Product Code: GVR-4-68039-932-9
Dark Spirits Market Growth & Trends:
The global dark spirits market size is expected to reach USD 106.89 billion by 2030, growing at a CAGR of 8.8% from 2025 to 2030, according to a new report by Grand View Research, Inc. The market is experiencing growth due to several key drivers and emerging trends. One of the primary drivers is the increasing consumer preference for premium and craft spirits. As consumers become more knowledgeable about the quality and aging processes involved in dark spirits like whiskey, rum, and brandy, they are willing to spend more on high-quality products. This is particularly evident in the rise of small-batch distilleries and artisanal brands, which appeal to younger and affluent consumers looking for unique flavors and authenticity in their drinks.
A significant trend shaping the market is the global resurgence of cocktail culture. Dark spirits, especially whiskey and rum, are frequently used in both classic and innovative cocktails, driving demand in bars, restaurants, and home settings. This trend is particularly strong in North America and Europe, where mixology has become a popular social activity. In addition, emerging markets in Asia Pacific and Latin America are seeing rapid urbanization and rising disposable incomes, which are leading to increased consumption of premium dark spirits in these regions.
Health and sustainability trends are also influencing the market. Consumers seek spirits made with natural ingredients and sustainable production methods, prompting brands to emphasize their ethical sourcing and transparent processes. Furthermore, the growth of e-commerce is transforming the market by making dark spirits more accessible, allowing consumers to explore new products and order directly from online platforms. The combination of premiumization, cocktail culture, and sustainable production practices continues to drive market growth.
Dark Spirits Market Report Highlights:
- The brandy market is projected to grow at a CAGR of 9.3% from 2025 to 2030. This robust expansion can be attributed to a combination of factors, including increasing consumer demand for premium and craft spirits, particularly in regions such as Europe, North America, and Asia Pacific
- The online trading market is projected to grow at a CAGR of 10.1% from 2025 to 2030. This growth can be credited to the distributors' better focus on implementing modern trade technology for doorstep delivery. Moreover, brands and retailers are conducting online promotional campaigns via various social media platforms to increase brand awareness among customers
- The market in the U.S. is projected to grow at a CAGR of 9.2% from 2025 to 2030. In the U.S., whiskey remains the dominant dark spirit, with bourbon and rye whiskey leading the market. The rise in home consumption and the cocktail culture has driven demand for premium whiskey brands
- The European market is projected to grow at a CAGR of 8.9% from 2025 to 2030. The European market is characterized by strong demand for whiskey, rum, and brandy, with established markets such as the UK, Germany, and France leading consumption. The region's rich heritage in whiskey production, particularly in Scotland and Ireland, continues to dominate
Table of Contents
Chapter 1. Methodology and Scope
- 1.1. Market Segmentation & Scope
- 1.2. Market Definition
- 1.3. Information Procurement
- 1.3.1. Purchased Database
- 1.3.2. GVR's Internal Database
- 1.3.3. Secondary & Third-Party Perspectives
- 1.3.4. Primary Research
- 1.4. Information Analysis
- 1.4.1. Data Analysis Models
- 1.5. Market Formulation & Data Visualization
- 1.6. Data Validation & Publishing
Chapter 2. Executive Summary
- 2.1. Market Outlook
- 2.2. Type Outlook
- 2.3. Distribution Channel Outlook
- 2.4. Competitive Landscape Outlook
Chapter 3. Dark Spirits Market Variables, Trends & Scope
- 3.1. Market Lineage Outlook
- 3.2. Industry Value Chain Analysis
- 3.2.1. Sales/ Retail Channel Analysis
- 3.3. Market Dynamics
- 3.3.1. Market Driver Analysis
- 3.3.2. Market Restraint Analysis
- 3.3.3. Market Opportunities
- 3.3.4. Market Challenges
- 3.4. Industry Analysis - Porter's Five Forces Analysis
- 3.5. Market Entry Strategies
Chapter 4. Dark Spirits Market: Type Estimates & Trend Analysis
- 4.1. Dark Spirits Market, by Type: Key Takeaways
- 4.2. Type Movement Analysis & Market Share, 2024 & 2030
- 4.3. Whiskey
- 4.3.1. Market estimates and forecast, 2018 - 2030 (USD Billion)
- 4.4. Rum
- 4.4.1. Market estimates and forecast, 2018 - 2030 (USD Billion)
- 4.5. Brandy
- 4.5.1. Market estimates and forecast, 2018 - 2030 (USD Billion)
Chapter 5. Dark Spirits Market: Distribution Channel Estimates & Trend Analysis
- 5.1. Dark Spirits Market, by Distribution Channel: Key Takeaways
- 5.2. Distribution Channel Movement Analysis & Market Share, 2024 & 2030
- 5.3. Offline trading
- 5.3.1. Market estimates and forecast, 2018 - 2030 (USD Billion)
- 5.4. Online trading
- 5.4.1. Market estimates and forecast, 2018 - 2030 (USD Billion)
Chapter 6. Dark Spirits Market: Country Estimates & Trend Analysis
- 6.1. Country Movement Analysis & Market Share, 2024 & 2030
- 6.2. North America
- 6.2.1. Market estimates and forecast, 2018 - 2030 (USD Billion)
- 6.2.2. U.S.
