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1528128

コンテンツ・マーケティングの世界市場

Content Marketing

出版日
ページ情報
英文 413 Pages
納期
即日から翌営業日
適宜更新あり
価格
価格表記: USDを日本円(税抜)に換算
本日の銀行送金レート: 1USD=144.06円
コンテンツ・マーケティングの世界市場
出版日: 2024年08月07日
発行: Global Industry Analysts, Inc.
ページ情報: 英文 413 Pages
納期: 即日から翌営業日
GIIご利用のメリット
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概要

コンテンツ・マーケティングの世界市場は2030年までに5,176億米ドルに達する見込み

2023年に1,470億米ドルと推定されるコンテンツ・マーケティングの世界市場は、2030年には5,176億米ドルに達し、分析期間2023-2030年のCAGRは19.7％で成長すると予測されます。本レポートで分析したセグメントの1つであるブランド認知のコンテンツ・マーケティングは、CAGR 20.4%を記録し、分析期間終了時には2,122億米ドルに達すると予測されます。リードジェネレーション分野のコンテンツ・マーケティングの成長率は、分析期間中CAGR 21.6%と推定されます。

米国市場は408億米ドル、中国はCAGR18.6%で成長予測

米国のコンテンツ・マーケティング市場は2023年に408億米ドルと推定されます。世界第2位の経済大国である中国は、2030年までに769億米ドルの市場規模に達すると予測され、分析期間2023-2030年のCAGRは18.6%です。その他の注目すべき地域別市場としては、日本とカナダがあり、分析期間中のCAGRはそれぞれ17.4%と16.6%と予測されています。欧州では、ドイツがCAGR約14.2%で成長すると予測されています。

世界のコンテンツ・マーケティング市場- 主要動向と促進要因のまとめ

視聴者を魅了していますか？コンテンツ・マーケティングの極意を解き明かす

コンテンツ・マーケティングは、明確に定義されたオーディエンスを惹きつけ、維持するために、価値ある、関連性のある、一貫性のあるコンテンツを作成し、配信することに焦点を当てた戦略的アプローチであり、最終的には収益性の高い顧客行動を促進するものです。製品に焦点を当てた広告でオーディエンスを中断させることが多い従来のマーケティングとは異なり、コンテンツ・マーケティングは、専門知識を確立し、ブランド認知を促進し、消費者の心にビジネスを留めることを目的としています。ユーザーの興味やニーズに沿った質の高いコンテンツを提供することで、企業はオーディエンスとの関係を築き、長期的なロイヤリティの向上や売上につなげることができます。このような戦略で利用されるコンテンツの種類は、ブログ記事、ビデオ、ニュースレターから、インフォグラフィック、ポッドキャストなど多岐にわたり、それぞれがターゲット層にリーチし、特定のエンゲージメント目標を達成するために効果的なものが選ばれています。

デジタルトランスフォーメーションはどのようにコンテンツ・マーケティングを形成しているのか？

デジタルランドスケープが進化するにつれ、コンテンツ・マーケティングの分野も最新のデジタルテクノロジーや動向に適応しています。特にソーシャルメディアプラットフォームの台頭は、コンテンツ配信とエンゲージメントに新たな場を提供し、大きな影響を与えています。ソーシャルメディアによって、コンテンツマーケティング担当者は、これまで以上にインタラクティブでパーソナルな方法で、より多くのオーディエンスにリーチできるようになった。さらに、データ分析と機械学習の進歩により、マーケティング担当者はかつてないほど深く正確にオーディエンスを理解できるようになった。ユーザーとのインタラクションから収集したデータを分析することで、マーケティング担当者は、ユーザーの嗜好や行動に合わせてコンテンツをより効果的に調整することができ、キャンペーンの効果を高める可能性があります。さらに、SEO（検索エンジン最適化）戦略を統合することで、コンテンツが魅力的であるだけでなく、検索エンジンで見やすく、発見しやすいものになります。

