カスタマーインテリジェンスプラットフォームの市場規模、シェア、動向分析レポート：コンポーネント別、データチャンネル別、用途別、デプロイメント別、企業規模別、最終用途別、地域別、セグメント動向：2024年～2030年

市場規模と動向

世界のカスタマーインテリジェンスプラットフォーム市場規模は、2023年に25億1,000万米ドルと推定され、2024年から2030年にかけてCAGR 28.3％で成長すると予測されています。同市場は、ビジネス戦略策定における顧客データの重要性の高まりを背景に、大きな成長を遂げています。CIPは、さまざまな顧客接点からのデータを集約・分析することで、企業は顧客の行動、嗜好、動向についてより深い洞察を得ることができます。この総合的な視点は、企業が顧客エンゲージメントを強化し、マーケティング活動をパーソナライズし、最終的に成長とロイヤルティを促進するのに役立ちます。

企業は、顧客体験を理解し改善することが、競争の激しい市場で差別化を図る上で極めて重要であるとの認識を強めています。このニーズは、デジタルに精通した顧客の進化する期待に応えるために企業がテクノロジーを活用するデジタルトランスフォーメーションの波によって増幅されています。さらに、人工知能（AI）と機械学習（ML）の進歩により、カスタマーインテリジェンスプラットフォームの機能が大幅に強化され、より高度なデータ分析と実用的な洞察が可能になった。

さらに、オムニチャネル戦略の採用が増加しています。今日の顧客は、ソーシャルメディア、モバイルアプリ、ウェブサイト、実店舗など、複数のチャネルでブランドとやり取りしています。カスタマーインテリジェンスプラットフォームは、これらの多様なソースからのデータを統合し、カスタマージャーニーの統一的なビューを提供することを可能にします。この包括的な視点は、すべてのタッチポイントで一貫性のあるパーソナライズされた体験を提供するために不可欠です。

AIとMLテクノロジーが進化を続ける中、カスタマーインテリジェンスプラットフォームは、顧客の行動や動向をより正確に予測し、企業が顧客のニーズや嗜好に積極的に対応できるようにします。さらに、モノのインターネット（IoT）デバイスの導入が進むにつれ、カスタマーインテリジェンスにとって新たなフロンティアが出現しています。こうしたデバイスは膨大な量のデータを生成し、それを活用することで顧客の習慣や嗜好についてより深い洞察を得ることができるからです。

アジア太平洋やラテンアメリカを含む地域では、ビジネスのデジタル化が進み、洗練されたカスタマーインテリジェンス・ソリューションに対する需要が高まっています。これらの市場は、カスタマーインテリジェンスプラットフォーム・プロバイダーにとって大きな成長の可能性を秘めており、特に現地企業は顧客エンゲージメント戦略を強化することで世界規模での競争を模索しています。

目次

第1章 調査手法と範囲

第2章 エグゼクティブサマリー

第3章 カスタマーインテリジェンスプラットフォームの変数、動向、範囲

• 市場イントロダクション/系統展望
• 業界バリューチェーン分析
• 市場力学
  • 市場促進要因分析
  • 市場抑制要因分析
  • 業界の機会
• カスタマーインテリジェンスプラットフォーム分析ツール
  • ポーターのファイブフォース分析
  • PESTEL分析

第4章 カスタマーインテリジェンスプラットフォーム市場：コンポーネント別推定・動向分析

• セグメントダッシュボード
• カスタマーインテリジェンスプラットフォーム：コンポーネント別変動分析、2023年および2030年
• プラットフォーム
• サービス

第5章 カスタマーインテリジェンスプラットフォーム市場：データチャネル別推定・動向分析

• セグメントダッシュボード
• カスタマーインテリジェンスプラットフォーム：データチャネル別変動分析、2023年および2030年
• Web
• ソーシャルメディア
• スマートフォン
• メール
• ストア
• コールセンター
• その他

第6章 カスタマーインテリジェンスプラットフォーム市場：用途別推定・動向分析

• セグメントダッシュボード
• カスタマーインテリジェンスプラットフォーム：用途別変動分析、2023年および2030年
• 顧客データの収集と管理
• 顧客のセグメンテーションとターゲティング
• 顧客体験管理
• 顧客行動分析
• オムニチャネルマーケティング
• パーソナライズされた推奨事項
• その他

第7章 カスタマーインテリジェンスプラットフォーム市場：デプロイメント別推定・動向分析

• セグメントダッシュボード
• カスタマーインテリジェンスプラットフォーム：デプロイメント別変動分析、2023年および2030年
• オンプレミス
• クラウド

第8章 カスタマーインテリジェンスプラットフォーム市場： 企業規模別推定・動向分析

• セグメントダッシュボード
• カスタマーインテリジェンスプラットフォーム：企業規模別変動分析、2023年および2030年
• 中小企業
• 大企業

第9章 カスタマーインテリジェンスプラットフォーム市場：最終用途別推定・動向分析

• セグメントダッシュボード
• カスタマーインテリジェンスプラットフォーム：最終用途別変動分析、2023年および2030年
• 銀行、金融サービス、保険（BFSI）
• 小売業とeコマース
• 通信・IT
• 製造業
• 運輸・物流
• 政府と防衛
• ヘルスケアとライフサイエンス
• メディアとエンターテイメント
• 旅行とホスピタリティ
• その他

第10章 カスタマーインテリジェンスプラットフォーム市場：地域別推定・動向分析

• カスタマーインテリジェンスプラットフォームのシェア、地域別、2023年および2030年
• 北米
  • 市場推計・予測、2018年-2030年
  • コンポーネント別、2018年-2030年
  • データチャネル別、2018年-2030年
  • 用途別、2018年-2030年
  • デプロイメント別、2018年-2030年
  • 企業規模別、2018年-2030年
  • 最終用途別、2018年-2030年
  • 米国
  • カナダ
  • メキシコ
• 欧州
  • 市場推計・予測、2018年-2030年
  • コンポーネント別、2018年-2030年
  • デプロイメント別、2018年-2030年
  • 企業規模別、2018年-2030年
  • 最終用途別、2018年-2030年
  • 英国
  • ドイツ
  • フランス
• アジア太平洋
  • 市場推計・予測、2018年-2030年
  • コンポーネント別、2018年-2030年
  • デプロイメント別、2018年-2030年
  • 企業規模別、2018年-2030年
  • 最終用途別、2018年-2030年
  • 中国
  • インド
  • 日本
  • オーストラリア
  • 韓国
• ラテンアメリカ
  • 市場推計・予測、2018年-2030年
  • コンポーネント別、2018年-2030年
  • デプロイメント別、2018年-2030年
  • 企業規模別、2018年-2030年
  • 最終用途別、2018年-2030年
  • ブラジル
• 中東・アフリカ
  • 市場推計・予測、2018年-2030年
  • コンポーネント別、2018年-2030年
  • デプロイメント別、2018年-2030年
  • 企業規模別、2018年-2030年
  • 最終用途別、2018年-2030年
  • サウジアラビア
  • アラブ首長国連邦
  • 南アフリカ

第11章 競合情勢

• 主要市場参入企業による最近の動向と影響分析
• 企業分類
• 企業の市場シェア分析
• 企業ヒートマップ分析
• 戦略マッピング
  • 拡大
  • 合併と買収
  • パートナーシップとコラボレーション
  • 新製品の発売
  • 研究開発
• 企業プロファイル
  • Acxiom LLC
  • Adobe
  • Google LLC
  • IBM Corporation
  • iManage
  • Informatica
  • Microsoft Corporation
  • Oracle Corporation
  • Proxima
  • SAP SE
  • SAS Institute Inc.
  • Salesforce.com, inc.
  • Teradata

