美容サブスクリプションボックスの市場規模、シェア、動向分析レポート：製品別、価格帯別、地域別、セグメント予測、2024年～2030年

美容サブスクリプションボックス市場の成長と動向：

Grand View Research, Inc.の新しいレポートによると、世界の美容サブスクリプションボックス市場規模は2030年までに29億9,000万米ドルに達すると予測され、2024年から2030年までのCAGRは17.9%で成長すると予測されています。この成長は、パーソナライズされた美容体験と、キュレーションされた製品が自宅に直接届くという利便性に対する消費者需要の増加が原動力となっています。この動向は特にミレニアル世代とZ世代に強く、彼らは美容とスキンケア習慣への関心の高まりもあり、こうした定期購入サービスを通じて新しい製品やブランドを探求することに熱心です。

ビューティー・サブスクリプション・ボックス市場は、多様な消費者の嗜好に対応するため、毎月、四半期ごと、年2回のオプションなど、様々なサブスクリプション・タイプを提供しています。イプシー（Ipsy）のような企業は、登録時に美容クイズなどの詳細なアンケートを実施することで、パーソナライゼーションを強化しています。加入者の肌や髪のタイプ、メーキャップの好み、悩みなどの情報を収集することで、Ipsyのアルゴリズムは毎月のGlam Bag beauty boxをカスタマイズし、ユーザーからのフィードバックや製品評価に基づいて継続的に商品を改良しています。

K-Beautyの動向は、消費者が革新的で高品質な処方を求めているため、ビューティーボックスで韓国のスキンケア製品の需要を促進しています。Bomiboxのような定期購入サービスは、人気のK-Beautyアイテムを厳選して提供し、本格的な韓国スキンケアに簡単にアクセスできるようにしています。パーソナライズされたスキンケア体験への関心の高まりは、ソーシャルメディアの影響と相まって、美容定期購入市場におけるK-Beautyスキンケア製品の魅力を高めています。

美容サブスクリプションボックス市場レポートハイライト

• 2023年、スキンケア定期購入の売上高は市場シェアの42.70%を占め、パーソナライズされたスキンケア習慣への消費者の嗜好の高まりと定期的な製品配送の利便性がその原動力となっています。革新的なブランドは、特定の肌悩みに的を絞ったソリューションを提供するようになっており、その結果、魅力的な選択肢が多様化しています。パーソナライズされたスキンケア解決策への高い需要は、美容定期購入がスキンケア製品を優先することにつながっています。例えば、Birchboxは、消費者の顔色、肌色、美容スタイルを評価するBeauty Quizを通じて、スキンケア製品をカスタマイズしています。
• ヘアケアの定期購入売上は、個人の髪のニーズに対応するパーソナライズされた美容ソリューションへの需要の高まりにより、2024年から2030年にかけてCAGR 18.7%で成長すると予想されます。テクスチャーヘアやカーリーヘアなど、特定の髪質に特化したニッチブランドやインディーズブランドの台頭により、製品のバリエーションが拡大しています。2012年にテクスチャー・ヘアケアの定期購入サービスのパイオニアとして設立されたCurlboxは、その厳選された定期購入ボックスを通じてテクスチャー・ヘアブランドの知名度を大幅に高めました。
• 2023年には、中価格帯のビューティーボックスの定期購入が世界市場売上の50%以上を占め、手頃な価格と品質のバランスがより幅広い層にアピールしています。Birchbox、Allure Beauty Box、BoxyCharm、Ipsyのような定期購入の人気に貢献しています。これらのボックスは通常16～30米ドルで、少なくとも5種類の製品が含まれているため、ユーザーは新しいブランドや製品を発見することができます。
• 2023年、北米のビューティー・サブスクリプション・ボックス市場は世界市場収益の42.3％を占めました。2021年までに、ビューティーボックスは米国の定期購入ユーザーの23％を獲得し、19％の食品・飲料、15％のファッションを上回った。米国の消費者の32％が定期購入サービスを利用し、月平均の利用額は57米ドルであることから、北米の美容定期購入市場は大きく成長する見込みです。2021年のEmarsysのデータが示すように、ビューティーボックスは米国で最も人気のある定期購入の選択肢であり続けています。
• 2024年7月、Allure Beauty Boxは、Tulaの肌を冷やすバーム、Malin+Goetzのラム酒にインスパイアされたパフュームオイル、Yves Saint Laurentのゴールドに輝くプライマーなど、爽やかな夏の美容のご馳走を詰め込んだ7月のビューティーボックス定期購入を開始しました。

目次

第1章 調査手法と範囲

第2章 エグゼクティブサマリー

第3章 美容サブスクリプションボックス市場の変数、動向、範囲

• 市場系統の見通し
  • 親市場の見通し
• 業界バリューチェーン分析
  • サブスクリプションモデル分析
  • 利益率分析
• 市場力学
  • 市場 促進要因分析
  • 市場抑制要因分析
  • 市場機会
  • 市場の課題
• 業界分析ツール
  • ポーターのファイブフォース分析
• 市場参入戦略

