ダイナミック広告挿入市場レポート：2030年までの動向、予測、競合分析

ダイナミック広告挿入の動向と予測

世界のダイナミック広告挿入市場は、2024年から2030年までのCAGRが11.5%で、2030年までに推定80億米ドルに達すると予測されます。この市場の主な促進要因は、OTTにおけるデジタル広告の需要の高まり、高度なデジタルマーケティングの需要の高まり、動画ストリーミングサービスの採用の高まりです。世界のダイナミック広告挿入市場の将来は、メディア・エンターテインメント、eコマース、通信、金融市場における機会で有望視されています。

• 製品タイプ別では、ウェブベースが予測期間中に高い成長を遂げるとLucintelは予測しています。
• 地域別では、急速なデジタルトランスフォーメーションと、オーバー・ザ・トップ（OTT）ストリーミングサービスやビデオ・オン・デマンド（VoD）プラットフォームを含むデジタルビデオコンテンツの人気上昇により、APACが引き続き最大地域となります。

ダイナミック広告挿入市場の戦略的成長機会

ダイナミック広告挿入市場には、さまざまな応用分野にわたって、いくつかの戦略的成長機会があります。これらの機会は、広告主や放送事業者の動向の変化に合致しており、創造性を発揮して市場を拡大する余地があります。

• ストリーミング・サービス：ストリーミング・サービスの人気の高まりは、DAIにとって大きなチャンスです。CTVプラットフォームは、視聴者に関連しカスタマイズされた広告を掲載するために、高度な広告挿入技術を要求しています。この機会が、広告効果と消費者エンゲージメントの向上を目指すDAIソリューションの創造性を育んでいます。
• デジタル屋外広告：物理的なマーケティングと広告の最大の市場であるデジタル屋外広告（DOOH）で生成されるソフトウェア主導のメディアは、屋外広告にDAIを組み込むためのより多くの範囲をピックアップしています。このため、DAIシステムを通じて適切な広告を提供する能力は、DOOHに依存する広告キャンペーンの効率を向上させています。
• モバイル広告：モバイル広告の成長は、モバイルアプリやウェブサイトで適切な広告を提供できるDAIソリューションにとって、新たな市場セグメントと拡大機会をもたらします。モバイルDAIソリューションは、活用されているモバイルDAIデバイスでも広告ギャップの解決策を提供するため、この環境に適しています。
• インタラクティブテレビ広告：インタラクティブテレビ広告は、DAIが将来の収益源として模索している分野であり、興味深く魅力的な広告を提供する展望があります。インタラクティブテレビ広告にDAIを追加することで、消費者の広告体験と反応性が高まる。
• プログラマティック広告ネットワーク：プログラマティック広告ネットワークの成長は、自動化されたデータ駆動型の広告配置に向けたDAIソリューションの進歩と市場性の向上をもたらしています。DAI技術は改良を続け、広告のターゲティングや効果のモニタリングを最適化し、プログラマティック広告の成長を加速させています。

こうした戦略的成長機会を背景に、ダイナミック広告挿入市場は、ストリーミング、モバイル、インタラクティブ広告といった新たな分野にも取り組んでいます。その結果、複数のプレーヤーがこうした機会を認識し、DAIソリューションをさらに発展させて市場の成長を強化しています。

ダイナミック広告挿入市場の促進要因・課題

ダイナミック広告挿入市場は、多くの要因によって牽引され、その成長と開拓に影響を与える様々な課題によって課題されています。これらには、技術的変化、経済状況、各地域の規制の性質など、プラス面とマイナス面の両方が含まれます。

ダイナミック広告挿入市場を牽引する要因としては、以下が挙げられる：

• AIの技術的進歩：機械学習とデータ分析ツールは、DAI市場の成長を支える重要な要因です。これらは、ターゲティング、パーソナライゼーション、全体的な広告効果を向上させ、さまざまなビジネスやクリエイティブ分野におけるDAIソリューションの需要拡大に貢献しています。
• パーソナライズされた広告への需要の高まりパーソナライズされた広告に対する需要の高まりは、DAI技術の利用をさらに促進しています。人々は、個人的・感情的なメリットを提供する広告に関心を持ち、より適切で効果的な広告につながります。
• デジタル挿入技術の成長：DAIソリューションの成長は、ストリーミングやモバイルアプリを含むデジタルメディアの視野の拡大と一致しています。デジタルコンテンツの消費動向の広がりは、多面的なメディアに広告を掲載できる、より複雑な広告挿入システムの段階的な構築につながっています。
• プログラマティック購買の台頭：DAIソリューションの利用が増加している背景には、プログラマティック広告の拡大があります。プログラマティック広告ネットワークは、広告獲得プロセスを最適化し、キャンペーンの効果と効率を最大化することで、DAI機能を強化しています。
• 規制への懸念：GDPR、CCPA、その他のデータプライバシーコンプライアンス対策などの法規制がDAI市場に影響を与えています。企業は、効果的な広告ターゲティングを可能にしながらも、ユーザーのデータを確実に保護するDAIテクノロジーを導入しなければならないです。テクノロジーの導入と市場の成長には、法的要件の理解が不可欠です。

