スリープツーリズムの世界市場：市場規模・シェア・動向分析 (目的別・旅行の種類別・宿泊施設別・地域別)、セグメント別予測 (2025年～2030年)

スリープツーリズム市場の成長と動向：

Grand View Research, Inc.の最新レポートによると、世界のスリープツーリズムの市場規模は2030年までに1,489億8,000万米ドルに達すると予測され、2025年から2030年までのCAGRは12.4%で成長すると予測されています。

ホスピタリティ業界は、休息と若返りを求める旅行者に牽引され、スリープツーリズムが牽引力を増すにつれ、大きな変化を目の当たりにしています。この新たな動向は、ウェルネスとホリスティック・ウェルビーイングの重視の高まりと一致しています。ホテルは現在、質の高い休息を優先する革新的な睡眠中心のサービスやアメニティを提供することで、睡眠不足のゲストに対応しています。パンデミック（世界的大流行）により、疲労回復へのニーズが高まり、旅行者はバケーションにおける睡眠の役割を再評価するようになりました。その結果、ホテルは睡眠に焦点を当てたプログラムを含む従来のサービスを変革し始めています。

いくつかの有名ホテルは、この需要に創造的に応えています。高級ホテルは、防音室、ウェイト付き毛布、カスタマイズ可能な枕メニューなど、リラクゼーションと睡眠増進に重点を置いた体験を企画しています。さらに、ガイド付き瞑想、心を落ち着かせるお茶、眠りを誘うアロマセラピーをサービスに組み込んでいるところもあります。深い休息を促す環境をデザインすることで、これらのホテルはゲストの体験を再定義しています。スリープツーリズムはもはや、どこに泊まるかではなく、いかによく眠るかということであり、業界の優先順位に変化をもたらしています。

睡眠に焦点を当てたサービスの増加は、旅行者の期待の変化を浮き彫りにしています。今や多くの旅行者が、バケーションを単なる冒険や娯楽ではなく、個人のウェルネスと結びつけています。ホテリエは、テクノロジー、科学、快適さを融合させたパーソナライズされた睡眠パッケージを作ることで適応しています。一人ひとりのニーズに合わせて調整するスマートベッド、防音環境、カスタマイズされたリラクゼーションプログラムは、この新しいアプローチを反映しています。その目的は、ゲストが充電されリフレッシュした気分で帰れるようにすることで、全体的な満足度とロイヤルティを高めることです。

ラグジュアリーブランドはこの分野で先陣を切り、オーダーメイドの睡眠リトリートとオーダーメイドパッケージを提供しています。専門のサウンドセラピーを備えたブティックホテルから、AIを搭載した睡眠技術を備えた都会の隠れ家まで、科学とラグジュアリーの融合に焦点が当てられています。このような体験には、フィットネスセンター、スパトリートメント、ウェルネスコンサルテーションへのアクセスが含まれていることが多く、リラクゼーションへの全体的なアプローチが保証されています。このような包括的なサービスは、ウェルネスと睡眠の質が重要な差別化要因となる、ホスピタリティの未来の方向性を示しています。

スリープツーリズムの動向は成長を続けており、旅行業界を再構築しています。ホテルは単なる宿泊場所ではなく、ウェルビーイングを最適化するためにデザインされた空間なのです。この進化は、バランスのとれた健康的なライフスタイルを促進しながら、現代の旅行者のニーズに対応することの重要性を強調しています。休息とリラクゼーションを優先させることで、ホテル業界はゲストと深いレベルでつながり、従来の概念を超えた体験を提供する新たな機会を開こうとしています。

スリープツーリズム市場：分析概要

• 目的別に見ると、2024年のスリープツーリズム市場全体では、副次的なスリープツーリズム旅行が大きな市場シェアを占めています。一般的なレジャーや出張の旅行者は、睡眠の質を高める宿泊施設を求める傾向が強まっています。こうした二次的なウェルネス旅行は、ピローメニュー、遮光カーテン、スマートベッドなど、睡眠を高めるアメニティを標準的なホスピタリティサービスに組み込むことに重点を置いています。
• 旅行の種類別に見ると、海外へのスリープツーリズムは2025年から2030年にかけて急成長すると予測されています。ウェルネス志向の旅行者が海外で変容的な体験を求めるため、海外スリープツーリズムは成長の態勢を整えています。
• 宿泊施設別では、2024年にホテルがスリープツーリズム業界を支配する宿泊施設として浮上しました。ホテルは、質の高い睡眠体験に対する需要の高まりに応えるウェルネス重視のイノベーションを統合することで、スリープツーリズム産業をリードしています。パークハイアット・ニューヨークやウォルドーフ・アストリア・モナーク・ビーチなどの高級ホテルで提供されているブライツのスマートマットレスのような製品では、宿泊客は硬さをカスタマイズしたり、Somnifyのようなリラクゼーション技術を使って休息を改善することができます。
• アジア太平洋のスリープツーリズム市場は、旅行者がストレス、燃え尽き症候群、睡眠障害と闘うために休息体験を求めることから、2025年から2030年にかけて成長すると予想されています。タイ、バリ、スリランカ、ベトナムなどの目的地は、自然の美しさと革新的な睡眠ウェルネス・プログラムを組み合わせた静かな環境を提供しています。

