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マルチスクリーン・コンテンツ・ディスカバリー・エンジンの世界市場

MultiScreen Content Discovery Engines

出版日
ページ情報
英文 268 Pages
納期
即日から翌営業日
適宜更新あり
価格
価格表記: USDを日本円(税抜)に換算
本日の銀行送金レート: 1USD=146.99円
マルチスクリーン・コンテンツ・ディスカバリー・エンジンの世界市場
出版日: 2025年02月26日
発行: Global Industry Analysts, Inc.
ページ情報: 英文 268 Pages
納期: 即日から翌営業日
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  • 概要
  • 目次
概要

マルチスクリーン・コンテンツ・ディスカバリー・エンジンの世界市場は2030年までに2,923億米ドルに達する見込み

2024年に745億米ドルと推定されるマルチスクリーン・コンテンツ・ディスカバリー・エンジンの世界市場は、2030年には2,923億米ドルに達し、分析期間2024-2030年のCAGRは25.6%で成長すると予測されます。

米国市場は206億米ドル、中国はCAGR24.2%で成長予測

米国のマルチスクリーン・コンテンツ・ディスカバリー・エンジン市場は2024年に206億米ドルと推定されます。世界第2位の経済大国である中国は、2030年までに437億米ドルの市場規模に達すると予測され、分析期間2024-2030年のCAGRは24.2%です。その他の注目すべき地域別市場としては、日本とカナダがあり、分析期間中のCAGRはそれぞれ22.9％と21.6％と予測されています。欧州では、ドイツがCAGR約17.2%で成長すると予測されています。

世界のマルチスクリーン・コンテンツ・ディスカバリー・エンジン市場- 主要動向と促進要因のまとめ

今日のデジタル環境では、エンターテインメントを消費するためのデバイスやプラットフォームが急増し、マルチスクリーン・コンテンツ・ディスカバリー・エンジンの必要性が高まっています。これらのエンジンは、ユーザーがスマートテレビ、スマートフォン、コンピュータなど複数のデバイスでテレビコンテンツをシームレスに検索し、利用できるように設計されたソフトウェア・プラットフォームです。ソーシャルテレビ、ビデオ・オン・デマンド、オンラインメディアと放送メディアの統合の進展といった新たな動向に対応しています。その結果、パーソナライズされた没入型のテレビ体験を提供することが重視されるようになっています。サービス・プロバイダーは競争力を維持するためにこれらの技術に投資しており、その結果、マルチスクリーン・コンテンツ・ディスカバリー・ソリューションの採用が大幅に増加しています。この採用は、テーラーメイドのメディア体験を求める消費者の需要によってさらに促進され、世界の市場の急成長を促すと予想されます。

主要市場である米国では、マルチスクリーン・コンテンツ・ディスカバリー・エンジンの成長は、既存企業と新興企業の両方によって推進されています。これらの企業は、スマートフォンやその他のモバイル機器を使用して外出先からコンテンツにアクセスする消費者の嗜好の進化に集中的に適応しています。この変化により、オンライン・メディアの消費量が急増し、さまざまなプラットフォームでユーザー体験を管理・向上できる高度なコンテンツ・ディスカバリー・ソリューションの必要性が高まっています。さらに、ウェブ対応デバイスの拡大は、これらのエンジンのリーチと機能を拡大する新たな機会を提供するが、技術の統合や複雑さなどの課題が、より広範な採用の妨げとなる可能性があります。

全体として、マルチスクリーン・コンテンツ・ディスカバリー・エンジン市場は、モバイル技術の継続的な進歩と、デジタルメディアに対する消費者の欲求の高まりによって、大幅な成長が見込まれています。業界大手は競争力を維持するために技術強化やユーザーインターフェースの改善に注力しており、新規参入企業は市場シェアを獲得するために技術革新に注力することが奨励されています。しかし、こうしたエンジンの潜在能力を十分に発揮するためには、企業は導入に伴うコストや複雑さなど、いくつかの課題に対処しなければならないです。パーソナライズされたアクセシブルなコンテンツへの需要が伸び続けるなか、市場の見通しは引き続き堅調であり、業界全体の利害関係者に大きなビジネスチャンスをもたらしています。

