プラスサイズ衣料品の世界市場規模、シェア、動向分析：製品別、ジェンダー別、年齢層別、価格別、地域別、セグメント別予測（2024年～2030年）

プラスサイズ衣料品市場の成長と動向：

Grand View Research, Inc.の最新レポートによると、世界のプラスサイズ衣料品の市場規模は、2030年までに4,123億9,000万米ドルに達すると予測され、2024年～2030年のCAGRは4.1%で成長すると予測されています。

この市場は、より包括的なファッションの選択肢を求める消費者の需要の高まりによって、ここ数年で顕著な人気の急上昇を経験しています。この動向は特に2022年以降顕著であり、プラスサイズ層により良く対応するために、大手ブランドは数々の取り組みや戦略的転換を行っています。

2021年8月、Old NavyはBODEQUALITYキャンペーンを開始し、プラスサイズの服を店舗とオンラインの標準的なコレクションに統合しました。この取り組みにより、プラスサイズの別コーナーがなくなり、すべてのサイズを一緒に提供することで、包括性を促進しました。2022年までに、Old Navyは好意的なフィードバックと売上増を報告し、市場がより包括的な商品を求めていることを実証しました。

世界市場の急増は、いくつかの経済的・社会的要因に起因しています。可処分所得が世界的に増加するにつれ、消費者の消費力は高まり、個人のスタイルや体型を反映したファッションに投資する意欲が高まっています。加えて、ソーシャル・メディアの台頭とボディポジティブ運動の影響により、プラスサイズの消費者は、より良い表現とより多様な服の選択肢を求めるようになりました。

ソーシャルメディアは、プラスサイズファッションの状況を一変させる重要な役割を果たしました。Instagram、TikTok、YouTubeのようなプラットフォームは、伝統的な美の基準にチャレンジし、ボディポジティブを推進するプラスサイズのインフルエンサーに発言権を与えました。テス・ホリデイ（Tess Holliday）、ガビ・グレッグ（Gabi Gregg）、ナディア・アブールホスン（Nadia Aboulhosn）などのインフルエンサーは、多くのフォロワーを獲得し、ブランドとコラボレートしてプラスサイズの消費者に特化したコレクションを制作しています。

これらのインフルエンサーは、より良いファッションの選択肢を提唱するだけでなく、自尊心、健康、身体の受容に関する問題についてフォロワーを教育しています。インフルエンサーたちの影響は、ブランドがより多様な体型をフィーチャーし、包括性とエンパワーメントのメッセージを推進するマーケティング・キャンペーンのアプローチ方法にも表れています。

スポーツウェアの分野でも、プラスサイズの選択肢が拡大しています。ナイキ（Nike）、アディダス（Adidas）、ファブレティクス（Fabletics）などのブランドは、包括的なフィットネスウェアの必要性を認識し、アスレチックウェアのラインに拡大サイズを導入しました。このような拡大は、市場のギャップに対応するだけでなく、フィットネスと健康はすべての体型の人が利用できるという考えを促進します。

消費者の環境意識が高まるにつれて、持続可能なプラスサイズファッションへの需要が高まっています。ReformationやGirlfriend Collectiveのようなブランドは、スタイリッシュでエコフレンドリーなプラスサイズの服を提供し、先導しています。これらのブランドは、リサイクル素材や倫理的な生産方法を使用し、持続可能性を優先する消費者にアピールしています。

このような進展にもかかわらず、プラスサイズ・ファッション市場はまだいくつかの課題に直面しています。主な問題のひとつは、サイズの標準化の欠如です。プラスサイズの服のサイズはブランドによって大きく異なることがあり、消費者が一貫したフィット感を見つけることを難しくしています。この一貫性のなさは、しばしばフラストレーションや返品率の高さにつながり、消費者にとっても小売業者にとってもコスト高になりかねません。

この問題に対処するため、一部のブランドは、より良いフィット・ソリューションを提供する技術に投資しています。例えば、トゥルー・フィットは、消費者が異なるブランド間で正しいサイズを見つけるのを助けるためにデータを利用するテクノロジー企業です。このようなテクノロジーを統合することで、小売業者はプラスサイズの消費者のショッピング体験を向上させ、返品の可能性を減らすことができます。

ブランド各社が包括性の価値を認識するようになるにつれ、市場では、サイズ展開のさらなる拡大、フィット技術の向上、より多様なマーケティング・キャンペーンが行われると思われます。さらに、持続可能性と倫理的な生産慣行の推進は業界を形成し続け、プラスサイズ消費者に選択肢を増やすだけでなく、より良い選択肢を提供すると思われます。

プラスサイズ衣料品市場レポートハイライト

• リモートワークやよりカジュアルなオフィス環境の増加に伴い、消費者は快適さとファッション性を兼ね備えた汎用性の高いアイテムを求めています。
• 親は、スタイリッシュで着心地が良く、年齢相応の選択肢をプラスサイズの子供に求めています。TargetのCat & Jackラインには、子供用のサイズ展開があり、誰にとっても快適な着心地を保証しています。
• EloquiiとSimply Beは、プラスサイズの女性に特化したブランドで、カジュアルからフォーマルまで幅広い洋服の選択肢を提供しています。これらのブランドは、さまざまなライフステージの女性のニーズを満たす、スタイリッシュで高品質な衣料品を提供することに注力しています。
• 中国市場では、タオバオ（淘宝）やTmall（天猫）などのeコマース・プラットフォームが様々な選択肢を提供しており、プラスサイズの衣料品に対する需要が高まっています。H&MやZARAのような国際ブランドも、この市場に対応するため、プラスサイズ・シリーズを発表しています。

