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モバイル付加価値サービス (MVAS) の世界市場

Mobile Value Added Services (MVAS)

発行 Global Industry Analysts, Inc. 商品コード 289120
出版日 ページ情報 英文 429 Pages
納期: 即日から翌営業日
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モバイル付加価値サービス (MVAS) の世界市場 Mobile Value Added Services (MVAS)
出版日: 2017年09月01日 ページ情報: 英文 429 Pages
概要

当レポートでは、モバイル付加価値サービス (MVAS) の世界市場を取り上げ、米国、カナダ、日本、欧州、アジア太平洋、中東・アフリカおよびラテンアメリカなど、地域ごとの包括的分析を行うとともに、2014年から2020年に至る各年の実績/推定および予測、ならびにこれらの市場の過去7年間の分析を提供し、主要企業およびニッチ企業129社のプロファイルをまとめています。

第1章 イントロダクション、調査方法、製品定義

  • 調査の信頼性とレポートの制約
  • 免責事項
  • データの解釈とレポートのレベル
    • 定量技法および分析法
  • 製品の定義と調査範囲

第2章 エグゼクティブサマリー

  • 産業概要
    • 通信産業における主なマイルストーン
    • モバイル付加価値サービス:モバイル通信産業へ向かう新しい成長のベクトル
    • MVASの提供:MSPのオプション以上のもの
    • MSPからモバイルユーザーへ:モバイル産業バリューチェーン全体はMVASへ賭ける
    • 従来のSMS/MMSサービスは新しいインターネット&アプリケーション型MVASサービスによって影が薄くなる
    • MVAS市場:経済低迷の期間に対してかなり立ち直りが早い
    • 展望
    • 発展途上市場:成長のホットスポット
    • MSPの積極的な顧客保持戦略が先進市場におけるMVASに対する需要を持続させる
    • モバイルユーザーの成長がMVASを促進
    • 主な機会指標
    • スマートフォン売上の拡大がMVAS市場のけん引に役立つ
    • 消費者のモバイル利用習慣の変化がMVAS市場にとっての良い兆候
    • アプリケーションストアのモバイルコンテンツ流通を変革:モバイル付加価値データサービスのけん引に役立つ
    • 有料サービスか無料アプリか:いずれにしてもMVAS参入者にとっての機会
    • 好ましい人口動態動向がMVASの市場展望を強化
  • 注目動向・成長促進要因・課題
    • モバイルインターネットアクセス:主要な収益の貢献要因
    • エンターテインメントコンテンツの需要拡大
    • 主な機会指標
    • モバイルミュージックがMVAS市場の成長を後押し
    • モバイルゲームが機会を提示
    • モバイルビデオに対する堅調な需要が成長を促進
    • モバイルTVがMVAS市場参入者に追加収入をもたらす
    • MVAS市場参入者にとっての収入
    • モバイルギャンブル市場が世界的に急成長中
    • 「移動中のソーシャルネットワーキング」がMVAS市場の成長を促す
    • 位置情報サービスが機会を拡大
    • 位置情報広告の導入が急増
    • 従来のメッセージ型サービスへ市場機会を蘇らせるプレミアムSMS
    • M-コマース:急成長するMVASセグメント
    • モバイルバンキング市場:激化するモバイルデータトラフィックの流れ
    • モバイル決済:大きな収入源
    • ユーティリティMVAS:人気の拡大
    • M-ガバナンス:新たな未開拓分野
    • M-ラーニング:移動中のラーニング (学習)
    • M-ラーニングVAS:利益の大きい市場
    • M-ヘルス・M-農業が軌道に乗る
    • M広告が注目を集める
    • 企業:モバイルデータプロバイダーの重要セグメント
    • M-エンゲージメント:MVASの将来像
    • 新しいモバイルMVASサービスの成功を決定する高速ネットワーク
    • 「モバイルWiMAX」:高速ネットワークの世界においてその存在を誇示
    • MVASオーバーWi-Fi:新たな収入源
    • クラウド:モバイルVASの新パラダイム
    • 主な問題・課題
    • 海賊行為 (著作権侵害) :デジタル音楽およびビデオコンテンツにとっての火急の課題
  • モバイル付加価値サービス:概要
    • イントロダクション
    • 付加価値サービスの特徴
    • メリット
    • VASのデメリット
    • 付加価値サービスのコスト
    • 付加価値サービス:分類
    • スタンドアローン
    • 非スタンドアローン
    • VASの分類
    • インフォVAS
    • エンターテインメントVAS
    • M-コマースVAS
    • モバイル付加価値サービス
    • コール管理サービス
    • プッシュトゥトーク
    • 位置感応請求
    • モバイルデータサービス
    • VASアプリケーション
  • サービス開始
  • 最近の産業活動
  • 主要企業
  • 世界市場の展望

第3章 市場

  • 米国
  • カナダ
  • 日本
  • 欧州
    • フランス
    • ドイツ
    • イタリア
    • 英国
    • スペイン
    • ロシア
    • その他
  • アジア太平洋
    • 中国
    • インド
    • その他
  • 中東・アフリカ
  • ラテンアメリカ
    • アルゼンチン
    • ブラジル
    • メキシコ
    • その他

