ビデオ処理プラットフォームの市場規模、シェア、成長分析、コンテンツタイプ別、用途別、業界別、地域別 - 産業予測 2025～2032年

ビデオ処理プラットフォーム2023年の市場規模は78億米ドル、予測期間（2025-2032年）のCAGRは12.6%で、2024年の87億8,000万米ドルから2032年には227億米ドルに成長する見通しです。

2023年10月現在、重要なエンゲージメントツールとしての動画への依存度が高まっているため、編集やパーソナライズされた配信などのタスクが可能な高度な動画処理プラットフォームの需要が高まっています。この技術は検索順位を高め、オーガニックなトラフィックを生み出し、YouTube、TikTok、Instagramなどのプラットフォームにおける動画の重要性を増幅させています。ビデオ消費分野は、特にライブストリーミングや会議において盛況を呈していますが、低遅延や多様なネットワークにおける品質の均一性といった課題に直面しています。アカマイのような企業は、低遅延処理やリアルタイム分析で革新的なサービスを提供する一方、Vimeoは企業やコンテンツ制作者向けのエンタープライズ中心のビデオソリューションへと進化しています。一方、Disneyのインドメディア部門を買収したReliance Industriesは、通信インフラと世界なコンテンツへのアクセスを組み合わせ、インドのエンターテインメント業界において強力な力を持つ企業として位置づけられています。

目次

イントロダクション

• 調査の目的
• 調査範囲
• 定義

調査手法

• 情報調達
• 二次と一次データの方法
• 市場規模予測
• 市場の前提条件と制限

エグゼクティブサマリー

• 世界市場の見通し
• 供給と需要の動向分析
• セグメント別機会分析

市場力学と見通し

• 市場概要
• 市場規模
• 市場力学
  • 促進要因と機会
  • 抑制要因と課題
• ポーターの分析

主な市場の考察

• 重要成功要因
• 競合の程度
• 主な投資機会
• 市場エコシステム
• 市場の魅力指数（2024年）
• PESTEL分析
• マクロ経済指標
• バリューチェーン分析
• 価格分析
• 技術分析
• ケーススタディ

ビデオ処理プラットフォーム市場規模：コンテンツタイプ別& CAGR（2025-2032）

• 市場概要
• リアルタイム/ライブ
• オンデマンド

ビデオ処理プラットフォーム市場規模：用途別& CAGR（2025-2032）

• 市場概要
• 動画のアップロードと取り込み
• ビデオトランスコーディングと処理
• ビデオホスティング
• ダイナミック広告挿入
• コンテンツレンダリング
• その他の用途

ビデオ処理プラットフォーム市場規模：業界別& CAGR（2025-2032）

• 市場概要
• BFSI
• 教育
• 政府・防衛
• ヘルスケア・ライフサイエンス
• IT・通信
• 製造業
• メディア・エンターテインメント
• 小売・消費財
• その他の業界

ビデオ処理プラットフォーム市場規模：地域別& CAGR（2025-2032）

• 北米
  • 米国
  • カナダ
• 欧州
  • ドイツ
  • スペイン
  • フランス
  • 英国
  • イタリア
  • その他欧州地域
• アジア太平洋地域
  • 中国
  • インド
  • 日本
  • 韓国
  • その他アジア太平洋地域
• ラテンアメリカ
  • ブラジル
  • その他ラテンアメリカ地域
• 中東・アフリカ
  • GCC諸国
  • 南アフリカ
  • その他中東・アフリカ

競合情報

• 上位5社の比較
• 主要企業の市場ポジショニング（2024年）
• 主な市場企業が採用した戦略
• 最近の市場動向
• 企業の市場シェア分析（2024年）
• 主要企業の企業プロファイル
  • 企業の詳細
  • 製品ポートフォリオ分析
  • 企業のセグメント別シェア分析
  • 収益の前年比比較（2022-2024年）

主要企業プロファイル

• Akamai Technologies（US）
• Amazon Web Services（AWS）（US）
• Google Cloud（US）
• Vimeo（US）
• Harmonic Inc.（US）
• Kaltura, Inc.（US）
• IBM Watson Media（US）
• Wowza Media Systems（US）
• ATEME（France）
• Cisco Systems, Inc.（US）

結論と提言

Video Processing Platform Market size was valued at USD 7.8 billion in 2023 and is poised to grow from USD 8.78 billion in 2024 to USD 22.7 billion by 2032, growing at a CAGR of 12.6% during the forecast period (2025-2032).

