携帯メールの世界市場

携帯メールの世界市場は2030年までに29億ユーザーに達する

2024年に26億ユーザーと推定された携帯メールの世界市場は、2030年には29億ユーザーに達し、分析期間2024-2030年のCAGRは1.9%で成長すると予測されます。

米国市場は6億9,300万ユーザー、中国はCAGR 1.8%で成長すると予測

米国の携帯メール市場は、2024年には6億9,300万ユーザーになると推定されます。世界第2位の経済大国である中国は、2030年までに4億7,190万ユーザーの市場規模に達すると予測され、分析期間2024-2030年のCAGRは1.8%となります。その他の注目すべき地域別市場としては、日本とカナダがあり、分析期間中のCAGRはそれぞれ1.7%と1.5%と予測されています。欧州では、ドイツがCAGR約2.1％で成長すると予測されています。

携帯メール- 主要動向と促進要因

携帯メールは現代のコミュニケーションシーンにおいて不可欠なツールとなり、個人と企業の日常的な関わり方を根本的に変えています。スマートフォンやその他のモバイルデバイスの普及により、外出先からメールにアクセスする機能は、贅沢品から必需品へと変化しました。携帯メールアプリケーションは、デスクトップのメールクライアントとのシームレスな同期を提供するように細心の注意を払って設計されており、ユーザーは物理的な場所に関係なく、受信トレイを管理し、メッセージに応答し、整理整頓することができます。Gmail、Outlook、Apple Mailなどの主要な携帯メールプラットフォームは、ユーザーの高まる需要に応えるため、強化された機能を取り入れるべく進化し続けています。これらの機能強化には、強固なセキュリティ対策、直感的なユーザーインターフェース、他の生産性ツールとのシームレスな統合などが含まれます。携帯メールが提供する利便性と効率性は、個人およびプロフェッショナルユーザーの生産性とコミュニケーション効率を大幅に強化し、日常生活に不可欠な要素となっています。

携帯メール市場において最も顕著な動向の一つは、セキュリティとプライバシーの重視の高まりです。サイバー脅威がより洗練され、蔓延するにつれて、電子メールプロバイダは、ユーザーの機密情報を保護するために設計された高度なセキュリティ対策の開発に多大なリソースを投資しています。このような対策には、意図した受信者のみが電子メールのコンテンツを読むことができるようにするエンドツーエンドの暗号化、複数のチャネルを通じてユーザーに本人確認を要求することでセキュリティのレイヤーを追加する多要素認証、機械学習アルゴリズムを使用して潜在的な脅威をリアルタイムで特定して緩和する人工知能主導型の脅威検出などが含まれます。リモートワークやBYOD（Bring Your Own Device）文化の台頭により、あらゆるデバイスから企業のメールやデータに安全にアクセスできる強固な携帯メールソリューションの必要性がさらに高まっています。セキュリティ強化に加え、携帯メールアプリケーションは機械学習アルゴリズムを活用し、パーソナライズされた体験を提供しています。これらのアルゴリズムは、重要なメッセージに優先順位を付け、スマートな返信を提供し、フォローアップアクションを提案することで、ユーザーのエンゲージメントと満足度を高めます。

携帯メール市場の成長は、モバイルデバイスの技術的進歩、スマートフォンの世界的普及の増加、リモートワークやデジタルコミュニケーションへのシフトなど、いくつかの要因によって牽引されています。5G技術の展開など、モバイルネットワークインフラの継続的な改善により、携帯メールサービスのスピードと信頼性が大幅に向上しています。これにより、ユーザーは事実上どこからでも迅速かつ効率的に電子メールにアクセスし、管理することができます。さらに、携帯メールは、カレンダー、クラウドストレージサービス、プロジェクト管理アプリケーションなど、他の生産性向上ツールやコラボレーションツールと統合されたことで、その機能と魅力が拡大し、プライベートでも仕事でも欠かせないツールとなっています。モバイルファーストのコミュニケーションやリアルタイムの情報ニーズが高まるなど、消費者行動の変化も携帯メールソリューションの需要を後押ししています。さらに、携帯メールプロバイダー間の競合情勢は、イノベーションと新機能の開発を促進し、ユーザーが最新かつ最も効率的なメール管理ツールを利用できるようにしています。その結果、携帯メール市場は、技術の進歩、ユーザーの需要、そして進化するコミュニケーション動向の融合に後押しされ、継続的な成長が見込まれています。