第4章 消費者行動分析

• 人口統計分析
• 消費者の動向と嗜好
• 購買行動に影響を与える要因
• 消費者製品の採用動向
• 観察と推奨事項

第5章 美容サブスクリプションボックス市場：製品推定・動向分析

• 美容サブスクリプションボックス市場、製品別：主なポイント
• 製品変動分析と市場シェア、2023年と2030年
• 製品別、2018年-2030年
  • スキンケア
  • ヘアケア
  • メイクアップ
  • フレグランス
  • ネイルケア
  • その他

第6章 美容サブスクリプションボックス市場：価格帯の推定・動向分析

• 美容サブスクリプションボックス市場、価格帯別：主なポイント
• 価格帯変動分析と市場シェア、2023年と2030年
• 価格帯別、2018年-2030年

第7章 美容サブスクリプションボックス市場：地域推定・動向分析

• 美容サブスクリプションボックス市場：地域別展望
• 地域マーケットプレイス：重要なポイント
• 地域別、2018年-2030年
  • 北米
  • 欧州
  • アジア太平洋
  • 中南米
  • 中東・アフリカ

第8章 美容サブスクリプションボックス市場：競合分析

• 主要市場参入企業による最近の動向と影響分析
• 企業分類
• 参入企業の概要
• 財務実績
• 製品ベンチマーク
• 企業市場シェア分析、2023年（％）
• 企業ヒートマップ分析
• 戦略マッピング
• 企業プロファイル
  • Birchbox
  • Ipsy
  • GLOSSYBOX
  • Allure Beauty Box
  • Petit Vour
  • OK!Beauty Box
  • FabFitFun
  • LOOKFANTASTIC
  • Beauty Box Korea
  • Bomibox Korean Beauty Box

