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ヘリテージツーリズムの市場規模、シェア、動向分析レポート：タイプ別、年齢層別、予約モード別、地域別、セグメント予測、2025年～2030年

Heritage Tourism Market Size, Share & Trends Analysis Report By Type (Cultural Heritage, Natural Heritage, Intangible Heritage), By Age Group, By Booking Mode, By Region, And Segment Forecasts, 2025 - 2030

出版日
ページ情報
英文 100 Pages
納期
2～10営業日
カスタマイズ可能
価格
価格表記: USDを日本円(税抜)に換算
本日の銀行送金レート: 1USD=146.99円
ヘリテージツーリズムの市場規模、シェア、動向分析レポート：タイプ別、年齢層別、予約モード別、地域別、セグメント予測、2025年～2030年
出版日: 2024年11月05日
発行: Grand View Research
ページ情報: 英文 100 Pages
納期: 2～10営業日
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  • 全表示
  • 概要
  • 図表
  • 目次
概要

ヘリテージツーリズム市場の成長と動向

Grand View Research, Inc.の最新レポートによると、世界のヘリテージツーリズム市場規模は2025～2030年にかけてCAGR 4.5％を記録し、2030年までに7,780億7,000万米ドルに達すると予測されています。

同市場は、旅行の手ごろさが増し、可処分所得が増加していることから、有望な成長が見込まれます。文化遺産や自然遺産に対する旅行者の関心の高まりが、市場の成長を後押しするとみられます。国連世界観光機関（UNWTO）によると、世界の観光客の約40％は文化遺産に消費する文化観光客です。さらに、ヘリテージツーリズムを改善するための政府による取り組みが増加していることから、遺産旅行へのアクセスと支出が増加し、遺産旅行市場の成長を牽引する可能性が高いです。

文化遺産セグメントは2021年に最大の収益シェアを占めました。これは、他の遺跡よりも歴史的なモニュメント、宮殿、建物、芸術品への旅行に対する消費者の志向が高いことに大きく起因しています。また、ユネスコの世界遺産リストによると、文化遺産は自然遺産だけでなく無形遺産も含めて全体の約50%を占めています。

2021年には、51～70歳のセグメントが最大の売上シェアを占めました。これは主に、旅行先に関連する消費者の関心と消費者志向に起因します。ベビーブーマー世代や高齢者世代は、さまざまなコミュニティの伝統的・文化的側面に大きな関心があるため、遺産旅行を選択する可能性が高いです。予測期間中、ミレニアル世代の旅行・観光志向の高まりは、文化観光市場の成長にとって有望な要因となりそうです。

予約モードのオンラインセグメントは、予測期間中に力強い成長が見込まれます。これは消費者プロファイルの変化に起因します。旅行産業におけるミレニアル世代とZ世代の割合が増加していることが、オンラインセグメントの成長を促進する可能性が高いです。さらに、世界中の主要参入企業によるオンライン予約チャネルの導入と立ち上げも、予測期間中の同セグメントの成長を促進すると予想されます。

2021年の収益シェアはアジア太平洋が最も高かったです。これは、この地域に豊かな遺産が存在することに大きく起因しています。ユネスコによると、アジア太平洋には、文化遺産、自然遺産、無形遺産からなる450以上の遺産が存在します。また、人口が多く、国内旅行が発達していることも、この地域の市場収益シェアが高い理由です。

ヘリテージツーリズム市場レポートハイライト

  • 文化遺産ツアーは2024年に55.62%の市場シェアを占める。旅行者が旅行先の伝統、芸術、歴史へ洞察を提供する有意義で没入感のある体験を求める傾向が強まり、文化遺産ツアーへの需要が高まっている
  • 51歳から70歳の旅行者の遺産ツアー需要は2024年に58.42%の市場シェアを獲得したが、これはこの層の文化的に豊かで教育的な旅行体験への関心の高まりを反映しています。
  • 2024年には、オフライン予約が68.78%の市場シェアを占めました。この成長の原動力となっているのは、パーソナライズされたサービスの永続的な魅力と、対面での交流に伴う具体的な体験です。

目次

第1章 調査手法と範囲

第2章 エグゼクティブサマリー

第3章 ヘリテージツーリズム市場の変数、動向、範囲

  • 市場系統の展望
    • 親市場の展望
    • 関連市場展望
  • 浸透と成長の展望のマッピング
  • 産業バリューチェーン分析
    • 予約モード分析
    • 季節性の動向と分析
  • 市場力学
    • 市場促進要因分析
    • 市場抑制要因分析
    • 市場機会
    • 市場課題
  • 産業分析ツール
    • ポーターのファイブフォース分析
  • 市場参入戦略

第4章 ヘリテージツーリズム市場： 消費者行動分析

  • 人口統計分析
  • 消費者の動向と嗜好
  • 購入決定に影響を与える要因
  • 消費者向けサービスの採用
  • 観察と推奨事項

第5章 ヘリテージツーリズム市場：タイプ、推定・動向分析

  • ヘリテージツーリズム市場、タイプ別：主要ポイント
  • タイプの変動分析と市場シェア、2024年と2030年
  • タイプ別、2018～2030年
    • 文化遺産
    • 自然遺産
    • 無形文化遺産