ダイナミック広告挿入市場における課題は以下の通り：

• 高い導入コスト：最新のDAIソリューションの導入にかかる高いコストは、多くの企業にとって障害となることがあります。こうした企業の多くは、高価なシステムやインフラを購入しなければならないため、特に中小企業にとっては受け入れに限界があります。
• 統合の懸念：DAIソリューションやシステムの導入を成功させるには、既存の広告やコンテンツ配信メカニズムとの適切な統合が必要です。新しいテクノロジーとのシームレスな統合を実現しながら、システムのパフォーマンスと信頼性を保護することは、企業にとって懸念事項です。
• データセキュリティの問題：データ・プライバシーの課題は、DAI市場における重要な課題の一つです。企業は厳格な対策を実施し、プライバシーに配慮しつつ、ターゲティング広告に効果的なソリューションを実現する必要があります。

同社の従業員には、市場の成長を形作るダイナミックな広告挿入ソリューションの開発における促進要因・課題を理解する、若く有能な専門家が含まれています。テクノロジーの成長は、パーソナライズされた広告に対する需要の高まりと相まって、市場の成長に拍車をかけています。しかし、高いコストと規制遵守が依然としてハードルとなっています。これらの問題を解決することは、変化する情勢の中で企業が繁栄していくために極めて重要です。

目次

第1章 エグゼクティブサマリー

第2章 世界のダイナミック広告挿入市場：市場力学

• イントロダクション、背景、分類
• サプライチェーン
• 業界の促進要因と課題

第3章 2018年から2030年までの市場動向と予測分析

• マクロ経済動向（2018～2023年）と予測（2024～2030年）
• 世界のダイナミック広告挿入市場の動向（2018～2023年）と予測（2024～2030年）
• 製品タイプ別：世界のダイナミック広告挿入市場
  • ウェブベース
  • アプリベース
• 用途別：世界のダイナミック広告挿入市場
  • ビデオストリーミング
  • テレビ放送
  • 携帯
  • その他
• 最終用途産業別：世界のダイナミック広告挿入市場
  • メディアとエンターテイメント
  • eコマース
  • 通信
  • ファイナンス
  • その他

第4章 2018年から2030年までの地域別市場動向と予測分析

• 地域別世界のダイナミック広告挿入市場
• 北米のダイナミック広告挿入市場
• 欧州のダイナミック広告挿入市場
• アジア太平洋のダイナミック広告挿入市場
• その他地域のダイナミック広告挿入市場

第5章 競合分析

• 製品ポートフォリオ分析
• 運用統合
• ポーターのファイブフォース分析

第6章 成長機会と戦略分析

• 成長機会分析
  • 製品タイプ別の世界のダイナミック広告挿入市場の成長機会
  • 用途別の世界のダイナミック広告挿入市場の成長機会
  • 最終用途産業別の世界のダイナミック広告挿入市場の成長機会
  • 地域別の世界のダイナミック広告挿入市場の成長機会
• 世界のダイナミック広告挿入市場の新たな動向
• 戦略分析
  • 新製品開発
  • 世界のダイナミック広告挿入市場のキャパシティ拡大
  • 世界のダイナミック広告挿入市場における合併、買収、合弁事業
  • 認証とライセンシング

第7章 主要企業の企業プロファイル

• Google
• Adobe
• SpotX
• Amagi Media Labs
• Harmonic
• Encoding.com
• Vidillion
• Edgeware
• Yospace Technologies
• Gourmet Ads

Dynamic Ad Insertion Trends and Forecast

The future of the global dynamic Ad insertion market looks promising with opportunities in the media and entertainment, e-commerce, telecommunication, and finance markets. The global dynamic Ad insertion market is expected to reach an estimated $8.0 billion by 2030 with a CAGR of 11.5% from 2024 to 2030. The major drivers for this market are the rising demand for digital advertisement in OTT, the growing demand for advanced digital marketing, and the rising adoption of video streaming services.

