市場調査レポート

モバイル付加価値サービス (MVAS) の世界市場

Mobile Value Added Services (MVAS)

発行 Global Industry Analysts, Inc. 商品コード 289120
出版日 ページ情報 英文 369 Pages
納期: 即日から翌営業日
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モバイル付加価値サービス (MVAS) の世界市場 Mobile Value Added Services (MVAS)
出版日: 2015年03月01日 ページ情報: 英文 369 Pages
概要

当レポートでは、モバイル付加価値サービス (MVAS) の世界市場を取り上げ、米国、カナダ、日本、欧州、アジア太平洋、中東・アフリカおよびラテンアメリカなど、地域ごとの包括的分析を行うとともに、2014年から2020年に至る各年の実績/推定および予測、ならびにこれらの市場の過去7年間の分析を提供し、主要企業およびニッチ企業129社のプロファイルをまとめています。

第1章 イントロダクション、調査方法、製品定義

  • 調査の信頼性とレポートの制約
  • 免責事項
  • データの解釈とレポートのレベル
    • 定量技法および分析法
  • 製品の定義と調査範囲

第2章 エグゼクティブサマリー

  • 産業概要
    • 通信産業における主なマイルストーン
    • モバイル付加価値サービス:モバイル通信産業へ向かう新しい成長のベクトル
    • MVASの提供:MSPのオプション以上のもの
    • MSPからモバイルユーザーへ:モバイル産業バリューチェーン全体はMVASへ賭ける
    • 従来のSMS/MMSサービスは新しいインターネット&アプリケーション型MVASサービスによって影が薄くなる
    • MVAS市場:経済低迷の期間に対してかなり立ち直りが早い
    • 展望
    • 発展途上市場:成長のホットスポット
    • MSPの積極的な顧客保持戦略が先進市場におけるMVASに対する需要を持続させる
    • モバイルユーザーの成長がMVASを促進
    • 主な機会指標
    • スマートフォン売上の拡大がMVAS市場のけん引に役立つ
    • 消費者のモバイル利用習慣の変化がMVAS市場にとっての良い兆候
    • アプリケーションストアのモバイルコンテンツ流通を変革:モバイル付加価値データサービスのけん引に役立つ
    • 有料サービスか無料アプリか:いずれにしてもMVAS参入者にとっての機会
    • 好ましい人口動態動向がMVASの市場展望を強化
  • 注目動向・成長促進要因・課題
    • モバイルインターネットアクセス:主要な収益の貢献要因
    • エンターテインメントコンテンツの需要拡大
    • 主な機会指標
    • モバイルミュージックがMVAS市場の成長を後押し
    • モバイルゲームが機会を提示
    • モバイルビデオに対する堅調な需要が成長を促進
    • モバイルTVがMVAS市場参入者に追加収入をもたらす
    • MVAS市場参入者にとっての収入
    • モバイルギャンブル市場が世界的に急成長中
    • 「移動中のソーシャルネットワーキング」がMVAS市場の成長を促す
    • 位置情報サービスが機会を拡大
    • 位置情報広告の導入が急増
    • 従来のメッセージ型サービスへ市場機会を蘇らせるプレミアムSMS
    • M-コマース:急成長するMVASセグメント
    • モバイルバンキング市場:激化するモバイルデータトラフィックの流れ
    • モバイル決済:大きな収入源
    • ユーティリティMVAS:人気の拡大
    • M-ガバナンス:新たな未開拓分野
    • M-ラーニング:移動中のラーニング (学習)
    • M-ラーニングVAS:利益の大きい市場
    • M-ヘルス・M-農業が軌道に乗る
    • M広告が注目を集める
    • 企業:モバイルデータプロバイダーの重要セグメント
    • M-エンゲージメント:MVASの将来像
    • 新しいモバイルMVASサービスの成功を決定する高速ネットワーク
    • 「モバイルWiMAX」:高速ネットワークの世界においてその存在を誇示
    • MVASオーバーWi-Fi:新たな収入源
    • クラウド:モバイルVASの新パラダイム
    • 主な問題・課題
    • 海賊行為 (著作権侵害) :デジタル音楽およびビデオコンテンツにとっての火急の課題
  • モバイル付加価値サービス:概要
    • イントロダクション
    • 付加価値サービスの特徴
    • メリット
    • VASのデメリット
    • 付加価値サービスのコスト
    • 付加価値サービス:分類
    • スタンドアローン
    • 非スタンドアローン
    • VASの分類
    • インフォVAS
    • エンターテインメントVAS
    • M-コマースVAS
    • モバイル付加価値サービス
    • コール管理サービス
    • プッシュトゥトーク
    • 位置感応請求
    • モバイルデータサービス
    • VASアプリケーション
  • サービス開始
  • 最近の産業活動
  • 主要企業
  • 世界市場の展望

第3章 市場

  • 米国
  • カナダ
  • 日本
  • 欧州
    • フランス
    • ドイツ
    • イタリア
    • 英国
    • スペイン
    • ロシア
    • その他
  • アジア太平洋
    • 中国
    • インド
    • その他
  • 中東・アフリカ
  • ラテンアメリカ
    • アルゼンチン
    • ブラジル
    • メキシコ
    • その他

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目次
Product Code: MCP-7839

This report analyzes the worldwide markets for Mobile Value Added Services (MVAS) in US$ Million. The report provides separate comprehensive analytics for the US, Canada, Japan, Europe, Asia-Pacific, Middle East & Africa, and Latin America. Annual estimates and forecasts are provided for the period 2014 through 2020. Also, a seven-year historic analysis is provided for these markets. Market data and analytics are derived from primary and secondary research. Company profiles are primarily based on public domain information including company URLs. The report profiles 129 companies including many key and niche players such as -

Acision
Amazon.com, Inc.
America Movil SAB de CV
Apple, Inc.
AT&T, Inc.

