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表紙：大学向け新学期用品の世界市場 - 市場規模・シェア・動向分析：製品別、流通チャネル別、地域別、セグメント別の予測（2022年～2028年）
市場調査レポート
商品コード
1092402

大学向け新学期用品の世界市場 - 市場規模・シェア・動向分析：製品別、流通チャネル別、地域別、セグメント別の予測（2022年～2028年）

Back To College Market Size, Share & Trends Analysis Report By Product (Clothing & Accessories, Electronics, Dorm/Apartment Furnishings, Stationery Supplies), By Distribution Channel, By Region, And Segment Forecasts, 2022 - 2028
出版日: | 発行: Grand View Research | ページ情報: 英文 80 Pages | 納期: 2～10営業日

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大学向け新学期用品の世界市場 - 市場規模・シェア・動向分析：製品別、流通チャネル別、地域別、セグメント別の予測（2022年～2028年）
出版日: 2022年05月02日
発行: Grand View Research
ページ情報: 英文 80 Pages
納期: 2～10営業日
  • 全表示
  • 概要
  • 図表
  • 目次
概要

世界の大学向け新学期用品の市場規模は、2028年までに4,797億米ドルに達し、予測期間中のCAGRで4.2％の成長が予測されています。

市場の成長は、大学入学者数の増加と、大学や卒業後の教育の重要性に大きく起因しています。

当レポートでは、世界の大学向け新学期用品市場について調査分析し、市場規模・シェア・動向分析、競合分析、主要企業などについて、最新の情報を提供しています。

目次

第1章 調査手法・範囲

第2章 エグゼクティブサマリー

第3章 大学向け新学期用品市場の変数・動向・範囲

  • 市場イントロダクション
  • 普及率・成長見通しマッピング
  • 業界のバリューチェーン分析
  • 市場力学
  • ビジネス環境分析
  • 大学向け新学期用品市場のロードマップ
  • 市場参入戦略
  • COVID-19の影響

第4章 消費者行動分析

  • 消費者の動向と選好
  • 購入決定に影響を与える要因
  • 消費者タイプの採用
  • 観察と提言

第5章 大学向け新学期用品市場：製品別の推定・動向分析

  • 製品別の動向分析・市場シェア
  • 衣類・アクセサリー
  • エレクトロニクス
  • 寮/アパート向け家具
  • 文房具
  • その他

第6章 大学向け新学期用品市場：流通チャネル別の推定・動向分析

  • 流通チャネル別の動向分析・市場シェア
  • オンライン
  • オフライン

第7章 大学向け新学期用品市場：地域別の推定・動向分析

  • 地域別の動向分析・市場シェア
  • 北米
    • 米国
    • カナダ
  • 欧州
    • 英国
    • ドイツ
    • フランス
  • アジア太平洋
    • 中国
    • インド
    • 日本
  • 中南米
    • ブラジル
    • アルゼンチン
  • 中東・アフリカ
    • サウジアラビア
    • 南アフリカ

第8章 競合分析

  • 世界の主要企業、最近の動向と業界への影響
  • 主要企業/競合の分類（主要イノベーター、市場リーダー、新興企業）
  • ベンダー情勢

第9章 企業プロファイル

  • The ODP Corporation
  • Amazon.com, Inc.
  • Acco Brands Corporation
  • Staples Inc.
  • Apple Inc.
  • HP Inc.
  • Faber Castell AG
  • Newell Brands Inc.
  • ITC Limited
  • Mitsubishi Pencil Co. Ltd.
図表

