. With the increasing convenience of online shopping and access to exclusive merchandise through digital platforms, consumers can more easily purchase figures from international brands and niche series. Limited-edition drops, pre-orders, and fan-funded campaigns are also contributing to demand, allowing collectors and fans to access rare and custom-designed products, driving the expansion of the anime figures and action toys industry.
Furthermore, partnerships between anime production houses and global toy manufacturers are playing a crucial role in market growth. These collaborations lead to the creation of high-quality, officially licensed figures that appeal to both casual fans and serious collectors. Brands are leveraging popular anime franchises to launch themed merchandise lines, and the resulting brand synergy is creating sustained demand across different demographics. Anime continues to gain mainstream appeal worldwide, and the resulting growth in merchandising partnerships is significantly boosting the market growth.
Moreover, technological advancements in manufacturing, such as 3D printing and improved molding techniques, are enhancing the quality and customization of anime figures and action toys. These innovations allow for greater detail, articulation, and variety in product lines, catering to a wider range of consumer preferences. From poseable action figures to hyper-detailed statues, technology is enabling the production of collectibles that meet the evolving expectations of anime enthusiasts. This increasing sophistication in product design and production is contributing to the rapid growth of the anime figures and action toys industry.
Global Anime Figures And Action Toys Market Report Segmentation
This report forecasts revenue growth at the global, regional, and country levels and provides an analysis of the latest technological trends in each of the sub-segments from 2018 to 2030. For this study, Grand View Research has segmented the global anime figures and action toys market report based on distribution channel, age group, price range, and region:
- Distribution Channel Outlook (Revenue, USD Million, 2018 - 2030)
- Hypermarkets & Supermarkets
- Specialty Stores
- Online/ E-commerce
- Others
- Age Group Outlook (Revenue, USD Million, 2018 - 2030)
- Up to 8 Years
- 9 - 15 Years
- 5 Years & Above
- Price Range Outlook (Revenue, USD Million, 2018 - 2030)
- < USD 50
- USD 50 - USD 150
- USD 150 - USD 500
- > USD 500
- Regional Outlook (Revenue, USD Million, 2018 - 2030)
- North America
- Europe
- Asia Pacific
- China
- India
- South Korea
- Australia
- Latin America
- Middle East & Africa
- Saudi Arabia
- South Africa
- UAE
- Japan
Table of Contents
Chapter 1. Methodology and Scope
- 1.1. Market Segmentation and Scope
- 1.2. Market Definitions
- 1.2.1. Information analysis
- 1.2.2. Market formulation & data visualization
- 1.2.3. Data validation & publishing
- 1.3. Research Scope and Assumptions
- 1.3.1. List of Data Sources
Chapter 2. Executive Summary
- 2.1. Market Outlook
- 2.2. Segment Outlook
- 2.3. Competitive Insights
Chapter 3. Anime Figures and Action Toys Market Variables, Trends, & Scope
- 3.1. Market Lineage Outlook
- 3.2. Market Dynamics
- 3.2.1. Market Driver Analysis
- 3.2.2. Market Restraint Analysis
- 3.2.3. Deployment Challenge
- 3.3. Anime Figures and Action Toys Market Analysis Tools