Table of Contents

I. INTRODUCTION, METHODOLOGY & PRODUCT DEFINITIONS

  • Study Reliability and Reporting Limitations
  • Disclaimers
  • Data Interpretation & Reporting Level
    • Quantitative Techniques & Analytics
  • Product Definitions and Scope of Study

II. EXECUTIVE SUMMARY

1. INDUSTRY OVERVIEW

  • A Prelude
  • Key Milestones in Telecom Industry
  • Mobile Value Added Services: The New Growth Vector for Mobile Communications Industry
    • Table 1: Global Mobile Communication Industry: Percentages Share Breakdown for Revenue by Data and Voice Based Services for the Years 2010, 2011, 2012 and 2015 (includes corresponding Graph/Chart)
  • Providing MVAS - Now More of a Compulsion than an Option for MSPs
  • From MSPs to Mobile Users - Entire Mobile Industry Value Chain Bets Big on MVAS
  • A Peek at Various Value Chain Participants in MVAS Market
  • Traditional SMS/MMS Services Being Overshadowed by New Internet & Application Based MVAS Offerings
  • MVAS Market - Fairly Resilient Against Periods of Economic Slowdown
  • Outlook
  • Developing Markets - Hotspots for Growth
    • Opportunity Indicators
    • Table 2: World Market for Mobile Phones by Geographic Region (2012): Percentage Share Breakdown of Volume Sales by Region/Country (includes corresponding Graph/Chart)
    • Table 3: Global Percentage Share Breakdown of Number of Mobile Subscriptions by Region for the year 2012 (includes corresponding Graph/Chart)
    • Table 4: Global Mobile Internet Market (2012): Estimated Number of Active Mobile Broadband Subscriptions (In Million) in Developed and Developing Countries (includes corresponding Graph/Chart)
    • Table 5: MVAS as a Percentage of Total Mobile Service Revenues by Developing Countries (2012) (includes corresponding Graph/Chart)
  • Aggressive Customer Retention Strategies by MSPs to Sustain Demand for MVAS in Developed Markets
  • Growth in Mobile Users to Drive MVAS
  • Key Opportunity indicators
    • Table 6: World Market for Mobile Handsets: Breakdown of Volume Sales in Million Units for Years 2011, 2013 & 2015 (includes corresponding Graph/Chart)
    • Table 7: World Market for Mobile Handsets by Technology - Percentage Breakdown of Annual Sales Volume for 2G, 2.5G, 3G, 3.5G, and 3.9G Enabled Handsets for Years 2013 & 2015 (includes corresponding Graph/Chart)
    • Table 8: Global Mobile Telecommunications Market (2012): Breakdown of Number of Mobile Subscribers (In Million) by Geographic Region (includes corresponding Graph/Chart)
  • Growing Smartphones Sales Lends Traction to MVAS Market
    • Table 9: Global Market for Smartphones (2013E & 2017): Breakdown of Sales in Thousand Units by Geographic Region (includes corresponding Graph/Chart)
    • Table 10: Global Market for Mobile Phones (2012): Percentage Share Breakdown of Smartphones and Feature Phones by Geographic Region (includes corresponding Graph/Chart)
  • Changing Consumer Mobile Usage Habits Augur Well for MVAS Market
  • App Stores Revolutionize Mobile Content Distribution - Lends Traction to Mobile Value Added Data Services
  • Paid Services or Free Apps - Opportunity Nevertheless for MVAS Participants
    • Table 11: Average Time Spent (In Minutes) on Mobile Apps On Smartphones & Tablets Worldwide Per User Per Day: Breakdown by Category (includes corresponding Graph/Chart)
    • Table 12: Global Mobile Apps Market (2012): Percentage Share Breakdown of Revenues by Category (includes corresponding Graph/Chart)
  • Favorable Demographic Trends Strengthens Market Prospects for MVAS

