化粧品・フレグランス小売チェーン市場- 世界の産業規模、動向、機会、予測、製品タイプ別、包装タイプ別、流通チャネル別、地域別、競合、2020-2030F

化粧品・フレグランス小売チェーンの世界市場は、2024年には5,314億5,000万米ドルとなり、2030年には7,823億4,000万米ドルに達すると予測され、予測期間中のCAGRは4.45%で成長すると予測されています。

市場の成長は、特にソーシャルメディアと進化するライフスタイルの影響を受けた消費者の美容意識の高まりによって推進されています。高級スキンケア、化粧品、フレグランスに対する需要の高まりは、小売業のダイナミクスを再構築しています。デジタルトランスフォーメーションはまた、ブランドがAIを搭載したツール、バーチャル試着、eコマースプラットフォームを統合することで、シームレスなオムニチャネル体験を可能にしています。高級品やニッチな美容分野の拡大と持続可能性の重視の高まりが相まって、クリーン、オーガニック、クルーエルティフリー製品に対する需要が高まっています。さらに、バーチャル・コンサルテーションやオーダーメイドの製品推奨を通じたショッピング・ジャーニーのパーソナライゼーションは、顧客満足度とブランド・ロイヤルティを高め続け、市場全体の拡大を支えています。

市場促進要因

eコマースとオムニチャネル・リテイリングの急増

主な市場課題

激しい市場競争

主要市場動向

持続可能でクリーンな美容製品の台頭

目次

第1章 イントロダクション

第2章 調査手法

第3章 エグゼクティブサマリー

第4章 顧客の声分析

• ブランド認知度
• 購買決定に影響を与える要因

第5章 世界の化粧品・フレグランス小売チェーン市場展望

• 市場規模・予測
  • 金額別
• 市場シェア・予測
  • 製品タイプ別（メイクアップ、フレグランス、スキンケア、ヘアケア、その他）
  • 包装タイプ別（ボトル、チューブ、ポット、その他）
  • 流通チャネル別（オンライン、百貨店、専門店、その他）
  • 地域別
  • 企業別（2024）
• 市場マップ

第6章 北米の化粧品・フレグランス小売チェーン市場展望

• 市場規模・予測
• 市場シェア・予測
• 北米：国別分析
  • 米国
  • カナダ
  • メキシコ

第7章 欧州の化粧品・フレグランス小売チェーン市場展望

• 市場規模・予測
• 市場シェア・予測
• 欧州：国別分析
  • フランス
  • ドイツ
  • スペイン
  • イタリア
  • 英国

第8章 アジア太平洋地域の化粧品・フレグランス小売チェーン市場展望

• 市場規模・予測
• 市場シェア・予測
• アジア太平洋地域：国別分析
  • 中国
  • 日本
  • インド
  • オーストラリア
  • 韓国

第9章 中東・アフリカの化粧品・フレグランス小売チェーン市場展望

• 市場規模・予測
• 市場シェア・予測
• 中東・アフリカ：国別分析
  • 南アフリカ
  • サウジアラビア
  • アラブ首長国連邦
  • トルコ

第10章 南米の化粧品・フレグランス小売チェーン市場展望

• 市場規模・予測
• 市場シェア・予測
• 南米：国別分析
  • ブラジル
  • アルゼンチン
  • コロンビア

第11章 市場力学

• 促進要因
• 課題

第12章 市場動向と発展

• 合併と買収
• 製品上市
• 最近の動向

第13章 ポーターのファイブフォース分析

• 業界内の競合
• 新規参入の可能性
• サプライヤーの力
• 顧客の力
• 代替品の脅威

第14章 競合情勢

• 企業プロファイル
  • Amway Corp
  • Estee Lauder Inc.
  • Coty Inc.
  • Mary Kay Inc
  • Beauty Pie Limited
  • Oriflame Group
  • Avon Products, Inc.
  • LVMH Moet Hennessy
  • Revlon Consumer Products LLC
  • The Procter & Gamble Company

第15章 戦略的提言

第16章 調査会社について・免責事項

The Global Cosmetic & Fragrance Retail Chain Market was valued at USD 531.45 billion in 2024 and is projected to reach USD 782.34 billion by 2030, growing at a CAGR of 4.45% during the forecast period. Market growth is being propelled by rising beauty consciousness among consumers, particularly influenced by social media and evolving lifestyles. The increasing demand for premium skincare, cosmetics, and fragrances is reshaping retail dynamics. Digital transformation has also enabled seamless omnichannel experiences, with brands integrating AI-powered tools, virtual try-ons, and e-commerce platforms. The expansion of luxury and niche beauty segments, combined with a growing emphasis on sustainability, is driving demand for clean, organic, and cruelty-free products. Furthermore, the personalization of shopping journeys, through virtual consultations and tailored product recommendations, continues to enhance customer satisfaction and brand loyalty, supporting overall market expansion.

