フェイシャルマッサージャーの市場規模、シェア、動向分析レポート：タイプ別、最終用途別、用途別、流通チャネル別、地域別、セグメント別予測、2024年～2030年

フェイシャルマッサージャー市場の成長と動向：

Grand View Research, Inc.の最新レポートによると、フェイシャルマッサージャーの世界市場規模は2030年までに35億5,000万米ドルに達する見込みです。

同市場は2024年から2030年にかけてCAGR 10.7％で成長すると予測されています。スキンケアとウェルネスに対する消費者の意識の高まりは、全体的な健康とセルフケアのルーチンを補完する効果的な家庭での美容トリートメントへの関心を高め、フェイシャルマッサージャー市場を牽引しています。健康的な皮膚を維持することの利点や先進的なスキンケア・ツールの役割について個人が知識を深めるにつれて、肌のきめを整え、老化の兆候を軽減し、リラックス効果を高めるフェイシャル・マッサージャーのような製品が消費者に好まれるようになっています。ホリスティックなウェルネスと個人に合わせたスキンケアを重視するこの高まりは、消費者が高品質で革新的な美顔器マッサージャーに投資することを促し、それによって市場の需要を拡大し成長を刺激します。

フェイシャル・マッサージャー市場の革新には、リフトアップした外観のために顔の筋肉を刺激するマイクロカレント技術、製品の吸収を高め血液循環を改善するT-ソニック脈動、癒しのスパのような体験を提供する加熱要素などの進歩が含まれます。さらに、パーソナライズされたルーチンとリアルタイムのフィードバックのためのアプリ接続などのスマート技術の統合は、ますます人気が高まっています。こうした技術革新は、消費者に効能の向上、個別化された体験、利便性を提供することで市場の成長を促し、需要と消費者の満足度を押し上げています。

さらに、特に新興国において可処分所得が増加するにつれて、より多くの消費者がプレミアムスキンケアツールに投資することを望むようになり、フェイシャルマッサージャー市場の成長にプラスの影響を与えています。購買力の増加により、個人は優れた結果と強化された機能を提供するハイエンドで技術的に進歩した美顔器マッサージャーを購入できるようになった。このようなプレミアム製品の革新と競争へのシフトは、市場の成長を促進します。その結果、高級スキンケア機器への支出が増加し、市場全体の拡大と新しい洗練された製品の開発に寄与しています。

さらに、オンラインショッピングプラットフォームの普及は、製品へのアクセシビリティを大幅に拡大し、より幅広い層にリーチすることで、フェイシャルマッサージャー市場を牽引しています。eコマースにより、消費者は自宅にいながらにして幅広い種類の美顔器マッサージャーを調べ、選択肢を比較し、十分な情報に基づいた購入決定を下すことができます。この可視性と利便性の向上により、消費者のエンゲージメントが高まり、ブランドは新たな市場と層を開拓することができます。オンライン・プラットフォームはしばしばカスタマー・レビューや詳細な製品情報を掲載し、信頼構築と販売促進に役立つため、市場成長はさらに加速します。

フェイシャルマッサージャー市場レポートハイライト

• 手動式フェイスマッサージャーは、その簡便さ、手頃な価格、幅広い消費者が利用しやすい使いやすさによって市場を大きく牽引しています。また、リンパドレナージュの促進、むくみの解消、血行促進などの効果もあり、スキンケア市場での人気が持続しています。
• 男性におけるフェイシャルマッサージャーの需要は、予測期間中に大幅な成長率を示すことが期待されます。社会の規範が進化するにつれて、より多くの男性が、皮膚の老化、ストレスの緩和、全体的な外観などの問題に対処するために、フェイシャルマッサージャーなどのツールを含むスキンケア療法を受け入れています。
• フェイスリフティング用途が大きなシェアを占めています。これは主に、血液循環を刺激し、リンパの流れを促進し、肌のハリを高め、むくみを解消するマッサージ機の能力によるものです。
• オンラインチャネルを通じたフェイシャルマッサージャーの売上高の伸びは、eコマースの利便性、幅広い製品セレクション、幅広い聴衆にリーチするターゲットを絞ったデジタルマーケティングによって牽引されています。
• 北米は、消費者が自然な利点と使いやすさを提供する伝統的で非侵襲的なスキンケアツールを好むことによって、フェイシャル・マッサージャー市場で大きな市場シェアを占めています。加えて、ソーシャルメディアやインフルエンサーの支持に後押しされ、セルフケアやウェルネス・ルーティンを日常生活に取り入れる傾向が強まっていることが、手動式フェイシャル・マッサージャーの需要を高めています。

目次

第1章 調査手法と範囲

第2章 エグゼクティブサマリー

第3章 フェイシャルマッサージ市場の変数と動向

• 市場系統の見通し
• 業界バリューチェーン分析
  • テクノロジー動向
  • 販売/小売チャネル分析
• 市場力学
  • 市場 促進要因分析
  • 市場抑制要因分析
  • 市場機会
  • 市場の課題
• 業界分析ツール
  • ポーターのファイブフォース分析
• 市場参入戦略