2. NOTEWORTHY TRENDS, DRIVERS & ISSUES

  • Mobile Internet Access - A Major Revenue Contributor
    • Table 13: Penetration Rate of Mobile Devices, Active Mobile Broadband and Fixed Broadband Subscriptions (2012): Breakdown by Geographic Region (includes corresponding Graph/Chart)
    • Table 14: Global Mobile Internet Market (2012): Percentage Share Breakdown of Revenues for MMS/SMS, Entertainment, Advertisement/Search, Enterprise Services and Other Data Access (includes corresponding Graph/Chart)
  • Growing Demand for Entertainment Content
  • Key Opportunity Indicators
    • Table 15: World Mobile Entertainment Market (2012): Percentage Breakdown of Revenues by Type of Service/Content (includes corresponding Graph/Chart)
  • Mobile Music Fuels MVAS Market Growth
    • Table 16: Global Mobile Music Industry (2012): Percentage Share Breakdown of Revenues by Segments-Ringtones, Ringback tones, Full Track Downloads, Music Streaming (includes corresponding Graph/Chart)
    • Table 17: Untapped Potential in Store for Mobile Cloud Music Services - Presented as Percentage Share of Mobile Users Accessing Music Applications Over Mobile Phones by Time Spent (includes corresponding Graph/Chart)
    • Table 18: Average Listener Hours for Mobile Music for the years 2010, 2011, 2012 and 2014 for Web and Mobile (in Billions of Hours) (includes corresponding Graph/Chart)
  • Mobile Gaming Offers Opportunities On a Platter
    • Lure of Mobile Games Tough To Resist
    • Opportunity Indicators
    • Table 19: Worldwide Digital Games Market (2010 & 2014): Percentage Breakdown of Revenues by Segments - Console Games, Online Games, Social Games, Mobile Games and PC Games (includes corresponding Graph/Chart)
    • Table 20: Worldwide Mobile Gaming Market (2011): Percentage Breakdown of Traditional and Mobile Gamers by Age Brackets - Under 18, 18-49, and Above 50 (includes corresponding Graph/Chart)
    • Table 21: Percentage Breakdown of Time Spent by Users on Wireless Games by Location (includes corresponding Graph/Chart)
  • Strong Demand for Mobile Video Provides Growth Impetus
    • 'Videoization' of MVAS Gains Momentum
  • Mobile TV Generates Additional Revenues for MVAS Market Participants
    • Mass Adoption - Focus Area for Operators
    • Mobile TV Holds Bright Prospects for Mobile Advertising Revenue
  • Mobile Gambling Market on Roll Worldwide
  • 'Social Networking on the Move' Encourages MVAS Market Growth
    • Table 22: Global Mobile Social Networking Market (2012): Percentage of Mobile Subscribers Accessing Mobile Web on a Monthly Basis in Select Countries (includes corresponding Graph/Chart)
    • Table 23: World Social Media Penetration Rates (%) by Region (includes corresponding Graph/Chart)
  • Location-Based Services Extend Opportunity
  • Location-Based Advertising Gain Rapid Adoption
  • Premium SMS to Revive Market Opportunities for Traditional Messaging Based Services
  • M-Commerce - The Fastest Growing MVAS Segment
  • Mobile Banking Market - An Intensifying Mobile Data Traffic Stream
  • Mobile Payments - A Large Revenue Generator
  • Utility MVAS - Growing in Popularity
  • M-Governance: An Emerging Frontier
  • M-Learning: Learning on the Move
    • Table 24: World Mobile Learning Market: Projected Compounded Annual Growth Rates (CAGR) for Mobile Learning Products for the Period 2010-2015 by Region (includes corresponding Graph/Chart)
    • M-Learning VAS - A Lucrative Market
  • M-Health & M-Agriculture to Gain Traction
  • M-Advertising Gains Prominence
    • Table 25: Global Mobile Advertising Industry (2013 & 2016P): Percentage Share Breakdown of Revenues by Region (includes corresponding Graph/Chart)
    • Table 26: Global Mobile Internet Ad Market (2013E): Percentage Share Breakdown Internet Ad Revenues by Leading Players (includes corresponding Graph/Chart)
  • Enterprise: A Critical Segment for Mobile Data Providers
  • M-Engagement: The Future of MVAS
  • High-Speed Networks Determine Success of New Mobile MVAS Services
  • 'Mobile WiMAX' - Making its Presence Felt in the World of High-Speed Networks
  • MVAS Over Wi-Fi: An Emerging Revenue Generator
  • Cloud - The New Paradigm for Mobile VAS
  • Key Issues & Challenges
  • Piracy - A Burning Issue for Digital Music & Video Content

3. MOBILE VALUE ADDED SERVICES - AN OVERVIEW

  • An Introduction
  • Characteristics of Value Added Services
  • Advantages
  • Disadvantages of VAS
  • Costs of Value Added Services
  • Value Added Services - A Classification
  • Standalone
  • Non-Standalone
  • Categories of VAS
  • Info VAS
  • Entertainment VAS
  • M-Commerce VAS
  • Mobile Value-added Services
  • Call Management Services
  • Push-to-Talk
  • Location Sensitive Billing
  • Mobile Data Services
  • VAS Applications

