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市場調査レポート

広告挿入サーバーの世界市場

Ad Insertion Servers

発行 Global Industry Analysts, Inc. 商品コード 248918
出版日 ページ情報 英文 144 Pages
納期: 即日から翌営業日
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広告挿入サーバーの世界市場 Ad Insertion Servers
出版日: 2020年07月01日 ページ情報: 英文 144 Pages
概要

当レポートでは、世界の広告挿入サーバーの市場を調査し、市場背景、技術の定義と概要、メリット、技術革新および新製品の市場投入の動向、企業間の動き、主要企業のプロファイル、地域・国別の市場成長予測などをまとめています。

第1章 イントロダクション・調査手法・製品の定義

第2章 エグゼクティブサマリー

  • 産業概要
    • 広告挿入サーバー市場
      • ビデオ消費パターンの変化による恩恵を享受
      • ターゲット&個別化広告への焦点
    • 急速に拡大するビデオエンターテインメント産業における収益化の機会
      • 広告挿入サーバー市場を推進
    • VODコンテンツの普及
    • 放送事業者・ケーブル事業者のオールデジタルネットワークへの移行
  • 市場動向・課題
    • 放送事業者:オンラインメディアハウスとの収益ギャップの穴埋めのためDAI技術に注目
    • ATSC 3.0:放送事業者によるDAI技術の導入を推進
    • DAI技術の導入:レガシー型受託放送契約でつまづく
    • ダイナミック広告挿入:VoDコンテンツの収益化を実現
    • ダイナミック広告挿入:コンテンツの収益化を推進
    • サーバーサイド広告挿入
    • クライアントベースの広告挿入技術の欠点:サーバーサイド広告挿入への焦点のシフト
    • サーバーサイド広告挿入のクライアントベースの広告挿入に勝るメリット:概要
    • サーバーサイド広告挿入:マルチスクリーンデバイスでのターゲット広告の実行可能なオプションを提供
    • より良い制御性・透明性
    • 各種広告フォーマットをサポート
    • プラットフォームへの非依存性
    • スケーラビリティの課題
    • ライブコンテンツの取り扱い
    • シームレスな視聴体験、など
  • 製品概要
    • 広告挿入とは
    • イントロダクション:広告サーバー
    • 広告サーバーの仕組み
    • 広告サーバーの各種タイプ
    • 広告サーバーの一般的機能と高度な機能
    • 広告サーバーの各種手法
    • 広告挿入サーバー
    • 主な広告挿入技法:概要
    • プレイリスティング
    • インストリーム広告
    • アドスプライシング
    • サーバーサイドアドスプライシング
    • 広告挿入技術
    • デジタルプログラム挿入
    • ケーブル放送ネットワークにおける広告挿入
    • サーバーサイド広告挿入、など
  • 製品の革新・発売
    • STV Player:Amazon Fire TVのライブストリーミングでターゲット可能なDAIを投入
    • Ericsson:OTTストリーミングで広告挿入ソリューションを開始
    • Zattoo:サーバーベースのダイナミック広告挿入を開始
    • Nine:Apple TVで9Nowを開始
    • Imagine Communications:ダイナミック広告挿入機能を強化
    • Ooyala:ライブサーバーサイド広告挿入技術Ooyala Pulseを投入
    • Adobe Primetime:MPEG-DASH ビデオ向けダイナミック広告挿入を開始
    • Ericsson:MediaFirsビデオデリバリーを発表
    • Google:DoubleClickでパブリッシャー向けの新たな機能を発表、など
  • 近年の企業間の動向
  • 主要企業
    • Adobe Systems Incorporated (米国)
    • Anevia S.A.S (フランス)
    • ARRIS International plc (英国)
    • Beijing Topreal Technologies Co., Ltd. (中国)
    • Brightcove, Inc. (米国)
    • Cisco Systems, Inc. (米国)
    • DJC Media Group (米国)
    • Edgeware AB (スウェーデン)
    • Harmonic, Inc. (米国)
    • Imagine Communications Corporation (米国)
    • Nokia Corporation (フィンランド)
    • SeaChange International, Inc. (米国)
    • Telefonaktiebolaget L. M. Ericsson (スウェーデン)
  • 世界市場の展望

第3章 地域市場の分析

  • 米国
  • カナダ
  • 日本
  • 欧州
    • フランス
    • ドイツ
    • イタリア
    • 英国
    • スペイン
    • ロシア
    • その他
  • アジア太平洋
  • ラテンアメリカ
  • その他の地域
目次
Product Code: MCP-7666

Global Ad Insertion Servers Market to Reach US$2.9 Billion by the Year 2027

Amid the COVID-19 crisis, the global market for Ad Insertion Servers estimated at US$1.8 Billion in the year 2020, is projected to reach a revised size of US$2.9 Billion by 2027, growing at a CAGR of 6.8% over the period 2020-2027.

