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市場調査レポート
商品コード
1577611

透明デジタルサイネージの世界市場

Transparent Digital Signage

出版日
ページ情報
英文 135 Pages
納期
即日から翌営業日
適宜更新あり
透明デジタルサイネージの世界市場
出版日: 2024年10月25日
発行: Market Glass, Inc. (Formerly Global Industry Analysts, Inc.)
ページ情報: 英文 135 Pages
納期: 即日から翌営業日
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  • 概要
  • 目次
概要

透明デジタルサイネージの世界市場は2030年までに537億米ドルに達する見込み

2023年に42億米ドルと推定された透明デジタルサイネージの世界市場は、分析期間2023-2030年にCAGR 43.7%で成長し、2030年には537億米ドルに達すると予測されます。本レポートで分析したセグメントの1つであるLEDテクノロジーは、CAGR 42.6%を記録し、分析期間終了時には303億米ドルに達すると予測されます。OLED技術分野の成長率は、分析期間のCAGRで45.4％と推定されます。

米国市場は11億米ドルと推定、中国はCAGR 41.2％で成長予測

米国の透明デジタルサイネージ市場は2023年に11億米ドルと推定されます。世界第2位の経済大国である中国は、2030年までに77億米ドルの市場規模に達すると予測され、分析期間2023-2030年のCAGRは41.2％となります。その他の注目すべき地域別市場としては、日本とカナダがあり、分析期間中のCAGRはそれぞれ39.3%と37.5%と予測されています。欧州では、ドイツがCAGR 29.6%で成長すると予測されています。

世界の透明デジタルサイネージ市場- 主要動向と促進要因のまとめ

透明デジタルサイネージが広告で勢いを増す理由とは？

透明デジタルサイネージは、広告業界や小売業界において、消費者を惹きつける革新的な方法を提供する極めて重要なツールになりつつあります。従来のディスプレイとは異なり、透明デジタルサイネージは、背景の視認性を維持しながらデジタルコンテンツを表示することができ、没入感のある視聴体験を提供します。この技術は、店頭や商品ディスプレイをダイナミックなデジタルコンテンツで強化できる小売環境で特に人気があります。スマートシティが台頭し、より魅力的な公共空間が求められる中、透明デジタルサイネージは、自動車、ホスピタリティ、企業コミュニケーションなど、さまざまな業界で応用されており、ビジネスが顧客を惹きつけ、交流するための新しい方法を提供しています。

透明デジタルサイネージ市場の主要セグメントは？

テクノロジーにはOLED、LED、LCDがあり、それぞれ透明度、輝度、エネルギー効率のレベルが異なります。ディスプレイのサイズは、持ち運び可能な小型のものから、商業スペースで使用される大型のものまで幅広いです。透明デジタルサイネージの用途は、小売店、自動車ショールーム、企業オフィス、公共スペースなど多岐にわたり、各分野でこのテクノロジーを活用して、視覚に訴えるインタラクティブなディスプレイが作られています。小売店では、物理的な商品とデジタルコンテンツを融合させたウィンドウ・ディスプレイに透明サイネージを使用し、自動車ショールームでは、車の特徴や仕様を強調するために取り入れています。

技術の進歩は透明デジタルサイネージにどのような影響を与えているか？

技術革新は、透明デジタルサイネージの採用を促進し、より汎用的で視覚的にインパクトのあるものにしています。特にOLEDテクノロジーは、超薄型で高解像度のディスプレイを真の透明感で実現する能力で、その先頭を走っています。ディスプレイの解像度と輝度が向上したことで、透明デジタルサイネージはさまざまな照明条件下でより効果的になり、屋内外での用途が広がりました。また、拡張現実（AR）とインタラクティブ機能の統合により、透明サイネージはより魅力的なプラットフォームへと変貌を遂げ、顧客はリアルタイムで商品と対話することができるようになりました。こうした進歩は、マーケティングや顧客エンゲージメント戦略におけるデジタルサイネージの可能性を高めています。

透明デジタルサイネージ市場の成長を促進する要因とは？

透明デジタルサイネージ市場の成長は、革新的な広告ソリューションに対する需要の増加、ディスプレイ技術の進歩、スマート小売環境の人気の高まりなど、いくつかの要因によって牽引されています。企業が競争市場で差別化を図る新たな方法を模索する中、透明サイネージは美観と機能性を独自に融合させる。スマートシティやデジタルインフラの拡大も、公共スペースや交通ハブにおける透明サイネージの新たな機会を生み出しています。さらに、エネルギー効率が高く環境に優しいサイネージソリューションの台頭は、企業がブランディングやコミュニケーション活動を強化する持続可能な方法を模索しているため、市場の成長をさらに後押ししています。