目次

第1章 調査手法と範囲

第2章 エグゼクティブサマリー

第3章 プラスサイズ衣料品市場の変数、動向、範囲

• 市場系統の見通し
  • 親市場の見通し
• 浸透と成長の見通しマッピング
• 業界バリューチェーン分析
  • 原材料の動向
  • 販売/小売チャネル分析
• 市場力学
  • 市場促進要因分析
  • 市場抑制要因分析
  • 市場機会
  • 市場の課題
• 業界分析ツール
  • ポーターのファイブフォース分析
• 市場参入戦略

第4章 プラスサイズ衣料品市場：消費者行動分析

• 消費者の動向と嗜好
• 購入決定に影響を与える要因
• 消費者製品の採用
• 観察と推奨事項

第5章 プラスサイズ衣料品市場：製品の推定・動向分析

• プラスサイズ衣料品市場、製品別：重要ポイント
• 製品の変動分析と市場シェア（2023年・2030年）
• 製品別（2018年～2030年）

第6章 プラスサイズ衣料品市場：ジェンダー別の推定・動向分析

• プラスサイズ衣料品市場、ジェンダー別：重要ポイント
• ジェンダーの変動分析と市場シェア（2023年・2030年）
• ジェンダー別（2018年～2030年）

第7章 プラスサイズ衣料品市場：年齢層の推定・動向分析

• プラスサイズ衣料品市場、年齢層別：重要ポイント
• 年齢層の変動分析と市場シェア（2023年・2030年）
• 年齢別（2018年～2030年）

第8章 プラスサイズ衣料品市場：価格の推定・動向分析

• プラスサイズ衣料品市場、価格別：重要ポイント
• 価格の変動分析と市場シェア（2023年・2030年）
• 価格別（2018年～2030年）

第9章 プラスサイズ衣料品市場：地域の推定・動向分析

• プラスサイズ衣料品市場：地域別展望
• 地域市場：重要ポイント
• 地域別（2018年～2030年）
  • 北米
  • 欧州
  • アジア太平洋
  • 中南米
  • 中東・アフリカ

第10章 プラスサイズ衣料品市場：競合分析

• 主要な市場参入企業による最近の動向と影響分析
• 企業分類
• 参入企業の概要
• 財務実績
• 製品ベンチマーク
• 企業市場シェア分析：2023年（％）
• 企業ヒートマップ分析
• 戦略マッピング
• 企業プロファイル