List of Tables

• Table 1 List of Abbreviations
• Table 2 Global Customer Intelligence Platform Market, 2018 - 2030 (USD Billion)
• Table 3 Global Customer Intelligence Platform Market, by region, 2018 - 2030 (USD Billion)
• Table 4 Global Customer Intelligence Platform Market, by Component, 2018 - 2030 (USD Billion)
• Table 5 Global Customer Intelligence Platform Market, by Data Channel, 2018 - 2030 (USD Billion)
• Table 6 Global Customer Intelligence Platform Market, by Application, 2018 - 2030 (USD Billion)
• Table 7 Global Customer Intelligence Platform Market, by Deployment, 2018 - 2030, (USD Billion)
• Table 8 Global Customer Intelligence Platform Market, by Enterprise size, 2018 - 2030, (USD Billion)
• Table 9 Global Customer Intelligence Platform Market, by End Use, 2018 - 2030, (USD Billion)
• Table 10 Global platform market by region, 2018 - 2030 (USD Billion)
• Table 11 Global services market by region, 2018 - 2030 (USD Billion)
• Table 12 Global web market by region, 2018 - 2030 (USD Billion)
• Table 13 Global social media market by region, 2018 - 2030 (USD Billion)
• Table 14 Global smartphone market by region, 2018 - 2030 (USD Billion
• Table 15 Global email market by region, 2018 - 2030 (USD Billion)
• Table 16 Global store market by region, 2018 - 2030 (USD Billion)
• Table 17 Global call center market by region, 2018 - 2030 (USD Billion
• Table 18 Global others market by region, 2018 - 2030 (USD Billion)
• Table 19 Global customer data collection and management market by region, 2018 - 2030 (USD Billion)
• Table 20 Global customer segmentation and targeting market by region, 2018 - 2030 (USD Billion
• Table 21 Global customer experience management market by region, 2018 - 2030 (USD Billion)
• Table 22 Global customer behaviour analytics market by region, 2018 - 2030 (USD Billion)
• Table 23 Global omnichannel marketing market by region, 2018 - 2030 (USD Billion)
• Table 24 Global personalized recommendation market by region, 2018 - 2030 (USD Billion)
• Table 25 Global others market by region, 2018 - 2030 (USD Billion)
• Table 26 Global on-premise market by region, 2018 - 2030 (USD Billion)
• Table 27 Global cloud enterprises market by region, 2018 - 2030 (USD Billion)
• Table 28 Global SMEs market by region, 2018 - 2030 (USD Billion)
• Table 29 Global large enterprises market by region, 2018 - 2030 (USD Billion)
• Table 30 Global banking, financial services, and insurance (BFSI) market by region, 2018 - 2030 (USD Billion)
• Table 31 Global retail and e-commerce market by region, 2018 - 2030 (USD Billion)
• Table 32 Global telecommunications and IT market by region, 2018 - 2030 (USD Billion)
• Table 33 Global manufacturing market by region, 2018 - 2030 (USD Billion)
• Table 34 Global transportation and logistics market by region, 2018 - 2030 (USD Billion)
• Table 35 Global government and defense market by region, 2018 - 2030 (USD Billion)
• Table 36 Global healthcare and life sciences market by region, 2018 - 2030 (USD Billion)
• Table 37 Global media and entertainment market by region, 2018 - 2030 (USD Billion)
• Table 38 Global travel and hospitality market by region, 2018 - 2030 (USD Billion)
• Table 39 Global others market by region, 2018 - 2030 (USD Billion)
• Table 40 North America Customer Intelligence Platform Market, by Component 2018 - 2030, (USD Billion)
• Table 41 North America Customer Intelligence Platform Market, by Data Channel 2018 - 2030, (USD Billion)
• Table 42 North America Customer Intelligence Platform Market, by Application 2018 - 2030, (USD Billion)
• Table 43 North America Customer Intelligence Platform Market, by Deployment 2018 - 2030, (USD Billion)
• Table 44 North America Customer Intelligence Platform Market, by Enterprise Size 2018 - 2030, (USD Billion)
• Table 45 North America Customer Intelligence Platform Market, by End Use 2018 - 2030, (USD Billion)
• Table 46 U.S. Customer Intelligence Platform Market, by Component 2018 - 2030, (USD Billion)
• Table 47 U.S. Customer Intelligence Platform Market, by Data Channel 2018 - 2030, (USD Billion)
• Table 48 U.S. Customer Intelligence Platform Market, by Application 2018 - 2030, (USD Billion)
• Table 49 U.S. Customer Intelligence Platform Market, by Deployment 2018 - 2030, (USD Billion)
• Table 50 U.S. Customer Intelligence Platform Market, by Enterprise Size 2018 - 2030, (USD Billion)
• Table 51 U.S. Customer Intelligence Platform Market, by End Use 2018 - 2030, (USD Billion)
• Table 52 Canada Customer Intelligence Platform Market, by Component 2018 - 2030, (USD Billion)
• Table 53 Canada Customer Intelligence Platform Market, by Data Channel 2018 - 2030, (USD Billion)
• Table 54 Canada Customer Intelligence Platform Market, by Application 2018 - 2030, (USD Billion)
• Table 55 Canada Customer Intelligence Platform Market, by Deployment 2018 - 2030, (USD Billion)
• Table 56 Canada Customer Intelligence Platform Market, by Enterprise Size 2018 - 2030, (USD Billion)
• Table 57 Canada Customer Intelligence Platform Market, by End Use 2018 - 2030, (USD Billion)
• Table 58 Mexico Customer Intelligence Platform Market, by Component 2018 - 2030, (USD Billion)
• Table 59 Mexico Customer Intelligence Platform Market, by Data Channel 2018 - 2030, (USD Billion)
• Table 60 Mexico Customer Intelligence Platform Market, by Application 2018 - 2030, (USD Billion)
• Table 61 Mexico Customer Intelligence Platform Market, by Deployment 2018 - 2030, (USD Billion)
• Table 62 Mexico Customer Intelligence Platform Market, by Enterprise Size 2018 - 2030, (USD Billion)
• Table 63 Mexico Customer Intelligence Platform Market, by End Use 2018 - 2030, (USD Billion)
• Table 64 Europe Customer Intelligence Platform Market, by Component 2018 - 2030, (USD Billion)
• Table 65 Europe Customer Intelligence Platform Market, by Data Channel 2018 - 2030, (USD Billion)
• Table 66 Europe Customer Intelligence Platform Market, by Application 2018 - 2030, (USD Billion)
• Table 67 Europe Customer Intelligence Platform Market, by Deployment 2018 - 2030, (USD Billion)
• Table 68 Europe Customer Intelligence Platform Market, by Enterprise Size 2018 - 2030, (USD Billion)
• Table 69 Europe Customer Intelligence Platform Market, by End Use 2018 - 2030, (USD Billion)
• Table 70 UK Customer Intelligence Platform Market, by Component 2018 - 2030, (USD Billion)
• Table 71 UK Customer Intelligence Platform Market, by Data Channel 2018 - 2030, (USD Billion)
• Table 72 UK Customer Intelligence Platform Market, by Application 2018 - 2030, (USD Billion)
• Table 73 UK Customer Intelligence Platform Market, by Deployment 2018 - 2030, (USD Billion)
• Table 74 UK Customer Intelligence Platform Market, by Enterprise Size 2018 - 2030, (USD Billion)
• Table 75 UK Customer Intelligence Platform Market, by End Use 2018 - 2030, (USD Billion)
• Table 76 Germany Customer Intelligence Platform Market, by Component 2018 - 2030, (USD Billion)
• Table 77 Germany Customer Intelligence Platform Market, by Data Channel 2018 - 2030, (USD Billion)
• Table 78 Germany Customer Intelligence Platform Market, by Application 2018 - 2030, (USD Billion)
• Table 79 Germany Customer Intelligence Platform Market, by Deployment 2018 - 2030, (USD Billion)
• Table 80 Germany Customer Intelligence Platform Market, by Enterprise Size 2018 - 2030, (USD Billion)
• Table 81 Germany Customer Intelligence Platform Market, by End Use 2018 - 2030, (USD Billion)
• Table 82 France Customer Intelligence Platform Market, by Component 2018 - 2030, (USD Billion)
• Table 83 France Customer Intelligence Platform Market, by Data Channel 2018 - 2030, (USD Billion)
• Table 84 France Customer Intelligence Platform Market, by Application 2018 - 2030, (USD Billion)