調査対象企業の例（全51件）

  • Aero Digital World
  • Anhui Lingju Digital Technology Co., Ltd.
  • ClearLED Inc.
  • Crystal Display Systems Ltd.
  • ENO Digital Signage
  • Haiwell（GZ）Advertising Industrial Co., Limited
  • Japan Display, Inc.
  • Kent Optronics, Inc.
  • LED-Hero Electronic Technology Co., Ltd.
  • Leyard Vteam（Shenzhen）Co., Ltd.

目次

第1章 調査手法

第2章 エグゼクティブサマリー

  • 市場概要
  • 主要企業
  • 市場動向と促進要因
  • 世界市場の見通し

第3章 市場分析

  • 米国
  • カナダ
  • 日本
  • 中国
  • 欧州
  • フランス
  • ドイツ
  • イタリア
  • 英国
  • その他欧州
  • アジア太平洋
  • その他の地域

第4章 競合

目次
Product Code: MCP24555

Global Transparent Digital Signage Market to Reach US$53.7 Billion by 2030

The global market for Transparent Digital Signage estimated at US$4.2 Billion in the year 2023, is expected to reach US$53.7 Billion by 2030, growing at a CAGR of 43.7% over the analysis period 2023-2030. LED Technology, one of the segments analyzed in the report, is expected to record a 42.6% CAGR and reach US$30.3 Billion by the end of the analysis period. Growth in the OLED Technology segment is estimated at 45.4% CAGR over the analysis period.

The U.S. Market is Estimated at US$1.1 Billion While China is Forecast to Grow at 41.2% CAGR

The Transparent Digital Signage market in the U.S. is estimated at US$1.1 Billion in the year 2023. China, the world's second largest economy, is forecast to reach a projected market size of US$7.7 Billion by the year 2030 trailing a CAGR of 41.2% over the analysis period 2023-2030. Among the other noteworthy geographic markets are Japan and Canada, each forecast to grow at a CAGR of 39.3% and 37.5% respectively over the analysis period. Within Europe, Germany is forecast to grow at approximately 29.6% CAGR.

Global Transparent Digital Signage Market - Key Trends and Drivers Summarized

Why Is Transparent Digital Signage Gaining Momentum in Advertising?

Transparent digital signage is becoming a pivotal tool in the advertising and retail industries, offering an innovative way to engage consumers. Unlike traditional displays, transparent digital signage allows businesses to showcase digital content while still maintaining visibility of the background, creating an immersive viewing experience. This technology is especially popular in retail environments, where storefronts and product displays can be enhanced with dynamic digital content. With the rise of smart cities and the demand for more engaging public spaces, transparent digital signage is finding applications in various industries, including automotive, hospitality, and corporate communications, offering businesses new ways to attract and interact with customers.

What Are the Key Segments in the Transparent Digital Signage Market?

Technologies include OLED, LED, and LCD, each offering different levels of transparency, brightness, and energy efficiency. Display sizes range from small, portable units to large-format displays used in commercial spaces. Applications of transparent digital signage span across retail, automotive showrooms, corporate offices, and public spaces, with each sector leveraging the technology to create visually appealing and interactive displays. Retailers use transparent signage for window displays that blend physical products with digital content, while automotive showrooms incorporate it to highlight vehicle features and specifications.

How Are Technological Advancements Influencing Transparent Digital Signage?

Technological innovations are driving the adoption of transparent digital signage, making it more versatile and visually impactful. OLED technology, in particular, is leading the charge with its ability to produce ultra-thin, high-resolution displays with true transparency. Improvements in display resolution and brightness have made transparent digital signage more effective in various lighting conditions, expanding its use in both indoor and outdoor settings. The integration of augmented reality (AR) and interactive features is also transforming transparent signage into a more engaging platform, allowing customers to interact with products in real-time. These advancements are enhancing the potential of digital signage in marketing and customer engagement strategies.

What Factors Are Driving Growth in the Transparent Digital Signage Market?