List of Tables

• Table 1 Plus-size clothing market: Key market driver analysis
• Table 2 Plus-size clothing market: Key market restraint analysis
• Table 3 Plus-size clothing market estimates & forecast, by product (USD Million)
• Table 4 Casual plus-size clothing market estimates & forecasts, 2018 - 2030 (USD Million)
• Table 5 Sportswear plus-size clothing market estimates & forecasts, 2018 - 2030 (USD Million)
• Table 6 Inner wear plus-size clothing market estimates & forecasts, 2018 - 2030 (USD Million)
• Table 7 Ethnic wear plus-size clothing market estimates & forecasts, 2018 - 2030 (USD Million)
• Table 8 Formal plus-size clothing market estimates & forecasts, 2018 - 2030 (USD Million)
• Table 9 Night wear plus-size clothing market estimates & forecasts, 2018 - 2030 (USD Million)
• Table 10 Others plus-size clothing market estimates & forecasts, 2018 - 2030 (USD Million)
• Table 11 Plus-size clothing market estimates & forecast, by gender (USD Million)
• Table 12 Women's plus-size clothing market estimates & forecasts, 2018 - 2030 (USD Million)
• Table 13 Men's Plus-size clothing market estimates & forecasts, 2018 - 2030 (USD Million)
• Table 14 Children's plus-size clothing market estimates & forecasts, 2018 - 2030 (USD Million)
• Table 15 Plus-size clothing market estimates & forecast, by age group (USD Million)
• Table 16 Plus-size clothing market estimates & forecasts, for below 15, 2018 - 2030 (USD Million)
• Table 17 Plus-size clothing market estimates & forecasts, for 16 to 59, 2018 - 2030 (USD Million)
• Table 18 Plus-size clothing market estimates & forecasts, for 60 & above, 2018 - 2030 (USD Million)
• Table 19 Plus-size clothing market estimates & forecast, by pricing (USD Million)
• Table 20 Plus-size clothing market estimates & forecasts, by mass, 2018 - 2030 (USD Million)
• Table 21 Plus-size clothing market estimates & forecasts, by premium, 2018 - 2030 (USD Million)
• Table 22 Plus-size clothing market estimates & forecasts, by luxury, 2018 - 2030 (USD Million)
• Table 23 North America plus-size clothing market estimates and forecast, 2018 - 2030 (USD Million)
• Table 24 North America plus-size clothing market revenue estimates and forecast by product, 2018 - 2030 (USD Million)
• Table 25 North America plus-size clothing market revenue estimates and forecast by gender, 2018 - 2030 (USD Million)
• Table 26 North America plus-size clothing market revenue estimates and forecast by age group, 2018 - 2030 (USD Million)
• Table 27 North America plus-size clothing market revenue estimates and forecast by pricing, 2018 - 2030 (USD Million)
• Table 28 U.S macro-economic outlay
• Table 29 U.S plus-size clothing market estimates and forecast, 2018 - 2030 (USD Million)
• Table 30 U.S plus-size clothing market revenue estimates and forecast by product, 2018 - 2030 (USD Million)
• Table 31 U.S plus-size clothing market revenue estimates and forecast by gender, 2018 - 2030 (USD Million)
• Table 32 U.S plus-size clothing market revenue estimates and forecast by age group, 2018 - 2030 (USD Million)
• Table 33 U.S plus-size clothing market revenue estimates and forecast by pricing, 2018 - 2030 (USD Million)
• Table 34 Canada macro-economic outlay
• Table 35 Canada plus-size clothing market estimates and forecast, 2018 - 2030 (USD Million)
• Table 36 Canada plus-size clothing market revenue estimates and forecast by product, 2018 - 2030 (USD Million)
• Table 37 Canada plus-size clothing market revenue estimates and forecast by gender, 2018 - 2030 (USD Million)
• Table 38 Canada plus-size clothing market revenue estimates and forecast by age group, 2018 - 2030 (USD Million)
• Table 39 Canada plus-size clothing market revenue estimates and forecast by pricing, 2018 - 2030 (USD Million)
• Table 40 Mexico macro-economic outlay
• Table 41 Mexico plus-size clothing market estimates and forecast, 2018 - 2030 (USD Million)
• Table 42 Mexico plus-size clothing market revenue estimates and forecast by product, 2018 - 2030 (USD Million)
• Table 43 Mexico plus-size clothing market revenue estimates and forecast by gender, 2018 - 2030 (USD Million)
• Table 44 Mexico plus-size clothing market revenue estimates and forecast by age group, 2018 - 2030 (USD Million)
• Table 45 Mexico plus-size clothing market revenue estimates and forecast by pricing, 2018 - 2030 (USD Million)
• Table 46 Europe plus-size clothing market estimates and forecast, 2018 - 2030 (USD Million)
• Table 47 Europe plus-size clothing market revenue estimates and forecast by product, 2018 - 2030 (USD Million)
• Table 48 Europe plus-size clothing market revenue estimates and forecast by gender, 2018 - 2030 (USD Million)
• Table 49 Europe plus-size clothing market revenue estimates and forecast by age group, 2018 - 2030 (USD Million)
• Table 50 Europe plus-size clothing market revenue estimates and forecast by pricing, 2018 - 2030 (USD Million)
• Table 51 Germany macro-economic outlay
• Table 52 Germany plus-size clothing market estimates and forecast, 2018 - 2030 (USD Million)
• Table 53 Germany plus-size clothing market revenue estimates and forecast by product, 2018 - 2030 (USD Million)
• Table 54 Germany plus-size clothing market revenue estimates and forecast by gender, 2018 - 2030 (USD Million)
• Table 55 Germany plus-size clothing market revenue estimates and forecast by age group, 2018 - 2030 (USD Million)
• Table 56 Germany plus-size clothing market revenue estimates and forecast by pricing, 2018 - 2030 (USD Million)
• Table 57 UK macro-economic outlay
• Table 58 UK plus-size clothing market estimates and forecast, 2018 - 2030 (USD Million)
• Table 59 UK plus-size clothing market revenue estimates and forecast by product, 2018 - 2030 (USD Million)
• Table 60 UK plus-size clothing market revenue estimates and forecast by gender, 2018 - 2030 (USD Million)
• Table 61 UK plus-size clothing market revenue estimates and forecast by age group, 2018 - 2030 (USD Million)
• Table 62 UK plus-size clothing market revenue estimates and forecast by pricing, 2018 - 2030 (USD Million)
• Table 63 France macro-economic outlay
• Table 64 France plus-size clothing market estimates and forecast, 2018 - 2030 (USD Million)
• Table 65 France plus-size clothing market revenue estimates and forecast by product, 2018 - 2030 (USD Million)
• Table 66 France plus-size clothing market revenue estimates and forecast by gender, 2018 - 2030 (USD Million)
• Table 67 France plus-size clothing market revenue estimates and forecast by age group, 2018 - 2030 (USD Million)
• Table 68 France plus-size clothing market revenue estimates and forecast by pricing, 2018 - 2030 (USD Million)
• Table 69 Italy macro-economic outlay
• Table 70 Italy plus-size clothing market estimates and forecast, 2018 - 2030 (USD Million)
• Table 71 Italy plus-size clothing market revenue estimates and forecast by product, 2018 - 2030 (USD Million)
• Table 72 Italy plus-size clothing market revenue estimates and forecast by gender, 2018 - 2030 (USD Million)