• Lucintel forecasts that, within the product type category, web-based is expected to witness higher growth over the forecast period.
• In terms of regions, APAC will remain the largest region due to rapid digital transformation and the rising popularity of digital video content, including over-the-top (OTT) streaming services and video-on-demand (VoD) platforms.

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Emerging Trends in the Dynamic Ad Insertion Market

Several trends are contributing to the transformation of the dynamic ad insertion market. These trends are helping bring about innovations and determining the effectiveness of ad campaigns on various platforms.

• AI and machine learning integration: The integration of AI and machine learning in DAI is improving ad targeting and personalization. Machine learning-based advertisement technology applies these technologies to improve the relevance of ads to users, thus increasing possible engagement and conversions. Real-time optimization through the use of AI insights is making advertising more efficient as ad budgets are better utilized for campaigns that are working.
• Programmatic advertising expansion: The increasing availability of programmatic advertising in the DAI market is mainly due to the fact that DAI is associated with automated ad buying, which is dynamic. This helps enhance ad performance optimally within the appropriate target audiences as advertisements embed multimedia targeting, thus preventing wastage. There is an improvement in ad quality and return on investment due to the rise of programmatic DAI.
• Cross-platform ad integration: Increasingly, cross-platform ad integration is allowing ad cross-device targeting by deploying user ads across devices and platforms. This is mainly because advertisers need to have an aligned ad approach as multiple users pass through different touchpoints, such as devices. Better cross-platform capabilities are enhancing the influence ads have on user experience.
• Data privacy and security: With advanced analytics focus on data protection. Due to a better understanding of the protection of customer information, DAI solutions are now becoming compliance-driven with laws such as GDPR and CCPA. This trend is informing the evolution of privacy-first advertising technologies, where user data is protected while still allowing for the provision of personalized and impactful advertisements.
• Daunting big data visualization: Solutions are breaking out due to the boom in data visualization. Accountants are now implementing new systems that allow the visualization of ad performance and activity of targeted individuals. This also encompasses the application of big data and analytics in advertising by employing activity-based advertising and determining the budget allocated for each advertising activity. Improved analytics capabilities are allowing advertisers to measure and evaluate the effectiveness of their advertising campaigns.

These trends are changing the dynamic ad insertion market by improving targeting accuracy, increasing programmatic capacities, and solving concerns regarding data privacy. The integrated use of AI, advanced analytics, and cross-platform approaches is changing the dynamics of advertising and how it is optimized, creating new opportunities for growth and development in the market.

Recent Developments in the Dynamic Ad Insertion Market

The last few years in the development of the dynamic ad insertion market emphasize improvements in technology, convergence, and policy. These changes are determining the growth of the market and setting the direction for the future.

• Belief-based insights: The construction of advanced AI-based DAI development is making ad targeting more effective. The more sophisticated AI systems are for ad targeting, the more effective they become. Techniques included in other advertising systems can study immense volumes of user activity in a short time, so only relevant ads are provided at the right time. This progress is stimulating the use of DAI-related processes across the board.
• Improved programmatic ad platforms: Efforts to enhance programmatic ad platforms are making DAI better and more effective. These are platforms that allow the automatic purchasing of ads while facilitating their real-time optimization for more precise targeting. The evolution of programmatic advertising is broadening the reach of DAI solutions, increasing their scope and relevance.
• Integration with OTT platforms: The combination of DAI and OTT platforms is allowing for better ad placements in a digital streaming environment. This development enables contextual insertion of advertisements within a video, which helps keep the viewers focused on the content while the ads are running. The growth of new OTT service platforms is driving a revolution in DAI technologies.
• Focus on data privacy compliance: The movement towards data privacy compliance has led to the creation of compliant DAI systems. Such solutions are particularly suited to operate in highly regulated environments, such as GDPR, CCPA, and other regulations that restrict how data is collected and used while still delivering targeted ads. Stricter privacy requirements are influencing how DAI technologies are designed and executed.
• Cross-device ad delivery: Innovations in cross-device ad delivery technology have made it possible to create more engaging and impactful advertisement experiences. It makes it possible to present a single advertisement on different devices and platforms to meet a single user. Cross-device functionalities are improving DAI solutions in scope and performance.

