ビタミンK2サプリメントの市場規模、シェア、動向分析レポート：製品別、用途別、流通チャネル別、地域別、セグメント予測、2024年～2030年

ビタミンK2サプリメント市場の成長と動向：

Grand View Research, Inc.の最新レポートによると、世界のビタミンK2サプリメント市場は2030年までに30億6,000万米ドルに達し、2024年から2030年までのCAGRは12.3%で成長すると予測されています。

この成長は、ビタミンK2の健康効果、特に骨と歯の健康、特定のがんに対する潜在的な予防効果に対する消費者の関心の高まりによるところが大きいです。食事だけで十分なビタミンK2を摂取することには課題があるもの、サプリメントは特にビタミンDと組み合わせることで効果を高めることができるため、便利な代替手段となります。しかし、天然発酵のK2 MK-7は時間の経過とともに劣化する可能性があり、製品の有効性と消費者の信頼に影響を与えるため、市場は安定性の問題に直面しています。マイクロカプセル化などの技術革新は、こうした安定性の懸念に対処し、製品の信頼性を確保し、継続的な市場拡大を支える上で極めて重要です。

オーガニックで持続可能な製品に対する消費者の嗜好も、MK-7サプリメントの需要を形成しています。原材料サプライヤーは、革新的なソリューションを開発することでこの動向に適応しています。例えば、Kappa Bioscience社はSupplySide West 2022で、初のUSDAオーガニック認定ビタミンK2-MK7であるK2Vital MCT Organicを発表しました。この製品は、アレルゲンフリー、ビーガン、非遺伝子組み換えで、36ヶ月の賞味期限を持つ液体オイルの形で提供され、オーガニックサプリメントに対する需要の高まりに応えています。

市場の力強い成長は、ビタミンD3との相乗効果に対する認識の高まりによってさらに加速しています。ビタミンD3とK2の相乗効果により、骨強度が強化され、心臓血管の健康がサポートされ、免疫面でもさらなる効果が期待されます。市場はまた、安定性と有効性を向上させるダブルカプセル化K2製品など、サプリメント製剤の革新からも恩恵を受けています。このような利点に対する消費者の意識の高まりが、優れた生物学的利用能と長い半減期で知られるMK-7の需要を押し上げています。

さらに、ビタミンK2補給に伴う大幅なヘルスケアコスト削減の可能性も、市場にプラスの影響を与えています。Council for Responsible Nutritionは、ビタミンK2の広範な使用により冠動脈疾患のイベントが15.7％減少し、米国のヘルスケアシステムが年間約94億8,000万米ドルを節約できると推定しています。このコスト削減の可能性は、ビタミンK2サプリメントに対する消費者の関心と投資の高まりと相まって、予防ヘルスケアにおけるビタミンK2の新たな役割を浮き彫りにしています。

Kappa Bioscience社のような主要企業が最前線に立ち、K2VITALのような先進的な製品を提供して、高品質で生物活性のあるビタミンK2の需要に応えています。ビタミンK2の健康効果を裏付ける科学的根拠が増え続ける中、市場は製品の純度、有効性、包括的な消費者教育に重点を置きながら進化しています。

ビタミンK2サプリメント市場レポート・ハイライト

• 製品別では、MK-7サプリメントが2023年に85.3%の売上シェアを占めたが、これは主にMK-4に比べて優れたバイオアベイラビリティと長い半減期によるものです。MK-7は血流中に長く存在するため、骨の健康をサポートし、動脈石灰化を抑制する効果が高まる。MK-7は、心血管疾患や骨粗鬆症の予防薬として、特に高齢化社会や予防ヘルスケアに力を入れている地域で認知度が高まっており、需要を大幅に押し上げています。
• 用途別では、心血管系の健康を目的としたビタミンK2サプリメントの需要は、2024年から2030年にかけて13.3%のCAGRで成長すると予想されています。最近の研究では、心臓の健康増進におけるビタミンK2の可能性が強調されており、MK-7はマトリックスGLAタンパク質（MGP）を活性化することによって動脈の柔軟性を改善し、動脈石灰化を抑制することが証明されています。2023年の研究では、MK-7を毎日補充することにより、特に女性において血管の弾力性と血圧が改善し、大幅なヘルスケアコストの節約につながる可能性があることが実証されました。
• 流通チャネル別では、薬局・薬店が2023年のビタミンK2サプリメント売上高の30％以上を占めています。この好調は、薬局・薬店の幅広い顧客層と、信頼できる健康食品を提供するという定評によるものです。これらの店舗は便利なアクセスと専門家のアドバイスを提供し、消費者の信頼と購買意欲を高めています。
• 地域別では、2023年に北米のビタミンK2サプリメント市場は36.7％の売上シェアを占め、心血管と骨の健康への強い関心が牽引しています。これは、健康意識の高まりと予防ヘルスケアの動向に後押しされています。同地域は、ビタミンK2製品への幅広いアクセスを保証する広範な小売網とeコマース網の恩恵を受けています。
• 2023年4月、バイオテクノロジー企業のPetrovax Pharm社は、D3とK2を組み合わせた新しいビタミン複合体であるSunDevitをロシアで発売しました。この革新的な製品は、骨の健康のためにカルシウムの分配を高めると同時に、血管にカルシウムが蓄積するのを防ぐ。この製品は、免疫系、筋肉、骨、関節の健康をサポートします。サンデビットは成人用で、1食あたり2000IUのビタミンD3を摂取できます。