• Table 85 France Customer Intelligence Platform Market, by Deployment 2018 - 2030, (USD Billion)
• Table 86 France Customer Intelligence Platform Market, by Enterprise Size 2018 - 2030, (USD Billion)
• Table 87 France Customer Intelligence Platform Market, by End Use 2018 - 2030, (USD Billion)
• Table 88 Asia Pacific Customer Intelligence Platform Market, by Component 2018 - 2030, (USD Billion)
• Table 89 Asia Pacific Customer Intelligence Platform Market, by Data Channel 2018 - 2030, (USD Billion)
• Table 90 Asia Pacific Customer Intelligence Platform Market, by Application 2018 - 2030, (USD Billion)
• Table 91 Asia Pacific Customer Intelligence Platform Market, by Deployment 2018 - 2030, (USD Billion)
• Table 92 Asia Pacific Customer Intelligence Platform Market, by Enterprise Size 2018 - 2030, (USD Billion)
• Table 93 Asia Pacific Customer Intelligence Platform Market, by End Use 2018 - 2030, (USD Billion)
• Table 94 China Customer Intelligence Platform Market, by Component 2018 - 2030, (USD Billion)
• Table 95 China Customer Intelligence Platform Market, by Data Channel 2018 - 2030, (USD Billion)
• Table 96 China Customer Intelligence Platform Market, by Application 2018 - 2030, (USD Billion)
• Table 97 China Customer Intelligence Platform Market, by Deployment 2018 - 2030, (USD Billion)
• Table 98 China Customer Intelligence Platform Market, by Enterprise Size 2018 - 2030, (USD Billion)
• Table 99 China Customer Intelligence Platform Market, by End Use 2018 - 2030, (USD Billion)
• Table 100 India Customer Intelligence Platform Market, by Component 2018 - 2030, (USD Billion)
• Table 101 India Customer Intelligence Platform Market, by Data Channel 2018 - 2030, (USD Billion)
• Table 102 India Customer Intelligence Platform Market, by Application 2018 - 2030, (USD Billion)
• Table 103 India Customer Intelligence Platform Market, by Deployment 2018 - 2030, (USD Billion)
• Table 104 India Customer Intelligence Platform Market, by Enterprise Size 2018 - 2030, (USD Billion)
• Table 105 India Customer Intelligence Platform Market, by End Use 2018 - 2030, (USD Billion)
• Table 106 Japan Customer Intelligence Platform Market, by Component 2018 - 2030, (USD Billion)
• Table 107 Japan Customer Intelligence Platform Market, by Data Channel 2018 - 2030, (USD Billion)
• Table 108 Japan Customer Intelligence Platform Market, by Application 2018 - 2030, (USD Billion)
• Table 109 Japan Customer Intelligence Platform Market, by Deployment 2018 - 2030, (USD Billion)
• Table 110 Japan Customer Intelligence Platform Market, by Enterprise Size 2018 - 2030, (USD Billion)
• Table 111 Japan Customer Intelligence Platform Market, by End Use 2018 - 2030, (USD Billion)
• Table 112 Australia Customer Intelligence Platform Market, by Component 2018 - 2030, (USD Billion)
• Table 113 Australia Customer Intelligence Platform Market, by Data Channel 2018 - 2030, (USD Billion)
• Table 114 Australia Customer Intelligence Platform Market, by Application 2018 - 2030, (USD Billion)
• Table 115 Australia Customer Intelligence Platform Market, by Deployment 2018 - 2030, (USD Billion)
• Table 116 Australia Customer Intelligence Platform Market, by Enterprise Size 2018 - 2030, (USD Billion)
• Table 117 Australia Customer Intelligence Platform Market, by End Use 2018 - 2030, (USD Billion)
• Table 118 South Korea Customer Intelligence Platform Market, by Component 2018 - 2030, (USD Billion)
• Table 119 South Korea Customer Intelligence Platform Market, by Data Channel 2018 - 2030, (USD Billion)
• Table 120 South Korea Customer Intelligence Platform Market, by Application 2018 - 2030, (USD Billion)
• Table 121 South Korea Customer Intelligence Platform Market, by Deployment 2018 - 2030, (USD Billion)
• Table 122 South Korea Customer Intelligence Platform Market, by Enterprise Size 2018 - 2030, (USD Billion)
• Table 123 South Korea Customer Intelligence Platform Market, by End Use 2018 - 2030, (USD Billion)
• Table 124 Latin America Customer Intelligence Platform Market, by Component 2018 - 2030, (USD Billion)
• Table 125 Latin America Customer Intelligence Platform Market, by Data Channel 2018 - 2030, (USD Billion)
• Table 126 Latin America Customer Intelligence Platform Market, by Application 2018 - 2030, (USD Billion)
• Table 127 Latin America Customer Intelligence Platform Market, by Deployment 2018 - 2030, (USD Billion)
• Table 128 Latin America Customer Intelligence Platform Market, by Enterprise Size 2018 - 2030, (USD Billion)
• Table 129 Latin America Customer Intelligence Platform Market, by End Use 2018 - 2030, (USD Billion)
• Table 130 Brazil Customer Intelligence Platform Market, by Component 2018 - 2030, (USD Billion)
• Table 131 Brazil Customer Intelligence Platform Market, by Data Channel 2018 - 2030, (USD Billion)
• Table 132 Brazil Customer Intelligence Platform Market, by Application 2018 - 2030, (USD Billion)
• Table 133 Brazil Customer Intelligence Platform Market, by Deployment 2018 - 2030, (USD Billion)
• Table 134 Brazil Customer Intelligence Platform Market, by Enterprise Size 2018 - 2030, (USD Billion)
• Table 135 Brazil Customer Intelligence Platform Market, by End Use 2018 - 2030, (USD Billion)
• Table 136 Middle East & Africa Customer Intelligence Platform Market, by Component 2018 - 2030, (USD Billion)
• Table 137 Middle East & Africa Customer Intelligence Platform Market, by Data Channel 2018 - 2030, (USD Billion)
• Table 138 Middle East & Africa Customer Intelligence Platform Market, by Application 2018 - 2030, (USD Billion)
• Table 139 Middle East & Africa Customer Intelligence Platform Market, by Deployment 2018 - 2030, (USD Billion)
• Table 140 Middle East & Africa Customer Intelligence Platform Market, by Enterprise Size 2018 - 2030, (USD Billion)
• Table 141 Middle East & Africa Customer Intelligence Platform Market, by End Use 2018 - 2030, (USD Billion)
• Table 142 UAE Customer Intelligence Platform Market, by Component 2018 - 2030, (USD Billion)
• Table 143 UAE Customer Intelligence Platform Market, by Data Channel 2018 - 2030, (USD Billion)
• Table 144 UAE Customer Intelligence Platform Market, by Application 2018 - 2030, (USD Billion)
• Table 145 UAE Customer Intelligence Platform Market, by Deployment 2018 - 2030, (USD Billion)
• Table 146 UAE Customer Intelligence Platform Market, by Enterprise Size 2018 - 2030, (USD Billion)
• Table 147 UAE Customer Intelligence Platform Market, by End Use 2018 - 2030, (USD Billion)
• Table 148 Saudi Arabia Customer Intelligence Platform Market, by Component 2018 - 2030, (USD Billion)
• Table 149 Saudi Arabia Customer Intelligence Platform Market, by Data Channel 2018 - 2030, (USD Billion)
• Table 150 Saudi Arabia Customer Intelligence Platform Market, by Application 2018 - 2030, (USD Billion)
• Table 151 Saudi Arabia Customer Intelligence Platform Market, by Deployment 2018 - 2030, (USD Billion)
• Table 152 Saudi Arabia Customer Intelligence Platform Market, by Enterprise Size 2018 - 2030, (USD Billion)
• Table 153 Saudi Arabia Customer Intelligence Platform Market, by End Use 2018 - 2030, (USD Billion)
• Table 154 South Africa Customer Intelligence Platform Market, by Component 2018 - 2030, (USD Billion)
• Table 155 South Africa Customer Intelligence Platform Market, by Data Channel 2018 - 2030, (USD Billion)
• Table 156 South Africa Customer Intelligence Platform Market, by Application 2018 - 2030, (USD Billion)
• Table 157 South Africa Customer Intelligence Platform Market, by Deployment 2018 - 2030, (USD Billion)
• Table 158 South Africa Customer Intelligence Platform Market, by Enterprise Size 2018 - 2030, (USD Billion)
• Table 159 South Africa Customer Intelligence Platform Market, by End Use 2018 - 2030, (USD Billion)