第4章 消費者行動分析

• 人口統計分析
• 消費者の動向と嗜好
• 購入決定に影響を与える要因
• 消費者製品の採用
• 観察と推奨事項

第5章 フェイシャルマッサージャー市場：タイプ推定・動向分析

• フェイシャルマッサージャー市場、タイプ別：主なポイント
• タイプ変動分析と市場シェア、2023年と2030年
• タイプ別市場推計・予測、2018年-2030年

第6章 フェイシャルマッサージャー市場：最終用途の推定・動向分析

• フェイシャルマッサージャー市場、最終用途別：主なポイント
• 最終用途変動分析と市場シェア、2023年と2030年
• 最終用途別市場推計・予測、2018年-2030年

第7章 フェイシャルマッサージャー市場：用途の推定・動向分析

• フェイシャルマッサージャー市場、用途別：主なポイント
• 用途変動分析と市場シェア、2023年と2030年
• 用途別市場推計・予測、2018年-2030年
  • フェイスリフト
  • しわ防止
  • アンチエイジング
  • 肌の引き締め
  • その他

第8章 フェイシャルマッサージャー市場：流通チャネルの推定・動向分析

• フェイシャルマッサージャー市場、流通チャネル別主要ポイント
• 流通チャネル変動分析と市場シェア、2023年と2030年
• 流通チャネル別市場推計・予測、2018年-2030年

第9章 フェイシャルマッサージャー市場：地域推定・動向分析

• フェイシャルマッサージャー市場：地域別展望
• 地域マーケットプレイス：重要なポイント
• 地域別市場推計・予測、2018年-2030年
  • 北米
  • 欧州
  • アジア太平洋
  • 中南米
  • 中東・アフリカ

第10章 フェイシャルマッサージャー市場：競合分析

• 主要市場参入企業による最近の動向と影響分析
• 企業分類
• 参入企業の概要
• 財務実績
• 製品ベンチマーク
• 企業市場シェア分析、2023年（％）
• 企業ヒートマップ分析、2023年
• 戦略マッピング
• 企業プロファイル
  • NuFACE
  • Herbivore Botanicals, LLC.
  • General Mills Inc.
  • Post Holdings Inc.
  • Mars, Incorporated
  • Post Holdings Inc.
  • Nestle SA
  • PROBAR LLC
  • The Simple Good Foods Company
  • Glanbia plc