目次

第1章 調査手法と範囲

第2章 エグゼクティブサマリー

第3章 ビタミンK2サプリメント市場の変数、動向、範囲

• 市場系統の見通し
  • 親市場の見通し
• 業界バリューチェーン分析
  • 製造と技術の動向
• 市場力学
  • 市場 促進要因分析
  • 市場抑制要因分析
  • 市場機会
  • 市場の課題
• 業界分析ツール
  • ポーターのファイブフォース分析
  • PESTEL分析
• 市場参入戦略

第4章 消費者行動分析

• 人口統計分析
• 消費者の動向と嗜好
• 購買行動に影響を与える要因
• 消費者製品の採用動向
• 観察と推奨事項

第5章 ビタミンK2サプリメント市場：製品の推定・動向分析

• ビタミンK2サプリメント市場、製品別：主なポイント
• 製品変動分析と市場シェア、2023年と2030年
• 製品別、2018年-2030年

第6章 ビタミンK2サプリメント市場：用途の推定・動向分析

• ビタミンK2サプリメント市場、用途別：主なポイント
• 用途変動分析と市場シェア、2023年と2030年
• 用途別、2018年-2030年
  • 骨と関節の健康
  • 心臓血管の健康
  • 一般的な健康
  • その他

第7章 ビタミンK2サプリメント市場：流通チャネルの推定・動向分析

• ビタミンK2サプリメント市場、流通チャネル別：重要なポイント
• 流通チャネル変動分析と市場シェア、2023年と2030年
• 流通チャネル別、2018年-2030年

第8章 ビタミンK2サプリメント市場：地域の推定・動向分析

• ビタミンK2サプリメント市場：地域別展望
• 地域マーケットプレース：重要なポイント
• 地域別、2018年-2030年
  • 北米
  • 欧州
  • アジア太平洋
  • 中南米
  • 中東・アフリカ

第9章 ビタミンK2サプリメント市場：競合分析

• 主要市場参入企業による最近の動向と影響分析
• 企業分類
• 参入企業の概要
• 財務実績
• 製品ベンチマーク
• 企業市場シェア分析、2023年（％）
• 企業ヒートマップ分析
• 戦略マッピング
• 企業プロファイル
  • NOW Health Group, Inc.
  • Doctor's Best
  • Solgar Inc.
  • Jarrow Formulas, Inc.
  • Pure Encapsulations
  • Pharmavite LLC（Nature Made）
  • Liposoma BV
  • Vital Nutrients
  • Thorne
  • Healthy Origins USA