List of Figures

• Fig. 1 Customer Intelligence Platform Market Segmentation
• Fig. 2 Market landscape
• Fig. 3 Information Procurement
• Fig. 4 Data Analysis Models
• Fig. 5 Market Formulation and Validation
• Fig. 6 Data Validating & Publishing
• Fig. 7 Market Snapshot
• Fig. 8 Segment Snapshot (1/3)
• Fig. 9 Segment Snapshot (2/3)
• Fig. 10 Segment Snapshot (3/3)
• Fig. 11 Competitive Landscape Snapshot
• Fig. 12 Customer Intelligence Platform: Industry Value Chain Analysis
• Fig. 13 Customer Intelligence Platform: Market Dynamics
• Fig. 14 Customer Intelligence Platform: PORTER's Analysis
• Fig. 15 Customer Intelligence Platform: PESTEL Analysis
• Fig. 16 Customer Intelligence Platform Share by Component, 2023 & 2030 (USD Billion)
• Fig. 17 Customer Intelligence Platform, by Component: Market Share, 2023 & 2030
• Fig. 18 Platform Market Estimates and Forecasts, 2018 - 2030, (Revenue, USD Billion)
• Fig. 19 Services Market Estimates and Forecasts, 2018 - 2030, (Revenue, USD Billion)
• Fig. 20 Customer Intelligence Platform Share by Data Channel, 2023 & 2030 (USD Billion)
• Fig. 21 Customer Intelligence Platform, by Data Channel: Market Share, 2023 & 2030
• Fig. 22 Web Market Estimates and Forecasts, 2018 - 2030, (Revenue, USD Billion)
• Fig. 23 Social Media Market Estimates and Forecasts, 2018 - 2030, (Revenue, USD Billion)
• Fig. 24 Smartphone Market Estimates and Forecasts, 2018 - 2030, (Revenue, USD Billion)
• Fig. 25 Email Market Estimates and Forecasts, 2018 - 2030, (Revenue, USD Billion)
• Fig. 26 Store Market Estimates and Forecasts, 2018 - 2030, (Revenue, USD Billion)
• Fig. 27 Call Center Market Estimates and Forecasts, 2018 - 2030, (Revenue, USD Billion)
• Fig. 28 Others Market Estimates and Forecasts, 2018 - 2030, (Revenue, USD Billion)
• Fig. 29 Customer Intelligence Platform Share by Application, 2023 & 2030 (USD Billion)
• Fig. 30 Customer Intelligence Platform, by Application: Market Share, 2023 & 2030
• Fig. 31 Customer Data Collection and Management Market Estimates and Forecasts, 2018 - 2030, (Revenue, USD Billion)
• Fig. 32 Customer Segmentation and Targeting Market Estimates and Forecasts, 2018 - 2030, (Revenue, USD Billion)
• Fig. 33 Customer Experience Management Market Estimates and Forecasts, 2018 - 2030, (Revenue, USD Billion)
• Fig. 34 Customer Behaviour Analytics Market Estimates and Forecasts, 2018 - 2030, (Revenue, USD Billion)
• Fig. 35 Omnichannel Marketing Market Estimates and Forecasts, 2018 - 2030, (Revenue, USD Billion)
• Fig. 36 Personalized Recommendation Market Estimates and Forecasts, 2018 - 2030, (Revenue, USD Billion)
• Fig. 37 Others Market Estimates and Forecasts, 2018 - 2030, (Revenue, USD Billion)
• Fig. 38 Customer Intelligence Platform Share by Deployment, 2023 & 2030 (USD Billion)
• Fig. 39 Customer Intelligence Platform, by Deployment: Market Share, 2023 & 2030
• Fig. 40 On-premise Market Estimates and Forecasts, 2018 - 2030, (Revenue, USD Billion)
• Fig. 41 Cloud Market Estimates and Forecasts, 2018 - 2030, (Revenue, USD Billion)
• Fig. 42 Customer Intelligence Platform Share by Enterprise Size, 2023 & 2030 (USD Billion)
• Fig. 43 Customer Intelligence Platform, by Enterprise Size: Market Share, 2023 & 2030
• Fig. 44 SMEs Market Estimates and Forecasts, 2018 - 2030, (Revenue, USD Billion)
• Fig. 45 Large Enterprises Market Estimates and Forecasts, 2018 - 2030, (Revenue, USD Billion)
• Fig. 46 Customer Intelligence Platform Share by End Use, 2023 & 2030 (USD Billion)
• Fig. 47 Customer Intelligence Platform, by End Use: Market Share, 2023 & 2030
• Fig. 48 Banking, Financial Services, and Insurance (BFSI) Market Estimates and Forecasts, 2018 - 2030, (Revenue, USD Billion)
• Fig. 49 Retail and e-commerce Market Estimates and Forecasts, 2018 - 2030, (Revenue, USD Billion)
• Fig. 50 Telecommunications and IT Market Estimates and Forecasts, 2018 - 2030, (Revenue, USD Billion)
• Fig. 51 Manufacturing Market Estimates and Forecasts, 2018 - 2030, (Revenue, USD Billion)
• Fig. 52 Transportation and Logistics Market Estimates and Forecasts, 2018 - 2030, (Revenue, USD Billion)
• Fig. 53 Government and Defense Market Estimates and Forecasts, 2018 - 2030, (Revenue, USD Billion)
• Fig. 54 Healthcare and Life Sciences Market Estimates and Forecasts, 2018 - 2030, (Revenue, USD Billion)
• Fig. 55 Media and Entertainment Market Estimates and Forecasts, 2018 - 2030, (Revenue, USD Billion)
• Fig. 56 Travel and Hospitality Market Estimates and Forecasts, 2018 - 2030, (Revenue, USD Billion)
• Fig. 57 Others Market Estimates and Forecasts, 2018 - 2030, (Revenue, USD Billion)
• Fig. 58 Regional Market place: Key Takeaways
• Fig. 59 North America Customer Intelligence Platform Market Estimates and Forecasts, 2018 - 2030, (USD Billion)
• Fig. 60 U.S. Customer Intelligence Platform Market Estimates and Forecasts, 2018 - 2030, (USD Billion)
• Fig. 61 Canada Customer Intelligence Platform Market Estimates and Forecasts, 2018 - 2030, (USD Billion)
• Fig. 62 Mexico Customer Intelligence Platform Market Estimates and Forecasts, 2018 - 2030, (USD Billion)
• Fig. 63 Europe Customer Intelligence Platform Market Estimates and Forecasts, 2018 - 2030, (USD Billion)
• Fig. 64 UK Customer Intelligence Platform Market Estimates and Forecasts, 2018 - 2030,) (USD Billion)
• Fig. 65 Germany Customer Intelligence Platform Market Estimates and Forecasts, (2018 - 2030,) (USD Billion)
• Fig. 66 France Customer Intelligence Platform Market Estimates and Forecasts, (2018 - 2030,) (USD Billion)
• Fig. 67 Asia Pacific Customer Intelligence Platform Market Estimates and Forecast, 2018 - 2030 (USD Billion)
• Fig. 68 China Customer Intelligence Platform Market Estimates and Forecasts, 2018 - 2030, (USD Billion)
• Fig. 69 India Customer Intelligence Platform Market Estimates and Forecasts, 2018 - 2030, (USD Billion)
• Fig. 70 Japan Customer Intelligence Platform Market Estimates and Forecasts, 2018 - 2030, (USD Billion)
• Fig. 71 Australia Customer Intelligence Platform Market Estimates and Forecasts, 2018 - 2030, (USD Billion)
• Fig. 72 South Korea Customer Intelligence Platform Market Estimates and Forecasts, 2018 - 2030, (USD Billion)
• Fig. 73 Latin America Customer Intelligence Platform Market Estimates and Forecasts, 2018 - 2030, (USD Billion)
• Fig. 74 Brazil Customer Intelligence Platform Market Estimates and Forecasts, 2018 - 2030, (USD Billion)
• Fig. 75 MEA Customer Intelligence Platform Market Estimates and Forecasts, 2018 - 2030 (USD Billion)
• Fig. 76 Saudi Arabia Customer Intelligence Platform Market Estimates and Forecasts, 2018 - 2030 (USD Billion)
• Fig. 77 UAE Customer Intelligence Platform Market Estimates and Forecasts, 2018 - 2030 (USD Billion)
• Fig. 78 South Africa Customer Intelligence Platform Market Estimates and Forecasts, 2018 - 2030 (USD Billion)
• Fig. 79 Key Company Categorization
• Fig. 80 Company Market Positioning
• Fig. 81 Key Company Market Share Analysis, 2023
• Fig. 82 Strategic Framework