List of Tables

  • 1. Back to College market - Key market driver analysis
  • 2. Back to College market - Key market restraint analysis
  • 3. Global Clothing & Accessories market revenue estimates and forecast by Product, from 2017 - 2028 (USD Million)
  • 4. Global Electronics market revenue estimates and forecast by Product, from 2017 - 2028 (USD Million)
  • 5. Global Dorm/Apartment Furnishings market revenue estimates and forecast by Product, from 2017 - 2028 (USD Million)
  • 6. Global Stationery Supplies market revenue estimates and forecast by Product, from 2017 - 2028 (USD Million)
  • 7. Global Other market revenue estimates and forecast by Product, from 2017 - 2028 (USD Million)
  • 8. Global Online market revenue estimates and forecast by Distribution Channel, from 2017 - 2028 (USD Million)
  • 9. Global Offline market revenue estimates and forecast by Distribution Channel, from 2017 - 2028 (USD Million)
  • 10. Global Back to College market revenue estimates and forecast, by region 2017 - 2028 (USD Million)
  • 11. Global Back to College market revenue estimates and forecast by Product, 2017 - 2028 (USD Million)
  • 12. Global Back to College market revenue estimates and forecast by Distribution Channel, 2017 - 2028 (USD Million)
  • 13. North America Back to College market revenue estimates and forecast, 2017 - 2028 (USD Million)
  • 14. North America Back to College market revenue estimates and forecast, by Product, 2017 - 2028 (USD Million)
  • 15. North America Back to College market revenue estimates and forecast by Distribution Channel, 2017 - 2028 (USD Million)
  • 16. U.S. Back to College market revenue estimates and forecast, 2017 - 2028 (USD Million)
  • 17. U.S. Back to College market revenue estimates and forecast by Product, 2017 - 2028 (USD Million)
  • 18. U.S.Back to College market revenue estimates and forecast by Distribution Channel, 2017 - 2028 (USD Million)
  • 19. Canada Back to College market revenue estimates and forecast, 2017 - 2028 (USD Million)
  • 20. Canada Back to College market revenue estimates and forecast by Product, 2017 - 2028 (USD Million)
  • 21. Canada Back to College market revenue estimates and forecast by Distribution Channel, 2017 - 2028 (USD Million)
  • 22. Europe Back to College market revenue estimates and forecast, 2017 - 2028 (USD Million)
  • 23. Europe Back to College market revenue estimates and forecast by Product, 2017 - 2028 (USD Million)
  • 24. Europe Back to College market revenue estimates and forecast by Distribution Channel, 2017 - 2028 (USD Million)
  • 25. U.K.Back to College market revenue estimates and forecast, 2017 - 2028 (USD Million)
  • 26. U.K.Back to College market revenue estimates and forecast by Product, 2017 - 2028 (USD Million)
  • 27. U.K.Back to College market revenue estimates and forecast by Distribution Channel, 2017 - 2028 (USD Million)
  • 28. Germany Back to College market revenue estimates and forecast, 2017 - 2028 (USD Million)
  • 29. Germany Back to College market revenue estimates and forecast by Product, 2017 - 2028 (USD Million)
  • 30. Germany Back to College market revenue estimates and forecast by Distribution Channel, 2017 - 2028 (USD Million)
  • 31. France Back to College market revenue estimates and forecast, 2017 - 2028 (USD Million)
  • 32. France Back to College market revenue estimates and forecast by Product, 2017 - 2028 (USD Million)
  • 33. France Back to College market revenue estimates and forecast by Distribution Channel, 2017 - 2028 (USD Million)
  • 34. Asia Pacific Back to College market revenue estimates and forecast, 2017 - 2028 (USD Million)
  • 35. Asia Pacific Back to College market revenue estimates and forecast by Product, 2017 - 2028 (USD Million)
  • 36. Asia Pacific Back to College market revenue estimates and forecast by Distribution Channel, 2017 - 2028 (USD Million)
  • 37. China Back to College market revenue estimates and forecast, 2017 - 2028 (USD Million)
  • 38. China Back to College market revenue estimates and forecast by Product, 2017 - 2028 (USD Million)
  • 39. ChinaBack to College market revenue estimates and forecast by Distribution Channel, 2017 - 2028 (USD Million)
  • 40. India Back to College market revenue estimates and forecast, 2017 - 2028 (USD Million)
  • 41. India Back to College market revenue estimates and forecast by Product, 2017 - 2028 (USD Million)
  • 42. India Back to College market revenue estimates and forecast by Distribution Channel, 2017 - 2028 (USD Million)
  • 43. Japan Back to College market revenue estimates and forecast, 2017 - 2028 (USD Million)
  • 44. Japan Back to College market revenue estimates and forecast by Product, 2017 - 2028 (USD Million)
  • 45. Japan Back to College market revenue estimates and forecast by Distribution Channel, 2017 - 2028 (USD Million)
  • 46. Central & South America Back to College market revenue estimates and forecast, 2017 - 2028 (USD Million)
  • 47. Central & South America Back to College market revenue estimates and forecast by Product, 2017 - 2028 (USD Million)
  • 48. Central & South America Back to College market revenue estimates and forecast by Distribution Channel, 2017 - 2028 (USD Million)
  • 49. Brazil Back to College market revenue estimates and forecast, 2017 - 2028 (USD Million)
  • 50. Brazil Back to College market revenue estimates and forecast by Product, 2017 - 2028 (USD Million)
  • 51. Brazil Back to College market revenue estimates and forecast by Distribution Channel, 2017 - 2028 (USD Million)
  • 52. Argentina Back to College market revenue estimates and forecast, 2017 - 2028 (USD Million)
  • 53. Argentina Back to College market revenue estimates and forecast by Product, 2017 - 2028 (USD Million)
  • 54. Argentina Back to College market revenue estimates and forecast by Distribution Channel, 2017 - 2028 (USD Million)
  • 55. Middle East & Africa Back to College market revenue estimates and forecast, 2017 - 2028 (USD Million)
  • 56. Middle East & Africa Back to College market revenue estimates and forecast by Product, 2017 - 2028 (USD Million)
  • 57. Middle East & Africa Back to College market revenue estimates and forecast by Distribution Channel, 2017 - 2028 (USD Million)
  • 58. Saudi Arabia Back to College market revenue estimates and forecast, 2017 - 2028 (USD Million)
  • 59. Saudi Arabia Back to College market revenue estimates and forecast by Product, 2017 - 2028 (USD Million)
  • 60. Saudi Arabia Back to College market revenue estimates and forecast by Distribution Channel, 2017 - 2028 (USD Million)
  • 61. South Africa Back to College market revenue estimates and forecast, 2017 - 2028 (USD Million)
  • 62. South Africa Back to College market revenue estimates and forecast by Product, 2017 - 2028 (USD Million)
  • 63. South Africa Back to College market revenue estimates and forecast by Distribution Channel, 2017 - 2028 (USD Million)
  • 64. Vendor landscape