List of Tables

• Table 1 Facial massager market: Key market driver analysis
• Table 2 Facial massager market: Key market restraint analysis
• Table 3 Facial massager market estimates & forecast, by type, 2018 - 2030 (USD Billion)
• Table 4 Manual facial massager market estimates and forecast, 2018 - 2030 (USD Billion)
• Table 5 Electric facial massager market estimates and forecast, 2018 - 2030 (USD Billion)
• Table 6 Facial massager market estimates & forecast, by end use, 2018 - 2030 (USD Billion)
• Table 7 Facial massager market estimates & forecasts, for women, 2018 - 2030 (USD Billion)
• Table 8 Facial massager market estimates & forecasts, for men, 2018 - 2030 (USD Billion)
• Table 9 Facial massager market estimates & forecast, by application, 2018 - 2030 (USD Billion)
• Table 10 Face lifting massager market estimates & forecast, 2018 - 2030 (USD Billion)
• Table 11 Anti-wrinkle facial massager market estimates & forecast, 2018 - 2030 (USD Billion)
• Table 12 Anti-aging facial massager market estimates & forecast, 2018 - 2030 (USD Billion)
• Table 13 Skin tightening facial massager market estimates & forecast, 2018 - 2030 (USD Billion)
• Table 14 Facial massager market estimates & forecast, for other application 2018 - 2030 (USD Billion)
• Table 15 Facial massager market estimates & forecast, by distribution channel, 2018 - 2030 (USD Billion)
• Table 16 Facial massager market estimates & forecasts, through hypermarkets & supermarkets, 2018 - 2030 (USD Billion)
• Table 17 Facial massager market estimates & forecasts, through specialty beauty stores, 2018 - 2030 (USD Billion)
• Table 18 Facial massager market estimates & forecasts, through pharmacy & drug stores, 2018 - 2030 (USD Billion)
• Table 19 Facial massager market estimates & forecasts, through online, 2018 - 2030 (USD Billion)
• Table 20 Facial massager market estimates & forecasts, through other channel, 2018 - 2030 (USD Billion)
• Table 21 Facial massager market estimates & forecast, 2018 - 2030, by region (USD Billion)
• Table 22 North America facial massager market estimates and forecast, 2018 - 2030 (USD Billion)
• Table 23 North America facial massager market revenue estimates and forecast, by type, 2018 - 2030 (USD Billion)
• Table 24 North America facial massager market revenue estimates and forecast, by end use, 2018 - 2030 (USD Billion)
• Table 25 North America facial massager market revenue estimates and forecast, by application, 2018 - 2030 (USD Billion)
• Table 26 North America facial massager market revenue estimates and forecast, by distribution channel, 2018 - 2030 (USD Billion)
• Table 27 U.S. macro-economic outlay
• Table 28 U.S. facial massager market estimates and forecast, 2018 - 2030 (USD Billion)
• Table 29 U.S. facial massager market revenue estimates and forecast, by type, 2018 - 2030 (USD Billion)
• Table 30 U.S. facial massager market revenue estimates and forecast, by end use, 2018 - 2030 (USD Billion)
• Table 31 U.S. facial massager market revenue estimates and forecast, by application, 2018 - 2030 (USD Billion)
• Table 32 U.S. facial massager market revenue estimates and forecast, by distribution channel, 2018 - 2030 (USD Billion)
• Table 33 Canada macro-economic outlay
• Table 34 Canada facial massager market estimates and forecast, 2018 - 2030 (USD Billion)
• Table 35 Canada facial massager market revenue estimates and forecast, by type, 2018 - 2030 (USD Billion)
• Table 36 Canada facial massager market revenue estimates and forecast, by end use, 2018 - 2030 (USD Billion)
• Table 37 Canada facial massager market revenue estimates and forecast, by application, 2018 - 2030 (USD Billion)
• Table 38 Canada facial massager market revenue estimates and forecast, by distribution channel, 2018 - 2030 (USD Billion)
• Table 39 Mexico macro-economic outlay
• Table 40 Mexico facial massager market estimates and forecast, 2018 - 2030 (USD Billion)
• Table 41 Mexico facial massager market revenue estimates and forecast, by type, 2018 - 2030 (USD Billion)
• Table 42 Mexico facial massager market revenue estimates and forecast, by end use, 2018 - 2030 (USD Billion)
• Table 43 Mexico facial massager market revenue estimates and forecast, by application, 2018 - 2030 (USD Billion)
• Table 44 Mexico facial massager market revenue estimates and forecast, by distribution channel, 2018 - 2030 (USD Billion)
• Table 45 Europe facial massager market estimates and forecast, 2018 - 2030 (USD Billion)
• Table 46 Europe facial massager market revenue estimates and forecast, by type, 2018 - 2030 (USD Billion)
• Table 47 Europe facial massager market revenue estimates and forecast, by end use, 2018 - 2030 (USD Billion)
• Table 48 Europe facial massager market revenue estimates and forecast, by application, 2018 - 2030 (USD Billion)
• Table 49 Europe facial massager market revenue estimates and forecast, by distribution channel, 2018 - 2030 (USD Billion)
• Table 50 UK macro-economic outlay
• Table 51 UK facial massager market estimates and forecast, 2018 - 2030 (USD Billion)
• Table 52 UK facial massager market revenue estimates and forecast, by type, 2018 - 2030 (USD Billion)
• Table 53 UK facial massager market revenue estimates and forecast, by end use, 2018 - 2030 (USD Billion)
• Table 54 UK facial massager market revenue estimates and forecast, by application, 2018 - 2030 (USD Billion)
• Table 55 UK facial massager market revenue estimates and forecast, by distribution channel, 2018 - 2030 (USD Billion)
• Table 56 Germany macro-economic outlay
• Table 57 Germany facial massager market estimates and forecast, 2018 - 2030 (USD Billion)
• Table 58 Germany facial massager market revenue estimates and forecast, by type, 2018 - 2030 (USD Billion)
• Table 59 Germany facial massager market revenue estimates and forecast, by end use, 2018 - 2030 (USD Billion)
• Table 60 Germany facial massager market revenue estimates and forecast, by application, 2018 - 2030 (USD Billion)
• Table 61 Germany facial massager market revenue estimates and forecast, by distribution channel, 2018 - 2030 (USD Billion)
• Table 62 France macro-economic outlay
• Table 63 France facial massager market estimates and forecast, 2018 - 2030 (USD Billion)
• Table 64 France facial massager market revenue estimates and forecast, by type, 2018 - 2030 (USD Billion)
• Table 65 France facial massager market revenue estimates and forecast, by end use, 2018 - 2030 (USD Billion)
• Table 66 France facial massager market revenue estimates and forecast, by application, 2018 - 2030 (USD Billion)
• Table 67 France facial massager market revenue estimates and forecast, by distribution channel, 2018 - 2030 (USD Billion)
• Table 68 Italy macro-economic outlay
• Table 69 Italy facial massager market estimates and forecast, 2018 - 2030 (USD Billion)
• Table 70 Italy facial massager market revenue estimates and forecast, by type, 2018 - 2030 (USD Billion)
• Table 71 Italy facial massager market revenue estimates and forecast, by end use, 2018 - 2030 (USD Billion)