These and other developments are affecting the dynamic ad insertion market by optimizing targeting, facilitating programmatic and cross-platform extensions, and helping with data protection. Companies are utilizing these developments to become more efficient in advertising and increase growth within the market.

Strategic Growth Opportunities for Dynamic Ad Insertion Market

There are several strategic growth opportunities in the dynamic ad insertion market across various application areas. These opportunities align with the changing trends of advertisers and broadcasters, offering a scope for creativity and broadening the market.

• Streaming services: The increasing popularity of streaming services presents a great opportunity for DAI. CTV platforms demand advanced advertisement insertion technology to place relevant and customized ads within their audience. This opportunity is nurturing creativity within DAI solutions aimed at improving ad effectiveness and consumer engagement.
• Digital out-of-home advertising: Software-driven media being generated in the largest market for physical marketing and advertising-digital out-of-home advertising (DOOH)-is picking up more scope for DAI incorporation in outdoor advertising. For this reason, the ability to serve relevant advertising through DAI systems is improving the efficiency of advertising campaigns that rely on DOOH.
• Mobile advertising: The growth of mobile advertising presents additional market segments and expansion opportunities for DAI solutions capable of offering relevant advertising in mobile apps and websites. Mobile DAI solutions are suitable for this environment as they provide a solution to the advertising gap, even with the mobile DAI devices that are being utilized.
• Interactive TV advertising: Interactive television advertising is an area that DAI is exploring as a future revenue stream, with a scope to provide interesting and attractive advertising. Augmenting DAI into interactive TV ads enhances the consumer's ad experience and responsiveness.
• Programmatic ad networks: The growth of programmatic ad networks is bringing advances and increased marketability for DAI solutions geared toward automated and data-driven ad placement. DAI technologies have continued to improve, optimizing the targeting of ads and monitoring their effectiveness, hastening growth in the programmatic style of advertising.

With these strategic growth opportunities, the dynamic ad insertion market is addressing newer areas in streaming, mobile, and interactive advertising. As a result, several players are realizing these opportunities and developing their DAI solutions further to enhance market growth.

Dynamic Ad Insertion Market Driver and Challenges

The dynamic ad insertion market is driven by a number of factors and challenged by various issues that affect its growth and development. These include both positive and negative aspects, such as technological changes, economic status, and the nature of regulations within each region.

The factors responsible for driving the dynamic ad insertion market include:

• Technological advancements in AI: Machine learning and data analytics tools are key factors supporting DAI market growth. They improve targeting, personalization, and overall ad effectiveness, contributing to a higher demand for DAI solutions across various business and creative sectors.
• The increasing demand for personalized ads: The growing demand for personalized ads is further driving the use of DAI technology. People engage with ads that offer personal and emotional benefits, leading to more relevant and effective advertising.
• Growth of digital insertion technologies: The growth of DAI solutions aligns with the expansion of digital media horizons, including streaming and mobile apps. The broadening consumption trends of digital content lead to the gradual building of more complex ad insertion systems capable of placing ads in multifaceted media.
• Rise of programmatic purchasing: The increasing use of DAI solutions is attributed to the expansion of programmatic advertising. Programmatic ad networks enhance DAI features by optimizing ad acquisition processes and maximizing the effectiveness and efficiency of campaigns.
• Regulatory concerns: Legalities such as GDPR, CCPA, and other data privacy compliance measures are influencing the DAI market. Companies must implement DAI technologies that ensure users' data is protected while still allowing for effective ad targeting. Understanding legal requirements is essential for the technology's adoption and market growth.

Challenges in the dynamic ad insertion market include:

• High implementation costs: High costs involved in adopting modern DAI solutions are sometimes a hindrance for many firms. Most of these companies must purchase expensive systems and infrastructure, which limits acceptance, especially for smaller companies.
• Integration concerns: Successful deployment of DAI solutions and systems requires proper integration with existing advertising and content distribution mechanisms. Protecting the performance and reliability of systems while achieving seamless integration with new technologies is a concern for companies.
• Data security issues: Data privacy challenges are one of the key issues in the DAI market. It is necessary for companies to implement strict measures and make their solutions both privacy-friendly and effective for targeted advertising.

Employees of the company include young, able-bodied specialists who comprehend the drivers and challenges in developing dynamic ad insertion solutions that shape market growth. The growth of the technology, paired with the increasing demand for personalized ads, is spurring market growth. However, high costs and regulatory compliance remain hurdles. Solving these issues will be crucial for companies to prosper in the changing landscape.