Market Size & Trends

The global customer intelligence platform market size was estimated at USD 2.51 billion in 2023 and is expected to grow at a CAGR of 28.3% from 2024 to 2030. The market has been experiencing significant growth, driven by the increasing importance of customer data in formulating business strategies. CIPs aggregate and analyze data from various customer touchpoints, enabling companies to gain deeper insights into customer behavior, preferences, and trends. This holistic view helps businesses enhance customer engagement, personalize marketing efforts, and ultimately drive growth and loyalty.

Companies are increasingly recognizing that understanding and improving customer experience is crucial for differentiation in a highly competitive market. This need has been amplified by the digital transformation wave, where businesses are leveraging technology to meet the evolving expectations of digital-savvy customers. Additionally, advancements in artificial intelligence (AI) and machine learning (ML) have significantly enhanced the capabilities of customer intelligence platforms, allowing for more sophisticated data analysis and actionable insights.

Further, the rising adoption of omnichannel strategies. Customers today interact with brands across multiple channels, including social media, mobile apps, websites, and physical stores. Customer intelligence platforms enable businesses to consolidate data from these diverse sources, providing a unified view of the customer journey. This comprehensive perspective is essential for delivering consistent and personalized experiences across all touchpoints.

As AI and ML technologies continue to evolve, customer intelligence platforms can offer more accurate predictions of customer behavior and trends, allowing businesses to proactively address customer needs and preferences. Furthermore, the increasing adoption of Internet of Things (IoT) devices presents a new frontier for customer intelligence, as these devices generate vast amounts of data that can be leveraged to gain deeper insights into customer habits and preferences.

Businesses in regions including Asia-Pacific and Latin America continue to digitalize, there is a growing demand for sophisticated customer intelligence solutions. These markets offer substantial growth potential for customer intelligence platform providers, particularly as local businesses seek to compete on a global scale by enhancing their customer engagement strategies.

Global Customer Intelligence Platform Market Report Segmentation

This report forecasts revenue growth at the global, regional, and country levels and provides an analysis of the latest industry trends from 2018 to 2030 in each of the sub-segments. For this study, Grand View Research has segmented the global customer intelligence platform market report based on component, data channel, application, deployment, enterprise size, end-use, and region:

• Customer Intelligence Platform Component Outlook (Revenue, USD Billion, 2018 - 2030)
• Platform
• Services
• Customer Intelligence Platform Data Channel Outlook (Revenue, USD Billion, 2018 - 2030)
• Web
• Social Media
• Smartphone
• Email
• Store
• Call Centre
• Others
• Customer Intelligence Platform Application Outlook (Revenue, USD Billion, 2018 - 2030)
• Customer Data Collection and Management
• Customer Segmentation and Targeting
• Customer Experience Management
• Customer Behaviour Analytics
• Omnichannel Marketing
• Personalized Recommendation
• Others
• Customer Intelligence Platform Deployment Outlook (Revenue, USD Billion, 2018 - 2030)
• On-premise
• Cloud
• Customer Intelligence Platform Enterprise Size Outlook (Revenue, USD Billion, 2018 - 2030)
• SMEs
• Large Enterprises
• Customer Intelligence Platform End Use Outlook (Revenue, USD Billion, 2018 - 2030)
• Banking, Financial Services, and Insurance (BFSI)
• Retail and e-commerce
• Telecommunications and IT
• Manufacturing
• Transportation and Logistics
• Government and Defense
• Healthcare and Life Sciences
• Media and Entertainment
• Travel and Hospitality
• Others
• Customer Intelligence Platform Regional Outlook (Revenue, USD Billion, 2018 - 2030)
• North America

U.S.

Canada

Mexico

• Europe

UK

Germany

France

• Asia Pacific

China

India

Japan

Australia

South Korea

• Latin America

Brazil

• Middle East & Africa (MEA)

UAE

Saudi Arabia

South Africa

Table of Contents

Chapter 1. Methodology and Scope

• 1.1. Methodology segmentation & scope
• 1.2. Market Definitions
• 1.3. Research Methodology
  • 1.3.1. Information Procurement
  • 1.3.2. Information or Data Analysis
  • 1.3.3. Market Formulation & Data Visualization
  • 1.3.4. Data Validation & Publishing
• 1.4. Research Scope and Assumptions
  • 1.4.1. List of Data Sources

Chapter 2. Executive Summary

• 2.1. Market Outlook
• 2.2. Segment Outlook
• 2.3. Competitive Insights

Chapter 3. Customer Intelligence Platform Variables, Trends & Scope

• 3.1. Market Introduction/Lineage Outlook
• 3.2. Industry value chain analysis
• 3.3. Market dynamics
  • 3.3.1. Market Drivers Analysis
  • 3.3.2. Market Restraints Analysis
  • 3.3.3. Industry Opportunities
• 3.4. Customer Intelligence Platform Analysis Tools
  • 3.4.1. Porter's Five Forces Analysis
    • 3.4.1.1. Bargaining power of the suppliers
    • 3.4.1.2. Bargaining power of the buyers
    • 3.4.1.3. Threats of substitution
    • 3.4.1.4. Threats from new entrants
  • 3.4.2. PESTEL Analysis
    • 3.4.2.1. Political landscape
    • 3.4.2.2. Economic and Social landscape
    • 3.4.2.3. Technological landscape
    • 3.4.2.4. Environmental landscape
    • 3.4.2.5. Legal landscape

Chapter 4. Customer Intelligence Platform Market: Component Estimates & Trend Analysis

• 4.1. Segment Dashboard
• 4.2. Customer Intelligence Platform: Component Movement Analysis, USD Billion, 2023 & 2030
• 4.3. Platform
  • 4.3.1. Market Size Estimates and Forecasts, 2018 - 2030 (USD Billion)
• 4.4. Services
  • 4.4.1. Market Size Estimates and Forecasts, 2018 - 2030 (USD Billion)

Chapter 5. Customer Intelligence Platform Market: Data Channel Estimates & Trend Analysis

• 5.1. Segment Dashboard
• 5.2. Customer Intelligence Platform: Data Channel Movement Analysis, USD Billion, 2023 & 2030
• 5.3. Web
  • 5.3.1. Market Size Estimates and Forecasts, 2018 - 2030 (USD Billion)
• 5.4. Social Media
  • 5.4.1. Market Size Estimates and Forecasts, 2018 - 2030 (USD Billion)
• 5.5. Smart Phone
  • 5.5.1. Market Size Estimates and Forecasts, 2018 - 2030 (USD Billion)
• 5.6. Email
  • 5.6.1. Market Size Estimates and Forecasts, 2018 - 2030 (USD Billion)
• 5.7. Store
  • 5.7.1. Market Size Estimates and Forecasts, 2018 - 2030 (USD Billion)
• 5.8. Call Center
  • 5.8.1. Market Size Estimates and Forecasts, 2018 - 2030 (USD Billion)
• 5.9. Others
  • 5.9.1. Market Size Estimates and Forecasts, 2018 - 2030 (USD Billion)

Chapter 6. Customer Intelligence Platform Market: Application Estimates & Trend Analysis

