株式会社グローバルインフォメーション
TEL: 044-952-0102
表紙
市場調査レポート

広告挿入サーバーの世界市場

Ad Insertion Servers

発行 Global Industry Analysts, Inc. 商品コード 248918
出版日 ページ情報 英文 236 Pages
納期: 即日から翌営業日
価格
本日の銀行送金レート: 1USD=113.05円で換算しております。

ご注意:Single user licenseはDRM(デジタル著作権管理システム)付PDFとなります。
PDFの閲覧には Adobe Digital Editions (無償)のインストールが必要となります。
認証されたPC上のみでの閲覧と、1回のプリントアウトが可能となっております。

Back to Top
広告挿入サーバーの世界市場 Ad Insertion Servers
出版日: 2017年04月01日 ページ情報: 英文 236 Pages
概要

当レポートでは、世界の広告挿入サーバーの市場を調査し、市場背景、技術の定義と概要、メリット、技術革新および新製品の市場投入の動向、企業間の動き、主要企業のプロファイル、地域・国別の市場成長予測などをまとめています。

第1章 イントロダクション・調査手法・製品の定義

第2章 エグゼクティブサマリー

  • 産業概要
    • 広告挿入サーバー市場
      • ビデオ消費パターンの変化による恩恵を享受
      • ターゲット&個別化広告への焦点
    • 急速に拡大するビデオエンターテインメント産業における収益化の機会
      • 広告挿入サーバー市場を推進
    • VODコンテンツの普及
    • 放送事業者・ケーブル事業者のオールデジタルネットワークへの移行
  • 市場動向・課題
    • 放送事業者:オンラインメディアハウスとの収益ギャップの穴埋めのためDAI技術に注目
    • ATSC 3.0:放送事業者によるDAI技術の導入を推進
    • DAI技術の導入:レガシー型受託放送契約でつまづく
    • ダイナミック広告挿入:VoDコンテンツの収益化を実現
    • ダイナミック広告挿入:コンテンツの収益化を推進
    • サーバーサイド広告挿入
    • クライアントベースの広告挿入技術の欠点:サーバーサイド広告挿入への焦点のシフト
    • サーバーサイド広告挿入のクライアントベースの広告挿入に勝るメリット:概要
    • サーバーサイド広告挿入:マルチスクリーンデバイスでのターゲット広告の実行可能なオプションを提供
    • より良い制御性・透明性
    • 各種広告フォーマットをサポート
    • プラットフォームへの非依存性
    • スケーラビリティの課題
    • ライブコンテンツの取り扱い
    • シームレスな視聴体験、など
  • 製品概要
    • 広告挿入とは
    • イントロダクション:広告サーバー
    • 広告サーバーの仕組み
    • 広告サーバーの各種タイプ
    • 広告サーバーの一般的機能と高度な機能
    • 広告サーバーの各種手法
    • 広告挿入サーバー
    • 主な広告挿入技法:概要
    • プレイリスティング
    • インストリーム広告
    • アドスプライシング
    • サーバーサイドアドスプライシング
    • 広告挿入技術
    • デジタルプログラム挿入
    • ケーブル放送ネットワークにおける広告挿入
    • サーバーサイド広告挿入、など
  • 製品の革新・発売
    • STV Player:Amazon Fire TVのライブストリーミングでターゲット可能なDAIを投入
    • Ericsson:OTTストリーミングで広告挿入ソリューションを開始
    • Zattoo:サーバーベースのダイナミック広告挿入を開始
    • Nine:Apple TVで9Nowを開始
    • Imagine Communications:ダイナミック広告挿入機能を強化
    • Ooyala:ライブサーバーサイド広告挿入技術Ooyala Pulseを投入
    • Adobe Primetime:MPEG-DASH ビデオ向けダイナミック広告挿入を開始
    • Ericsson:MediaFirsビデオデリバリーを発表
    • Google:DoubleClickでパブリッシャー向けの新たな機能を発表、など
  • 近年の企業間の動向
  • 主要企業
    • Adobe Systems Incorporated (米国)
    • Anevia S.A.S (フランス)
    • ARRIS International plc (英国)
    • Beijing Topreal Technologies Co., Ltd. (中国)
    • Brightcove, Inc. (米国)
    • Cisco Systems, Inc. (米国)
    • DJC Media Group (米国)
    • Edgeware AB (スウェーデン)
    • Harmonic, Inc. (米国)
    • Imagine Communications Corporation (米国)
    • Nokia Corporation (フィンランド)
    • SeaChange International, Inc. (米国)
    • Telefonaktiebolaget L. M. Ericsson (スウェーデン)
  • 世界市場の展望