- 3.3.1. Deployment Analysis - Porter's
- 3.3.1.1. Bargaining power of the suppliers
- 3.3.1.2. Bargaining power of the buyers
- 3.3.1.3. Threats of substitution
- 3.3.1.4. Threats from new entrants
- 3.3.1.5. Competitive rivalry
- 3.3.2. PESTEL Analysis
- 3.3.2.1. Political landscape
- 3.3.2.2. Economic landscape
- 3.3.2.3. Social landscape
- 3.3.2.4. Technological landscape
- 3.3.2.5. Environmental landscape
- 3.3.2.6. Legal landscape
Chapter 4. Anime Figures and Action Toys Market: Distribution Channel Estimates & Trend Analysis
- 4.1. Segment Dashboard
- 4.2. Anime Figures and Action Toys Market: Distribution Channel Movement Analysis, USD Million, 2024 & 2030
- 4.3. Hypermarkets & Supermarkets
- 4.3.1. Hypermarkets & Supermarkets Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
- 4.4. Specialty Stores
- 4.4.1. Specialty Stores Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
- 4.5. Online/E-Commerce
- 4.5.1. Online/E-Commerce Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
- 4.6. Others
- 4.6.1. Others Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
Chapter 5. Anime Figures and Action Toys Market: Age Group Estimates & Trend Analysis
- 5.1. Segment Dashboard
- 5.2. Anime Figures and Action Toys Market: Age Group Movement Analysis, USD Million, 2024 & 2030
- 5.3. Up to 8 Years
- 5.3.1. Up to 8 Years Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
- 5.4. 9 - 15 Years
- 5.4.1. 9 - 15 Years Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
- 5.5. 15 Years & Above
- 5.5.1. 15 Years & Above Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
Chapter 6. Anime Figures and Action Toys Market: Price Range Estimates & Trend Analysis
- 6.1. Segment Dashboard
- 6.2. Anime Figures and Action Toys Market: Price Range Movement Analysis, USD Million, 2024 & 2030
- 6.3. < USD 50
- 6.3.1. < USD 50 Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
- 6.4. USD 50 - USD 150
- 6.4.1. USD 50 - USD 150 Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
- 6.5. USD 150 - USD 500
- 6.5.1. USD 150 - USD 500 Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
- 6.6. > USD 500
- 6.6.1. > USD 500 Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
Chapter 7. Regional Estimates & Trend Analysis
- 7.1. Anime Figures and Action Toys Market by Region, 2024 & 2030
- 7.2. North America
- 7.2.1. North America Anime Figures and Action Toys Market Estimates & Forecasts, 2018 - 2030 (USD Million)
- 7.2.2. U.S.
- 7.2.2.1. Anime Figures and Action Toys Market Estimates and Forecasts, 2018 - 2030 (USD Million)
- 7.2.3. Canada
- 7.2.3.1. Canada Anime Figures and Action Toys Market Estimates and Forecasts, 2018 - 2030 (USD Million)
- 7.2.4. Mexico
- 7.2.4.1. Mexico Anime Figures and Action Toys Market Estimates and Forecasts, 2018 - 2030 (USD Million)
- 7.3. Europe
- 7.3.1. Europe Anime Figures and Action Toys Market Estimates and Forecasts, 2018 - 2030 (USD Million)
- 7.3.2. UK
- 7.3.2.1. UK Anime Figures and Action Toys Market Estimates and Forecasts, 2018 - 2030 (USD Million)
- 7.3.3. Germany
- 7.3.3.1. Germany Anime Figures and Action Toys Market Estimates and Forecasts, 2018 - 2030 (USD Million)
- 7.3.4. France
- 7.3.4.1. France Anime Figures and Action Toys Market Estimates and Forecasts, 2018 - 2030 (USD Million)
- 7.4. Asia Pacific