このページに掲載されている内容は最新版と異なる場合があります。詳細はお問い合わせください。

目次
Product Code: MCP-7839

This report analyzes the worldwide markets for Mobile Value Added Services (MVAS) in US$ Million. The report provides separate comprehensive analytics for the US, Canada, Japan, Europe, Asia-Pacific, Middle East & Africa, and Latin America. Annual estimates and forecasts are provided for the period 2016 through 2024. Also, a five-year historic analysis is provided for these markets. Market data and analytics are derived from primary and secondary research. Company profiles are primarily based on public domain information including company URLs. The report profiles 127 companies including many key and niche players such as -

Amazon.com, Inc.
America Movil SAB de CV
Apple, Inc.
AT&T, Inc.
Bharti Airtel Limited
Blackberry Limited

Table of Contents

I. INTRODUCTION, METHODOLOGY & PRODUCT DEFINITIONS

Study Reliability and Reporting Limitations

Disclaimers

Data Interpretation & Reporting Level

  • Quantitative Techniques & Analytics

Product Definitions and Scope of Study

  • Mobile Browsing
  • Mobile Finance
    • Mobile Payments
    • Mobile Banking
  • Location-Based Services
  • Mobile Texting
  • Other Mobile Value-added Services
    • Social Networking
    • Entertainment

II. EXECUTIVE SUMMARY

1. INDUSTRY OVERVIEW

  • A Prelude
  • Key Milestones in Telecom Industry
  • Internet Revolution Boosts MVAS Market
    • Table 1: Global Mobile Communication Industry (2013 & 2017): Percentages Share Breakdown for Revenue by Service Type Voice & Text Based Services and Data Services for the Years 2013 and 2017 (includes corresponding Graph/Chart)
    • Table 2: Global Mobile Communications Market: Data Subscriptions as a Percentage of the Overall Mobile Subscriptions for Years 2011 through 2016 (includes corresponding Graph/Chart)
  • The Unique Resilience of MVAS
  • Reshuffling of the MVAS Value Chain
  • Development of the New 'VAS 2.0' Ecosystem
  • Mobile Tipping Point: A Fast Approaching Phenomenon
  • Mobile Value Added Services Primed to Expand
  • Untapped Opportunities in Developing Markets
  • VAS Providers Gear Up for Wider Clientele
  • Offering of Value Added Services to Boost Adoption of m-Commerce
  • Providing MVAS - Now More of a Compulsion than an Option for MSPs
  • From MSPs to Mobile Users - Entire Mobile Industry Value Chain Bets Big on MVAS
  • A Peek at Various Value Chain Participants in MVAS Market
  • Application-to-Person Messaging
  • SMS Alternatives Emerge as the Mainstream
  • OTT Messaging Apps - Complementary or Supplementary to SMS?
  • VAS to Generate Huge Opportunities in Content and Applications
  • Factors Facilitating Mass Adoption of Content and Application
  • Mobile Music Downloads Rule the Roost in Emerging Markets
  • Mobile TV - The Next Big Bet
  • Market Strategies
    • Strengthening Operator Billing for Drive Monetization
    • Devoting more resources on apps Capable of Generating High ROI
    • Freemium Model
    • Partnering with OTT Players
    • Accepting Prepaid Segment
    • Reducing Complexity of Data Plans
  • Outlook
  • Growth in Mobile Users to Drive MVAS
  • Key Opportunity indicators
    • Table 3: Global Mobile Communications Market: Number of Mobile Subscribers (in Billion) for Years 2011-2016 (includes corresponding Graph/Chart)
    • Table 4: World Market for Mobile Phones: Breakdown of Volume Sales in Million Units for Years 2012, 2014 & 2016 (includes corresponding Graph/Chart)
  • Growing Smartphone Sales Lends Traction to MVAS Market
  • Opportunity Indicators
    • Table 5: Global Mobile Phones Market: Percentages Share Breakdown of Shipments by Feature Phones and Smartphones: 2012, 2014, 2016 & 2018 (includes corresponding Graph/Chart)
    • Table 6: Global Market for Smartphones (2014 & 2018P): Breakdown of Sales in Thousand Units (includes corresponding Graph/Chart)
    • Table 7: Smartphone Penetration Worldwide (as a Percentage of Total Population) for Major Countries: 2014 (includes corresponding Graph/Chart)
    • Table 8: Smartphone Penetration Rate (%) for Select Countries Worldwide as a Percentage of Mobile Phone Users: 2014 (includes corresponding Graph/Chart)
    • Table 9: Global Smartphones Market - Major Countries Ranked by CAGR for 2014-2020: US, Canada, Japan, France, Germany, Italy, UK, Russia, China, India, and Brazil (includes corresponding Graph/Chart)
  • Media Tablets too Add to the Demand for MVAS
  • Apple App Store & Google Play Revolutionize Mobile Content Distribution - Lend Traction to MVAS
  • App Store vs Google Play: A Comparative Analysis
  • Paid Services or Free Apps - Opportunity Nevertheless for MVAS Participants
    • Table 10: Global Mobile App Market (2014 & 2018): Percentage Share Breakdown of Revenues by App Category (includes corresponding Graph/Chart)
  • Changing Consumer Mobile Usage Habits Augur Well for MVAS Market
    • Table 11: Monthly Mobile Data Traffic (in MB) for Smartphones, Mobile PCs and Tablets: 2014 & 2020P (includes corresponding Graph/Chart)
    • Table 12: Most Performed Activity Using Smartphones: 2016 (includes corresponding Graph/Chart)
    • Table 13: Average Time Spent (in Minutes) on Mobile Apps on Smartphones & Tablets Worldwide Per User per Day - Breakdown by Category (2015) (includes corresponding Graph/Chart)
  • Favorable Demographic Trends Strengthens Market Prospects for MVAS
  • Developing Markets - Hotspots for Growth
  • Opportunity Indicators
    • Table 14: Global Mobile Telecommunications Market (2016): Percentage Share Breakdown of Unique Subscribers by Geographic Region (includes corresponding Graph/Chart)
    • Table 15: Global Mobile Subscriptions (2016): Percentage Breakdown by Country (includes corresponding Graph/Chart)
    • Table 16: Top 10 Countries with Active Mobile Subscriptions (in Millions): 2016 (includes corresponding Graph/Chart)
    • Table 17: Global Smartphones Market (2016 & 2020P): Percentage Share Breakdown of Sales by Geographic Region (includes corresponding Graph/Chart)
    • Table 18: Mobile Phone Internet Penetration Worldwide (2013 & 2017): Mobile Phone Internet Users as Percentage of Total Internet Users (includes corresponding Graph/Chart)
    • Table 19: Mobile Phone Internet Penetration Worldwide (2013 & 2017): Mobile Phone Internet Users as Percentage of Total Mobile Users (includes corresponding Graph/Chart)
    • Table 20: MVAS as a Percentage of Total Mobile Service Revenues by Developing Countries (2015) (includes corresponding Graph/Chart)
  • Aggressive Customer Retention Strategies by MSPs to Sustain Demand for MVAS in Developed Markets

