ウルトラHDテレビ（UHD TV）市場：製品、用途、地域別、2024年～2031年

ウルトラHDテレビ（UHD TV）市場評価、2024年～2031年

高画質コンテンツに対する需要の高まりが、ウルトラHDテレビ（UHD TV）の普及を後押ししています。OLEDやQLEDなどのディスプレイ技術の革新により画質が向上し、UHDテレビに対する消費者の関心が高まることで、市場規模は2024年に3,916億9,000万米ドルを突破し、2031年には約1兆6,677億3,000万米ドルに達します。

これに加え、ホームエンタテインメント・システムへの支出が増加したことで、消費者は没入感のある視聴体験を得るためにUHDテレビにアップグレードするようになり、ウルトラHDテレビ（UHD TV）の普及に拍車がかかっています。ストリーミング機能を内蔵したスマートTVの台頭は、多機能デバイスを求める消費者を引き付けており、2024年から2031年にかけて市場のCAGR21.9%での成長を可能にしています。

ウルトラHDテレビ（UHD TV）市場：定義/概要

4Kテレビとしても知られるウルトラHDテレビ（UHD TV）は、フルHD（1080p）の4倍にあたる3840×2160ピクセルの解像度を提供するテレビ・ディスプレイ技術を指します。この高いピクセル密度により、よりシャープで詳細な画像が得られ、全体的な視聴体験が向上します。UHDテレビは多くの場合、より広い色域とより高いダイナミックレンジ（HDR）をサポートしており、より鮮やかで生き生きとした映像に貢献しています。

UHDテレビは主にホームエンターテインメントシステムで使用され、映画、スポーツ、ゲームなどの視聴品質を大幅に向上させる。Netflix、Amazon Prime、Disney+などのストリーミング・サービスはUHDでコンテンツを提供しており、これらのテレビは高品質のメディア体験を求める消費者にとって理想的なものとなっています。さらに、小売店のディスプレイ、ギャラリー、企業のプレゼンテーションなど、優れた画質で注目を集め、情報を効果的に伝えることができる商業的な場面でのUHDテレビの使用も増えています。

家庭における大画面化の進展は、ウルトラHDテレビ（UHD TV）の普及をどのように促進するか？

優れた画質と没入感のある視聴体験に対する消費者の需要の高まりが、ウルトラHDテレビ（UHD TV）市場の主な促進要因となっています。コンテンツ制作者や放送事業者がより多くの4Kや8Kコンテンツを制作するにつれて、消費者は強化されたディテールと鮮明さを十分に堪能するためにテレビをアップグレードしています。Consumer Technology Associationによると、米国における4K UHDテレビの出荷台数は2023年に2,500万台に達し、テレビ市場全体のかなりの部分を占める。この動向は、価格がより手頃になり、コンテンツの入手可能性が拡大するにつれて、今後も続くと予想されます。

家庭でより大きな画面サイズが採用されるようになっていることも、UHDテレビ市場の大きな促進要因です。居住空間が進化し、消費者が家庭でより映画的な体験を求めるようになるにつれ、より高解像度の大型テレビへの需要が高まっています。米国エネルギー情報局は、米国家庭の平均テレビ画面サイズは2020年の47インチから2023年には50インチに拡大すると報告しています。このような大画面へのシフトは、高解像度の利点がより大きなディスプレイでより明確になるため、当然UHDテレビに有利に働く。LGエレクトロニクスは2024年5月に98インチの新型OLED UHDテレビを発表し、この動向に乗じて、プレミアムな大画面視聴体験を求める消費者をターゲットにしました。

技術の進歩とスマート機能の統合がUHDテレビ市場を牽引しています。最新のUHDテレビは画質の向上だけでなく、コネクティビティの強化、AIを活用したコンテンツ推薦、スマートホームエコシステムとのシームレスな統合を実現しています。米国通信情報局は、2023年には米国世帯の82%が少なくとも1台のインターネット接続テレビ機器を持っていると報告しており、最新のテレビにおけるスマート機能の重要性を浮き彫りにしています。

ウルトラHDテレビ（UHD TV）の技術的断片化と互換性の問題は市場成長を抑制するか？

ウルトラHDテレビ（UHD TV）市場は、生産コストと技術コストの高さから大きな課題に直面しています。UHDテレビの価格は時間の経過とともに低下しているもの、初期投資は標準的なHDモデルと比べて依然として多額です。この経済的障壁は、予算に敏感な消費者のアップグレードを躊躇させ、潜在的な市場規模を制限し、普及率を鈍らせる可能性があります。