目次

第1章 分析方法・範囲

第2章 エグゼクティブサマリー

第3章 スリープツーリズム市場：変動要因・傾向・範囲

• 市場概要
• 業界のバリューチェーン分析
  • 予約モード分析
  • 利益率分析
• 市場力学
  • 市場促進要因の分析
  • 市場抑制要因の分析
  • 市場機会
  • 市場の課題
• 業界分析ツール
  • ポーターのファイブフォース分析
• 市場参入戦略

第4章 スリープツーリズム市場：消費者行動分析

• 人口統計分析
• 消費者の動向と嗜好
• 予約決定に影響を与える要因
• 消費者のサービス採用状況

第5章 スリープツーリズム市場：目的別の推定・動向分析

• スリープツーリズム市場：主なポイント、目的別
• 変動分析と市場シェア：目的別 (2024年・2030年)
• 目的別 (2018～2030年)
  • 主目的
  • 副次的

第6章 スリープツーリズム市場：旅行の種類別の推定・動向分析

• スリープツーリズム市場：主なポイント、旅行の種類別
• 変動分析と市場シェア：旅行の種類別 (2024年・2030年)
• 旅行の種類別 (2018～2030年)
  • 国内
  • 海外

第7章 スリープツーリズム市場：宿泊施設別の推定・動向分析

• スリープツーリズム市場：主なポイント、宿泊施設別
• 変動分析と市場シェア：宿泊施設別 (2024年・2030年)
• 宿泊施設別 (2018～2030年)
  • ホテル
  • リゾート
  • リトリートセンター
  • その他

第8章 スリープツーリズム市場：地域別の推定・動向分析

• スリープツーリズム市場：地域別の展望
• 地域別市場：重要なポイント
• 地域別 (2018～2030年)
  • 北米
  • 欧州
  • アジア太平洋
  • 中南米
  • 中東・アフリカ

第9章 スリープツーリズム市場：競合分析

• 最新動向と影響分析：主な市場参入企業別
• 企業分類
• 参入企業の概要
• 財務実績
• 製品のベンチマーク
• 企業市場シェア分析 (%、2024年)
• 企業ヒートマップ分析
• 戦略マッピング
• 企業プロファイル
  • Hilton
  • InterContinental Hotels Group PLC（Six Senses, etc）
  • Mandarin Oriental Hotel Group
  • The Laslet
  • Careys Manor
  • Ruby Lucy Hotel
  • Pan Pacific Hotels Group
  • Canyon Ranch
  • Waldorf Astoria Los Cabos Pedregal
  • Castle Hot Springs