• Table 72 Italy facial massager market revenue estimates and forecast, by application, 2018 - 2030 (USD Billion)
• Table 73 Italy facial massager market revenue estimates and forecast, by distribution channel, 2018 - 2030 (USD Billion)
• Table 74 Spain macro-economic outlay
• Table 75 Spain facial massager market estimates and forecast, 2018 - 2030 (USD Billion)
• Table 76 Spain facial massager market revenue estimates and forecast, by type, 2018 - 2030 (USD Billion)
• Table 77 Spain facial massager market revenue estimates and forecast, by end use, 2018 - 2030 (USD Billion)
• Table 78 Spain facial massager market revenue estimates and forecast, by application, 2018 - 2030 (USD Billion)
• Table 79 Spain facial massager market revenue estimates and forecast, by distribution channel, 2018 - 2030 (USD Billion)
• Table 80 Asia Pacific facial massager market estimates and forecast, 2018 - 2030 (USD Billion)
• Table 81 Asia Pacific facial massager market revenue estimates and forecast, by type, 2018 - 2030 (USD Billion)
• Table 82 Asia Pacific facial massager market revenue estimates and forecast, by end use, 2018 - 2030 (USD Billion)
• Table 83 Asia Pacific facial massager market revenue estimates and forecast, by application, 2018 - 2030 (USD Billion)
• Table 84 Asia Pacific facial massager market revenue estimates and forecast, by distribution channel, 2018 - 2030 (USD Billion)
• Table 85 China macro-economic outlay
• Table 86 China facial massager market estimates and forecast, 2018 - 2030 (USD Billion)
• Table 87 China facial massager market revenue estimates and forecast, by type, 2018 - 2030 (USD Billion)
• Table 88 China facial massager market revenue estimates and forecast, by end use, 2018 - 2030 (USD Billion)
• Table 89 China facial massager market revenue estimates and forecast, by application, 2018 - 2030 (USD Billion)
• Table 90 China facial massager market revenue estimates and forecast, by distribution channel, 2018 - 2030 (USD Billion)
• Table 91 India macro-economic outlay
• Table 92 India facial massager market estimates and forecast, 2018 - 2030 (USD Billion)
• Table 93 India facial massager market revenue estimates and forecast, by type, 2018 - 2030 (USD Billion)
• Table 94 India facial massager market revenue estimates and forecast, by end use, 2018 - 2030 (USD Billion)
• Table 95 India facial massager market revenue estimates and forecast, by application, 2018 - 2030 (USD Billion)
• Table 96 India facial massager market revenue estimates and forecast, by distribution channel, 2018 - 2030 (USD Billion)
• Table 97 Japan macro-economic outlay
• Table 98 Japan facial massager market estimates and forecast, 2018 - 2030 (USD Billion)
• Table 99 Japan facial massager market revenue estimates and forecast, by type, 2018 - 2030 (USD Billion)
• Table 100 Japan facial massager market revenue estimates and forecast, by end use, 2018 - 2030 (USD Billion)
• Table 101 Japan facial massager market revenue estimates and forecast, by application, 2018 - 2030 (USD Billion)
• Table 102 Japan facial massager market revenue estimates and forecast, by distribution channel, 2018 - 2030 (USD Billion)
• Table 103 Central & South America facial massager market estimates and forecast, 2018 - 2030 (USD Billion)
• Table 104 Central & South America facial massager market revenue estimates and forecast, by type, 2018 - 2030 (USD Billion)
• Table 105 Central & South America facial massager market revenue estimates and forecast, by end use, 2018 - 2030 (USD Billion)
• Table 106 Central & South America facial massager market revenue estimates and forecast, by application, 2018 - 2030 (USD Billion)
• Table 107 Central & South America facial massager market revenue estimates and forecast, by distribution channel, 2018 - 2030 (USD Billion)
• Table 108 Brazil macro-economic outlay
• Table 109 Brazil facial massager market estimates and forecast, 2018 - 2030 (USD Billion)
• Table 110 Brazil facial massager market revenue estimates and forecast, by type, 2018 - 2030 (USD Billion)
• Table 111 Brazil facial massager market revenue estimates and forecast, by end use, 2018 - 2030 (USD Billion)
• Table 112 Brazil facial massager market revenue estimates and forecast, by application, 2018 - 2030 (USD Billion)
• Table 113 Brazil facial massager market revenue estimates and forecast, by distribution channel, 2018 - 2030 (USD Billion)
• Table 114 Argentina macro-economic outlay
• Table 115 Argentina facial massager market estimates and forecast, 2018 - 2030 (USD Billion)
• Table 116 Argentina facial massager market revenue estimates and forecast, by type, 2018 - 2030 (USD Billion)
• Table 117 Argentina facial massager market revenue estimates and forecast, by end use, 2018 - 2030 (USD Billion)
• Table 118 Argentina facial massager market revenue estimates and forecast, by application, 2018 - 2030 (USD Billion)
• Table 119 Argentina facial massager market revenue estimates and forecast, by distribution channel, 2018 - 2030 (USD Billion)
• Table 120 Middle East & Africa facial massager market estimates and forecast, 2018 - 2030 (USD Billion)
• Table 121 Middle East & Africa facial massager market revenue estimates and forecast, by type, 2018 - 2030 (USD Billion)
• Table 122 Middle East & Africa facial massager market revenue estimates and forecast, by end use, 2018 - 2030 (USD Billion)
• Table 123 Middle East & Africa facial massager market revenue estimates and forecast, by application, 2018 - 2030 (USD Billion)
• Table 124 Middle East & Africa facial massager market revenue estimates and forecast, by distribution channel, 2018 - 2030 (USD Billion)
• Table 125 South Africa macro-economic outlay
• Table 126 South Africa facial massager market estimates and forecast, 2018 - 2030 (USD Billion)
• Table 127 South Africa facial massager market revenue estimates and forecast, by type, 2018 - 2030 (USD Billion)
• Table 128 South Africa facial massager market revenue estimates and forecast, by end use, 2018 - 2030 (USD Billion)
• Table 129 South Africa facial massager market revenue estimates and forecast, by application, 2018 - 2030 (USD Billion)
• Table 130 South Africa facial massager market revenue estimates and forecast, by distribution channel, 2018 - 2030 (USD Billion)
• Table 131 Saudi Arabia macro-economic outlay
• Table 132 Saudi Arabia facial massager market estimates and forecast, 2018 - 2030 (USD Billion)
• Table 133 Saudi Arabia facial massager market revenue estimates and forecast, by type, 2018 - 2030 (USD Billion)
• Table 134 Saudi Arabia facial massager market revenue estimates and forecast, by end use, 2018 - 2030 (USD Billion)
• Table 135 Saudi Arabia facial massager market revenue estimates and forecast, by application, 2018 - 2030 (USD Billion)
• Table 136 Saudi Arabia facial massager market revenue estimates and forecast, by distribution channel, 2018 - 2030 (USD Billion)
• Table 137 Recent developments & impact analysis, by key market participants
• Table 138 Company market share, 2023 (%)
• Table 139 Company heat map analysis, 2023
• Table 140 Companies implementing key strategies