• 6.1. Segment Dashboard
• 6.2. Customer Intelligence Platform: Application Movement Analysis, USD Billion, 2023 & 2030
• 6.3. Customer Data Collection and Management
  • 6.3.1. Market Size Estimates and Forecasts, 2018 - 2030 (USD Billion)
• 6.4. Customer Segmentation and Targeting
  • 6.4.1. Market Size Estimates and Forecasts, 2018 - 2030 (USD Billion)
• 6.5. Customer Experience Management
  • 6.5.1. Market Size Estimates and Forecasts, 2018 - 2030 (USD Billion)
• 6.6. Customer Behaviour Analytics
  • 6.6.1. Market Size Estimates and Forecasts, 2018 - 2030 (USD Billion)
• 6.7. Omnichannel Marketing
  • 6.7.1. Market Size Estimates and Forecasts, 2018 - 2030 (USD Billion)
• 6.8. Personalized Recommendation
  • 6.8.1. Market Size Estimates and Forecasts, 2018 - 2030 (USD Billion)
• 6.9. Others
  • 6.9.1. Market Size Estimates and Forecasts, 2018 - 2030 (USD Billion)

Chapter 7. Customer Intelligence Platform Market: Deployment Estimates & Trend Analysis

• 7.1. Segment Dashboard
• 7.2. Customer Intelligence Platform: Deployment Movement Analysis, USD Billion, 2023 & 2030
• 7.3. On-premise
  • 7.3.1. Market Size Estimates and Forecasts, 2018 - 2030 (USD Billion)
• 7.4. Cloud
  • 7.4.1. Market Size Estimates and Forecasts, 2018 - 2030 (USD Billion)

Chapter 8. Customer Intelligence Platform Market: Enterprise Size Estimates & Trend Analysis

• 8.1. Segment Dashboard
• 8.2. Customer Intelligence Platform: Enterprise Size Movement Analysis, USD Billion, 2023 & 2030
• 8.3. SMEs
  • 8.3.1. Market Size Estimates and Forecasts, 2018 - 2030 (USD Billion)
• 8.4. Large Enterprises
  • 8.4.1. Market Size Estimates and Forecasts, 2018 - 2030 (USD Billion)

Chapter 9. Customer Intelligence Platform Market: End Use Estimates & Trend Analysis

• 9.1. Segment Dashboard
• 9.2. Customer Intelligence Platform: End Use Movement Analysis, USD Billion, 2023 & 2030
• 9.3. Banking, Financial Services, and Insurance (BFSI)
  • 9.3.1. Market Size Estimates and Forecasts, 2018 - 2030 (USD Billion)
• 9.4. Retail and e-commerce
  • 9.4.1. Market Size Estimates and Forecasts, 2018 - 2030 (USD Billion)
• 9.5. Telecommunications and IT
  • 9.5.1. Market Size Estimates and Forecasts, 2018 - 2030 (USD Billion)
• 9.6. Manufacturing
  • 9.6.1. Market Size Estimates and Forecasts, 2018 - 2030 (USD Billion)
• 9.7. Transportation and Logistics
  • 9.7.1. Market Size Estimates and Forecasts, 2018 - 2030 (USD Billion)
• 9.8. Government and Defense
  • 9.8.1. Market Size Estimates and Forecasts, 2018 - 2030 (USD Billion)
• 9.9. Healthcare and Life Sciences
  • 9.9.1. Market Size Estimates and Forecasts, 2018 - 2030 (USD Billion)
• 9.10. Media and Entertainment
  • 9.10.1. Market Size Estimates and Forecasts, 2018 - 2030 (USD Billion)
• 9.11. Travel and Hospitality
  • 9.11.1. Market Size Estimates and Forecasts, 2018 - 2030 (USD Billion)
• 9.12. Others
  • 9.12.1. Market Size Estimates and Forecasts, 2018 - 2030 (USD Billion)

Chapter 10. Customer Intelligence Platform Market: Regional Estimates & Trend Analysis