List of Tables

• Table 1 Sleep tourism market: Key market driver analysis
• Table 2 Sleep tourism market: Key market restraint analysis
• Table 3 Sleep tourism market estimates & forecast, 2018 - 2030, by purpose (USD Billion)
• Table 4 Primary sleep tourism market estimates & forecasts, 2018 - 2030 (USD Billion)
• Table 5 Secondary sleep tourism market estimates & forecasts, 2018 - 2030 (USD Billion)
• Table 6 Sleep tourism market estimates & forecast, 2018 - 2030, by travel type (USD Billion)
• Table 7 Domestic sleep tourism market estimates & forecasts, 2018 - 2030 (USD Billion)
• Table 8 International sleep tourism market estimates & forecasts, 2018 - 2030 (USD Billion)
• Table 9 Sleep tourism market estimates & forecasts, by accommodation 2018 - 2030 (USD Billion)
• Table 10 Sleep tourism market estimates & forecast, 2018 - 2030, for hotels (USD Billion)
• Table 11 Sleep tourism market estimates & forecast, 2018 - 2030, for resorts (USD Billion)
• Table 12 Sleep tourism market estimates & forecast, 2018 - 2030, for retreat centers (USD Billion)
• Table 13 Sleep tourism market estimates & forecast, 2018 - 2030, for other accommodations (USD Billion)
• Table 14 Sleep tourism market estimates & forecast, 2018 - 2030, by region (USD Billion)
• Table 15 North America sleep tourism market estimates and forecast, 2018 - 2030 (USD Billion)
• Table 16 North America sleep tourism market revenue estimates and forecast, by travel type, 2018 - 2030 (USD Billion)
• Table 17 North America sleep tourism market revenue estimates and forecast, by purpose, 2018 - 2030 (USD Billion)
• Table 18 North America sleep tourism market revenue estimates and forecast, by accommodation, 2018 - 2030 (USD Billion)
• Table 19 U.S. macro-economic outlay
• Table 20 U.S. sleep tourism market estimates and forecast, 2018 - 2030 (USD Billion)
• Table 21 U.S. sleep tourism market revenue estimates and forecast, by travel type, 2018 - 2030 (USD Billion)
• Table 22 U.S. sleep tourism market revenue estimates and forecast, by purpose, 2018 - 2030 (USD Billion)
• Table 23 U.S. sleep tourism market revenue estimates and forecast, by accommodation, 2018 - 2030 (USD Billion)
• Table 24 Canada macro-economic outlay
• Table 25 Canada sleep tourism market estimates and forecast, 2018 - 2030 (USD Billion)
• Table 26 Canada sleep tourism market revenue estimates and forecast, by travel type, 2018 - 2030 (USD Billion)
• Table 27 Canada sleep tourism market revenue estimates and forecast, by purpose, 2018 - 2030 (USD Billion)
• Table 28 Canada sleep tourism market revenue estimates and forecast, by accommodation, 2018 - 2030 (USD Billion)
• Table 29 Mexico macro-economic outlay
• Table 30 Mexico sleep tourism market estimates and forecast, 2018 - 2030 (USD Billion)
• Table 31 Mexico sleep tourism market revenue estimates and forecast, by travel type, 2018 - 2030 (USD Billion)
• Table 32 Mexico sleep tourism market revenue estimates and forecast, by purpose, 2018 - 2030 (USD Billion)
• Table 33 Mexico sleep tourism market revenue estimates and forecast, by accommodation, 2018 - 2030 (USD Billion)
• Table 34 Europe sleep tourism market estimates and forecast, 2018 - 2030 (USD Billion)
• Table 35 Europe sleep tourism market revenue estimates and forecast, by travel type, 2018 - 2030 (USD Billion)
• Table 36 Europe sleep tourism market revenue estimates and forecast, by purpose, 2018 - 2030 (USD Billion)
• Table 37 Europe sleep tourism market revenue estimates and forecast, by accommodation, 2018 - 2030 (USD Billion)
• Table 38 U.K. macro-economic outlay
• Table 39 U.K. sleep tourism market estimates and forecast, 2018 - 2030 (USD Billion)
• Table 40 U.K. sleep tourism market revenue estimates and forecast, by travel type, 2018 - 2030 (USD Billion)
• Table 41 U.K. sleep tourism market revenue estimates and forecast, by purpose, 2018 - 2030 (USD Billion)
• Table 42 U.K. sleep tourism market revenue estimates and forecast, by accommodation, 2018 - 2030 (USD Billion)
• Table 43 Germany macro-economic outlay
• Table 44 Germany sleep tourism market estimates and forecast, 2018 - 2030 (USD Billion)
• Table 45 Germany sleep tourism market revenue estimates and forecast, by travel type, 2018 - 2030 (USD Billion)
• Table 46 Germany sleep tourism market revenue estimates and forecast, by purpose, 2018 - 2030 (USD Billion)
• Table 47 Germany sleep tourism market revenue estimates and forecast, by accommodation, 2018 - 2030 (USD Billion)
• Table 48 France macro-economic outlay
• Table 49 France sleep tourism market estimates and forecast, 2018 - 2030 (USD Billion)
• Table 50 France sleep tourism market revenue estimates and forecast, by travel type, 2018 - 2030 (USD Billion)
• Table 51 France sleep tourism market revenue estimates and forecast, by purpose, 2018 - 2030 (USD Billion)
• Table 52 France sleep tourism market revenue estimates and forecast, by accommodation, 2018 - 2030 (USD Billion)
• Table 53 Italy macro-economic outlay
• Table 54 Italy sleep tourism market estimates and forecast, 2018 - 2030 (USD Billion)
• Table 55 Italy sleep tourism market revenue estimates and forecast, by travel type, 2018 - 2030 (USD Billion)
• Table 56 Italy sleep tourism market revenue estimates and forecast, by purpose, 2018 - 2030 (USD Billion)
• Table 57 Italy sleep tourism market revenue estimates and forecast, by accommodation, 2018 - 2030 (USD Billion)
• Table 58 Spain macro-economic outlay
• Table 59 Spain sleep tourism market estimates and forecast, 2018 - 2030 (USD Billion)
• Table 60 Spain sleep tourism market revenue estimates and forecast, by travel type, 2018 - 2030 (USD Billion)
• Table 61 Spain sleep tourism market revenue estimates and forecast, by purpose, 2018 - 2030 (USD Billion)