The U.S. Accounts for Over 27.1% of Global Market Size in 2020, While China is Forecast to Grow at a 10.3% CAGR for the Period of 2020-2027

The Ad Insertion Servers market in the U.S. is estimated at US$490 Million in the year 2020. The country currently accounts for a 27.05% share in the global market. China, the world second largest economy, is forecast to reach an estimated market size of US$624 Million in the year 2027 trailing a CAGR of 10.3% through 2027. Among the other noteworthy geographic markets are Japan and Canada, each forecast to grow at 3.7% and 6.1% respectively over the 2020-2027 period. Within Europe, Germany is forecast to grow at approximately 4.3% CAGR while Rest of European market (as defined in the study) will reach US$624 Million by the year 2027.We bring years of research experience to this 16th edition of our report. The 144-page report presents concise insights into how the pandemic has impacted production and the buy side for 2020 and 2021. A short-term phased recovery by key geography is also addressed.

Competitors identified in this market include, among others,

  • Adobe Inc.
  • Anevia S.A.S
  • ARRIS International plc
  • Brightcove Inc.
  • Cisco Systems Inc.
  • DJC Media Group
  • Edgeware AB
  • Harmonic Inc.
  • Imagine Communications Corporation
  • Nokia Corporation
  • SeaChange International Inc.
  • Telefonaktiebolaget L. M. Ericsson

TABLE OF CONTENTS

  • I. INTRODUCTION, METHODOLOGY & REPORT SCOPE

II. EXECUTIVE SUMMARY

1. MARKET OVERVIEW

  • Ad Insertion Servers Market: Benefiting from Changing Video Consumption Patterns and Focus
  • on Targeted & Personalized Advertising
  • Recent Market Activity
  • Growing Opportunities to Monetize the Rapidly Expanding Video Entertainment Industry
  • to Drive Ad Insertion Servers Market
  • Proliferation of VOD Content
  • Migration of Broadcasters and Cable Operators towards All-Digital Networks
  • Global Competitor Market Shares
  • Ad Insertion Servers Competitor Market Share Scenario Worldwide (in %): 2020 & 2029
  • Impact of Covid-19 and a Looming Global Recession

2. FOCUS ON SELECT PLAYERS

  • Adobe Systems Incorporated (USA)
  • Anevia S.A.S (France)
  • ARRIS International plc (UK)
  • Beijing Topreal Technologies Co., Ltd. (China)
  • Brightcove, Inc. (USA)
  • Cisco Systems, Inc. (USA)
  • DJC Media Group (USA)
  • Edgeware AB (Sweden)
  • Google, LLC (USA)
  • Harmonic, Inc. (USA)
  • Imagine Communications Corporation (USA)
  • Nokia Corporation (Finland)
  • SeaChange International, Inc. (USA)
  • Telefonaktiebolaget L. M. Ericsson (Sweden)

3. MARKET TRENDS & DRIVERS

  • Broadcasters Turn to DAI Technology for Closing Revenue Gap with Online Media Houses
  • Broadcasters Turn to DAI Technology for Closing Revenue Gap with Online Media Houses
  • Adoption of DAI Technology Tripping on Legacy Carriage Deals
  • Dynamic Ad Insertion Enabling VoD Content Monetization
  • Dynamic Ad Insertion Propelling Content Monetization
  • Server-side Ad Insertion: A Star in Making
  • Drawbacks of Client-based Ad Insertion Technology Shift Focus to Server-Side Ad Insertion
  • Server-side Ad Insertion Offers Viable Option for Targeted Ads on Multiscreen Devices
  • Issues with Server-side Ad Insertion Technique
  • Server-Side Ad Insertion Enabling Generation of User-friendly Online Ads
  • Seamless Viewing Experience
  • Flexible Platforms, Simpler Delivery
  • Integrated Personalization Approach
  • Advances in Ad Insertion Technologies - Opportunities to Increase Ad Revenues
  • Ad Insertion Technology Powering Live Streaming Market
  • Personalized Ad Insertion for Live Streaming Content
  • Broadcasting Rights Vital for Monetization of Live Streaming Service
  • Video Advertising Benefiting from VPAID and VAST Ad Tags
  • Video Ad Serving Template (VAST) Ad Tag
  • Video Player-Ad Interface Definition (VPAID)
  • Cloud Ad Insertion: Service Providers Still in Wait and Watch Mode for Using Cloud-based
  • Ad Insertion Solutions
  • Analyzing the Advantages & Drawbacks of Cloud-based Ad Insertion Technology