もうひとつの制約は、UHDコンテンツの入手可能性とアクセシビリティです。ストリーミングサービスや放送局はUHDの提供を徐々に増やしているが、コンテンツの不足は消費者の関心を妨げる可能性があります。潜在的な購入者が、UHDテレビの購入を正当化するのに十分な品質のコンテンツがないと感じれば、既存のモデルに固執することを選ぶかもしれないです。

市場はまた、技術的な断片化と互換性の問題にも影響されます。HDR、ドルビービジョン、解像度の違いなど様々なフォーマットがあるため、消費者は何を選べばいいのか混乱してしまいます。このような複雑さは、購入者がすぐに陳腐化したり、現在のセットアップと互換性のない技術に投資することを恐れ、購入決定を躊躇することにつながる可能性があります。

目次

第1章 世界のウルトラHDテレビ（UHD TV）市場のイントロダクション

• 市場概要
• 調査範囲
• 前提条件

第2章 エグゼクティブサマリー

第3章 VERIFIED MARKET RESEARCHの調査手法

• データマイニング
• バリデーション
• 一次資料
• データソース一覧

第4章 世界のウルトラHDテレビ（UHD TV）市場展望

• 概要
• 市場力学
• 促進要因
• 抑制要因
• 機会
• ポーターのファイブフォースモデル
• バリューチェーン分析

第5章 ウルトラHDテレビ（UHD TV）の世界市場：製品別

39～54インチ

第55章 インチ

57～64インチ

第6章 ウルトラHDテレビ（UHD TV）の世界市場：用途別

• 住宅用
• 業務用

第7章 ウルトラHDテレビ（UHD TV）の世界市場：地域別

• 北米
• 米国
• カナダ
• メキシコ
• 欧州
• ドイツ
• 英国
• フランス
• その他欧州
• アジア太平洋
• 中国
• 日本
• インド
• その他アジア太平洋地域
• 世界のその他の地域
• ラテンアメリカ
• 中東・アフリカ

第8章 世界のウルトラHDテレビ（UHD TV）市場：競合情勢

• 概要
• 各社の市場ランキング
• 主な開発戦略

第9章 企業プロファイル

• Guangdong Changhong Electronics
• Hisense International
• Hong Kong Skyworth Digital Holdings
• Konka
• LG Electronics
• Micromax Informatics
• Panasonic
• Samsung Electronics
• Sharp
• Sony
• TCL Multimedia Technology Holdings
• Toshiba
• Videocon Industries

第10章 付録

• 関連レポート

Ultra HD Television (UHD TV) Market Valuation - 2024-2031

Rising demand for high-quality content is propelling the adoption of Ultra HD Television (UHD TV). Innovations in display technology, such as OLED and QLED, enhance picture quality and drive consumer interest in UHD TVs is driving the market size surpass USD 391.69 Billion valued in 2024 to reach a valuation of aroundUSD 1667.73 Billion by 2031.

In addition to this, increased spending on home entertainment systems encourages consumers to upgrade to UHD TVs for an immersive viewing experience is spurring up the adoption of Ultra HD Television (UHD TV). The rise of smart TVs with built-in streaming capabilities attracts consumers looking for multifunctional devices is enabling the market grow at aCAGR of 21.9%from 2024 to 2031.

Ultra HD Television (UHD TV) Market: Definition/ Overview

Ultra HD Television (UHD TV), also known as 4K TV, refers to a television display technology that offers a resolution of 3840 x 2160 pixels, which is four times the resolution of Full HD (1080p). This high pixel density results in sharper, more detailed images and enhances the overall viewing experience. UHD TVs often support a wider color gamut and higher dynamic range (HDR), contributing to more vibrant and lifelike visuals.

UHD TVs are primarily used in home entertainment systems, where they significantly enhance the quality of viewing for movies, sports, and gaming. Streaming services such as Netflix, Amazon Prime, and Disney+ offer content in UHD, making these televisions ideal for consumers seeking high-quality media experiences. Additionally, UHD TVs are increasingly being used in commercial settings, such as retail displays, galleries, and corporate presentations, where superior image quality can capture attention and convey information effectively.

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How will Growing Adoption of Larger Screen Sizes in Homes Increase Adoption of Ultra HD Television (UHD TV)?

The increasing consumer demand for superior picture quality and immersive viewing experiences is a key driver of the Ultra HD Television (UHD TV) market. As content creators and broadcasters produce more 4K and 8K content, consumers are upgrading their TVs to fully appreciate the enhanced detail and clarity. According to the Consumer Technology Association, 4K UHD TV shipments in the United States reached 25 million units in 2023, representing a significant portion of the overall TV market. This trend is expected to continue as prices become more affordable and content availability expands.