セグメント

セグメント（携帯メール）

調査対象企業の例（注目の92社）

• AWeber
• Benchmark Email
• Campaign Monitor
• Campaigner
• Constant Contact
• GetResponse
• HubSpot
• iContact
• Infusionsoft
• Mad Mimi
• MailChimp
• Pardot
• Pinpointe
• SendinBlue
• VerticalResponse
• VerticalResponse（Deluxe）
• Zoho Campaigns

目次

第1章 調査手法

第2章 エグゼクティブサマリー

• 市場概要
• 主要企業
• 市場動向と促進要因
• 世界市場の見通し

第3章 市場分析

• 米国
• カナダ
• 日本
• 中国
• 欧州
• フランス
• ドイツ
• イタリア
• 英国
• その他欧州
• アジア太平洋
• その他の地域

第4章 競合

Global Mobile Email Market to Reach 2.9 Billion Users by 2030

The global market for Mobile Email estimated at 2.6 Billion Users in the year 2024, is expected to reach 2.9 Billion Users by 2030, growing at a CAGR of 1.9% over the analysis period 2024-2030.

The U.S. Market is Estimated at 693.0 Million Users While China is Forecast to Grow at 1.8% CAGR

The Mobile Email market in the U.S. is estimated at 693.0 Million Users in the year 2024. China, the world's second largest economy, is forecast to reach a projected market size of 471.9 Million Users by the year 2030 trailing a CAGR of 1.8% over the analysis period 2024-2030. Among the other noteworthy geographic markets are Japan and Canada, each forecast to grow at a CAGR of 1.7% and 1.5% respectively over the analysis period. Within Europe, Germany is forecast to grow at approximately 2.1% CAGR.

Mobile Email - Key Trends and Drivers

Mobile email has become an indispensable tool in the modern communication landscape, fundamentally transforming how individuals and businesses interact on a daily basis. With the widespread adoption of smartphones and other mobile devices, the ability to access email on the go has transitioned from a luxury to a necessity. Mobile email applications are meticulously designed to provide seamless synchronization with desktop email clients, allowing users to manage their inboxes, respond to messages, and stay organized irrespective of their physical location. Leading mobile email platforms such as Gmail, Outlook, and Apple Mail have continuously evolved to incorporate enhanced features that cater to the growing demands of users. These enhancements include robust security measures, intuitive user interfaces, and seamless integration with other productivity tools. The convenience and efficiency afforded by mobile email have significantly bolstered productivity and communication efficiency for both personal and professional users, making it an essential component of daily life.

One of the most prominent trends in the mobile email market is the increasing emphasis on security and privacy. As cyber threats become more sophisticated and pervasive, email providers are investing substantial resources into developing advanced security measures designed to protect users' sensitive information. These measures include end-to-end encryption, which ensures that only the intended recipient can read the email content; multi-factor authentication, which adds an additional layer of security by requiring users to verify their identity through multiple channels; and artificial intelligence-driven threat detection, which uses machine learning algorithms to identify and mitigate potential threats in real time. The rise of remote work and the BYOD (Bring Your Own Device) culture has further intensified the need for robust mobile email solutions that can ensure secure access to corporate email and data from any device. In addition to security enhancements, mobile email applications are leveraging machine learning algorithms to offer personalized experiences. These algorithms can prioritize important messages, provide smart replies, and suggest follow-up actions, thereby enhancing user engagement and satisfaction.