4. GLOBAL MARKET PERSPECTIVE

  • TABLE 1: Ad Insertion Servers Global Market Estimates and Forecasts in US$ Thousand by Region/Country: 2020-2027
  • TABLE 2: Ad Insertion Servers Global Retrospective Market Scenario in US$ Thousand by Region/Country: 2012-2019
  • TABLE 3: Ad Insertion Servers Market Share Shift across Key Geographies Worldwide: 2012 VS 2020 VS 2027

III. MARKET ANALYSIS

  • GEOGRAPHIC MARKET ANALYSIS
  • UNITED STATES
    • TABLE 4: United States Ad Insertion Servers Market Estimates and Projections in US$ Thousand: 2020 to 2027
    • TABLE 5: Ad Insertion Servers Market in the United States: A Historic Review in US$ Thousand for 2012-2019
  • CANADA
    • TABLE 6: Canadian Ad Insertion Servers Market Estimates and Forecasts in US$ Thousand: 2020 to 2027
    • TABLE 7: Canadian Ad Insertion Servers Historic Market Review in US$ Thousand: 2012-2019
  • JAPAN
    • TABLE 8: Japanese Market for Ad Insertion Servers: Annual Sales Estimates and Projections in US$ Thousand for the Period 2020-2027
    • TABLE 9: Ad Insertion Servers Market in Japan: Historic Sales Analysis in US$ Thousand for the Period 2012-2019
  • CHINA
    • TABLE 10: Chinese Ad Insertion Servers Market Growth Prospects in US$ Thousand for the Period 2020-2027
    • TABLE 11: Ad Insertion Servers Historic Market Analysis in China in US$ Thousand: 2012-2019
  • EUROPE
    • Market Facts & Figures
    • Market Analytics
    • TABLE 12: European Ad Insertion Servers Market Demand Scenario in US$ Thousand by Region/Country: 2020-2027
    • TABLE 13: Ad Insertion Servers Market in Europe: A Historic Market Perspective in US$ Thousand by Region/Country for the Period 2012-2019
    • TABLE 14: European Ad Insertion Servers Market Share Shift by Region/Country: 2012 VS 2020 VS 2027
  • FRANCE
    • TABLE 15: Ad Insertion Servers Market in France: Estimates and Projections in US$ Thousand for the Period 2020-2027
    • TABLE 16: French Ad Insertion Servers Historic Market Scenario in US$ Thousand: 2012-2019
  • GERMANY
    • TABLE 17: Ad Insertion Servers Market in Germany: Recent Past, Current and Future Analysis in US$ Thousand for the Period 2020-2027
    • TABLE 18: German Ad Insertion Servers Historic Market Analysis in US$ Thousand: 2012-2019
  • ITALY
    • TABLE 19: Italian Ad Insertion Servers Market Growth Prospects in US$ Thousand for the Period 2020-2027
    • TABLE 20: Ad Insertion Servers Historic Market Analysis in Italy in US$ Thousand: 2012-2019
  • UNITED KINGDOM
    • TABLE 21: United Kingdom Market for Ad Insertion Servers: Annual Sales Estimates and Projections in US$ Thousand for the Period 2020-2027
    • TABLE 22: Ad Insertion Servers Market in the United Kingdom: Historic Sales Analysis in US$ Thousand for the Period 2012-2019
  • SPAIN
    • TABLE 23: Spanish Ad Insertion Servers Market Estimates and Forecasts in US$ Thousand: 2020 to 2027
    • TABLE 24: Spanish Ad Insertion Servers Historic Market Review in US$ Thousand: 2012-2019
  • RUSSIA
    • TABLE 25: Russian Ad Insertion Servers Market Estimates and Projections in US$ Thousand: 2020 to 2027
    • TABLE 26: Ad Insertion Servers Market in Russia: A Historic Review in US$ Thousand for 2012-2019
  • REST OF EUROPE
    • TABLE 27: Rest of Europe Ad Insertion Servers Market Estimates and Forecasts in US$ Thousand: 2020-2027
    • TABLE 28: Ad Insertion Servers Market in Rest of Europe in US$ Thousand: A Historic Review for the Period 2012-2019
  • ASIA-PACIFIC
    • TABLE 29: Asia-Pacific Ad Insertion Servers Market Estimates and Forecasts in US$ Thousand by Region/Country: 2020-2027
    • TABLE 30: Ad Insertion Servers Market in Asia-Pacific: Historic Market Analysis in US$ Thousand by Region/Country for the Period 2012-2019
    • TABLE 31: Asia-Pacific Ad Insertion Servers Market Share Analysis by Region/Country: 2012 VS 2020 VS 2027
  • AUSTRALIA
    • TABLE 32: Ad Insertion Servers Market in Australia: Recent Past, Current and Future Analysis in US$ Thousand for the Period 2020-2027
    • TABLE 33: Australian Ad Insertion Servers Historic Market Analysis in US$ Thousand: 2012-2019