The growing adoption of larger screen sizes in homes is another major driver for the UHD TV market. As living spaces evolve and consumers seek more cinematic experiences at home, the demand for bigger TVs with higher resolutions has increased. The U.S. Energy Information Administration reported that the average TV screen size in American households grew to 50 inches in 2023, up from 47 inches in 2020. This shift towards larger screens naturally favors UHD TVs, as the benefits of higher resolution become more apparent on bigger displays. LG Electronics capitalized on this trend by introducing a new 98-inch OLED UHD TV in May 2024, targeting consumers looking for premium, large-screen viewing experiences.

Technological advancements and the integration of smart features are driving the UHD TV market forward. Modern UHD TVs offer not just improved picture quality, but also enhanced connectivity, AI-powered content recommendations, and seamless integration with smart home ecosystems. The National Telecommunications and Information Administration reported that 82% of U.S. households had at least one internet-connected TV device in 2023, highlighting the importance of smart features in modern TVs.

Will Technological Fragmentation and Compatibility Issues of Ultra HD Television (UHD TV) Restrain Its Market Growth?

The Ultra HD television (UHD TV) market faces significant challenges due to the high cost of production and technology. While prices for UHD TVs have decreased over time, the initial investment remains substantial compared to standard HD models. This financial barrier can deter budget-conscious consumers from upgrading, limiting the potential market size and slowing adoption rates.

Another restraint is the availability and accessibility of UHD content. While streaming services and broadcasters are gradually increasing their UHD offerings, a lack of content can hinder consumer interest. If potential buyers perceive that there isn't enough quality content available to justify the purchase of a UHD TV, they may choose to stick with their existing models.

The market is also impacted by technological fragmentation and compatibility issues. With various formats such as HDR, Dolby Vision, and differing resolutions, consumers can become confused about what to choose. This complexity can lead to hesitance in purchasing decisions, as buyers may fear investing in a technology that could quickly become obsolete or incompatible with their current setups.

Category-Wise Acumens

Will 57-64 Inches Segment Hold Major Share sin Ultra HD Television (UHD TV) Market?

The 57-64 inches segment has emerged as the dominant force in the Ultra HD Television (UHD TV) market, striking an optimal balance between immersive viewing experiences and practical home integration. This size range offers consumers a cinematic feel without overwhelming average living spaces, making it particularly popular in urban and suburban households. According to the U.S. Energy Information Administration's Residential Energy Consumption Survey, televisions in the 55-65 inch range accounted for 38% of all TV purchases in 2023, the largest share of any size category. This statistic underscores the segment's popularity among consumers.

The 57-64 inches segment's dominance is further reinforced by its sweet spot in terms of price-to-size ratio, offering consumers significant screen real estate without the premium costs associated with larger models. This size range also benefits from a wide availability of 4K content, which is optimally viewed on screens of this size at typical viewing distances. The Consumer Technology Association reported that 4K UHD TVs in the 57-64 inch range saw a 15% year-over-year increase in unit sales in 2023, outpacing growth in other size categories. Capitalizing on this trend, LG Electronics launched a new series of OLED UHD TVs in May 2024, featuring an expanded selection of 60 and 65-inch models with enhanced gaming features and smart home integration.

Which Factors are Contributing to the Dominance of Commercial Segment in Ultra HD Television (UHD TV) Market?

The commercial segment has emerged as a dominant force in the Ultra HD Television (UHD TV) market, driven by increasing adoption in various business sectors such as retail, hospitality, healthcare, and corporate environments. These industries are leveraging UHD TVs for digital signage, information displays, and immersive customer experiences. According to the U.S. Bureau of Labor Statistics, the number of digital display advertising and media buyers increased by 12% in 2023, indicating a growing demand for high-quality display solutions in commercial settings. This trend underscores the importance of UHD TVs in modern business operations. In a recent development, Samsung Electronics announced in March 2024 the launch of a new line of commercial UHD displays specifically designed for retail environments, featuring AI-powered content optimization and seamless integration with point-of-sale systems.

The hospitality industry has been a significant contributor to the commercial UHD TV market's growth, with hotels and resorts upgrading their in-room entertainment systems to enhance guest experiences. The U.S. Travel Association reported that hotel technology investments increased by 8.5% in 2023, with a substantial portion allocated to in-room entertainment upgrades. This statistic highlights the sector's commitment to providing premium viewing experiences for guests.

Country/Region-wise Acumens

Will Strong Presence of Major UHD TV Manufacturers Enhance Adoption of Ultra HD Television (UHD TV) in Asia Pacific?

The Asia Pacific region has emerged as the dominant force in the Ultra HD Television (UHD TV) market, driven by rapid technological adoption, increasing disposable incomes, and a growing middle class across countries like China, India, and South Korea. The region's large population and appetite for cutting-edge consumer electronics have created a vast market for UHD TVs. According to China's Ministry of Industry and Information Technology, 4K TV shipments in the country reached 52 million units in 2023, accounting for over 60% of all TV shipments. This statistic underscores the region's significant contribution to the global UHD TV market.