• Table 62 Spain sleep tourism market revenue estimates and forecast, by accommodation, 2018 - 2030 (USD Billion)
• Table 63 Asia Pacific sleep tourism market estimates and forecast, 2018 - 2030 (USD Billion)
• Table 64 Asia Pacific sleep tourism market revenue estimates and forecast, by travel type, 2018 - 2030 (USD Billion)
• Table 65 Asia Pacific sleep tourism market revenue estimates and forecast, by purpose, 2018 - 2030 (USD Billion)
• Table 66 Asia Pacific sleep tourism market revenue estimates and forecast, by accommodation, 2018 - 2030 (USD Billion)
• Table 67 China macro-economic outlay
• Table 68 China sleep tourism market estimates and forecast, 2018 - 2030 (USD Billion)
• Table 69 China sleep tourism market revenue estimates and forecast, by travel type, 2018 - 2030 (USD Billion)
• Table 70 China sleep tourism market revenue estimates and forecast, by purpose, 2018 - 2030 (USD Billion)
• Table 71 China sleep tourism market revenue estimates and forecast, by accommodation, 2018 - 2030 (USD Billion)
• Table 72 India macro-economic outlay
• Table 73 India sleep tourism market estimates and forecast, 2018 - 2030 (USD Billion)
• Table 74 India sleep tourism market revenue estimates and forecast, by travel type, 2018 - 2030 (USD Billion)
• Table 75 India sleep tourism market revenue estimates and forecast, by purpose, 2018 - 2030 (USD Billion)
• Table 76 India sleep tourism market revenue estimates and forecast, by accommodation, 2018 - 2030 (USD Billion)
• Table 77 Japan macro-economic outlay
• Table 78 Japan sleep tourism market estimates and forecast, 2018 - 2030 (USD Billion)
• Table 79 Japan sleep tourism market revenue estimates and forecast, by travel type, 2018 - 2030 (USD Billion)
• Table 80 Japan sleep tourism market revenue estimates and forecast, by purpose, 2018 - 2030 (USD Billion)
• Table 81 Japan sleep tourism market revenue estimates and forecast, by accommodation, 2018 - 2030 (USD Billion)
• Table 82 South Korea macro-economic outlay
• Table 83 South Korea sleep tourism market estimates and forecast, 2018 - 2030 (USD Billion)
• Table 84 South Korea sleep tourism market revenue estimates and forecast, by travel type, 2018 - 2030 (USD Billion)
• Table 85 South Korea sleep tourism market revenue estimates and forecast, by purpose, 2018 - 2030 (USD Billion)
• Table 86 Australia & New Zealand macro-economic outlay
• Table 87 Australia & New Zealand sleep tourism market estimates and forecast, 2018 - 2030 (USD Billion)
• Table 88 Australia & New Zealand sleep tourism market revenue estimates and forecast, by travel type, 2018 - 2030 (USD Billion)
• Table 89 Australia & New Zealand sleep tourism market revenue estimates and forecast, by purpose, 2018 - 2030 (USD Billion)
• Table 90 Central & South America sleep tourism market estimates and forecast, 2018 - 2030 (USD Billion)
• Table 91 Central & South America sleep tourism market revenue estimates and forecast, by travel type, 2018 - 2030 (USD Billion)
• Table 92 Central & South America sleep tourism market revenue estimates and forecast, by purpose, 2018 - 2030 (USD Billion)
• Table 93 Central & South America sleep tourism market revenue estimates and forecast, by accommodation, 2018 - 2030 (USD Billion)
• Table 94 Brazil macro-economic outlay
• Table 95 Brazil sleep tourism market estimates and forecast, 2018 - 2030 (USD Billion)
• Table 96 Brazil sleep tourism market revenue estimates and forecast, by travel type, 2018 - 2030 (USD Billion)
• Table 97 Brazil sleep tourism market revenue estimates and forecast, by purpose, 2018 - 2030 (USD Billion)
• Table 98 Brazil sleep tourism market revenue estimates and forecast, by accommodation, 2018 - 2030 (USD Billion)
• Table 99 Argentina macro-economic outlay
• Table 100 Argentina sleep tourism market estimates and forecast, 2018 - 2030 (USD Billion)
• Table 101 Argentina sleep tourism market revenue estimates and forecast, by travel type, 2018 - 2030 (USD Billion)
• Table 102 Argentina sleep tourism market revenue estimates and forecast, by purpose, 2018 - 2030 (USD Billion)
• Table 103 Argentina sleep tourism market revenue estimates and forecast, by accommodation, 2018 - 2030 (USD Billion)
• Table 104 Middle East & Africa sleep tourism market estimates and forecast, 2018 - 2030 (USD Billion)
• Table 105 Middle East & Africa sleep tourism market revenue estimates and forecast, by travel type, 2018 - 2030 (USD Billion)
• Table 106 Middle East & Africa sleep tourism market revenue estimates and forecast, by purpose, 2018 - 2030 (USD Billion)
• Table 107 Middle East & Africa sleep tourism market revenue estimates and forecast, by accommodation, 2018 - 2030 (USD Billion)
• Table 108 South Africa macro-economic outlay
• Table 109 South Africa sleep tourism market estimates and forecast, 2018 - 2030 (USD Billion)
• Table 110 South Africa sleep tourism market revenue estimates and forecast, by travel type, 2018 - 2030 (USD Billion)
• Table 111 South Africa sleep tourism market revenue estimates and forecast, by purpose, 2018 - 2030 (USD Billion)
• Table 112 South Africa sleep tourism market revenue estimates and forecast, by accommodation, 2018 - 2030 (USD Billion)
• Table 113 UAE macro-economic outlay
• Table 114 UAE sleep tourism market estimates and forecast, 2018 - 2030 (USD Billion)
• Table 115 UAE sleep tourism market revenue estimates and forecast, by travel type, 2018 - 2030 (USD Billion)
• Table 116 UAE sleep tourism market revenue estimates and forecast, by purpose, 2018 - 2030 (USD Billion)
• Table 117 UAE sleep tourism market revenue estimates and forecast, by accommodation, 2018 - 2030 (USD Billion)
• Table 118 Recent developments & impact analysis, by key market participants
• Table 119 Company market share, 2024 (%)
• Table 120 Company heat map analysis, 2024
• Table 121 Companies implementing key strategies