As of October 2023, the increasing reliance on video as a key engagement tool has spurred demand for sophisticated video processing platforms capable of tasks like editing and personalized distribution. This technology enhances search rankings and generates organic traffic, amplifying the significance of video on platforms such as YouTube, TikTok, and Instagram. The video consumption sector is thriving, particularly in live streaming and conferencing, though it faces challenges like low latency and quality uniformity across diverse networks. Companies like Akamai are innovating with low-latency processing and real-time analytics, while Vimeo evolves into an enterprise-centric video solution, catering to businesses and content creators. Meanwhile, Reliance Industries' acquisition of Disney's Indian media arm positions it as a formidable force in India's entertainment landscape, combining telecom infrastructure with global content access.

Top-down and bottom-up approaches were used to estimate and validate the size of the Video Processing Platform market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Video Processing Platform Market Segments Analysis

Global Video Processing Platform Market is segmented by Content Type, Application, Vertical and region. Based on Content Type, the market is segmented into Real-Time/Live and On-Demand. Based on Application, the market is segmented into Video Upload & Ingestion, Video Transcoding & Processing, Video Hosting, Dynamic Ad Insertion, Content Rendering and Other Applications. Based on Vertical, the market is segmented into BFSI, Education, Government & Defense, Healthcare & Life Sciences, IT & Telecommunications, Manufacturing, Media & Entertainment, Retail & Consumer Goods and Other Verticals. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Video Processing Platform Market

The video processing platform market is primarily driven by the rising adoption of over-the-top (OTT) services like Netflix, Disney+, and Amazon Prime Video, which has escalated the demand for advanced video processing solutions. These platforms necessitate the ability to deliver high-quality, personalized content across multiple devices, requiring features such as low-latency video delivery, adaptive streaming, and AI-enhanced content recommendations. This transition from traditional television to digital streaming formats highlights a significant trend that fuels the growth of video processing platforms, as providers strive to meet the evolving expectations of increasingly discerning viewers.

Restraints in the Video Processing Platform Market

The Video Processing Platform market faces significant restraints primarily due to the considerable investments required in various aspects such as storage, bandwidth, and processing capabilities. Companies must also allocate substantial resources towards AI analytics, cloud applications, and advanced processing units, which poses a barrier for small- and mid-cap businesses seeking to enter the market. Furthermore, the expenses associated with content delivery networks, encoding processes, and compliance with security standards add to the challenges, making it difficult for new entrants to compete effectively in this space. Consequently, these financial constraints limit the market's overall growth potential and accessibility.

Market Trends of the Video Processing Platform Market

The video processing platform market is experiencing a significant shift toward AI-driven innovations, which are transforming video enhancement and personalization. With advancements in machine learning, features like automated captioning, intelligent content recommendations, object recognition, and real-time metadata tagging have become standard. This integration of AI enriches video content and empowers personalized advertising through deep learning algorithms, thereby improving viewer engagement and satisfaction. As major streaming and broadcasting companies increasingly adopt these technologies to differentiate themselves in a competitive landscape, AI integration stands out as a pivotal trend, driving growth and shaping the future landscape of video processing solutions.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Technology Analysis
• Case Studies

Global Video Processing Platform Market Size by Content Type & CAGR (2025-2032)

• Market Overview
• Real-Time/Live
• On-Demand

Global Video Processing Platform Market Size by Application & CAGR (2025-2032)

• Market Overview
• Video Upload & Ingestion
• Video Transcoding & Processing
• Video Hosting
• Dynamic Ad Insertion
• Content Rendering
• Other Applications

Global Video Processing Platform Market Size by Vertical & CAGR (2025-2032)

• Market Overview
• BFSI
• Education
• Government & Defense
• Healthcare & Life Sciences
• IT & Telecommunications
• Manufacturing
• Media & Entertainment
• Retail & Consumer Goods
• Other Verticals

Global Video Processing Platform Market Size & CAGR (2025-2032)

• North America (Content Type, Application, Vertical)
  • US
  • Canada
• Europe (Content Type, Application, Vertical)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Content Type, Application, Vertical)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Content Type, Application, Vertical)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Content Type, Application, Vertical)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• Akamai Technologies (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Amazon Web Services (AWS) (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Google Cloud (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Vimeo (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Harmonic Inc. (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Kaltura, Inc. (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• IBM Watson Media (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Wowza Media Systems (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• ATEME (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Cisco Systems, Inc. (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations