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テレビ広告の世界市場

TV Advertising

出版日
ページ情報
英文 187 Pages
納期
即日から翌営業日
適宜更新あり
価格
価格表記: USDを日本円(税抜)に換算
本日の銀行送金レート: 1USD=145.06円
テレビ広告の世界市場
出版日: 2025年02月17日
発行: Global Industry Analysts, Inc.
ページ情報: 英文 187 Pages
納期: 即日から翌営業日
GIIご利用のメリット
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  • 目次
概要

テレビ広告の世界市場は2030年までに2,617億米ドルに到達

2024年に2,344億米ドルと推定されるテレビ広告の世界市場は、2024年から2030年にかけてCAGR 1.8%で成長し、2030年には2,617億米ドルに達すると予測されます。本レポートで分析したセグメントの1つであるケーブルテレビ広告は、CAGR 2.1％を記録し、分析期間終了時には1,846億米ドルに達すると予測されています。Satelliteテレビ広告セグメントの成長率は、分析期間中CAGR 1.4%と推定されます。

米国市場は635億米ドル、中国はCAGR 4.0％で成長予測

米国のテレビ広告市場は2024年に635億米ドルと推定されます。世界第2位の経済大国である中国は、2030年までに509億米ドルの市場規模に達すると予測され、分析期間2024-2030年のCAGRは4.0%です。その他の注目すべき地域別市場としては、日本とカナダがあり、分析期間中のCAGRはそれぞれ0.3%と1.3%と予測されています。欧州では、ドイツがCAGR 0.8%で成長すると予測されています。

テレビ広告- 主要動向と促進要因

テレビ広告とは、視聴者の注目を集め、消費者の行動を促進することを目的としたプロモーション・コンテンツを放送するために、テレビ・プラットフォームを戦略的に活用することを指します。このモデルには、従来のコマーシャル、スポンサー付きコンテンツ、インタラクティブ広告など、さまざまな広告フォーマットが含まれ、最新のテレビ技術の幅広いリーチとダイナミックな機能を活用しています。テレビ広告は進化を続け、従来のテレビとコネクテッドTV（CTV）の両方のプラットフォームでインパクトとエンゲージメントを最大化するデジタル戦略を統合しています。

デジタル消費がテレビを席巻し続ける中、CTV広告のインプレッションシェアは大幅に上昇すると予想されます。このシフトは、広告主にとって、視聴者をより効果的にターゲット化し、エンゲージするかつてない機会を提供します。革新的でインタラクティブな広告フォーマットはますます普及し、消費者とのインタラクションやエンゲージメントを高めています。スマートTVやストリーミング・デバイスを導入する世帯が増えるにつれ、広告主はよりきめ細かなターゲティング・オプションと測定機能の強化を享受できるようになった。この技術シフトにより、個人の嗜好や行動に合わせた、よりパーソナライズされた広告体験が可能になり、広告キャンペーンの効果が大幅に高まる。さらに、高度なデータ分析ツールを統合することで、広告主はリアルタイムでキャンペーンを最適化し、成功とROIをより正確に測定する能力を高めることができます。CTVにショッパブルコンテンツが統合されることで、リテールメディアは大きく変貌します。より多くの消費者がテレビを通じて直接ショッピングに参加することが予想される中、この動向は消費者の購買行動に大きな影響を与え、広告主にとっては認知度と直接購入の機会を融合させることで成果を上げることができます。

テレビ広告で最も顕著な動向のひとつは、プログラマティック広告バイイングの台頭です。このアプローチは、アルゴリズムを使って広告枠を自動的に購入し、より効率的な広告配置とコスト管理を可能にします。また、プログラマティック・テクノロジーは、視聴者ターゲティングの精度を高め、豊富な視聴者データを活用して、最適な視聴時間帯や特定の視聴者セグメント内に戦略的に広告を配置することも容易にしています。もう一つの成長動向は、インタラクティブ広告フォーマットの利用です。これは、視聴者がテレビ画面やコンパニオン・デバイスを通じてコンテンツと直接インタラクションできるようにすることで、視聴者の関心を引くものです。こうしたフォーマットは、エンゲージメント率を高めるだけでなく、購入機会に直接リンクするショッパブル広告などのイノベーションへの道も開く。人工知能（AI）は、クリエイティブ・プロセスを充実させ、キャンペーン・パフォーマンスに関するより深い洞察を提供することで、テレビ広告においてより重要な役割を果たすようになると思われます。この進化により、ブランドや代理店は、AIを活用してクリエイティビティと効率を高め、広告活動でより多くの成果を上げることができるようになります。業界が従来のアテンション測定基準から脱却するにつれ、広告主は実際の消費者のエンゲージメントと成果を反映した、より意味のある測定基準の必要性を認識しつつあります。焦点は、広告効果に関するより明確な洞察を提供するインタラクティブ広告へとシフトしています。