第3章 地域市場の分析

  • 米国
  • カナダ
  • 日本
  • 欧州
    • フランス
    • ドイツ
    • イタリア
    • 英国
    • スペイン
    • ロシア
    • その他
  • アジア太平洋
  • ラテンアメリカ
  • その他の地域

このページに掲載されている内容は最新版と異なる場合があります。詳細はお問い合わせください。

目次
Product Code: MCP-7666

This report analyzes the worldwide markets for Ad Insertion Servers in US$ Thousand. The report provides separate comprehensive analytics for the US, Canada, Japan, Europe, Asia-Pacific, Latin America, and Rest of World. Annual estimates and forecasts are provided for the period 2015 through 2022. Also, a six-year historic analysis is provided for these markets. Market data and analytics are derived from primary and secondary research. Company profiles are primarily based on public domain information including company URLs. The report profiles 48 companies including many key and niche players such as -

Adobe Systems Incorporated
Anevia S.A.S
ARRIS International plc
Beijing Topreal Technologies Co., Ltd.
Brightcove, Inc.

Table of Contents

I. INTRODUCTION, METHODOLOGY & PRODUCT DEFINITIONS

  • Study Reliability and Reporting Limitations
  • Disclaimers
  • Data Interpretation & Reporting Level
    • Quantitative Techniques & Analytics
  • Product Definitions and Scope of Study

II. EXECUTIVE SUMMARY

1. INDUSTRY OVERVIEW

  • Ad Insertion Servers Market: Benefiting from Changing Video Consumption Patterns and Focus on Targeted & Personalized Advertising
  • Growing Opportunities to Monetize the Rapidly Expanding Video Entertainment Industry to Drive Ad Insertion Servers Market
  • Proliferation of VOD Content
    • Table 1: Global Video on Demand (VOD) Services Market by Geographic Region - Annual Revenue Figures in US$ Million for Years 2015 & 2020 (includes corresponding Graph/Chart)
  • Migration of Broadcasters and Cable Operators towards All-Digital Networks

2. MARKET TRENDS & ISSUES

  • Broadcasters Turn to DAI Technology for Closing Revenue Gap with Online Media Houses
  • ATSC 3.0 Standard to Propel DAI Technology Adoption among Broadcasters
  • Adoption of DAI Technology Tripping on Legacy Carriage Deals
  • Dynamic Ad Insertion Enabling VoD Content Monetization
  • Dynamic Ad Insertion Propelling Content Monetization
  • Server-side Ad Insertion: A Star in Making
  • Drawbacks of Client-based Ad Insertion Technology Shift Focus to Server-Side Ad Insertion
    • Quick Glance on Advantages of Server-side Ad Insertion Over Client-side Ad insertion
  • Server-side Ad Insertion Offers Viable Option for Targeted Ads on Multiscreen Devices
    • Better Control and Transparency
    • Support for Different Ad Formats
    • Free from Platform Dependence
    • Better Reach and Frequency of Ads
    • Consolidated Reporting
  • Issues with Server-side Ad Insertion Technique
    • Fluctuation Issue
    • Scalability Issue
    • Handling Live Content
  • Server-Side Ad Insertion Enabling Generation of User-friendly Online Ads
  • Seamless Viewing Experience
  • Flexible Platforms, Simpler Delivery
  • Integrated Personalization Approach
  • Advances in Ad Insertion Technologies - Opportunities to Increase Ad Revenues
  • Ad Insertion Technology Powering Live Streaming Market
  • Personalized Ad Insertion for Live Streaming Content
  • Broadcasting Rights Vital for Monetization of Live Streaming Service
  • Video Advertising Benefiting from VPAID and VAST Ad Tags
  • Video Ad Serving Template (VAST) Ad Tag
  • Video Player-Ad Interface Definition (VPAID)
  • Cloud Ad Insertion: Service Providers Still in Wait and Watch Mode for Using Cloud-based Ad Insertion Solutions
  • Analyzing the Advantages & Drawbacks of Cloud-based Ad Insertion Technology