4. SERVICE LAUNCHES

  • GupShup Technologies Introduces GupShup Mobile App
  • Dialogic Unveils Network Fuel to Extend Capability of Existing Media Networks
  • One97 Communications to Unveil AdWorks Mobile AD Network
  • Telecom Operators Introduce Service for Mobile VAS Complaints
  • Flytxt Unveils mADmart in Bangladesh
  • Bharti Airtel Introduces New Value-Added Service
  • StreamWIDE Introduces SmartMS Technology
  • Government of Karnataka Rolls Out m-Governance Services
  • Vodacom to Introduce New Smart Plans
  • TeleDNA Communications to Launch Infotainment and Entertainment Platform for NTC
  • Vodacom Business Services Unveils Vodacom Cloud Monitor
  • Vodafone India Introduces Vodafone All-in-One VAS Card
  • StreamWIDE Introduces SmartMS Technology
  • Government of Karnataka Rolls Out m-Governance Services
  • Handygo Technologies Introduces Mobile-Based Gadget Guide Update Service
  • Aircel Introduces Pocket Internet Games Recharge Card
  • Idea Cellular Launches Idea Magic Voice VAS Service
  • Mobile-XL™ Introduces Operator Dashboard
  • Mobile-XL™ Improves Email Functionality of XLBrowser™ Service
  • Dialogic Unveils Dialogic® PowerMedia™ Extended Media Server
  • Dialogic Unveils Mobile Video Communication Service
  • China Mobile Launches Mobile Voice Application
  • Intersec Unveils IGLOO Version 3.0
  • Atos Worldline Unveils NFC Mobile Wallet
  • Comviva Unveils Hola!, a Mobile Social Networking Product
  • Airtel Unveils SMS Alerts Platform
  • Tigo Tanzania Launches Voice SMS Service
  • TeleDNA Offers Machine-to-Machine Platform
  • Saregama and Tata DoCoMo Introduce Legends Forever Music Service
  • Openwave Mobility Unveils Mobile Data Charging Solution
  • Salusoft Introduces Mobile Application Development Program
  • Neusoft Introduces Silta Product Family
  • Dialogic's SBO and SBC Solutions Deliver Extended Network Capabilities in Africa
  • Donjin Communication Technology Launches MSVAS Gateway
  • Dialogic Introduces Dialogic® PowerMedia™ HMP 5.0 Software
  • Comverse Unveils Comverse VAS 3.0
  • Dialogic Launches Dialogic® BorderNet™ 2020 Integrated Multimedia Gateway
  • Apalya Technologies to Extend Mobile VAS Portfolio
  • Net Mobile Introduces Direct Carrier Billing Service Net-m
  • Mobinil Launches Pay-For-Me Service on eServGlobal Platform
  • Acision Rolls out Enhanced Personalized Messaging Services
  • Nextel Introduces PTT Services on New W-CDMA Network
  • Dialogic Introduces Solution Showcase
  • FET Rolls out Four Mobile VAS Platforms
  • Idea Launches "Behtar Zindagi"
  • Airtel Bangladesh and Comviva Partner to Launch SMS Services
  • Voicetap and Tata DOCOMO Introduce TOM
  • Bay Talkitec Unveils Smart LI
  • Zantel Introduces Epiq Nation
  • BSNL Unveils Three New VAS
  • Zain Kuwait Introduces USSD Service
  • XOP Networks Launches Mobile Service Provider VAS Package
  • Reliance Communications Rolls out Mobile Banking Services
  • Sangoma Technologies Releases New Version of NetBorder SS7 Media Gateway
  • Telkom Unveils Business Mobile Services
  • Aircel Selects Dialogic® Vision™ 1000 Video Gateway for 3G Platform
  • Tata DoCoMo Introduces Three New Regional VAS
  • OnMobile Rolls out VAS for Vodafone Egypt
  • Ucell Introduces SMS Value-Added Services
  • Tata Teleservices Rolls Out Commonwealth 2010 Value-Added Service Portfolio
  • Taiwan Mobile Unveils MoFun Value Added Service Platform for Smartphones
  • Vodafone Essar Introduces Ramadan Value Added Services in Kolkata
  • ICE to Roll Out 3G Value-Added Services
  • Zain Kenya Launches Call-Back, Airtime Credit Services
  • IMI Mobile Unveils Cell Shakti Service in Andhra Pradesh
  • Airtel Rolls Out Value-Added Service in Karnataka
  • BSNL Deploys the SDP of TeleDNA to Manage 3G-Based Value-Added Services in West Zone
  • IPcom Technologies Unveils Roaming Data Alert Solution
  • Interchan Launches Handset-Based Chargeable Mobile Value-Added Service
  • Reliance Communications Unveils "Mobile Jockey" VAS
  • Vodafone Essar Introduces Value-Added Services on Bengali New Year
  • Mobile Tribe Introduces Two Value-Added Services in Partnership with Virgin Mobile
  • Idea Cellular Introduces CyPreTones Service in Andhra Pradesh
  • NetOne Rolls Out OneXtra Services
  • Tata DoCoMo Unveils New VAS in Partnership with Gemalto
  • Telesoft Technologies Rolls Out ARNE IVR Video and Voice Platform
  • Synway to Unveil New Hardware Architecture and VoIP Recording Component
  • MTNL Mumbai and Spice Digital Launch 3G Value Added Services