• 10.1. Customer Intelligence Platform Share, By Region, 2023 & 2030, USD Billion
• 10.2. North America
  • 10.2.1. Market Estimates and Forecasts, 2018 - 2030 (USD Billion)
  • 10.2.2. Market estimates and forecast by Component, 2018 - 2030 (Revenue, USD Billion)
  • 10.2.3. Market estimates and forecast by Data Channel, 2018 - 2030 (Revenue, USD Billion)
  • 10.2.4. Market estimates and forecast by Application, 2018 - 2030 (Revenue, USD Billion)
  • 10.2.5. Market estimates and forecast by Deployment, 2018 - 2030 (Revenue, USD Billion)
  • 10.2.6. Market estimates and forecast by Enterprise Size, 2018 - 2030 (Revenue, USD Billion)
  • 10.2.7. Market estimates and forecast by End Use, 2018 - 2030 (Revenue, USD Billion)
  • 10.2.8. U.S.
    • 10.2.8.1. Market Estimates and Forecasts, 2018 - 2030 (USD Billion)
    • 10.2.8.2. Market estimates and forecast by Component, 2018 - 2030 (Revenue, USD Billion)
    • 10.2.8.3. Market estimates and forecast by Data Channel, 2018 - 2030 (Revenue, USD Billion)
    • 10.2.8.4. Market estimates and forecast by Application, 2018 - 2030 (Revenue, USD Billion)
    • 10.2.8.5. Market estimates and forecast by Deployment, 2018 - 2030 (Revenue, USD Billion)
    • 10.2.8.6. Market estimates and forecast by Enterprise Size, 2018 - 2030 (Revenue, USD Billion)
    • 10.2.8.7. Market estimates and forecast by End Use, 2018 - 2030 (Revenue, USD Billion)
  • 10.2.9. Canada
    • 10.2.9.1. Market Estimates and Forecasts, 2018 - 2030 (USD Billion)
    • 10.2.9.2. Market estimates and forecast by Component, 2018 - 2030 (Revenue, USD Billion)
    • 10.2.9.3. Market estimates and forecast by Data Channel, 2018 - 2030 (Revenue, USD Billion)
    • 10.2.9.4. Market estimates and forecast by Application, 2018 - 2030 (Revenue, USD Billion)
    • 10.2.9.5. Market estimates and forecast by Deployment, 2018 - 2030 (Revenue, USD Billion)
    • 10.2.9.6. Market estimates and forecast by Enterprise Size, 2018 - 2030 (Revenue, USD Billion)
    • 10.2.9.7. Market estimates and forecast by End Use, 2018 - 2030 (Revenue, USD Billion)
  • 10.2.10. Mexico
    • 10.2.10.1. Market Estimates and Forecasts, 2018 - 2030 (USD Billion)
    • 10.2.10.2. Market estimates and forecast by Component, 2018 - 2030 (Revenue, USD Billion)
    • 10.2.10.3. Market estimates and forecast by Data Channel, 2018 - 2030 (Revenue, USD Billion)
    • 10.2.10.4. Market estimates and forecast by Application, 2018 - 2030 (Revenue, USD Billion)
    • 10.2.10.5. Market estimates and forecast by Deployment, 2018 - 2030 (Revenue, USD Billion)
    • 10.2.10.6. Market estimates and forecast by Enterprise Size, 2018 - 2030 (Revenue, USD Billion)
    • 10.2.10.7. Market estimates and forecast by End Use, 2018 - 2030 (Revenue, USD Billion)
• 10.3. Europe
  • 10.3.1. Market Estimates and Forecasts, 2018 - 2030 (USD Billion)
  • 10.3.2. Market estimates and forecast by Component, 2018 - 2030 (Revenue, USD Billion)
    • 10.3.2.1. Market estimates and forecast by Data Channel, 2018 - 2030 (Revenue, USD Billion)
    • 10.3.2.2. Market estimates and forecast by Application, 2018 - 2030 (Revenue, USD Billion)
  • 10.3.3. Market estimates and forecast by Deployment, 2018 - 2030 (Revenue, USD Billion)
  • 10.3.4. Market estimates and forecast by Enterprise Size, 2018 - 2030 (Revenue, USD Billion)
  • 10.3.5. Market estimates and forecast by End Use, 2018 - 2030 (Revenue, USD Billion)
  • 10.3.6. UK
    • 10.3.6.1. Market Estimates and Forecasts, 2018 - 2030 (USD Billion)
    • 10.3.6.2. Market estimates and forecast by Component, 2018 - 2030 (Revenue, USD Billion)
    • 10.3.6.3. Market estimates and forecast by Data Channel, 2018 - 2030 (Revenue, USD Billion)
    • 10.3.6.4. Market estimates and forecast by Application, 2018 - 2030 (Revenue, USD Billion)
    • 10.3.6.5. Market estimates and forecast by Deployment, 2018 - 2030 (Revenue, USD Billion)
    • 10.3.6.6. Market estimates and forecast by Enterprise Size, 2018 - 2030 (Revenue, USD Billion)
    • 10.3.6.7. Market estimates and forecast by End Use, 2018 - 2030 (Revenue, USD Billion)
  • 10.3.7. Germany
    • 10.3.7.1. Market Estimates and Forecasts, 2018 - 2030 (USD Billion)
    • 10.3.7.2. Market estimates and forecast by Component, 2018 - 2030 (Revenue, USD Billion)
    • 10.3.7.3. Market estimates and forecast by Data Channel, 2018 - 2030 (Revenue, USD Billion)
    • 10.3.7.4. Market estimates and forecast by Application, 2018 - 2030 (Revenue, USD Billion)
    • 10.3.7.5. Market estimates and forecast by Deployment, 2018 - 2030 (Revenue, USD Billion)
    • 10.3.7.6. Market estimates and forecast by Enterprise Size, 2018 - 2030 (Revenue, USD Billion)
    • 10.3.7.7. Market estimates and forecast by End Use, 2018 - 2030 (Revenue, USD Billion)
  • 10.3.8. France
    • 10.3.8.1. Market Estimates and Forecasts, 2018 - 2030 (USD Billion)
    • 10.3.8.2. Market estimates and forecast by Component, 2018 - 2030 (Revenue, USD Billion)
    • 10.3.8.3. Market estimates and forecast by Data Channel, 2018 - 2030 (Revenue, USD Billion)
    • 10.3.8.4. Market estimates and forecast by Application, 2018 - 2030 (Revenue, USD Billion)
    • 10.3.8.5. Market estimates and forecast by Deployment, 2018 - 2030 (Revenue, USD Billion)
    • 10.3.8.6. Market estimates and forecast by Enterprise Size, 2018 - 2030 (Revenue, USD Billion)
    • 10.3.8.7. Market estimates and forecast by End Use, 2018 - 2030 (Revenue, USD Billion)
• 10.4. Asia Pacific
  • 10.4.1. Market Estimates and Forecasts, 2018 - 2030 (USD Billion)
  • 10.4.2. Market estimates and forecast by Component, 2018 - 2030 (Revenue, USD Billion)
    • 10.4.2.1. Market estimates and forecast by Data Channel, 2018 - 2030 (Revenue, USD Billion)
    • 10.4.2.2. Market estimates and forecast by Application, 2018 - 2030 (Revenue, USD Billion)
  • 10.4.3. Market estimates and forecast by Deployment, 2018 - 2030 (Revenue, USD Billion)
  • 10.4.4. Market estimates and forecast by Enterprise Size, 2018 - 2030 (Revenue, USD Billion)
  • 10.4.5. Market estimates and forecast by End Use, 2018 - 2030 (Revenue, USD Billion)
  • 10.4.6. China
    • 10.4.6.1. Market Estimates and Forecasts, 2018 - 2030 (USD Billion)
    • 10.4.6.2. Market estimates and forecast by Component, 2018 - 2030 (Revenue, USD Billion)
    • 10.4.6.3. Market estimates and forecast by Data Channel, 2018 - 2030 (Revenue, USD Billion)
    • 10.4.6.4. Market estimates and forecast by Application, 2018 - 2030 (Revenue, USD Billion)
    • 10.4.6.5. Market estimates and forecast by Deployment, 2018 - 2030 (Revenue, USD Billion)
    • 10.4.6.6. Market estimates and forecast by Enterprise Size, 2018 - 2030 (Revenue, USD Billion)
    • 10.4.6.7. Market estimates and forecast by End Use, 2018 - 2030 (Revenue, USD Billion)
  • 10.4.7. India
    • 10.4.7.1. Market Estimates and Forecasts, 2018 - 2030 (USD Billion)
    • 10.4.7.2. Market estimates and forecast by Component, 2018 - 2030 (Revenue, USD Billion)
    • 10.4.7.3. Market estimates and forecast by Data Channel, 2018 - 2030 (Revenue, USD Billion)
    • 10.4.7.4. Market estimates and forecast by Application, 2018 - 2030 (Revenue, USD Billion)
    • 10.4.7.5. Market estimates and forecast by Deployment, 2018 - 2030 (Revenue, USD Billion)
    • 10.4.7.6. Market estimates and forecast by Enterprise Size, 2018 - 2030 (Revenue, USD Billion)
    • 10.4.7.7. Market estimates and forecast by End Use, 2018 - 2030 (Revenue, USD Billion)
  • 10.4.8. Japan
    • 10.4.8.1. Market Estimates and Forecasts, 2018 - 2030 (USD Billion)
    • 10.4.8.2. Market estimates and forecast by Component, 2018 - 2030 (Revenue, USD Billion)
    • 10.4.8.3. Market estimates and forecast by Data Channel, 2018 - 2030 (Revenue, USD Billion)
    • 10.4.8.4. Market estimates and forecast by Application, 2018 - 2030 (Revenue, USD Billion)
    • 10.4.8.5. Market estimates and forecast by Deployment, 2018 - 2030 (Revenue, USD Billion)
    • 10.4.8.6. Market estimates and forecast by Enterprise Size, 2018 - 2030 (Revenue, USD Billion)
    • 10.4.8.7. Market estimates and forecast by End Use, 2018 - 2030 (Revenue, USD Billion)
  • 10.4.9. Australia
    • 10.4.9.1. Market Estimates and Forecasts, 2018 - 2030 (USD Billion)
    • 10.4.9.2. Market estimates and forecast by Component, 2018 - 2030 (Revenue, USD Billion)
    • 10.4.9.3. Market estimates and forecast by Data Channel, 2018 - 2030 (Revenue, USD Billion)
    • 10.4.9.4. Market estimates and forecast by Application, 2018 - 2030 (Revenue, USD Billion)
    • 10.4.9.5. Market estimates and forecast by Deployment, 2018 - 2030 (Revenue, USD Billion)
    • 10.4.9.6. Market estimates and forecast by Enterprise Size, 2018 - 2030 (Revenue, USD Billion)
    • 10.4.9.7. Market estimates and forecast by End Use, 2018 - 2030 (Revenue, USD Billion)
  • 10.4.10. South Korea
    • 10.4.10.1. Market Estimates and Forecasts, 2018 - 2030 (USD Billion)
    • 10.4.10.2. Market estimates and forecast by Component, 2018 - 2030 (Revenue, USD Billion)
    • 10.4.10.3. Market estimates and forecast by Data Channel, 2018 - 2030 (Revenue, USD Billion)
    • 10.4.10.4. Market estimates and forecast by Application, 2018 - 2030 (Revenue, USD Billion)
    • 10.4.10.5. Market estimates and forecast by Deployment, 2018 - 2030 (Revenue, USD Billion)
    • 10.4.10.6. Market estimates and forecast by Enterprise Size, 2018 - 2030 (Revenue, USD Billion)
    • 10.4.10.7. Market estimates and forecast by End Use, 2018 - 2030 (Revenue, USD Billion)
• 10.5. Latin America
  • 10.5.1. Market Estimates and Forecasts, 2018 - 2030 (USD Billion)
  • 10.5.2. Market estimates and forecast by Component, 2018 - 2030 (Revenue, USD Billion)
    • 10.5.2.1. Market estimates and forecast by Data Channel, 2018 - 2030 (Revenue, USD Billion)
    • 10.5.2.2. Market estimates and forecast by Application, 2018 - 2030 (Revenue, USD Billion)
  • 10.5.3. Market estimates and forecast by Deployment, 2018 - 2030 (Revenue, USD Billion)
  • 10.5.4. Market estimates and forecast by Enterprise Size, 2018 - 2030 (Revenue, USD Billion)
  • 10.5.5. Market estimates and forecast by End Use, 2018 - 2030 (Revenue, USD Billion)
  • 10.5.6. Brazil
    • 10.5.6.1. Market Estimates and Forecasts, 2018 - 2030 (USD Billion)
    • 10.5.6.2. Market estimates and forecast by Component, 2018 - 2030 (Revenue, USD Billion)
    • 10.5.6.3. Market estimates and forecast by Data Channel, 2018 - 2030 (Revenue, USD Billion)
    • 10.5.6.4. Market estimates and forecast by Application, 2018 - 2030 (Revenue, USD Billion)
    • 10.5.6.5. Market estimates and forecast by Deployment, 2018 - 2030 (Revenue, USD Billion)
    • 10.5.6.6. Market estimates and forecast by Enterprise Size, 2018 - 2030 (Revenue, USD Billion)
    • 10.5.6.7. Market estimates and forecast by End Use, 2018 - 2030 (Revenue, USD Billion)
• 10.6. Middle East & Africa
  • 10.6.1. Market Estimates and Forecasts, 2018 - 2030 (USD Billion)
  • 10.6.2. Market estimates and forecast by Component, 2018 - 2030 (Revenue, USD Billion)
    • 10.6.2.1. Market estimates and forecast by Data Channel, 2018 - 2030 (Revenue, USD Billion)
    • 10.6.2.2. Market estimates and forecast by Application, 2018 - 2030 (Revenue, USD Billion)
  • 10.6.3. Market estimates and forecast by Deployment, 2018 - 2030 (Revenue, USD Billion)
  • 10.6.4. Market estimates and forecast by Enterprise Size, 2018 - 2030 (Revenue, USD Billion)
  • 10.6.5. Market estimates and forecast by End Use, 2018 - 2030 (Revenue, USD Billion)
  • 10.6.6. Saudi Arabia
    • 10.6.6.1. Market Estimates and Forecasts, 2018 - 2030 (USD Billion)
    • 10.6.6.2. Market estimates and forecast by Component, 2018 - 2030 (Revenue, USD Billion)
    • 10.6.6.3. Market estimates and forecast by Data Channel, 2018 - 2030 (Revenue, USD Billion)
    • 10.6.6.4. Market estimates and forecast by Application, 2018 - 2030 (Revenue, USD Billion)
    • 10.6.6.5. Market estimates and forecast by Deployment, 2018 - 2030 (Revenue, USD Billion)
    • 10.6.6.6. Market estimates and forecast by Enterprise Size, 2018 - 2030 (Revenue, USD Billion)
    • 10.6.6.7. Market estimates and forecast by End Use, 2018 - 2030 (Revenue, USD Billion)
  • 10.6.7. UAE
    • 10.6.7.1. Market Estimates and Forecasts, 2018 - 2030 (USD Billion)
    • 10.6.7.2. Market estimates and forecast by Component, 2018 - 2030 (Revenue, USD Billion)
    • 10.6.7.3. Market estimates and forecast by Data Channel, 2018 - 2030 (Revenue, USD Billion)
    • 10.6.7.4. Market estimates and forecast by Application, 2018 - 2030 (Revenue, USD Billion)
    • 10.6.7.5. Market estimates and forecast by Deployment, 2018 - 2030 (Revenue, USD Billion)
    • 10.6.7.6. Market estimates and forecast by Enterprise Size, 2018 - 2030 (Revenue, USD Billion)
    • 10.6.7.7. Market estimates and forecast by End Use, 2018 - 2030 (Revenue, USD Billion)
  • 10.6.8. South Africa
    • 10.6.8.1. Market Estimates and Forecasts, 2018 - 2030 (USD Billion)
    • 10.6.8.2. Market estimates and forecast by Component, 2018 - 2030 (Revenue, USD Billion)
    • 10.6.8.3. Market estimates and forecast by Data Channel, 2018 - 2030 (Revenue, USD Billion)
    • 10.6.8.4. Market estimates and forecast by Application, 2018 - 2030 (Revenue, USD Billion)
    • 10.6.8.5. Market estimates and forecast by Deployment, 2018 - 2030 (Revenue, USD Billion)
    • 10.6.8.6. Market estimates and forecast by Enterprise Size, 2018 - 2030 (Revenue, USD Billion)
    • 10.6.8.7. Market estimates and forecast by End Use, 2018 - 2030 (Revenue, USD Billion)