3. PRODUCT OVERVIEW

  • What is Ad Serving?
  • Introduction to Ad Server
  • Ad Serving: How Does it Work?
  • Types of Ad Servers
  • Common and Advanced Functions of Ad Servers
  • Methods of Ad Serving
  • Ad Insertion Server
  • Major Ad Insertion Techniques - An Overview
  • Play Listing Technique
  • In-Stream Advertising
  • Ad-Splicing Technique
    • Server-Side Ad-Splicing Technique
  • Ad Insertion Technology
  • Digital Program Insertion - Enabling Seamless Ad Insertion
  • Ad Insertion in Cable Broadcast Networks
  • Server-side Ad Insertion

4. PRODUCTS INNOVATIONS/INTRODUCTIONS

  • STV Player Launches Targetable DAI in Live Streaming on Amazon Fire TV
  • Ericsson Launches Ad Insertion Solution for OTT Streaming
  • Zattoo Launches Server Based Dynamic Ad Insertion
  • Nine Launches 9Now on Apple TVs, Introduces SSAI technology
  • Imagine Communications Expands Dynamic Ad Insertion Capabilities
  • Ooyala Launches Ooyala Pulse - A Live Server-side Ad Insertion Technology
  • Adobe Primetime Launches Dynamic Ad Insertion for MPEG-DASH video
  • Ericsson Unveils MediaFirst Video Delivery
  • Google Unveils New Features in DoubleClick for Publishers
  • Amagi Introduces THUNDERSTORM, A New OTT Ad Insertion Platform
  • Bell Media Announces Dynamic Ad Insertion for VoD and Snackable TV
  • General Dynamic Mediaware Unveils Complete Range of InStream Software
  • Panoply Unveils Megaphone - A Podcast Advertising Technology
  • FreeWheel Introduces HyLDA - A Program for Ad Insertion in Linear TV
  • DVEO Launches SPOTTER - A Multi-Criteria Targeted Ad Insertion Platform
  • Brightcove Introduces Brightcove Lift - An Ad Optimising Solution
  • NAGRA Launches NAGRA MediaLive Secure Player - A New Dynamic VoD Advertising Platform
  • Switch Media Introduces AdEase
  • Channel Four Introduces Personalized Ad Insertion with Yospace Ad Replacement Solution
  • Vizrt Launches Viz Eclipse - A Dynamic Ad Insertion Technology
  • Anvato Introduces Live TV Everywhere Offering for Scripps Networks Interactive
  • Brightcove Announces New Feature Enhancements to Core Products
  • Vilnyx Launches First-To-Market Intelligent In-Line Video Ad Insertion Technology
  • BlackArrow Launches Dynamic Advertisement Insertion Capabilities for On-Demand Content
  • Mediaware Unveils HEVC Ready Ad Insertion Platform