5. RECENT INDUSTRY ACTIVITY

  • Bahrain Telecommunication Enters into Partnership with Nazara Technologies
  • Tech Mahindra Announces Extension of Merger with Mahindra Satyam
  • ValueFirst Digital Media Takes Over clk2c.com
  • Vodafone Enters into Collaboration with Handygo Technologies to Introduce IVR Service
  • Bharti Airtel and Nokia Enter into Alliance
  • One97 Communications Takes Over MobiVite
  • Citrix Takes Over Bytemobile
  • Nokia India and Idea Cellular Enter into Strategic Partnership
  • Ingram Micro to Take Over Promark Technology
  • Aruba Networks Collaborates with YinzCam
  • Xinhua News Agency Signs Cooperation Agreement with China Telecom
  • Weston Solutions Unveils New Operations in China
  • Telit Introduces m2mAIR Business Unit
  • Parking Concepts Collaborates With QuickPay to Provide Mobile Parking Payment Services
  • IN Switch Signs Reseller Agreement with Openwave Mobility
  • Allot Communications Acquired Oversi Networks
  • Trunkbow Enters into an Agreement with Shanghai Telecommunication Engineering
  • 360Buy Inks a Strategic Partnership Agreement with China Mobile
  • MTN Signs an Agreement with Ericsson
  • Accuris Networks Signs Collaboration Agreement Acme Packet
  • Airtel Signs Agreement with Novosol
  • Tech Mahindra Takes Over Majority Interest in Comviva Technologies
  • eServGlobal Announces New Agreement for HomeSend with Moneytrans
  • Airtel Joins Hands with ERICSSON for Total Network Transformation Program
  • Trunkbow Extends China Unicom Association with MPS Deployment
  • MoFuse Teams up with Spreed to Extend the Mobile Web Development Solutions
  • Golan Telecom Selects OpenCloud's Rhino Platform
  • Mobile-XL™ Inks Agreement with Orange Cameroon
  • AudioCodes Inks Agreement with BroadSoft for Resale of AudioCodes VMAS
  • Dialogic Enters into Partnership with VoipSwitch
  • Dialogic Enters into Collaboration with Bubble Motion
  • Mobile-XL™ and Zed Mobile Ink Partnership
  • Altruist Group Takes Over Relay Strategy
  • Spice Digital and Hungama Digital Media Entertainment Ink Exclusive Agreement
  • CanvasM Enters into Strategic Partnership with Polaris Wireless
  • Apacheta Joins Hands with HCL Technologies to Offer Mobile Enterprise Solutions
  • China Mobile Chooses Trunkbow to Support Deployment of Point-of-Sale MPS
  • telent to Take Over Cassidian's Analogue Radio Activities
  • MTNL Teams Up with DigiVive to Provide Mobile TV
  • Chunghwa Telecom Inks Agreement with HTC
  • eServGlobal and Xtract Collaborate to Offer Innovative Analytics for Real Time Promotion
  • Starfish Mobile and OnMobile Enter into Partnership
  • Spice Digital Enters into Collaboration with Nepal Telecom
  • ZigBee Alliance Signs Partnership Agreement with Energy@home
  • ZTE Plans to Build Value Added Services for Vodafone Essar
  • Madison World Teams up with OnMobile to Form a Mobile Marketing Company
  • Jingwei International Takes over Shanghai Haicom Telecommunication
  • StreamWIDE Partners with Dialogic
  • Tencent Holdings to Take Over Stake in Mweb Holdings
  • Samsung Joins Hands with H-care Partner on Mobile Value Added Services
  • One97 Joins Hands with SAIF Partners to Invest in MVAS Start Ups
  • VTC to Offer 3G services
  • Huayi Brothers Media Acquires Minority Stake in Beijing Ourpalm
  • Etisalat and Comviva Partner to Offer Value Added Mobile Solutions
  • TDC and iBasis Sign Agreement to Offer Mobile VAS
  • Airwide Solutions and Tecnotree Collaborate to Provide Comprehensive VAS Solutions
  • Artificial Life Collaborates with China Unicom for Launching Mobile Game Products

6. FOCUS ON SELECT GLOBAL PLAYERS

  • Acision (UK)
  • Amazon.com, Inc. (US)
  • America Movil SAB de CV (Mexico)
  • Apple, Inc. (US)
  • AT&T, Inc. (USA)
  • Blackberry Limited (Canada)
  • Computaris (UK)
  • Comverse, Inc. (US)
  • Dialogic, Inc. (US)
  • E-sense Teleservices, Inc. (India)
  • eServGlobal Limited (France)
  • Etihad Etisalat Co., (Saudi Arabia)
  • Gemalto NV (Netherlands)
  • Google, Inc. (US)
  • Huawei Technologies Co. Ltd. (China)
  • Intersec SA (France)
  • KongZhong Corp.
  • Nokia Corporation (Finland)
  • NTT DoCoMo Inc. (Japan)
  • OnMobile Global Ltd. (India)
  • Opencode Systems Ltd. (Bulgaria)
  • Samsung Electronics Co. Ltd. (South Korea)
  • Samsung Apps
  • Sprint Corporation (US)
  • Tech Mahindra Limited (India)
  • CanvasM Technologies Limited (India)
  • Mahindra Comviva (India)
  • Vodafone Group Plc (UK)
  • ZTE Corporation (China)

7. GLOBAL MARKET PERSPECTIVE

    • Table 27: World Recent Past, Current & Future Analysis for Mobile Value Added Services by Geographic Region - US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East/Africa, and Latin America Markets Independently Analyzed with Annual Revenues in US$ Million for Years 2010 through 2018 (includes corresponding Graph/Chart)
    • Table 28: World Historic Review for Mobile Value Added Services by Geographic Region - US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East/Africa, and Latin America Markets Independently Analyzed with Annual Revenues in US$ Million for Years 2004 through 2009 (includes corresponding Graph/Chart)
    • Table 29: World 15-Year Perspective for Mobile Value Added Services by Geographic Region - Percentage Breakdown of Revenues for US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East/Africa, and Latin America Markets for Years 2004, 2013 & 2018 (includes corresponding Graph/Chart)
    • Table 30: World Recent Past, Current & Future Analysis for Mobile Value Added Services by Service Type - Mobile Internet Access, Mobile Commerce, Location Based Services, Mobile Texting, and Others Markets Independently Analyzed with Annual Revenues in US$ Million for Years 2010 through 2018 (includes corresponding Graph/Chart)
    • Table 31: World Historic Review for Mobile Value Added Services by Service Type - Mobile Internet Access, Mobile Commerce, Location Based Services, Mobile Texting, and Others Markets Independently Analyzed with Annual Revenues in US$ Million for Years 2004 through 2009 (includes corresponding Graph/Chart)
    • Table 32: World 15-Year Perspective for Mobile Value Added Services by Service Type - Percentage Breakdown of Revenues for Mobile Internet Access, Mobile Commerce, Location Based Services, Mobile Texting, and Others Markets for Years 2004, 2013 & 2018 (includes corresponding Graph/Chart)