セグメント

配信プラットフォーム（ケーブルテレビ、衛星テレビ、その他の配信プラットフォーム）

調査対象企業の例（全46件）

  • CBS Broadcasting, Inc.
  • Comcast Advertising
  • COX MEDIA, LLC
  • DX Media Direct
  • Grow Advertising
  • Hotspex Media Inc.
  • JMS Group Limited
  • Kingstar Media
  • Liquona LTD
  • Nartak Media Group
  • Nepa
  • One Day Agency
  • Skylark Media
  • Sophos Marketing, LLC（Awarity）
  • TMH Media

目次

第1章 調査手法

第2章 エグゼクティブサマリー

  • 市場概要
  • 主要企業
  • 市場動向と促進要因
  • 世界市場の見通し

第3章 市場分析

  • 米国
  • カナダ
  • 日本
  • 中国
  • 欧州
  • フランス
  • ドイツ
  • イタリア
  • 英国
  • スペイン
  • ロシア
  • その他欧州
  • アジア太平洋
  • オーストラリア
  • インド
  • 韓国
  • その他アジア太平洋地域
  • ラテンアメリカ
  • アルゼンチン
  • ブラジル
  • メキシコ
  • その他ラテンアメリカ
  • 中東
  • イラン
  • イスラエル
  • サウジアラビア
  • アラブ首長国連邦
  • その他中東
  • アフリカ

第4章 競合

目次
Product Code: MCP24800

Global TV Advertising Market to Reach US$261.7 Billion by 2030

The global market for TV Advertising estimated at US$234.4 Billion in the year 2024, is expected to reach US$261.7 Billion by 2030, growing at a CAGR of 1.8% over the analysis period 2024-2030. Cable TV Advertising, one of the segments analyzed in the report, is expected to record a 2.1% CAGR and reach US$184.6 Billion by the end of the analysis period. Growth in the Satellite TV Advertising segment is estimated at 1.4% CAGR over the analysis period.

The U.S. Market is Estimated at US$63.5 Billion While China is Forecast to Grow at 4.0% CAGR

The TV Advertising market in the U.S. is estimated at US$63.5 Billion in the year 2024. China, the world's second largest economy, is forecast to reach a projected market size of US$50.9 Billion by the year 2030 trailing a CAGR of 4.0% over the analysis period 2024-2030. Among the other noteworthy geographic markets are Japan and Canada, each forecast to grow at a CAGR of 0.3% and 1.3% respectively over the analysis period. Within Europe, Germany is forecast to grow at approximately 0.8% CAGR.

TV Advertising - Key Trends and Drivers

TV Advertising refers to the strategic utilization of television platforms to broadcast promotional content aimed at attracting viewer attention and driving consumer behavior. This model encompasses a variety of advertising formats, including traditional commercials, sponsored content, and interactive ads, leveraging the broad reach and dynamic capabilities of modern TV technology. TV advertising continues to evolve, integrating digital strategies to maximize impact and engagement across both traditional and connected TV (CTV) platforms.

As digital consumption continues to dominate the TV landscape, the share of CTV advertising impressions is expected to rise significantly. This shift offers advertisers unprecedented opportunities to target and engage audiences more effectively. Innovative and interactive advertising formats are becoming increasingly prevalent, enhancing consumer interaction and engagement. As more households adopt smart TVs and streaming devices, advertisers are afforded more granular targeting options and enhanced measurement capabilities. This technological shift allows for more personalized advertising experiences, catering to individual preferences and behaviors, which significantly boosts the effectiveness of ad campaigns. Additionally, the integration of advanced data analytics tools enables advertisers to optimize campaigns in real-time, enhancing the ability to measure success and ROI more accurately. The integration of shoppable content within CTV is poised to transform retail media significantly. With more consumers expected to engage with shopping directly through their TVs, this trend could significantly influence consumer purchasing behaviors and drive outcomes for advertisers, blending awareness with direct purchase opportunities.