List of Tables

• Table 1. Beauty subscription box market: Key market driver analysis
• Table 2. Beauty subscription box market: Key market restraint analysis
• Table 3. Beauty subscription box market estimates & forecast, 2018 - 2030, by product (USD Million)
• Table 4. Skincare subscription box market estimates & forecast, 2018 - 2030 (USD Million)
• Table 5. Facial skincare subscription box market estimates & forecast, 2018 - 2030 (USD Million)
• Table 6. Lotions, face creams, & moisturizers subscription box market estimates & forecast, 2018 - 2030 (USD Million)
• Table 7. Cleansers & face wash subscription box market estimates & forecast, 2018 - 2030 (USD Million)
• Table 8. Facial serums subscription box market estimates & forecast, 2018 - 2030 (USD Million)
• Table 9. Face masks subscription box market estimates & forecast, 2018 - 2030 (USD Million)
• Table 10. Sunscreen/sun care subscription box market estimates & forecast, 2018 - 2030 (USD Million)
• Table 11. Other subscription box market estimates & forecast, 2018 - 2030 (USD Million)
• Table 12. Body skincare subscription box market estimates & forecast, 2018 - 2030 (USD Million)
• Table 13. Hair removal products subscription box market estimates & forecast, 2018 - 2030 (USD Million)
• Table 14. Lotions, creams, & moisturizers subscription box market estimates & forecast, 2018 - 2030 (USD Million)
• Table 15. Body sunscreen/sun care subscription box market estimates & forecast, 2018 - 2030 (USD Million)
• Table 16. Body scrub subscription box market estimates & forecast, 2018 - 2030 (USD Million)
• Table 17. Other subscription box market estimates & forecast, 2018 - 2030 (USD Million)
• Table 18. Beauty subscription box market estimates & forecast, 2018 - 2030, by price range (USD Million)
• Table 19. Budget beauty subscription box market estimates & forecast, 2018 - 2030 (USD Million)
• Table 20. Moderately priced beauty subscription box market estimates & forecast, 2018 - 2030 (USD Million)
• Table 21. Premium beauty subscription box market estimates & forecast, 2018 - 2030 (USD Million)
• Table 22. Beauty subscription box market estimates & forecast, by region, 2018 - 2030 (USD Million)
• Table 23. North America beauty subscription box market estimates and forecast, 2018 - 2030 (USD Million)
• Table 24. North America beauty subscription box market estimates and forecast, by product, 2018 - 2030 (USD Million)
• Table 25. North America beauty subscription box market estimates and forecast, by price range, 2018 - 2030 (USD Million)
• Table 26. U.S. macro-economic outlay
• Table 27. U.S. beauty subscription box market estimates and forecast market estimates and forecast, 2018 - 2030 (USD Million)
• Table 28. U.S. beauty subscription box market revenue estimates and forecast, by product, 2018 - 2030 (USD Million)
• Table 29. U.S. beauty subscription box market revenue estimates and forecast, by price range, 2018 - 2030 (USD Million)
• Table 30. Canada macro-economic outlay
• Table 31. Canada beauty subscription box market estimates and forecast market estimates and forecast, 2018 - 2030 (USD Million)
• Table 32. Canada beauty subscription box market revenue estimates and forecast, by product, 2018 - 2030 (USD Million)
• Table 33. Canada beauty subscription box market revenue estimates and forecast, by price range, 2018 - 2030 (USD Million)
• Table 34. Mexico macro-economic outlay
• Table 35. Mexico beauty subscription box market estimates and forecast market estimates and forecast, 2018 - 2030 (USD Million)
• Table 36. Mexico beauty subscription box market revenue estimates and forecast, by product, 2018 - 2030 (USD Million)
• Table 37. Mexico beauty subscription box market revenue estimates and forecast, by price range, 2018 - 2030 (USD Million)
• Table 38. Europe beauty subscription box market estimates and forecast, 2018 - 2030 (USD Million)
• Table 39. Europe beauty subscription box market estimates and forecast, by product, 2018 - 2030 (USD Million)
• Table 40. Europe beauty subscription box market estimates and forecast, by price range, 2018 - 2030 (USD Million)
• Table 41. Germany macro-economic outlay
• Table 42. Germany beauty subscription box market estimates and forecast market estimates and forecast, 2018 - 2030 (USD Million)
• Table 43. Germany beauty subscription box market revenue estimates and forecast, by product, 2018 - 2030 (USD Million)
• Table 44. Germany beauty subscription box market revenue estimates and forecast, by price range, 2018 - 2030 (USD Million)
• Table 45. UK macro-economic outlay
• Table 46. UK beauty subscription box market estimates and forecast market estimates and forecast, 2018 - 2030 (USD Million)
• Table 47. UK beauty subscription box market revenue estimates and forecast, by product, 2018 - 2030 (USD Million)
• Table 48. UK beauty subscription box market revenue estimates and forecast, by price range, 2018 - 2030 (USD Million)
• Table 49. France macro-economic outlay
• Table 50. France beauty subscription box market estimates and forecast market estimates and forecast, 2018 - 2030 (USD Million)
• Table 51. France beauty subscription box market revenue estimates and forecast, by product, 2018 - 2030 (USD Million)