第6章 ヘリテージツーリズム市場：年齢層、推定・動向分析

  • ヘリテージツーリズム市場、年齢層別：主要ポイント
  • 年齢層の変動分析と市場シェア、2024年と2030年
  • 年齢層別、2018～2030年
    • 30歳以下
    • 31～50歳
    • 51～70歳
    • 71歳以上

第7章 ヘリテージツーリズム市場： 予約モード、推定・動向分析

  • ヘリテージツーリズム市場、予約モード別：主要ポイント
  • 予約モードの変動分析と市場シェア、2024年と2030年
  • 予約モード別、2018～2030年
    • オンライン
    • オフライン

第8章 ヘリテージツーリズム市場：地域別、推定・動向分析

  • ヘリテージツーリズム市場：地域展望
  • 地域市場：主要ポイント
  • 地域別、2018～2030年
    • 北米
    • 欧州
    • アジア太平洋
    • 中南米
    • 中東・アフリカ

第9章 ヘリテージツーリズム市場：競合分析

  • 主要市場参入企業による最近の動向と影響分析
  • 企業分類
  • 参入企業概要
  • サービスベンチマーク
  • 企業市場シェア分析、2024年（％）
  • 企業ヒートマップ分析、2024年
  • 戦略マッピング
  • 企業プロファイル
    • ACE Cultural Tours Ltd.
    • Exodus Travels Ltd.
    • Expedia Group, Inc.
    • BCD Travel
    • TUI AG
    • ATG Travel
    • Kesari Tours Pvt. Ltd.
    • Carlson Wagonlit Travel
    • Martin Randall Travel Ltd.
    • Travel Leaders Group
図表