III. MARKET

1. THE UNITED STATES

  • A. Market Analysis
    • Current & Future Analysis
    • Market Participants Look Up to MVAS for Increasing Revenue
    • High Smartphone Penetration - A Boon for MVAS Market in the US
    • Table 33: US Market for Mobile Phones (2012): Percentage Share Breakdown of Smartphones and Feature Phones (includes corresponding Graph/Chart)
    • Rapid Proliferation of 3G and 4G Services to Improve MVAS Prospects
    • Mobile Video Services to Gain Traction in the US
    • Mobile Gaming - 'All Set' to Grow
    • Ringtones Market On the Wane
    • Service Launches
    • Strategic Corporate Developments
    • Select Players
  • B. Market Analytics
    • Table 34: US Recent Past, Current & Future Analysis for Mobile Value Added Services with Annual Revenues in US$ Million for Years 2010 through 2018 (includes corresponding Graph/Chart)
    • Table 35: US Historic Review for Mobile Value Added Services with Annual Revenues in US$ Million for Years 2004 through 2009 (includes corresponding Graph/Chart)

2. CANADA

  • A. Market Analysis
    • Current & Future Analysis
    • Select Player
  • B. Market Analytics
    • Table 36: Canadian Recent Past, Current & Future Analysis for Mobile Value Added Services with Annual Revenues in US$ Million for Years 2010 through 2018 (includes corresponding Graph/Chart)
    • Table 37: Canadian Historic Review for Mobile Value Added Services with Annual Revenues in US$ Million for Years 2004 through 2009 (includes corresponding Graph/Chart)

3. JAPAN

  • A. Market Analysis
    • Current & Future Analysis
    • Overview
    • Select Player
  • B. Market Analytics
    • Table 38: Japanese Recent Past, Current & Future Analysis for Mobile Value Added Services with Annual Revenues in US$ Million for Years 2010 through 2018 (includes corresponding Graph/Chart)
    • Table 39: Japanese Historic Review for Mobile Value Added Services with Annual Revenues in US$ Million for Years 2004 through 2009 (includes corresponding Graph/Chart)

4. EUROPE

  • A. Market Analysis
    • Current & Future Analysis
    • Overview
    • Mobile Gaming to Witness an Upsurge in Near Future
  • B. Market Analytics
    • Table 40: European Recent Past, Current & Future Analysis for Mobile Value Added Services by Geographic Region - France, Germany, Italy, UK, Spain, Russia and Rest of Europe Markets Independently Analyzed with Annual Revenues in US$ Million for Years 2010 through 2018 (includes corresponding Graph/Chart)
    • Table 41: European Historic Review for Mobile Value Added Services by Geographic Region - France, Germany, Italy, UK, Spain, Russia and Rest of Europe Markets Independently Analyzed with Annual Revenues in US$ Million for Years 2004 through 2009 (includes corresponding Graph/Chart)
    • Table 42: European 15-Year Perspective for Mobile Value Added Services by Geographic Region - Percentage Breakdown of Revenues for France, Germany, Italy, UK, Spain, Russia and Rest of Europe Markets for Years 2004, 2013 & 2018 (includes corresponding Graph/Chart)

4a. FRANCE

  • A. Market Analysis
    • Current & Future Analysis
    • Service Launches
    • Strategic Corporate Developments
    • Select Players
  • B. Market Analytics
    • Table 43: French Recent Past, Current & Future Analysis for Mobile Value Added Services with Annual Revenues in US$ Million for Years 2010 through 2018 (includes corresponding Graph/Chart)
    • Table 44: French Historic Review for Mobile Value Added Services with Annual Revenues in US$ Million for Years 2004 through 2009 (includes corresponding Graph/Chart)

4b. GERMANY

  • A. Market Analysis
    • Current & Future Analysis
    • Strategic Corporate Development
  • B. Market Analytics
    • Table 45: German Recent Past, Current & Future Analysis for Mobile Value Added Services with Annual Revenues in US$ Million for Years 2010 through 2018 (includes corresponding Graph/Chart)
    • Table 46: German Historic Review for Mobile Value Added Services with Annual Revenues in US$ Million for Years 2004 through 2009 (includes corresponding Graph/Chart)

4c. ITALY

  • A. Market Analysis
    • Current & Future Analysis
    • Service Launch
    • Strategic Corporate Developments
  • B. Market Analytics
    • Table 47: Italian Recent Past, Current & Future Analysis for Mobile Value Added Services with Annual Revenues in US$ Million for Years 2010 through 2018 (includes corresponding Graph/Chart)
    • Table 48: Italian Historic Review for Mobile Value Added Services with Annual Revenues in US$ Million for Years 2004 through 2009 (includes corresponding Graph/Chart)

4d. THE UNITED KINGDOM

  • A. Market Analysis
    • Current & Future Analysis
    • Mobile Operators Focus on Application-to- Person (A2P) SMS to Boost SMS Revenue
    • Table 49: UK SMS Market (2012): Percentage Share Breakdown of SMS Volume by Type - P2P SMS & A2P SMS (includes corresponding Graph/Chart)
    • Select Players
  • B. Market Analytics
    • Table 50: UK Recent Past, Current & Future Analysis for Mobile Value Added Services with Annual Revenues in US$ Million for Years 2010 through 2018 (includes corresponding Graph/Chart)
    • Table 51: UK Historic Review for Mobile Value Added Services with Annual Revenues in US$ Million for Years 2004 through 2009 (includes corresponding Graph/Chart)