List of Tables

• Table 1 Vitamin K2 supplements market: Key market driver analysis
• Table 2 Vitamin K2 supplements market: Key market restraint analysis
• Table 3 Vitamin K2 supplements market estimates & forecast, 2018 - 2030, by product (USD Million)
• Table 4 MK-7 vitamin supplements market estimates & forecast, 2018 - 2030 (USD Million)
• Table 5 MK-4 vitamin supplements market estimates & forecast, 2018 - 2030 (USD Million)
• Table 6 Vitamin K2 Supplements market estimates & forecast, 2018 - 2030, by application (USD Million)
• Table 7 Vitamin K2 supplements market estimates & forecast, for bone & joint health, 2018 - 2030 (USD Million)
• Table 8 Vitamin K2 supplements market estimates & forecast, for cardiovascular health, 2018 - 2030 (USD Million)
• Table 9 Vitamin K2 supplements market estimates & forecast, for general health, 2018 - 2030 (USD Million)
• Table 10 Vitamin K2 supplements market estimates & forecast, for other applications, 2018 - 2030 (USD Million)
• Table 11 Vitamin K2 Supplements market estimates & forecast, 2018 - 2030, by distribution channel (USD Million)
• Table 12 Vitamin K2 supplements market estimates & forecast, through supermarkets & hypermarkets, 2018 - 2030 (USD Million)
• Table 13 Vitamin K2 supplements market estimates & forecast, through pharmacies & drugstores, 2018 - 2030 (USD Million)
• Table 14 Vitamin K2 supplements market estimates & forecast, through online channel, 2018 - 2030 (USD Million)
• Table 15 Vitamin K2 supplements market estimates & forecast, through other channels, 2018 - 2030 (USD Million)
• Table 16 Vitamin K2 Supplements market estimates & forecast, 2018 - 2030, by region (USD Million)
• Table 17 North America vitamin K2 supplements market estimates and forecast, 2018 - 2030 (USD Million)
• Table 18 North America vitamin K2 supplements market revenue estimates and forecast, by product, 2018 - 2030 (USD Million)
• Table 19 North America vitamin K2 supplements market revenue estimates and forecast, by application, 2018 - 2030 (USD Million)
• Table 20 North America vitamin K2 supplements market revenue estimates and forecast, by distribution channel, 2018 - 2030 (USD Million)
• Table 21 U.S macro-economic outlay
• Table 22 U.S vitamin K2 supplements market estimates and forecast, 2018 - 2030 (USD Million)
• Table 23 U.S vitamin K2 supplements market revenue estimates and forecast, by product, 2018 - 2030 (USD Million)
• Table 24 U.S vitamin K2 supplements market revenue estimates and forecast, by application, 2018 - 2030 (USD Million)
• Table 25 U.S vitamin K2 supplements market revenue estimates and forecast, by distribution channel, 2018 - 2030 (USD Million)
• Table 26 Canada macro-economic outlay
• Table 27 Canada vitamin K2 supplements market estimates and forecast, 2018 - 2030 (USD Million)
• Table 28 Canada vitamin K2 supplements market revenue estimates and forecast, by product, 2018 - 2030 (USD Million)
• Table 29 Canada vitamin K2 supplements market revenue estimates and forecast, by application, 2018 - 2030 (USD Million)
• Table 30 Canada vitamin K2 supplements market revenue estimates and forecast, by distribution channel, 2018 - 2030 (USD Million)
• Table 31 Mexico macro-economic outlay
• Table 32 Mexico vitamin K2 supplements market estimates and forecast, 2018 - 2030 (USD Million)
• Table 33 Mexico vitamin K2 supplements market revenue estimates and forecast, by product, 2018 - 2030 (USD Million)
• Table 34 Mexico vitamin K2 supplements market revenue estimates and forecast, by application, 2018 - 2030 (USD Million)
• Table 35 Mexico vitamin K2 supplements market revenue estimates and forecast, by distribution channel, 2018 - 2030 (USD Million)
• Table 36 Europe vitamin K2 supplements market estimates and forecast, 2018 - 2030 (USD Million)
• Table 37 Europe vitamin K2 supplements market revenue estimates and forecast, by product, 2018 - 2030 (USD Million)
• Table 38 Europe vitamin K2 supplements market revenue estimates and forecast, by application, 2018 - 2030 (USD Million)
• Table 39 Europe vitamin K2 supplements market revenue estimates and forecast, by distribution channel, 2018 - 2030 (USD Million)
• Table 40 Germany macro-economic outlay
• Table 41 Germany vitamin K2 supplements market estimates and forecast, 2018 - 2030 (USD Million)
• Table 42 Germany vitamin K2 supplements market revenue estimates and forecast, by product, 2018 - 2030 (USD Million)
• Table 43 Germany vitamin K2 supplements market revenue estimates and forecast, by application, 2018 - 2030 (USD Million)
• Table 44 Germany vitamin K2 supplements market revenue estimates and forecast, by distribution channel, 2018 - 2030 (USD Million)
• Table 45 UK macro-economic outlay
• Table 46 UK vitamin K2 supplements market estimates and forecast, 2018 - 2030 (USD Million)
• Table 47 UK vitamin K2 supplements market revenue estimates and forecast, by product, 2018 - 2030 (USD Million)
• Table 48 UK vitamin K2 supplements market revenue estimates and forecast, by application, 2018 - 2030 (USD Million)
• Table 49 UK vitamin K2 supplements market revenue estimates and forecast, by distribution channel, 2018 - 2030 (USD Million)
• Table 50 France macro-economic outlay
• Table 51 France vitamin K2 supplements market estimates and forecast, 2018 - 2030 (USD Million)
• Table 52 France vitamin K2 supplements market revenue estimates and forecast, by product, 2018 - 2030 (USD Million)
• Table 53 France vitamin K2 supplements market revenue estimates and forecast, by application, 2018 - 2030 (USD Million)
• Table 54 France vitamin K2 supplements market revenue estimates and forecast, by distribution channel, 2018 - 2030 (USD Million)
• Table 55 Italy macro-economic outlay
• Table 56 Italy vitamin K2 supplements market estimates and forecast, 2018 - 2030 (USD Million)
• Table 57 Italy vitamin K2 supplements market revenue estimates and forecast, by product, 2018 - 2030 (USD Million)
• Table 58 Italy vitamin K2 supplements market revenue estimates and forecast, by application, 2018 - 2030 (USD Million)