One of the most prominent trends in TV advertising is the rise of programmatic ad buying. This approach uses algorithms to purchase ad space automatically, allowing for more efficient ad placements and cost management. Programmatic technology also facilitates increased precision in audience targeting, drawing on rich viewer data to place ads strategically during optimal viewing times and within specific viewer segments. Another growing trend is the use of interactive ad formats, which engage viewers by allowing them to interact directly with content through their TV screens or companion devices. These formats not only increase engagement rates but also pave the way for innovations such as shoppable ads, which link directly to purchase opportunities. Artificial intelligence (AI) is set to play a more prominent role in TV advertising by enriching creative processes and providing deeper insights into campaign performances. This evolution will help brands and agencies achieve more with their advertising efforts, leveraging AI to enhance creativity and efficiency. As the industry moves away from traditional attention metrics, advertisers are recognizing the need for more meaningful measurements that reflect actual consumer engagement and outcomes. The focus is shifting towards interactive ads that provide clearer insights into advertising effectiveness.

SCOPE OF STUDY:

The report analyzes the TV Advertising market in terms of units by the following Segments, and Geographic Regions/Countries:

Segments:

Delivery Platform (Cable TV, Satellite TV, Other Delivery Platforms)

Geographic Regions/Countries:

World; United States; Canada; Japan; China; Europe (France; Germany; Italy; United Kingdom; Spain; Russia; and Rest of Europe); Asia-Pacific (Australia; India; South Korea; and Rest of Asia-Pacific); Latin America (Argentina; Brazil; Mexico; and Rest of Latin America); Middle East (Iran; Israel; Saudi Arabia; United Arab Emirates; and Rest of Middle East); and Africa.

Select Competitors (Total 46 Featured) -

  • CBS Broadcasting, Inc.
  • Comcast Advertising
  • COX MEDIA, LLC
  • DX Media Direct
  • Grow Advertising
  • Hotspex Media Inc.
  • JMS Group Limited
  • Kingstar Media
  • Liquona LTD
  • Nartak Media Group
  • Nepa
  • One Day Agency
  • Skylark Media
  • Sophos Marketing, LLC (Awarity)
  • TMH Media

TABLE OF CONTENTS

I. METHODOLOGY

II. EXECUTIVE SUMMARY

  • 1. MARKET OVERVIEW
    • Influencer Market Insights
    • World Market Trajectories
    • Global Economic Update
    • TV Advertising - Global Key Competitors Percentage Market Share in 2025 (E)
    • Competitive Market Presence - Strong/Active/Niche/Trivial for Players Worldwide in 2025 (E)
  • 2. FOCUS ON SELECT PLAYERS
  • 3. MARKET TRENDS & DRIVERS
    • Shift Towards Streaming Services Expands Addressable Market for TV Advertising
    • Advancements in AI Enhance Targeting and Personalization in TV Ads
    • Increased Adoption of Connected TVs Spurs Growth in Programmatic Advertising
    • Consumer Shift to On-Demand Content Throws the Spotlight on Ad-Supported Video on Demand
    • Rising Demand for Cross-Platform Measurement Solutions Drives Market Innovations
    • The Impact of 5G Technology on Ad Delivery Speed and Quality
    • Local Targeting Capabilities Strengthen Business Case for Regional TV Ads
    • Generational Changes in Viewing Habits Propel Shifts in Advertising Strategies
    • Growth of Niche Programming and its Influence on Targeted Advertising Opportunities
    • Integration of Social Media with TV Advertising Expands Creative Horizons
  • 4. GLOBAL MARKET PERSPECTIVE
    • TABLE 1: World TV Advertising Market Analysis of Annual Sales in US$ Million for Years 2015 through 2030
    • TABLE 2: World Recent Past, Current & Future Analysis for TV Advertising by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Sales in US$ Million for Years 2024 through 2030 and % CAGR
    • TABLE 3: World Historic Review for TV Advertising by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR
    • TABLE 4: World 15-Year Perspective for TV Advertising by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets for Years 2015, 2025 & 2030
    • TABLE 5: World Recent Past, Current & Future Analysis for Cable TV by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Sales in US$ Million for Years 2024 through 2030 and % CAGR
    • TABLE 6: World Historic Review for Cable TV by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR
    • TABLE 7: World 15-Year Perspective for Cable TV by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa for Years 2015, 2025 & 2030
    • TABLE 8: World Recent Past, Current & Future Analysis for Satellite TV by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Sales in US$ Million for Years 2024 through 2030 and % CAGR
    • TABLE 9: World Historic Review for Satellite TV by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR
    • TABLE 10: World 15-Year Perspective for Satellite TV by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa for Years 2015, 2025 & 2030
    • TABLE 11: World Recent Past, Current & Future Analysis for Other Delivery Platforms by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Sales in US$ Million for Years 2024 through 2030 and % CAGR
    • TABLE 12: World Historic Review for Other Delivery Platforms by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR
    • TABLE 13: World 15-Year Perspective for Other Delivery Platforms by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa for Years 2015, 2025 & 2030