4e. SPAIN

  • A. Market Analysis
    • Current & Future Analysis
    • Service Launch
  • B. Market Analytics
    • Table 52: Spanish Recent Past, Current & Future Analysis for Mobile Value Added Services with Annual Revenues in US$ Million for Years 2010 through 2018 (includes corresponding Graph/Chart)
    • Table 53: Spanish Historic Review for Mobile Value Added Services with Annual Revenues in US$ Million for Years 2004 through 2009 (includes corresponding Graph/Chart)

4f. RUSSIA

  • A. Market Analysis
    • Current & Future Analysis
    • Market Overview
    • Table 54: Russian MVAS Market (2012): Percentage Share Breakdown of Revenues by Segments (includes corresponding Graph/Chart)
  • B. Market Analytics
    • Table 55: Russian Recent Past, Current & Future Analysis for Mobile Value Added Services with Annual Revenues in US$ Million for Years 2010 through 2018 (includes corresponding Graph/Chart)
    • Table 56: Russian Historic Review for Mobile Value Added Services with Annual Revenues in US$ Million for Years 2004 through 2009 (includes corresponding Graph/Chart)

4g. REST OF EUROPE

  • A. Market Analysis
    • Current & Future Analysis
    • Strategic Corporate Development
    • Select Players
  • B. Market Analytics
    • Table 57: Rest of Europe Recent Past, Current & Future Analysis for Mobile Value Added Services with Annual Revenues in US$ Million for Years 2010 through 2018 (includes corresponding Graph/Chart)
    • Table 58: Rest of Europe Historic Review for Mobile Value Added Services with Annual Revenues in US$ Million for Years 2004 through 2009 (includes corresponding Graph/Chart)

5. ASIA-PACIFIC

  • A. Market Analysis
    • Current & Future Analysis
    • Asia Pacific to Spearhead Growth in MVAS Market
    • Content Based Services on an Upswing
    • Video Services Market on a Roll
    • Asia-Pacific - A Major Market for Mobile Gaming
  • B. Market Analytics
    • Table 59: Asia-Pacific Recent Past, Current & Future Analysis for Mobile Value Added Services by Geographic Region - China, India and Rest of Asia-Pacific Markets Independently Analyzed with Annual Revenues in US$ Million for Years 2010 through 2018 (includes corresponding Graph/Chart)
    • Table 60: Asia-Pacific Historic Review for Mobile Value Added Services by Geographic Region - China, India and Rest of Asia-Pacific Markets Independently Analyzed with Annual Revenues in US$ Million for Years 2004 through 2009 (includes corresponding Graph/Chart)
    • Table 61: Asia-Pacific 15-Year Perspective for Mobile Value Added Services by Geographic Region - Percentage Breakdown of Revenues for China, India and Rest of Asia-Pacific Markets for Years 2004, 2013 & 2018 (includes corresponding Graph/Chart)

5a. CHINA

  • A. Market Analysis
    • Current & Future Analysis
    • Market Overview
    • Table 62: Chinese MVAS Market (2013E): Percentage Share Breakdown of Revenues by Service Type (includes corresponding Graph/Chart)
    • Rise in Mobile Internet Penetration Drives MVAS Growth
    • Table 63: Number of Mobile Internet Users in China for the Years 2009 through 2013 (In Million) (includes corresponding Graph/Chart)
      • Key Mobile and Mobile Internet Statistics in China:
    • Huge Demand for Mobile Internet Services in China
    • Growing Demand for Transactional Services
      • Mobile Banking Gaining Importance in China
    • Stiff Competition Characterizes the Chinese MVAS Market
    • Table 64: Chinese MVAS Market (2012): Percentage Share Breakdown of Revenues by Operator (includes corresponding Graph/Chart)
    • Service Launches
    • Strategic Corporate Developments
    • Select Players
  • B. Market Analytics
    • Table 65: Chinese Recent Past, Current & Future Analysis for Mobile Value Added Services with Annual Revenues in US$ Million for Years 2010 through 2018 (includes corresponding Graph/Chart)
    • Table 66: Chinese Historic Review for Mobile Value Added Services with Annual Revenues in US$ Million for Years 2004 through 2009 (includes corresponding Graph/Chart)

5b. INDIA

  • A. Market Analysis
    • Current & Future Analysis
    • MVAS Market - An Overview
      • Challenges
    • Mobile Video Content Market to Gain Traction in Future
    • Indian Mobile Gaming Industry to Surge
    • Mobile Music Drives Mobile Entertainment Market in India
    • MVAS in Rural India
      • M-Health & M-Education To Focus on Rural Empowerment
      • M-Agriculture - An Emerging Frontier
    • M-Commerce Gains Steam
    • Table 67: Indian M-Commerce Market (2012): Percentage Share Breakdown of Revenues by Service Type (includes corresponding Graph/Chart)
    • Traditional MVAS Offerings Sustain Demand
      • Opportunity Indicators
    • Table 68: Indian MVAS Market (2012): Percentage Share Breakdown of MVAS by Category (includes corresponding Graph/Chart)
    • Table 69: Indian Ring Back Tones (RBT) Market (2011): Percentage Share Breakdown of Revenues by Vendor (includes corresponding Graph/Chart)
    • MVAS Players to Focus on International Markets
    • Service Launches
    • Strategic Corporate Developments
    • Select Players
  • B. Market Analytics
    • Table 70: Indian Recent Past, Current & Future Analysis for Mobile Value Added Services with Annual Revenues in US$ Million for Years 2010 through 2018 (includes corresponding Graph/Chart)
    • Table 71: Indian Historic Review for Mobile Value Added Services with Annual Revenues in US$ Million for Years 2004 through 2009 (includes corresponding Graph/Chart)

