市場調査レポート

広告挿入サーバーの世界市場

Ad Insertion Servers

発行 Global Industry Analysts, Inc. 商品コード 248918
出版日 ページ情報 英文 519 Pages
納期: 即日から翌営業日
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広告挿入サーバーの世界市場 Ad Insertion Servers
出版日: 2012年07月01日 ページ情報: 英文 519 Pages
概要

当レポートでは、広告挿入サーバーの世界市場を取り上げ、米国、カナダ、日本、欧州、アジア太平洋、およびその他の地域など、地域ごとの個別分析を行うとともに、過去の実績/推定および将来の予測を提供し、主要企業およびニッチ企業57社のプロフィールをまとめるなど、概略以下の構成でお届けします。

第1章 イントロダクション、調査方法、製品定義

  • 調査の信頼性とレポートの制約
  • 免責事項
  • データの解釈とレポートのレベル
    • 定量技法および分析法
  • 製品の定義と調査範囲

第2章 エグゼクティブサマリー

  • 産業概要
    • 入門
    • 不況の影響
    • 回復しつつある経済
    • セグメント総括
    • ケーブル広告挿入サーバー市場
    • 通信広告挿入サーバー市場
    • 放送広告挿入サーバー市場
    • 競合情勢
    • 特筆すべき動向および懸案事項
    • ダイナミックビデオサービスに対する需要の拡大:広告主にとっての機会
    • 全面的なデジタルネットワークへの移行が成長の見通しを提供
    • デジタル広告挿入の現地化が勢いを増している
    • アドレス可能度:広告挿入における重点分野
    • 規格がデジタル広告挿入を簡易化
  • 広告:不可欠なマーケティング活動
    • 広告業界にとって幸先のよいデジタル化
    • 従来型テレビネットワークの間で好まれるデジタル広告
    • 進行中のデジタル化への取り組み
    • 先進的な広告:高い成長見通し
    • 個人向け広告
    • コンテンツベース広告
    • テレスコーピング広告
    • テレビ広告:安定成長見通し
    • 先進テレビ広告:消費者ターゲティングが可能に
    • 局所広告挿入における大きな可能性
    • インターネット:テレビに厳しい戦いを突きつける
    • アドレス可能な広告:重点領域
    • アドレス可能な広告:配信方法
    • IPTV広告市場
    • IPTVの優位点
    • IPTVプロバイダーにとっての広告オプション
    • IPTVネットワークにおける広告挿入システム
    • IPTV広告:通信オペレーターにとっての機会
  • 広告挿入:マーケティングイニシアティブの中核
    • 概観
    • 広告挿入市場:新たな戦略がダイナミクスを形作る
    • デジタル化の義務化が広告サーバーの売上を助長
    • 統合プラットフォームへと向かう広告提供市場
    • 代替メディアチャネル向け広告提供ソリューションに重点を置く技術ベンダー
    • 主導的なデジタル広告提供ソリューション
  • 製品概要
    • 広告提供とは
    • 広告サーバーのイントロダクション
    • 広告サーバー:その仕組み
    • 広告サーバーの種類
    • 広告サーバーの一般的および高度な機能
    • 広告提供の各手法
    • 広告挿入サーバー
    • 主要な広告挿入技術:概要
    • プレイリスティング手法
    • インストリーム広告
    • 広告スプライシング手法
    • サーバー側広告スプライシング手法
    • 広告挿入技術
    • デジタルプログラム挿入:途切れのない広告挿入を実現
    • ケーブル放送ネットワークにおける広告挿入
  • 製品の革新/発表
  • 業界における最近の動き
  • 主要な企業
    • Alcatel-Lucent SA(フランス)
    • Anevia S.A.S(フランス)
    • ARRIS Group, Inc.(米国)
    • Beijing Topreal Technologies Co., LTD(中国)
    • Castis Co., Ltd.(韓国)
    • Cisco Systems, Inc.(米国)
    • Concurrent Computers Corporation(米国)
    • Edgeware AB(スウェーデン)
    • Harmonic, Inc.(米国)
    • Harris Corporation(米国)
    • Limelight Networks, Inc.(米国)
    • mDialog Corp.(米国)
    • Motorola Mobility Holdings, Inc.(米国)
    • NDS Limited(英国)
    • RGB Networks(米国)
    • SeaChange International(米国)
    • Telefonaktiebolaget L. M. Ericsson(スウェーデン)
    • This Technology, LLC(米国)
  • 世界市場の展望