• Table 52. France beauty subscription box market revenue estimates and forecast, by price range, 2018 - 2030 (USD Million)
• Table 53. Italy macro-economic outlay
• Table 54. Italy beauty subscription box market estimates and forecast market estimates and forecast, 2018 - 2030 (USD Million)
• Table 55. Italy beauty subscription box market revenue estimates and forecast, by product, 2018 - 2030 (USD Million)
• Table 56. Italy beauty subscription box market revenue estimates and forecast, by price range, 2018 - 2030 (USD Million)
• Table 57. Asia Pacific beauty subscription box market estimates and forecast, 2018 - 2030 (USD Million)
• Table 58. Asia Pacific beauty subscription box market estimates and forecast, by product, 2018 - 2030 (USD Million)
• Table 59. Asia Pacific beauty subscription box market estimates and forecast, by price range, 2018 - 2030 (USD Million)
• Table 60. China macro-economic outlay
• Table 61. China beauty subscription box market estimates and forecast market estimates and forecast, 2018 - 2030 (USD Million)
• Table 62. China beauty subscription box market revenue estimates and forecast, by product, 2018 - 2030 (USD Million)
• Table 63. China beauty subscription box market revenue estimates and forecast, by price range, 2018 - 2030 (USD Million)
• Table 64. Japan macro-economic outlay
• Table 65. Japan beauty subscription box market estimates and forecast market estimates and forecast, 2018 - 2030 (USD Million)
• Table 66. Japan beauty subscription box market revenue estimates and forecast, by product, 2018 - 2030 (USD Million)
• Table 67. Japan beauty subscription box market revenue estimates and forecast, by price range, 2018 - 2030 (USD Million)
• Table 68. India macro-economic outlay
• Table 69. India beauty subscription box market estimates and forecast market estimates and forecast, 2018 - 2030 (USD Million)
• Table 70. India beauty subscription box market revenue estimates and forecast, by product, 2018 - 2030 (USD Million)
• Table 71. India beauty subscription box market revenue estimates and forecast, by price range, 2018 - 2030 (USD Million)
• Table 72. South Korea macro-economic outlay
• Table 73. South Korea beauty subscription box market estimates and forecast market estimates and forecast, 2018 - 2030 (USD Million)
• Table 74. South Korea beauty subscription box market revenue estimates and forecast, by product, 2018 - 2030 (USD Million)
• Table 75. South Korea beauty subscription box market revenue estimates and forecast, by price range, 2018 - 2030 (USD Million)
• Table 76. Australia macro-economic outlay
• Table 77. Australia beauty subscription box market estimates and forecast market estimates and forecast, 2018 - 2030 (USD Million)
• Table 78. Australia beauty subscription box market revenue estimates and forecast, by product, 2018 - 2030 (USD Million)
• Table 79. Australia beauty subscription box market revenue estimates and forecast, by price range, 2018 - 2030 (USD Million)
• Table 80. Central & South America beauty subscription box market estimates and forecast, 2018 - 2030 (USD Million)
• Table 81. Central & South America beauty subscription box market estimates and forecast, by product, 2018 - 2030 (USD Million)
• Table 82. Central & South America beauty subscription box market estimates and forecast, by price range, 2018 - 2030 (USD Million)
• Table 83. Brazil macro-economic outlay
• Table 84. Brazil beauty subscription box market estimates and forecast market estimates and forecast, 2018 - 2030 (USD Million)
• Table 85. Brazil beauty subscription box market revenue estimates and forecast, by product, 2018 - 2030 (USD Million)
• Table 86. Brazil beauty subscription box market revenue estimates and forecast, by price range, 2018 - 2030 (USD Million)
• Table 87. Middle East & Africa beauty subscription box market estimates and forecast, 2018 - 2030 (USD Million)
• Table 88. Middle East & Africa beauty subscription box market estimates and forecast, by product, 2018 - 2030 (USD Million)
• Table 89. Middle East & Africa beauty subscription box market estimates and forecast, by price range, 2018 - 2030 (USD Million)
• Table 90. South Africa macro-economic outlay
• Table 91. South Africa beauty subscription box market estimates and forecast market estimates and forecast, 2018 - 2030 (USD Million)
• Table 92. South Africa beauty subscription box market revenue estimates and forecast, by product, 2018 - 2030 (USD Million)
• Table 93. South Africa beauty subscription box market revenue estimates and forecast, by price range, 2018 - 2030 (USD Million)
• Table 94. UAE macro-economic outlay
• Table 95. UAE beauty subscription box market estimates and forecast market estimates and forecast, 2018 - 2030 (USD Million)
• Table 96. UAE beauty subscription box market revenue estimates and forecast, by product, 2018 - 2030 (USD Million)
• Table 97. UAE beauty subscription box market revenue estimates and forecast, by price range, 2018 - 2030 (USD Million)
• Table 98. Recent developments & impact analysis, by key market participants
• Table 99. Company market share, 2023
• Table 100. Company heat map analysis
• Table 101. Companies implementing key strategies