Key Market Drivers

Surge of E-Commerce & Omnichannel Retailing

The accelerating rise of e-commerce and omnichannel strategies is a central force transforming the cosmetic and fragrance retail chain market. As of 2023, global retail e-commerce revenues were projected to reach USD 5.8 trillion, highlighting the scale of this shift. Brands are rapidly enhancing their online presence to meet growing consumer demand for convenient, 24/7 access and personalized digital experiences. Features such as virtual product try-ons, AI-powered suggestions, live-streamed shopping events, and integrated mobile apps are revolutionizing engagement. The integration of physical stores with digital platforms creates a cohesive brand experience. Subscription services and direct-to-consumer models further support this evolution by providing tailored product deliveries and flexible purchasing options. Social commerce, influencer collaborations, and real-time customer interactions on digital platforms also drive brand loyalty. Retailers embracing these innovations are better equipped to meet evolving consumer expectations and remain competitive in a fast-paced retail environment.

Key Market Challenges

Intense Market Competition

The cosmetic and fragrance retail chain market is characterized by high competition, with legacy players and emerging brands battling for consumer attention. Global giants such as L'Oreal, Estee Lauder, and Coty contend with independent and DTC startups that leverage agile business models and niche positioning. This competition has led to price sensitivity, elevated marketing costs, and a continuous push for innovation. The growth of e-commerce has lowered entry barriers, enabling smaller brands to scale rapidly without the need for extensive retail infrastructure. The proliferation of clean, ethical, and personalized beauty offerings has shifted consumer loyalty toward brands that can deliver authenticity and transparency. Additionally, discount-focused online retailers and marketplaces exert pressure on premium brands by offering similar products at competitive prices. To succeed, companies must invest in digital transformation, customer-centric strategies, and differentiated value propositions while navigating the evolving regulatory and sustainability landscape.

Key Market Trends

Rise of Sustainable & Clean Beauty Products

Sustainability is emerging as a key trend influencing the global cosmetic and fragrance retail market. Consumers are increasingly drawn to clean beauty products that prioritize safe ingredients, ethical sourcing, and eco-conscious packaging. In 2025, sales of clean beauty products are expected to reach USD 400 million annually. Brands are responding with formulations that are vegan, cruelty-free, and free from harmful chemicals. Packaging innovations such as biodegradable materials, refillable containers, and reduced plastic usage are gaining prominence. Retailers are curating eco-friendly product sections in stores and on digital platforms to cater to this growing demand. Certifications like Leaping Bunny, ECOCERT, and USDA Organic offer assurance of product integrity, reinforcing consumer trust. Companies are also embracing green initiatives through sustainable sourcing practices and carbon footprint reduction goals. As eco-conscious consumerism grows, clean beauty is becoming a vital pillar in retail strategy, driving product innovation and long-term brand growth.

Key Market Players

• Amway Corp
• Estee Lauder Inc.
• Coty Inc.
• Mary Kay Inc
• Beauty Pie Limited
• Oriflame Group
• Avon Products, Inc.
• LVMH Moet Hennessy
• Revlon Consumer Products LLC
• The Procter & Gamble Company

Report Scope:

In this report, the Global Cosmetic & Fragrance Retail Chain Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

Cosmetic & Fragrance Retail Chain Market, By Product Type:

• Makeup
• Fragrance
• Skin Care
• Hair Care
• Others

Cosmetic & Fragrance Retail Chain Market, By Packaging Type:

• Bottles
• Tubes
• Pot
• Others

Cosmetic & Fragrance Retail Chain Market, By Distribution Channel:

• Online
• Departmental Stores
• Specialty Stores
• Others

Cosmetic & Fragrance Retail Chain Market, By Region:

• North America
  • United States
  • Canada
  • Mexico
• Asia-Pacific
  • China
  • Japan
  • India
  • Australia
  • South Korea
• Europe
  • France
  • United Kingdom
  • Italy
  • Germany
  • Spain
• South America
  • Argentina
  • Colombia
  • Brazil
• Middle East & Africa
  • South Africa
  • Saudi Arabia
  • UAE
  • Turkey

Competitive Landscape

Company Profiles: Detailed analysis of the major companies presents in the Global Cosmetic & Fragrance Retail Chain Market.