- 7.4.1. Asia Pacific Anime Figures and Action Toys Market Estimates and Forecasts, 2018 - 2030 (USD Million)
- 7.4.2. China
- 7.4.2.1. China Anime Figures and Action Toys Market Estimates and Forecasts, 2018 - 2030 (USD Million)
- 7.4.3. India
- 7.4.3.1. India Anime Figures and Action Toys Market Estimates and Forecasts, 2018 - 2030 (USD Million)
- 7.4.4. South Korea
- 7.4.4.1. South Korea Anime Figures and Action Toys Market Estimates and Forecasts, 2018 - 2030 (USD Million)
- 7.4.5. Australia
- 7.4.5.1. Australia Anime Figures and Action Toys Market Estimates and Forecasts, 2018 - 2030 (USD Million)
- 7.5. Latin America
- 7.5.1. Latin America Anime Figures and Action Toys Market Estimates and Forecasts, 2018 - 2030 (USD Million)
- 7.5.2. Brazil
- 7.5.2.1. Brazil Anime Figures and Action Toys Market Estimates and Forecasts, 2018 - 2030 (USD Million)
- 7.6. Middle East and Africa
- 7.6.1. Middle East and Africa Anime Figures and Action Toys Market Estimates and Forecasts, 2018 - 2030 (USD Million)
- 7.6.2. Saudi Arabia
- 7.6.2.1. Saudi Arabia Anime Figures and Action Toys Market Estimates and Forecasts, 2018 - 2030 (USD Million)
- 7.6.3. South Africa
- 7.6.3.1. South Africa Anime Figures and Action Toys Market Estimates and Forecasts, 2018 - 2030 (USD Million)
- 7.6.4. UAE
- 7.6.4.1. UAE Anime Figures and Action Toys Market Estimates and Forecasts, 2018 - 2030 (USD Million)
- 7.7. Japan
- 7.7.1. Japan Anime Figures and Action Toys Market Estimates and Forecasts, 2018 - 2030 (USD Million)
Chapter 8. Competitive Landscape
- 8.1. Company Categorization
- 8.2. Company Market Positioning
- 8.3. Company Heat Map Analysis
- 8.4. Company Profiles/Listing
- 8.4.1. Bandai Namco Holdings Inc.
- 8.4.1.1. Participant's Overview
- 8.4.1.2. Financial Performance
- 8.4.1.3. Product Benchmarking
- 8.4.1.4. Strategic Initiatives
- 8.4.2. Hasbro.
- 8.4.2.1. Participant's Overview
- 8.4.2.2. Financial Performance
- 8.4.2.3. Product Benchmarking
- 8.4.2.4. Strategic Initiatives
- 8.4.3. Diamond Select Toys.
- 8.4.3.1. Participant's Overview
- 8.4.3.2. Financial Performance
- 8.4.3.3. Product Benchmarking
- 8.4.3.4. Strategic Initiatives
- 8.4.4. KOTOBUKIYA
- 8.4.4.1. Participant's Overview
- 8.4.4.2. Financial Performance
- 8.4.4.3. Product Benchmarking
- 8.4.4.4. Strategic Initiatives
- 8.4.5. MAX FACTORY
- 8.4.5.1. Participant's Overview
- 8.4.5.2. Financial Performance
- 8.4.5.3. Product Benchmarking
- 8.4.5.4. Strategic Initiatives
- 8.4.6. Playmates Toys Ltd.
- 8.4.6.1. Participant's Overview
- 8.4.6.2. Financial Performance
- 8.4.6.3. Product Benchmarking
- 8.4.6.4. Strategic Initiatives
- 8.4.7. JAKKS Pacific, Inc.
- 8.4.7.1. Participant's Overview
- 8.4.7.2. Financial Performance
- 8.4.7.3. Product Benchmarking
- 8.4.7.4. Strategic Initiatives
- 8.4.8. Good Smile Company, Inc.
- 8.4.8.1. Participant's Overview
- 8.4.8.2. Financial Performance
- 8.4.8.3. Product Benchmarking
- 8.4.8.4. Strategic Initiatives
- 8.4.9. Aniplex Inc.
- 8.4.9.1. Participant's Overview
- 8.4.9.2. Financial Performance
- 8.4.9.3. Product Benchmarking
- 8.4.9.4. Strategic Initiatives
- 8.4.10. Spin Master.
- 8.4.10.1. Participant's Overview
- 8.4.10.2. Financial Performance
- 8.4.10.3. Product Benchmarking
- 8.4.10.4. Strategic Initiatives
- 8.4.11. McFarlane Toys
- 8.4.11.1. Participant's Overview
- 8.4.11.2. Financial Performance
- 8.4.11.3. Product Benchmarking
- 8.4.11.4. Strategic Initiatives