List of Figures

• Fig. 1 Sleep tourism market segmentation
• Fig. 2 Information procurement
• Fig. 3 Primary research pattern
• Fig. 4 Primary research approaches
• Fig. 5 Primary research process
• Fig. 6 Market snapshot
• Fig. 7 Segment snapshot
• Fig. 8 Regional snapshot
• Fig. 9 Competitive landscape Snapshot
• Fig. 10 Parent industry and sleep tourism market size, 2024 (USD Billion)
• Fig. 11 Sleep tourism market: Value chain analysis
• Fig. 12 Sleep tourism market: Dynamics
• Fig. 13 Sleep tourism market: Porter's five forces analysis
• Fig. 14 Sleep tourism market, by purpose: Key takeaways
• Fig. 15 Sleep tourism market: Purpose movement analysis, 2024 & 2030 (%)
• Fig. 16 Primary sleep tourism market estimates & forecasts, 2018 - 2030 (USD Billion)
• Fig. 17 Secondary sleep tourism market estimates & forecasts, 2018 - 2030 (USD Billion)
• Fig. 18 Sleep tourism market, by travel type: Key takeaways
• Fig. 19 Sleep tourism market: Travel type movement analysis, 2024 & 2030 (%)
• Fig. 20 Domestic sleep tourism market estimates & forecasts, 2018 - 2030 (USD Billion)
• Fig. 21 International sleep tourism market estimates & forecasts, 2018 - 2030 (USD Billion)
• Fig. 22 Sleep tourism market, by accommodation: Key takeaways
• Fig. 23 Sleep tourism market: Accommodation movement analysis, 2024 & 2030 (%)
• Fig. 24 Sleep tourism market estimates & forecast, 2018 - 2030, for hotels (USD Billion)
• Fig. 25 Sleep tourism market estimates & forecast, 2018 - 2030, for resorts (USD Billion)
• Fig. 26 Sleep tourism market estimates & forecast, 2018 - 2030, for retreat centers (USD Billion)
• Fig. 27 Sleep tourism market estimates & forecast, 2018 - 2030, for other accommodations (USD Billion)
• Fig. 28 Regional marketplace: Key takeaways
• Fig. 29 North America sleep tourism market estimates & forecast, 2018 - 2030 (USD Billion)
• Fig. 30 U.S. sleep tourism market estimates & forecast, 2018 - 2030 (USD Billion)
• Fig. 31 Canada sleep tourism market estimates & forecast, 2018 - 2030 (USD Billion)
• Fig. 32 Mexico sleep tourism market estimates & forecast, 2018 - 2030 (USD Billion)
• Fig. 33 Europe sleep tourism market estimates & forecast, 2018 - 2030 (USD Billion)
• Fig. 34 U.K. sleep tourism market estimates & forecast, 2018 - 2030 (USD Billion)
• Fig. 35 Germany sleep tourism market estimates & forecast, 2018 - 2030 (USD Billion)
• Fig. 36 France sleep tourism market estimates & forecast, 2018 - 2030 (USD Billion)
• Fig. 37 Italy sleep tourism market estimates & forecast, 2018 - 2030 (USD Billion)
• Fig. 38 Spain sleep tourism market estimates & forecast, 2018 - 2030 (USD Billion)
• Fig. 39 Asia Pacific sleep tourism market estimates & forecast, 2018 - 2030 (USD Billion)
• Fig. 40 China sleep tourism market estimates & forecast, 2018 - 2030 (USD Billion)
• Fig. 41 Japan sleep tourism market estimates & forecast, 2018 - 2030 (USD Billion)
• Fig. 42 India sleep tourism market estimates & forecast, 2018 - 2030 (USD Billion)
• Fig. 43 Australia & New Zealand sleep tourism market estimates & forecast, 2018 - 2030 (USD Billion)
• Fig. 44 South Korea sleep tourism market estimates & forecast, 2018 - 2030 (USD Billion)
• Fig. 45 Central and South America sleep tourism market estimates & forecast, 2018 - 2030 (USD Billion)
• Fig. 46 Brazil sleep tourism market estimates & forecast, 2018 - 2030 (USD Billion)
• Fig. 47 Argentina sleep tourism market estimates & forecast, 2018 - 2030 (USD Billion)
• Fig. 48 Middle East and Africa sleep tourism market estimates & forecast, 2018 - 2030 (USD Billion)
• Fig. 49 South Africa sleep tourism market estimates & forecast, 2018 - 2030 (USD Billion)
• Fig. 50 UAE sleep tourism market estimates & forecast, 2018 - 2030 (USD Billion)
• Fig. 51 Key company categorization
• Fig. 52 Company market share analysis, 2024
• Fig. 53 Strategic framework of sleep tourism market

Sleep Tourism Market Growth & Trends:

The global sleep tourism market size is expected to reach USD 148.98 billion by 2030, and is projected to grow at a CAGR of 12.4% from 2025 to 2030, according to a new report by Grand View Research, Inc. The hospitality industry is witnessing a significant shift as sleep tourism gains traction, driven by travelers seeking rest and rejuvenation. This emerging trend aligns with the growing emphasis on wellness and holistic well-being. Hotels are now catering to sleep-deprived guests by offering innovative sleep-centric services and amenities that prioritize quality rest. The pandemic has amplified the need for restorative experiences, leading travelers to re-evaluate the role of sleep in their vacations. As a result, hotels have begun to transform traditional offerings to include sleep-focused programs.