Available Customizations:

Global Cosmetic & Fragrance Retail Chain Market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report:

Company Information

• Detailed analysis and profiling of additional market players (up to five).

Table of Contents

1. Introduction

• 1.1. Product Overview
• 1.2. Key Highlights of the Report
• 1.3. Market Coverage
• 1.4. Market Segments Covered
• 1.5. Research Tenure Considered

2. Research Methodology

• 2.1. Methodology Landscape
• 2.2. Objective of the Study
• 2.3. Baseline Methodology
• 2.4. Formulation of the Scope
• 2.5. Assumptions and Limitations
• 2.6. Sources of Research
• 2.7. Approach for the Market Study
• 2.8. Methodology Followed for Calculation of Market Size & Market Shares
• 2.9. Forecasting Methodology

3. Executive Summary

• 3.1. Overview of the Market
• 3.2. Overview of Key Market Segmentations
• 3.3. Overview of Key Market Players
• 3.4. Overview of Key Regions
• 3.5. Overview of Market Drivers, Challenges, and Trends

4. Voice of Customer Analysis

• 4.1. Brand Awareness
• 4.2. Factor Influencing Purchasing Decision

5. Global Cosmetic & Fragrance Retail Chain Market Outlook

• 5.1. Market Size & Forecast
  • 5.1.1. By Value
• 5.2. Market Share & Forecast
  • 5.2.1. By Product Type (Makeup, Fragrance, Skin Care, Hair Care, Others)
  • 5.2.2. By Packaging Type (Bottles, Tubes, Pot, Others)
  • 5.2.3. By Distribution Channel (Online, Departmental Stores, Specialty Stores Others)
  • 5.2.4. By Region
  • 5.2.5. By Company (2024)
• 5.3. Market Map

6. North America Cosmetic & Fragrance Retail Chain Market Outlook

• 6.1. Market Size & Forecast
  • 6.1.1. By Value
• 6.2. Market Share & Forecast
  • 6.2.1. By Product Type
  • 6.2.2. By Packaging Type
  • 6.2.3. By Distribution Channel
  • 6.2.4. By Country
• 6.3. North America: Country Analysis
  • 6.3.1. United States Cosmetic & Fragrance Retail Chain Market Outlook
    • 6.3.1.1. Market Size & Forecast
      • 6.3.1.1.1. By Value
    • 6.3.1.2. Market Share & Forecast
      • 6.3.1.2.1. By Product Type
      • 6.3.1.2.2. By Packaging Type
      • 6.3.1.2.3. By Distribution Channel
  • 6.3.2. Canada Cosmetic & Fragrance Retail Chain Market Outlook
    • 6.3.2.1. Market Size & Forecast
      • 6.3.2.1.1. By Value
    • 6.3.2.2. Market Share & Forecast
      • 6.3.2.2.1. By Product Type
      • 6.3.2.2.2. By Packaging Type
      • 6.3.2.2.3. By Distribution Channel
  • 6.3.3. Mexico Cosmetic & Fragrance Retail Chain Market Outlook
    • 6.3.3.1. Market Size & Forecast
      • 6.3.3.1.1. By Value
    • 6.3.3.2. Market Share & Forecast
      • 6.3.3.2.1. By Product Type
      • 6.3.3.2.2. By Packaging Type
      • 6.3.3.2.3. By Distribution Channel