List of Figures

• Figure 1. Beauty subscription box market segmentation
• Figure 2. Information procurement
• Figure 3. Primary research pattern
• Figure 4. Primary research approaches
• Figure 5. Primary research process
• Figure 6. Market snapshot
• Figure 7. Segment snapshot
• Figure 8. Regional snapshot
• Figure 9. Competitive landscape snapshot
• Figure 10. Parent industry and beauty subscription box market size, 2023 (USD Million)
• Figure 11. Beauty subscription box market: Value chain analysis
• Figure 12. Beauty subscription box market: Dynamics
• Figure 13. Beauty subscription box market: Porter's five forces analysis
• Figure 14. Factors affecting consumer buying behavior
• Figure 15. Beauty subscription box market, by product: Key takeaways
• Figure 16. Beauty subscription box market: Product movement analysis, 2023 & 2030 (%)
• Figure 17. Skincare subscription box market estimates & forecast, 2018 - 2030 (USD Million)
• Figure 18. Facial skincare subscription box market estimates & forecast, 2018 - 2030 (USD Million)
• Figure 19. Lotions, face creams, & moisturizers subscription box market estimates & forecast, 2018 - 2030 (USD Million)
• Figure 20. Cleansers & face wash subscription box market estimates & forecast, 2018 - 2030 (USD Million)
• Figure 21. Facial serums subscription box market estimates & forecast, 2018 - 2030 (USD Million)
• Figure 22. Face masks subscription box market estimates & forecast, 2018 - 2030 (USD Million)
• Figure 23. Sunscreen/sun care subscription box market estimates & forecast, 2018 - 2030 (USD Million)
• Figure 24. Other subscription box market estimates & forecast, 2018 - 2030 (USD Million)
• Figure 25. Body skincare subscription box market estimates & forecast, 2018 - 2030 (USD Million)
• Figure 26. Hair removal products subscription box market estimates & forecast, 2018 - 2030 (USD Million)
• Figure 27. Lotions, creams, & moisturizers subscription box market estimates & forecast, 2018 - 2030 (USD Million)
• Figure 28. Body sunscreen/sun care subscription box market estimates & forecast, 2018 - 2030 (USD Million)
• Figure 29. Body scrub subscription box market estimates & forecast, 2018 - 2030 (USD Million)
• Figure 30. Other subscription box market estimates & forecast, 2018 - 2030 (USD Million)
• Figure 31. Beauty subscription box market, by price range: Key takeaways
• Figure 32. Beauty subscription box market: Price range movement analysis, 2023 & 2030 (%)
• Figure 33. Budget beauty subscription box market estimates & forecast, 2018 - 2030 (USD Million)
• Figure 34. Moderately priced beauty subscription box market estimates & forecast, 2018 - 2030 (USD Million)
• Figure 35. Premium beauty subscription box market estimates & forecast, 2018 - 2030 (USD Million)
• Figure 36. Beauty subscription box market: Regional outlook, 2023 & 2030, (USD Million)
• Figure 37. Regional marketplace: Key takeaways
• Figure 38. North America beauty subscription box market estimates and forecast, 2018 - 2030 (USD Million)
• Figure 39. U.S. beauty subscription box market estimates and forecast market estimates and forecast, 2018 - 2030 (USD Million)
• Figure 40. Canada beauty subscription box market estimates and forecast market estimates and forecast, 2018 - 2030 (USD Million)
• Figure 41. Mexico beauty subscription box market estimates and forecast market estimates and forecast, 2018 - 2030 (USD Million)
• Figure 42. Europe beauty subscription box market estimates and forecast, 2018 - 2030 (USD Million)
• Figure 43. Germany beauty subscription box market estimates and forecast market estimates and forecast, 2018 - 2030 (USD Million)
• Figure 44. UK beauty subscription box market estimates and forecast market estimates and forecast, 2018 - 2030 (USD Million)
• Figure 45. France beauty subscription box market estimates and forecast market estimates and forecast, 2018 - 2030 (USD Million)
• Figure 46. Italy beauty subscription box market estimates and forecast market estimates and forecast, 2018 - 2030 (USD Million)
• Figure 47. Asia Pacific beauty subscription box market estimates and forecast, 2018 - 2030 (USD Million)
• Figure 48. China beauty subscription box market estimates and forecast market estimates and forecast, 2018 - 2030 (USD Million)
• Figure 49. Japan beauty subscription box market estimates and forecast market estimates and forecast, 2018 - 2030 (USD Million)
• Figure 50. India beauty subscription box market estimates and forecast market estimates and forecast, 2018 - 2030 (USD Million)
• Figure 51. South Korea beauty subscription box market estimates and forecast market estimates and forecast, 2018 - 2030 (USD Million)
• Figure 52. Australia beauty subscription box market estimates and forecast market estimates and forecast, 2018 - 2030 (USD Million)
• Figure 53. Central & South America beauty subscription box market estimates and forecast, 2018 - 2030 (USD Million)
• Figure 54. Brazil beauty subscription box market estimates and forecast market estimates and forecast, 2018 - 2030 (USD Million)
• Figure 55. Middle East & Africa beauty subscription box market estimates and forecast, 2018 - 2030 (USD Million)
• Figure 56. South Africa beauty subscription box market estimates and forecast market estimates and forecast, 2018 - 2030 (USD Million)
• Figure 57. UAE beauty subscription box market estimates and forecast market estimates and forecast, 2018 - 2030 (USD Million)
• Figure 58. Key company categorization
• Figure 59. Company market share analysis, 2023
• Figure 60. Strategic framework of beauty subscription box market

Beauty Subscription Box Market Growth & Trends:

The global beauty subscription box market size is anticipated to reach USD 2.99 billion by 2030 and is anticipated to grow at a CAGR of 17.9% from 2024 to 2030, according to a new report by Grand View Research, Inc.This growth is driven by increasing consumer demand for personalized beauty experiences and the convenience of having curated products delivered directly to their homes. The trend is particularly strong among millennials and Gen Z, who are enthusiastic about exploring new products and brands through these subscription services, also due to a heightened interest in beauty and skincare routines.

The beauty subscription box market offers various subscription types, including monthly, quarterly, and biannual options, to meet diverse consumer preferences. Companies such as Ipsy enhance personalization by using detailed surveys, such as beauty quizzes during sign-up, to tailor product selections. By collecting information on subscribers' skin and hair types, makeup preferences, and concerns, Ipsy's algorithm customizes each monthly Glam Bag beauty box and continually refines its offerings based on user feedback and product ratings.

The growing trend of K-Beauty is driving demand for Korean skincare products in beauty boxes as consumers seek innovative, high-quality formulations. Subscription services such as Bomibox provide curated selections of popular K-Beauty items, facilitating easy access for enthusiasts to authentic Korean skincare. This rising interest in personalized skincare experiences, combined with the influence of social media, enhances the appeal of K-Beauty skincare products within the beauty subscription market.