List of Figures

• Fig. 1 Facial massager market segmentation
• Fig. 2 Information procurement
• Fig. 3 Primary research pattern
• Fig. 4 Primary research approaches
• Fig. 5 Primary research process
• Fig. 6 Market snapshot
• Fig. 7 Segment snapshot
• Fig. 8 Regional snapshot
• Fig. 9 Competitive landscape Snapshot
• Fig. 10 Parent industry and facial massager market size, 2023 (USD Billion)
• Fig. 11 Facial massager market: Value chain analysis
• Fig. 12 Facial massager market: Dynamics
• Fig. 13 Facial massager market: Porter's five forces analysis
• Fig. 14 Facial massager market, by type: Key takeaways
• Fig. 15 Facial massager market: Type movement analysis, 2023 & 2030 (%)
• Fig. 16 Manual facial massager market estimates and forecast, 2018 - 2030 (USD Billion)
• Fig. 17 Electric facial massager market estimates and forecast, 2018 - 2030 (USD Billion)
• Fig. 18 Facial massager market: End use movement analysis, 2023 & 2030 (%)
• Fig. 19 Facial massager market estimates & forecasts, for women, 2018 - 2030 (USD Billion)
• Fig. 20 Facial massager market estimates & forecasts, for men, 2018 - 2030 (USD Billion)
• Fig. 21 Facial massager market: Application movement analysis, 2023 & 2030 (%)
• Fig. 22 Face lifting massager market estimates & forecast, 2018 - 2030 (USD Billion)
• Fig. 23 Anti-wrinkle facial massager market estimates & forecast, 2018 - 2030 (USD Billion)
• Fig. 24 Anti-aging facial massager market estimates & forecast, 2018 - 2030 (USD Billion)
• Fig. 25 Skin tightening facial massager market estimates & forecast, 2018 - 2030 (USD Billion)
• Fig. 26 Facial massager market estimates & forecast, for other application 2018 - 2030 (USD Billion)
• Fig. 27 Facial massager market: Distribution channel movement analysis, 2023 & 2030 (%)
• Fig. 28 Facial massager market estimates & forecasts, through hypermarkets & supermarkets, 2018 - 2030 (USD Billion)
• Fig. 29 Facial massager market estimates & forecasts, through specialty beauty stores, 2018 - 2030 (USD Billion)
• Fig. 30 Facial massager market estimates & forecasts, through pharmacy & drug stores, 2018 - 2030 (USD Billion)
• Fig. 31 Facial massager market estimates & forecasts, through online, 2018 - 2030 (USD Billion)
• Fig. 32 Facial massager market estimates & forecasts, through other channel, 2018 - 2030 (USD Billion)
• Fig. 33 Facial massager market: Regional outlook, 2023 & 2030 (USD Billion)
• Fig. 34 Regional marketplace: Key takeaways
• Fig. 35 North America facial massager market estimates & forecast, 2018 - 2030 (USD Billion)
• Fig. 36 US facial massager market estimates & forecast, 2018 - 2030 (USD Billion)
• Fig. 37 Canada facial massager market estimates & forecast, 2018 - 2030 (USD Billion)
• Fig. 38 Mexico facial massager market estimates & forecast, 2018 - 2030 (USD Billion)
• Fig. 39 Europe facial massager market estimates & forecast, 2018 - 2030 (USD Billion)
• Fig. 40 UK facial massager market estimates & forecast, 2018 - 2030 (USD Billion)
• Fig. 41 Germany facial massager market estimates & forecast, 2018 - 2030 (USD Billion)
• Fig. 42 France facial massager market estimates & forecast, 2018 - 2030 (USD Billion)
• Fig. 43 Italy facial massager market estimates & forecast, 2018 - 2030 (USD Billion)
• Fig. 44 Spain facial massager market estimates & forecast, 2018 - 2030 (USD Billion)
• Fig. 45 Asia Pacific facial massager market estimates & forecast, 2018 - 2030 (USD Billion)
• Fig. 46 China facial massager market estimates & forecast, 2018 - 2030 (USD Billion)
• Fig. 47 Japan facial massager market estimates & forecast, 2018 - 2030 (USD Billion)
• Fig. 48 India facial massager market estimates & forecast, 2018 - 2030 (USD Billion)
• Fig. 49 Central & South America facial massager market estimates & forecast, 2018 - 2030 (USD Billion)
• Fig. 50 Brazil facial massager market estimates & forecast, 2018 - 2030 (USD Billion)
• Fig. 51 Argentina facial massager market estimates & forecast, 2018 - 2030 (USD Billion)
• Fig. 52 Middle East & Africa facial massager market estimates & forecast, 2018 - 2030 (USD Billion)
• Fig. 53 South Africa facial massager market estimates & forecast, 2018 - 2030 (USD Billion)
• Fig. 54 Saudi Arabia facial massager market estimates & forecast, 2018 - 2030 (USD Billion)
• Fig. 55 Key company categorization
• Fig. 56 Company market share analysis, 2023
• Fig. 57 Strategic framework of facial massager market