2. NOTEWORTHY TRENDS, DRIVERS & ISSUES

  • Rising Usage of Connected Devices - A Key Growth Driver
  • Mobile Browsing - A Major Revenue Contributor
  • Key Statistical Data
    • Table 21: Global Mobile Internet Market (2016): Percentage Share Breakdown of Revenues by Category (includes corresponding Graph/Chart)
  • Data and New Technologies Rule the Roost
  • Growth of VAS and OTT Services
  • Advent of Social Media Platforms Foster Growth for MVAS
  • Increased Mobile Engagement Expected to Drive M-Commerce Revenues
  • Content Marketing, a Major Marketing Tactic for E-commerce
  • Chatbots for Handling Growing Volume
  • Social Media Platforms Help Brands to Serve Customers
    • Implementation of Business Features and Analytics
    • Paid Advertising Grows Rapidly Across Multiple Channels
    • Conversational E-Commerce for Conveying Personal Recommendations
  • Safe and Secure Payment Processing Technologies on Mobile Platforms
  • Artificial Intelligence for Automatic Interaction
  • Native Push Notifications, a Powerful Tool
  • Faster Delivery for Attracting Customers
  • Growing Penetration of Fixed/Mobile Networks and Internet based Devices Transforming Consumers' Mobile Communications Behaviors
  • VAS to Boost Adoption of mobile Phones for Making Payments and Purchasing
  • Growing Popularity of In-aisle Payment Technology
  • Personalized Experience for Customers
  • Online Advertising Driving MVAS
  • Popularity of Video Content
  • Ecommerce and mCommerce
  • Improved Social Engagement on Social Media
  • Wearables Drive MVAS
  • Trends Shaping the Global Mobile Ecosystem
  • Artificial Intelligence for Strengthening Performance of Emerging Sectors
  • Impressive Growth in Revenue Generation by Content Services
  • Robust Demand of Smartphones in Emerging Markets
  • Primary Use of Mobile Internet by New Mobile Subscribers
    • Asian Markets to Contribute Maximum New Mobile Subscribers
  • Growth in OTT Communications Apps Negatively Impacting P2P SMS
  • A2P SMS Adoption by Enterprises Continues to Grow
  • Innovations in A2P SMS Landscape
  • Quality Enhancement
  • Enhancing Effectiveness
  • MNOs Move to Protect Revenues
  • Enterprise Communications Enter the OTT Space
  • Greater Engagement of OTT Communications Apps with Enterprises
  • Use of SMS for Internal Communication in Enterprises
  • Expanded Usage of SMS Communication by Enterprises
  • Key SMS Alternatives
  • Future Technological Developments
  • WebRTC in the Enterprise
  • Growing Usage of WebRTC Technology in Enterprises
  • WebRTC as Substitute for A2P SMS
  • Mobile Finance - The Fastest Growing MVAS Segment
  • Smartphones: A Key Enabler of Mobile Finance/Commerce
    • Select Innovative Mobile Apps for M-Commerce: Name and Brief Description
  • Mobile Banking Market - An Intensifying Mobile Data Traffic Stream
    • Table 22: Mobile Banking Market: Breakdown of Number of Mobile Banking Subscribers (in Millions) for Years 2012, 2013, 2015, 2017 & 2019 (includes corresponding Graph/Chart)
  • Mobile Payments - A Large Revenue Generator
    • Table 23: Mobile Payment Market: Number of Mobile Payment Users (in Million) by Region for Years 2010, 2012, 2014 & 2016 (includes corresponding Graph/Chart)
  • Location-Based Services Extend Opportunity
  • Location-Based Advertising Gain Rapid Adoption
  • Premium SMS to Revive Market Opportunities for Traditional Messaging Based Services
  • Growing Demand for Entertainment Content
  • Key Opportunity Indicators
    • Table 24: Global Mobile Entertainment Market (2016): Percentage Share Breakdown of Revenues by Type of Service/Content (includes corresponding Graph/Chart)
  • Mobile Music Fuels MVAS Market Growth
    • Key Statistical Data
    • Table 25: Global Mobile Music Market (2016): Percentage Share Breakdown of Revenues by Segment (includes corresponding Graph/Chart)
    • Table 26: Untapped Potential in Store for Mobile Cloud Music Services - Presented as Percentage Share of Mobile Users Accessing Music Applications Over Mobile Phones by Time Spent (for the year 2016) (includes corresponding Graph/Chart)
