市場調査レポート

超高解像度TV (UHD TV) の世界市場

Ultra HD Television (UHD TV)

発行 Global Industry Analysts, Inc. 商品コード 339792
出版日 ページ情報 英文 174 Pages
納期: 即日から翌営業日
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超高解像度TV (UHD TV) の世界市場 Ultra HD Television (UHD TV)
出版日: 2015年07月01日 ページ情報: 英文 174 Pages
概要

当レポートでは、超高解像度 (UHD) TVの世界市場に注目し、2014-2020年の期間を対象に販売台数の推移を画面サイズ (39〜54インチ、55インチ、57〜64インチ、65インチ、70インチ以上) および地域 (米国、カナダ、日本、欧州、アジア太平洋地域、中南米、その他) の別に検証・予測するほか、市場の現況や今後の動向、大小参入企業24社のプロファイルをはじめとする競合環境などについての調査・分析情報をまとめています。

第1章 イントロダクション、調査方法、製品の定義

  • 調査の信頼性とレポートの限界
  • 免責事項
  • データの解釈とレポート作成レベル
    • 定量技法と分析
  • 製品の定義と調査範囲

第2章 エグゼクティブサマリー

  • 産業概要
    • 超高解像度TV - はじめに
    • 新たなミレニアムにおけるTV技術のマイルストーン (2003-2014年)
    • 8K超高解像度TV - 超高解像度TVの進化における次段階
    • 高級家電製品の上昇機運で継続する市場の高揚感
    • 高級電子機器製品に対して高まる消費者の関心で膨らむ超高解像度TVの商機
    • 市場見通し
    • 中国 - 超高解像度TVにとっての最重要市場
    • 競合状況
    • 世界の超高解像度TV市場を主導するSamsung
    • 世界市場への浸透を目論む中国メーカー
    • 超高解像度エコシステムを横断する連合組織づくりに向かう参入企業
  • 注目すべき市場動向および推進要因
    • 都市世帯数の急増と生活水準の向上から生まれる超高解像度TV発展への富裕環境
    • 中間層人口の急増がもたらす大型商機
    • 低価格化で加速に向かう数量拡大
    • メーカーは超高解像度TV宣伝にネイティブコンテンツ重視へ
    • 斬新なコンテンツを擁して次々に参入するメディアや放送事業者
    • 市場見通しを下支えする衛星局の専用4Kチャンネル
    • HDMI 2.0入力メディアで向上する超高解像度TVのAV接続性
    • HDMI規格の比較 - 寸評
    • 4K超高解像度TVによる放送およびストリーミングの将来発展を支えるHEVCビデオコーデック
    • 超高解像度TVの機能や訴求力を増補するAndroid TV
    • 輝度・カラー信号の強化に向けて量子ドット技術を優先する4K超高解像度TVメーカー
    • 技術レベルの向上 - 重要対価
    • 4Kコンテンツへの消費者ニーズを満たす超高解像度 Blu-Rayディスクの本格展開
  • 製品・技術概要
    • イントロダクション
    • ざまざまなディスプレイ解像度規格 - 概説
    • 技術的特徴
    • 4K超高解像度TVの技術仕様
    • 背景
    • 注目すべき世界TV産業のマイルストーン
  • 製品導入・発売
  • 最新産業動向
  • 世界の主要参入企業
  • 世界市場見通し

第3章 市場

  • 米国
  • カナダ
  • 日本
  • 欧州
    • フランス
    • ドイツ
    • イタリア
    • 英国
    • スペイン
    • その他欧州諸国
  • アジア太平洋地域
    • 中国
    • その他アジア太平洋地域諸国
  • 中南米
  • その他の地域

競合環境

目次
Product Code: MCP-7963

This report analyzes the worldwide markets for Ultra HD Television (UHD TV) in Thousand Units. The Global market is further analyzed by the following Screen Sizes: 39 inch to 54 inch, 55 inch, 57 inch to 64 inch, 65 inch, and 70 inch & above. The report provides separate comprehensive analytics for the US, Canada, Japan, Europe, Asia-Pacific, Latin America, and Rest of World. Annual estimates and forecasts are provided for the period 2014 through 2020. Market data and analytics are derived from primary and secondary research. Company profiles are primarily based on public domain information including company URLs. The report profiles 24 companies including many key and niche players such as -

Guangdong Changhong Electronics Co., Ltd.
Hisense International
Hong Kong Skyworth Digital Holdings Co., Ltd.
Konka
LG Electronics

Table of Contents

I. INTRODUCTION, METHODOLOGY & PRODUCT DEFINITIONS

  • Study Reliability and Reporting Limitations
  • Disclaimers
  • Data Interpretation & Reporting Level
    • Quantitative Techniques & Analytics
  • Product Definitions and Scope of Study

II. EXECUTIVE SUMMARY

1. INDUSTRY OVERVIEW

  • UHD TV - A Prelude
  • Milestones in TV Technology in New Millennium (2003-2014)
    • Table 1: 4K UHD TV Penetration Rate by Select Regions (2020) (includes corresponding Graph/Chart)
    • Table 2: Global 4K UHD TV Market (2014 & 2020): Percentage Share Breakdown of TV Shipments by TV Type (includes corresponding Graph/Chart)
  • 8K UHD TV: The Next Phase in UHD TV Evolution
  • Upward Trajectory in High-End Consumer Electronics Keeps Market Sentiment High
  • Growing Consumer Interest for High-End Electronics Extends Opportunities for UHD TV
  • Market Outlook
  • China: The Most Important Market for UHD TV
    • Table 3: China's Share in Global UHD TV Shipments 2013-2020 (includes corresponding Graph/Chart)
  • Competitive Scenario
  • Samsung Dominates the Global UHD TV Market
    • Table 4: Leading Players in the Global 4K UHD TV Market (2014): Percentage Share Breakdown of Value Share for Changhong, Hisense, LG, Samsung, Sony, and Others (includes corresponding Graph/Chart)
  • Chinese Manufacturers Aim to Penetrate Global Market
  • Participants Ramp up Alliances Across the UHD Ecosystem

2. NOTEWORTHY MARKET TRENDS & GROWTH DRIVERS

  • Rapid Growth in Urban Households & Rising Living Standards Create Fertile Environment for UHD TV Growth
    • Table 5: World Population: Percentage Breakdown by Urban and Rural Population for Years 1950-2050P (includes corresponding Graph/Chart)
    • Table 6: Estimated Percentage of Urbanization in World, China and India for the Years 2011 and 2018 (includes corresponding Graph/Chart)
  • Burgeoning Middle Class Population Extends Large-Scale Opportunities
    • Table 7: Global Middle Class Population (in Millions) by Geographic Region: 2010, 2020P & 2030P (includes corresponding Graph/Chart)
    • Table 8: Global Middle Class Population by Geographic Region: Percentage Share Breakdown for 2010, 2020P & 2030P (includes corresponding Graph/Chart)
  • Falling Prices Set to Accelerate Volume Growth
    • Table 9: Price Comparison: Full HD TV vs. 4K UHD TV (2014 & 2016) (includes corresponding Graph/Chart)
  • TV Manufacturers Focus on Native Content to Promote UHD TVs
  • Growing Participation of Media & Broadcasting Companies with Innovative Content
  • Dedicated 4K Channels from Satellite Operators to Prop Up Market Prospects
  • HDMI 2.0 Input Medium to Improve AV Connectivity in UHD TV
  • Comparison of HDMI Standards: A Snapshot
  • HEVC Video Codec to Drive Future Broadcasting & Streaming on 4K UHD TVs
  • Android TV Augments Functioning & Appeal of UHD TV
  • 4K UHD TV Manufacturers Prioritize Quantum Dot Technology to Enhance Brightness & Color Signature
  • Upscaling Technology - A Key Purchase Consideration
  • Roll Out of UHD Blu-Ray Discs to Suffice Consumer Needs for 4K Content

3. PRODUCT/TECHNOLOGY OVERVIEW

  • Introduction
  • Various Display Resolution Standards: A Snapshot
  • Technical Features
  • Technical Specifications of 4K UHD TV
  • Background
  • Noteworthy Milestones in the Global Television Sector

4. PRODUCT INTRODUCTIONS/LAUNCHES

  • Sony Launches New Line of Bravia XBR X900C UHD TVs
  • Vizio Unleashes 2015 M-Series UltraHD Full-Array LED Smart TV Collection
  • Hisense Rolls Out 50" 4K UHD LED-LCD TV
  • LG Electronics USA Launches 4K UHD OLED & LED TVs
  • Samsung Unveils 2015 Ultra HD & SUHD Collection
  • Samsung Electronics Unveils Next Generation SUHD TVs
  • Sony to Launch New 4K UHD TVs
  • Sharp Rolls Out 80" Aquos Beyond 4K UHD TV
  • SES Introduces FTA UHD Channel
  • The Dutch Brava Media Group to Launch Festival 4K Channel
  • Seiki Unveils Muse Streaming Media Service on Seiki Pro 4K UHD TVs
  • Sceptre Rolls Out 49" UHD TVs
  • Sansui Introduces Curve 4K Ultra HD LED TV in India
  • PE Electronics Introduces 4K UHD TVs with Ambilight Technology
  • LG Launches 105" 5K UHD TV
  • Micromax Introduces New 4K UHD TV Models
  • Samsung Launches New UHD TVs in Malaysia
  • LG Electronics Launches New Super UHD TV in Kenya
  • TCL Multimedia Launches New 4K UHD TVs
  • LG Unveils 65EC9700 and 77EG9700 4K OLED TVs
  • Comcast Launches Xfinity in UHD for Samsung UHD TVs
  • Vizio Launches P-Series UHD Full-Array LED TVs
  • Sony Launches New Ultra HD TVs
  • Panasonic to Launch AX902 4K Ultra HD LED LCD TVs
  • Samsung Launches New Curved UHD TV in the UK
  • Videocon d2h Unveils 4K UltraHD DTH Services for UHD TV
  • Vu Launches New 4K UHD TVs
  • Vu Rolls Out New Vu 84" Ultra HD LED TV
  • Videocon Unveils Feature-Rich 4K UHD LED TV
  • LG Rolls Out 55" UHD TV
  • Vizio Unveils 70" XVT70 UHD TV
  • LG Electronics Rolls Out New UHD TVs
  • LG Launches Curved 105" 4K UHD TV
  • Toshiba America's Digital Products Division Introduces L9300U Series of 4K UHD TVs
  • Panasonic Unveils Smart VIERA WT600 4K TV
  • Samsung Launches 110" UHD TV in South Korea
  • Samsung Launches 55" and 65" F9000 UHD TVs in India
  • LG Electronics India Launches 55" and 65" LA9700 UHD TVs in India
  • Sony Unveils X9004 Series 4K TVs in India

5. RECENT INDUSTRY ACTIVITY

  • Hisense Teams Up with NeuLion to Reinforce 4K TV Technology
  • Netflix to Unveil "Netflix Recommended" Seal for 4K UHD TVs
  • Google Joins Hands with MediaTek to Develop UHD TV Platform for Android TV
  • Samsung Electronics America Enters into Partnership with Sinclair Broadcast Group and Pearl TV
  • SES Launches UHD Demonstration Channel in North America
  • Skyworth Takes Over Metz
  • BT Sport Inks Broadcast & Media Services Agreement with Ericsson
  • Skyworth Teams up with Realtek Semiconductor
  • Skyworth to Deploy Processing Factories in Foreign Territories
  • Roku to Support UHD Video Streaming on UHD TVs
  • Netflix Collaborates with Samsung, Sony, Vizio and LG for UHD Content Distribution on UHD TVs
  • Samsung Electronics Inks Agreement with Paramount Home Media Distribution
  • Samsung Teams Up with 20th Century Fox
  • Portugal Telecom Signs Partnership Agreement with RTP and Samsung
  • Sharp Receives THX® 4K Certification for 70" AQUOS Ultra HD TV
  • LG Inks agreement with Hispasat Spain

6. FOCUS ON SELECT GLOBAL PLAYERS

  • Guangdong Changhong Electronics Co., Ltd. (China)
  • Hisense International (China)
  • Hong Kong Skyworth Digital Holdings Co., Ltd. (China)
  • Konka (China)
  • LG Electronics (South Korea)
  • Micromax Informatics Ltd. (India)
  • Panasonic Corporation of North America (US)
  • Samsung Electronics Co., Ltd. (South Korea)
  • Sharp Corporation (Japan)
  • Sony Corporation (Japan)
  • TCL Multimedia Technology Holdings Ltd. (China)
  • Toshiba Corporation (Japan)
  • Videocon Industries Ltd. (India)
  • VIZIO, Inc. (US)
  • Xiaomi, Inc. (China)