- 6.2.2.1. Key country dynamics
- 6.2.2.2. Market estimates and forecast, 2018 - 2030 (USD Billion)
- 6.2.3. Canada
- 6.2.3.1. Key country dynamics
- 6.2.3.2. Market estimates and forecast, 2018 - 2030 (USD Billion)
- 6.2.4. Mexico
- 6.2.4.1. Key country dynamics
- 6.2.4.2. Market estimates and forecast, 2018 - 2030 (USD Billion)
- 6.3. Europe
- 6.3.1. Market estimates and forecast, 2018 - 2030 (USD Billion)
- 6.3.2. UK
- 6.3.2.1. Key country dynamics
- 6.3.2.2. Market estimates and forecast, 2018 - 2030 (USD Billion)
- 6.3.3. Germany
- 6.3.3.1. Key country dynamics
- 6.3.3.2. Market estimates and forecast, 2018 - 2030 (USD Billion)
- 6.3.4. France
- 6.3.4.1. Key country dynamics
- 6.3.4.2. Market estimates and forecast, 2018 - 2030 (USD Billion)
- 6.3.5. Italy
- 6.3.5.1. Key country dynamics
- 6.3.5.2. Market estimates and forecast, 2018 - 2030 (USD Billion)
- 6.3.6. Spain
- 6.3.6.1. Key country dynamics
- 6.3.6.2. Market estimates and forecast, 2018 - 2030 (USD Billion)
- 6.3.7. Russia
- 6.3.7.1. Key country dynamics
- 6.3.7.2. Market estimates and forecast, 2018 - 2030 (USD Billion)
- 6.4. Asia Pacific
- 6.4.1. Market estimates and forecast, 2018 - 2030 (USD Billion)
- 6.4.2. China
- 6.4.2.1. Key country dynamics
- 6.4.2.2. Market estimates and forecast, 2018 - 2030 (USD Billion)
- 6.4.3. Japan
- 6.4.3.1. Key country dynamics
- 6.4.3.2. Market estimates and forecast, 2018 - 2030 (USD Billion)
- 6.4.4. India
- 6.4.4.1. Key country dynamics
- 6.4.4.2. Market estimates and forecast, 2018 - 2030 (USD Billion)
- 6.5. Central & South America
- 6.5.1. Market estimates and forecast, 2018 - 2030 (USD Billion)
- 6.5.2. Brazil
- 6.5.2.1. Key country dynamics
- 6.5.2.2. Market estimates and forecast, 2018 - 2030 (USD Billion)
- 6.5.3. Argentina
- 6.5.3.1. Key country dynamics
- 6.5.3.2. Market estimates and forecast, 2018 - 2030 (USD Billion)
- 6.6. Middle East & Africa
- 6.6.1. Market estimates and forecast, 2018 - 2030 (USD Billion)
- 6.6.2. South Africa
- 6.6.2.1. Key country dynamics
- 6.6.2.2. Market estimates and forecast, 2018 - 2030 (USD Billion)
- 6.6.3. Saudi Arabia
- 6.6.3.1. Key country dynamics
- 6.6.3.2. Market estimates and forecast, 2018 - 2030 (USD Billion)
Chapter 7. Competitive Analysis
- 7.1. Recent Developments & Impact Analysis, by Key Market Participants
- 7.2. Company Categorization
- 7.3. Participant's Overview
- 7.4. Financial Performance
- 7.5. Product Benchmarking
- 7.6. Company Market Share Analysis, 2024 (%)
- 7.7. Company Heat Map Analysis
- 7.8. Strategy Mapping
- 7.9. Company Profiles
- 7.9.1. Diageo
- 7.9.1.1. Company Overview
- 7.9.1.2. Financial Performance
- 7.9.1.3. Product Portfolios
- 7.9.1.4. Strategic Initiatives
- 7.9.2. Anheuser-Busch InBev
- 7.9.2.1. Company Overview
- 7.9.2.2. Financial Performance
- 7.9.2.3. Product Portfolios
- 7.9.2.4. Strategic Initiatives
- 7.9.3. Suntory Holdings
- 7.9.3.1. Company Overview
- 7.9.3.2. Financial Performance
- 7.9.3.3. Product Portfolios
- 7.9.3.4. Strategic Initiatives
- 7.9.4. Pernod Ricard
- 7.9.4.1. Company Overview
- 7.9.4.2. Financial Performance
- 7.9.4.3. Product Portfolios
- 7.9.4.4. Strategic Initiatives
- 7.9.5. Asahi Group Holdings
- 7.9.5.1. Company Overview
- 7.9.5.2. Financial Performance
- 7.9.5.3. Product Portfolios
- 7.9.5.4. Strategic Initiatives
- 7.9.6. ENERGY bit Inc.
- 7.9.6.1. Company Overview
- 7.9.6.2. Financial Performance
- 7.9.6.3. Product Portfolios
- 7.9.6.4. Strategic Initiatives
- 7.9.7. Bacardi Limited
- 7.9.7.1. Company Overview
- 7.9.7.2. Financial Performance
- 7.9.7.3. Product Portfolios
- 7.9.7.4. Strategic Initiatives
- 7.9.8. LT Group, INC
- 7.9.8.1. Company Overview
- 7.9.8.2. Financial Performance
- 7.9.8.3. Product Portfolios
- 7.9.8.4. Strategic Initiatives
- 7.9.9. The Brown-Forman Corporation
- 7.9.9.1. Company Overview
- 7.9.9.2. Financial Performance
- 7.9.9.3. Product Portfolios
- 7.9.9.4. Strategic Initiatives
- 7.9.10. Remy Cointreau
- 7.9.10.1. Company Overview
- 7.9.10.2. Financial Performance
- 7.9.10.3. Product Portfolios
- 7.9.10.4. Strategic Initiatives