The growth in the transparent digital signage market is driven by several factors, including the increasing demand for innovative advertising solutions, advancements in display technologies, and the growing popularity of smart retail environments. As businesses seek new ways to differentiate themselves in competitive markets, transparent signage offers a unique blend of aesthetics and functionality. The expansion of smart cities and digital infrastructures is also creating new opportunities for transparent signage in public spaces and transportation hubs. Additionally, the rise of energy-efficient and eco-friendly signage solutions is further propelling market growth, as companies look for sustainable ways to enhance their branding and communication efforts.

Select Competitors (Total 51 Featured) -

  • Aero Digital World
  • Anhui Lingju Digital Technology Co., Ltd.
  • ClearLED Inc.
  • Crystal Display Systems Ltd.
  • ENO Digital Signage
  • Haiwell (GZ) Advertising Industrial Co., Limited
  • Japan Display, Inc.
  • Kent Optronics, Inc.
  • LED-Hero Electronic Technology Co., Ltd.
  • Leyard Vteam (Shenzhen) Co., Ltd.

TABLE OF CONTENTS

I. METHODOLOGY

II. EXECUTIVE SUMMARY

  • 1. MARKET OVERVIEW
    • Influencer Market Insights
    • World Market Trajectories
    • Impact of Covid-19 and a Looming Global Recession
    • Transparent Digital Signage - Global Key Competitors Percentage Market Share in 2024 (E)
    • Competitive Market Presence - Strong/Active/Niche/Trivial for Players Worldwide in 2024 (E)
  • 2. FOCUS ON SELECT PLAYERS
  • 3. MARKET TRENDS & DRIVERS
    • Rising Demand for Innovative Advertising Solutions Spurs Growth in Transparent Digital Signage
    • Technological Advancements in Display Technologies Strengthen Business Case for Transparent Digital Signage
    • Increasing Focus on Enhancing Customer Engagement Expands Addressable Market for Digital Signage Solutions
    • Surge in Adoption of Transparent Displays in Retail and Hospitality Propels Market Growth
    • Growing Use of Transparent Digital Signage in Corporate Communication Expands Market Opportunities
    • Technological Innovations in OLED and LED Displays Propel Growth in Transparent Digital Signage
    • Rising Demand for Energy-Efficient Display Solutions Strengthens Adoption of Transparent Signage
    • Expansion of Smart Cities Initiatives Drives Demand for Innovative Digital Display Solutions
    • Growing Integration of IoT with Transparent Digital Signage Enhances Real-Time Data Capabilities
    • Technological Innovations in Augmented Reality (AR) Boost Demand for Interactive Digital Signage
    • Increasing Focus on Seamless Digital Advertising Experiences Expands Adoption in Retail Spaces
    • Technological Advancements in Flexible and Curved Displays Enhance Aesthetic Appeal of Transparent Signage
    • Growing Popularity of Smart Retail and Digital Storefronts Strengthens Market for Transparent Displays
    • Rising Use of Transparent Digital Signage in Event and Exhibition Spaces Expands Market Scope
  • 4. GLOBAL MARKET PERSPECTIVE
    • TABLE 1: World Transparent Digital Signage Market Analysis of Annual Sales in US$ Million for Years 2014 through 2030
    • TABLE 2: World Recent Past, Current & Future Analysis for Transparent Digital Signage by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Million for Years 2023 through 2030 and % CAGR
    • TABLE 3: World Historic Review for Transparent Digital Signage by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2022 and % CAGR
    • TABLE 4: World 16-Year Perspective for Transparent Digital Signage by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets for Years 2014, 2024 & 2030
    • TABLE 5: World Recent Past, Current & Future Analysis for LED Technology by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Million for Years 2023 through 2030 and % CAGR
    • TABLE 6: World Historic Review for LED Technology by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2022 and % CAGR
    • TABLE 7: World 16-Year Perspective for LED Technology by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2014, 2024 & 2030
    • TABLE 8: World Recent Past, Current & Future Analysis for OLED Technology by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Million for Years 2023 through 2030 and % CAGR
    • TABLE 9: World Historic Review for OLED Technology by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2022 and % CAGR
    • TABLE 10: World 16-Year Perspective for OLED Technology by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2014, 2024 & 2030