7. Europe Cosmetic & Fragrance Retail Chain Market Outlook

• 7.1. Market Size & Forecast
  • 7.1.1. By Value
• 7.2. Market Share & Forecast
  • 7.2.1. By Product Type
  • 7.2.2. By Packaging Type
  • 7.2.3. By Distribution Channel
  • 7.2.4. By Country
• 7.3. Europe: Country Analysis
  • 7.3.1. France Cosmetic & Fragrance Retail Chain Market Outlook
    • 7.3.1.1. Market Size & Forecast
      • 7.3.1.1.1. By Value
    • 7.3.1.2. Market Share & Forecast
      • 7.3.1.2.1. By Product Type
      • 7.3.1.2.2. By Packaging Type
      • 7.3.1.2.3. By Distribution Channel
  • 7.3.2. Germany Cosmetic & Fragrance Retail Chain Market Outlook
    • 7.3.2.1. Market Size & Forecast
      • 7.3.2.1.1. By Value
    • 7.3.2.2. Market Share & Forecast
      • 7.3.2.2.1. By Product Type
      • 7.3.2.2.2. By Packaging Type
      • 7.3.2.2.3. By Distribution Channel
  • 7.3.3. Spain Cosmetic & Fragrance Retail Chain Market Outlook
    • 7.3.3.1. Market Size & Forecast
      • 7.3.3.1.1. By Value
    • 7.3.3.2. Market Share & Forecast
      • 7.3.3.2.1. By Product Type
      • 7.3.3.2.2. By Packaging Type
      • 7.3.3.2.3. By Distribution Channel
  • 7.3.4. Italy Cosmetic & Fragrance Retail Chain Market Outlook
    • 7.3.4.1. Market Size & Forecast
      • 7.3.4.1.1. By Value
    • 7.3.4.2. Market Share & Forecast
      • 7.3.4.2.1. By Product Type
      • 7.3.4.2.2. By Packaging Type
      • 7.3.4.2.3. By Distribution Channel
  • 7.3.5. United Kingdom Cosmetic & Fragrance Retail Chain Market Outlook
    • 7.3.5.1. Market Size & Forecast
      • 7.3.5.1.1. By Value
    • 7.3.5.2. Market Share & Forecast
      • 7.3.5.2.1. By Product Type
      • 7.3.5.2.2. By Packaging Type
      • 7.3.5.2.3. By Distribution Channel

8. Asia-Pacific Cosmetic & Fragrance Retail Chain Market Outlook

• 8.1. Market Size & Forecast
  • 8.1.1. By Value
• 8.2. Market Share & Forecast
  • 8.2.1. By Product Type
  • 8.2.2. By Packaging Type
  • 8.2.3. By Distribution Channel
  • 8.2.4. By Country
• 8.3. Asia-Pacific: Country Analysis
  • 8.3.1. China Cosmetic & Fragrance Retail Chain Market Outlook
    • 8.3.1.1. Market Size & Forecast
      • 8.3.1.1.1. By Value
    • 8.3.1.2. Market Share & Forecast
      • 8.3.1.2.1. By Product Type
      • 8.3.1.2.2. By Packaging Type
      • 8.3.1.2.3. By Distribution Channel
  • 8.3.2. Japan Cosmetic & Fragrance Retail Chain Market Outlook
    • 8.3.2.1. Market Size & Forecast
      • 8.3.2.1.1. By Value
    • 8.3.2.2. Market Share & Forecast
      • 8.3.2.2.1. By Product Type
      • 8.3.2.2.2. By Packaging Type
      • 8.3.2.2.3. By Distribution Channel
  • 8.3.3. India Cosmetic & Fragrance Retail Chain Market Outlook
    • 8.3.3.1. Market Size & Forecast
      • 8.3.3.1.1. By Value
    • 8.3.3.2. Market Share & Forecast
      • 8.3.3.2.1. By Product Type
      • 8.3.3.2.2. By Packaging Type
      • 8.3.3.2.3. By Distribution Channel
  • 8.3.4. Australia Cosmetic & Fragrance Retail Chain Market Outlook
    • 8.3.4.1. Market Size & Forecast
      • 8.3.4.1.1. By Value
    • 8.3.4.2. Market Share & Forecast
      • 8.3.4.2.1. By Product Type
      • 8.3.4.2.2. By Packaging Type
      • 8.3.4.2.3. By Distribution Channel
  • 8.3.5. South Korea Cosmetic & Fragrance Retail Chain Market Outlook
    • 8.3.5.1. Market Size & Forecast
      • 8.3.5.1.1. By Value
    • 8.3.5.2. Market Share & Forecast
      • 8.3.5.2.1. By Product Type
      • 8.3.5.2.2. By Packaging Type
      • 8.3.5.2.3. By Distribution Channel