    • Table 27: Average Listener Hours for Mobile Music for the years 2010, 2011, 2012 & 2014 for Web and Mobile (in Billions of Hours) (includes corresponding Graph/Chart)
  • Mobile Gaming Offers Opportunities On a Platter
    • Key Statistical Data
    • Table 28: Global Mobile Gaming Market (2016 & 2020P): Percentage Share Breakdown of Revenues by Region/Country (includes corresponding Graph/Chart)
    • Table 29: Global Mobile Gaming Market (2016 & 2020P): Percentage Share Breakdown of Revenues by Device Type (includes corresponding Graph/Chart)
    • Lure of Mobile Games Tough To Resist
      • Key Statistical Findings
    • Table 30: Global Gaming Market (2016): Percentage Share Breakdown of Traditional and Mobile Gamers by Age Bracket (includes corresponding Graph/Chart)
    • Table 31: Percentage Breakdown of Time Spent by Users on Mobile Games by Location (includes corresponding Graph/Chart)
  • Strong Demand for Mobile Video Provides Growth Impetus
    • 'Videoization' of MVAS Gains Momentum
  • Mobile TV Generates Additional Revenues for MVAS Market Participants
    • Mass Adoption - Focus Area for Operators
    • Mobile TV Holds Bright Prospects for Mobile Advertising Revenue
  • Mobile Gambling Market on Roll Worldwide
  • 'Social Networking on the Move' Encourages MVAS Market Growth
  • Key Statistical Data
    • Table 32: Mobile Social Networking Market Worldwide (2016): Percentage of Mobile Subscribers Accessing Mobile Web in Major Countries (includes corresponding Graph/Chart)
    • Table 33: Mobile Social Media Apps Market Worldwide (2016): Percentage of Mobile Users Accessing Social Media Apps in Major Countries (includes corresponding Graph/Chart)
  • Utility MVAS to Grow in Popularity in Coming Years
  • M-Governance: An Emerging Frontier
  • M-Learning: Learning on the Move
    • Table 34: World Mobile Learning Market: Compounded Annual Growth Rates (CAGR) for Mobile Learning Products for the Period 2014-2020 by Region (includes corresponding Graph/Chart)
    • M-Learning VAS - A Lucrative Market
  • M-Health Gaining Traction in Healthcare
    • Key Factors Driving mHealth
    • Medical Apps: Where Health Meets Technology
  • M-Agriculture Tends to Emerge as a Boon for Agriculture Community
  • M-Advertising Gains Prominence
  • Key Statistical Data
    • Table 35: Global Mobile Advertising Market (2014 & 2020P): Percentage Share Breakdown of Revenues by Region/Country (includes corresponding Graph/Chart)
    • Table 36: Global Mobile Ad Market (2014): Percentage Share Breakdown of Spending by Segment (includes corresponding Graph/Chart)
    • Table 37: Global Mobile Ad Market (2013): Spending in US$ Per Mobile Internet User by Country (includes corresponding Graph/Chart)
    • Table 38: Global Digital Ad Market (2013): Spending in US$ Per Internet User by Country (includes corresponding Graph/Chart)
  • Enterprise: A Critical Segment for Mobile Data Providers
  • M-Engagement: The Future of MVAS
  • High-Speed Networks Determine Success of New Mobile MVAS Services
    • Table 39: Global Mobile Telecommunications Sector (2016): Number of Active Mobile Broadband Subscriptions, AND Percentage of Active Mobile Broadband Subscriptions per 100 Population, for the Americas, Europe, CIS Countries, Asia-Pacific, the Middle East, and Africa (includes corresponding Graph/Chart)
  • MVAS Over Wi-Fi: An Emerging Revenue Generator
  • Cloud - The New Paradigm for Mobile VAS
  • Network Operators Lean Towards Managed MVAS Services
  • Key Issues & Challenges
  • Piracy - A Burning Issue for Digital Music & Video Content

3. MOBILE VALUE ADDED SERVICES - AN OVERVIEW

  • An Introduction
  • Characteristics of Value Added Services
  • Advantages
  • Disadvantages of VAS
  • Costs of Value Added Services
  • Value Added Services - A Classification
  • Based on Nature of Service Delivery
    • Standalone
    • Non-Standalone
  • Based on Nature of Service
    • Mobile Browsing
    • Mobile Finance
      • Mobile Payments
      • Mobile Banking
    • Location-Based Services
    • Mobile Texting
    • Other Mobile Value-added Services
      • Social Networking
      • Entertainment
      • Call Management Services
      • Push-to-Talk
      • Location Sensitive Billing
  • VAS Applications

4. SERVICE LAUNCHES

  • Terrapay Introduces international mobile money transfers in Uganda
  • Apple Launches Redesigned App Store
  • OnMobile Introduces ONMO Express App in the US
  • Samsung Unveils Samsung Pay
  • Samsung Introduces Samsung Pay in India
  • Apple Unveils Clips
  • ZTE Introduces RCS Based Video Call Solution
  • Route Mobile and Aircel Partner to Introduce SMSC-as-a-Service
  • BSNL Offers Discounts on VAS for NGN Customers
  • Intex to Introduce VAS on Company's Devices
  • Google Partners with Sprint to Launch RCS Messaging
  • AT&T Unveils New Mobile Share Advantage Plan
  • Sparkle and 365squared Introduce SMS Booster for Mobile Operators
  • 365squared Unveils 365messenger
  • Defne Introduces Intelligent Mobile Marketing Platform
  • eServGlobal Introduces Advanced Customer Adoption Module
  • Vodafone Introduces Vodafone Cash in Ghana
  • Telefonica and TeleSign Unveil 'Travel Alerts'
  • eServGlobal Introduces Mobile Money Smartphone App

5. RECENT INDUSTRY ACTIVITY

  • Samsung Pay and PayPal Sign Strategic Partnership
  • Huawei and WorldRemit Partner for Expanding Mobile Money Transfer Footprint
  • LINK Mobility to Acquire Voicecom AD
  • MTS Introduces Redesigned Money Wallet App
  • IMImobile and Telenor Group Sign Agreement
  • Nunace Acquires mCarbon Tech Innovations
  • Xura to Acquire Mitel Mobility
  • Carlyle Group Acquires Minority Stake in FS
  • Payguru and Empello Sign Strategic Partnership for Mobile Payments in Turkey
  • Digital Turbine Enters into Partnership with Brightstar to Provide VAS to OEMs and Carriers
  • Mahindra Comviva Becomes VAS Partner for du
  • Vodafone and HomeSend to Extend M-Pesa to New Markets
  • Orange and Google Enter into Partnership for VAS in the Middle East & Africa
  • FIH Mobile Acquires Minority Stake in MoMagic Technologies
  • Google Takes Over Jibe Mobile
  • Merged Entity of Comverse and Acision Renamed Xura
  • Comverse Acquires Acision
  • mGage Acquires Unicel Technologies
  • PayPal Acquires Paydiant
  • Mahindra Comviva to Expand its Business in the Americas

6. FOCUS ON SELECT PLAYERS

  • Amazon.com, Inc. (USA)
  • America Movil SAB de CV (Mexico)
  • Apple, Inc. (USA)
  • AT&T, Inc. (USA)
  • Bharti Airtel Limited (India)
  • Blackberry Limited (Canada)
  • Computaris International Ltd. (UK)
  • Dialogic, Inc. (USA)
  • eServGlobal (France)
  • Etihad Etisalat Co., (Saudi Arabia)
  • Gemalto NV (The Netherlands)
  • Google, Inc. (USA)
  • Huawei Technologies Co. Ltd. (China)
  • Intersec SA (France)
  • KongZhong Corp. (China)
  • Mavenir Systems, Inc. (USA)
  • NTT DoCoMo, Inc. (Japan)
  • OnMobile Global Ltd. (India)
  • Opencode Systems Ltd. (Bulgaria)
  • Samsung Electronics Co. Ltd. (South Korea)
  • Samsung Apps
  • Sprint Corporation (USA)
  • Tech Mahindra Limited (India)
  • CanvasM Technologies Limited (India)
  • Mahindra Comviva (India)
  • Telefonica S.A. (Spain)
  • Vodafone Group plc (UK)
  • ZTE Corporation (China)

7. GLOBAL MARKET PERSPECTIVE

    • Table 40: World Recent Past, Current & Future Analysis for Mobile Value Added Services by Geographic Region - US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East & Africa, and Latin America Markets Independently Analyzed with Annual Revenues in US$ Million for Years 2016 through 2024 (includes corresponding Graph/Chart)
    • Table 41: World Historic Review for Mobile Value Added Services by Geographic Region - US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East & Africa, and Latin America Markets Independently Analyzed with Annual Revenues in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart)
    • Table 42: World 14-Year Perspective for Mobile Value Added Services by Geographic Region - Percentage Breakdown of Revenues for US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East & Africa, and Latin America Markets for Years 2011, 2017 & 2024 (includes corresponding Graph/Chart)
  • By Service Type
    • Table 43: World Recent Past, Current & Future Analysis for Mobile Value Added Services by Service Type - Mobile Browsing, Mobile Finance, Location Based Services, Mobile Texting, and Others Markets Independently Analyzed with Annual Revenues in US$ Million for Years 2016 through 2024 (includes corresponding Graph/Chart)
    • Table 44: World Historic Review for Mobile Value Added Services by Service Type - Mobile Browsing, Mobile Finance, Location Based Services, Mobile Texting, and Others Markets Independently Analyzed with Annual Revenues in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart)
    • Table 45: World 14-Year Perspective for Mobile Value Added Services by Service Type - Percentage Breakdown of Revenues for Mobile Browsing, Mobile Finance, Location Based Services, Mobile Texting, and Others Markets for Years 2011, 2017 & 2024 (includes corresponding Graph/Chart)