第3章 市場

  • 米国
  • カナダ
  • 日本
  • 欧州
  • アジア太平洋
  • その他の地域

第4章 競合情勢

目次
Product Code: MCP-7666

This report analyzes the worldwide markets for Ad Insertion Servers in US$ Million. The report provides separate comprehensive analytics for the US, Canada, Japan, Europe, Asia-Pacific, and Rest of World. Annual estimates and forecasts are provided for the period 2009 through 2018. The report profiles 57 companies including many key and niche players such as Alcatel-Lucent SA,Anevia S.A.S, ARRIS Group, Inc., Beijing Topreal Technologies Co., LTD., Castis Co., Ltd., Cisco Systems, Inc., Concurrent Computers Corporation, Edgeware AB, Harmonic, Inc., Harris Corporation, Limelight Networks, Inc., mDialog Corp., Motorola Mobility Holdings, Inc., NDS Limited, RGB Networks, SeaChange International, Telefonaktiebolaget L. M. Ericsson, and This Technology, LLC. Market data and analytics are derived from primary and secondary research. Company profiles are primarily based upon search engine sources in the public domain.

Table of Contents

I. INTRODUCTION, METHODOLOGY & PRODUCT DEFINITIONS

  • Study Reliability and Reporting Limitations
  • Disclaimers
  • Data Interpretation & Reporting Level
    • Quantitative Techniques & Analytics
  • Product Definitions and Scope of Study

II. EXECUTIVE SUMMARY

1. INDUSTRY OVERVIEW

  • A Quick Primer
  • Impact of Recession
  • Economy on the Recovery Mode
  • Segment Review
  • Cable Ad Insertion Server Market
  • Telecom Ad Insertion Server Market
  • Broadcast Ad Insertion Server Market
  • Competitive Landscape
  • Noteworthy Trends & Issues
  • Rising Demand for Dynamic Video Services: Opportunities for Advertisers
  • Shift towards All Digital Networks Offers Growth Prospects
  • Localization in Digital Ad Insertion Gains Ground
  • Addressability: A Key Focus Area in Ad Insertion
  • Standards Facilitate Digital Ad Insertion

2. ADVERTISING: AN ESSENTIAL MARKETING ACTIVITY

  • A Prelude
  • Digitization Bodes Well for Advertising Industry
  • Digital Advertising Finds Favor among Traditional TV Networks
  • Digitization Efforts Underway...
  • Advanced Advertising: High Growth Prospects
  • Personalized Advertising
  • Content-Based Advertising
  • Telescoping Advertising
  • Television Advertising: Steady Growth Prospects
    • Table 1: World Advertising Expenditure by Region (2011): Percentage Share Breakdown for North America, Europe, Asia-Pacific, Latin America, and Rest of World (includes corresponding Graph/Chart)
    • Table 2: World Advertising Expenditure by Medium (2011): Percentage Share Breakdown for Television, Newspapers, Internet, Magazines, Radio, and Others (includes corresponding Graph/Chart)
  • Advanced Television Advertising: Enabling Consumer Targeting
  • High Potential for Local Ad Insertion
  • Internet: Posing Stiff Challenge to Television
  • Addressable Advertising: The Focus Area
  • Addressable Advertising: Distribution Methods
    • Online Advertising
    • Video-on-Demand (VoD)
    • Subscription TV
    • Advertising for Broadcasters
    • Personalized TV
  • IPTV Advertising Market
  • Advantages of IPTV
  • Advertising Options for IPTV Providers
    • Linear Ad Insertion
    • Interactive Advertising
    • Video-on-Demand Advertising
    • Multi-Platform Ad Campaigns
  • Ad Insertion System in IPTV Network
  • IPTV Advertising: An Opportunity for Telecom Operators