Facial Massager Market Growth & Trends:

The global facial massager market size is expected to reach USD 3.55 billion by 2030, according to a new report by Grand View Research, Inc. The market is projected to grow at a CAGR of 10.7% from 2024 to 2030. Increasing consumer awareness of skincare and wellness drives the facial massager market by heightening interest in effective, at-home beauty treatments that complement overall health and self-care routines. As individuals become more educated about the benefits of maintaining healthy skin and the role of advanced skincare tools, products such as facial massagers that provide improved skin texture, reduced signs of aging, and enhanced relaxation are preferred by consumers. This growing emphasis on holistic wellness and personalized skincare encourages consumers to invest in high-quality, innovative facial massagers, thereby expanding market demand and stimulating growth.

Innovations in the facial massager market include advancements such as microcurrent technology, which stimulates facial muscles for a lifted appearance; T-Sonic pulsations that enhance product absorption and improve blood circulation; and heated elements that provide a soothing, spa-like experience. In addition, the integration of smart technology, such as app connectivity for personalized routines and real-time feedback, is increasingly popular. These innovations drive market growth by offering consumers enhanced efficacy, personalized experiences, and convenience, driving the demand and consumer satisfaction.

Moreover, as disposable incomes rise, particularly in emerging economies, more consumers are willing to invest in premium skincare tools, which positively impacts the growth of the facial massager market. Increased purchasing power allowing individuals to afford high-end, technologically advanced facial massagers that offer superior results and enhanced features. This shift towards premium products innovation and competition, drives the market growth. Consequently, the influx of higher spending on luxury skincare devices contributes to overall market expansion and the development of new, sophisticated offerings.

In addition, the proliferation of online shopping platforms drives the facial massager market by significantly expanding product accessibility and reaching a broader audience. E-commerce allows consumers to explore a wide range of facial massagers, compare options, and make informed purchasing decisions from the comfort of their homes. This increased visibility and convenience boosts consumer engagement and enables brands to tap into new markets and demographics. Online platforms often feature customer reviews and detailed product information, which help build trust and drive sales, further accelerating market growth.

Facial Massager Market Report Highlights:

• Manual face massager held substantial market driven by their simplicity, affordability, and ease of use, which make them accessible to a wide range of consumers. In addition, their effectiveness in promoting lymphatic drainage, reducing puffiness, and enhancing circulation contributes to their enduring popularity in the skincare market.
• The demand for facial massager among men is expected to witness substantial growth rate over the forecast period. As societal norms evolve, more men are embracing skincare regimens that include tools such as facial massagers to address issues such as skin aging, stress relief, and overall appearance.
• Face lifting application accounted for significant share. This is mainly driven by their ability to stimulate blood circulation and promote lymphatic drainage, which can enhance skin firmness and reduce puffiness.
• The growth in sales of facial massager through online channels is driven by the convenience of e-commerce, wide product selection, and targeted digital marketing that reaches a broad audience.
• North America accounted for substantial market share in the facial massager market driven by consumers' preference for traditional, non-invasive skincare tools that offer perceived natural benefits and ease of use. In addition, the growing trend of incorporating self-care and wellness routines into daily life, fueled by social media and influencer endorsements, has increased the demand for manual facial massagers.

Table of Contents

Chapter 1. Methodology and Scope

• 1.1. Market Segmentation & Scope
• 1.2. Market Definition
• 1.3. Information Procurement
  • 1.3.1. Purchased Database
  • 1.3.2. GVR's Internal Database
  • 1.3.3. Secondary Materials & Third-Party Perspectives
  • 1.3.4. Primary Research
• 1.4. Information Analysis
  • 1.4.1. Data Analysis Models
• 1.5. Market Formulation & Data Visualization
• 1.6. Data Validation & Publishing

Chapter 2. Executive Summary

• 2.1. Market Snapshot
• 2.2. Type Outlook
• 2.3. End Use Outlook
• 2.4. Application Outlook
• 2.5. Distribution Channel Outlook
• 2.6. Regional Outlook
• 2.7. Competitive Landscape Snapshot

Chapter 3. Facial Massager Market Variables and Trends

• 3.1. Market Lineage Outlook
• 3.2. Industry Value Chain Analysis
  • 3.2.1. Technology Trends
  • 3.2.2. Sales/Retail Channel Analysis
• 3.3. Market Dynamics
  • 3.3.1. Market Driver Analysis
  • 3.3.2. Market Restraint Analysis
  • 3.3.3. Market Opportunities
  • 3.3.4. Market Challenges
• 3.4. Industry Analysis Tools
  • 3.4.1. Porter's Five Forces Analysis
• 3.5. Market Entry Strategies