The growth in the mobile email market is driven by several factors, including technological advancements in mobile devices, the increasing global adoption of smartphones, and the shift towards remote work and digital communication. Continuous improvements in mobile network infrastructure, such as the rollout of 5G technology, have significantly enhanced the speed and reliability of mobile email services. This ensures that users can access and manage their emails quickly and efficiently from virtually anywhere. Furthermore, the integration of mobile email with other productivity and collaboration tools—such as calendars, cloud storage services and project management applications—has expanded its functionality and appeal, making it an indispensable tool for both personal and professional use. Changes in consumer behavior, with a growing preference for mobile-first communication and the need for real-time information, are also driving the demand for mobile email solutions. Additionally, the competitive landscape among mobile email providers is fostering innovation and the development of new features, ensuring that users have access to the latest and most efficient email management tools. As a result, the mobile email market is poised for continued growth, propelled by the convergence of technological advancements, user demand, and evolving communication trends.

SCOPE OF STUDY:

The report analyzes the Mobile Email market in terms of units by the following Segments, and Geographic Regions/Countries:

Segments:

Segment (Mobile Email)

Geographic Regions/Countries:

World; United States; Canada; Japan; China; Europe (France; Germany; Italy; United Kingdom; and Rest of Europe); Asia-Pacific; Rest of World.

Select Competitors (Total 92 Featured) -

• AWeber
• Benchmark Email
• Campaign Monitor
• Campaigner
• Constant Contact
• GetResponse
• HubSpot
• iContact
• Infusionsoft
• Mad Mimi
• MailChimp
• Pardot
• Pinpointe
• SendinBlue
• VerticalResponse
• VerticalResponse (Deluxe)
• Zoho Campaigns

TABLE OF CONTENTS

I. METHODOLOGY

II. EXECUTIVE SUMMARY

• 1. MARKET OVERVIEW
  • Influencer Market Insights
  • Global Economic Update
  • Mobile Email - Global Key Competitors Percentage Market Share in 2025 (E)
  • Competitive Market Presence - Strong/Active/Niche/Trivial for Players Worldwide in 2025 (E)
• 2. FOCUS ON SELECT PLAYERS
• 3. MARKET TRENDS & DRIVERS
  • Increasing Adoption of Smartphones Expands Addressable Market Opportunity for Mobile Email
  • Advances in Mobile Network Infrastructure Propel Growth in Mobile Email Usage
  • Integration with Productivity Tools Drives Adoption of Mobile Email Solutions
  • Emphasis on Security and Privacy Strengthens Business Case for Encrypted Mobile Email
  • Rise of Remote Work Culture Generates Demand for Robust Mobile Email Solutions
  • Implementation of Multi-Factor Authentication Accelerates Demand for Secure Email Access
  • Development of AI-Driven Threat Detection Spurs Growth in Security-Focused Mobile Email Applications
  • Personalized Email Experiences Enhance User Engagement and Satisfaction
  • Growing Use of BYOD Policies in Enterprises Expands Market Opportunities for Mobile Email
  • Increasing Need for Real-Time Communication Drives Adoption of Mobile Email
  • Shift towards Mobile-First Communication Sustains Growth in Mobile Email Usage
  • Enhanced User Interfaces and UX Design Throw Spotlight on User-Friendly Email Applications
  • Expansion of Cloud-Based Services Generates Demand for Integrated Mobile Email Solutions
  • Enhanced Connectivity with 5G Networks Propels Efficiency and Reliability of Mobile Email
  • Increasing Global Internet Penetration Expands Market Reach for Mobile Email Solutions
• 4. GLOBAL MARKET PERSPECTIVE
  • TABLE 1: World Mobile Email Market Analysis of Annual Sales in Million Users for Years 2015 through 2030
  • TABLE 2: World Recent Past, Current & Future Analysis for Mobile Email by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in Million Users for Years 2024 through 2030 and % CAGR
  • TABLE 3: World 6-Year Perspective for Mobile Email by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets for Years 2025 & 2030