5. RECENT INDUSTRY ACTIVITY

  • Yospace and SpotX Collaborate to Showcase Programmatic Dynamic Ad Insertion
  • Vitec Buys 8% Share Capital of Anevia
  • Ad Systems Completes Technology Upgrade
  • WIPO Publishes Telefonaktiebolaget LM Ericsson's Patent
  • Cablevision Partners With Google to Enhance Addressable Advertising
  • Sky Media Partners with Yospace for Ad Replacement Solution for Sky Go
  • Media Rating Council Accredits Canoe
  • ITOCHU Cable System Partners with Yospace
  • Yospace Collaborates with THEOplayer for Server-side Ad Replacement
  • Yospace Partners with SpotX for Delivering Personalized Advertisement Replacements
  • AdSparx Signs Reseller Agreement with AdSlap
  • MediaWorks Selects Brightcove to Deliver Ad-supported Video Experiences
  • Nokia Takes Over Alcatel-Lucent
  • Solbox Makes Available 'Ad Zipper' - A Server-side Ad insertion Solution to SMR
  • NDTV Monetises Middle East Market with Amagi's Ad Insertion Technology
  • Dark Matter Digital Network Selects StreamGuys for CDN and Live Streaming Services
  • Akamai Technologies to Integrate Adobe Primetime Capabilities for Simplifying Video Advertisement
  • FreeWheel and Sky Extend Relationship to Austria and Germany
  • Telestream and BlackArrow Ink Strategic Partnership Deal to Monetize Video-On-Demand Programming
  • Dish Extends Nagra Partnership to Include Dynamic Ad Insertion into TY Everywhere Services
  • THIS TECHNOLOGY Bags US Patent for Key Dynamic Ad Insertion Functionalities
  • Imagine Acquires RGB Networks
  • Comcast Acquires THIS TECHNOLOGY
  • Canoe Selects THIS TECHNOLOGY for Streamlining On-demand Ad Insertion
  • CBS Partners with Canoe and Others to Sell Advertising via VoD programming
  • Audible Magic Partners with RGB Networks to Provide Dynamic Ad Insertion Services to TV Networks Lacking Advertising Markers
  • Scripps Networks Extends Clearleap Contract
  • Bright House Inks Deal With BlackArrow for Dynamic Ad Insertion into VoD
  • PrestoSports Selects Volar Video as Preferred PrimeTime Partner for Live Video Streaming
  • Clear Channel's iHeartRadio Inks Partnership Agreement with AdsWizz for Delivering Tailored Advertising Experiences
  • NBCUniversal Expands FreeWheel Partnership
  • thePlatform Enters into Strategic Agreement with Adobe Systems to Provide End-to-End IP video Solution
  • Disney and Dish Network Enter Into Long-term Distribution Agreement
  • Viacom Signs Carriage Deal with TWC Allowing TWC to Use Dynamic Ad-Insertion Technology in Viacom-owned Networks

6. FOCUS ON SELECT GLOBAL PLAYERS

  • Adobe Systems Incorporated (USA)
  • Anevia S.A.S (France)
  • ARRIS International plc (UK)
  • Beijing Topreal Technologies Co., Ltd. (China)
  • Brightcove, Inc. (USA)
  • Cisco Systems, Inc. (USA)
  • DJC Media Group (USA)
  • Edgeware AB (Sweden)
  • Harmonic, Inc. (USA)
  • Imagine Communications Corporation (USA)
  • Nokia Corporation (Finland)
  • SeaChange International, Inc. (USA)
  • Telefonaktiebolaget L. M. Ericsson (Sweden)

7. GLOBAL MARKET PERSPECTIVE

    • Table 2: World Recent Past, Current & Future Analysis for Ad Insertion Servers by Geographic Region - US, Canada, Japan, Europe, Asia-Pacific, Latin America and Rest of World Markets Independently Analyzed with Annual Revenue Figures in US$ Thousand for Years 2015 through 2022 (includes corresponding Graph/Chart)
    • Table 3: World Historic Review for Ad Insertion Servers by Geographic Region - US, Canada, Japan, Europe, Asia-Pacific, Latin America and Rest of World Markets Independently Analyzed with Annual Revenue Figures in US$ Thousand for Years 2009 through 2014 (includes corresponding Graph/Chart)
    • Table 4: World 14-Year Perspective for Ad Insertion Servers by Geographic Region - Percentage Breakdown of Revenues for US, Canada, Japan, Europe, Asia-Pacific, Latin America and Rest of World Markets for Years 2009, 2017 & 2022 (includes corresponding Graph/Chart)

III. MARKET

1. THE UNITED STATES

  • A. Market Analysis
    • Market Overview
    • Novel Advertising Technologies to Propel Mobile Video Market
    • Products Innovations/Introductions
    • Strategic Corporate Developments
    • Select Key Players
  • B. Market Analytics
    • Table 5: US Recent Past, Current & Future Analysis for Ad Insertion Servers Market Analyzed with Annual Revenue Figures in US$ Thousand for Years 2015 through 2022 (includes corresponding Graph/Chart)
    • Table 6: US Historic Review for Ad Insertion Servers Market Analyzed with Annual Revenue Figures in US$ Thousand for Years 2009 through 2014 (includes corresponding Graph/Chart)