• Table 73 Italy plus-size clothing market revenue estimates and forecast by age group, 2018 - 2030 (USD Million)
• Table 74 Italy plus-size clothing market revenue estimates and forecast by pricing, 2018 - 2030 (USD Million)
• Table 75 Spain macro-economic outlay
• Table 76 Spain plus-size clothing market estimates and forecast, 2018 - 2030 (USD Million)
• Table 77 Spain plus-size clothing market revenue estimates and forecast by product, 2018 - 2030 (USD Million)
• Table 78 Spain plus-size clothing market revenue estimates and forecast by gender, 2018 - 2030 (USD Million)
• Table 79 Spain plus-size clothing market revenue estimates and forecast by age group, 2018 - 2030 (USD Million)
• Table 80 Spain plus-size clothing market revenue estimates and forecast by pricing, 2018 - 2030 (USD Million)
• Table 81 Asia Pacific plus-size clothing market estimates and forecast, 2018 - 2030 (USD Million)
• Table 82 Asia Pacific plus-size clothing market revenue estimates and forecast by product, 2018 - 2030 (USD Million)
• Table 83 Asia Pacific plus-size clothing market revenue estimates and forecast by gender, 2018 - 2030 (USD Million)
• Table 84 Asia Pacific plus-size clothing market revenue estimates and forecast by age group, 2018 - 2030 (USD Million)
• Table 85 Asia Pacific plus-size clothing market revenue estimates and forecast by pricing, 2018 - 2030 (USD Million)
• Table 86 China macro-economic outlay
• Table 87 China plus-size clothing market estimates and forecast, 2018 - 2030 (USD Million)
• Table 88 China plus-size clothing market revenue estimates and forecast by product, 2018 - 2030 (USD Million)
• Table 89 China plus-size clothing market revenue estimates and forecast by gender, 2018 - 2030 (USD Million)
• Table 90 China plus-size clothing market revenue estimates and forecast by age group, 2018 - 2030 (USD Million)
• Table 91 China plus-size clothing market revenue estimates and forecast by pricing, 2018 - 2030 (USD Million)
• Table 92 India macro-economic outlay
• Table 93 India plus-size clothing market estimates and forecast, 2018 - 2030 (USD Million)
• Table 94 India plus-size clothing market revenue estimates and forecast by product, 2018 - 2030 (USD Million)
• Table 95 India plus-size clothing market revenue estimates and forecast by gender, 2018 - 2030 (USD Million)
• Table 96 India plus-size clothing market revenue estimates and forecast by age group, 2018 - 2030 (USD Million)
• Table 97 India plus-size clothing market revenue estimates and forecast by pricing, 2018 - 2030 (USD Million)
• Table 98 Japan macro-economic outlay
• Table 99 Japan plus-size clothing market estimates and forecast, 2018 - 2030 (USD Million)
• Table 100 Japan plus-size clothing market revenue estimates and forecast by product, 2018 - 2030 (USD Million)
• Table 101 Japan plus-size clothing market revenue estimates and forecast by gender, 2018 - 2030 (USD Million)
• Table 102 Japan plus-size clothing market revenue estimates and forecast by age group, 2018 - 2030 (USD Million)
• Table 103 Japan plus-size clothing market revenue estimates and forecast by pricing, 2018 - 2030 (USD Million)
• Table 104 Australia macro-economic outlay
• Table 105 Australia plus-size clothing market estimates and forecast, 2018 - 2030 (USD Million)
• Table 106 Australia plus-size clothing market revenue estimates and forecast by product, 2018 - 2030 (USD Million)
• Table 107 Australia plus-size clothing market revenue estimates and forecast by gender, 2018 - 2030 (USD Million)
• Table 108 Australia plus-size clothing market revenue estimates and forecast by age group, 2018 - 2030 (USD Million)
• Table 109 Australia plus-size clothing market revenue estimates and forecast by pricing, 2018 - 2030 (USD Million)
• Table 110 South Korea macro-economic outlay
• Table 111 South Korea plus-size clothing market estimates and forecast, 2018 - 2030 (USD Million)
• Table 112 South Korea plus-size clothing market revenue estimates and forecast by product, 2018 - 2030 (USD Million)
• Table 113 South Korea plus-size clothing market revenue estimates and forecast by gender, 2018 - 2030 (USD Million)
• Table 114 South Korea plus-size clothing market revenue estimates and forecast by age group, 2018 - 2030 (USD Million)
• Table 115 South Korea plus-size clothing market revenue estimates and forecast by pricing, 2018 - 2030 (USD Million)
• Table 116 Central & South America plus-size clothing market estimates and forecast, 2018 - 2030 (USD Million)
• Table 117 Central & South America plus-size clothing market revenue estimates and forecast by product, 2018 - 2030 (USD Million)
• Table 118 Central & South America plus-size clothing market revenue estimates and forecast by gender, 2018 - 2030 (USD Million)
• Table 119 Central & South America plus-size clothing market revenue estimates and forecast by age group, 2018 - 2030 (USD Million)
• Table 120 Central & South America plus-size clothing market revenue estimates and forecast by pricing, 2018 - 2030 (USD Million)
• Table 121 Brazil macro-economic outlay
• Table 122 Brazil plus-size clothing market estimates and forecast, 2018 - 2030 (USD Million)
• Table 123 Brazil plus-size clothing market revenue estimates and forecast by product, 2018 - 2030 (USD Million)
• Table 124 Brazil plus-size clothing market revenue estimates and forecast by gender, 2018 - 2030 (USD Million)
• Table 125 Brazil plus-size clothing market revenue estimates and forecast by age group, 2018 - 2030 (USD Million)
• Table 126 Brazil plus-size clothing market revenue estimates and forecast by pricing, 2018 - 2030 (USD Million)
• Table 127 Middle East & Africa plus-size clothing market estimates and forecast, 2018 - 2030 (USD Million)
• Table 128 Middle East & Africa plus-size clothing market revenue estimates and forecast by product, 2018 - 2030 (USD Million)
• Table 129 Middle East & Africa plus-size clothing market revenue estimates and forecast by gender, 2018 - 2030 (USD Million)
• Table 130 Middle East & Africa plus-size clothing market revenue estimates and forecast by age group, 2018 - 2030 (USD Million)
• Table 131 Middle East & Africa plus-size clothing market revenue estimates and forecast by pricing, 2018 - 2030 (USD Million)
• Table 132 South Africa macro-economic outlay
• Table 133 South Africa plus-size clothing market estimates and forecast, 2018 - 2030 (USD Million)
• Table 134 South Africa plus-size clothing market revenue estimates and forecast by product, 2018 - 2030 (USD Million)
• Table 135 South Africa plus-size clothing market revenue estimates and forecast by gender, 2018 - 2030 (USD Million)
• Table 136 South Africa plus-size clothing market revenue estimates and forecast by age group, 2018 - 2030 (USD Million)
• Table 137 South Africa plus-size clothing market revenue estimates and forecast by pricing, 2018 - 2030 (USD Million)
• Table 138 Recent developments & impact analysis, by key market participants
• Table 139 Company market share, 2023
• Table 140 Company heat map analysis
• Table 141 Companies undergoing key strategies