7. GLOBAL MARKET PERSPECTIVE

    • Table 10: World Recent Past, Current and Future Analysis for 4K Ultra HD Television (UHD TV) by Geographic Region - US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin America, and Rest of World Markets Independently Analyzed with Annual Shipments in '000 Units for Years 2014 through 2020 includes corresponding Graph/Chart)
    • Table 11: World 7-Year Perspective for 4K Ultra HD Television (UHD TV) by Geographic Region - Percentage Breakdown of Unit Shipments for US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin America, and Rest of World Markets for Years 2015 and 2020 (includes corresponding Graph/Chart)
    • Table 12: World Recent Past, Current and Future Analysis for 4K Ultra HD Television (UHD TV) by Screen Size - 39 inch to 54 inch, 55 inch, 57 inch to 64 inch, 65 inch, and 70 inch & above Markets Independently Analyzed with Annual Shipments in '000 Units for Years 2014 through 2020 (includes corresponding Graph/Chart)
    • Table 13: World 7-Year Perspective for 4K Ultra HD Television (UHD TV) by Screen Size - Percentage Breakdown of Unit Shipments for 39 inch to 54 inch, 55 inch, 57 inch to 64 inch, 65 inch, and 70 inch & above Markets for Years 2015 and 2020 (includes corresponding Graph/Chart)

III. MARKET

1. THE UNITED STATES

  • A. Market Analysis
    • Outlook
    • UHD TV Set to Storm the Lucrative US Market
    • Efforts from Market Participants to Make Available UHD Content Enhances Market Prospects
      • UHD Content Providers in the US: A Review
      • YouTube
      • Netflix
      • Amazon Instant Video
      • UltraFlix
      • Comcast
      • DirecTV
    • Competitive Scenario
      • Samsung Leads US UHD TV Market
    • Table 14: Leading Players in the US 4K UHD TV Market (2014): Percentage Share Breakdown of Volume Sales for LG, Samsung, SEIKI, Sony, and Others (includes corresponding Graph/Chart)
    • Product Launches
    • Strategic Corporate Developments
    • Key Players
  • B. Market Analytics
    • Table 15: US Recent Past, Current and Future Analysis for 4K Ultra HD Television (UHD TV) Market with Annual Shipments in '000 Units for Years 2014 through 2020 (includes corresponding Graph/Chart)

2. CANADA

  • A. Market Analysis
    • Outlook
  • B. Market Analytics
    • Table 16: Canadian Recent Past, Current and Future Analysis for 4K Ultra HD Television (UHD TV) Market with Annual Shipments in '000 Units for Years 2014 through 2020 (includes corresponding Graph/Chart)

3. JAPAN

  • A. Market Analysis
    • Outlook
    • UHD TV Aims to Find Place in Japan's Established Consumer Electronics Market
    • Product Launches
    • Select Players
  • B. Market Analytics
    • Table 17: Japanese Recent Past, Current and Future Analysis for 4K Ultra HD Television (UHD TV) Market with Annual Shipments in '000 Units for Years 2014 through 2020 (includes corresponding Graph/Chart)

4. EUROPE

  • A. Market Analysis
    • Outlook
    • Europe: A Major Market for UHD TV
    • Dedicated 4K Channels from Satellite Operators to Augment Market Prospects
  • B. Market Analytics
    • Table 18: European Recent Past, Current and Future Analysis for 4K Ultra HD Television (UHD TV) by Region/Country - France, Germany, Italy, UK, Spain, and Rest of Europe Markets Independently Analyzed with Annual Shipments in '000 Units for Years 2014 through 2020 (includes corresponding Graph/Chart)
    • Table 19: European 6-Year Perspective for 4K Ultra HD Television (UHD TV) by Region/Country - Percentage Breakdown of Unit Shipments for France, Germany, Italy, UK, Spain, and Rest of Europe Markets for Years 2015 and 2020 (includes corresponding Graph/Chart)

4a. FRANCE

  • A. Market Analysis
    • Outlook
  • B. Market Analytics
    • Table 20: French Recent Past, Current and Future Analysis for 4K Ultra HD Television (UHD TV) Market with Annual Shipments in '000 Units for Years 2014 through 2020 (includes corresponding Graph/Chart)

4b. GERMANY

  • A. Market Analysis
    • Outlook
    • Product Launch
    • Corporate Development
  • B. Market Analytics
    • Table 21: German Recent Past, Current and Future Analysis for 4K Ultra HD Television (UHD TV) Market with Annual Shipments in '000 Units for Years 2014 through 2020 (includes corresponding Graph/Chart)

4c. ITALY

  • A. Market Analysis
    • Outlook
  • B. Market Analytics
    • Table 22: Italian Recent Past, Current and Future Analysis for 4K Ultra HD Television (UHD TV) Market with Annual Shipments in '000 Units for Years 2014 through 2020 (includes corresponding Graph/Chart)

4d. THE UNITED KINGDOM

  • A. Market Analysis
    • Outlook
    • Product Launch
    • Corporate Development
  • B. Market Analytics
    • Table 23: UK Recent Past, Current and Future Analysis for 4K Ultra HD Television (UHD TV) Market with Annual Shipments in '000 Units for Years 2014 through 2020 (includes corresponding Graph/Chart)

4e. SPAIN

  • A. Market Analysis
    • Outlook
    • Corporate Development
  • B. Market Analytics
    • Table 24: Spanish Recent Past, Current and Future Analysis for 4K Ultra HD Television (UHD TV) Market with Annual Shipments in '000 Units for Years 2014 through 2020 (includes corresponding Graph/Chart)

4f. REST OF EUROPE

  • A. Market Analysis
    • Outlook
    • Product Launch
    • Corporate Development
  • B. Market Analytics
    • Table 25: Rest of Europe Recent Past, Current and Future Analysis for 4K Ultra HD Television (UHD TV) Market with Annual Shipments in '000 Units for Years 2014 through 2020 (includes corresponding Graph/Chart)

5. ASIA-PACIFIC

  • A. Market Analysis
    • Outlook
    • Falling Prices Set to Improve Penetration Rates of UHD TV in Asia-Pacific
  • B. Market Analytics
    • Table 26: Asia-Pacific Recent Past, Current and Future Analysis for 4K Ultra HD Television (UHD TV) by Region/Country - China, and Rest of Asia-Pacific Markets Independently Analyzed with Annual Shipments in '000 Units for Years 2014 through 2020 (includes corresponding Graph/Chart)
    • Table 27: Asia-Pacific 6-Year Perspective for 4K Ultra HD Television (UHD TV) by Region/Country - Percentage Breakdown of Unit Shipments for China, and Rest of Asia-Pacific Markets for Years 2015 and 2020 (includes corresponding Graph/Chart)

5a. CHINA

  • A. Market Analysis
    • Outlook
    • China: The Most Important Market for UHD TV
    • Domestic Manufacturers Dominate the Market Scenario
    • Table 28: Chinese 4K UHD TV Market (2014): Percentage Share Breakdown of Volumes Sales for Chinese & Foreign Manufacturers (includes corresponding Graph/Chart)
    • Chinese Manufacturers Eye Global Market
    • Product Launches
    • Strategic Corporate Developments
    • Select Players
  • B. Market Analytics
    • Table 29: Chinese Recent Past, Current and Future Analysis for 4K Ultra HD Television (UHD TV) Market with Annual Shipments in '000 Units for Years 2014 through 2020 (includes corresponding Graph/Chart)

5b. REST OF ASIA-PACIFIC

  • A. Market Analysis
    • Outlook
    • UHD TV Sees Opportunities in the Indian TV Market
    • Product Launches
    • Select Players
  • B. Market Analytics
    • Table 30: Rest of Asia-Pacific Recent Past, Current and Future Analysis for 4K Ultra HD Television (UHD TV) Market with Annual Shipments in '000 Units for Years 2014 through 2020 (includes corresponding Graph/Chart)

6. LATIN AMERICA

  • A. Market Analysis
    • Outlook
  • B. Market Analytics
    • Table 31: Latin American Recent Past, Current and Future Analysis for 4K Ultra HD Television (UHD TV) Market with Annual Shipments in '000 Units for Years 2014 through 2020 (includes corresponding Graph/Chart)

7. REST OF WORLD

  • A. Market Analysis
    • Outlook
    • Product Launch
  • B. Market Analytics
    • Table 32: Rest of World Recent Past, Current and Future Analysis for 4K Ultra HD Television (UHD TV) Market with Annual Shipments in '000 Units for Years 2014 through 2020 (includes corresponding Graph/Chart)

IV. COMPETITIVE LANDSCAPE

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