List of Tables

  • Table 1. Heritage tourism market: Key market driver analysis
  • Table 2. Heritage tourism market: Key market restraint analysis
  • Table 3. Heritage tourism market estimates & forecast, by type (USD Billion)
  • Table 4. Cultural heritage tourism market estimates & forecasts, 2018 - 2030 (USD Billion)
  • Table 5. Natural heritage tourism market estimates & forecasts, 2018 - 2030 (USD Billion)
  • Table 6. Intangible heritage tourism market estimates & forecasts, 2018 - 2030 (USD Billion)
  • Table 7. Heritage tourism market estimates & forecast, by age group (USD Billion)
  • Table 8. Heritage tourism market estimates & forecasts for travelers aged under 30, 2018 - 2030 (USD Billion)
  • Table 9. Heritage tourism market estimates & forecasts for travelers aged 31 to 50 years, 2018 - 2030 (USD Billion)
  • Table 10. Heritage tourism market estimates & forecasts for travelers aged 51 to 70 years, 2018 - 2030 (USD Billion)
  • Table 11. Heritage tourism market estimates & forecasts for travelers aged 71 and above, 2018 - 2030 (USD Billion)
  • Table 12. Heritage tourism market estimates & forecast, by booking mode (USD Billion)
  • Table 13. Heritage tourism market estimates & forecasts through online booking, 2018 - 2030 (USD Billion)
  • Table 14. Heritage tourism market estimates & forecasts through offline booking, 2018 - 2030 (USD Billion)
  • Table 15. Heritage tourism market estimates & forecast, 2018 - 2030, by region (USD Billion)
  • Table 16. North America heritage tourism market estimates and forecast, 2018 - 2030 (USD Billion)
  • Table 17. North America heritage tourism market revenue estimates and forecast, by type, 2018 - 2030 (USD Billion)
  • Table 18. North America heritage tourism market revenue estimates and forecast, by age group, 2018 - 2030 (USD Billion)
  • Table 19. North America heritage tourism market revenue estimates and forecast, by booking mode, 2018 - 2030 (USD Billion)
  • Table 20. U.S. macro-economic outlay
  • Table 21. U.S. heritage tourism market estimates and forecast, 2018 - 2030 (USD Billion)
  • Table 22. U.S. heritage tourism market revenue estimates and forecast, by type, 2018 - 2030 (USD Billion)
  • Table 23. U.S. heritage tourism market revenue estimates and forecast, by age group, 2018 - 2030 (USD Billion)
  • Table 24. U.S. heritage tourism market revenue estimates and forecast, by booking mode, 2018 - 2030 (USD Billion)
  • Table 25. Canada macro-economic outlay
  • Table 26. Canada heritage tourism market estimates and forecast, 2018 - 2030 (USD Billion)
  • Table 27. Canada heritage tourism market revenue estimates and forecast, by type, 2018 - 2030 (USD Billion)
  • Table 28. Canada heritage tourism market revenue estimates and forecast, by age group, 2018 - 2030 (USD Billion)
  • Table 29. Canada heritage tourism market revenue estimates and forecast, by booking mode, 2018 - 2030 (USD Billion)
  • Table 30. Mexico macro-economic outlay
  • Table 31. Mexico heritage tourism market estimates and forecast, 2018 - 2030 (USD Billion)
  • Table 32. Mexico heritage tourism market revenue estimates and forecast, by type, 2018 - 2030 (USD Billion)
  • Table 33. Mexico heritage tourism market revenue estimates and forecast, by age group, 2018 - 2030 (USD Billion)
  • Table 34. Mexico heritage tourism market revenue estimates and forecast, by booking mode, 2018 - 2030 (USD Billion)
  • Table 35. Europe heritage tourism market estimates and forecast, 2018 - 2030 (USD Billion)
  • Table 36. Europe heritage tourism market revenue estimates and forecast, by type, 2018 - 2030 (USD Billion)
  • Table 37. Europe heritage tourism market revenue estimates and forecast, by age group, 2018 - 2030 (USD Billion)
  • Table 38. Europe heritage tourism market revenue estimates and forecast, by booking mode, 2018 - 2030 (USD Billion)
  • Table 39. UK macro-economic outlay
  • Table 40. UK heritage tourism market estimates and forecast, 2018 - 2030 (USD Billion)
  • Table 41. UK heritage tourism market revenue estimates and forecast, by type, 2018 - 2030 (USD Billion)
  • Table 42. UK heritage tourism market revenue estimates and forecast, by age group, 2018 - 2030 (USD Billion)
  • Table 43. UK heritage tourism market revenue estimates and forecast, by booking mode, 2018 - 2030 (USD Billion)
  • Table 44. Germany macro-economic outlay
  • Table 45. Germany heritage tourism market estimates and forecast, 2018 - 2030 (USD Billion)
  • Table 46. Germany heritage tourism market revenue estimates and forecast, by type, 2018 - 2030 (USD Billion)
  • Table 47. Germany heritage tourism market revenue estimates and forecast, by age group, 2018 - 2030 (USD Billion)
  • Table 48. Germany heritage tourism market revenue estimates and forecast, by booking mode, 2018 - 2030 (USD Billion)
  • Table 49. France macro-economic outlay
  • Table 50. France heritage tourism market estimates and forecast, 2018 - 2030 (USD Billion)
  • Table 51. France heritage tourism market revenue estimates and forecast, by type, 2018 - 2030 (USD Billion)
  • Table 52. France heritage tourism market revenue estimates and forecast, by age group, 2018 - 2030 (USD Billion)
  • Table 53. France heritage tourism market revenue estimates and forecast, by booking mode, 2018 - 2030 (USD Billion)
  • Table 54. Italy macro-economic outlay
  • Table 55. Italy heritage tourism market estimates and forecast, 2018 - 2030 (USD Billion)
  • Table 56. Italy heritage tourism market revenue estimates and forecast, by type, 2018 - 2030 (USD Billion)
  • Table 57. Italy heritage tourism market revenue estimates and forecast, by age group, 2018 - 2030 (USD Billion)
  • Table 58. Italy heritage tourism market revenue estimates and forecast, by booking mode, 2018 - 2030 (USD Billion)
  • Table 59. Spain macro-economic outlay
  • Table 60. Spain heritage tourism market estimates and forecast, 2018 - 2030 (USD Billion)
  • Table 61. Spain heritage tourism market revenue estimates and forecast, by type, 2018 - 2030 (USD Billion)
  • Table 62. Spain heritage tourism market revenue estimates and forecast, by age group, 2018 - 2030 (USD Billion)
  • Table 63. Spain heritage tourism market revenue estimates and forecast, by booking mode, 2018 - 2030 (USD Billion)
  • Table 64. Portugal macro-economic outlay
  • Table 65. Portugal heritage tourism market estimates and forecast, 2018 - 2030 (USD Billion)
  • Table 66. Portugal heritage tourism market revenue estimates and forecast, by type, 2018 - 2030 (USD Billion)
  • Table 67. Portugal heritage tourism market revenue estimates and forecast, by age group, 2018 - 2030 (USD Billion)
  • Table 68. Portugal heritage tourism market revenue estimates and forecast, by booking mode, 2018 - 2030 (USD Billion)