• Table 59 Italy vitamin K2 supplements market revenue estimates and forecast, by distribution channel, 2018 - 2030 (USD Million)
• Table 60 Spain macro-economic outlay
• Table 61 Spain vitamin K2 supplements market estimates and forecast, 2018 - 2030 (USD Million)
• Table 62 Spain vitamin K2 supplements market revenue estimates and forecast, by product, 2018 - 2030 (USD Million)
• Table 63 Spain vitamin K2 supplements market revenue estimates and forecast, by application, 2018 - 2030 (USD Million)
• Table 64 Spain vitamin K2 supplements market revenue estimates and forecast, by distribution channel, 2018 - 2030 (USD Million)
• Table 65 Asia Pacific vitamin K2 supplements market estimates and forecast, 2018 - 2030 (USD Million)
• Table 66 Asia Pacific vitamin K2 supplements market revenue estimates and forecast, by product, 2018 - 2030 (USD Million)
• Table 67 Asia Pacific vitamin K2 supplements market revenue estimates and forecast, by application, 2018 - 2030 (USD Million)
• Table 68 Asia Pacific vitamin K2 supplements market revenue estimates and forecast, by distribution channel, 2018 - 2030 (USD Million)
• Table 69 China macro-economic outlay
• Table 70 China vitamin K2 supplements market estimates and forecast, 2018 - 2030 (USD Million)
• Table 71 China vitamin K2 supplements market revenue estimates and forecast, by product, 2018 - 2030 (USD Million)
• Table 72 China vitamin K2 supplements market revenue estimates and forecast, by application, 2018 - 2030 (USD Million)
• Table 73 China vitamin K2 supplements market revenue estimates and forecast, by distribution channel, 2018 - 2030 (USD Million)
• Table 74 India macro-economic outlay
• Table 75 India vitamin K2 supplements market estimates and forecast, 2018 - 2030 (USD Million)
• Table 76 India vitamin K2 supplements market revenue estimates and forecast, by product, 2018 - 2030 (USD Million)
• Table 77 India vitamin K2 supplements market revenue estimates and forecast, by application, 2018 - 2030 (USD Million)
• Table 78 India vitamin K2 supplements market revenue estimates and forecast, by distribution channel, 2018 - 2030 (USD Million)
• Table 79 Japan macro-economic outlay
• Table 80 Japan vitamin K2 supplements market estimates and forecast, 2018 - 2030 (USD Million)
• Table 81 Japan vitamin K2 supplements market revenue estimates and forecast, by product, 2018 - 2030 (USD Million)
• Table 82 Japan vitamin K2 supplements market revenue estimates and forecast, by application, 2018 - 2030 (USD Million)
• Table 83 Japan vitamin K2 supplements market revenue estimates and forecast, by distribution channel, 2018 - 2030 (USD Million)
• Table 84 South Korea macro-economic outlay
• Table 85 South Korea vitamin K2 supplements market estimates and forecast, 2018 - 2030 (USD Million)
• Table 86 South Korea vitamin K2 supplements market revenue estimates and forecast, by product, 2018 - 2030 (USD Million)
• Table 87 South Korea vitamin K2 supplements market revenue estimates and forecast, by application, 2018 - 2030 (USD Million)
• Table 88 South Korea vitamin K2 supplements market revenue estimates and forecast, by distribution channel, 2018 - 2030 (USD Million)
• Table 89 Australia macro-economic outlay
• Table 90 Australia vitamin K2 supplements market estimates and forecast, 2018 - 2030 (USD Million)
• Table 91 Australia vitamin K2 supplements market revenue estimates and forecast, by product, 2018 - 2030 (USD Million)
• Table 92 Australia vitamin K2 supplements market revenue estimates and forecast, by application, 2018 - 2030 (USD Million)
• Table 93 Australia vitamin K2 supplements market revenue estimates and forecast, by distribution channel, 2018 - 2030 (USD Million)
• Table 94 Central & South America vitamin K2 supplements market estimates and forecast, 2018 - 2030 (USD Million)
• Table 95 Central & South America vitamin K2 supplements market revenue estimates and forecast, by product, 2018 - 2030 (USD Million)
• Table 96 Central & South America vitamin K2 supplements market revenue estimates and forecast, by application, 2018 - 2030 (USD Million)
• Table 97 Central & South America vitamin K2 supplements market revenue estimates and forecast, by distribution channel, 2018 - 2030 (USD Million)
• Table 98 Brazil macro-economic outlay
• Table 99 Brazil vitamin K2 supplements market estimates and forecast, 2018 - 2030 (USD Million)
• Table 100 Brazil vitamin K2 supplements market revenue estimates and forecast, by product, 2018 - 2030 (USD Million)
• Table 101 Brazil vitamin K2 supplements market revenue estimates and forecast, by application, 2018 - 2030 (USD Million)
• Table 102 Brazil vitamin K2 supplements market revenue estimates and forecast, by distribution channel, 2018 - 2030 (USD Million)
• Table 103 Middle East & Africa vitamin K2 supplements market estimates and forecast, 2018 - 2030 (USD Million)
• Table 104 Middle East & Africa vitamin K2 supplements market revenue estimates and forecast, by product, 2018 - 2030 (USD Million)
• Table 105 Middle East & Africa vitamin K2 supplements market revenue estimates and forecast, by application, 2018 - 2030 (USD Million)
• Table 106 Middle East & Africa vitamin K2 supplements market revenue estimates and forecast, by distribution channel, 2018 - 2030 (USD Million)
• Table 107 South Africa macro-economic outlay
• Table 108 South Africa vitamin K2 supplements market estimates and forecast, 2018 - 2030 (USD Million)
• Table 109 South Africa vitamin K2 supplements market revenue estimates and forecast, by product, 2018 - 2030 (USD Million)
• Table 110 South Africa vitamin K2 supplements market revenue estimates and forecast, by application, 2018 - 2030 (USD Million)
• Table 111 South Africa vitamin K2 supplements market revenue estimates and forecast, by distribution channel, 2018 - 2030 (USD Million)
• Table 112 Recent developments & impact analysis, by key market participants
• Table 113 Company market share, 2023
• Table 114 Company heat map analysis
• Table 115 Companies implementing key strategies

List of Figures

• Fig. 1 Vitamin K2 supplements market segmentation
• Fig. 2 Information procurement
• Fig. 3 Primary research pattern
• Fig. 4 Primary research approaches
• Fig. 5 Primary research process
• Fig. 6 Market snapshot
• Fig. 7 Segment snapshot
• Fig. 8 Regional snapshot
• Fig. 9 Competitive landscape snapshot
• Fig. 10 Global parent industry and vitamin K2 supplements market size (USD Million)
• Fig. 11 Vitamin K2 supplements market: Value chain analysis
• Fig. 12 Vitamin K2 supplements market: Dynamics
• Fig. 13 Vitamin K2 supplements market: Porter's five forces analysis
• Fig. 14 Vitamin K2 supplements market: PESTEL analysis
• Fig. 15 Factors affecting buying decisions in vitamin K2 supplements market
• Fig. 16 Vitamin K2 supplements market, by product: Key takeaways
• Fig. 17 Vitamin K2 supplements market: Product movement analysis, 2023 & 2030 (%)
• Fig. 18 MK-7 vitamin supplements market estimates & forecast, 2018 - 2030 (USD Million)
• Fig. 19 MK-4 vitamin supplements market estimates & forecast, 2018 - 2030 (USD Million)
• Fig. 20 Vitamin K2 supplements market, by application: Key takeaways
• Fig. 21 Vitamin K2 supplements market: Application movement analysis, 2023 & 2030 (%)
• Fig. 22 Vitamin K2 supplements market estimates & forecast, for bone & joint health, 2018 - 2030 (USD Million)
• Fig. 23 Vitamin K2 supplements market estimates & forecast, for cardiovascular health, 2018 - 2030 (USD Million)
• Fig. 24 Vitamin K2 supplements market estimates & forecast, for general health, 2018 - 2030 (USD Million)
• Fig. 25 Vitamin K2 supplements market estimates & forecast, for other applications, 2018 - 2030 (USD Million)
• Fig. 26 Vitamin K2 Supplements market, by distribution channel: Key takeaways
• Fig. 27 Vitamin K2 Supplements market: Distribution channel movement analysis, 2023 & 2030 (%)
• Fig. 28 Vitamin K2 supplements market estimates & forecast, through supermarkets & hypermarkets, 2018 - 2030 (USD Million)
• Fig. 29 Vitamin K2 supplements market estimates & forecast, through pharmacies & drugstores, 2018 - 2030 (USD Million)
• Fig. 30 Vitamin K2 supplements market estimates & forecast, through online channel, 2018 - 2030 (USD Million)
• Fig. 31 Vitamin K2 supplements market estimates & forecast, through other channels, 2018 - 2030 (USD Million)
• Fig. 32 Vitamin K2 supplements market: Regional outlook, 2023 & 2030 (USD Million)
• Fig. 33 Regional marketplace: Key takeaways
• Fig. 34 North America vitamin K2 supplements market estimates & forecast, 2018 - 2030 (USD Million)
• Fig. 35 US vitamin K2 supplements market estimates & forecast, 2018 - 2030 (USD Million)
• Fig. 36 Canada vitamin K2 supplements market estimates & forecast, 2018 - 2030 (USD Million)
• Fig. 37 Mexico vitamin K2 supplements market estimates & forecast, 2018 - 2030 (USD Million)
• Fig. 38 Europe vitamin K2 supplements market estimates & forecast, 2018 - 2030 (USD Million)
• Fig. 39 Germany vitamin K2 supplements market estimates & forecast, 2018 - 2030 (USD Million)
• Fig. 40 UK vitamin K2 supplements market estimates & forecast, 2018 - 2030 (USD Million)
• Fig. 41 France vitamin K2 supplements market estimates & forecast, 2018 - 2030 (USD Million)
• Fig. 42 Italy vitamin K2 supplements market estimates & forecast, 2018 - 2030 (USD Million)
• Fig. 43 Spain vitamin K2 supplements market estimates & forecast, 2018 - 2030 (USD Million)
• Fig. 44 Asia Pacific vitamin K2 supplements market estimates & forecast, 2018 - 2030 (USD Million)
• Fig. 45 China vitamin K2 supplements market estimates & forecast, 2018 - 2030 (USD Million)
• Fig. 46 India vitamin K2 supplements market estimates & forecast, 2018 - 2030 (USD Million)
• Fig. 47 Japan vitamin K2 supplements market estimates & forecast, 2018 - 2030 (USD Million)
• Fig. 48 Australia vitamin K2 supplements market estimates & forecast, 2018 - 2030 (USD Million)
• Fig. 49 South Korea vitamin K2 supplements market estimates & forecast, 2018 - 2030 (USD Million)
• Fig. 50 Central and South America vitamin K2 supplements market estimates & forecast, 2018 - 2030 (USD Million)
• Fig. 51 Brazil vitamin K2 supplements market estimates & forecast, 2018 - 2030 (USD Million)
• Fig. 52 Middle East & Africa vitamin K2 supplements market estimates & forecast, 2018 - 2030 (USD Million)
• Fig. 53 South Africa vitamin K2 supplements market estimates & forecast, 2018 - 2030 (USD Million)
• Fig. 54 Key company categorization
• Fig. 55 Company market share analysis, 2023
• Fig. 56 Strategic framework of vitamin K2 supplements market