List of Dynamic Ad Insertion Companies

Companies in the market compete on the basis of product quality offered. Major players in this market focus on expanding their manufacturing facilities, R&D investments, infrastructural development, and leverage integration opportunities across the value chain. With these strategies dynamic Ad insertion companies cater increasing demand, ensure competitive effectiveness, develop innovative products & technologies, reduce production costs, and expand their customer base. Some of the dynamic Ad insertion companies profiled in this report include-

• Google
• Adobe
• SpotX
• Amagi Media Labs
• Harmonic
• Encoding.com
• Vidillion
• Edgeware
• Yospace Technologies
• Gourmet Ads

Dynamic Ad Insertion by Segment

The study includes a forecast for the global dynamic Ad insertion by product type, application, end use industry, and region.

Dynamic Ad Insertion Market by Product Type [Analysis by Value from 2018 to 2030]:

• Web-Based
• App-Based

Dynamic Ad Insertion Market by Application [Analysis by Value from 2018 to 2030]:

• Video Streaming
• Broadcast TV
• Mobile
• Others

Dynamic Ad Insertion Market by End Use Industry [Analysis by Value from 2018 to 2030]:

• Media and Entertainment
• E-Commerce
• Telecommunications
• Finance
• Others

Dynamic Ad Insertion Market by Region [Analysis by Value from 2018 to 2030]:

• North America
• Europe
• Asia Pacific
• The Rest of the World

Country Wise Outlook for the Dynamic Ad Insertion Market

The dynamic ad insertion (DAI) market is witnessing significant developments as advertisers and broadcasters look for more efficient and focused forms of advertising. Changes in key regions over recent months can be associated with developments in technology, shifts in consumer preferences, and a rise in the demand for customized ads. The United States, China, Germany, India, and Japan are actively investing and offering new solutions to usher in the new era of DAI.

• United States: The DAI market in the US has made notable progress with the uptake of AI-powered targeting and real-time analytics. Targeted and programmatic ads are already being delivered by major broadcasters and streaming services, which are taking these technologies to the next level. Improved performance and expansion of DAI solutions are being experienced due to the increased adoption of advanced data management platforms and growing use of programmatic advertising.
• China: The DAI market in China has grown rapidly due to the emergence of digital video platforms and increased internet access. Advertisements in China are targeted based on big data and AI techniques, which are highly advanced. To address the growing audience for online videos, Chinese tech companies are heavily investing in the creation of advanced DAI, resulting in improved and more targeted ad distribution methods.
• India: India's DAI market is adapting as digital streaming services gain momentum and more citizens educate themselves on smartphone use. For example, the target audience for DAI solutions is expanding to overseas markets, with affordable and effective DAI approaches being sought. New ad techniques and targeted advertisements are allowing Indian businesses to better engage with their regional audiences and increase advertising profits.
• Japan: Japan's DAI market is marked by technological advancements and penetration of digital media. Japanese companies are now adopting high-level AI and ML to improve ad targeting. The increased use of DAI systems is being observed, with new collaborations between broadcasters and hardware manufacturers driving faster-paced development.

Features of the Global Dynamic Ad Insertion Market

Market Size Estimates: Dynamic Ad insertion market size estimation in terms of value ($B).

Trend and Forecast Analysis: Market trends (2018 to 2023) and forecast (2024 to 2030) by various segments and regions.

Segmentation Analysis: Dynamic Ad insertion market size by product type, application, end use industry, and region in terms of value ($B).

Regional Analysis: Dynamic Ad insertion market breakdown by North America, Europe, Asia Pacific, and Rest of the World.

Growth Opportunities: Analysis of growth opportunities in different product types, applications, end use industries, and regions for the dynamic Ad insertion market.

Strategic Analysis: This includes M&A, new product development, and competitive landscape of the dynamic Ad insertion market.

Analysis of competitive intensity of the industry based on Porter's Five Forces model.