セグメント

セグメント（マルチスクリーン・コンテンツ・ディスカバリー・エンジン）

調査対象企業の例（全32件）

  • ContentWise
  • eBay Inc.
  • Google Inc.
  • Ooyala Inc.
  • Outbrain Inc.
  • Red Bee Media
  • Spideo
  • Taboola
  • ThinkAnalytics Ltd.
  • TiVo Corporation

目次

第1章 調査手法

第2章 エグゼクティブサマリー

  • 市場概要
  • 主要企業
  • 市場動向と促進要因
  • 世界市場の見通し

第3章 市場分析

  • 米国
  • カナダ
  • 日本
  • 中国
  • 欧州
  • フランス
  • ドイツ
  • イタリア
  • 英国
  • その他欧州
  • アジア太平洋
  • その他の地域

第4章 競合

目次
Product Code: MCP-7812

Global MultiScreen Content Discovery Engines Market to Reach US$292.3 Billion by 2030

The global market for MultiScreen Content Discovery Engines estimated at US$74.5 Billion in the year 2024, is expected to reach US$292.3 Billion by 2030, growing at a CAGR of 25.6% over the analysis period 2024-2030.

The U.S. Market is Estimated at US$20.6 Billion While China is Forecast to Grow at 24.2% CAGR

The MultiScreen Content Discovery Engines market in the U.S. is estimated at US$20.6 Billion in the year 2024. China, the world's second largest economy, is forecast to reach a projected market size of US$43.7 Billion by the year 2030 trailing a CAGR of 24.2% over the analysis period 2024-2030. Among the other noteworthy geographic markets are Japan and Canada, each forecast to grow at a CAGR of 22.9% and 21.6% respectively over the analysis period. Within Europe, Germany is forecast to grow at approximately 17.2% CAGR.

Global MultiScreen Content Discovery Engines Market - Key Trends and Drivers Summarized

In today's digital landscape, the proliferation of devices and platforms for entertainment consumption has made multi-screen content discovery engines increasingly essential. These engines are software platforms designed to allow users to seamlessly search and engage with television content across multiple devices, such as smart TVs, smartphones, and computers. They cater to emerging trends such as social TV, video on demand, and the increasing integration of online and broadcast media. As a result, there is a growing emphasis on offering personalized and immersive TV experiences. Service providers are investing in these technologies to stay competitive, resulting in a significant rise in the adoption of multi-screen content discovery solutions. This adoption is further fueled by consumer demand for tailored media experiences, which is expected to drive rapid market growth globally.

In the United States, a major market player, the growth of multi-screen content discovery engines is being propelled by both established and emerging companies. These companies are intensively adapting to the evolving preferences of consumers who are increasingly accessing content on the go, using smartphones and other mobile devices. This shift has led to a surge in online media consumption, driving the need for sophisticated content discovery solutions that can manage and enhance the user experience across various platforms. Furthermore, the expansion of web-enabled devices offers additional opportunities to extend the reach and capabilities of these engines, although certain challenges such as the integration and complexity of the technology can hinder broader adoption.

Overall, the multi-screen content discovery engines market is poised for substantial growth, driven by the continuous advancement of mobile technologies and the escalating consumer appetite for digital media. Industry leaders are concentrating on technological enhancements and improving user interfaces to maintain a competitive edge, while newer entrants are encouraged to focus on innovation to capture market share. However, to fully realize the potential of these engines, companies must address several challenges, including the costs and complexities associated with their implementation. The market outlook remains robust as the demand for personalized and accessible content continues to grow, presenting significant opportunities for stakeholders across the industry.