Chapter 11. Competitive Landscape

• 11.1. Recent Developments & Impact Analysis by Key Market Participants
• 11.2. Company Categorization
• 11.3. Company Market Share Analysis
• 11.4. Company Heat Map Analysis
• 11.5. Strategy Mapping
  • 11.5.1. Expansion
  • 11.5.2. Mergers & Acquisition
  • 11.5.3. Partnerships & Collaborations
  • 11.5.4. New Product Launches
  • 11.5.5. Research And Development
• 11.6. Company Profiles
  • 11.6.1. Acxiom LLC
    • 11.6.1.1. Participant's Overview
    • 11.6.1.2. Financial Performance
    • 11.6.1.3. Product Benchmarking
    • 11.6.1.4. Recent Developments
  • 11.6.2. Adobe
    • 11.6.2.1. Participant's Overview
    • 11.6.2.2. Financial Performance
    • 11.6.2.3. Product Benchmarking
    • 11.6.2.4. Recent Developments
  • 11.6.3. Google LLC
    • 11.6.3.1. Participant's Overview
    • 11.6.3.2. Financial Performance
    • 11.6.3.3. Product Benchmarking
    • 11.6.3.4. Recent Developments
  • 11.6.4. IBM Corporation
    • 11.6.4.1. Participant's Overview
    • 11.6.4.2. Financial Performance
    • 11.6.4.3. Product Benchmarking
    • 11.6.4.4. Recent Developments
  • 11.6.5. iManage
    • 11.6.5.1. Participant's Overview
    • 11.6.5.2. Financial Performance
    • 11.6.5.3. Product Benchmarking
    • 11.6.5.4. Recent Developments
  • 11.6.6. Informatica
    • 11.6.6.1. Participant's Overview
    • 11.6.6.2. Financial Performance
    • 11.6.6.3. Product Benchmarking
    • 11.6.6.4. Recent Developments
  • 11.6.7. Microsoft Corporation
    • 11.6.7.1. Participant's Overview
    • 11.6.7.2. Financial Performance
    • 11.6.7.3. Product Benchmarking
    • 11.6.7.4. Recent Developments
  • 11.6.8. Oracle Corporation
    • 11.6.8.1. Participant's Overview
    • 11.6.8.2. Financial Performance
    • 11.6.8.3. Product Benchmarking
    • 11.6.8.4. Recent Developments
  • 11.6.9. Proxima
    • 11.6.9.1. Participant's Overview
    • 11.6.9.2. Financial Performance
    • 11.6.9.3. Product Benchmarking
    • 11.6.9.4. Recent Developments
  • 11.6.10. SAP SE
    • 11.6.10.1. Participant's Overview
    • 11.6.10.2. Financial Performance
    • 11.6.10.3. Product Benchmarking
    • 11.6.10.4. Recent Developments
  • 11.6.11. SAS Institute Inc.
    • 11.6.11.1. Participant's Overview
    • 11.6.11.2. Financial Performance
    • 11.6.11.3. Product Benchmarking
    • 11.6.11.4. Recent Developments
  • 11.6.12. Salesforce.com, inc.
    • 11.6.12.1. Participant's Overview
    • 11.6.12.2. Financial Performance
    • 11.6.12.3. Product Benchmarking
    • 11.6.12.4. Recent Developments
  • 11.6.13. Teradata
    • 11.6.13.1. Participant's Overview
    • 11.6.13.2. Financial Performance
    • 11.6.13.3. Product Benchmarking
    • 11.6.13.4. Recent Developments