III. MARKET ANALYSIS

  • UNITED STATES
    • TV Advertising Market Presence - Strong/Active/Niche/Trivial - Key Competitors in the United States for 2025 (E)
    • TABLE 14: USA Recent Past, Current & Future Analysis for TV Advertising by Delivery Platform - Cable TV, Satellite TV and Other Delivery Platforms - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 15: USA Historic Review for TV Advertising by Delivery Platform - Cable TV, Satellite TV and Other Delivery Platforms Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR
    • TABLE 16: USA 15-Year Perspective for TV Advertising by Delivery Platform - Percentage Breakdown of Value Sales for Cable TV, Satellite TV and Other Delivery Platforms for the Years 2015, 2025 & 2030
  • CANADA
    • TABLE 17: Canada Recent Past, Current & Future Analysis for TV Advertising by Delivery Platform - Cable TV, Satellite TV and Other Delivery Platforms - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 18: Canada Historic Review for TV Advertising by Delivery Platform - Cable TV, Satellite TV and Other Delivery Platforms Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR
    • TABLE 19: Canada 15-Year Perspective for TV Advertising by Delivery Platform - Percentage Breakdown of Value Sales for Cable TV, Satellite TV and Other Delivery Platforms for the Years 2015, 2025 & 2030
  • JAPAN
    • TV Advertising Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Japan for 2025 (E)
    • TABLE 20: Japan Recent Past, Current & Future Analysis for TV Advertising by Delivery Platform - Cable TV, Satellite TV and Other Delivery Platforms - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 21: Japan Historic Review for TV Advertising by Delivery Platform - Cable TV, Satellite TV and Other Delivery Platforms Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR
    • TABLE 22: Japan 15-Year Perspective for TV Advertising by Delivery Platform - Percentage Breakdown of Value Sales for Cable TV, Satellite TV and Other Delivery Platforms for the Years 2015, 2025 & 2030
  • CHINA
    • TV Advertising Market Presence - Strong/Active/Niche/Trivial - Key Competitors in China for 2025 (E)
    • TABLE 23: China Recent Past, Current & Future Analysis for TV Advertising by Delivery Platform - Cable TV, Satellite TV and Other Delivery Platforms - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 24: China Historic Review for TV Advertising by Delivery Platform - Cable TV, Satellite TV and Other Delivery Platforms Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR
    • TABLE 25: China 15-Year Perspective for TV Advertising by Delivery Platform - Percentage Breakdown of Value Sales for Cable TV, Satellite TV and Other Delivery Platforms for the Years 2015, 2025 & 2030
  • EUROPE
    • TV Advertising Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Europe for 2025 (E)
    • TABLE 26: Europe Recent Past, Current & Future Analysis for TV Advertising by Geographic Region - France, Germany, Italy, UK, Spain, Russia and Rest of Europe Markets - Independent Analysis of Annual Sales in US$ Million for Years 2024 through 2030 and % CAGR
    • TABLE 27: Europe Historic Review for TV Advertising by Geographic Region - France, Germany, Italy, UK, Spain, Russia and Rest of Europe Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR
    • TABLE 28: Europe 15-Year Perspective for TV Advertising by Geographic Region - Percentage Breakdown of Value Sales for France, Germany, Italy, UK, Spain, Russia and Rest of Europe Markets for Years 2015, 2025 & 2030
    • TABLE 29: Europe Recent Past, Current & Future Analysis for TV Advertising by Delivery Platform - Cable TV, Satellite TV and Other Delivery Platforms - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 30: Europe Historic Review for TV Advertising by Delivery Platform - Cable TV, Satellite TV and Other Delivery Platforms Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR
    • TABLE 31: Europe 15-Year Perspective for TV Advertising by Delivery Platform - Percentage Breakdown of Value Sales for Cable TV, Satellite TV and Other Delivery Platforms for the Years 2015, 2025 & 2030
  • FRANCE
    • TV Advertising Market Presence - Strong/Active/Niche/Trivial - Key Competitors in France for 2025 (E)