  • INDIA
    • TABLE 34: Indian Ad Insertion Servers Market Estimates and Forecasts in US$ Thousand: 2020 to 2027
    • TABLE 35: Indian Ad Insertion Servers Historic Market Review in US$ Thousand: 2012-2019
  • SOUTH KOREA
    • TABLE 36: Ad Insertion Servers Market in South Korea: Recent Past, Current and Future Analysis in US$ Thousand for the Period 2020-2027
    • TABLE 37: South Korean Ad Insertion Servers Historic Market Analysis in US$ Thousand: 2012-2019
  • REST OF ASIA-PACIFIC
    • TABLE 38: Rest of Asia-Pacific Market for Ad Insertion Servers: Annual Sales Estimates and Projections in US$ Thousand for the Period 2020-2027
    • TABLE 39: Ad Insertion Servers Market in Rest of Asia-Pacific: Historic Sales Analysis in US$ Thousand for the Period 2012-2019
  • LATIN AMERICA
    • TABLE 40: Latin American Ad Insertion Servers Market Trends by Region/Country in US$ Thousand: 2020-2027
    • TABLE 41: Ad Insertion Servers Market in Latin America in US$ Thousand by Region/Country: A Historic Perspective for the Period 2012-2019
    • TABLE 42: Latin American Ad Insertion Servers Market Percentage Breakdown of Sales by Region/Country: 2012, 2020, and 2027
  • ARGENTINA
    • TABLE 43: Argentinean Ad Insertion Servers Market Estimates and Forecasts in US$ Thousand: 2020-2027
    • TABLE 44: Ad Insertion Servers Market in Argentina in US$ Thousand: A Historic Review for the Period 2012-2019
  • BRAZIL
    • TABLE 45: Ad Insertion Servers Market in Brazil: Estimates and Projections in US$ Thousand for the Period 2020-2027
    • TABLE 46: Brazilian Ad Insertion Servers Historic Market Scenario in US$ Thousand: 2012-2019
  • MEXICO
    • TABLE 47: Ad Insertion Servers Market in Mexico: Recent Past, Current and Future Analysis in US$ Thousand for the Period 2020-2027
    • TABLE 48: Mexican Ad Insertion Servers Historic Market Analysis in US$ Thousand: 2012-2019
  • REST OF LATIN AMERICA
    • TABLE 49: Rest of Latin America Ad Insertion Servers Market Estimates and Projections in US$ Thousand: 2020 to 2027
    • TABLE 50: Ad Insertion Servers Market in Rest of Latin America: A Historic Review in US$ Thousand for 2012-2019
  • MIDDLE EAST
    • TABLE 51: The Middle East Ad Insertion Servers Market Estimates and Forecasts in US$ Thousand by Region/Country: 2020-2027
    • TABLE 52: Ad Insertion Servers Market in the Middle East by Region/Country in US$ Thousand: 2012-2019
    • TABLE 53: The Middle East Ad Insertion Servers Market Share Breakdown by Region/Country: 2012, 2020, and 2027
  • IRAN
    • TABLE 54: Iranian Market for Ad Insertion Servers: Annual Sales Estimates and Projections in US$ Thousand for the Period 2020-2027
    • TABLE 55: Ad Insertion Servers Market in Iran: Historic Sales Analysis in US$ Thousand for the Period 2012-2019
  • ISRAEL
    • TABLE 56: Israeli Ad Insertion Servers Market Estimates and Forecasts in US$ Thousand: 2020-2027
    • TABLE 57: Ad Insertion Servers Market in Israel in US$ Thousand: A Historic Review for the Period 2012-2019
  • SAUDI ARABIA
    • TABLE 58: Saudi Arabian Ad Insertion Servers Market Growth Prospects in US$ Thousand for the Period 2020-2027
    • TABLE 59: Ad Insertion Servers Historic Market Analysis in Saudi Arabia in US$ Thousand: 2012-2019
  • UNITED ARAB EMIRATES
    • TABLE 60: Ad Insertion Servers Market in the United Arab Emirates: Recent Past, Current and Future Analysis in US$ Thousand for the Period 2020-2027
    • TABLE 61: United Arab Emirates Ad Insertion Servers Historic Market Analysis in US$ Thousand: 2012-2019
  • REST OF MIDDLE EAST
    • TABLE 62: Ad Insertion Servers Market in Rest of Middle East: Recent Past, Current and Future Analysis in US$ Thousand for the Period 2020-2027
    • TABLE 63: Rest of Middle East Ad Insertion Servers Historic Market Analysis in US$ Thousand: 2012-2019
  • AFRICA
    • TABLE 64: African Ad Insertion Servers Market Estimates and Projections in US$ Thousand: 2020 to 2027
    • TABLE 65: Ad Insertion Servers Market in Africa: A Historic Review in US$ Thousand for 2012-2019

IV. COMPETITION

  • Total Companies Profiled: 48