3. AD SERVING: THE CORE OF MARKETING INITIATIVES

  • A Primer
  • Ad Servers Market: New Strategies Shape Dynamics
  • Digitization Mandates Foster Sales of Ad Servers
  • Ad Serving Market Moves towards Integrated Platforms
  • Technology Vendors Focus on Ad Serving Solutions for Alternate Media Channels
  • Leading Digital Ad Serving Solutions

4. PRODUCT OVERVIEW

  • What is Ad Serving?
  • Introduction to Ad Server
    • Ad Serving: How Does it Work?
    • Types of Ad Servers
    • Common and Advanced Functions of Ad Servers
    • Methods of Ad Serving
  • Ad Insertion Server
  • Major Ad Insertion Techniques - An Overview
    • Play Listing Technique
    • In-Stream Advertising
    • Ad-Splicing Technique
      • Server-Side Ad-Splicing Technique
  • Ad Insertion Technology
  • Digital Program Insertion - Enabling Seamless Ad Insertion
  • Ad Insertion in Cable Broadcast Networks

5. PRODUCT INNOVATIONS/INTRODUCTIONS

  • ADTECH Unveils ADTECH Mobile SDK
  • Adobe Launches Primetime Platform
  • Panache Unveils Digital Video Insertion Technology for HTTP Live Streaming Standard
  • mDialog Offers In-Stream Real-Time Video Ad Support for Roku Streaming Media Player
  • This Technology Launches SpotLink™ Software
  • OpenX Introduces New Version of OpenX Enterprise in New Version
  • This Technology Launches SpotLink Data Boundary Manager and SpotLink Ad Decision Service Router
  • EVS Launches Epsio.Air
  • Limelight Networks Introduces Limelight REACH Interactive
  • Panache Unveils New Technology for Digital Video Ad Insertion
  • Google Launches DoubleClick for Publishers
  • Triton Digital Unveils Targeted Ad Injector Technology
  • mDialog Introduces Upgraded Version of Real-Time In-Stream Ad Insertion Solution
  • Break Media Introduces Apex Ad server
  • Atex Introduces Ad server Integration Advertising Module
  • Limelight Networks Rolls Out Limelight ADS for Open AdStream®
  • Vdopia Rolls Out iVdopia Mobile Advertising Platform and Network
  • Vdopia Introduces VLIVE Online Live Streaming Ad Insertion Platform
  • RGB Upgrades Broadcast Network Processor with Enhanced Ad Insertion Capability
  • tyBit Introduces tyBit Ad server

6. RECENT INDUSTRY ACTIVITY

  • OpenX Technologies Takes Over LiftDNA Supply-Side Platform
  • Roger Communications Deploys BlackArrow Advanced Advertising System
  • Adobe Systems Acquires Auditude
  • Arris Networks Takes Over BigBand Networks
  • Google Takes Over Motorola Mobility
  • 24/7 Real Media Takes Over Panache®
  • NBCUniversal Teams Up with Comcast for Dynamic Ad Insertion
  • Mocean Mobile Inks Multi-Year Agreement with Poynt
  • Integri Entertainment Selects ADTECH for Playwire
  • Triton Digital Media Takes Over StreamTheWorld
  • Limelight Networks Acquires EyeWonder
  • Google Acquires Episodic
  • Tektronix Takes Over Mixed Signals
  • RGB Networks Takes Over RipCode
  • The Rubicon Project Takes Over Fox Audience Network
  • Inlet Technologies Partners with Vertigo, Omneon and mDialog
  • Auditude Forges Technology Partnership with Inlet Technologies
  • Atex Partners with BLOOM Digital Platforms
  • Cyber Communications Partners with OpenX Technologies
  • Orange Partners with OpenX for Orange Ad Market
  • Smart AdServer Inks Contracts with Reed, Wolter and Nextradio
  • Smart AdServer Inks Contracts with Netinfo, Myads and McCann
  • Anima Publisher Selects Advertising Delivery Tool of Smart AdServer
  • Limelight Networks Acquires Kiptronic
  • RGB Networks and SeaChange Ink Reseller Agreement
  • ZEDO and eXelate in Partnership for Behavioral Targeting Data
  • Edgeware and Avtrex Partner to Offer Trick Play and Ad-Insertion Functionalities

