ウォータープルーフ化粧品の市場規模、シェア、動向分析レポート：製品別、形態別、最終用途別、流通チャネル別、地域別、セグメント予測、2024年～2030年

ウォータープルーフ化粧品市場の成長と動向：

Grand View Research, Inc.の最新レポートによると、世界のウォータープルーフ化粧品市場規模は2030年までに240億6,000万米ドルに達し、予測期間中にCAGR 6.2％で成長すると予測されています。

同市場は、消費者の嗜好の進化、製品の革新、これらの製品が提供するメリットに対する意識の高まりによって、力強い成長を遂げています。今日の消費者は、暑さ、湿度、水濡れなどの様々な環境条件に耐えられる、長持ちする耐久性のあるメイクアップソリューションを求めるようになってきています。

この嗜好の変化は、活動的なライフスタイルを送る人々や、通常のメイクアップが崩れやすい気候に住む人々の間で特に顕著です。ウォータープルーフのファンデーション、マスカラ、口紅のような製品は、従来のメイクアップにはない信頼性と性能を提供し、多くの美容ルーチンに欠かせない要素となっています。

ソーシャルメディアと美容インフルエンサーは、ウォータープルーフ化粧品の採用に大きな影響を与えています。InstagramやTikTokのようなプラットフォームは、チュートリアルやレビューを通じてその効果を紹介し、これらの製品の普及に重要な役割を果たしています。例えば、"#waterproofmakeup "というハッシュタグは数百万ビューを集め、美容愛好家の間で高い関心とエンゲージメントを示しています。このようなオンライン上の知名度は、消費者の好奇心を駆り立てるだけでなく、新製品を試してみることを促し、それによって市場を拡大しています。

ウォータープルーフ化粧品の分野では、技術革新が市場拡大の重要な要因となっています。各ブランドは、耐水性だけでなく、SPF保護、保湿、アンチエイジングなどのその他の特典を提供する高度な処方を継続的に開発しています。例えば、エスティローダーのダブルウェアファンデーションは、一日中完璧なカバー力が持続するため、確かな性能を必要とする消費者の間で人気となっています。

ウォータープルーフ化粧品の利点に対する消費者の意識も高まっています。従来のメイクアップ製品とは異なり、ウォータープルーフ製品は持続性に優れ、過酷な状況下でもメイクアップが損なわれないです。この信頼性は、特別な日、アウトドア活動、スポーツに特に有益です。さらに、低刺激性でノンコメドジェニック処方の開発により、ウォータープルーフ化粧品の魅力が広がり、敏感肌やニキビ肌など、より幅広い肌タイプに適しています。

ウォータープルーフ化粧品の利点は、単なる耐久性にとどまらりません。これらの製品はスキンケア要素を組み込んでいることが多く、健康志向の消費者にアピールする二重機能を提供しています。例えば、多くのウォータープルーフ・ファンデーションには、保湿と日焼け止め効果のある成分が配合されています。スキンケアとメーキャップの融合を目指すこの動向は、総合的な効果をもたらす製品を求める消費者が増えていることから、今後も続くとみられます。

ウォータープルーフ化粧品の市場は、eコマース・プラットフォームによって大きく活性化しています。オンライン販売チャネルは、詳細な説明、ユーザーレビュー、バーチャル試着ツールを備えた膨大な数の製品への便利なアクセスを消費者に提供します。このアクセスのしやすさと製品を比較する能力は、オンラインショッピングがウォータープルーフ化粧品を購入するための好ましい方法となっています。さらに、スーパーマーケットやハイパーマーケットを含む伝統的な実店舗は、多様な顧客層を惹きつける即時利用可能性と店舗内プロモーションを提供することにより、引き続き重要な役割を果たしています。

北米は、消費者の高い認知度と大手化粧品ブランドの強い存在感に支えられ、製品の普及とイノベーションの面で世界市場をリードしています。特に米国市場は、先進的なマーケティング戦略と、様々な消費者ニーズに対応する多様な製品群から利益を得ています。アジア太平洋地域では、可処分所得の増加とKビューティーの動向の影響により、韓国や日本を筆頭とする国々が大きな成長を牽引しています。一方、欧州市場では品質と持続可能性が重視され、性能に妥協しない環境に優しいクリーンな美容製品への嗜好が高まっています。

ウォータープルーフ化粧品市場レポート・ハイライト

• ウォータープルーフ口紅は、色移りしにくく色落ちしにくいロングラスティング処方で人気を集めています。Huda BeautyやStilaのようなブランドは、強力な発色と持続性を提供する製品でこのトレンドを活用しています。
• アイライナーや眉ジェルなど、ジェルベースのウォータープルーフ化粧品は、その塗りやすさと持続性で人気があります。MAC Pro Locked Brow Gelは、はがれたりにじんだりすることなく、整った眉を維持するようにデザインされた製品の一例です。
• 女性用ウォータープルーフ化粧品は、様々な肌タイプや好みに対応する幅広い製品群により、市場を独占しています。パウダータイプのL'Oreal Infallible Fresh Wear Foundationのような革新的な発売は、この動向を反映しています。
• 中国、日本、韓国などの消費者は、特に湿度の高い気候や雨季に使用するウォータープルーフ化粧品を採用する傾向が強まっています。完璧で長持ちするメイクアップを重視するK-ビューティーやJ-ビューティーの動向の影響は、この地域での市場の拡大をさらに後押ししています。

目次

第1章 調査手法と範囲

第2章 エグゼクティブサマリー

第3章 ウォータープルーフ化粧品市場の変数、動向、範囲

• 市場系統の見通し
  • 親市場の見通し
• 浸透と成長の見通しのマッピング
• 業界バリューチェーン分析
  • 原材料の動向と見通し
  • 販売/小売チャネル分析
• 市場力学
  • 市場 促進要因分析
  • 市場抑制要因分析
  • 市場機会
  • 市場の課題
• 業界分析ツール
  • ポーターのファイブフォース分析
• 市場参入戦略

第4章 ウォータープルーフ化粧品市場：消費者行動分析

• 人口統計分析
• 消費者の動向と嗜好
• 購入決定に影響を与える要因
• 消費者製品の採用
• 観察と推奨事項

第5章 ウォータープルーフ化粧品市場：製品推定・動向分析

• ウォータープルーフメイクアップ市場、製品別：主なポイント
• 製品変動分析と市場シェア、2023年と2030年
• 製品別、2018年-2030年
  • マスカラ
  • ファンデーション、スキンティント
  • アイライナー
  • リップスティック
  • ブロージェル
  • その他

第6章 ウォータープルーフ化粧品市場：フォーム推定・動向分析

• ウォータープルーフ化粧品市場、形態別：主なポイント
• フォームの変動分析と市場シェア、2023年と2030年
• 形態別、2018年-2030年
  • リキッド
  • ジェル
  • パウダー

第8章 ウォータープルーフ化粧品市場：流通チャネルの推定・動向分析

• ウォータープルーフ化粧品市場、流通チャネル別：主なポイント
• 流通チャネル変動分析と市場シェア、2023年と2030年
• 流通チャネル別、2018年-2030年
  • スーパーマーケット、ハイパーマーケット
  • コスメストア
  • 薬局
  • オンライン
  • その他

第9章 ウォータープルーフ化粧品市場：地域推定・動向分析

• ウォータープルーフ化粧品市場：地域別展望
• 地域マーケットプレイス：重要なポイント
• 地域別、2018年-2030年
  • 北米
  • 欧州
  • アジア太平洋
  • 中南米
  • 中東・アフリカ

第10章 ウォータープルーフ化粧品市場：競合分析

• 主要市場参入企業による最近の動向と影響分析
• 企業分類
• 参入企業の概要
• 財務実績
• 製品ベンチマーク
• 企業市場シェア分析、2023年
• 企業ヒートマップ分析
• 戦略マッピング
• 企業プロファイル
  • Estee Lauder
  • L'Oreal Paris
  • Procter &Gamble
  • Shiseido
  • Revlon
  • Coty Inc.
  • Chanel
  • LVMH
  • Palladio Beauty Group LLC
  • elf Cosmetics