SCOPE OF STUDY:

The report analyzes the MultiScreen Content Discovery Engines market in terms of units by the following Segments, and Geographic Regions/Countries:

Segments:

Segment (MultiScreen Content Discovery Engines)

Geographic Regions/Countries:

World; United States; Canada; Japan; China; Europe (France; Germany; Italy; United Kingdom; and Rest of Europe); Asia-Pacific; Rest of World.

Select Competitors (Total 32 Featured) -

  • ContentWise
  • eBay Inc.
  • Google Inc.
  • Ooyala Inc.
  • Outbrain Inc.
  • Red Bee Media
  • Spideo
  • Taboola
  • ThinkAnalytics Ltd.
  • TiVo Corporation

TABLE OF CONTENTS

I. METHODOLOGY

II. EXECUTIVE SUMMARY

  • 1. MARKET OVERVIEW
    • Influencer Market Insights
    • World Market Trajectories
    • Global Economic Update
    • MultiScreen Content Discovery Engines - Global Key Competitors Percentage Market Share in 2025 (E)
    • Competitive Market Presence - Strong/Active/Niche/Trivial for Players Worldwide in 2025 (E)
  • 2. FOCUS ON SELECT PLAYERS
  • 3. MARKET TRENDS & DRIVERS
    • Increasing Consumer Demand for Content Personalization Drives Growth in MultiScreen Discovery Engines
    • Expansion of Streaming Services Expands Market Opportunities for MultiScreen Solutions
    • Advances in AI and Machine Learning Propel Personalized Content Recommendations
    • Multi-Device Ownership Trends Accelerate Adoption of MultiScreen Content Discovery
    • Growth in Smart Home Devices Spurs Integration of MultiScreen Discovery Engines
    • Rise of 5G Networks Enhances MultiScreen Content Delivery and Experience
    • Consumer Data Analytics Strengthens Business Case for Advanced Discovery Features
    • Technological Innovations in Voice and Gesture Recognition Boost User Engagement
    • Global Digital Transformation Trends Catalyze Demand for Seamless Content Access
    • Changing Advertising Models Influence MultiScreen Content Discovery and Monetization
    • Emerging Markets Present New Growth Avenues for MultiScreen Technologies
    • User Interface and Experience Enhancements Sustain Consumer Loyalty and Market Growth
  • 4. GLOBAL MARKET PERSPECTIVE
    • TABLE 1: World MultiScreen Content Discovery Engines Market Analysis of Annual Sales in US$ Million for Years 2015 through 2030
    • TABLE 2: World Recent Past, Current & Future Analysis for MultiScreen Content Discovery Engines by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Million for Years 2024 through 2030 and % CAGR
    • TABLE 3: World Historic Review for MultiScreen Content Discovery Engines by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR
    • TABLE 4: World 15-Year Perspective for MultiScreen Content Discovery Engines by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets for Years 2015, 2025 & 2030