III. MARKET

1. THE UNITED STATES

  • A. Market Analysis
    • Current and Future Analysis
    • E-commerce Market in the US Grows with the Increased Smartphone Penetration
    • Market Participants Look Up to MVAS for Increasing Revenue
    • Rapid Proliferation of 3G and 4G Services to Improve MVAS Prospects
    • High Smartphone Penetration - A Boon for MVAS Market in the US
    • Table 46: US Mobile Phones Market (2015): Breakdown of New Mobile Phone Sales by Type of Phone - Smartphone & Feature Phones (includes corresponding Graph/Chart)
      • New-Generation LTE-Enabled Smartphones Widen Scope of MVAS
    • Mobile Video Services Gain Traction in the US
    • Mobile Gaming Continues to Gain Attention
    • Ringtones Market on the Wane
    • Expanding Role of M-Health in the US Healthcare Sector
    • Service Launches
    • Strategic Corporate Developments
    • Select Players
  • B. Market Analytics
    • Table 47: US Recent Past, Current & Future Analysis for Mobile Value Added Services Market Analyzed with Annual Revenues in US$ Million for Years 2016 through 2024 (includes corresponding Graph/Chart)
    • Table 48: US Historic Review for Mobile Value Added Services Market Analyzed with Annual Revenues in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart)

2. CANADA

  • A. Market Analysis
    • Current and Future Analysis
    • Blackberry Limited - A Major Canadian Player
  • B. Market Analytics
    • Table 49: Canadian Recent Past, Current & Future Analysis for Mobile Value Added Services Market Analyzed with Annual Revenues in US$ Million for Years 2016 through 2024 (includes corresponding Graph/Chart)
    • Table 50: Canadian Historic Review for Mobile Value Added Services Market Analyzed with Annual Revenues in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart)

3. JAPAN

  • A. Market Analysis
    • Current and Future Analysis
    • Overview
    • NTT DoCoMo Inc. - A Major Japanese Player
  • B. Market Analytics
    • Table 51: Japanese Recent Past, Current & Future Analysis for Mobile Value Added Services Market Analyzed with Annual Revenues in US$ Million for Years 2016 through 2024 (includes corresponding Graph/Chart)
    • Table 52: Japanese Historic Review for Mobile Value Added Services Market Analyzed with Annual Revenues in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart)

4. EUROPE

  • A. Market Analysis
    • Current and Future Analysis
    • Overview
    • Mobile Gaming to Witness an Upsurge in Near Future
  • B. Market Analytics
    • Table 53: European Recent Past, Current & Future Analysis for Mobile Value Added Services by Geographic Region - France, Germany, Italy, UK, Spain, Russia and Rest of Europe Markets Independently Analyzed with Annual Revenues in US$ Million for Years 2016 through 2024 (includes corresponding Graph/Chart)
    • Table 54: European Historic Review for Mobile Value Added Services by Geographic Region - France, Germany, Italy, UK, Spain, Russia and Rest of Europe Markets Independently Analyzed with Annual Revenues in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart)
    • Table 55: European 14-Year Perspective for Mobile Value Added Services by Geographic Region - Percentage Breakdown of Revenues for France, Germany, Italy, UK, Spain, Russia and Rest of Europe Markets for Years 2011, 2017 & 2024 (includes corresponding Graph/Chart)

4a. FRANCE

  • A. Market Analysis
    • Current and Future Analysis
    • Service Launch
    • Select Players
  • B. Market Analytics
    • Table 56: French Recent Past, Current & Future Analysis for Mobile Value Added Services Market Analyzed with Annual Revenues in US$ Million for Years 2016 through 2024 (includes corresponding Graph/Chart)
    • Table 57: French Historic Review for Mobile Value Added Services Market Analyzed with Annual Revenues in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart)

4b. GERMANY

  • A. Market Analysis
    • Current and Future Analysis
  • B. Market Analytics
    • Table 58: German Recent Past, Current & Future Analysis for Mobile Value Added Services Market Analyzed with Annual Revenues in US$ Million for Years 2016 through 2024 (includes corresponding Graph/Chart)
    • Table 59: German Historic Review for Mobile Value Added Services Market Analyzed with Annual Revenues in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart)

4c. ITALY

  • A. Market Analysis
    • Current and Future Analysis
    • Service Launch
  • B. Market Analytics
    • Table 60: Italian Recent Past, Current & Future Analysis for Mobile Value Added Services Market Analyzed with Annual Revenues in US$ Million for Years 2016 through 2024 (includes corresponding Graph/Chart)
    • Table 61: Italian Historic Review for Mobile Value Added Services Market Analyzed with Annual Revenues in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart)