List of Tables

• Table 1. Waterproof makeup market: Key market driver analysis
• Table 2. Waterproof makeup market: Key market restraint analysis
• Table 3. Waterproof makeup market estimates & forecast, by product (USD Million)
• Table 4. Waterproof mascara market estimates & forecasts, 2018 - 2030 (USD Million)
• Table 5. Waterproof foundation and skin tint market estimates & forecasts, 2018 - 2030 (USD Million)
• Table 6. Waterproof eyeliner market estimates & forecasts, 2018 - 2030 (USD Million)
• Table 7. Waterproof lipstick market estimates & forecasts, 2018 - 2030 (USD Million)
• Table 8. Waterproof brow gels market estimates & forecasts, 2018 - 2030 (USD Million)
• Table 9. Others waterproof makeup products market estimates & forecasts, 2018 - 2030 (USD Million)
• Table 10. Waterproof makeup market estimates & forecast, by form (USD Million)
• Table 11. Liquid waterproof makeup market estimates & forecasts, 2018 - 2030 (USD Million)
• Table 12. Gel waterproof makeup market estimates & forecasts, 2018 - 2030 (USD Million)
• Table 13. Powder waterproof makeup market estimates & forecasts, 2018 - 2030 (USD Million)
• Table 14. Waterproof makeup market estimates & forecast, by end use (USD Million)
• Table 15. Women's waterproof makeup market estimates & forecasts, 2018 - 2030 (USD Million)
• Table 16. Men's waterproof makeup market estimates & forecasts, 2018 - 2030 (USD Million)
• Table 17. Waterproof makeup market estimates & forecast, by distribution channel (USD Million)
• Table 18. Waterproof makeup market estimates & forecasts, through supermarkets/hypermarkets, 2018 - 2030 (USD Million)
• Table 19. Waterproof makeup market estimates & forecasts, through specialty beauty stores, 2018 - 2030 (USD Million)
• Table 20. Waterproof makeup market estimates & forecasts, through drugstores/pharmacies, 2018 - 2030 (USD Million)
• Table 21. Waterproof makeup market estimates & forecasts, through online, 2018 - 2030 (USD Million)
• Table 22. Waterproof makeup market estimates & forecasts, through others, 2018 - 2030 (USD Million)
• Table 23. North America waterproof makeup market estimates and forecast, 2018 - 2030 (USD Million)
• Table 24. North America waterproof makeup market estimates and forecast by product, 2018 - 2030 (USD Million)
• Table 25. North America waterproof makeup market estimates and forecast by form, 2018 - 2030 (USD Million)
• Table 26. North America waterproof makeup market estimates and forecast by end use, 2018 - 2030 (USD Million)
• Table 27. North America waterproof makeup market estimates and forecast by distribution channel, 2018 - 2030 (USD Million)
• Table 28. U.S. macro-economic outlay
• Table 29. U.S. waterproof makeup market estimates and forecast, 2018 - 2030 (USD Million)
• Table 30. U.S. waterproof makeup market estimates and forecast by product, 2018 - 2030 (USD Million)
• Table 31. U.S. waterproof makeup market estimates and forecast by form, 2018 - 2030 (USD Million)
• Table 32. U.S. waterproof makeup market estimates and forecast by end use, 2018 - 2030 (USD Million)
• Table 33. U.S. waterproof makeup market estimates and forecast by distribution channel, 2018 - 2030 (USD Million)
• Table 34. Canada macro-economic outlay
• Table 35. Canada waterproof makeup market estimates and forecast, 2018 - 2030 (USD Million)
• Table 36. Canada waterproof makeup market estimates and forecast by product, 2018 - 2030 (USD Million)
• Table 37. Canada waterproof makeup market estimates and forecast by form, 2018 - 2030 (USD Million)
• Table 38. Canada waterproof makeup market estimates and forecast by end use, 2018 - 2030 (USD Million)
• Table 39. Canada waterproof makeup market estimates and forecast by distribution channel, 2018 - 2030 (USD Million)
• Table 40. Mexico macro-economic outlay
• Table 41. Mexico waterproof makeup market estimates and forecast, 2018 - 2030 (USD Million)
• Table 42. Mexico waterproof makeup market estimates and forecast by product, 2018 - 2030 (USD Million)
• Table 43. Mexico waterproof makeup market estimates and forecast by form, 2018 - 2030 (USD Million)
• Table 44. Mexico waterproof makeup market estimates and forecast by end use, 2018 - 2030 (USD Million)
• Table 45. Mexico waterproof makeup market estimates and forecast by distribution channel, 2018 - 2030 (USD Million)
• Table 46. Europe waterproof makeup market estimates and forecast, 2018 - 2030 (USD Million)
• Table 47. Europe waterproof makeup market estimates and forecast by product, 2018 - 2030 (USD Million)
• Table 48. Europe waterproof makeup market estimates and forecast by form, 2018 - 2030 (USD Million)
• Table 49. Europe waterproof makeup market estimates and forecast by end use, 2018 - 2030 (USD Million)
• Table 50. Europe waterproof makeup market estimates and forecast by distribution channel, 2018 - 2030 (USD Million)
• Table 51. Germany macro-economic outlay
• Table 52. Germany waterproof makeup market estimates and forecast, 2018 - 2030 (USD Million)
• Table 53. Germany waterproof makeup market estimates and forecast by product, 2018 - 2030 (USD Million)
• Table 54. Germany waterproof makeup market estimates and forecast by form, 2018 - 2030 (USD Million)
• Table 55. Germany waterproof makeup market estimates and forecast by end use, 2018 - 2030 (USD Million)
• Table 56. Germany waterproof makeup market estimates and forecast by distribution channel, 2018 - 2030 (USD Million)
• Table 57. UK macro-economic outlay
• Table 58. UK waterproof makeup market estimates and forecast, 2018 - 2030 (USD Million)
• Table 59. UK waterproof makeup market estimates and forecast by product, 2018 - 2030 (USD Million)
• Table 60. UK waterproof makeup market estimates and forecast by form, 2018 - 2030 (USD Million)
• Table 61. UK waterproof makeup market estimates and forecast by end use, 2018 - 2030 (USD Million)
• Table 62. UK waterproof makeup market estimates and forecast by distribution channel, 2018 - 2030 (USD Million)
• Table 63. France macro-economic outlay
• Table 64. France waterproof makeup market estimates and forecast, 2018 - 2030 (USD Million)
• Table 65. France waterproof makeup market estimates and forecast by product, 2018 - 2030 (USD Million)
• Table 66. France waterproof makeup market estimates and forecast by form, 2018 - 2030 (USD Million)
• Table 67. France waterproof makeup market estimates and forecast by end use, 2018 - 2030 (USD Million)
• Table 68. France waterproof makeup market estimates and forecast by distribution channel, 2018 - 2030 (USD Million)
• Table 69. Italy macro-economic outlay
• Table 70. Italy waterproof makeup market estimates and forecast, 2018 - 2030 (USD Million)
• Table 71. Italy waterproof makeup market estimates and forecast by product, 2018 - 2030 (USD Million)
• Table 72. Italy waterproof makeup market estimates and forecast by form, 2018 - 2030 (USD Million)
• Table 73. Italy waterproof makeup market estimates and forecast by end use, 2018 - 2030 (USD Million)
• Table 74. Italy waterproof makeup market estimates and forecast by distribution channel, 2018 - 2030 (USD Million)
• Table 75. Spain macro-economic outlay
• Table 76. Spain waterproof makeup market estimates and forecast, 2018 - 2030 (USD Million)
• Table 77. Spain waterproof makeup market estimates and forecast by product, 2018 - 2030 (USD Million)
• Table 78. Spain waterproof makeup market estimates and forecast by form, 2018 - 2030 (USD Million)
• Table 79. Spain waterproof makeup market estimates and forecast by end use, 2018 - 2030 (USD Million)
• Table 80. Spain waterproof makeup market estimates and forecast by distribution channel, 2018 - 2030 (USD Million)
• Table 81. Asia Pacific waterproof makeup market estimates and forecast, 2018 - 2030 (USD Million)
• Table 82. Asia Pacific waterproof makeup market estimates and forecast by product, 2018 - 2030 (USD Million)
• Table 83. Asia Pacific waterproof makeup market estimates and forecast by form, 2018 - 2030 (USD Million)
• Table 84. Asia Pacific waterproof makeup market estimates and forecast by end use, 2018 - 2030 (USD Million)
• Table 85. Asia Pacific waterproof makeup market estimates and forecast by distribution channel, 2018 - 2030 (USD Million)
• Table 86. China macro-economic outlay
• Table 87. China waterproof makeup market estimates and forecast, 2018 - 2030 (USD Million)
• Table 88. China waterproof makeup market estimates and forecast by product, 2018 - 2030 (USD Million)
• Table 89. China waterproof makeup market estimates and forecast by form, 2018 - 2030 (USD Million)
• Table 90. China waterproof makeup market estimates and forecast by end use, 2018 - 2030 (USD Million)
• Table 91. China waterproof makeup market estimates and forecast by distribution channel, 2018 - 2030 (USD Million)
• Table 92. India macro-economic outlay
• Table 93. India waterproof makeup market estimates and forecast, 2018 - 2030 (USD Million)
• Table 94. India waterproof makeup market estimates and forecast by product, 2018 - 2030 (USD Million)
• Table 95. India waterproof makeup market estimates and forecast by form, 2018 - 2030 (USD Million)
• Table 96. India waterproof makeup market estimates and forecast by end use, 2018 - 2030 (USD Million)
• Table 97. India waterproof makeup market estimates and forecast by distribution channel, 2018 - 2030 (USD Million)
• Table 98. Japan macro-economic outlay
• Table 99. Japan waterproof makeup market estimates and forecast, 2018 - 2030 (USD Million)
• Table 100. Japan waterproof makeup market estimates and forecast by product, 2018 - 2030 (USD Million)
• Table 101. Japan waterproof makeup market estimates and forecast by form, 2018 - 2030 (USD Million)
• Table 102. Japan waterproof makeup market estimates and forecast by end use, 2018 - 2030 (USD Million)
• Table 103. Japan waterproof makeup market estimates and forecast by distribution channel, 2018 - 2030 (USD Million)
• Table 104. Australia macro-economic outlay
• Table 105. Australia waterproof makeup market estimates and forecast, 2018 - 2030 (USD Million)
• Table 106. Australia waterproof makeup market estimates and forecast by product, 2018 - 2030 (USD Million)
• Table 107. Australia waterproof makeup market estimates and forecast by form, 2018 - 2030 (USD Million)
• Table 108. Australia waterproof makeup market estimates and forecast by end use, 2018 - 2030 (USD Million)
• Table 109. Australia waterproof makeup market estimates and forecast by distribution channel, 2018 - 2030 (USD Million)
• Table 110. South Korea macro-economic outlay
• Table 111. South Korea waterproof makeup market estimates and forecast, 2018 - 2030 (USD Million)
• Table 112. South Korea waterproof makeup market estimates and forecast by product, 2018 - 2030 (USD Million)
• Table 113. South Korea waterproof makeup market estimates and forecast by form, 2018 - 2030 (USD Million)
• Table 114. South Korea waterproof makeup market estimates and forecast by end use, 2018 - 2030 (USD Million)
• Table 115. South Korea waterproof makeup market estimates and forecast by distribution channel, 2018 - 2030 (USD Million)
• Table 116. Central & South America waterproof makeup market estimates and forecast, 2018 - 2030 (USD Million)
• Table 117. Central & South America waterproof makeup market estimates and forecast by product, 2018 - 2030 (USD Million)
• Table 118. Central & South America waterproof makeup market estimates and forecast by form, 2018 - 2030 (USD Million)
• Table 119. Central & South America waterproof makeup market estimates and forecast by end use, 2018 - 2030 (USD Million)
• Table 120. Central & South America waterproof makeup market estimates and forecast by distribution channel, 2018 - 2030 (USD Million)
• Table 121. Brazil macro-economic outlay
• Table 122. Brazil waterproof makeup market estimates and forecast, 2018 - 2030 (USD Million)
• Table 123. Brazil waterproof makeup market estimates and forecast by product, 2018 - 2030 (USD Million)
• Table 124. Brazil waterproof makeup market estimates and forecast by form, 2018 - 2030 (USD Million)
• Table 125. Brazil waterproof makeup market estimates and forecast by end use, 2018 - 2030 (USD Million)
• Table 126. Brazil waterproof makeup market estimates and forecast by distribution channel, 2018 - 2030 (USD Million)
• Table 127. Middle East & Africa waterproof makeup market estimates and forecast, 2018 - 2030 (USD Million)
• Table 128. Middle East & Africa waterproof makeup market estimates and forecast by product, 2018 - 2030 (USD Million)
• Table 129. Middle East & Africa waterproof makeup market estimates and forecast by form, 2018 - 2030 (USD Million)
• Table 130. Middle East & Africa waterproof makeup market estimates and forecast by end use, 2018 - 2030 (USD Million)
• Table 131. Middle East & Africa waterproof makeup market estimates and forecast by distribution channel, 2018 - 2030 (USD Million)
• Table 132. South Africa macro-economic outlay
• Table 133. South Africa waterproof makeup market estimates and forecast, 2018 - 2030 (USD Million)
• Table 134. South Africa waterproof makeup market estimates and forecast by product, 2018 - 2030 (USD Million)
• Table 135. South Africa waterproof makeup market estimates and forecast by form, 2018 - 2030 (USD Million)
• Table 136. South Africa waterproof makeup market estimates and forecast by end use, 2018 - 2030 (USD Million)
• Table 137. South Africa waterproof makeup market estimates and forecast by distribution channel, 2018 - 2030 (USD Million)
• Table 138. Recent developments & impact analysis, by key market participants
• Table 139. Company market share, 2023
• Table 140. Company heat map analysis
• Table 141. Companies undergoing key strategies

List of Figures

• Fig. 1 Waterproof makeup market segmentation
• Fig. 2 Information procurement
• Fig. 3 Primary research pattern
• Fig. 4 Primary research approaches
• Fig. 5 Primary research process
• Fig. 6 Market snapshot
• Fig. 7 Segment snapshot
• Fig. 8 Regional snapshot
• Fig. 9 Competitive landscape Snapshot
• Fig. 10 Global parent industry and waterproof makeup market size (USD Million)
• Fig. 11 Global waterproof makeup market size, 2018 to 2030 (USD Million)
• Fig. 12 Waterproof makeup market: Penetration & growth prospect mapping
• Fig. 13 Waterproof makeup market: Value chain analysis
• Fig. 14 Waterproof makeup market: Profit-margin analysis
• Fig. 15 Waterproof makeup market: Dynamics
• Fig. 16 Waterproof makeup market: Porter's five forces analysis
• Fig. 17 Factors influencing buying decisions for waterproof makeup
• Fig. 18 Waterproof makeup market, by product: Key takeaways
• Fig. 19 Waterproof makeup market: Product movement analysis, 2023 & 2030
• Fig. 20 Waterproof mascara market estimates & forecasts, 2018 - 2030 (USD Million)
• Fig. 21 Waterproof foundation and skin tint market estimates & forecasts, 2018 - 2030 (USD Million)
• Fig. 22 Waterproof eyeliner market estimates & forecasts, 2018 - 2030 (USD Million)
• Fig. 23 Waterproof lipstick market estimates & forecasts, 2018 - 2030 (USD Million)
• Fig. 24 Waterproof brow gels market estimates & forecasts, 2018 - 2030 (USD Million)
• Fig. 25 Others waterproof makeup products market estimates & forecasts, 2018 - 2030 (USD Million)
• Fig. 26 Waterproof makeup market, by form: Key takeaways
• Fig. 27 Waterproof makeup market: Form movement analysis, 2023 & 2030
• Fig. 28 Liquid waterproof makeup market estimates & forecasts, 2018 - 2030 (USD Million)
• Fig. 29 Gel waterproof makeup market estimates & forecasts, 2018 - 2030 (USD Million)
• Fig. 30 Powder waterproof makeup market estimates & forecasts, 2018 - 2030 (USD Million)
• Fig. 31 Waterproof makeup market, by end use: Key takeaways
• Fig. 32 Waterproof makeup market: End Use movement analysis, 2023 & 2030
• Fig. 33 Women's waterproof makeup market estimates & forecasts, 2018 - 2030 (USD Million)
• Fig. 34 Men's waterproof makeup market estimates & forecasts, 2018 - 2030 (USD Million)
• Fig. 35 Waterproof makeup market, by distribution channel: Key takeaways
• Fig. 36 Waterproof makeup market: Distribution channel movement analysis, 2023 & 2030
• Fig. 37 Waterproof makeup market estimates & forecasts, through supermarkets/hypermarkets, 2018 - 2030 (USD Million)
• Fig. 38 Waterproof makeup market estimates & forecasts, through specialty beauty stores, 2018 - 2030 (USD Million)
• Fig. 39 Waterproof makeup market estimates & forecasts, through drugstores/pharmacies, 2018 - 2030 (USD Million)
• Fig. 40 Waterproof makeup market estimates & forecasts, through online, 2018 - 2030 (USD Million)
• Fig. 41 Waterproof makeup market estimates & forecasts, through others, 2018 - 2030 (USD Million)
• Fig. 42 Waterproof makeup market: Regional outlook, 2023 & 2030, (USD Million)
• Fig. 43 Regional marketplace: Key takeaways
• Fig. 44 North America waterproof makeup market estimates & forecast, 2018 - 2030 (USD Million)
• Fig. 45 U.S. waterproof makeup market estimates & forecast, 2018 - 2030 (USD Million)
• Fig. 46 Canada waterproof makeup market estimates & forecast, 2018 - 2030 (USD Million)
• Fig. 47 Mexico waterproof makeup market estimates & forecast, 2018 - 2030 (USD Million)
• Fig. 48 Europe waterproof makeup market estimates & forecast, 2018 - 2030 (USD Million)
• Fig. 49 Germany waterproof makeup market estimates & forecast, 2018 - 2030 (USD Million)
• Fig. 50 UK waterproof makeup market estimates & forecast, 2018 - 2030 (USD Million)
• Fig. 51 France waterproof makeup market estimates & forecast, 2018 - 2030 (USD Million)
• Fig. 52 Italy waterproof makeup market estimates & forecast, 2018 - 2030 (USD Million)
• Fig. 53 Spain waterproof makeup market estimates & forecast, 2018 - 2030 (USD Million)
• Fig. 54 Asia Pacific waterproof makeup market estimates & forecast, 2018 - 2030 (USD Million)
• Fig. 55 China waterproof makeup market estimates & forecast, 2018 - 2030 (USD Million)
• Fig. 56 India waterproof makeup market estimates & forecast, 2018 - 2030 (USD Million)
• Fig. 57 Japan waterproof makeup market estimates & forecast, 2018 - 2030 (USD Million)
• Fig. 58 Australia waterproof makeup market estimates & forecast, 2018 - 2030 (USD Million)
• Fig. 59 South Korea waterproof makeup market estimates & forecast, 2018 - 2030 (USD Million)
• Fig. 60 Central and South America waterproof makeup market estimates & forecast, 2018 - 2030 (USD Million)
• Fig. 61 Brazil waterproof makeup market estimates & forecast, 2018 - 2030 (USD Million)
• Fig. 62 Middle East & Africa waterproof makeup market estimates & forecast, 2018 - 2030 (USD Million)
• Fig. 63 South Africa waterproof makeup market estimates & forecast, 2018 - 2030 (USD Million)
• Fig. 64 Key company categorization
• Fig. 65 Company market share analysis, 2023
• Fig. 66 Strategic framework of waterproof makeup market