    • TABLE 32: France Recent Past, Current & Future Analysis for TV Advertising by Delivery Platform - Cable TV, Satellite TV and Other Delivery Platforms - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 33: France Historic Review for TV Advertising by Delivery Platform - Cable TV, Satellite TV and Other Delivery Platforms Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR
    • TABLE 34: France 15-Year Perspective for TV Advertising by Delivery Platform - Percentage Breakdown of Value Sales for Cable TV, Satellite TV and Other Delivery Platforms for the Years 2015, 2025 & 2030
  • GERMANY
    • TV Advertising Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Germany for 2025 (E)
    • TABLE 35: Germany Recent Past, Current & Future Analysis for TV Advertising by Delivery Platform - Cable TV, Satellite TV and Other Delivery Platforms - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 36: Germany Historic Review for TV Advertising by Delivery Platform - Cable TV, Satellite TV and Other Delivery Platforms Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR
    • TABLE 37: Germany 15-Year Perspective for TV Advertising by Delivery Platform - Percentage Breakdown of Value Sales for Cable TV, Satellite TV and Other Delivery Platforms for the Years 2015, 2025 & 2030
  • ITALY
    • TABLE 38: Italy Recent Past, Current & Future Analysis for TV Advertising by Delivery Platform - Cable TV, Satellite TV and Other Delivery Platforms - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 39: Italy Historic Review for TV Advertising by Delivery Platform - Cable TV, Satellite TV and Other Delivery Platforms Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR
    • TABLE 40: Italy 15-Year Perspective for TV Advertising by Delivery Platform - Percentage Breakdown of Value Sales for Cable TV, Satellite TV and Other Delivery Platforms for the Years 2015, 2025 & 2030
  • UNITED KINGDOM
    • TV Advertising Market Presence - Strong/Active/Niche/Trivial - Key Competitors in the United Kingdom for 2025 (E)
    • TABLE 41: UK Recent Past, Current & Future Analysis for TV Advertising by Delivery Platform - Cable TV, Satellite TV and Other Delivery Platforms - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 42: UK Historic Review for TV Advertising by Delivery Platform - Cable TV, Satellite TV and Other Delivery Platforms Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR
    • TABLE 43: UK 15-Year Perspective for TV Advertising by Delivery Platform - Percentage Breakdown of Value Sales for Cable TV, Satellite TV and Other Delivery Platforms for the Years 2015, 2025 & 2030
  • SPAIN
    • TABLE 44: Spain Recent Past, Current & Future Analysis for TV Advertising by Delivery Platform - Cable TV, Satellite TV and Other Delivery Platforms - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 45: Spain Historic Review for TV Advertising by Delivery Platform - Cable TV, Satellite TV and Other Delivery Platforms Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR
    • TABLE 46: Spain 15-Year Perspective for TV Advertising by Delivery Platform - Percentage Breakdown of Value Sales for Cable TV, Satellite TV and Other Delivery Platforms for the Years 2015, 2025 & 2030
  • RUSSIA
    • TABLE 47: Russia Recent Past, Current & Future Analysis for TV Advertising by Delivery Platform - Cable TV, Satellite TV and Other Delivery Platforms - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 48: Russia Historic Review for TV Advertising by Delivery Platform - Cable TV, Satellite TV and Other Delivery Platforms Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR
    • TABLE 49: Russia 15-Year Perspective for TV Advertising by Delivery Platform - Percentage Breakdown of Value Sales for Cable TV, Satellite TV and Other Delivery Platforms for the Years 2015, 2025 & 2030
  • REST OF EUROPE
    • TABLE 50: Rest of Europe Recent Past, Current & Future Analysis for TV Advertising by Delivery Platform - Cable TV, Satellite TV and Other Delivery Platforms - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 51: Rest of Europe Historic Review for TV Advertising by Delivery Platform - Cable TV, Satellite TV and Other Delivery Platforms Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR
    • TABLE 52: Rest of Europe 15-Year Perspective for TV Advertising by Delivery Platform - Percentage Breakdown of Value Sales for Cable TV, Satellite TV and Other Delivery Platforms for the Years 2015, 2025 & 2030
  • ASIA-PACIFIC
    • TV Advertising Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Asia-Pacific for 2025 (E)