The strong presence of major UHD TV manufacturers in the Asia Pacific region, particularly in South Korea and Japan, has further solidified its dominance in the market. These companies benefit from local supply chains, advanced manufacturing capabilities, and a deep understanding of regional consumer preferences. The Japan Electronics and Information Technology Industries Association reported that UHD TV production in Japan increased by 15% in the fiscal year 2023-2024, reflecting the region's growing manufacturing prowess in this sector. Capitalizing on this trend, Samsung Electronics unveiled its latest Neo QLED UHD TV series in May 2024, featuring advanced Mini-LED technology and AI-enhanced picture quality, specifically tailored to meet the diverse needs of Asia Pacific consumers.

Will Rising Investment in R&D in North America Mature Ultra HD Television (UHD TV) Market?

North America is experiencing substantial growth in the Ultra HD Television (UHD TV) market, projected to reach approximately $36 billion by 2025, according to the Consumer Technology Association's report released in January 2022. This growth is fueled by the increasing consumer demand for high-quality viewing experiences, especially with the rise of streaming services offering UHD content. The adoption of 4K TVs is being accelerated by falling prices and improved technology. Enhanced features like High Dynamic Range (HDR) and wider color gamuts are making UHD TVs more appealing to consumers. As a result, manufacturers are focusing on innovation to capture this growing market segment.

In recent news, Samsung announced in August 2023 its latest line of Neo QLED 8K TVs, showcasing advanced features that enhance image quality and user experience. This launch is part of their strategy to maintain leadership in the UHD TV market amid rising competition. LG also revealed updates to its OLED UHD lineup, emphasizing energy efficiency and smart home integration in September 2023. Both companies are investing heavily in R&D to differentiate their products and meet consumer expectations for immersive viewing experiences. This competitive landscape indicates strong growth potential as major players innovate and expand their offerings.

Competitive Landscape

The Ultra HD Television (UHD TV) market is a dynamic and competitive space, characterized by a diverse range of players vying for market share. These players are on the run for solidifying their presence through the adoption of strategic plans such as collaborations, mergers, acquisitions, and political support.

The organizations are focusing on innovating their product line to serve the vast population in diverse regions. Some of the prominent players operating in the Ultra HD Television (UHD TV) market include:

• Samsung
• LG Electronics
• Sony
• Panasonic
• TCL
• Hisense
• Vizio
• Philips
• Sharp
• Mitsubishi Electric
• Xiaomi
• JVC
• Sceptre
• Toshiba
• Bang & Olufsen
• Grundig
• Roku
• Apple (via Apple TV 4K)
• Amazon (via Fire TV)
• Nvidia (via Shield TV)

Latest Developments

• In October 2023, LG Electronics announced the launch of its new OLED evo G3 series, featuring a brighter picture and enhanced audio capabilities. These TVs are designed to provide a premium viewing experience for consumers seeking the best in home entertainment.
• In November 2023, Samsung unveiled its QD-OLED S95C series, which offers a combination of quantum dot and OLED technologies for improved color accuracy and brightness. This series aims to compete with LG's OLED offerings in the high-end UHD TV market.

TABLE OF CONTENTS

1. Introduction of Global Ultra HD Television (UHD TV) Market

• Overview of the Market
• Scope of Report
• Assumptions

2. Executive Summary

3. Research Methodology of Verified Market Research

• Data Mining
• Validation
• Primary Interviews
• List of Data Sources

4. Global Ultra HD Television (UHD TV) Market Outlook

• Overview
• Market Dynamics
• Drivers
• Restraints
• Opportunities
• Porters Five Force Model
• Value Chain Analysis

5. Global Ultra HD Television (UHD TV) Market, By Product

39-54 Inches

55 Inches

57-64 Inches

6. Global Ultra HD Television (UHD TV) Market, By Application

• Residential
• Commercial

7. Global Ultra HD Television (UHD TV) Market, By Geography

• North America
• U.S.
• Canada
• Mexico
• Europe
• Germany
• UK
• France
• Rest of Europe
• Asia Pacific
• China
• Japan
• India
• Rest of Asia Pacific
• Rest of the World
• Latin America
• Middle East & Africa

8. Global Ultra HD Television (UHD TV) Market Competitive Landscape

• Overview
• Company Market Ranking
• Key Development Strategies

9. Company Profiles

• Guangdong Changhong Electronics
• Hisense International
• Hong Kong Skyworth Digital Holdings
• Konka
• LG Electronics
• Micromax Informatics
• Panasonic
• Samsung Electronics
• Sharp
• Sony
• TCL Multimedia Technology Holdings
• Toshiba
• Videocon Industries

10. Appendix

• Related Reports