9. Middle East & Africa Cosmetic & Fragrance Retail Chain Market Outlook

• 9.1. Market Size & Forecast
  • 9.1.1. By Value
• 9.2. Market Share & Forecast
  • 9.2.1. By Product Type
  • 9.2.2. By Packaging Type
  • 9.2.3. By Distribution Channel
  • 9.2.4. By Country
• 9.3. MEA: Country Analysis
  • 9.3.1. South Africa Cosmetic & Fragrance Retail Chain Market Outlook
    • 9.3.1.1. Market Size & Forecast
      • 9.3.1.1.1. By Value
    • 9.3.1.2. Market Share & Forecast
      • 9.3.1.2.1. By Product Type
      • 9.3.1.2.2. By Packaging Type
      • 9.3.1.2.3. By Distribution Channel
  • 9.3.2. Saudi Arabia Cosmetic & Fragrance Retail Chain Market Outlook
    • 9.3.2.1. Market Size & Forecast
      • 9.3.2.1.1. By Value
    • 9.3.2.2. Market Share & Forecast
      • 9.3.2.2.1. By Product Type
      • 9.3.2.2.2. By Packaging Type
      • 9.3.2.2.3. By Distribution Channel
  • 9.3.3. UAE Cosmetic & Fragrance Retail Chain Market Outlook
    • 9.3.3.1. Market Size & Forecast
      • 9.3.3.1.1. By Value
    • 9.3.3.2. Market Share & Forecast
      • 9.3.3.2.1. By Product Type
      • 9.3.3.2.2. By Packaging Type
      • 9.3.3.2.3. By Distribution Channel
  • 9.3.4. Turkey Cosmetic & Fragrance Retail Chain Market Outlook
    • 9.3.4.1. Market Size & Forecast
      • 9.3.4.1.1. By Value
    • 9.3.4.2. Market Share & Forecast
      • 9.3.4.2.1. By Product Type
      • 9.3.4.2.2. By Packaging Type
      • 9.3.4.2.3. By Distribution Channel

10. South America Cosmetic & Fragrance Retail Chain Market Outlook

• 10.1. Market Size & Forecast
  • 10.1.1. By Value
• 10.2. Market Share & Forecast
  • 10.2.1. By Product Type
  • 10.2.2. By Packaging Type
  • 10.2.3. By Distribution Channel
  • 10.2.4. By Country
• 10.3. South America: Country Analysis
  • 10.3.1. Brazil Cosmetic & Fragrance Retail Chain Market Outlook
    • 10.3.1.1. Market Size & Forecast
      • 10.3.1.1.1. By Value
    • 10.3.1.2. Market Share & Forecast
      • 10.3.1.2.1. By Product Type
      • 10.3.1.2.2. By Packaging Type
      • 10.3.1.2.3. By Distribution Channel
  • 10.3.2. Argentina Cosmetic & Fragrance Retail Chain Market Outlook
    • 10.3.2.1. Market Size & Forecast
      • 10.3.2.1.1. By Value
    • 10.3.2.2. Market Share & Forecast
      • 10.3.2.2.1. By Product Type
      • 10.3.2.2.2. By Packaging Type
      • 10.3.2.2.3. By Distribution Channel
  • 10.3.3. Colombia Cosmetic & Fragrance Retail Chain Market Outlook
    • 10.3.3.1. Market Size & Forecast
      • 10.3.3.1.1. By Value
    • 10.3.3.2. Market Share & Forecast
      • 10.3.3.2.1. By Product Type
      • 10.3.3.2.2. By Packaging Type
      • 10.3.3.2.3. By Distribution Channel

11. Market Dynamics

• 11.1. Drivers
• 11.2. Challenges

12. Market Trends & Developments

• 12.1. Merger & Acquisition (If Any)
• 12.2. Product Launches (If Any)
• 12.3. Recent Developments

13. Porters Five Forces Analysis

• 13.1. Competition in the Industry
• 13.2. Potential of New Entrants
• 13.3. Power of Suppliers
• 13.4. Power of Customers
• 13.5. Threat of Substitute Products

14. Competitive Landscape

• 14.1. Company Profiles
  • 14.1.1. Amway Corp
    • 14.1.1.1. Business Overview
    • 14.1.1.2. Company Snapshot
    • 14.1.1.3. Products & Services
    • 14.1.1.4. Financials (As Per Availability)
    • 14.1.1.5. Key Market Focus & Geographical Presence
    • 14.1.1.6. Recent Developments
    • 14.1.1.7. Key Management Personnel
  • 14.1.2. Estee Lauder Inc.
  • 14.1.3. Coty Inc.
  • 14.1.4. Mary Kay Inc
  • 14.1.5. Beauty Pie Limited
  • 14.1.6. Oriflame Group
  • 14.1.7. Avon Products, Inc.
  • 14.1.8. LVMH Moet Hennessy
  • 14.1.9. Revlon Consumer Products LLC
  • 14.1.10. The Procter & Gamble Company

15. Strategic Recommendations

16. About Us & Disclaimer