III. MARKET ANALYSIS

  • UNITED STATES
    • Transparent Digital Signage Market Presence - Strong/Active/Niche/Trivial - Key Competitors in the United States for 2024 (E)
    • TABLE 11: USA Recent Past, Current & Future Analysis for Transparent Digital Signage by Technology - LED Technology and OLED Technology - Independent Analysis of Annual Sales in US$ Million for the Years 2023 through 2030 and % CAGR
    • TABLE 12: USA Historic Review for Transparent Digital Signage by Technology - LED Technology and OLED Technology Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2022 and % CAGR
    • TABLE 13: USA 16-Year Perspective for Transparent Digital Signage by Technology - Percentage Breakdown of Value Sales for LED Technology and OLED Technology for the Years 2014, 2024 & 2030
  • CANADA
    • TABLE 14: Canada Recent Past, Current & Future Analysis for Transparent Digital Signage by Technology - LED Technology and OLED Technology - Independent Analysis of Annual Sales in US$ Million for the Years 2023 through 2030 and % CAGR
    • TABLE 15: Canada Historic Review for Transparent Digital Signage by Technology - LED Technology and OLED Technology Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2022 and % CAGR
    • TABLE 16: Canada 16-Year Perspective for Transparent Digital Signage by Technology - Percentage Breakdown of Value Sales for LED Technology and OLED Technology for the Years 2014, 2024 & 2030
  • JAPAN
    • Transparent Digital Signage Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Japan for 2024 (E)
    • TABLE 17: Japan Recent Past, Current & Future Analysis for Transparent Digital Signage by Technology - LED Technology and OLED Technology - Independent Analysis of Annual Sales in US$ Million for the Years 2023 through 2030 and % CAGR
    • TABLE 18: Japan Historic Review for Transparent Digital Signage by Technology - LED Technology and OLED Technology Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2022 and % CAGR
    • TABLE 19: Japan 16-Year Perspective for Transparent Digital Signage by Technology - Percentage Breakdown of Value Sales for LED Technology and OLED Technology for the Years 2014, 2024 & 2030
  • CHINA
    • Transparent Digital Signage Market Presence - Strong/Active/Niche/Trivial - Key Competitors in China for 2024 (E)
    • TABLE 20: China Recent Past, Current & Future Analysis for Transparent Digital Signage by Technology - LED Technology and OLED Technology - Independent Analysis of Annual Sales in US$ Million for the Years 2023 through 2030 and % CAGR
    • TABLE 21: China Historic Review for Transparent Digital Signage by Technology - LED Technology and OLED Technology Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2022 and % CAGR
    • TABLE 22: China 16-Year Perspective for Transparent Digital Signage by Technology - Percentage Breakdown of Value Sales for LED Technology and OLED Technology for the Years 2014, 2024 & 2030
  • EUROPE
    • Transparent Digital Signage Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Europe for 2024 (E)
    • TABLE 23: Europe Recent Past, Current & Future Analysis for Transparent Digital Signage by Geographic Region - France, Germany, Italy, UK and Rest of Europe Markets - Independent Analysis of Annual Sales in US$ Million for Years 2023 through 2030 and % CAGR
    • TABLE 24: Europe Historic Review for Transparent Digital Signage by Geographic Region - France, Germany, Italy, UK and Rest of Europe Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2022 and % CAGR
    • TABLE 25: Europe 16-Year Perspective for Transparent Digital Signage by Geographic Region - Percentage Breakdown of Value Sales for France, Germany, Italy, UK and Rest of Europe Markets for Years 2014, 2024 & 2030
    • TABLE 26: Europe Recent Past, Current & Future Analysis for Transparent Digital Signage by Technology - LED Technology and OLED Technology - Independent Analysis of Annual Sales in US$ Million for the Years 2023 through 2030 and % CAGR
    • TABLE 27: Europe Historic Review for Transparent Digital Signage by Technology - LED Technology and OLED Technology Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2022 and % CAGR
    • TABLE 28: Europe 16-Year Perspective for Transparent Digital Signage by Technology - Percentage Breakdown of Value Sales for LED Technology and OLED Technology for the Years 2014, 2024 & 2030
  • FRANCE
    • Transparent Digital Signage Market Presence - Strong/Active/Niche/Trivial - Key Competitors in France for 2024 (E)
    • TABLE 29: France Recent Past, Current & Future Analysis for Transparent Digital Signage by Technology - LED Technology and OLED Technology - Independent Analysis of Annual Sales in US$ Million for the Years 2023 through 2030 and % CAGR