Chapter 4. Consumer Behavior Analysis

• 4.1. Demographic Analysis
• 4.2. Consumer Trends & Preferences
• 4.3. Factors Affecting Buying Decisions
• 4.4. Consumer Product Adoption
• 4.5. Observations & Recommendations

Chapter 5. Facial Massager Market: Type Estimates & Trend Analysis

• 5.1. Facial Massager Market, By Type: Key Takeaways
• 5.2. Type Movement Analysis & Market Share, 2023 & 2030
• 5.3. Market Estimates & Forecasts, by Type, 2018 - 2030 (USD Billion)
  • 5.3.1. Manual
    • 5.3.1.1. Market estimates and forecast, 2018 - 2030 (USD Billion)
  • 5.3.2. Electric
    • 5.3.2.1. Market estimates and forecast, 2018 - 2030 (USD Billion)

Chapter 6. Facial Massager Market: End Use Estimates & Trend Analysis

• 6.1. Facial Massager Market, By End Use: Key Takeaways
• 6.2. End Use Movement Analysis & Market Share, 2023 & 2030
• 6.3. Market Estimates & Forecasts, by End Use, 2018 - 2030 (USD Billion)
  • 6.3.1. Women
    • 6.3.1.1. Market estimates and forecast, 2018 - 2030 (USD Billion)
  • 6.3.2. Men
    • 6.3.2.1. Market estimates and forecast, 2018 - 2030 (USD Billion)

Chapter 7. Facial Massager Market: Application Estimates & Trend Analysis

• 7.1. Facial Massager Market, By Application: Key Takeaways
• 7.2. Application Movement Analysis & Market Share, 2023 & 2030
• 7.3. Market Estimates & Forecasts, by Application, 2018 - 2030 (USD Billion)
  • 7.3.1. Face Lifting
    • 7.3.1.1. Market estimates and forecast, 2018 - 2030 (USD Billion)
  • 7.3.2. Anti-Wrinkle
    • 7.3.2.1. Market estimates and forecast, 2018 - 2030 (USD Billion)
  • 7.3.3. Anti-Aging
    • 7.3.3.1. Market estimates and forecast, 2018 - 2030 (USD Billion)
  • 7.3.4. Skin Tightening
    • 7.3.4.1. Market estimates and forecast, 2018 - 2030 (USD Billion)
  • 7.3.5. Others
    • 7.3.5.1. Market estimates and forecast, 2018 - 2030 (USD Billion)

Chapter 8. Facial Massager Market: Distribution Channel Estimates & Trend Analysis

• 8.1. Facial Massager Market, By Distribution Channel Key Takeaways
• 8.2. Distribution Channel Movement Analysis & Market Share, 2023 & 2030
• 8.3. Market Estimates & Forecasts, by Distribution Channel, 2018 - 2030 (USD Billion)
  • 8.3.1. Hypermarkets & Supermarkets
    • 8.3.1.1. Market estimates and forecast, 2018 - 2030 (USD Billion)
  • 8.3.2. Specialty Beauty Stores
    • 8.3.2.1. Market estimates and forecast, 2018 - 2030 (USD Billion)
  • 8.3.3. Pharmacy & Drug Stores
    • 8.3.3.1. Market estimates and forecast, 2018 - 2030 (USD Billion)
  • 8.3.4. Online
    • 8.3.4.1. Market estimates and forecast, 2018 - 2030 (USD Billion)
  • 8.3.5. Others
    • 8.3.5.1. Market estimates and forecast, 2018 - 2030 (USD Billion)