III. MARKET ANALYSIS

  • UNITED STATES
    • MultiScreen Content Discovery Engines Market Presence - Strong/Active/Niche/Trivial - Key Competitors in the United States for 2025 (E)
    • TABLE 5: USA Recent Past, Current & Future Analysis for MultiScreen Content Discovery Engines by Segment - MultiScreen Content Discovery Engines - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 6: USA Historic Review for MultiScreen Content Discovery Engines by Segment - MultiScreen Content Discovery Engines Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR
  • CANADA
    • TABLE 7: Canada Recent Past, Current & Future Analysis for MultiScreen Content Discovery Engines by Segment - MultiScreen Content Discovery Engines - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 8: Canada Historic Review for MultiScreen Content Discovery Engines by Segment - MultiScreen Content Discovery Engines Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR
  • JAPAN
    • MultiScreen Content Discovery Engines Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Japan for 2025 (E)
    • TABLE 9: Japan Recent Past, Current & Future Analysis for MultiScreen Content Discovery Engines by Segment - MultiScreen Content Discovery Engines - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 10: Japan Historic Review for MultiScreen Content Discovery Engines by Segment - MultiScreen Content Discovery Engines Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR
  • CHINA
    • MultiScreen Content Discovery Engines Market Presence - Strong/Active/Niche/Trivial - Key Competitors in China for 2025 (E)
    • TABLE 11: China Recent Past, Current & Future Analysis for MultiScreen Content Discovery Engines by Segment - MultiScreen Content Discovery Engines - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 12: China Historic Review for MultiScreen Content Discovery Engines by Segment - MultiScreen Content Discovery Engines Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR
  • EUROPE
    • MultiScreen Content Discovery Engines Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Europe for 2025 (E)
    • TABLE 13: Europe Recent Past, Current & Future Analysis for MultiScreen Content Discovery Engines by Geographic Region - France, Germany, Italy, UK and Rest of Europe Markets - Independent Analysis of Annual Sales in US$ Million for Years 2024 through 2030 and % CAGR
    • TABLE 14: Europe Historic Review for MultiScreen Content Discovery Engines by Geographic Region - France, Germany, Italy, UK and Rest of Europe Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR
    • TABLE 15: Europe 15-Year Perspective for MultiScreen Content Discovery Engines by Geographic Region - Percentage Breakdown of Value Sales for France, Germany, Italy, UK and Rest of Europe Markets for Years 2015, 2025 & 2030
  • FRANCE
    • MultiScreen Content Discovery Engines Market Presence - Strong/Active/Niche/Trivial - Key Competitors in France for 2025 (E)
    • TABLE 16: France Recent Past, Current & Future Analysis for MultiScreen Content Discovery Engines by Segment - MultiScreen Content Discovery Engines - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 17: France Historic Review for MultiScreen Content Discovery Engines by Segment - MultiScreen Content Discovery Engines Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR
  • GERMANY
    • MultiScreen Content Discovery Engines Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Germany for 2025 (E)
    • TABLE 18: Germany Recent Past, Current & Future Analysis for MultiScreen Content Discovery Engines by Segment - MultiScreen Content Discovery Engines - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 19: Germany Historic Review for MultiScreen Content Discovery Engines by Segment - MultiScreen Content Discovery Engines Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR
  • ITALY
    • TABLE 20: Italy Recent Past, Current & Future Analysis for MultiScreen Content Discovery Engines by Segment - MultiScreen Content Discovery Engines - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 21: Italy Historic Review for MultiScreen Content Discovery Engines by Segment - MultiScreen Content Discovery Engines Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR
  • UNITED KINGDOM
    • MultiScreen Content Discovery Engines Market Presence - Strong/Active/Niche/Trivial - Key Competitors in the United Kingdom for 2025 (E)
    • TABLE 22: UK Recent Past, Current & Future Analysis for MultiScreen Content Discovery Engines by Segment - MultiScreen Content Discovery Engines - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 23: UK Historic Review for MultiScreen Content Discovery Engines by Segment - MultiScreen Content Discovery Engines Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR
  • REST OF EUROPE
    • TABLE 24: Rest of Europe Recent Past, Current & Future Analysis for MultiScreen Content Discovery Engines by Segment - MultiScreen Content Discovery Engines - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 25: Rest of Europe Historic Review for MultiScreen Content Discovery Engines by Segment - MultiScreen Content Discovery Engines Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR
  • ASIA-PACIFIC
    • MultiScreen Content Discovery Engines Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Asia-Pacific for 2025 (E)
    • TABLE 26: Asia-Pacific Recent Past, Current & Future Analysis for MultiScreen Content Discovery Engines by Segment - MultiScreen Content Discovery Engines - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 27: Asia-Pacific Historic Review for MultiScreen Content Discovery Engines by Segment - MultiScreen Content Discovery Engines Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR
  • REST OF WORLD
    • TABLE 28: Rest of World Recent Past, Current & Future Analysis for MultiScreen Content Discovery Engines by Segment - MultiScreen Content Discovery Engines - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 29: Rest of World Historic Review for MultiScreen Content Discovery Engines by Segment - MultiScreen Content Discovery Engines Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR

IV. COMPETITION