Several high-profile establishments have responded creatively to this demand. Luxury hotels are curating experiences that emphasize relaxation and sleep enhancement, such as soundproofed rooms, weighted blankets, and customizable pillow menus. Some go further by integrating guided meditations, calming teas, and sleep-inducing aromatherapies into their services. By designing environments that promote deep rest, these hotels are redefining the guest experience. Sleep tourism is no longer about where you stay but how well you sleep, marking a shift in industry priorities.

The rise in sleep-focused offerings highlights a change in traveler expectations. Many now associate vacations with personal wellness rather than just adventure or indulgence. Hoteliers are adapting by creating personalized sleep packages that combine technology, science, and comfort. Smart beds that adjust to individual needs, soundproof environments, and curated relaxation programs reflect this new approach. The aim is to ensure guests leave feeling recharged and refreshed, which enhances overall satisfaction and loyalty.

Luxury brands have taken the lead in this domain, offering bespoke sleep retreats and tailored packages. From boutique hotels with specialized sound therapy to urban retreats with AI-powered sleep technologies, the focus is on blending science and luxury. These experiences often include access to fitness centers, spa treatments, and wellness consultations, ensuring a holistic approach to relaxation. This comprehensive offering sets the tone for the future of hospitality, where wellness and sleep quality become key differentiators.

As the sleep tourism trend continues to grow, it is reshaping the travel industry. Hotels are not just places to stay but spaces designed to optimize well-being. This evolution underscores the importance of addressing modern travelers' needs while promoting a balanced, healthy lifestyle. By prioritizing rest and relaxation, the industry is unlocking new opportunities to connect with guests on a deeper level, offering them an experience that transcends the conventional.

Sleep Tourism Market Report Highlights:

• Based on purpose, secondary sleep tourism trips held a major market share in the overall sleep tourism market in 2024. Travelers on general leisure or business trips increasingly seek accommodations that enhance their sleep quality. These secondary wellness trips focus on integrating sleep-boosting amenities, such as pillow menus, blackout curtains, and smart beds, into standard hospitality offerings.
• Based on travel type, international sleep tourism is projected to grow rapidly from 2025 to 2030. International sleep tourism is poised for growth as wellness-focused travelers seek transformative experiences abroad.
• Based on accommodations, hotels emerged as dominating accommodation in the sleep tourism industry in 2024. Hotels are leading the sleep tourism industry by integrating wellness-focused innovations that cater to the growing demand for quality sleep experiences. With offerings like Bryte's smart mattresses, available in luxury properties such as Park Hyatt New York and Waldorf Astoria Monarch Beach, guests can customize firmness and use relaxation technology like Somnify for improved rest.
• The sleep tourism market in Asia Pacific is expected to grow from 2025 to 2030 as travelers seek restorative experiences to combat stress, burnout, and sleep disruptions. Destinations like Thailand, Bali, Sri Lanka, and Vietnam offer tranquil settings, combining natural beauty with innovative sleep wellness programs.

Table of Contents

Chapter 1. Methodology and Scope

• 1.1. Market Segmentation & Scope
• 1.2. Market Definition
• 1.3. Information Procurement
  • 1.3.1. Purchased Database
  • 1.3.2. GVR's Internal Database
  • 1.3.3. Secondary Materials & Third-Party Perspectives
  • 1.3.4. Primary Research
• 1.4. Information Analysis
  • 1.4.1. Data Analysis Models
• 1.5. Market Formulation & Data Visualization
• 1.6. Data Validation & Publishing

Chapter 2. Executive Summary

• 2.1. Market Snapshot
• 2.2. Purpose Outlook
• 2.3. Travel Type Outlook
• 2.4. Accommodation Outlook
• 2.5. Regional Outlook
• 2.6. Competitive Landscape Snapshot

Chapter 3. Sleep Tourism Market Variables and Trends

• 3.1. Market Introduction
• 3.2. Industry Value Chain Analysis
  • 3.2.1. Booking Mode Analysis
  • 3.2.2. Profit Margin Analysis
• 3.3. Market Dynamics
  • 3.3.1. Market Driver Analysis
  • 3.3.2. Market Restraint Analysis
  • 3.3.3. Market Opportunities
  • 3.3.4. Market Challenges
• 3.4. Industry Analysis Tools
  • 3.4.1. Porter's Five Forces Analysis
• 3.5. Market Entry Strategies