Beauty Subscription Box Market Report Highlights:

• In 2023, skincare subscription sales accounted for 42.70% of the market share, driven by growing consumer preferences for personalized skincare routines and the convenience of regular product delivery. Innovative brands are increasingly providing targeted solutions for specific skin concerns, resulting in a diverse range of appealing options. The high demand for personalized skincare solutions leads beauty subscriptions to prioritize skincare products. For example, Birchbox tailors its skincare offerings through a Beauty Quiz that assesses consumers' complexion, skin tone, and beauty style
• Haircare subscription sales are expected to grow at a CAGR of 18.7% from 2024 to 2030, driven by the increasing demand for personalized beauty solutions that address individual hair needs. The rise of niche and indie brands focusing on specific hair types, such as textured or curly hair, is expanding product variety. Curlbox, established in 2012 as a pioneering textured haircare subscription service, significantly boosted the visibility of textured hair brands through its curated subscription boxes
• In 2023, moderately priced beauty box subscriptions accounted for over 50% of global market revenue, offering a balance of affordability and quality that appeals to a wider audience. Consumers are increasingly attracted to options that provide value, contributing to the popularity of subscriptions like Birchbox, Allure Beauty Box, BoxyCharm, and Ipsy. These boxes typically range from USD 16 to USD 30 and include at least five product varieties, enabling users to discover new brands and products
• In 2023, the beauty subscription box market in North America accounted for 42.3% of the global market revenue. By 2021, beauty boxes had captured 23% of subscription users in the U.S., surpassing food and drink at 19% and fashion at 15%. With 32% of U.S. consumers using subscription services and an average monthly spend of USD 57, the North America beauty subscription market is poised for significant growth. Beauty boxes remain the most popular subscription choice in the U.S., as indicated by Emarsys data from 2021
• In July 2024, Allure Beauty Box launched a July Beauty Box Subscription that was packed with refreshing summer beauty treats, including a skin-cooling balm from Tula, a rum-inspired perfume oil from Malin + Goetz, and a gold-flecked primer from Yves Saint Laurent

Table of Contents

Chapter 1. Methodology and Scope

• 1.1. Market Segmentation & Scope
• 1.2. Market Definition
• 1.3. Information Procurement
  • 1.3.1. Purchased Database
  • 1.3.2. GVR's Internal Database
  • 1.3.3. Secondary Materials & Third-Party Perspectives
  • 1.3.4. Primary Research
• 1.4. Information Analysis
  • 1.4.1. Data Analysis Models
• 1.5. Market Information & Data Visualization
• 1.6. Data Validation & Publishing

Chapter 2. Executive Summary

• 2.1. Market Snapshot
• 2.2. Product Outlook
• 2.3. Price Range Outlook
• 2.4. Regional Outlook
• 2.5. Competitive Landscape Snapshot

Chapter 3. Beauty Subscription Box Market Variables, Trends & Scope

• 3.1. Market Lineage Outlook
  • 3.1.1. Parent Market Outlook
• 3.2. Industry Value Chain Analysis
  • 3.2.1. Subscription Model Analysis
  • 3.2.2. Profit Margin Analysis
• 3.3. Market Dynamics
  • 3.3.1. Market Driver Analysis
  • 3.3.2. Market Restraint Analysis
  • 3.3.3. Market Opportunities
  • 3.3.4. Market Challenges
• 3.4. Industry Analysis Tools
  • 3.4.1. Porter's Five Forces Analysis
• 3.5. Market Entry Strategies

Chapter 4. Consumer Behavior Analysis

• 4.1. Demographic Analysis
• 4.2. Consumer Trends & Preferences
• 4.3. Factors Affecting Buying Behavior
• 4.4. Consumer Product Adoption Trends
• 4.5. Observations & Recommendations