2. CANADA

  • A. Market Analysis
    • Market Overview
    • Addressable TV Advertising: An Emerging Market Segment
    • Strategic Corporate Development
  • B. Market Analytics
    • Table 7: Canadian Recent Past, Current & Future Analysis for Ad Insertion Servers Market Analyzed with Annual Revenue Figures in US$ Thousand for Years 2015 through 2022 (includes corresponding Graph/Chart)
    • Table 8: Canadian Historic Review for Ad Insertion Servers Market Analyzed with Annual Revenue Figures in US$ Thousand for Years 2009 through 2014 (includes corresponding Graph/Chart)

3. JAPAN

  • A. Market Analysis
    • Market Overview
    • Strategic Corporate Development
  • B. Market Analytics
    • Table 9: Japanese Recent Past, Current & Future Analysis for Ad Insertion Servers Market Analyzed with Annual Revenue Figures in US$ Thousand for Years 2015 through 2022 (includes corresponding Graph/Chart)
    • Table 10: Japanese Historic Review for Ad Insertion Servers Market Analyzed with Annual Revenue Figures in US$ Thousand for Years 2009 through 2014 (includes corresponding Graph/Chart)

4. EUROPE

  • A. Market Analysis
    • Market Overview
  • B. Market Analytics
    • Table 11: European Recent Past, Current & Future Analysis for Ad Insertion Servers by Geographic Region - France, Germany, Italy, UK, Spain, Russia, and Rest of Europe Markets Independently Analyzed with Annual Revenue Figures in US$ Thousand for Years 2015 through 2022 (includes corresponding Graph/Chart)
    • Table 12: European Historic Review for Ad Insertion Servers by Geographic Region - France, Germany, Italy, UK, Spain, Russia, and Rest of Europe Markets Independently Analyzed with Annual Revenue Figures in US$ Thousand for Years 2009 through 2014 (includes corresponding Graph/Chart)
    • Table 13: European 14-Year Perspective for Ad Insertion Servers by Geographic Region - Percentage Breakdown of Revenues for France, Germany, Italy, UK, Spain, Russia, and Rest of Europe Markets for Years 2009, 2017 & 2022 (includes corresponding Graph/Chart)

4a. France

  • A. Market Analysis
    • Market Overview
    • Strategic Corporate Development
    • Key French Player
  • B. Market Analytics
    • Table 14: French Recent Past, Current & Future Analysis for Ad Insertion Servers Market Analyzed with Annual Revenue Figures in US$ Thousand for Years 2015 through 2022 (includes corresponding Graph/Chart)
    • Table 15: French Historic Review for Ad Insertion Servers Market Analyzed with Annual Revenue Figures in US$ Thousand for Years 2009 through 2014 (includes corresponding Graph/Chart)

4b. Germany

  • A. Market Analysis
    • Market Overview
    • Strategic Corporate Development
  • B. Market Analytics
    • Table 16: German Recent Past, Current & Future Analysis for Ad Insertion Servers Market Analyzed with Annual Revenue Figures in US$ Thousand for Years 2015 through 2022 (includes corresponding Graph/Chart)
    • Table 17: German Historic Review for Ad Insertion Servers Market Analyzed with Annual Revenue Figures in US$ Thousand for Years 2009 through 2014 (includes corresponding Graph/Chart)

4c. Italy

  • Market Analysis
    • Table 18: Italian Recent Past, Current & Future Analysis for Ad Insertion Servers Market Analyzed with Annual Revenue Figures in US$ Thousand for Years 2015 through 2022 (includes corresponding Graph/Chart)
    • Table 19: Italian Historic Review for Ad Insertion Servers Market Analyzed with Annual Revenue Figures in US$ Thousand for Years 2009 through 2014 (includes corresponding Graph/Chart)

4d. The United Kingdom

  • A. Market Analysis
    • Market Overview
    • Product Innovations/Introductions
    • Strategic Corporate Developments
    • Key British Player
  • B. Market Analytics
    • Table 20: UK Recent Past, Current & Future Analysis for Ad Insertion Servers Market Analyzed with Annual Revenue Figures in US$ Thousand for Years 2015 through 2022 (includes corresponding Graph/Chart)
    • Table 21: UK Historic Review for Ad Insertion Servers Market Analyzed with Annual Revenue Figures in US$ Thousand for Years 2009 through 2014 (includes corresponding Graph/Chart)