  • Table 69. Asia Pacific heritage tourism market estimates and forecast, 2018 - 2030 (USD Billion)
  • Table 70. Asia Pacific heritage tourism market revenue estimates and forecast, by type, 2018 - 2030 (USD Billion)
  • Table 71. Asia Pacific heritage tourism market revenue estimates and forecast, by age group, 2018 - 2030 (USD Billion)
  • Table 72. Asia Pacific heritage tourism market revenue estimates and forecast, by booking mode, 2018 - 2030 (USD Billion)
  • Table 73. China macro-economic outlay
  • Table 74. China heritage tourism market estimates and forecast, 2018 - 2030 (USD Billion)
  • Table 75. China heritage tourism market revenue estimates and forecast, by type, 2018 - 2030 (USD Billion)
  • Table 76. China heritage tourism market revenue estimates and forecast, by age group, 2018 - 2030 (USD Billion)
  • Table 77. China heritage tourism market revenue estimates and forecast, by booking mode, 2018 - 2030 (USD Billion)
  • Table 78. India macro-economic outlay
  • Table 79. India heritage tourism market estimates and forecast, 2018 - 2030 (USD Billion)
  • Table 80. India heritage tourism market revenue estimates and forecast, by type, 2018 - 2030 (USD Billion)
  • Table 81. India heritage tourism market revenue estimates and forecast, by age group, 2018 - 2030 (USD Billion)
  • Table 82. India heritage tourism market revenue estimates and forecast, by booking mode, 2018 - 2030 (USD Billion)
  • Table 83. Japan macro-economic outlay
  • Table 84. Japan heritage tourism market estimates and forecast, 2018 - 2030 (USD Billion)
  • Table 85. Japan heritage tourism market revenue estimates and forecast, by type, 2018 - 2030 (USD Billion)
  • Table 86. Japan heritage tourism market revenue estimates and forecast, by age group, 2018 - 2030 (USD Billion)
  • Table 87. Japan heritage tourism market revenue estimates and forecast, by booking mode, 2018 - 2030 (USD Billion)
  • Table 88. Australia & New Zealand macro-economic outlay
  • Table 89. Australia & New Zealand heritage tourism market estimates and forecast, 2018 - 2030 (USD Billion)
  • Table 90. Australia & New Zealand heritage tourism market revenue estimates and forecast, by type, 2018 - 2030 (USD Billion)
  • Table 91. Australia & New Zealand heritage tourism market revenue estimates and forecast, by age group, 2018 - 2030 (USD Billion)
  • Table 92. Australia & New Zealand heritage tourism market revenue estimates and forecast, by booking mode, 2018 - 2030 (USD Billion)
  • Table 93. South Korea macro-economic outlay
  • Table 94. South Korea heritage tourism market estimates and forecast, 2018 - 2030 (USD Billion)
  • Table 95. South Korea heritage tourism market revenue estimates and forecast, by type, 2018 - 2030 (USD Billion)
  • Table 96. South Korea heritage tourism market revenue estimates and forecast, by age group, 2018 - 2030 (USD Billion)
  • Table 97. South Korea heritage tourism market revenue estimates and forecast, by booking mode, 2018 - 2030 (USD Billion)
  • Table 98. Central & South America heritage tourism market estimates and forecast, 2018 - 2030 (USD Billion)
  • Table 99. Central & South America heritage tourism market revenue estimates and forecast, by type, 2018 - 2030 (USD Billion)
  • Table 100. Central & South America heritage tourism market revenue estimates and forecast, by age group, 2018 - 2030 (USD Billion)
  • Table 101. Central & South America heritage tourism market revenue estimates and forecast, by booking mode, 2018 - 2030 (USD Billion)
  • Table 102. Brazil macro-economic outlay
  • Table 103. Brazil heritage tourism market estimates and forecast, 2018 - 2030 (USD Billion)
  • Table 104. Brazil heritage tourism market revenue estimates and forecast, by type, 2018 - 2030 (USD Billion)
  • Table 105. Brazil heritage tourism market revenue estimates and forecast, by age group, 2018 - 2030 (USD Billion)
  • Table 106. Brazil heritage tourism market revenue estimates and forecast, by booking mode, 2018 - 2030 (USD Billion)
  • Table 107. Middle East & Africa heritage tourism market estimates and forecast, 2018 - 2030 (USD Billion)
  • Table 108. Middle East & Africa heritage tourism market revenue estimates and forecast, by type, 2018 - 2030 (USD Billion)
  • Table 109. Middle East & Africa heritage tourism market revenue estimates and forecast, by age group, 2018 - 2030 (USD Billion)
  • Table 110. Middle East & Africa heritage tourism market revenue estimates and forecast, by booking mode, 2018 - 2030 (USD Billion)
  • Table 111. South Africa macro-economic outlay
  • Table 112. South Africa heritage tourism market estimates and forecast, 2018 - 2030 (USD Billion)
  • Table 113. South Africa heritage tourism market revenue estimates and forecast, by type, 2018 - 2030 (USD Billion)
  • Table 114. South Africa heritage tourism market revenue estimates and forecast, by age group, 2018 - 2030 (USD Billion)
  • Table 115. South Africa heritage tourism market revenue estimates and forecast, by booking mode, 2018 - 2030 (USD Billion)
  • Table 116. Egypt macro-economic outlay
  • Table 117. Egypt heritage tourism market estimates and forecast, 2018 - 2030 (USD Billion)
  • Table 118. Egypt heritage tourism market revenue estimates and forecast, by type, 2018 - 2030 (USD Billion)
  • Table 119. Egypt heritage tourism market revenue estimates and forecast, by age group, 2018 - 2030 (USD Billion)
  • Table 120. Egypt heritage tourism market revenue estimates and forecast, by booking mode, 2018 - 2030 (USD Billion)
  • Table 121. Morocco macro-economic outlay
  • Table 122. Morocco heritage tourism market estimates and forecast, 2018 - 2030 (USD Billion)
  • Table 123. Morocco heritage tourism market revenue estimates and forecast, by type, 2018 - 2030 (USD Billion)
  • Table 124. Morocco heritage tourism market revenue estimates and forecast, by age group, 2018 - 2030 (USD Billion)
  • Table 125. Morocco heritage tourism market revenue estimates and forecast, by booking mode, 2018 - 2030 (USD Billion)
  • Table 126. Tunisia macro-economic outlay
  • Table 127. Tunisia heritage tourism market estimates and forecast, 2018 - 2030 (USD Billion)
  • Table 128. Tunisia heritage tourism market revenue estimates and forecast, by type, 2018 - 2030 (USD Billion)
  • Table 129. Tunisia heritage tourism market revenue estimates and forecast, by age group, 2018 - 2030 (USD Billion)
  • Table 130. Tunisia heritage tourism market revenue estimates and forecast, by booking mode, 2018 - 2030 (USD Billion)
  • Table 131. Recent developments & impact analysis, by key market participants
  • Table 132. Company market share, 2024 (%)
  • Table 133. Company heat map analysis, 2024
  • Table 134. Companies implementing key strategies

List of Figures

  • Fig. 1 Heritage tourism market segmentation
  • Fig. 2 Information procurement
  • Fig. 3 Primary research pattern
  • Fig. 4 Primary research approaches
  • Fig. 5 Primary research process
  • Fig. 6 Market snapshot
  • Fig. 7 Segment snapshot
  • Fig. 8 Regional snapshot
  • Fig. 9 Competitive landscape Snapshot
  • Fig. 10 Global parent industry and heritage tourism market size (USD Billion)
  • Fig. 11 Global heritage tourism market size, 2018 to 2030 (USD Billion)
  • Fig. 12 Heritage tourism market: Penetration & growth prospect mapping
  • Fig. 13 Heritage tourism market: Value chain analysis
  • Fig. 14 Heritage tourism market: Dynamics
  • Fig. 15 Heritage tourism market: Porter's five forces analysis
  • Fig. 16 Factors influencing buying decisions for heritage tourism
  • Fig. 17 Heritage tourism market estimates & forecast, by type (USD Billion)
  • Fig. 18 Cultural heritage tourism market estimates & forecasts, 2018 - 2030 (USD Billion)
  • Fig. 19 Natural heritage tourism market estimates & forecasts, 2018 - 2030 (USD Billion)
  • Fig. 20 Intangible heritage tourism market estimates & forecasts, 2018 - 2030 (USD Billion)
  • Fig. 21 Heritage tourism market estimates & forecast, by age group (USD Billion)
  • Fig. 22 Heritage tourism market estimates & forecasts for travelers aged under 30, 2018 - 2030 (USD Billion)
  • Fig. 23 Heritage tourism market estimates & forecasts for travelers aged 31 to 50 years, 2018 - 2030 (USD Billion)
  • Fig. 24 Heritage tourism market estimates & forecasts for travelers aged 51 to 70 years, 2018 - 2030 (USD Billion)
  • Fig. 25 Heritage tourism market estimates & forecasts for travelers aged 71 and above, 2018 - 2030 (USD Billion)
  • Fig. 26 Heritage tourism market estimates & forecast, by booking mode (USD Billion)
  • Fig. 27 Heritage tourism market estimates & forecasts through online booking, 2018 - 2030 (USD Billion)
  • Fig. 28 Heritage tourism market estimates & forecasts through offline booking, 2018 - 2030 (USD Billion)
  • Fig. 29 Heritage tourism market: Regional outlook, 2024 & 2030 (USD Billion)
  • Fig. 30 Regional marketplace: Key takeaways
  • Fig. 31 North America heritage tourism market estimates & forecast, 2018 - 2030 (USD Billion)
  • Fig. 32 US heritage tourism market estimates & forecast, 2018 - 2030 (USD Billion)
  • Fig. 33 Canada heritage tourism market estimates & forecast, 2018 - 2030 (USD Billion)
  • Fig. 34 Mexico heritage tourism market estimates & forecast, 2018 - 2030 (USD Billion)
  • Fig. 35 Europe heritage tourism market estimates & forecast, 2018 - 2030 (USD Billion)
  • Fig. 36 Germany heritage tourism market estimates & forecast, 2018 - 2030 (USD Billion)
  • Fig. 37 UK heritage tourism market estimates & forecast, 2018 - 2030 (USD Billion)
  • Fig. 38 France heritage tourism market estimates & forecast, 2018 - 2030 (USD Billion)
  • Fig. 39 Italy heritage tourism market estimates & forecast, 2018 - 2030 (USD Billion)
  • Fig. 40 Spain heritage tourism market estimates & forecast, 2018 - 2030 (USD Billion)
  • Fig. 41 Portugal heritage tourism market estimates & forecast, 2018 - 2030 (USD Billion)
  • Fig. 42 Asia Pacific heritage tourism market estimates & forecast, 2018 - 2030 (USD Billion)
  • Fig. 43 China heritage tourism market estimates & forecast, 2018 - 2030 (USD Billion)
  • Fig. 44 India heritage tourism market estimates & forecast, 2018 - 2030 (USD Billion)
  • Fig. 45 Japan heritage tourism market estimates & forecast, 2018 - 2030 (USD Billion)
  • Fig. 46 Australia & New Zealand heritage tourism market estimates & forecast, 2018 - 2030 (USD Billion)
  • Fig. 47 South Korea heritage tourism market estimates & forecast, 2018 - 2030 (USD Billion)
  • Fig. 48 Central and South America heritage tourism market estimates & forecast, 2018 - 2030 (USD Billion)
  • Fig. 49 Brazil heritage tourism market estimates & forecast, 2018 - 2030 (USD Billion)
  • Fig. 50 Middle East & Africa heritage tourism market estimates & forecast, 2018 - 2030 (USD Billion)
  • Fig. 51 South Africa heritage tourism market estimates & forecast, 2018 - 2030 (USD Billion)
  • Fig. 52 Egypt heritage tourism market estimates & forecast, 2018 - 2030 (USD Billion)
  • Fig. 53 Morocco heritage tourism market estimates & forecast, 2018 - 2030 (USD Billion)
  • Fig. 54 Tunisia heritage tourism market estimates & forecast, 2018 - 2030 (USD Billion)
  • Fig. 55 Key company categorization
  • Fig. 56 Company market share analysis, 2024
  • Fig. 57 Strategic framework of heritage tourism
目次
Product Code: GVR-4-68039-959-1

Heritage Tourism Market Growth & Trends:

The global heritage tourism market size is expected to reach USD 778.07 billion by 2030, registering a CAGR of 4.5% from 2025 to 2030, according to a new report by Grand View Research, Inc. The market is expected to witness promising growth due to the increasing affordability of travel and rising disposable income. The increasing interest of travelers in cultural and natural heritage is likely to drive the growth of the market. According to the UNWTO, about 40% of all tourists worldwide are cultural tourists, spending on heritage sites. Moreover, increasing initiatives by the governments to improve heritage tourism is likely to increase access and spending on heritage travel and drive the heritage travel market growth.

The cultural heritage segment accounted for the largest revenue share in 2021. This is significantly attributed to the higher consumer inclination to travel to historic monuments, palaces, buildings, and artifacts over other sites. Also, according to the UNESCO world heritage site list, cultural sites account for around 50% of all sites including natural as well as intangible heritage sites.

The 51 to 70 segment accounted for the largest revenue share in 2021. This is mainly attributed to the consumer interest and consumer inclination associated with travel destinations. Baby boomers and older generations are more likely to choose heritage travel due to a huge interest in the traditional and cultural aspects of the different communities. During the forecast period, the millennial's rising inclination towards travel and tourism is likely to be a promising factor for cultural tourism market growth.

The online segment of the booking channel is expected to witness strong growth during the forecast period. This is attributable to the shift in the consumer profile. The increasing share of millennials and generation Z in the travel industry is likely to propel the online segment growth. Additionally, the implementation and launch of online booking channels by key players across the world are also expected to drive the growth of the segment during the forecast period.

The Asia Pacific accounted for the highest revenue share in 2021. This is highly attributable to the presence of affluent heritage sites in the region. According to UNESCO, Asia Pacific accounts for more than 450 heritage sites comprising cultural heritage, natural heritage, and intangible heritage sites. Also, the higher population, and developed domestic travel account for the higher market revenue share of the region.

Heritage Tourism Market Report Highlights:

  • The cultural heritage tours accounted for a market share of 55.62% in 2024. The demand for cultural heritage tours is rising as travelers increasingly seek meaningful, immersive experiences that offer insights into the traditions, arts, and history of a destination.
  • The demand for heritage tours among travelers aged 51 to 70 captured a market share of 58.42% in 2024, reflecting the heightened interest in culturally enriching and educational travel experiences among this demographic.
  • In 2024, offline bookings accounted for a market share of 68.78% in 2024. The growth is driven by the enduring appeal of personalized service and the tangible experiences associated with face-to-face interactions.

Table of Contents

Chapter 1. Methodology and Scope

  • 1.1. Market Segmentation & Scope
  • 1.2. Market Definition
  • 1.3. Information Procurement
    • 1.3.1. Purchased Database
    • 1.3.2. GVR's Internal Database
    • 1.3.3. Secondary Sources & Third-Party Perspectives
    • 1.3.4. Primary Research
  • 1.4. Information Analysis
    • 1.4.1. Data Analysis Models
  • 1.5. Market Formulation & Data Visualization
  • 1.6. Data Validation & Publishing

Chapter 2. Executive Summary

  • 2.1. Market Snapshot
  • 2.2. Segment Snapshot
  • 2.3. Competitive Landscape Snapshot

Chapter 3. Heritage Tourism Market Variables, Trends & Scope

  • 3.1. Market Lineage Outlook
    • 3.1.1. Parent Market Outlook
    • 3.1.2. Related Market Outlook
  • 3.2. Penetration and Growth Prospect Mapping
  • 3.3. Industry Value Chain Analysis
    • 3.3.1. Booking Mode Analysis
    • 3.3.2. Seasonality Trends and Analysis
  • 3.4. Market Dynamics
    • 3.4.1. Market Driver Analysis
    • 3.4.2. Market Restraint Analysis
    • 3.4.3. Market Opportunities
    • 3.4.4. Market Challenges
  • 3.5. Industry Analysis Tools
    • 3.5.1. Porter's Five Forces Analysis
  • 3.6. Market Entry Strategies