Chapter 5. Beauty Subscription Box Market: Product Estimates & Trend Analysis

• 5.1. Beauty Subscription Box Market, By Product: Key Takeaways
• 5.2. Product Movement Analysis & Market Share, 2023 & 2030
• 5.3. Market Estimates & Forecasts, by product, 2018 - 2030 (USD Million)
  • 5.3.1. Skincare
    • 5.3.1.1. Market estimates and forecast, 2018 - 2030, (USD Million)
    • 5.3.1.2. Facial Skincare
      • 5.3.1.2.1. Market estimates and forecast, 2018 - 2030, (USD Million)
      • 5.3.1.2.2. Lotions, Face Creams, & Moisturizers
        • 5.3.1.2.2.1. Market estimates and forecast, 2018 - 2030, (USD Million)
      • 5.3.1.2.3. Cleansers & Face Wash
        • 5.3.1.2.3.1. Market estimates and forecast, 2018 - 2030, (USD Million)
      • 5.3.1.2.4. Facial Serums
        • 5.3.1.2.4.1. Market estimates and forecast, 2018 - 2030, (USD Million)
      • 5.3.1.2.5. Face Masks
        • 5.3.1.2.5.1. Market estimates and forecast, 2018 - 2030, (USD Million)
      • 5.3.1.2.6. Sunscreen/Sun Care
        • 5.3.1.2.6.1. Market estimates and forecast, 2018 - 2030, (USD Million)
      • 5.3.1.2.7. Others
        • 5.3.1.2.7.1. Market estimates and forecast, 2018 - 2030, (USD Million)
    • 5.3.1.3. Body Skincare
      • 5.3.1.3.1. Market estimates and forecast, 2018 - 2030, (USD Million)
      • 5.3.1.3.2. Hair Removal Products
        • 5.3.1.3.2.1. Market estimates and forecast, 2018 - 2030, (USD Million)
      • 5.3.1.3.3. Lotions, Creams, & Moisturizers
        • 5.3.1.3.3.1. Market estimates and forecast, 2018 - 2030, (USD Million)
      • 5.3.1.3.4. Body Sunscreen/Sun Care
        • 5.3.1.3.4.1. Market estimates and forecast, 2018 - 2030, (USD Million)
      • 5.3.1.3.5. Body Scrub
        • 5.3.1.3.5.1. Market estimates and forecast, 2018 - 2030, (USD Million)
      • 5.3.1.3.6. Others
        • 5.3.1.3.6.1. Market estimates and forecast, 2018 - 2030, (USD Million)
  • 5.3.2. Haircare
    • 5.3.2.1. Market estimates and forecast, 2018 - 2030, (USD Million)
    • 5.3.2.2. Shampoo
      • 5.3.2.2.1. Market estimates and forecast, 2018 - 2030, (USD Million)
    • 5.3.2.3. Conditioner
      • 5.3.2.3.1. Market estimates and forecast, 2018 - 2030, (USD Million)
    • 5.3.2.4. Oils
      • 5.3.2.4.1. Market estimates and forecast, 2018 - 2030, (USD Million)
    • 5.3.2.5. Serums
      • 5.3.2.5.1. Market estimates and forecast, 2018 - 2030, (USD Million)
    • 5.3.2.6. Others
      • 5.3.2.6.1. Market estimates and forecast, 2018 - 2030, (USD Million)
  • 5.3.3. Makeup
    • 5.3.3.1. Market estimates and forecast, 2018 - 2030, (USD Million)
  • 5.3.4. Fragrance
    • 5.3.4.1. Market estimates and forecast, 2018 - 2030, (USD Million)
  • 5.3.5. Nail Care
    • 5.3.5.1. Market estimates and forecast, 2018 - 2030, (USD Million)
  • 5.3.6. Others
    • 5.3.6.1. Market estimates and forecast, 2018 - 2030, (USD Million)

Chapter 6. Beauty Subscription Box Market: Price Range Estimates & Trend Analysis

• 6.1. Beauty Subscription Box Market, By Price Range: Key Takeaways
• 6.2. Price Range Movement Analysis & Market Share, 2023 & 2030
• 6.3. Market Estimates & Forecasts, by price range, 2018 - 2030 (USD Million)
  • 6.3.1. Budget
    • 6.3.1.1. Market estimates and forecast, 2018 - 2030, (USD Million)
  • 6.3.2. Moderate
    • 6.3.2.1. Market estimates and forecast, 2018 - 2030, (USD Million)
  • 6.3.3. Premium
    • 6.3.3.1. Market estimates and forecast, 2018 - 2030, (USD Million)