    • TABLE 53: Asia-Pacific Recent Past, Current & Future Analysis for TV Advertising by Geographic Region - Australia, India, South Korea and Rest of Asia-Pacific Markets - Independent Analysis of Annual Sales in US$ Million for Years 2024 through 2030 and % CAGR
    • TABLE 54: Asia-Pacific Historic Review for TV Advertising by Geographic Region - Australia, India, South Korea and Rest of Asia-Pacific Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR
    • TABLE 55: Asia-Pacific 15-Year Perspective for TV Advertising by Geographic Region - Percentage Breakdown of Value Sales for Australia, India, South Korea and Rest of Asia-Pacific Markets for Years 2015, 2025 & 2030
    • TABLE 56: Asia-Pacific Recent Past, Current & Future Analysis for TV Advertising by Delivery Platform - Cable TV, Satellite TV and Other Delivery Platforms - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 57: Asia-Pacific Historic Review for TV Advertising by Delivery Platform - Cable TV, Satellite TV and Other Delivery Platforms Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR
    • TABLE 58: Asia-Pacific 15-Year Perspective for TV Advertising by Delivery Platform - Percentage Breakdown of Value Sales for Cable TV, Satellite TV and Other Delivery Platforms for the Years 2015, 2025 & 2030
  • AUSTRALIA
    • TV Advertising Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Australia for 2025 (E)
    • TABLE 59: Australia Recent Past, Current & Future Analysis for TV Advertising by Delivery Platform - Cable TV, Satellite TV and Other Delivery Platforms - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 60: Australia Historic Review for TV Advertising by Delivery Platform - Cable TV, Satellite TV and Other Delivery Platforms Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR
    • TABLE 61: Australia 15-Year Perspective for TV Advertising by Delivery Platform - Percentage Breakdown of Value Sales for Cable TV, Satellite TV and Other Delivery Platforms for the Years 2015, 2025 & 2030
  • INDIA
    • TV Advertising Market Presence - Strong/Active/Niche/Trivial - Key Competitors in India for 2025 (E)
    • TABLE 62: India Recent Past, Current & Future Analysis for TV Advertising by Delivery Platform - Cable TV, Satellite TV and Other Delivery Platforms - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 63: India Historic Review for TV Advertising by Delivery Platform - Cable TV, Satellite TV and Other Delivery Platforms Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR
    • TABLE 64: India 15-Year Perspective for TV Advertising by Delivery Platform - Percentage Breakdown of Value Sales for Cable TV, Satellite TV and Other Delivery Platforms for the Years 2015, 2025 & 2030
  • SOUTH KOREA
    • TABLE 65: South Korea Recent Past, Current & Future Analysis for TV Advertising by Delivery Platform - Cable TV, Satellite TV and Other Delivery Platforms - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 66: South Korea Historic Review for TV Advertising by Delivery Platform - Cable TV, Satellite TV and Other Delivery Platforms Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR
    • TABLE 67: South Korea 15-Year Perspective for TV Advertising by Delivery Platform - Percentage Breakdown of Value Sales for Cable TV, Satellite TV and Other Delivery Platforms for the Years 2015, 2025 & 2030
  • REST OF ASIA-PACIFIC
    • TABLE 68: Rest of Asia-Pacific Recent Past, Current & Future Analysis for TV Advertising by Delivery Platform - Cable TV, Satellite TV and Other Delivery Platforms - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 69: Rest of Asia-Pacific Historic Review for TV Advertising by Delivery Platform - Cable TV, Satellite TV and Other Delivery Platforms Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR
    • TABLE 70: Rest of Asia-Pacific 15-Year Perspective for TV Advertising by Delivery Platform - Percentage Breakdown of Value Sales for Cable TV, Satellite TV and Other Delivery Platforms for the Years 2015, 2025 & 2030
  • LATIN AMERICA
    • TV Advertising Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Latin America for 2025 (E)
    • TABLE 71: Latin America Recent Past, Current & Future Analysis for TV Advertising by Geographic Region - Argentina, Brazil, Mexico and Rest of Latin America Markets - Independent Analysis of Annual Sales in US$ Million for Years 2024 through 2030 and % CAGR
    • TABLE 72: Latin America Historic Review for TV Advertising by Geographic Region - Argentina, Brazil, Mexico and Rest of Latin America Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR
    • TABLE 73: Latin America 15-Year Perspective for TV Advertising by Geographic Region - Percentage Breakdown of Value Sales for Argentina, Brazil, Mexico and Rest of Latin America Markets for Years 2015, 2025 & 2030
    • TABLE 74: Latin America Recent Past, Current & Future Analysis for TV Advertising by Delivery Platform - Cable TV, Satellite TV and Other Delivery Platforms - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 75: Latin America Historic Review for TV Advertising by Delivery Platform - Cable TV, Satellite TV and Other Delivery Platforms Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR
    • TABLE 76: Latin America 15-Year Perspective for TV Advertising by Delivery Platform - Percentage Breakdown of Value Sales for Cable TV, Satellite TV and Other Delivery Platforms for the Years 2015, 2025 & 2030
  • ARGENTINA
    • TABLE 77: Argentina Recent Past, Current & Future Analysis for TV Advertising by Delivery Platform - Cable TV, Satellite TV and Other Delivery Platforms - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 78: Argentina Historic Review for TV Advertising by Delivery Platform - Cable TV, Satellite TV and Other Delivery Platforms Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR
    • TABLE 79: Argentina 15-Year Perspective for TV Advertising by Delivery Platform - Percentage Breakdown of Value Sales for Cable TV, Satellite TV and Other Delivery Platforms for the Years 2015, 2025 & 2030
  • BRAZIL
    • TABLE 80: Brazil Recent Past, Current & Future Analysis for TV Advertising by Delivery Platform - Cable TV, Satellite TV and Other Delivery Platforms - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 81: Brazil Historic Review for TV Advertising by Delivery Platform - Cable TV, Satellite TV and Other Delivery Platforms Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR
    • TABLE 82: Brazil 15-Year Perspective for TV Advertising by Delivery Platform - Percentage Breakdown of Value Sales for Cable TV, Satellite TV and Other Delivery Platforms for the Years 2015, 2025 & 2030
  • MEXICO
    • TABLE 83: Mexico Recent Past, Current & Future Analysis for TV Advertising by Delivery Platform - Cable TV, Satellite TV and Other Delivery Platforms - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 84: Mexico Historic Review for TV Advertising by Delivery Platform - Cable TV, Satellite TV and Other Delivery Platforms Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR
    • TABLE 85: Mexico 15-Year Perspective for TV Advertising by Delivery Platform - Percentage Breakdown of Value Sales for Cable TV, Satellite TV and Other Delivery Platforms for the Years 2015, 2025 & 2030
  • REST OF LATIN AMERICA
    • TABLE 86: Rest of Latin America Recent Past, Current & Future Analysis for TV Advertising by Delivery Platform - Cable TV, Satellite TV and Other Delivery Platforms - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 87: Rest of Latin America Historic Review for TV Advertising by Delivery Platform - Cable TV, Satellite TV and Other Delivery Platforms Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR
    • TABLE 88: Rest of Latin America 15-Year Perspective for TV Advertising by Delivery Platform - Percentage Breakdown of Value Sales for Cable TV, Satellite TV and Other Delivery Platforms for the Years 2015, 2025 & 2030
  • MIDDLE EAST
    • TV Advertising Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Middle East for 2025 (E)
    • TABLE 89: Middle East Recent Past, Current & Future Analysis for TV Advertising by Geographic Region - Iran, Israel, Saudi Arabia, UAE and Rest of Middle East Markets - Independent Analysis of Annual Sales in US$ Million for Years 2024 through 2030 and % CAGR
    • TABLE 90: Middle East Historic Review for TV Advertising by Geographic Region - Iran, Israel, Saudi Arabia, UAE and Rest of Middle East Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR
    • TABLE 91: Middle East 15-Year Perspective for TV Advertising by Geographic Region - Percentage Breakdown of Value Sales for Iran, Israel, Saudi Arabia, UAE and Rest of Middle East Markets for Years 2015, 2025 & 2030