List of Figures

• Fig. 1 Plus-size clothing market segmentation
• Fig. 2 Information procurement
• Fig. 3 Primary research pattern
• Fig. 4 Primary research approaches
• Fig. 5 Primary research process
• Fig. 6 Market snapshot
• Fig. 7 Segment snapshot
• Fig. 8 Regional snapshot
• Fig. 9 Competitive landscape Snapshot
• Fig. 10 Global parent industry and plus-size clothing market size (USD Million)
• Fig. 11 Global plus-size clothing market size, 2018 to 2030 (USD Million)
• Fig. 12 Plus-size clothing market: Penetration & growth prospect mapping
• Fig. 13 Plus-size clothing market: Value chain analysis
• Fig. 14 Plus-size clothing market: Dynamics
• Fig. 15 Plus-size clothing market: Porter's five forces analysis
• Fig. 16 Factors influencing buying decisions for plus-size clothing
• Fig. 17 Plus-size clothing market, by product: Key takeaways
• Fig. 18 Plus-size clothing market: Product movement analysis, 2023 & 2030 (%)
• Fig. 19 Casual plus-size clothing market estimates & forecasts, 2018 - 2030 (USD Million)
• Fig. 20 Sportswear plus-size clothing market estimates & forecasts, 2018 - 2030 (USD Million)
• Fig. 21 Inner wear plus-size clothing market estimates & forecasts, 2018 - 2030 (USD Million)
• Fig. 22 Ethnic wear plus-size clothing market estimates & forecasts, 2018 - 2030 (USD Million)
• Fig. 23 Formal plus-size clothing market estimates & forecasts, 2018 - 2030 (USD Million)
• Fig. 24 Night wear plus-size clothing market estimates & forecasts, 2018 - 2030 (USD Million)
• Fig. 25 Others plus-size clothing market estimates & forecasts, 2018 - 2030 (USD Million)
• Fig. 26 Plus-size clothing market, by gender: Key takeaways
• Fig. 27 Plus-size clothing market: Gender movement analysis, 2023 & 2030 (%)
• Fig. 28 Women's plus-size clothing market estimates & forecasts, by women, 2018 - 2030 (USD Million)
• Fig. 29 Men's plus-size clothing market estimates & forecasts, by men, 2018 - 2030 (USD Million)
• Fig. 30 Children's plus-size clothing market estimates & forecasts, by children, 2018 - 2030 (USD Million)
• Fig. 31 Plus-size clothing market, by age group: Key takeaways
• Fig. 32 Plus-size clothing market: Age Group movement analysis, 2023 & 2030 (%)
• Fig. 33 Plus-size clothing market estimates & forecasts, for below 15, 2018 - 2030 (USD Million)
• Fig. 34 Plus-size clothing market estimates & forecasts, for 16 to 59, 2018 - 2030 (USD Million)
• Fig. 35 Plus-size clothing market estimates & forecasts, for 60 & above, 2018 - 2030 (USD Million)
• Fig. 36 Plus-size clothing market, by pricing: Key takeaways
• Fig. 37 Plus-size clothing market: Pricing movement analysis, 2023 & 2030 (%)
• Fig. 38 Plus-size clothing market estimates & forecasts, by mass, 2018 - 2030 (USD Million)
• Fig. 39 Plus-size clothing market estimates & forecasts, by premium, 2018 - 2030 (USD Million)
• Fig. 40 Plus-size clothing market estimates & forecasts, by luxury, 2018 - 2030 (USD Million)
• Fig. 41 Plus-size clothing market: Regional outlook, 2023 & 2030, (USD Million)
• Fig. 42 Regional marketplace: Key takeaways
• Fig. 43 North America plus-size clothing market estimates & forecast, 2018 - 2030 (USD Million)
• Fig. 44 U.S plus-size clothing market estimates & forecast, 2018 - 2030 (USD Million)
• Fig. 45 Canada plus-size clothing market estimates & forecast, 2018 - 2030 (USD Million)
• Fig. 46 Mexico plus-size clothing market estimates & forecast, 2018 - 2030 (USD Million)
• Fig. 47 Europe plus-size clothing market estimates & forecast, 2018 - 2030 (USD Million)
• Fig. 48 Germany plus-size clothing market estimates & forecast, 2018 - 2030 (USD Million)
• Fig. 49 UK plus-size clothing market estimates & forecast, 2018 - 2030 (USD Million)
• Fig. 50 France plus-size clothing market estimates & forecast, 2018 - 2030 (USD Million)
• Fig. 51 Italy plus-size clothing market estimates & forecast, 2018 - 2030 (USD Million)
• Fig. 52 Spain plus-size clothing market estimates & forecast, 2018 - 2030 (USD Million)
• Fig. 53 Asia Pacific plus-size clothing market estimates & forecast, 2018 - 2030 (USD Million)
• Fig. 54 China plus-size clothing market estimates & forecast, 2018 - 2030 (USD Million)
• Fig. 55 India plus-size clothing market estimates & forecast, 2018 - 2030 (USD Million)
• Fig. 56 Japan plus-size clothing market estimates & forecast, 2018 - 2030 (USD Million)
• Fig. 57 Australia plus-size clothing market estimates & forecast, 2018 - 2030 (USD Million)
• Fig. 58 South Korea plus-size clothing market estimates & forecast, 2018 - 2030 (USD Million)
• Fig. 59 Central and South America plus-size clothing market estimates & forecast, 2018 - 2030 (USD Million)
• Fig. 60 Brazil plus-size clothing market estimates & forecast, 2018 - 2030 (USD Million)
• Fig. 61 Middle East & Africa plus-size clothing market estimates & forecast, 2018 - 2030 (USD Million)
• Fig. 62 South Africa plus-size clothing market estimates & forecast, 2018 - 2030 (USD Million)
• Fig. 63 Key company categorization
• Fig. 64 Company market share analysis, 2023
• Fig. 65 Strategic framework of plus-size clothing market

Plus-size Clothing Market Growth & Trends:

The global plus-size clothing market size is anticipated to reach USD 412.39 billion by 2030 and is projected to grow at a CAGR of 4.1% from 2024 to 2030, according to a new report by Grand View % from Research, Inc. The market has experienced a notable surge in popularity over the past few years, driven by increased consumer demand for more inclusive fashion options. This trend has been particularly evident since 2022, with numerous initiatives and strategic shifts by major brands to better cater to the plus-size demographic.

In August 2021, Old Navy launched its BODEQUALITY campaign, integrating plus-size clothing into its standard collections in-store and online. This initiative eliminated separate plus-size sections, offering all sizes together to promote inclusivity. By 2022, Old Navy reported positive feedback and increased sales, demonstrating the market's appetite for more inclusive offerings.

The surge in the global market can be attributed to several economic and social factors. As disposable incomes rise globally, consumers have greater spending power, and there is a growing willingness to invest in fashion that reflects their personal style and body type. In addition, the rise of social media and the influence of body-positive movements have empowered plus-size consumers to demand better representation and more diverse clothing options.

Social media has played a crucial role in transforming the plus-size fashion landscape. Platforms like Instagram, TikTok, and YouTube have given a voice to plus-size influencers who challenge traditional beauty standards and promote body positivity. Influencers such as Tess Holliday, Gabi Gregg, and Nadia Aboulhosn have amassed large followings and have collaborated with brands to create collections that cater specifically to plus-size consumers.

These influencers not only advocate for better fashion options but also educate their followers on issues related to self-esteem, health, and body acceptance. Their impact is evident in the way brands approach their marketing campaigns, featuring more diverse body types and promoting messages of inclusivity and empowerment.

The sportswear segment has also seen growth in plus-size options. Brands like Nike, Adidas, and Fabletics have introduced extended sizes in their athletic wear lines, recognizing the need for inclusive fitness apparel. This expansion not only addresses a gap in the market but also promotes the idea that fitness and health are accessible to all body types.

As consumers become more environmentally conscious, the demand for sustainable plus-size fashion has increased. Brands like Reformation and Girlfriend Collective are leading the way by offering stylish, eco-friendly plus-size clothing. These brands use recycled materials and ethical production practices, appealing to consumers who prioritize sustainability.

Despite the progress made, the plus-size fashion market still faces several challenges. One of the primary issues is the lack of standardization in sizing. Plus-size clothing sizes can vary significantly between brands, making it difficult for consumers to find consistent fits. This inconsistency often leads to frustration and high return rates, which can be costly for both consumers and retailers.

To address this issue, some brands are investing in technology to offer better fit solutions. For example, True Fit is a technology company that uses data to help consumers find the right size across different brands. By integrating such technologies, retailers can enhance the shopping experience for plus-size consumers and reduce the likelihood of returns.

As brands increasingly recognize the value of inclusivity, the market will likely see further expansion in size ranges, improved fit technologies, and more diverse marketing campaigns. Moreover, the push for sustainability and ethical production practices will continue to shape the industry, offering plus-size consumers not only more options but also better choices.

Plus-size Clothing Market Report Highlights:

• With the increase in remote work and more casual office settings, consumers are looking for versatile pieces that combine comfort and fashion
• Parents are seeking stylish, comfortable, and age-appropriate options for their plus-size children. Target's Cat & Jack line includes extended sizes for children, ensuring a comfortable fit for everyone
• Eloquii and Simply Be are brands that cater specifically to plus-size women, offering a wide array of clothing options from casual to formal wear. These brands focus on providing stylish and high-quality clothing that meets the needs of women across different life stages
• The Chinese market is witnessing a growing demand for plus-size clothing, with e-commerce platforms like Taobao and Tmall offering a variety of options. International brands like H&M and Zara have also introduced plus-size ranges to cater to this market

Table of Contents

Chapter 1. Methodology and Scope

• 1.1. Market Segmentation & Scope
• 1.2. Market Definition
• 1.3. Information Procurement
  • 1.3.1. Purchased Database
  • 1.3.2. GVR's Internal Database
  • 1.3.3. Secondary Sources & Third-Party Perspectives
  • 1.3.4. Primary Research
• 1.4. Information Analysis
  • 1.4.1. Data Analysis Models
• 1.5. Market Formulation & Data Visualization
• 1.6. Data Validation & Publishing

Chapter 2. Executive Summary

• 2.1. Market Snapshot
• 2.2. Product Outlook
• 2.3. Gender Outlook
• 2.4. Age Group Outlook
• 2.5. Pricing Outlook
• 2.6. Regional Outlook
• 2.7. Competitive Landscape Snapshot

Chapter 3. Plus-size Clothing Market Variables, Trends & Scope

• 3.1. Market Lineage Outlook
  • 3.1.1. Parent Market Outlook
• 3.2. Penetration and Growth Prospect Mapping
• 3.3. Industry Value Chain Analysis
  • 3.3.1. Raw Material Trends
  • 3.3.2. Sales/Retail Channel Analysis
• 3.4. Market Dynamics
  • 3.4.1. Market Driver Analysis
  • 3.4.2. Market Restraint Analysis
  • 3.4.3. Market Opportunities
  • 3.4.4. Market Challenges
• 3.5. Industry Analysis Tools
  • 3.5.1. Porter's Five Forces Analysis
• 3.6. Market Entry Strategies

Chapter 4. Plus-size Clothing Market: Consumer Behavior Analysis

• 4.1. Consumer Trends & Preferences
• 4.2. Factors Affecting Buying Decisions
• 4.3. Consumer Product Adoption
• 4.4. Observations & Recommendations

Chapter 5. Plus-size Clothing Market: Product Estimates & Trend Analysis

• 5.1. Plus-size Clothing Market, By Product: Key Takeaways
• 5.2. Product Movement Analysis & Market Share, 2023 & 2030
• 5.3. Market Estimates & Forecasts, by Product, 2018 - 2030 (USD Million)
  • 5.3.1. Casual
    • 5.3.1.1. Market estimates and forecast, 2018 - 2030 (USD Million)
  • 5.3.2. Sportswear
    • 5.3.2.1. Market estimates and forecast, 2018 - 2030 (USD Million)
  • 5.3.3. Inner Wear
    • 5.3.3.1. Market estimates and forecast, 2018 - 2030 (USD Million)
  • 5.3.4. Ethnic Wear
    • 5.3.4.1. Market estimates and forecast, 2018 - 2030 (USD Million)
  • 5.3.5. Formal
    • 5.3.5.1. Market estimates and forecast, 2018 - 2030 (USD Million)
  • 5.3.6. Night Wear
    • 5.3.6.1. Market estimates and forecast, 2018 - 2030 (USD Million)
  • 5.3.7. Others
    • 5.3.7.1. Market estimates and forecast, 2018 - 2030 (USD Million)

Chapter 6. Plus-size Clothing Market: Gender Estimates & Trend Analysis

• 6.1. Plus-size Clothing Market, By Gender: Key Takeaways
• 6.2. Gender Movement Analysis & Market Share, 2023 & 2030
• 6.3. Market Estimates & Forecasts, by Gender, 2018 - 2030 (USD Million)
  • 6.3.1. Women
    • 6.3.1.1. Market estimates and forecast, 2018 - 2030 (USD Million)
  • 6.3.2. Men
    • 6.3.2.1. Market estimates and forecast, 2018 - 2030 (USD Million)
  • 6.3.3. Children
    • 6.3.3.1. Market estimates and forecast, 2018 - 2030 (USD Million)

Chapter 7. Plus-size Clothing Market: Age Group Estimates & Trend Analysis

• 7.1. Plus-size Clothing Market, By Age Group: Key Takeaways
• 7.2. Age Group Movement Analysis & Market Share, 2023 & 2030
• 7.3. Market Estimates & Forecasts, by Age Group, 2018 - 2030 (USD Million)
  • 7.3.1. Below 15
    • 7.3.1.1. Market estimates and forecast, 2018 - 2030 (USD Million)
  • 7.3.2. 16 to 59
    • 7.3.2.1. Market estimates and forecast, 2018 - 2030 (USD Million)
  • 7.3.3. 60 & Above
    • 7.3.3.1. Market estimates and forecast, 2018 - 2030 (USD Million)

Chapter 8. Plus-size Clothing Market: Pricing Estimates & Trend Analysis

• 8.1. Plus-size Clothing Market, By Pricing: Key Takeaways
• 8.2. Pricing Movement Analysis & Market Share, 2023 & 2030
• 8.3. Market Estimates & Forecasts, by Pricing, 2018 - 2030 (USD Million)
  • 8.3.1. Mass
    • 8.3.1.1. Market estimates and forecast, 2018 - 2030 (USD Million)
  • 8.3.2. Premium
    • 8.3.2.1. Market estimates and forecast, 2018 - 2030 (USD Million)
  • 8.3.3. Luxury
    • 8.3.3.1. Market estimates and forecast, 2018 - 2030 (USD Million)