Chapter 7. Beauty Subscription Box Market: Regional Estimates & Trend Analysis

• 7.1. Beauty Subscription Box Market: Regional Outlook
• 7.2. Regional Marketplaces: Key Takeaways
• 7.3. Market Estimates & Forecasts, by region, 2018 - 2030 (USD Million)
  • 7.3.1. North America
    • 7.3.1.1. Market estimates and forecast, 2018 - 2030, (USD Million)
    • 7.3.1.2. U.S.
      • 7.3.1.2.1. Key country dynamics
      • 7.3.1.2.2. Market estimates and forecast, 2018 - 2030, (USD Million)
    • 7.3.1.3. Canada
      • 7.3.1.3.1. Key country dynamics
      • 7.3.1.3.2. Market estimates and forecast, 2018 - 2030, (USD Million)
    • 7.3.1.4. Mexico
      • 7.3.1.4.1. Key country dynamics
      • 7.3.1.4.2. Market estimates and forecast, 2018 - 2030, (USD Million)
  • 7.3.2. Europe
    • 7.3.2.1. Market estimates and forecast, 2018 - 2030, (USD Million)
    • 7.3.2.2. Germany
      • 7.3.2.2.1. Key country dynamics
      • 7.3.2.2.2. Market estimates and forecast, 2018 - 2030, (USD Million)
    • 7.3.2.3. UK
      • 7.3.2.3.1. Key country dynamics
      • 7.3.2.3.2. Market estimates and forecast, 2018 - 2030, (USD Million)
    • 7.3.2.4. France
      • 7.3.2.4.1. Key country dynamics
      • 7.3.2.4.2. Market estimates and forecast, 2018 - 2030, (USD Million)
    • 7.3.2.5. Italy
      • 7.3.2.5.1. Key country dynamics
      • 7.3.2.5.2. Market estimates and forecast, 2018 - 2030, (USD Million)
  • 7.3.3. Asia Pacific
    • 7.3.3.1. Market estimates and forecast, 2018 - 2030, (USD Million)
    • 7.3.3.2. China
      • 7.3.3.2.1. Key country dynamics
      • 7.3.3.2.2. Market estimates and forecast, 2018 - 2030, (USD Million)
    • 7.3.3.3. Japan
      • 7.3.3.3.1. Key country dynamics
      • 7.3.3.3.2. Market estimates and forecast, 2018 - 2030, (USD Million)
    • 7.3.3.4. India
      • 7.3.3.4.1. Key country dynamics
      • 7.3.3.4.2. Market estimates and forecast, 2018 - 2030, (USD Million)
    • 7.3.3.5. South Korea
      • 7.3.3.5.1. Key country dynamics
      • 7.3.3.5.2. Market estimates and forecast, 2018 - 2030, (USD Million)
    • 7.3.3.6. Australia
      • 7.3.3.6.1. Key country dynamics
      • 7.3.3.6.2. Market estimates and forecast, 2018 - 2030, (USD Million)
  • 7.3.4. Central & South America
    • 7.3.4.1. Market estimates and forecast, 2018 - 2030, (USD Million)
    • 7.3.4.2. Brazil
      • 7.3.4.2.1. Key country dynamics
      • 7.3.4.2.2. Market estimates and forecast, 2018 - 2030, (USD Million)
  • 7.3.5. Middle East & Africa
    • 7.3.5.1. Market estimates and forecast, 2018 - 2030, (USD Million)
    • 7.3.5.2. South Africa
      • 7.3.5.2.1. Key country dynamics
      • 7.3.5.2.2. Market estimates and forecast, 2018 - 2030, (USD Million)
    • 7.3.5.3. UAE
      • 7.3.5.3.1. Key country dynamics
      • 7.3.5.3.2. Market estimates and forecast, 2018 - 2030, (USD Million)

Chapter 8. Beauty Subscription Box Market: Competitive Analysis

• 8.1. Recent developments & impact analysis, by key market participants
• 8.2. Company Categorization
• 8.3. Participant's Overview
• 8.4. Financial Performance
• 8.5. Product Benchmarking
• 8.6. Company Market Share Analysis, 2023 (%)
• 8.7. Company Heat Map Analysis
• 8.8. Strategy Mapping
• 8.9. Company Profiles
  • 8.9.1. Birchbox
    • 8.9.1.1. Company Overview
    • 8.9.1.2. Financial Performance
    • 8.9.1.3. Product Portfolios
    • 8.9.1.4. Strategic Initiatives
  • 8.9.2. Ipsy
    • 8.9.2.1. Company Overview
    • 8.9.2.2. Financial Performance
    • 8.9.2.3. Product Portfolios
    • 8.9.2.4. Strategic Initiatives
  • 8.9.3. GLOSSYBOX
    • 8.9.3.1. Company Overview
    • 8.9.3.2. Financial Performance
    • 8.9.3.3. Product Portfolios
    • 8.9.3.4. Strategic Initiatives
  • 8.9.4. Allure Beauty Box
    • 8.9.4.1. Company Overview
    • 8.9.4.2. Financial Performance
    • 8.9.4.3. Product Portfolios
    • 8.9.4.4. Strategic Initiatives
  • 8.9.5. Petit Vour
    • 8.9.5.1. Company Overview
    • 8.9.5.2. Financial Performance
    • 8.9.5.3. Product Portfolios
    • 8.9.5.4. Strategic Initiatives
  • 8.9.6. OK! Beauty Box
    • 8.9.6.1. Company Overview
    • 8.9.6.2. Financial Performance
    • 8.9.6.3. Product Portfolios
    • 8.9.6.4. Strategic Initiatives
  • 8.9.7. FabFitFun
    • 8.9.7.1. Company Overview
    • 8.9.7.2. Financial Performance
    • 8.9.7.3. Product Portfolios
    • 8.9.7.4. Strategic Initiatives
  • 8.9.8. LOOKFANTASTIC
    • 8.9.8.1. Company Overview
    • 8.9.8.2. Financial Performance
    • 8.9.8.3. Product Portfolios
    • 8.9.8.4. Strategic Initiatives
  • 8.9.9. Beauty Box Korea
    • 8.9.9.1. Company Overview
    • 8.9.9.2. Financial Performance
    • 8.9.9.3. Product Portfolios
    • 8.9.9.4. Strategic Initiatives
  • 8.9.10. Bomibox Korean Beauty Box
    • 8.9.10.1. Company Overview
    • 8.9.10.2. Financial Performance
    • 8.9.10.3. Product Portfolios
    • 8.9.10.4. Strategic Initiatives