Waterproof Makeup Market Growth & Trends:

The global waterproof makeup market size is expected to reach USD 24.06 billion by 2030, growing at a CAGR of 6.2% during the forecast period, according to a new report by Grand View Research, Inc. The market is experiencing robust growth, driven by evolving consumer preferences, product innovations, and heightened awareness of the benefits these products offer. Consumers today are increasingly seeking long-lasting, durable makeup solutions that can withstand various environmental conditions, such as heat, humidity, and water exposure.

This shift in preference is particularly noticeable among individuals with active lifestyles or those living in climates where regular makeup fails to stay intact. Products like waterproof foundations, mascaras, and lipsticks have become essential components of many beauty routines, offering reliability and performance that traditional makeup cannot match.

Social media and beauty influencers have significantly influenced the adoption of waterproof makeup products. Platforms like Instagram and TikTok have played a crucial role in popularizing these products, showcasing their effectiveness through tutorials and reviews. For instance, the hashtag "#waterproofmakeup" garners millions of views, indicating a high level of interest and engagement among beauty enthusiasts. This online visibility not only drives consumer curiosity but also encourages experimentation with new products, thereby expanding the market.

Innovation within the waterproof makeup sector has been a key factor in its expansion. Brands are continuously developing advanced formulations that offer not only water resistance but also additional benefits such as SPF protection, hydration, and anti-aging properties. For instance, Estee Lauder's Double Wear foundation offers long-lasting coverage that remains flawless throughout the day, making it a favorite among consumers who need reliable performance.

Consumer awareness regarding the benefits of waterproof makeup has also grown. Unlike traditional makeup products, the waterproof products provide superior longevity, ensuring that the makeup remains intact even under extreme conditions. This reliability is particularly beneficial for special occasions, outdoor activities, and sports. Furthermore, the development of hypoallergenic and non-comedogenic formulations has broadened the appeal of waterproof makeup, making it suitable for a wider range of skin types, including sensitive and acne-prone skin.

The benefits offered by waterproof makeup extend beyond mere durability. These products often incorporate skincare elements, providing a dual function that appeals to health-conscious consumers. For instance, many waterproof foundations now include ingredients that offer hydration and sun protection, thereby promoting overall skin health while providing cosmetic benefits. This trend towards integrating skincare and makeup is likely to continue, as consumers increasingly seek products that deliver comprehensive benefits.

The market for waterproof makeup has seen a significant boost from e-commerce platforms. Online sales channels provide consumers with convenient access to a vast array of products, complete with detailed descriptions, user reviews, and virtual try-on tools. This ease of access and the ability to compare products has made online shopping a preferred method for purchasing waterproof makeup. Additionally, traditional brick-and-mortar stores, including supermarkets and hypermarkets, continue to play a crucial role by offering immediate availability and in-store promotions that attract a diverse customer base.

North America leads the global market in terms of product adoption and innovation, supported by a high level of consumer awareness and a strong presence of leading cosmetic brands. The U.S. market, in particular, benefits from advanced marketing strategies and a diverse product range that caters to various consumer needs. In the Asia Pacific region, rising disposable incomes and the influence of K-beauty trends are driving significant growth, with countries like South Korea and Japan at the forefront. Meanwhile, the European market emphasizes quality and sustainability, with a growing preference for eco-friendly and clean beauty products that do not compromise performance.

Waterproof Makeup Market Report Highlights:

• Waterproof lipsticks are gaining popularity due to their long-wearing formulas that do not transfer or fade easily. Brands like Huda Beauty and Stila have capitalized on this trend with products that offer intense pigmentation and longevity.
• Gel-based waterproof makeup products, such as eyeliners and brow gels, are popular for their ease of application and lasting hold. The MAC Pro Locked Brow Gel is an example of a product designed to maintain groomed brows without flaking or smudging.
• Women's waterproof makeup dominates the market due to the broad range of products catering to various skin types and preferences. Innovative launches like the L'Oreal Infallible Fresh Wear Foundation in a Powder reflect this trend.
• Consumers in countries like China, Japan, and South Korea are increasingly adopting waterproof makeup products, particularly for use in humid climates and during the rainy season. The influence of K-beauty and J-beauty trends, which emphasize flawless and long-lasting makeup, further supports the market's expansion in this region.