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This report answers following 11 key questions:

• Q.1. What are some of the most promising, high-growth opportunities for the dynamic Ad insertion market by product type (web-based and app-based), application (video streaming, broadcast TV, mobile, and others), end use industry (media and entertainment, e-commerce, telecommunications, finance, and others), and region (North America, Europe, Asia Pacific, and the Rest of the World)?
• Q.2. Which segments will grow at a faster pace and why?
• Q.3. Which region will grow at a faster pace and why?
• Q.4. What are the key factors affecting market dynamics? What are the key challenges and business risks in this market?
• Q.5. What are the business risks and competitive threats in this market?
• Q.6. What are the emerging trends in this market and the reasons behind them?
• Q.7. What are some of the changing demands of customers in the market?
• Q.8. What are the new developments in the market? Which companies are leading these developments?
• Q.9. Who are the major players in this market? What strategic initiatives are key players pursuing for business growth?
• Q.10. What are some of the competing products in this market and how big of a threat do they pose for loss of market share by material or product substitution?
• Q.11. What M&A activity has occurred in the last 5 years and what has its impact been on the industry?

Table of Contents

1. Executive Summary

2. Global Dynamic Ad Insertion Market : Market Dynamics

• 2.1: Introduction, Background, and Classifications
• 2.2: Supply Chain
• 2.3: Industry Drivers and Challenges

3. Market Trends and Forecast Analysis from 2018 to 2030

• 3.1. Macroeconomic Trends (2018-2023) and Forecast (2024-2030)
• 3.2. Global Dynamic Ad Insertion Market Trends (2018-2023) and Forecast (2024-2030)
• 3.3: Global Dynamic Ad Insertion Market by Product Type
  • 3.3.1: Web-Based
  • 3.3.2: App-Based
• 3.4: Global Dynamic Ad Insertion Market by Application
  • 3.4.1: Video Streaming
  • 3.4.2: Broadcast TV
  • 3.4.3: Mobile
  • 3.4.4: Others
• 3.5: Global Dynamic Ad Insertion Market by End Use Industry
  • 3.5.1: Media and Entertainment
  • 3.5.2: E-commerce
  • 3.5.3: Telecommunications
  • 3.5.4: Finance
  • 3.5.5: Others

4. Market Trends and Forecast Analysis by Region from 2018 to 2030

• 4.1: Global Dynamic Ad Insertion Market by Region
• 4.2: North American Dynamic Ad Insertion Market
  • 4.2.1: North American Market by Product Type: Web-Based and App-Based
  • 4.2.2: North American Market by End Use Industry: Media and Entertainment, E-commerce, Telecommunications, Finance, and Others
• 4.3: European Dynamic Ad Insertion Market
  • 4.3.1: European Market by Product Type: Web-Based and App-Based
  • 4.3.2: European Market by End Use Industry: Media and Entertainment, E-commerce, Telecommunications, Finance, and Others
• 4.4: APAC Dynamic Ad Insertion Market
  • 4.4.1: APAC Market by Product Type: Web-Based and App-Based
  • 4.4.2: APAC Market by End Use Industry: Media and Entertainment, E-commerce, Telecommunications, Finance, and Others
• 4.5: ROW Dynamic Ad Insertion Market
  • 4.5.1: ROW Market by Product Type: Web-Based and App-Based
  • 4.5.2: ROW Market by End Use Industry: Media and Entertainment, E-commerce, Telecommunications, Finance, and Others

5. Competitor Analysis

• 5.1: Product Portfolio Analysis
• 5.2: Operational Integration
• 5.3: Porter's Five Forces Analysis

6. Growth Opportunities and Strategic Analysis

• 6.1: Growth Opportunity Analysis
  • 6.1.1: Growth Opportunities for the Global Dynamic Ad Insertion Market by Product Type
  • 6.1.2: Growth Opportunities for the Global Dynamic Ad Insertion Market by Application
  • 6.1.3: Growth Opportunities for the Global Dynamic Ad Insertion Market by End Use Industry
  • 6.1.4: Growth Opportunities for the Global Dynamic Ad Insertion Market by Region
• 6.2: Emerging Trends in the Global Dynamic Ad Insertion Market
• 6.3: Strategic Analysis
  • 6.3.1: New Product Development
  • 6.3.2: Capacity Expansion of the Global Dynamic Ad Insertion Market
  • 6.3.3: Mergers, Acquisitions, and Joint Ventures in the Global Dynamic Ad Insertion Market
  • 6.3.4: Certification and Licensing

7. Company Profiles of Leading Players

• 7.1: Google
• 7.2: Adobe
• 7.3: SpotX
• 7.4: Amagi Media Labs
• 7.5: Harmonic
• 7.6: Encoding.com
• 7.7: Vidillion
• 7.8: Edgeware
• 7.9: Yospace Technologies
• 7.10: Gourmet Ads