List of Figures

  • 1. Back to College Market snapshot
  • 2. Back to College Market segmentation & scope
  • 3. Back to College Market penetration & growth prospect mapping
  • 4. Back to College Market value chain analysis
  • 5. Back to College Market dynamics
  • 6. Back to College Market Porter's analysis
  • 7. Back to College Market: Product movement analysis
  • 8. Back to College Market: Distribution channel movement analysis
  • 9. Back to College Market: Regional movement analysis
目次
Product Code: GVR-4-68039-926-4

Back To College Market Growth & Trends:

The global back to college market size is expected to reach USD 479.7 billion by 2028, registering a CAGR of 4.2% during the forecast period, according to a new report by Grand View Research, Inc. The market growth is significantly credited to the rising college enrollment and the increasing importance of college and post-graduation education.

Economic improvements in the developing nations facilitate the growth of the back to college market. With economic developments, education institutes are expanding at a significant rate, consumer disposable income is rising and the retail sector is growing. All these improvements and developments increase the accessibility, affordability, and spending on the back to college products, ultimately fueling the growth of the back to the college market.

The global back to college market was affected negligibly for a few months due to the outbreak of COVID-19. However, the majority of the back to college shopping, which is done from June to August was not heavily affected by the covid-19 restrictions. According to the National Retail Federation, in the U.S. spending on back to college products increased. During the forecast period, the market is expected to gain momentum due to the situation returning to the normal opening of colleges by way of offline format.

By product, the electronics segment is anticipated to register a significant growth rate during the forecast period. The segment is estimated to register a CAGR of 4.8% on a revenue basis during the forecast period. The increasing popularity and craze of electronic devices among the college youth are likely to significantly drive the growth of the segment.

Moreover, the increasing presence of the key players geographically, and growing extensive distribution channels, facilitated by the emergence of online channels, in developing as well as developed countries, also drives the growth of the segment during the forecast period. Demand for electronic gadgets is also facilitated by the COVID-19 pandemic which is likely to drive the growth of the electronics segment during the forecast years.

In the global market, an online segment of the distribution channel is estimated to register the highest growth during the forecast period, with a CAGR of 4.9% on a revenue basis during the forecast period. The rising affordability of smartphones and internet services are expected to drive the growth of online distribution channels. The increasing use of smartphones and the internet increases the accessibility and availability of the online apps and company websites for shopping

The increasing consumer preference for online shopping is attributed to the consumer sentiments towards the demand for convenience, comfort, ease, and fast services, mostly by the younger generation. Moreover, due to the COVID-19 pandemic, many vendors and manufacturers have adopted online sales mode, as offline sales dropped significantly. This is also expected to make a shift in consumer behavior and drive growth throughout the forecast period.