コンテンツマーケティング担当者が現在直面している課題とは？

コンテンツ・マーケティングの有効性にもかかわらず、課題がないわけではありません。デジタル情報の氾濫は、混雑したオンラインの世界でメッセージを際立たせることを難しくします。コンテンツ制作者は、常に新しく革新的な方法を見つけなければなりません。さらに、一貫性のあるコンテンツを頻繁に配信しなければならないというプレッシャーから、適切なリソースプランニングが行われない限り、品質が損なわれる可能性もあります。もう一つの大きな課題は、コンテンツ・マーケティングキャンペーンの効果測定です。様々なツールや指標が利用可能ですが、コンバージョンを特定のコンテンツに直接帰属させることは複雑であり、多くの場合、分析に多面的なアプローチを必要とします。さらに、マーケティングに対する消費者の懐疑心が高まるにつれ、マーケティング担当者は、コンテンツの信頼性と信用を維持するために、より努力しなければなりません。

コンテンツ・マーケティング市場の成長の原動力は？

コンテンツ・マーケティング市場の成長は、デジタルメディアの継続的な台頭、従来の広告に対する消費者行動の変化、技術の進歩など、いくつかの要因によってもたらされます。より多くの人々が様々なデバイスでデジタルコンテンツを消費するようになり、企業はこの増加する視聴者を獲得するためにコンテンツ・マーケティングへの投資を増やしています。従来の広告からのシフトは、消費者が広告のない体験を好み、ブランドとの有意義なインタラクションを望んでいることに起因しています。コンテンツ・マーケティングは、直接的な広告ではなく、有益で魅力的なコンテンツを提供することで、こうしたニーズに応えています。さらに、AIや機械学習の進歩により、コンテンツのパーソナライズや配信の自動化を実現する高度なツールが提供され、コンテンツ・マーケティングはより効果的かつ効率的になりました。このような技術的な向上は、カスタマージャーニーやコンテンツエンゲージメント戦略への深い理解と相まって、現代のデジタル経済におけるコンテンツ・マーケティングの関連性と必要性を高め続けています。

調査対象企業の例（全 384件）

  • Brafton Inc.
  • Contently, Inc.
  • Eucalypt Media, LLC
  • Hubspot Inc.
  • Influence & Co.
  • Marketo, Inc.
  • NewsCred, Inc.
  • Scripted, Inc.
  • Skyword, Inc.
  • TapInfluence, Inc.

目次

第1章 調査手法

第2章 エグゼクティブサマリー

  • 市場概要
  • 主要企業
  • 市場動向と促進要因
  • 世界市場の見通し

第3章 市場分析

  • 米国
  • カナダ
  • 日本
  • 中国
  • 欧州
  • フランス
  • ドイツ
  • イタリア
  • 英国
  • その他欧州
  • アジア太平洋
  • 世界のその他の地域

第4章 競合

目次
Product Code: MCP11304

Global Content Marketing Market to Reach US$517.6 Billion by 2030

The global market for Content Marketing estimated at US$147.0 Billion in the year 2023, is expected to reach US$517.6 Billion by 2030, growing at a CAGR of 19.7% over the analysis period 2023-2030. Content Marketing for Brand Awareness, one of the segments analyzed in the report, is expected to record a 20.4% CAGR and reach US$212.2 Billion by the end of the analysis period. Growth in the Content Marketing for Lead Generation segment is estimated at 21.6% CAGR over the analysis period.

The U.S. Market is Estimated at US$40.8 Billion While China is Forecast to Grow at 18.6% CAGR

The Content Marketing market in the U.S. is estimated at US$40.8 Billion in the year 2023. China, the world's second largest economy, is forecast to reach a projected market size of US$76.9 Billion by the year 2030 trailing a CAGR of 18.6% over the analysis period 2023-2030. Among the other noteworthy geographic markets are Japan and Canada, each forecast to grow at a CAGR of 17.4% and 16.6% respectively over the analysis period. Within Europe, Germany is forecast to grow at approximately 14.2% CAGR.