Vitamin K2 Supplements Market Growth & Trends:

The global vitamin K2 supplements market is anticipated to reach USD 3.06 billion by 2030 and is anticipated to grow at a CAGR of 12.3% from 2024 to 2030, according to a new report by Grand View Research, Inc. This growth is largely driven by increasing consumer interest in the health benefits of vitamin K2, particularly for bone and dental health, and its potential protective effects against certain cancers. Despite challenges in obtaining sufficient vitamin K2 through diet alone, supplements offer a convenient alternative, especially when combined with vitamin D to enhance effectiveness. However, the market faces stability issues, as natural-fermented K2 MK-7 can degrade over time, impacting product efficacy and consumer trust. Innovations such as microencapsulation are crucial in addressing these stability concerns, ensuring product reliability and supporting ongoing market expansion.

Consumer preferences for organic and sustainable products are also shaping the demand for MK-7 supplements. Raw material suppliers are adapting to this trend by developing innovative solutions. For instance, Kappa Bioscience introduced K2Vital MCT Organic at SupplySide West 2022, the first USDA organic-certified vitamin K2-MK7. This product meets the growing demand for organic supplements by being allergen-free, vegan, and non-GMO, offered in a liquid oil form with a 36-month shelf life.

The robust growth in the market is further fueled by the increasing recognition of its combined benefits with vitamin D3. This synergy between vitamin D3 and K2 enhances bone strength, supports cardiovascular health, and may provide additional immune benefits. The market is also benefiting from innovations in supplement formulations, such as double-encapsulated K2 products, which improve stability and effectiveness. The expanding consumer awareness of these benefits is driving up demand for MK-7, known for its superior bioavailability and longer half-life.

Moreover, the potential for significant healthcare cost savings associated with vitamin K2 supplementation influences the market positively. The Council for Responsible Nutrition estimates that broader use of vitamin K2 could reduce coronary artery disease events by 15.7% and save the U.S. healthcare system approximately USD 9.48 billion annually. This potential for cost savings, coupled with growing consumer interest and investment in vitamin K2 supplements, highlights its emerging role in preventive healthcare.

Key players like Kappa Bioscience are at the forefront, offering advanced products like K2VITAL, which cater to the demand for high-quality, bioactive vitamin K2. As the scientific evidence supporting the health benefits of vitamin K2 continues to grow, the market is evolving with an emphasis on product purity, effectiveness, and comprehensive consumer education.

Vitamin K2 Supplements Market Report Highlights:

• Based on product, MK-7 supplements accounted for 85.3% revenue share in 2023, primarily due to their superior bioavailability and longer half-life compared to MK-4. MK-7's extended presence in the bloodstream enhances its effectiveness in supporting bone health and reducing arterial calcification. Its growing recognition for preventing cardiovascular diseases and osteoporosis, especially among aging populations and regions with a strong focus on preventive healthcare, has significantly boosted its demand.
• Based on application, the demand for vitamin K2 supplements for cardiovascular health is expected to grow at a CAGR of 13.3% from 2024 to 2030. Recent studies emphasize vitamin K2's potential in enhancing heart health, with MK-7 proven to improve arterial flexibility and reduce arterial calcification by activating Matrix GLA Protein (MGP). A 2023 study demonstrated that daily MK-7 supplementation improved vessel elasticity and blood pressure, particularly in women, and could lead to significant healthcare cost savings.
• Based on distribution channel, pharmacies and drugstores accounted for over 30% of vitamin K2 supplement sales in 2023. This strong performance is attributed to their wide customer reach and established reputation for offering reliable health products. These outlets provide convenient access and expert advice, boosting consumer confidence and purchases.
• Based on region, in 2023, the market for vitamin K2 supplements in North America held a revenue share of 36.7%, driven by a strong focus on cardiovascular and bone health. This is fueled by rising health awareness and preventive healthcare trends. The region benefits from extensive retail and e-commerce networks that ensure broad access to vitamin K2 products.
• In April 2023, Petrovax Pharm, a biotech company launched SunDevit, a new vitamin complex combining D3 and K2 in Russia. This innovative product enhances calcium distribution for bone health while preventing calcium buildup in blood vessels. The product supports the immune system, muscles, bones, and joint health. SunDevit is designed for adults and offers an optimal dosage of 2000 IU of vitamin D3 per serving.