Europe is estimated to witness 2ndhighest growth rate during the forecast years, registering a CAGR of 4.3% on a revenue basis. The regional market is significantly driven by the increasing population in the region and rising college enrollment. During the past few decades, heavy migration to the European region has been driving retail sales. Further migration of the population for graduate studies and post-graduate studies to the region is highly expected to fuel the back to college sales during the forecast period. Additionally, economic development, urbanization, and enhancement of the education system and retail sector are expected to drive the growth of the market.

Back To College Market Report Highlights:

  • In the global market, Asia Pacific accounted for the largest, more than 35.0% share by revenue, in 2021. Higher population elevated college enrollment, and the strong presence of the market players within the region attributes to the top market share
  • The byproduct, the clothing & accessories segment accounted for the highest, around 30.0% revenue share in the global market during 2021. Higher consumer spending on the product is credited to the greater revenue of the market Offline segment accounted for the higher market revenue share. It was more than 50.0% in the global market in 2021. Well and long-established nature of the channel and its widespread presence are the factors credited to the higher market share

Table of Contents

Chapter 1. Methodology and Scope

  • 1.1. Market Segmentation & Scope
  • 1.2. Market Definition
  • 1.3. Information Procurement
    • 1.3.1. Purchased Database
    • 1.3.2. GVR's Internal Database
    • 1.3.3. Secondary Sources & Third-Party Perspectives
    • 1.3.4. Primary Research
  • 1.4. Information Analysis
    • 1.4.1. Data Analysis Models
  • 1.5. Market Formulation & Data Visualization
  • 1.6. Data Validation & Publishing

Chapter 2. Executive Summary

  • 2.1. Market Outlook
  • 2.2. Product Outlook
  • 2.3. Distribution Channel Outlook
  • 2.4. Regional Outlook

Chapter 3. Back to College Market Variables, Trends & Scope

  • 3.1. Market Introduction
  • 3.2. Penetration & Growth Prospect Mapping
  • 3.3. Industry Value Chain Analysis
    • 3.3.1. Sales/Retail Channel Analysis
    • 3.3.2. Profit Margin Analysis
  • 3.4. Market Dynamics
    • 3.4.1. Market Driver Analysis
    • 3.4.2. Market Restraint Analysis
    • 3.4.3. Industry Challenges
    • 3.4.4. Industry Opportunities
  • 3.5. Business Environment Analysis
    • 3.5.1. Industry Analysis - Porter's five forces analysis
      • 3.5.1.1. Supplier Power
      • 3.5.1.2. Buyer Power
      • 3.5.1.3. Substitution Threat
      • 3.5.1.4. Threat from New Entrant
      • 3.5.1.5. Competitive Rivalry
  • 3.6. Roadmap of Back to College Market
  • 3.7. Market Entry Strategies
  • 3.8. Impact of COVID-19

Chapter 4. Consumer Behavior Analysis

  • 4.1. Consumer Trends and Preferences
  • 4.2. Factors Affecting Buying Decision
  • 4.3. Consumer Product Adoption
  • 4.4. Observations & Recommendations

Chapter 5. Back to College Market: Product Estimates & Trend Analysis

  • 5.1. Product Movement Analysis & Market Share, 2020 & 2028
  • 5.2. Clothing & Accessories
    • 5.2.1. Market estimates and forecast, 2017 - 2028 (USD Million)
  • 5.3. Electronics
    • 5.3.1. Market estimates and forecast, 2017 - 2028 (USD Million)
  • 5.4. Dorm/Apartment Furnishings
    • 5.4.1. Market estimates and forecast, 2017 - 2028 (USD Million)
  • 5.5. Stationery Supplies
    • 5.5.1. Market estimates and forecast, 2017 - 2028 (USD Million)
  • 5.6. Other
    • 5.6.1. Market estimates and forecast, 2017 - 2028 (USD Million)

Chapter 6. Back to College Market: Distribution Channel Estimates & Trend Analysis