Chapter 9. Facial Massager Market: Regional Estimates & Trend Analysis

• 9.1. Facial Massager Market: Regional Outlook
• 9.2. Regional Marketplaces: Key Takeaways
• 9.3. Market Estimates & Forecasts, by region, 2018 - 2030 (USD Billion)
  • 9.3.1. North America
    • 9.3.1.1. Market estimates and forecast, 2018 - 2030 (USD Billion)
    • 9.3.1.2. U.S.
      • 9.3.1.2.1. Key country dynamics
      • 9.3.1.2.2. Market estimates and forecast, 2018 - 2030 (USD Billion)
    • 9.3.1.3. Canada
      • 9.3.1.3.1. Key country dynamics
      • 9.3.1.3.2. Market estimates and forecast, 2018 - 2030 (USD Billion)
    • 9.3.1.4. Mexico
      • 9.3.1.4.1. Key country dynamics
      • 9.3.1.4.2. Market estimates and forecast, 2018 - 2030 (USD Billion)
  • 9.3.2. Europe
    • 9.3.2.1. Market estimates and forecast, 2018 - 2030 (USD Billion)
    • 9.3.2.2. UK
      • 9.3.2.2.1. Key country dynamics
      • 9.3.2.2.2. Market estimates and forecast, 2018 - 2030 (USD Billion)
    • 9.3.2.3. Germany
      • 9.3.2.3.1. Key country dynamics
      • 9.3.2.3.2. Market estimates and forecast, 2018 - 2030 (USD Billion)
    • 9.3.2.4. France
      • 9.3.2.4.1. Key country dynamics
      • 9.3.2.4.2. Market estimates and forecast, 2018 - 2030 (USD Billion)
    • 9.3.2.5. Italy
      • 9.3.2.5.1. Key country dynamics
      • 9.3.2.5.2. Market estimates and forecast, 2018 - 2030 (USD Billion)
    • 9.3.2.6. Spain
      • 9.3.2.6.1. Key country dynamics
      • 9.3.2.6.2. Market estimates and forecast, 2018 - 2030 (USD Billion)
  • 9.3.3. Asia Pacific
    • 9.3.3.1. Market estimates and forecast, 2018 - 2030 (USD Billion)
    • 9.3.3.2. China
      • 9.3.3.2.1. Key country dynamics
      • 9.3.3.2.2. Market estimates and forecast, 2018 - 2030 (USD Billion)
    • 9.3.3.3. Japan
      • 9.3.3.3.1. Key country dynamics
      • 9.3.3.3.2. Market estimates and forecast, 2018 - 2030 (USD Billion)
    • 9.3.3.4. India
      • 9.3.3.4.1. Key country dynamics
      • 9.3.3.4.2. Market estimates and forecast, 2018 - 2030 (USD Billion)
  • 9.3.4. Central & South America
    • 9.3.4.1. Market estimates and forecast, 2018 - 2030 (USD Billion)
    • 9.3.4.2. Brazil
      • 9.3.4.2.1. Key country dynamics
      • 9.3.4.2.2. Market estimates and forecast, 2018 - 2030 (USD Billion)
    • 9.3.4.3. Argentina
      • 9.3.4.3.1. Key country dynamics
      • 9.3.4.3.2. Market estimates and forecast, 2018 - 2030 (USD Billion)
  • 9.3.5. Middle East & Africa
    • 9.3.5.1. Market estimates and forecast, 2018 - 2030 (USD Billion)
    • 9.3.5.2. South Africa
      • 9.3.5.2.1. Key country dynamics
      • 9.3.5.2.2. Market estimates and forecast, 2018 - 2030 (USD Billion)
    • 9.3.5.3. Saudi Arabia
      • 9.3.5.3.1. Key country dynamics
      • 9.3.5.3.2. Market estimates and forecast, 2018 - 2030 (USD Billion)

Chapter 10. Facial Massager Market: Competitive Analysis

• 10.1. Recent Developments & Impact Analysis, by Key Market Participants
• 10.2. Company Categorization
• 10.3. Participant's Overview
• 10.4. Financial Performance
• 10.5. Product Benchmarking
• 10.6. Company Market Share Analysis, 2023 (%)
• 10.7. Company Heat Map Analysis, 2023
• 10.8. Strategy Mapping
• 10.9. Company Profiles
  • 10.9.1. NuFACE
    • 10.9.1.1. Company Overview
    • 10.9.1.2. Financial Performance
    • 10.9.1.3. Product Portfolios
    • 10.9.1.4. Strategic Initiatives
  • 10.9.2. Herbivore Botanicals, LLC.
    • 10.9.2.1. Company Overview
    • 10.9.2.2. Financial Performance
    • 10.9.2.3. Product Portfolios
    • 10.9.2.4. Strategic Initiatives
  • 10.9.3. General Mills Inc.
    • 10.9.3.1. Company Overview
    • 10.9.3.2. Financial Performance
    • 10.9.3.3. Product Portfolios
    • 10.9.3.4. Strategic Initiatives
  • 10.9.4. Post Holdings Inc.
    • 10.9.4.1. Company Overview
    • 10.9.4.2. Financial Performance
    • 10.9.4.3. Product Portfolios
    • 10.9.4.4. Strategic Initiatives
  • 10.9.5. Mars, Incorporated
    • 10.9.5.1. Company Overview
    • 10.9.5.2. Financial Performance
    • 10.9.5.3. Product Portfolios
    • 10.9.5.4. Strategic Initiatives
  • 10.9.6. Post Holdings Inc.
    • 10.9.6.1. Company Overview
    • 10.9.6.2. Financial Performance
    • 10.9.6.3. Product Portfolios
    • 10.9.6.4. Strategic Initiatives
  • 10.9.7. Nestle S.A.
    • 10.9.7.1. Company Overview
    • 10.9.7.2. Financial Performance
    • 10.9.7.3. Product Portfolios
    • 10.9.7.4. Strategic Initiatives
  • 10.9.8. PROBAR LLC
    • 10.9.8.1. Company Overview
    • 10.9.8.2. Financial Performance
    • 10.9.8.3. Product Portfolios
    • 10.9.8.4. Strategic Initiatives
  • 10.9.9. The Simple Good Foods Company
    • 10.9.9.1. Company Overview
    • 10.9.9.2. Financial Performance
    • 10.9.9.3. Product Portfolios
    • 10.9.9.4. Strategic Initiatives
  • 10.9.10. Glanbia plc
    • 10.9.10.1. Company Overview
    • 10.9.10.2. Financial Performance
    • 10.9.10.3. Product Portfolios
    • 10.9.10.4. Strategic Initiatives