Table of Contents

Chapter 1. Methodology and Scope

• 1.1. Market Segmentation & Scope
• 1.2. Market Definition
• 1.3. Information Procurement
  • 1.3.1. Purchased Database
  • 1.3.2. GVR's Internal Database
  • 1.3.3. Secondary Sources & Third-Party Perspectives
  • 1.3.4. Primary Research
• 1.4. Information Analysis
  • 1.4.1. Data Analysis Models
• 1.5. Market Formulation & Data Visualization
• 1.6. Data Validation & Publishing

Chapter 2. Executive Summary

• 2.1. Market Snapshot
• 2.2. Product Outlook
• 2.3. Form Outlook
• 2.4. End Use Outlook
• 2.5. Distribution Channel Outlook
• 2.6. Regional Outlook
• 2.7. Competitive Landscape Snapshot

Chapter 3. Waterproof Makeup Market Variables, Trends & Scope

• 3.1. Market Lineage Outlook
  • 3.1.1. Parent Market Outlook
• 3.2. Penetration and Growth Prospect Mapping
• 3.3. Industry Value Chain Analysis
  • 3.3.1. Raw Material Trends and Outlook
  • 3.3.2. Sales/Retail Channel Analysis
• 3.4. Market Dynamics
  • 3.4.1. Market Driver Analysis
  • 3.4.2. Market Restraint Analysis
  • 3.4.3. Market Opportunities
  • 3.4.4. Market Challenges
• 3.5. Industry Analysis Tools
  • 3.5.1. Porter's Five Forces Analysis
• 3.6. Market Entry Strategies

Chapter 4. Waterproof Makeup Market: Consumer Behavior Analysis

• 4.1. Demographic Analysis
• 4.2. Consumer Trends & Preferences
• 4.3. Factors Affecting Buying Decisions
• 4.4. Consumer Product Adoption
• 4.5. Observations & Recommendations

Chapter 5. Waterproof Makeup Market: Product Estimates & Trend Analysis

• 5.1. Waterproof Makeup Market, By Product: Key Takeaways
• 5.2. Product Movement Analysis & Market Share, 2023 & 2030
• 5.3. Market Estimates & Forecasts, by Product, 2018 - 2030 (USD Million)
  • 5.3.1. Mascara
    • 5.3.1.1. Market estimates and forecast, 2018 - 2030 (USD Million)
  • 5.3.2. Foundation and Skin Tint
    • 5.3.2.1. Market estimates and forecast, 2018 - 2030 (USD Million)
  • 5.3.3. Eyeliner
    • 5.3.3.1. Market estimates and forecast, 2018 - 2030 (USD Million)
  • 5.3.4. Lipstick
    • 5.3.4.1. Market estimates and forecast, 2018 - 2030 (USD Million)
  • 5.3.5. Brow Gels
    • 5.3.5.1. Market estimates and forecast, 2018 - 2030 (USD Million)
  • 5.3.6. Others
    • 5.3.6.1. Market estimates and forecast, 2018 - 2030 (USD Million)

Chapter 6. Waterproof Makeup Market: Form Estimates & Trend Analysis

• 6.1. Waterproof Makeup Market, By Form: Key Takeaways
• 6.2. Form Movement Analysis & Market Share, 2023 & 2030
• 6.3. Market Estimates & Forecasts, by Form, 2018 - 2030 (USD Million)
  • 6.3.1. Liquid
    • 6.3.1.1. Market estimates and forecast, 2018 - 2030 (USD Million)
  • 6.3.2. Gels
    • 6.3.2.1. Market estimates and forecast, 2018 - 2030 (USD Million)
  • 6.3.3. Powder
    • 6.3.3.1. Market estimates and forecast, 2018 - 2030 (USD Million)

Chapter 8. Waterproof Makeup Market: Distribution Channel Estimates & Trend Analysis

• 8.1. Waterproof Makeup Market, By Distribution Channel: Key Takeaways
• 8.2. Distribution Channel Movement Analysis & Market Share, 2023 & 2030
• 8.3. Market Estimates & Forecasts, by Distribution Channel, 2018 - 2030 (USD Million)
  • 8.3.1. Supermarkets/Hypermarkets
    • 8.3.1.1. Market estimates and forecast, 2018 - 2030 (USD Million)
  • 8.3.2. Specialty Beauty Stores
    • 8.3.2.1. Market estimates and forecast, 2018 - 2030 (USD Million)
  • 8.3.3. Drugstores/Pharmacies
    • 8.3.3.1. Market estimates and forecast, 2018 - 2030 (USD Million)
  • 8.3.4. Online
    • 8.3.4.1. Market estimates and forecast, 2018 - 2030 (USD Million)
  • 8.3.5. Others
    • 8.3.5.1. Market estimates and forecast, 2018 - 2030 (USD Million)