4e. Spain

  • Market Analysis
    • Table 22: Spanish Recent Past, Current & Future Analysis for Ad Insertion Servers Market Analyzed with Annual Revenue Figures in US$ Thousand for Years 2015 through 2022 (includes corresponding Graph/Chart)
    • Table 23: Spanish Historic Review for Ad Insertion Servers Market Analyzed with Annual Revenue Figures in US$ Thousand for Years 2009 through 2014 (includes corresponding Graph/Chart)

4f. Russia

  • Market Analysis
    • Table 24: Russian Recent Past, Current & Future Analysis for Ad Insertion Servers Market Analyzed with Annual Revenue Figures in US$ Thousand for Years 2015 through 2022 (includes corresponding Graph/Chart)
    • Table 25: Russian Historic Review for Ad Insertion Servers Market Analyzed with Annual Revenue Figures in US$ Thousand for Years 2009 through 2014 (includes corresponding Graph/Chart)

4g. Rest Of Europe

  • A. Market Analysis
    • Outlook
    • Products Innovations/Introductions
    • Strategic Corporate Developments
    • Select European Players
  • B. Market Analytics
    • Table 26: Rest of Europe Recent Past, Current & Future Analysis for Ad Insertion Servers Market Analyzed with Annual Revenue Figures in US$ Thousand for Years 2015 through 2022 (includes corresponding Graph/Chart)
    • Table 27: Rest of Europe Historic Review for Ad Insertion Servers Market Analyzed with Annual Revenue Figures in US$ Thousand for Years 2009 through 2014 (includes corresponding Graph/Chart)

5. ASIA-PACIFIC

  • A. Market Analysis
    • Outlook
    • Increased Demand for OTT Services to Propel Growth in Ad Insertion Servers Market
    • Products Innovations/Introductions
    • Strategic Corporate Developments
    • Key Player
  • B. Market Analytics
    • Table 28: Asia-Pacific Recent Past, Current & Future Analysis for Ad Insertion Servers by Geographic Region - China, India, and Rest of Asia-Pacific Markets Independently Analyzed with Annual Revenue Figures in US$ Thousand for Years 2015 through 2022 (includes corresponding Graph/Chart)
    • Table 29: Asia-Pacific Historic Review for Ad Insertion Servers by Geographic Region - China, India, and Rest of Asia-Pacific Markets Independently Analyzed with Annual Revenue Figures in US$ Thousand for Years 2009 through 2014 (includes corresponding Graph/Chart)
    • Table 30: Asia-Pacific 14-Year Perspective for Ad Insertion Servers by Geographic Region - Percentage Breakdown of Revenues for China, India, and Rest of Asia-Pacific Markets for Years 2009, 2017 & 2022 (includes corresponding Graph/Chart)

6. LATIN AMERICA

  • Market Analysis
    • Table 31: Latin American Recent Past, Current & Future Analysis for Ad Insertion Servers by Geographic Region - Brazil and Rest of Latin America Markets Independently Analyzed with Annual Revenue Figures in US$ Thousand for Years 2015 through 2022 (includes corresponding Graph/Chart)
    • Table 32: Latin American Historic Review for Ad Insertion Servers by Geographic Region - Brazil and Rest of Latin America Markets Independently Analyzed with Annual Revenue Figures in US$ Thousand for Years 2009 through 2014 (includes corresponding Graph/Chart)
    • Table 33: Latin American 14-Year Perspective for Ad Insertion Servers by Geographic Region - Percentage Breakdown of Revenues for Brazil and Rest of Latin America Markets for Years 2009, 2017 & 2022 (includes corresponding Graph/Chart)

7. REST OF WORLD

  • Market Analysis
    • Table 34: Rest of World Recent Past, Current & Future Analysis for Ad Insertion Servers Market Analyzed with Annual Revenue Figures in US$ Thousand for Years 2015 through 2022 (includes corresponding Graph/Chart)
    • Table 35: Rest of World Historic Review for Ad Insertion Servers Market Analyzed with Annual Revenue Figures in US$ Thousand for Years 2009 through 2014 (includes corresponding Graph/Chart)

COMPETITIVE LANDSCAPE

Back to Top