Global Content Marketing Market - Key Trends and Drivers Summarized

Are You Captivating Your Audience? Unveiling the Mastery of Content Marketing

Content marketing stands as a strategic approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience — and, ultimately, to drive profitable customer action. Unlike traditional marketing, which often interrupts the audience with product-focused advertising, content marketing aims to establish expertise, promote brand awareness, and keep businesses on the minds of consumers. By offering users high-quality content that is aligned with their interests and needs, companies build a relationship with their audience that can lead to increased loyalty and sales over time. The types of content utilized in these strategies range from blog posts, videos, and newsletters to infographics, podcasts, and more, each chosen for its effectiveness in reaching the target demographic and achieving specific engagement goals.

How Is Digital Transformation Shaping Content Marketing?

As digital landscapes evolve, so too does the field of content marketing, adapting to include the latest in digital technologies and trends. The rise of social media platforms has been particularly influential, providing new venues for content distribution and engagement. Social media allows content marketers to reach larger audiences in a more interactive and personal way than ever before. Moreover, advancements in data analytics and machine learning have empowered marketers to understand their audiences with unprecedented depth and precision. By analyzing data collected from user interactions, marketers can tailor their content more effectively to match user preferences and behaviors, potentially increasing the impact of their campaigns. Additionally, the integration of SEO (Search Engine Optimization) strategies ensures that content is not only appealing but also visible and easily discoverable through search engines.

What Challenges Do Content Marketers Face Today?

Despite its efficacy, content marketing is not without its challenges. The digital information overload can make it difficult for a message to stand out in the crowded online world. Content creators must continually find new and innovative ways to capture attention and engage with their audience. Furthermore, the pressure to deliver consistent and frequent content can lead to quality compromises unless proper resource planning is in place. Another significant challenge is measuring the effectiveness of content marketing campaigns. While various tools and metrics are available, attributing conversions directly to specific content pieces can be complex, often requiring a multi-faceted approach to analytics. Additionally, as consumer skepticism towards marketing grows, marketers must work harder to maintain authenticity and trust in their content.

What Drives the Growth in the Content Marketing Market?

The growth in the content marketing market is driven by several factors, including the continuous rise of digital media, changes in consumer behavior towards traditional advertising, and technological advancements. As more people consume digital content on a variety of devices, businesses are investing more in content marketing to capture this growing audience. The shift away from traditional advertising stems from consumers' preference for ad-free experiences and their desire for meaningful interaction with brands. Content marketing meets these needs by offering useful and engaging content rather than direct advertisements. Additionally, advancements in AI and machine learning provide sophisticated tools for personalizing content and automating distribution, making content marketing both more effective and efficient. These technological improvements, combined with a deeper understanding of customer journeys and content engagement strategies, continue to propel the relevance and necessity of content marketing in a modern digital economy.

Select Competitors (Total 384 Featured) -

  • Brafton Inc.
  • Contently, Inc.
  • Eucalypt Media, LLC
  • Hubspot Inc.
  • Influence & Co.
  • Marketo, Inc.
  • NewsCred, Inc.
  • Scripted, Inc.
  • Skyword, Inc.
  • TapInfluence, Inc.