Chapter 9. Plus-size Clothing Market: Regional Estimates & Trend Analysis

• 9.1. Plus-size Clothing Market: Regional Outlook
• 9.2. Regional Marketplaces: Key Takeaways
• 9.3. Market Estimates & Forecasts, by Region, 2018 - 2030 (USD Million)
  • 9.3.1. North America
    • 9.3.1.1. Market estimates and forecast, 2018 - 2030 (USD Million)
    • 9.3.1.2. U.S.
    • 9.3.1.2.1. Key country dynamics
    • 9.3.1.2.2. Market estimates and forecast, 2018 - 2030 (USD Million)
    • 9.3.1.3. Canada
    • 9.3.1.3.1. Key country dynamics
    • 9.3.1.3.2. Market estimates and forecast, 2018 - 2030 (USD Million)
    • 9.3.1.4. Mexico
    • 9.3.1.4.1. Key country dynamics
    • 9.3.1.4.2. Market estimates and forecast, 2018 - 2030 (USD Million)
  • 9.3.2. Europe
    • 9.3.2.1. Market estimates and forecast, 2018 - 2030 (USD Million)
    • 9.3.2.2. Germany
    • 9.3.2.2.1. Key country dynamics
    • 9.3.2.2.2. Market estimates and forecast, 2018 - 2030 (USD Million)
    • 9.3.2.3. U.K.
    • 9.3.2.3.1. Key country dynamics
    • 9.3.2.3.2. Market estimates and forecast, 2018 - 2030 (USD Million)
    • 9.3.2.4. France
    • 9.3.2.4.1. Key country dynamics
    • 9.3.2.4.2. Market estimates and forecast, 2018 - 2030 (USD Million)
    • 9.3.2.5. Italy
    • 9.3.2.5.1. Key country dynamics
    • 9.3.2.5.2. Market estimates and forecast, 2018 - 2030 (USD Million)
    • 9.3.2.6. Spain
    • 9.3.2.6.1. Key country dynamics
    • 9.3.2.6.2. Market estimates and forecast, 2018 - 2030 (USD Million)
  • 9.3.3. Asia Pacific
    • 9.3.3.1. Market estimates and forecast, 2018 - 2030 (USD Million)
    • 9.3.3.2. China
    • 9.3.3.2.1. Key country dynamics
    • 9.3.3.2.2. Market estimates and forecast, 2018 - 2030 (USD Million)
    • 9.3.3.3. India
    • 9.3.3.3.1. Key country dynamics
    • 9.3.3.3.2. Market estimates and forecast, 2018 - 2030 (USD Million)
    • 9.3.3.4. Japan
    • 9.3.3.4.1. Key country dynamics
    • 9.3.3.4.2. Market estimates and forecast, 2018 - 2030 (USD Million)
    • 9.3.3.5. Australia
    • 9.3.3.5.1. Key country dynamics
    • 9.3.3.5.2. Market estimates and forecast, 2018 - 2030 (USD Million)
    • 9.3.3.6. South Korea
    • 9.3.3.6.1. Key country dynamics
    • 9.3.3.6.2. Market estimates and forecast, 2018 - 2030 (USD Million)
  • 9.3.4. Central & South America
    • 9.3.4.1. Market estimates and forecast, 2018 - 2030 (USD Million)
    • 9.3.4.2. Brazil
    • 9.3.4.2.1. Key country dynamics
    • 9.3.4.2.2. Market estimates and forecast, 2018 - 2030 (USD Million)
  • 9.3.5. Middle East & Africa
    • 9.3.5.1. Market estimates and forecast, 2018 - 2030 (USD Million)
    • 9.3.5.2. South Africa
    • 9.3.5.2.1. Key country dynamics
    • 9.3.5.2.2. Market estimates and forecast, 2018 - 2030 (USD Million)

Chapter 10. Plus-size Clothing Market: Competitive Analysis

• 10.1. Recent developments & impact analysis, by key market participants
• 10.2. Company Categorization
• 10.3. Participant's Overview
• 10.4. Financial Performance
• 10.5. Product Benchmarking
• 10.6. Company Market Share Analysis, 2023 (%)
• 10.7. Company Heat Map Analysis
• 10.8. Strategy Mapping
• 10.9. Company Profiles
  • 10.9.1. MANGO
    • 10.9.1.1. Company Overview
    • 10.9.1.2. Financial Performance
    • 10.9.1.3. Product Portfolios
    • 10.9.1.4. Strategic Initiatives
  • 10.9.2. Hennes & Mauritz AB
    • 10.9.2.1. Company Overview
    • 10.9.2.2. Financial Performance
    • 10.9.2.3. Product Portfolios
    • 10.9.2.4. Strategic Initiatives
  • 10.9.3. F21 IPCo, LLC
    • 10.9.3.1. Company Overview
    • 10.9.3.2. Financial Performance
    • 10.9.3.3. Product Portfolios
    • 10.9.3.4. Strategic Initiatives
  • 10.9.4. Nike, Inc.
    • 10.9.4.1. Company Overview
    • 10.9.4.2. Financial Performance
    • 10.9.4.3. Product Portfolios
    • 10.9.4.4. Strategic Initiatives
  • 10.9.5. Adidas America, Inc.
    • 10.9.5.1. Company Overview
    • 10.9.5.2. Financial Performance
    • 10.9.5.3. Product Portfolios
    • 10.9.5.4. Strategic Initiatives
  • 10.9.6. Puma SE
    • 10.9.6.1. Company Overview
    • 10.9.6.2. Financial Performance
    • 10.9.6.3. Product Portfolios
    • 10.9.6.4. Strategic Initiatives
  • 10.9.7. Lane Bryant
    • 10.9.7.1. Company Overview
    • 10.9.7.2. Financial Performance
    • 10.9.7.3. Product Portfolios
    • 10.9.7.4. Strategic Initiatives
  • 10.9.8. RALPH LAUREN MEDIA LLC
    • 10.9.8.1. Company Overview
    • 10.9.8.2. Financial Performance
    • 10.9.8.3. Product Portfolios
    • 10.9.8.4. Strategic Initiatives
  • 10.9.9. ASOS
    • 10.9.9.1. Company Overview
    • 10.9.9.2. Financial Performance
    • 10.9.9.3. Product Portfolios
    • 10.9.9.4. Strategic Initiatives
  • 10.9.10. Ashley Stewart
    • 10.9.10.1. Company Overview
    • 10.9.10.2. Financial Performance
    • 10.9.10.3. Product Portfolios
    • 10.9.10.4. Strategic Initiatives