    • TABLE 92: Middle East Recent Past, Current & Future Analysis for TV Advertising by Delivery Platform - Cable TV, Satellite TV and Other Delivery Platforms - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 93: Middle East Historic Review for TV Advertising by Delivery Platform - Cable TV, Satellite TV and Other Delivery Platforms Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR
    • TABLE 94: Middle East 15-Year Perspective for TV Advertising by Delivery Platform - Percentage Breakdown of Value Sales for Cable TV, Satellite TV and Other Delivery Platforms for the Years 2015, 2025 & 2030
  • IRAN
    • TABLE 95: Iran Recent Past, Current & Future Analysis for TV Advertising by Delivery Platform - Cable TV, Satellite TV and Other Delivery Platforms - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 96: Iran Historic Review for TV Advertising by Delivery Platform - Cable TV, Satellite TV and Other Delivery Platforms Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR
    • TABLE 97: Iran 15-Year Perspective for TV Advertising by Delivery Platform - Percentage Breakdown of Value Sales for Cable TV, Satellite TV and Other Delivery Platforms for the Years 2015, 2025 & 2030
  • ISRAEL
    • TABLE 98: Israel Recent Past, Current & Future Analysis for TV Advertising by Delivery Platform - Cable TV, Satellite TV and Other Delivery Platforms - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 99: Israel Historic Review for TV Advertising by Delivery Platform - Cable TV, Satellite TV and Other Delivery Platforms Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR
    • TABLE 100: Israel 15-Year Perspective for TV Advertising by Delivery Platform - Percentage Breakdown of Value Sales for Cable TV, Satellite TV and Other Delivery Platforms for the Years 2015, 2025 & 2030
  • SAUDI ARABIA
    • TABLE 101: Saudi Arabia Recent Past, Current & Future Analysis for TV Advertising by Delivery Platform - Cable TV, Satellite TV and Other Delivery Platforms - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 102: Saudi Arabia Historic Review for TV Advertising by Delivery Platform - Cable TV, Satellite TV and Other Delivery Platforms Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR
    • TABLE 103: Saudi Arabia 15-Year Perspective for TV Advertising by Delivery Platform - Percentage Breakdown of Value Sales for Cable TV, Satellite TV and Other Delivery Platforms for the Years 2015, 2025 & 2030
  • UNITED ARAB EMIRATES
    • TABLE 104: UAE Recent Past, Current & Future Analysis for TV Advertising by Delivery Platform - Cable TV, Satellite TV and Other Delivery Platforms - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 105: UAE Historic Review for TV Advertising by Delivery Platform - Cable TV, Satellite TV and Other Delivery Platforms Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR
    • TABLE 106: UAE 15-Year Perspective for TV Advertising by Delivery Platform - Percentage Breakdown of Value Sales for Cable TV, Satellite TV and Other Delivery Platforms for the Years 2015, 2025 & 2030
  • REST OF MIDDLE EAST
    • TABLE 107: Rest of Middle East Recent Past, Current & Future Analysis for TV Advertising by Delivery Platform - Cable TV, Satellite TV and Other Delivery Platforms - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 108: Rest of Middle East Historic Review for TV Advertising by Delivery Platform - Cable TV, Satellite TV and Other Delivery Platforms Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR
    • TABLE 109: Rest of Middle East 15-Year Perspective for TV Advertising by Delivery Platform - Percentage Breakdown of Value Sales for Cable TV, Satellite TV and Other Delivery Platforms for the Years 2015, 2025 & 2030
  • AFRICA
    • TV Advertising Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Africa for 2025 (E)
    • TABLE 110: Africa Recent Past, Current & Future Analysis for TV Advertising by Delivery Platform - Cable TV, Satellite TV and Other Delivery Platforms - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 111: Africa Historic Review for TV Advertising by Delivery Platform - Cable TV, Satellite TV and Other Delivery Platforms Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR
    • TABLE 112: Africa 15-Year Perspective for TV Advertising by Delivery Platform - Percentage Breakdown of Value Sales for Cable TV, Satellite TV and Other Delivery Platforms for the Years 2015, 2025 & 2030

IV. COMPETITION