Chapter 4. Heritage Tourism Market: Consumer Behavior Analysis

  • 4.1. Demographic Analysis
  • 4.2. Consumer Trends & Preferences
  • 4.3. Factors Affecting Buying Decisions
  • 4.4. Consumer Service Adoption
  • 4.5. Observations & Recommendations

Chapter 5. Heritage Tourism Market: Type Estimates & Trend Analysis

  • 5.1. Heritage Tourism Market, By Type: Key Takeaways
  • 5.2. Type Movement Analysis & Market Share, 2024 & 2030
  • 5.3. Market Estimates & Forecasts, By Type, 2018 - 2030 (USD Billion)
    • 5.3.1. Cultural Heritage
      • 5.3.1.1. Market estimates and forecast, 2018 - 2030 (USD Billion)
    • 5.3.2. Natural Heritage
      • 5.3.2.1. Market estimates and forecast, 2018 - 2030 (USD Billion)
    • 5.3.3. Intangible Heritage
      • 5.3.3.1. Market estimates and forecast, 2018 - 2030 (USD Billion)

Chapter 6. Heritage Tourism Market: Age Group Estimates & Trend Analysis

  • 6.1. Heritage Tourism Market, By Age Group: Key Takeaways
  • 6.2. Age Group Movement Analysis & Market Share, 2024 & 2030
  • 6.3. Market Estimates & Forecasts, By Age Group, 2018 - 2030 (USD Billion)
    • 6.3.1. 30 and Under
      • 6.3.1.1. Market estimates and forecast, 2018 - 2030 (USD Billion)
    • 6.3.2. 31 to 50
      • 6.3.2.1. Market estimates and forecast, 2018 - 2030 (USD Billion)
    • 6.3.3. 51 to 70
      • 6.3.3.1. Market estimates and forecast, 2018 - 2030 (USD Billion)
    • 6.3.4. 71 and Above
      • 6.3.4.1. Market estimates and forecast, 2018 - 2030 (USD Billion)

Chapter 7. Heritage Tourism Market: Booking Mode Estimates & Trend Analysis

  • 7.1. Heritage Tourism Market, By Booking Mode: Key Takeaways
  • 7.2. Booking Mode Movement Analysis & Market Share, 2024 & 2030
  • 7.3. Market Estimates & Forecasts, by Booking Mode, 2018 - 2030 (USD Billion)
    • 7.3.1. Online
      • 7.3.1.1. Market estimates and forecast, 2018 - 2030 (USD Billion)
    • 7.3.2. Offline
      • 7.3.2.1. Market estimates and forecast, 2018 - 2030 (USD Billion)

Chapter 8. Heritage Tourism Market: Regional Estimates & Trend Analysis

  • 8.1. Heritage Tourism Market: Regional Outlook
  • 8.2. Regional Marketplaces: Key Takeaways
  • 8.3. Market Estimates & Forecasts, by Region, 2018 - 2030 (USD Billion)
    • 8.3.1. North America
      • 8.3.1.1. Market estimates and forecast, 2018 - 2030 (USD Billion)
      • 8.3.1.2. U.S.
        • 8.3.1.2.1. Key country dynamics
        • 8.3.1.2.2. Market estimates and forecast, 2018 - 2030 (USD Billion)
      • 8.3.1.3. Canada
        • 8.3.1.3.1. Key country dynamics
        • 8.3.1.3.2. Market estimates and forecast, 2018 - 2030 (USD Billion)
      • 8.3.1.4. Mexico
        • 8.3.1.4.1. Key country dynamics
        • 8.3.1.4.2. Market estimates and forecast, 2018 - 2030 (USD Billion)
    • 8.3.2. Europe
      • 8.3.2.1. Market estimates and forecast, 2018 - 2030 (USD Billion)
      • 8.3.2.2. UK
        • 8.3.2.2.1. Key country dynamics
        • 8.3.2.2.2. Market estimates and forecast, 2018 - 2030 (USD Billion)
      • 8.3.2.3. Germany
        • 8.3.2.3.1. Key country dynamics
        • 8.3.2.3.2. Market estimates and forecast, 2018 - 2030 (USD Billion)
      • 8.3.2.4. France
        • 8.3.2.4.1. Key country dynamics
        • 8.3.2.4.2. Market estimates and forecast, 2018 - 2030 (USD Billion)
      • 8.3.2.5. Italy
        • 8.3.2.5.1. Key country dynamics
        • 8.3.2.5.2. Market estimates and forecast, 2018 - 2030 (USD Billion)
      • 8.3.2.6. Spain
        • 8.3.2.6.1. Key country dynamics
        • 8.3.2.6.2. Market estimates and forecast, 2018 - 2030 (USD Billion)
      • 8.3.2.7. Portugal
        • 8.3.2.7.1. Key country dynamics
        • 8.3.2.7.2. Market estimates and forecast, 2018 - 2030 (USD Billion)
    • 8.3.3. Asia Pacific
      • 8.3.3.1. Market estimates and forecast, 2018 - 2030 (USD Billion)
      • 8.3.3.2. China
        • 8.3.3.2.1. Key country dynamics
        • 8.3.3.2.2. Market estimates and forecast, 2018 - 2030 (USD Billion)
      • 8.3.3.3. India
        • 8.3.3.3.1. Key country dynamics
        • 8.3.3.3.2. Market estimates and forecast, 2018 - 2030 (USD Billion)
      • 8.3.3.4. Japan
        • 8.3.3.4.1. Key country dynamics
        • 8.3.3.4.2. Market estimates and forecast, 2018 - 2030 (USD Billion)
      • 8.3.3.5. Australia & New Zealand
        • 8.3.3.5.1. Key country dynamics
        • 8.3.3.5.2. Market estimates and forecast, 2018 - 2030 (USD Billion)
      • 8.3.3.6. South Korea
        • 8.3.3.6.1. Key country dynamics
        • 8.3.3.6.2. Market estimates and forecast, 2018 - 2030 (USD Billion)
    • 8.3.4. Central & South America
      • 8.3.4.1. Market estimates and forecast, 2018 - 2030 (USD Billion)
      • 8.3.4.2. Brazil
        • 8.3.4.2.1. Key country dynamics
        • 8.3.4.2.2. Market estimates and forecast, 2018 - 2030 (USD Billion)
    • 8.3.5. Middle East & Africa
      • 8.3.5.1. Market estimates and forecast, 2018 - 2030 (USD Billion)
      • 8.3.5.2. South Africa
        • 8.3.5.2.1. Key country dynamics
        • 8.3.5.2.2. Market estimates and forecast, 2018 - 2030 (USD Billion)
      • 8.3.5.3. Egypt
        • 8.3.5.3.1. Key country dynamics
        • 8.3.5.3.2. Market estimates and forecast, 2018 - 2030 (USD Billion)
      • 8.3.5.4. Morocco
        • 8.3.5.4.1. Key country dynamics
        • 8.3.5.4.2. Market estimates and forecast, 2018 - 2030 (USD Billion)
      • 8.3.5.5. Tunisia
        • 8.3.5.5.1. Key country dynamics
        • 8.3.5.5.2. Market estimates and forecast, 2018 - 2030 (USD Billion)