Table of Contents

Chapter 1. Methodology and Scope

• 1.1. Market Segmentation & Scope
• 1.2. Market Definition
• 1.3. Information Procurement
  • 1.3.1. Purchased Database
  • 1.3.2. GVR's Internal Database
  • 1.3.3. Secondary Materials & Third-Party Perspectives
  • 1.3.4. Primary Research
• 1.4. Information Analysis
  • 1.4.1. Data Analysis Models
• 1.5. Market Formulation & Data Visualization
• 1.6. Data Validation & Publishing

Chapter 2. Executive Summary

• 2.1. Market Snapshot
• 2.2. Product Outlook
• 2.3. Application Outlook
• 2.4. Distribution Channel Outlook
• 2.5. Regional Outlook
• 2.6. Competitive Landscape Snapshot

Chapter 3. Vitamin K2 Supplements Market Variables, Trends & Scope

• 3.1. Market Lineage Outlook
  • 3.1.1. Parent Market Outlook
• 3.2. Industry Value Chain Analysis
  • 3.2.1. Manufacturing & Technology Trends
• 3.3. Market Dynamics
  • 3.3.1. Market Driver Analysis
  • 3.3.2. Market Restraint Analysis
  • 3.3.3. Market Opportunities
  • 3.3.4. Market Challenges
• 3.4. Industry Analysis Tools
  • 3.4.1. Porter's Five Forces Analysis
  • 3.4.2. PESTEL Analysis
• 3.5. Market Entry Strategies

Chapter 4. Consumer Behavior Analysis

• 4.1. Demographic Analysis
• 4.2. Consumer Trends & Preferences
• 4.3. Factors Affecting Buying Behavior
• 4.4. Consumer Product Adoption Trends
• 4.5. Observations & Recommendations

Chapter 5. Vitamin K2 Supplements Market: Product Estimates & Trend Analysis

• 5.1. Vitamin K2 Supplements Market, By Product: Key Takeaways
• 5.2. Product Movement Analysis & Market Share, 2023 & 2030
• 5.3. Market Estimates & Forecasts, by product, 2018 - 2030 (USD Million)
  • 5.3.1. MK-7 Supplements
    • 5.3.1.1. Market estimates and forecast, 2018 - 2030 (USD Million)
  • 5.3.2. MK-4 Supplements
    • 5.3.2.1. Market estimates and forecast, 2018 - 2030 (USD Million)

Chapter 6. Vitamin K2 Supplements Market: Application Estimates & Trend Analysis

• 6.1. Vitamin K2 Supplements Market, By Application: Key Takeaways
• 6.2. Application Movement Analysis & Market Share, 2023 & 2030
• 6.3. Market Estimates & Forecasts, by application, 2018 - 2030 (USD Million)
  • 6.3.1. Bone & Joint Health
    • 6.3.1.1. Market estimates and forecast, 2018 - 2030 (USD Million)
  • 6.3.2. Cardiovascular Health
    • 6.3.2.1. Market estimates and forecast, 2018 - 2030 (USD Million)
  • 6.3.3. General Health
    • 6.3.3.1. Market estimates and forecast, 2018 - 2030 (USD Million)
  • 6.3.4. Others
    • 6.3.4.1. Market estimates and forecast, 2018 - 2030 (USD Million)

Chapter 7. Vitamin K2 Supplements Market: Distribution Channel Estimates & Trend Analysis

• 7.1. Vitamin K2 Supplements Market, By Distribution Channel: Key Takeaways
• 7.2. Distribution Channel Movement Analysis & Market Share, 2023 & 2030
• 7.3. Market Estimates & Forecasts, by distribution channel, 2018 - 2030 (USD Million)
  • 7.3.1. Supermarkets & Hypermarkets
    • 7.3.1.1. Market estimates and forecast, 2018 - 2030 (USD Million)
  • 7.3.2. Pharmacies & Drugstores
    • 7.3.2.1. Market estimates and forecast, 2018 - 2030 (USD Million)
  • 7.3.3. Online
    • 7.3.3.1. Market estimates and forecast, 2018 - 2030 (USD Million)
  • 7.3.4. Others
    • 7.3.4.1. Market estimates and forecast, 2018 - 2030 (USD Million)