4d. THE UNITED KINGDOM

  • A. Market Analysis
    • Current and Future Analysis
    • Growing Usage of Mobile Devices for Accessing Internet
    • Mobile Operators Focus on Application-to-Person (A2P) SMS to Boost SMS Revenue
    • Table 62: UK SMS Market (2016): Percentage Share Breakdown of SMS Volume by Type - P2P SMS & A2P SMS (includes corresponding Graph/Chart)
    • Strategic Corporate Development
    • Select Players
  • B. Market Analytics
    • Table 63: UK Recent Past, Current & Future Analysis for Mobile Value Added Services Market Analyzed with Annual Revenues in US$ Million for Years 2016 through 2024 (includes corresponding Graph/Chart)
    • Table 64: UK Historic Review for Mobile Value Added Services Market Analyzed with Annual Revenues in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart)

4e. SPAIN

  • A. Market Analysis
    • Current and Future Analysis
    • Service Launch
    • Telefonica S.A. - A Major Spanish Player
  • B. Market Analytics
    • Table 65: Spanish Recent Past, Current & Future Analysis for Mobile Value Added Services Market Analyzed with Annual Revenues in US$ Million for Years 2016 through 2024 (includes corresponding Graph/Chart)
    • Table 66: Spanish Historic Review for Mobile Value Added Services Market Analyzed with Annual Revenues in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart)

4f. RUSSIA

  • A. Market Analysis
    • Current and Future Analysis
    • Market Overview
    • Table 67: Russian MVAS Market (2016): Percentage Share Breakdown of Revenues by Segment (includes corresponding Graph/Chart)
    • Service Launch
  • B. Market Analytics
    • Table 68: Russian Recent Past, Current & Future Analysis for Mobile Value Added Services Market Analyzed with Annual Revenues in US$ Million for Years 2016 through 2024 (includes corresponding Graph/Chart)
    • Table 69: Russian Historic Review for Mobile Value Added Services Market Analyzed with Annual Revenues in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart)

4g. REST OF EUROPE

  • A. Market Analysis
    • Current and Future Analysis
    • Service Launches
    • Strategic Corporate Developments
    • Select Players
  • B. Market Analytics
    • Table 70: Rest of Europe Recent Past, Current & Future Analysis for Mobile Value Added Services Market Analyzed with Annual Revenues in US$ Million for Years 2016 through 2024 (includes corresponding Graph/Chart)
    • Table 71: Rest of Europe Historic Review for Mobile Value Added Services Market Analyzed with Annual Revenues in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart)

5. ASIA-PACIFIC

  • A. Market Analysis
    • Current and Future Analysis
    • Asia Pacific to Spearhead Growth in MVAS Market
    • Content Based Services on an Upswing
    • Video Services Market on a Roll
    • Asia-Pacific - A Major Market for Mobile Gaming
  • B. Market Analytics
    • Table 72: Asia-Pacific Recent Past, Current & Future Analysis for Mobile Value Added Services by Geographic Region - China, India and Rest of Asia-Pacific Markets Independently Analyzed with Annual Revenues in US$ Million for Years 2016 through 2024 (includes corresponding Graph/Chart)
    • Table 73: Asia-Pacific Historic Review for Mobile Value Added Services by Geographic Region - China, India and Rest of Asia-Pacific Markets Independently Analyzed with Annual Revenues in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart)
    • Table 74: Asia-Pacific 14-Year Perspective for Mobile Value Added Services by Geographic Region - Percentage Breakdown of Revenues for China, India and Rest of Asia-Pacific Markets for Years 2011, 2017 & 2024 (includes corresponding Graph/Chart)

5a. CHINA

  • A. Market Analysis
    • Current and Future Analysis
    • Market Overview
    • Table 75: Chinese MVAS Market (2016): Percentage Share Breakdown of Revenues by Service Type (includes corresponding Graph/Chart)
    • Rise in Mobile Internet Penetration Drives MVAS Growth
      • Key Mobile and Mobile Internet Statistics in China:
    • Huge Demand for Mobile Browsing in China
    • Growing Demand for Transactional Services
      • Mobile Banking Gaining Importance in China
    • Stiff Competition Characterizes the Chinese MVAS Market
    • Service Launch
    • Strategic Corporate Development
    • Select Players
  • B. Market Analytics
    • Table 76: Chinese Recent Past, Current & Future Analysis for Mobile Value Added Services Market Analyzed with Annual Revenues in US$ Million for Years 2016 through 2024 (includes corresponding Graph/Chart)
    • Table 77: Chinese Historic Review for Mobile Value Added Services Market Analyzed with Annual Revenues in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart)

5b. INDIA

  • A. Market Analysis
    • Current and Future Analysis
    • MVAS Market - An Overview
      • Challenges
    • Mobile Internet Access in Rural and Urban India
    • Internet Usage in India
    • Increase in Internet Users Base Fuels Growth for MVAS
    • E-Commerce and Mobile Gaming Drive the Market
    • Mobile Video Content Market to Gain Traction in Future
    • Indian Mobile Gaming Industry to Surge
    • Mobile Music Drives Mobile Entertainment Market in India
    • MVAS in Rural India
      • M-Health & M-Education To Focus on Rural Empowerment
      • M-Agriculture - An Emerging Frontier
    • Mobile Finance Gains Steam
    • Table 78: Indian Mobile Finance MVAS Market (2016): Percentage Share Breakdown of Revenues by Service Type (includes corresponding Graph/Chart)
    • Traditional MVAS Offerings Sustain Demand
      • Opportunity Indicators:
    • Table 79: Indian MVAS Market (2016): Percentage Share Breakdown of Revenues by Category (includes corresponding Graph/Chart)
    • Table 80: Indian Ring Back Tones (RBT) Market (2016): Percentage Share Breakdown of Revenues by Vendor (includes corresponding Graph/Chart)
    • MVAS Players to Focus on International Markets
    • Service Launches
    • Strategic Corporate Developments
    • Select Players
  • B. Market Analytics
    • Table 81: Indian Recent Past, Current & Future Analysis for Mobile Value Added Services Market Analyzed with Annual Revenues in US$ Million for Years 2016 through 2024 (includes corresponding Graph/Chart)
    • Table 82: Indian Historic Review for Mobile Value Added Services Market Analyzed with Annual Revenues in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart)