  • 6.1. Distribution Channel Movement Analysis & Market Share, 2020 & 2028
  • 6.2. Online
    • 6.2.1. Market estimates and forecast, 2017 - 2028 (USD Million)
  • 6.3. Offline
    • 6.3.1. Market estimates and forecast, 2017 - 2028 (USD Million)

Chapter 7. Back to College Market: Regional Estimates & Trend Analysis

  • 7.1. Regional Movement Analysis & Market Share, 2020 & 2028
  • 7.2. North America
    • 7.2.1. Market estimates and forecast, 2017 - 2028 (USD Million)
    • 7.2.2. Market estimates and forecast, by Product, 2017 - 2028 (USD Million)
    • 7.2.3. Market estimates and forecast, by Distribution Channel, 2017 - 2028 (USD Million)
    • 7.2.4. U.S.
      • 7.2.4.1. Market estimates and forecast, 2017 - 2028 (USD Million)
      • 7.2.4.2. Market estimates and forecast, by Product, 2017 - 2028 (USD Million)
      • 7.2.4.3. Market estimates and forecast, by Distribution Channel, 2017 - 2028 (USD Million)
    • 7.2.5. Canada
      • 7.2.5.1. Market estimates and forecast, 2017 - 2028 (USD Million)
      • 7.2.5.2. Market estimates and forecast, by Product, 2017 - 2028 (USD Million)
      • 7.2.5.3. Market estimates and forecast, by Distribution Channel, 2017 - 2028 (USD Million)
  • 7.3. Europe
    • 7.3.1. Market estimates and forecast, 2017 - 2028 (USD Million)
    • 7.3.2. Market estimates and forecast, by Product, 2017 - 2028 (USD Million)
    • 7.3.3. Market estimates and forecast, by Distribution Channel, 2017 - 2028 (USD Million)
    • 7.3.4. U.K.
      • 7.3.4.1. Market estimates and forecast, 2017 - 2028 (USD Million)
      • 7.3.4.2. Market estimates and forecast, by Product, 2017 - 2028 (USD Million)
      • 7.3.4.3. Market estimates and forecast, by Distribution Channel, 2017 - 2028 (USD Million)
    • 7.3.5. Germany
      • 7.3.5.1. Market estimates and forecast, 2017 - 2028 (USD Million)
      • 7.3.5.2. Market estimates and forecast, by Product, 2017 - 2028 (USD Million)
      • 7.3.5.3. Market estimates and forecast, by Distribution Channel, 2017 - 2028 (USD Million)
    • 7.3.6. France
      • 7.3.6.1. Market estimates and forecast, 2017 - 2028 (USD Million)
      • 7.3.6.2. Market estimates and forecast, by Product, 2017 - 2028 (USD Million)
      • 7.3.6.3. Market estimates and forecast, by Distribution Channel, 2017 - 2028 (USD Million)
  • 7.4. Asia Pacific
    • 7.4.1. Market estimates and forecast, 2017 - 2028 (USD Million)
    • 7.4.2. Market estimates and forecast, by Product, 2017 - 2028 (USD Million)
    • 7.4.3. Market estimates and forecast, by Distribution Channel, 2017 - 2028 (USD Million)
    • 7.4.4. China
      • 7.4.4.1. Market estimates and forecast, 2017 - 2028 (USD Million)
      • 7.4.4.2. Market estimates and forecast, by Product, 2017 - 2028 (USD Million)
      • 7.4.4.3. Market estimates and forecast, by Distribution Channel, 2017 - 2028 (USD Million)
    • 7.4.5. India
      • 7.4.5.1. Market estimates and forecast, 2017 - 2028 (USD Million)
      • 7.4.5.2. Market estimates and forecast, by Product, 2017 - 2028 (USD Million)
      • 7.4.5.3. Market estimates and forecast, by Distribution Channel, 2017 - 2028 (USD Million)
    • 7.4.6. Japan
      • 7.4.6.1. Market estimates and forecast, 2017 - 2028 (USD Million)
      • 7.4.6.2. Market estimates and forecast, by Product, 2017 - 2028 (USD Million)
      • 7.4.6.3. Market estimates and forecast, by Distribution Channel, 2017 - 2028 (USD Million)
  • 7.5. Central & South America
    • 7.5.1. Market estimates and forecast, 2017 - 2028 (USD Million)
    • 7.5.2. Market estimates and forecast, by Product, 2017 - 2028 (USD Million)
    • 7.5.3. Market estimates and forecast, by Distribution Channel, 2017 - 2028 (USD Million)
    • 7.5.4. Brazil
      • 7.5.4.1. Market estimates and forecast, 2017 - 2028 (USD Million)
      • 7.5.4.2. Market estimates and forecast, by Product, 2017 - 2028 (USD Million)
      • 7.5.4.3. Market estimates and forecast, by Distribution Channel, 2017 - 2028 (USD Million)
    • 7.5.5. Argentina
      • 7.5.5.1. Market estimates and forecast, 2017 - 2028 (USD Million)
      • 7.5.5.2. Market estimates and forecast, by Product, 2017 - 2028 (USD Million)
      • 7.5.5.3. Market estimates and forecast, by Distribution Channel, 2017 - 2028 (USD Million)
  • 7.6. Middle East & Africa
    • 7.6.1. Market estimates and forecast, 2017 - 2028 (USD Million)
    • 7.6.2. Market estimates and forecast, by Product, 2017 - 2028 (USD Million)
    • 7.6.3. Market estimates and forecast, by Distribution Channel, 2017 - 2028 (USD Million)
    • 7.6.4. Saudi Arabia
      • 7.6.4.1. Market estimates and forecast, 2017 - 2028 (USD Million)
      • 7.6.4.2. Market estimates and forecast, by Product, 2017 - 2028 (USD Million)
      • 7.6.4.3. Market estimates and forecast, by Distribution Channel, 2017 - 2028 (USD Million)
    • 7.6.5. South Africa
      • 7.6.5.1. Market estimates and forecast, 2017 - 2028 (USD Million)
      • 7.6.5.2. Market estimates and forecast, by Product, 2017 - 2028 (USD Million)
      • 7.6.5.3. Market estimates and forecast, by Distribution Channel, 2017 - 2028 (USD Million)

Chapter 8. Competitive Analysis

  • 8.1. Key global players, recent developments & their impact on the industry
  • 8.2. Key Company/Competition Categorization (Key innovators, Market leaders, Emerging players)
  • 8.3. Vendor Landscape
    • 8.3.1. Key company market share analysis, 2020

Chapter 9. Company Profiles

  • 9.1. The ODP Corporation.
    • 9.1.1. Company Overview
    • 9.1.2. Financial Performance
    • 9.1.3. Product Benchmarking
    • 9.1.4. Strategic Initiatives
  • 9.2. Amazon.com, Inc.
    • 9.2.1. Company Overview
    • 9.2.2. Financial Performance
    • 9.2.3. Product Benchmarking
    • 9.2.4. Strategic Initiatives
  • 9.3. Acco Brands Corporation
    • 9.3.1. Company Overview
    • 9.3.2. Financial Performance
    • 9.3.3. Product Benchmarking
    • 9.3.4. Strategic Initiatives
  • 9.4. Staples Inc.
    • 9.4.1. Company Overview
    • 9.4.2. Financial Performance
    • 9.4.3. Product Benchmarking
    • 9.4.4. Strategic Initiatives
  • 9.5. Apple Inc.
    • 9.5.1. Company Overview
    • 9.5.2. Financial Performance
    • 9.5.3. Product Benchmarking
    • 9.5.4. Strategic Initiatives
  • 9.6. HP Inc.
    • 9.6.1. Company Overview
    • 9.6.2. Financial Performance
    • 9.6.3. Product Benchmarking
    • 9.6.4. Strategic Initiatives
  • 9.7. Faber Castell AG
    • 9.7.1. Company Overview
    • 9.7.2. Financial Performance
    • 9.7.3. Product Benchmarking
    • 9.7.4. Strategic Initiatives
  • 9.8. Newell Brands Inc.
    • 9.8.1. Company Overview
    • 9.8.2. Financial Performance
    • 9.8.3. Product Benchmarking
    • 9.8.4. Strategic Initiatives
  • 9.9. ITC Limited
    • 9.9.1. Company Overview
    • 9.9.2. Financial Performance
    • 9.9.3. Product Benchmarking
    • 9.9.4. Strategic Initiatives
  • 9.10. Mitsubishi Pencil Co. Ltd.
    • 9.10.1. Company Overview
    • 9.10.2. Financial Performance
    • 9.10.3. Product Benchmarking
    • 9.10.4. Strategic Initiatives