Chapter 9. Heritage Tourism Market: Competitive Analysis

  • 9.1. Recent developments & impact analysis, by key market participants
  • 9.2. Company Categorization
  • 9.3. Participant's Overview
  • 9.4. Financial Performance
  • 9.5. Service Benchmarking
  • 9.6. Company Market Share Analysis, 2024 (%)
  • 9.7. Company Heat Map Analysis, 2024
  • 9.8. Strategy Mapping
  • 9.9. Company Profile
    • 9.9.1. ACE Cultural Tours Ltd.
      • 9.9.1.1. Company Overview
      • 9.9.1.2. Financial Performance
      • 9.9.1.3. Service Portfolios
      • 9.9.1.4. Strategic Initiatives
    • 9.9.2. Exodus Travels Ltd.
      • 9.9.2.1. Company Overview
      • 9.9.2.2. Financial Performance
      • 9.9.2.3. Service Portfolios
      • 9.9.2.4. Strategic Initiatives
    • 9.9.3. Expedia Group, Inc.
      • 9.9.3.1. Company Overview
      • 9.9.3.2. Financial Performance
      • 9.9.3.3. Service Portfolios
      • 9.9.3.4. Strategic Initiatives
    • 9.9.4. BCD Travel
      • 9.9.4.1. Company Overview
      • 9.9.4.2. Financial Performance
      • 9.9.4.3. Service Portfolios
      • 9.9.4.4. Strategic Initiatives
    • 9.9.5. TUI AG
      • 9.9.5.1. Company Overview
      • 9.9.5.2. Financial Performance
      • 9.9.5.3. Service Portfolios
      • 9.9.5.4. Strategic Initiatives
    • 9.9.6. ATG Travel
      • 9.9.6.1. Company Overview
      • 9.9.6.2. Financial Performance
      • 9.9.6.3. Service Portfolios
      • 9.9.6.4. Strategic Initiatives
    • 9.9.7. Kesari Tours Pvt. Ltd.
      • 9.9.7.1. Company Overview
      • 9.9.7.2. Financial Performance
      • 9.9.7.3. Service Portfolios
      • 9.9.7.4. Strategic Initiatives
    • 9.9.8. Carlson Wagonlit Travel
      • 9.9.8.1. Company Overview
      • 9.9.8.2. Financial Performance
      • 9.9.8.3. Service Portfolios
      • 9.9.8.4. Strategic Initiatives
    • 9.9.9. Martin Randall Travel Ltd.
      • 9.9.9.1. Company Overview
      • 9.9.9.2. Financial Performance
      • 9.9.9.3. Service Portfolios
      • 9.9.9.4. Strategic Initiatives
    • 9.9.10. Travel Leaders Group
      • 9.9.10.1. Company Overview
      • 9.9.10.2. Financial Performance
      • 9.9.10.3. Service Portfolios
      • 9.9.10.4. Strategic Initiatives