7. FOCUS ON SELECT PLAYERS

  • Alcatel-Lucent SA (France)
  • Anevia S.A.S (France)
  • ARRIS Group, Inc. (US)
  • Beijing Topreal Technologies Co., LTD (China)
  • Castis Co., Ltd. (South Korea)
  • Cisco Systems, Inc. (US)
  • Concurrent Computers Corporation (US)
  • Edgeware AB (Sweden)
  • Harmonic, Inc. (US)
  • Harris Corporation (US)
  • Limelight Networks, Inc. (US)
  • mDialog Corp. (US)
  • Motorola Mobility Holdings, Inc. (US)
  • NDS Limited (UK)
  • RGB Networks (US)
  • SeaChange International (US)
  • Telefonaktiebolaget L. M. Ericsson (Sweden)
  • This Technology, LLC (US)

8. GLOBAL MARKET PERSPECTIVE

    • Table 3: World Recent Past, Current and Future Analysis for Ad Insertion Servers by Geographic Region - US, Canada, Japan, Europe, Asia-Pacific, and Rest of World Markets Independently Analyzed with Annual Revenue Figures in US$ Million for the 2009 through 2018 (includes corresponding Graph/Chart)
    • Table 4: World 10-Year Perspective for Ad Insertion Servers by Geographic Region - Percentage Breakdown of Revenues for US, Canada, Japan, Europe, Asia-Pacific, and Rest of World Markets for the Years 2009, 2012, and 2018 (includes corresponding Graph/Chart)

III. MARKET

1. THE UNITED STATES

  • A. Market Analysis
    • Overview
    • Product Innovations/Introductions
    • Strategic Corporate Developments
    • Key Players
  • B. Market Analytics
    • Table 5: The US Recent Past, Current and Future Analysis for Ad Insertion Servers Analyzed with Annual Revenue Figures in US$ Million for the 2009 through 2018 (includes corresponding Graph/Chart)

2. CANADA

  • A. Market Analysis
    • Outlook
    • Strategic Corporate Developments
  • B. Market Analytics
    • Table 6: Canadian Recent Past, Current and Future Analysis for Ad Insertion Servers Analyzed with Annual Revenue Figures in US$ Million for the 2009 through 2018 (includes corresponding Graph/Chart)

3. JAPAN

  • A. Market Analysis
    • Outlook
    • Promising Prospects for Ad Servers Market
    • Mobile Ad Market: An Overview
    • Strategic Corporate Development
  • B. Market Analytics
    • Table 7: Japanese Recent Past, Current and Future Analysis for Ad Insertion Servers Analyzed with Annual Revenue Figures in US$ Million for the 2009 through 2018 (includes corresponding Graph/Chart)

4. EUROPE

  • A. Market Analysis
    • Outlook
    • Product Innovations/Introductions
    • Strategic Corporate Developments
    • Key Players
  • B. Market Analytics
    • Table 8: European Recent Past, Current and Future Analysis for Ad Insertion Servers by Geographic Region - France, Germany, Italy, UK, and Rest of Europe Markets Independently Analyzed with Annual Revenue Figures in US$ Million for the 2009 through 2018 (includes corresponding Graph/Chart)
    • Table 9: European 10-Year Perspective for Ad Insertion Servers by Geographic Region - Percentage Breakdown of Revenues for France, Germany, Italy, UK, and Rest of Europe Markets for the Years 2009, 2012, and 2018 (includes corresponding Graph/Chart)

5. ASIA-PACIFIC

  • A. Market Analysis
    • Outlook
    • A Major Advertising Market
    • Product Innovations/Introductions
    • Key Players
  • B. Market Analytics
    • Table 10: Asia-Pacific Recent Past, Current and Future Analysis for Ad Insertion Servers Analyzed with Annual Revenue Figures in US$ Million for the 2009 through 2018 (includes corresponding Graph/Chart)

6. REST OF WORLD

  • Market Analysis
    • Table 11: Rest of World Recent Past, Current and Future Analysis for Ad Insertion Servers Analyzed with Annual Revenue Figures in US$ Million for the 2009 through 2018 (includes corresponding Graph/Chart)

IV. COMPETITIVE LANDSCAPE

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