III. MARKET ANALYSIS

• UNITED STATES
  • Mobile Email Market Presence - Strong/Active/Niche/Trivial - Key Competitors in the United States for 2025 (E)
  • TABLE 4: USA Recent Past, Current & Future Analysis for Mobile Email by Segment - Mobile Email - Independent Analysis of Annual Sales in Million Users for the Years 2024 through 2030 and % CAGR
• CANADA
  • TABLE 5: Canada Recent Past, Current & Future Analysis for Mobile Email by Segment - Mobile Email - Independent Analysis of Annual Sales in Million Users for the Years 2024 through 2030 and % CAGR
• JAPAN
  • Mobile Email Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Japan for 2025 (E)
  • TABLE 6: Japan Recent Past, Current & Future Analysis for Mobile Email by Segment - Mobile Email - Independent Analysis of Annual Sales in Million Users for the Years 2024 through 2030 and % CAGR
• CHINA
  • Mobile Email Market Presence - Strong/Active/Niche/Trivial - Key Competitors in China for 2025 (E)
  • TABLE 7: China Recent Past, Current & Future Analysis for Mobile Email by Segment - Mobile Email - Independent Analysis of Annual Sales in Million Users for the Years 2024 through 2030 and % CAGR
• EUROPE
  • Mobile Email Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Europe for 2025 (E)
  • TABLE 8: Europe Recent Past, Current & Future Analysis for Mobile Email by Geographic Region - France, Germany, Italy, UK and Rest of Europe Markets - Independent Analysis of Annual Sales in Million Users for Years 2024 through 2030 and % CAGR
  • TABLE 9: Europe 6-Year Perspective for Mobile Email by Geographic Region - Percentage Breakdown of Value Sales for France, Germany, Italy, UK and Rest of Europe Markets for Years 2025 & 2030
• FRANCE
  • Mobile Email Market Presence - Strong/Active/Niche/Trivial - Key Competitors in France for 2025 (E)
  • TABLE 10: France Recent Past, Current & Future Analysis for Mobile Email by Segment - Mobile Email - Independent Analysis of Annual Sales in Million Users for the Years 2024 through 2030 and % CAGR
• GERMANY
  • Mobile Email Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Germany for 2025 (E)
  • TABLE 11: Germany Recent Past, Current & Future Analysis for Mobile Email by Segment - Mobile Email - Independent Analysis of Annual Sales in Million Users for the Years 2024 through 2030 and % CAGR
• ITALY
  • TABLE 12: Italy Recent Past, Current & Future Analysis for Mobile Email by Segment - Mobile Email - Independent Analysis of Annual Sales in Million Users for the Years 2024 through 2030 and % CAGR
• UNITED KINGDOM
  • Mobile Email Market Presence - Strong/Active/Niche/Trivial - Key Competitors in the United Kingdom for 2025 (E)
  • TABLE 13: UK Recent Past, Current & Future Analysis for Mobile Email by Segment - Mobile Email - Independent Analysis of Annual Sales in Million Users for the Years 2024 through 2030 and % CAGR
• REST OF EUROPE
  • TABLE 14: Rest of Europe Recent Past, Current & Future Analysis for Mobile Email by Segment - Mobile Email - Independent Analysis of Annual Sales in Million Users for the Years 2024 through 2030 and % CAGR
• ASIA-PACIFIC
  • Mobile Email Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Asia-Pacific for 2025 (E)
  • TABLE 15: Asia-Pacific Recent Past, Current & Future Analysis for Mobile Email by Segment - Mobile Email - Independent Analysis of Annual Sales in Million Users for the Years 2024 through 2030 and % CAGR
• REST OF WORLD
  • TABLE 16: Rest of World Recent Past, Current & Future Analysis for Mobile Email by Segment - Mobile Email - Independent Analysis of Annual Sales in Million Users for the Years 2024 through 2030 and % CAGR

IV. COMPETITION