5c. REST OF ASIA-PACIFIC

  • A. Market Analysis
    • Current and Future Analysis
    • Overview of Select Regional Markets
      • Indonesia
      • Thailand
      • Vietnam
    • Service Launches
    • Strategic Corporate Development
    • Key Player
  • B. Market Analytics
    • Table 83: Rest of Asia-Pacific Recent Past, Current & Future Analysis for Mobile Value Added Services Market Analyzed with Annual Revenues in US$ Million for Years 2016 through 2024 (includes corresponding Graph/Chart)
    • Table 84: Rest of Asia-Pacific Historic Review for Mobile Value Added Services Market Analyzed with Annual Revenues in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart)

6. MIDDLE EAST & AFRICA

  • A. Market Analysis
    • Current and Future Analysis
    • Mobile Banking Exhibits Significant Growth in Africa
    • Overview of Select Regional Markets
      • Saudi Arabia
      • Egypt
      • South Africa
    • Service Launches
    • Strategic Corporate Developments
    • Etihad Etisalat Co. - A Major Saudi Arabian MVAS Player
  • B. Market Analytics
    • Table 85: Middle East & Africa Recent Past, Current & Future Analysis for Mobile Value Added Services Market Analyzed with Annual Revenues in US$ Million for Years 2016 through 2024 (includes corresponding Graph/Chart)
    • Table 86: Middle East & Africa Historic Review for Mobile Value Added Services Market Analyzed with Annual Revenues in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart)

7. LATIN AMERICA

  • A. Market Analysis
    • Current and Future Analysis
    • An Overview of MVAS Market in Latin America
    • Key Statistical Finding:
    • Table 87: Latin American MVAS Market (2016): Percentage Share Breakdown of Revenues by Service Category (includes corresponding Graph/Chart)
  • B. Market Analytics
    • Table 88: Latin American Recent Past, Current & Future Analysis for Mobile Value Added Services by Geographic Region - Argentina, Brazil, Mexico, and Rest of Latin America Markets Independently Analyzed with Annual Revenues in US$ Million for Years 2016 through 2024 (includes corresponding Graph/Chart)
    • Table 89: Latin American Historic Review for Mobile Value Added Services by Geographic Region - Argentina, Brazil, Mexico, and Rest of Latin America Markets Independently Analyzed with Annual Revenues in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart)
    • Table 90: Latin American 14-Year Perspective for Mobile Value Added Services by Geographic Region - Percentage Breakdown of Revenues for Argentina, Brazil, Mexico, and Rest of Latin America Markets for Years 2011, 2017 & 2024 (includes corresponding Graph/Chart)

7a. ARGENTINA

  • A. Market Analysis
    • Current and Future Analysis
    • MVAS Market Overview
  • B. Market Analytics
    • Table 91: Argentinean Recent Past, Current & Future Analysis for Mobile Value Added Services Market Analyzed with Annual Revenues in US$ Million for Years 2016 through 2024 (includes corresponding Graph/Chart)
    • Table 92: Argentinean Historic Review for Mobile Value Added Services Market Analyzed with Annual Revenues in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart)

7b. BRAZIL

  • A. Market Analysis
    • Current and Future Analysis
    • Market Overview
    • Strategic Corporate Development
  • B. Market Analytics
    • Table 93: Brazilian Recent Past, Current & Future Analysis for Mobile Value Added Services Market Analyzed with Annual Revenues in US$ Million for Years 2016 through 2024 (includes corresponding Graph/Chart)
    • Table 94: Brazilian Historic Review for Mobile Value Added Services Market Analyzed with Annual Revenues in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart)

7c. MEXICO

  • A. Market Analysis
    • Current and Future Analysis
    • MVAS Market - An Overview
    • America Movil SAB De CV - A Major Mexican Player
  • B. Market Analytics
    • Table 95: Mexican Recent Past, Current & Future Analysis for Mobile Value Added Services Market Analyzed with Annual Revenues in US$ Million for Years 2016 through 2024 (includes corresponding Graph/Chart)
    • Table 96: Mexican Historic Review for Mobile Value Added Services Market Analyzed with Annual Revenues in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart)

7d. REST OF LATIN AMERICA

  • A. Market Analysis
    • Current and Future Analysis
  • B. Market Analytics
    • Table 97: Rest of Latin American Recent Past, Current & Future Analysis for Mobile Value Added Services Market Analyzed with Annual Revenues in US$ Million for Years 2016 through 2024 (includes corresponding Graph/Chart)
    • Table 98: Rest of Latin American Historic Review for Mobile Value Added Services Market Analyzed with Annual Revenues in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart)
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