5c. REST OF ASIA-PACIFIC

  • A. Market Analysis
    • Current & Future Analysis
    • Select Regional Markets
      • Indonesian Mobile VAS Market Scenario
      • Thailand - MVAS Market Overview
      • Vietnam
    • Service Launches
    • Strategic Corporate Developments
    • Select Players
  • B. Market Analytics
    • Table 72: Rest of Asia-Pacific Recent Past, Current & Future Analysis for Mobile Value Added Services with Annual Revenues in US$ Million for Years 2010 through 2018 (includes corresponding Graph/Chart)
    • Table 73: Rest of Asia-Pacific Historic Review for Mobile Value Added Services with Annual Revenues in US$ Million for Years 2004 through 2009 (includes corresponding Graph/Chart)

6. MIDDLE EAST & AFRICA

  • A. Market Analysis
    • Current & Future Analysis
    • Saudi Arabian Market - A Snapshot
    • Egypt
    • An Insight into the African MVAS Market
    • Service Launches
    • Strategic Corporate Developments
    • Select Player
  • B. Market Analytics
    • Table 74: Middle East & Africa Recent Past, Current & Future Analysis for Mobile Value Added Services with Annual Revenues in US$ Million for Years 2010 through 2018 (includes corresponding Graph/Chart)
    • Table 75: Middle East & Africa Historic Review for Mobile Value Added Services with Annual Revenues in US$ Million for Years 2004 through 2009 (includes corresponding Graph/Chart)

7. LATIN AMERICA

  • A. Market Analysis
    • Current & Future Analysis
    • An Overview of MVAS Market in Latin America
    • Key Statistical Finding:
    • Table 76: Latin American MVAS Market (2012): Percentage Share Breakdown of Revenues by Type (includes corresponding Graph/Chart)
    • Strategic Corporate Developments
  • B. Market Analytics
    • Table 77: Latin American Recent Past, Current & Future Analysis for Mobile Value Added Services by Geographic Region - Argentina, Brazil, Mexico, and Rest of Latin America Markets Independently Analyzed with Annual Revenues in US$ Million for Years 2010 through 2018 (includes corresponding Graph/Chart)
    • Table 78: Latin American Historic Review for Mobile Value Added Services by Geographic Region - Argentina, Brazil, Mexico, and Rest of Latin America Markets Independently Analyzed with Annual Revenues in US$ Million for Years 2004 through 2009 (includes corresponding Graph/Chart)
    • Table 79: Latin American 15-Year Perspective for Mobile Value Added Services by Geographic Region - Percentage Breakdown of Revenues for Argentina, Brazil, Mexico, and Rest of Latin America Markets for Years 2004, 2013 & 2018 (includes corresponding Graph/Chart)

7a. ARGENTINA

  • A. Market Analysis
    • Current & Future Analysis
    • MVAS Market Overview
  • B. Market Analytics
    • Table 80: Argentinean Recent Past, Current & Future Analysis for Mobile Value Added Services with Annual Revenues in US$ Million for Years 2010 through 2018 (includes corresponding Graph/Chart)
    • Table 81: Argentinean Historic Review for Mobile Value Added Services with Annual Revenues in US$ Million for Years 2004 through 2009 (includes corresponding Graph/Chart)

7b. BRAZIL

  • A. Market Analysis
    • Current & Future Analysis
    • Market Overview
    • Strategic Corporate Development
  • B. Market Analytics
    • Table 82: Brazilian Recent Past, Current & Future Analysis for Mobile Value Added Services with Annual Revenues in US$ Million for Years 2010 through 2018 (includes corresponding Graph/Chart)
    • Table 83: Brazilian Historic Review for Mobile Value Added Services with Annual Revenues in US$ Million for Years 2004 through 2009 (includes corresponding Graph/Chart)

7c. MEXICO

  • A. Market Analysis
    • Current & Future Analysis
    • MVAS Market - An Overview
    • Select Player
  • B. Market Analytics
    • Table 84: Mexican Recent Past, Current & Future Analysis for Mobile Value Added Services with Annual Revenues in US$ Million for Years 2010 through 2018 (includes corresponding Graph/Chart)
    • Table 85: Mexican Historic Review for Mobile Value Added Services with Annual Revenues in US$ Million for Years 2004 through 2009 (includes corresponding Graph/Chart)

7d. REST OF LATIN AMERICA

  • A. Market Analysis
    • Current & Future Analysis
    • Service Launch
  • B. Market Analytics
    • Table 86: Rest of Latin American Recent Past, Current & Future Analysis for Mobile Value Added Services with Annual Revenues in US$ Million for Years 2010 through 2018 (includes corresponding Graph/Chart)
    • Table 87: Rest of Latin American Historic Review for Mobile Value Added Services with Annual Revenues in US$ Million for Years 2004 through 2009 (includes corresponding Graph/Chart)

IV. COMPETITIVE LANDSCAPE

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