Chapter 4. Sleep Tourism Market: Consumer Behavior Analysis

• 4.1. Demographic Analysis
  • 4.1.1. Age
  • 4.1.2. Income
• 4.2. Consumer Trends & Preferences
  • 4.2.1. Use Of Technology
  • 4.2.2. Sustainable Practices
  • 4.2.3. Pillow Menus
  • 4.2.4. Others
• 4.3. Factors Affecting Booking Decisions
  • 4.3.1. Budget
  • 4.3.2. Amenities
  • 4.3.3. Technology Used
  • 4.3.4. Reviews & Recommendations
  • 4.3.5. Others
• 4.4. Consumer Service Adoption

Chapter 5. Sleep Tourism Market: Purpose Estimates & Trend Analysis

• 5.1. Sleep Tourism Market, By Purpose: Key Takeaways
• 5.2. Purpose Movement Analysis & Market Share, 2024 & 2030
• 5.3. Market Estimates & Forecasts, by Purpose, 2018 - 2030 (USD Billion)
  • 5.3.1. Primary
    • 5.3.1.1. Market estimates and forecast, 2018 - 2030 (USD Billion)
  • 5.3.2. Secondary
    • 5.3.2.1. Market estimates and forecast, 2018 - 2030 (USD Billion)

Chapter 6. Sleep Tourism Market: Travel Type Estimates & Trend Analysis

• 6.1. Sleep Tourism Market, By Travel Type: Key Takeaways
• 6.2. Travel Type Movement Analysis & Market Share, 2024 & 2030
• 6.3. Market Estimates & Forecasts, by Travel Type, 2018 - 2030 (USD Billion)
  • 6.3.1. Domestic
    • 6.3.1.1. Market estimates and forecast, 2018 - 2030 (USD Billion)
  • 6.3.2. International
    • 6.3.2.1. Market estimates and forecast, 2018 - 2030 (USD Billion)

Chapter 7. Sleep Tourism Market: Accommodation Estimates & Trend Analysis

• 7.1. Sleep Tourism Market, By Accommodation: Key Takeaways
• 7.2. Accommodation Movement Analysis & Market Share, 2024 & 2030
• 7.3. Market Estimates & Forecasts, by Accommodation, 2018 - 2030 (USD Billion)
  • 7.3.1. Hotels
    • 7.3.1.1. Market estimates and forecast, 2018 - 2030 (USD Billion)
  • 7.3.2. Resorts
    • 7.3.2.1. Market estimates and forecast, 2018 - 2030 (USD Billion)
  • 7.3.3. Retreat Centers
    • 7.3.3.1. Market estimates and forecast, 2018 - 2030 (USD Billion)
  • 7.3.4. Others
    • 7.3.4.1. Market estimates and forecast, 2018 - 2030 (USD Billion)

Chapter 8. Sleep Tourism Market: Regional Estimates & Trend Analysis

• 8.1. Sleep Tourism Market: Regional Outlook
• 8.2. Regional Marketplaces: Key Takeaways
• 8.3. Market Estimates & Forecasts, by Region, 2018 - 2030 (USD Billion)
  • 8.3.1. North America
    • 8.3.1.1. Market estimates and forecast, 2018 - 2030 (USD Billion)
    • 8.3.1.2. U.S.
      • 8.3.1.2.1. Key country dynamics (similar factors to be presented for other countries)
        • 8.3.1.2.1.1. Domestic Travelers
        • 8.3.1.2.1.2. International Travelers
        • 8.3.1.2.1.3. Occupancy Rates
        • 8.3.1.2.1.4. Average Room Rate
        • 8.3.1.2.1.5. Others
      • 8.3.1.2.2. Market estimates and forecast, 2018 - 2030 (USD Billion)
    • 8.3.1.3. Canada
      • 8.3.1.3.1. Key country dynamics
      • 8.3.1.3.2. Market estimates and forecast, 2018 - 2030 (USD Billion)
    • 8.3.1.4. Mexico
      • 8.3.1.4.1. Key country dynamics
      • 8.3.1.4.2. Market estimates and forecast, 2018 - 2030 (USD Billion)
  • 8.3.2. Europe
    • 8.3.2.1. Market estimates and forecast, 2018 - 2030 (USD Billion)
    • 8.3.2.2. U.K.
      • 8.3.2.2.1. Key country dynamics
      • 8.3.2.2.2. Market estimates and forecast, 2018 - 2030 (USD Billion)
    • 8.3.2.3. Germany
      • 8.3.2.3.1. Key country dynamics
      • 8.3.2.3.2. Market estimates and forecast, 2018 - 2030 (USD Billion)
    • 8.3.2.4. France
      • 8.3.2.4.1. Key country dynamics
      • 8.3.2.4.2. Market estimates and forecast, 2018 - 2030 (USD Billion)
    • 8.3.2.5. Italy
      • 8.3.2.5.1. Key country dynamics
      • 8.3.2.5.2. Market estimates and forecast, 2018 - 2030 (USD Billion)
    • 8.3.2.6. Spain
      • 8.3.2.6.1. Key country dynamics
      • 8.3.2.6.2. Market estimates and forecast, 2018 - 2030 (USD Billion)
  • 8.3.3. Asia Pacific
    • 8.3.3.1. Market estimates and forecast, 2018 - 2030 (USD Billion)
    • 8.3.3.2. China
      • 8.3.3.2.1. Key country dynamics
      • 8.3.3.2.2. Market estimates and forecast, 2018 - 2030 (USD Billion)
    • 8.3.3.3. Japan
      • 8.3.3.3.1. Key country dynamics
      • 8.3.3.3.2. Market estimates and forecast, 2018 - 2030 (USD Billion)
    • 8.3.3.4. India
      • 8.3.3.4.1. Key country dynamics
      • 8.3.3.4.2. Market estimates and forecast, 2018 - 2030 (USD Billion)
    • 8.3.3.5. South Korea
      • 8.3.3.5.1. Key country dynamics
      • 8.3.3.5.2. Market estimates and forecast, 2018 - 2030 (USD Billion)
    • 8.3.3.6. Australia & New Zealand
      • 8.3.3.6.1. Key country dynamics
      • 8.3.3.6.2. Market estimates and forecast, 2018 - 2030 (USD Billion)
  • 8.3.4. Central & South America
    • 8.3.4.1. Market estimates and forecast, 2018 - 2030 (USD Billion)
    • 8.3.4.2. Brazil
      • 8.3.4.2.1. Key country dynamics
      • 8.3.4.2.2. Market estimates and forecast, 2018 - 2030 (USD Billion).
    • 8.3.4.3. Argentina
      • 8.3.4.3.1. Key country dynamics
      • 8.3.4.3.2. Market estimates and forecast, 2018 - 2030 (USD Billion).
  • 8.3.5. Middle East & Africa
    • 8.3.5.1. Market estimates and forecast, 2018 - 2030 (USD Billion)
    • 8.3.5.2. South Africa
      • 8.3.5.2.1. Key country dynamics
      • 8.3.5.2.2. Market estimates and forecast, 2018 - 2030 (USD Billion)
    • 8.3.5.3. UAE
      • 8.3.5.3.1. Key country dynamics
      • 8.3.5.3.2. Market estimates and forecast, 2018 - 2030 (USD Billion)