    • TABLE 30: France Historic Review for Transparent Digital Signage by Technology - LED Technology and OLED Technology Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2022 and % CAGR
    • TABLE 31: France 16-Year Perspective for Transparent Digital Signage by Technology - Percentage Breakdown of Value Sales for LED Technology and OLED Technology for the Years 2014, 2024 & 2030
  • GERMANY
    • Transparent Digital Signage Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Germany for 2024 (E)
    • TABLE 32: Germany Recent Past, Current & Future Analysis for Transparent Digital Signage by Technology - LED Technology and OLED Technology - Independent Analysis of Annual Sales in US$ Million for the Years 2023 through 2030 and % CAGR
    • TABLE 33: Germany Historic Review for Transparent Digital Signage by Technology - LED Technology and OLED Technology Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2022 and % CAGR
    • TABLE 34: Germany 16-Year Perspective for Transparent Digital Signage by Technology - Percentage Breakdown of Value Sales for LED Technology and OLED Technology for the Years 2014, 2024 & 2030
  • ITALY
    • TABLE 35: Italy Recent Past, Current & Future Analysis for Transparent Digital Signage by Technology - LED Technology and OLED Technology - Independent Analysis of Annual Sales in US$ Million for the Years 2023 through 2030 and % CAGR
    • TABLE 36: Italy Historic Review for Transparent Digital Signage by Technology - LED Technology and OLED Technology Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2022 and % CAGR
    • TABLE 37: Italy 16-Year Perspective for Transparent Digital Signage by Technology - Percentage Breakdown of Value Sales for LED Technology and OLED Technology for the Years 2014, 2024 & 2030
  • UNITED KINGDOM
    • Transparent Digital Signage Market Presence - Strong/Active/Niche/Trivial - Key Competitors in the United Kingdom for 2024 (E)
    • TABLE 38: UK Recent Past, Current & Future Analysis for Transparent Digital Signage by Technology - LED Technology and OLED Technology - Independent Analysis of Annual Sales in US$ Million for the Years 2023 through 2030 and % CAGR
    • TABLE 39: UK Historic Review for Transparent Digital Signage by Technology - LED Technology and OLED Technology Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2022 and % CAGR
    • TABLE 40: UK 16-Year Perspective for Transparent Digital Signage by Technology - Percentage Breakdown of Value Sales for LED Technology and OLED Technology for the Years 2014, 2024 & 2030
  • REST OF EUROPE
    • TABLE 41: Rest of Europe Recent Past, Current & Future Analysis for Transparent Digital Signage by Technology - LED Technology and OLED Technology - Independent Analysis of Annual Sales in US$ Million for the Years 2023 through 2030 and % CAGR
    • TABLE 42: Rest of Europe Historic Review for Transparent Digital Signage by Technology - LED Technology and OLED Technology Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2022 and % CAGR
    • TABLE 43: Rest of Europe 16-Year Perspective for Transparent Digital Signage by Technology - Percentage Breakdown of Value Sales for LED Technology and OLED Technology for the Years 2014, 2024 & 2030
  • ASIA-PACIFIC
    • Transparent Digital Signage Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Asia-Pacific for 2024 (E)
    • TABLE 44: Asia-Pacific Recent Past, Current & Future Analysis for Transparent Digital Signage by Technology - LED Technology and OLED Technology - Independent Analysis of Annual Sales in US$ Million for the Years 2023 through 2030 and % CAGR
    • TABLE 45: Asia-Pacific Historic Review for Transparent Digital Signage by Technology - LED Technology and OLED Technology Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2022 and % CAGR
    • TABLE 46: Asia-Pacific 16-Year Perspective for Transparent Digital Signage by Technology - Percentage Breakdown of Value Sales for LED Technology and OLED Technology for the Years 2014, 2024 & 2030
  • REST OF WORLD
    • TABLE 47: Rest of World Recent Past, Current & Future Analysis for Transparent Digital Signage by Technology - LED Technology and OLED Technology - Independent Analysis of Annual Sales in US$ Million for the Years 2023 through 2030 and % CAGR
    • TABLE 48: Rest of World Historic Review for Transparent Digital Signage by Technology - LED Technology and OLED Technology Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2022 and % CAGR
    • TABLE 49: Rest of World 16-Year Perspective for Transparent Digital Signage by Technology - Percentage Breakdown of Value Sales for LED Technology and OLED Technology for the Years 2014, 2024 & 2030

IV. COMPETITION