Chapter 8. Vitamin K2 Supplements Market: Regional Estimates & Trend Analysis

• 8.1. Vitamin K2 Supplements Market: Regional Outlook
• 8.2. Regional Marketplace: Key Takeaways
• 8.3. Market Estimates & Forecasts, by region, 2018 - 2030 (USD Million)
  • 8.3.1. North America
    • 8.3.1.1. Market estimates and forecast, 2018 - 2030 (USD Million)
    • 8.3.1.2. U.S.
      • 8.3.1.2.1. Key country dynamics
      • 8.3.1.2.2. Market estimates and forecast, 2018 - 2030 (USD Million)
    • 8.3.1.3. Canada
      • 8.3.1.3.1. Key country dynamics
      • 8.3.1.3.2. Market estimates and forecast, 2018 - 2030 (USD Million)
    • 8.3.1.4. Mexico
      • 8.3.1.4.1. Key country dynamics
      • 8.3.1.4.2. Market estimates and forecast, 2018 - 2030 (USD Million)
  • 8.3.2. Europe
    • 8.3.2.1. Market estimates and forecast, 2018 - 2030 (USD Million)
    • 8.3.2.2. Germany
      • 8.3.2.2.1. Key country dynamics
      • 8.3.2.2.2. Market estimates and forecast, 2018 - 2030 (USD Million)
    • 8.3.2.3. UK
      • 8.3.2.3.1. Key country dynamics
      • 8.3.2.3.2. Market estimates and forecast, 2018 - 2030 (USD Million)
    • 8.3.2.4. France
      • 8.3.2.4.1. Key country dynamics
      • 8.3.2.4.2. Market estimates and forecast, 2018 - 2030 (USD Million)
    • 8.3.2.5. Italy
      • 8.3.2.5.1. Key country dynamics
      • 8.3.2.5.2. Market estimates and forecast, 2018 - 2030 (USD Million)
    • 8.3.2.6. Spain
      • 8.3.2.6.1. Key country dynamics
      • 8.3.2.6.2. Market estimates and forecast, 2018 - 2030 (USD Million)
  • 8.3.3. Asia Pacific
    • 8.3.3.1. Market estimates and forecast, 2018 - 2030 (USD Million)
    • 8.3.3.2. China
      • 8.3.3.2.1. Key country dynamics
      • 8.3.3.2.2. Market estimates and forecast, 2018 - 2030 (USD Million)
    • 8.3.3.3. India
      • 8.3.3.3.1. Key country dynamics
      • 8.3.3.3.2. Market estimates and forecast, 2018 - 2030 (USD Million)
    • 8.3.3.4. Japan
      • 8.3.3.4.1. Key country dynamics
      • 8.3.3.4.2. Market estimates and forecast, 2018 - 2030 (USD Million)
    • 8.3.3.5. Australia
      • 8.3.3.5.1. Key country dynamics
      • 8.3.3.5.2. Market estimates and forecast, 2018 - 2030 (USD Million)
    • 8.3.3.6. South Korea
      • 8.3.3.6.1. Key country dynamics
      • 8.3.3.6.2. Market estimates and forecast, 2018 - 2030 (USD Million)
  • 8.3.4. Central & South America
    • 8.3.4.1. Market estimates and forecast, 2018 - 2030 (USD Million)
    • 8.3.4.2. Brazil
      • 8.3.4.2.1. Key country dynamics
      • 8.3.4.2.2. Market estimates and forecast, 2018 - 2030 (USD Million)
  • 8.3.5. Middle East & Africa
    • 8.3.5.1. Market estimates and forecast, 2018 - 2030 (USD Million)
    • 8.3.5.2. South Africa
      • 8.3.5.2.1. Key country dynamics
      • 8.3.5.2.2. Market estimates and forecast, 2018 - 2030 (USD Million)

Chapter 9. Vitamin K2 Supplements Market: Competitive Analysis

• 9.1. Recent developments & impact analysis, by key market participants
• 9.2. Company Categorization
• 9.3. Participant's Overview
• 9.4. Financial Performance
• 9.5. Product Benchmarking
• 9.6. Company Market Share Analysis, 2023 (%)
• 9.7. Company Heat Map Analysis
• 9.8. Strategy Mapping
• 9.9. Company Profiles
  • 9.9.1. NOW Health Group, Inc.
    • 9.9.1.1. Company Overview
    • 9.9.1.2. Financial Performance
    • 9.9.1.3. Product Portfolios
    • 9.9.1.4. Strategic Initiatives
  • 9.9.2. Doctor's Best
    • 9.9.2.1. Company Overview
    • 9.9.2.2. Financial Performance
    • 9.9.2.3. Product Portfolios
    • 9.9.2.4. Strategic Initiatives
  • 9.9.3. Solgar Inc.
    • 9.9.3.1. Company Overview
    • 9.9.3.2. Financial Performance
    • 9.9.3.3. Product Portfolios
    • 9.9.3.4. Strategic Initiatives
  • 9.9.4. Jarrow Formulas, Inc.
    • 9.9.4.1. Company Overview
    • 9.9.4.2. Financial Performance
    • 9.9.4.3. Product Portfolios
    • 9.9.4.4. Strategic Initiatives
  • 9.9.5. Pure Encapsulations
    • 9.9.5.1. Company Overview
    • 9.9.5.2. Financial Performance
    • 9.9.5.3. Product Portfolios
    • 9.9.5.4. Strategic Initiatives
  • 9.9.6. Pharmavite LLC (Nature Made)
    • 9.9.6.1. Company Overview
    • 9.9.6.2. Financial Performance
    • 9.9.6.3. Product Portfolios
    • 9.9.6.4. Strategic Initiatives
  • 9.9.7. Liposoma BV
    • 9.9.7.1. Company Overview
    • 9.9.7.2. Financial Performance
    • 9.9.7.3. Product Portfolios
    • 9.9.7.4. Strategic Initiatives
  • 9.9.8. Vital Nutrients
    • 9.9.8.1. Company Overview
    • 9.9.8.2. Financial Performance
    • 9.9.8.3. Product Portfolios
    • 9.9.8.4. Strategic Initiatives
  • 9.9.9. Thorne
    • 9.9.9.1. Company Overview
    • 9.9.9.2. Financial Performance
    • 9.9.9.3. Product Portfolios
    • 9.9.9.4. Strategic Initiatives
  • 9.9.10. Healthy Origins USA
    • 9.9.10.1. Company Overview
    • 9.9.10.2. Financial Performance
    • 9.9.10.3. Product Portfolios
    • 9.9.10.4. Strategic Initiatives