Chapter 9. Sleep Tourism Market: Competitive Analysis

• 9.1. Recent Developments & Impact Analysis, by Key Market Participants
• 9.2. Company Categorization
• 9.3. Participant's Overview
• 9.4. Financial Performance
• 9.5. Product Benchmarking
• 9.6. Company Market Share Analysis, 2024 (%)
• 9.7. Company Heat Map Analysis, 2024
• 9.8. Strategy Mapping
• 9.9. Company Profiles
  • 9.9.1. Hilton
    • 9.9.1.1. Company Overview
    • 9.9.1.2. Financial Performance
    • 9.9.1.3. Product Portfolios
    • 9.9.1.4. Strategic Initiatives
  • 9.9.2. InterContinental Hotels Group PLC (Six Senses, etc)
    • 9.9.2.1. Company Overview
    • 9.9.2.2. Financial Performance
    • 9.9.2.3. Product Portfolios
    • 9.9.2.4. Strategic Initiatives
  • 9.9.3. Mandarin Oriental Hotel Group
    • 9.9.3.1. Company Overview
    • 9.9.3.2. Financial Performance
    • 9.9.3.3. Product Portfolios
    • 9.9.3.4. Strategic Initiatives
  • 9.9.4. The Laslet
    • 9.9.4.1. Company Overview
    • 9.9.4.2. Financial Performance
    • 9.9.4.3. Product Portfolios
    • 9.9.4.4. Strategic Initiatives
  • 9.9.5. Careys Manor
    • 9.9.5.1. Company Overview
    • 9.9.5.2. Financial Performance
    • 9.9.5.3. Product Portfolios
    • 9.9.5.4. Strategic Initiatives
  • 9.9.6. Ruby Lucy Hotel
    • 9.9.6.1. Company Overview
    • 9.9.6.2. Financial Performance
    • 9.9.6.3. Product Portfolios
    • 9.9.6.4. Strategic Initiatives
  • 9.9.7. Pan Pacific Hotels Group
    • 9.9.7.1. Company Overview
    • 9.9.7.2. Financial Performance
    • 9.9.7.3. Product Portfolios
    • 9.9.7.4. Strategic Initiatives
  • 9.9.8. Canyon Ranch
    • 9.9.8.1. Company Overview
    • 9.9.8.2. Financial Performance
    • 9.9.8.3. Product Portfolios
    • 9.9.8.4. Strategic Initiatives
  • 9.9.9. Waldorf Astoria Los Cabos Pedregal
    • 9.9.9.1. Company Overview
    • 9.9.9.2. Financial Performance
    • 9.9.9.3. Product Portfolios
    • 9.9.9.4. Strategic Initiatives
  • 9.9.10. Castle Hot Springs
    • 9.9.10.1. Company Overview
    • 9.9.10.2. Financial Performance
    • 9.9.10.3. Product Portfolios
    • 9.9.10.4. Strategic Initiatives