Chapter 9. Waterproof Makeup Market: Regional Estimates & Trend Analysis

• 9.1. Waterproof Makeup Market: Regional Outlook
• 9.2. Regional Marketplaces: Key Takeaways
• 9.3. Market Estimates & Forecasts, by Region, 2018 - 2030 (USD Million)
  • 9.3.1. North America
    • 9.3.1.1. Market estimates and forecast, 2018 - 2030 (USD Million)
    • 9.3.1.2. U.S.
      • 9.3.1.2.1. Key country dynamics
      • 9.3.1.2.2. Market estimates and forecast, 2018 - 2030 (USD Million)
    • 9.3.1.3. Canada
      • 9.3.1.3.1. Key country dynamics
      • 9.3.1.3.2. Market estimates and forecast, 2018 - 2030 (USD Million)
    • 9.3.1.4. Mexico
      • 9.3.1.4.1. Key country dynamics
      • 9.3.1.4.2. Market estimates and forecast, 2018 - 2030 (USD Million)
  • 9.3.2. Europe
    • 9.3.2.1. Market estimates and forecast, 2018 - 2030 (USD Million)
    • 9.3.2.2. Germany
      • 9.3.2.2.1. Key country dynamics
      • 9.3.2.2.2. Market estimates and forecast, 2018 - 2030 (USD Million)
    • 9.3.2.3. UK
      • 9.3.2.3.1. Key country dynamics
      • 9.3.2.3.2. Market estimates and forecast, 2018 - 2030 (USD Million)
    • 9.3.2.4. France
      • 9.3.2.4.1. Key country dynamics
      • 9.3.2.4.2. Market estimates and forecast, 2018 - 2030 (USD Million)
    • 9.3.2.5. Italy
      • 9.3.2.5.1. Key country dynamics
      • 9.3.2.5.2. Market estimates and forecast, 2018 - 2030 (USD Million)
    • 9.3.2.6. Spain
      • 9.3.2.6.1. Key country dynamics
      • 9.3.2.6.2. Market estimates and forecast, 2018 - 2030 (USD Million)
  • 9.3.3. Asia Pacific
    • 9.3.3.1. Market estimates and forecast, 2018 - 2030 (USD Million)
    • 9.3.3.2. China
      • 9.3.3.2.1. Key country dynamics
      • 9.3.3.2.2. Market estimates and forecast, 2018 - 2030 (USD Million)
    • 9.3.3.3. India
      • 9.3.3.3.1. Key country dynamics
      • 9.3.3.3.2. Market estimates and forecast, 2018 - 2030 (USD Million)
    • 9.3.3.4. Japan
      • 9.3.3.4.1. Key country dynamics
      • 9.3.3.4.2. Market estimates and forecast, 2018 - 2030 (USD Million)
    • 9.3.3.5. Australia
      • 9.3.3.5.1. Key country dynamics
      • 9.3.3.5.2. Market estimates and forecast, 2018 - 2030 (USD Million)
    • 9.3.3.6. South Korea
      • 9.3.3.6.1. Key country dynamics
      • 9.3.3.6.2. Market estimates and forecast, 2018 - 2030 (USD Million)
  • 9.3.4. Central & South America
    • 9.3.4.1. Market estimates and forecast, 2018 - 2030 (USD Million)
    • 9.3.4.2. Brazil
      • 9.3.4.2.1. Key country dynamics
      • 9.3.4.2.2. Market estimates and forecast, 2018 - 2030 (USD Million)
  • 9.3.5. Middle East & Africa
    • 9.3.5.1. Market estimates and forecast, 2018 - 2030 (USD Million)
    • 9.3.5.2. South Africa
      • 9.3.5.2.1. Key country dynamics
      • 9.3.5.2.2. Market estimates and forecast, 2018 - 2030 (USD Million)

Chapter 10. Waterproof Makeup Market: Competitive Analysis

• 10.1. Recent developments & impact analysis, by key market participants
• 10.2. Company Categorization
• 10.3. Participant's Overview
• 10.4. Financial Performance
• 10.5. Product Benchmarking
• 10.6. Company Market Share Analysis, 2023
• 10.7. Company Heat Map Analysis
• 10.8. Strategy Mapping
• 10.9. Company Profiles
  • 10.9.1. Estee Lauder
    • 10.9.1.1. Company Overview
    • 10.9.1.2. Financial Performance
    • 10.9.1.3. Product Portfolios
    • 10.9.1.4. Strategic Initiatives
  • 10.9.2. L'Oreal Paris
    • 10.9.2.1. Company Overview
    • 10.9.2.2. Financial Performance
    • 10.9.2.3. Product Portfolios
    • 10.9.2.4. Strategic Initiatives
  • 10.9.3. Procter & Gamble
    • 10.9.3.1. Company Overview
    • 10.9.3.2. Financial Performance
    • 10.9.3.3. Product Portfolios
    • 10.9.3.4. Strategic Initiatives
  • 10.9.4. Shiseido
    • 10.9.4.1. Company Overview
    • 10.9.4.2. Financial Performance
    • 10.9.4.3. Product Portfolios
    • 10.9.4.4. Strategic Initiatives
  • 10.9.5. Revlon
    • 10.9.5.1. Company Overview
    • 10.9.5.2. Financial Performance
    • 10.9.5.3. Product Portfolios
    • 10.9.5.4. Strategic Initiatives
  • 10.9.6. Coty Inc.
    • 10.9.6.1. Company Overview
    • 10.9.6.2. Financial Performance
    • 10.9.6.3. Product Portfolios
    • 10.9.6.4. Strategic Initiatives
  • 10.9.7. Chanel
    • 10.9.7.1. Company Overview
    • 10.9.7.2. Financial Performance
    • 10.9.7.3. Product Portfolios
    • 10.9.7.4. Strategic Initiatives
  • 10.9.8. LVMH
    • 10.9.8.1. Company Overview
    • 10.9.8.2. Financial Performance
    • 10.9.8.3. Product Portfolios
    • 10.9.8.4. Strategic Initiatives
  • 10.9.9. Palladio Beauty Group LLC
    • 10.9.9.1. Company Overview
    • 10.9.9.2. Financial Performance
    • 10.9.9.3. Product Portfolios
    • 10.9.9.4. Strategic Initiatives
  • 10.9.10. e.l.f. Cosmetics
    • 10.9.10.1. Company Overview
    • 10.9.10.2. Financial Performance
    • 10.9.10.3. Product Portfolios
    • 10.9.10.4. Strategic Initiatives