TABLE OF CONTENTS

I. METHODOLOGY

II. EXECUTIVE SUMMARY

  • 1. MARKET OVERVIEW
    • Influencer Market Insights
    • Content Marketing - Global Key Competitors Percentage Market Share in 2024 (E)
    • Global Economic Update
    • Competitive Market Presence - Strong/Active/Niche/Trivial for Players Worldwide in 2024 (E)
  • 2. FOCUS ON SELECT PLAYERS
  • 3. MARKET TRENDS & DRIVERS
    • Shift Towards Personalized Marketing Drives Adoption of Advanced Content Strategies
    • Rising Influence of Social Media Content Creation Spurs Market Growth
    • Increasing Role of Video Content in Marketing Strategies Expands Addressable Market Opportunities
    • Content Automation Tools Propel Efficiency and Scalability in Marketing Operations
    • Integration of AI with Content Marketing Strengthens Business Case for Data-Driven Insights
    • User-Generated Content Trends Accelerate Engagement and Brand Loyalty
    • Localization Needs Drive Demand for Region-Specific Content Creation
    • Increasing Use of Augmented Reality in Content Marketing Creates Novel Brand Experiences
  • 4. GLOBAL MARKET PERSPECTIVE
    • TABLE 1: World Recent Past, Current & Future Analysis for Content Marketing by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Million for Years 2023 through 2030 and % CAGR
    • TABLE 2: World Historic Review for Content Marketing by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2022 and % CAGR
    • TABLE 3: World 16-Year Perspective for Content Marketing by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets for Years 2014, 2024 & 2030
    • TABLE 4: World Recent Past, Current & Future Analysis for Lead Generation by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Million for Years 2023 through 2030 and % CAGR
    • TABLE 5: World Historic Review for Lead Generation by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2022 and % CAGR
    • TABLE 6: World 16-Year Perspective for Lead Generation by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2014, 2024 & 2030
    • TABLE 7: World Recent Past, Current & Future Analysis for Brand Awareness by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Million for Years 2023 through 2030 and % CAGR
    • TABLE 8: World Historic Review for Brand Awareness by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2022 and % CAGR
    • TABLE 9: World 16-Year Perspective for Brand Awareness by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2014, 2024 & 2030
    • TABLE 10: World Recent Past, Current & Future Analysis for Customer Acquisition by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Million for Years 2023 through 2030 and % CAGR
    • TABLE 11: World Historic Review for Customer Acquisition by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2022 and % CAGR
    • TABLE 12: World 16-Year Perspective for Customer Acquisition by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2014, 2024 & 2030
    • TABLE 13: World Recent Past, Current & Future Analysis for Other Objectives by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Million for Years 2023 through 2030 and % CAGR
    • TABLE 14: World Historic Review for Other Objectives by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2022 and % CAGR
    • TABLE 15: World 16-Year Perspective for Other Objectives by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2014, 2024 & 2030
    • TABLE 16: World Content Marketing Market Analysis of Annual Sales in US$ Million for Years 2014 through 2030

III. MARKET ANALYSIS

  • UNITED STATES
    • Content Marketing Market Presence - Strong/Active/Niche/Trivial - Key Competitors in the United States for 2024 (E)
    • TABLE 17: USA Recent Past, Current & Future Analysis for Content Marketing by Objective - Brand Awareness, Lead Generation, Customer Acquisition and Other Objectives - Independent Analysis of Annual Sales in US$ Million for the Years 2023 through 2030 and % CAGR
    • TABLE 18: USA Historic Review for Content Marketing by Objective - Brand Awareness, Lead Generation, Customer Acquisition and Other Objectives Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2022 and % CAGR
    • TABLE 19: USA 16-Year Perspective for Content Marketing by Objective - Percentage Breakdown of Value Sales for Brand Awareness, Lead Generation, Customer Acquisition and Other Objectives for the Years 2014, 2024 & 2030
  • CANADA
    • TABLE 20: Canada Recent Past, Current & Future Analysis for Content Marketing by Objective - Brand Awareness, Lead Generation, Customer Acquisition and Other Objectives - Independent Analysis of Annual Sales in US$ Million for the Years 2023 through 2030 and % CAGR
    • TABLE 21: Canada Historic Review for Content Marketing by Objective - Brand Awareness, Lead Generation, Customer Acquisition and Other Objectives Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2022 and % CAGR
    • TABLE 22: Canada 16-Year Perspective for Content Marketing by Objective - Percentage Breakdown of Value Sales for Brand Awareness, Lead Generation, Customer Acquisition and Other Objectives for the Years 2014, 2024 & 2030
  • JAPAN
    • Content Marketing Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Japan for 2024 (E)
    • TABLE 23: Japan Recent Past, Current & Future Analysis for Content Marketing by Objective - Brand Awareness, Lead Generation, Customer Acquisition and Other Objectives - Independent Analysis of Annual Sales in US$ Million for the Years 2023 through 2030 and % CAGR
    • TABLE 24: Japan Historic Review for Content Marketing by Objective - Brand Awareness, Lead Generation, Customer Acquisition and Other Objectives Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2022 and % CAGR
    • TABLE 25: Japan 16-Year Perspective for Content Marketing by Objective - Percentage Breakdown of Value Sales for Brand Awareness, Lead Generation, Customer Acquisition and Other Objectives for the Years 2014, 2024 & 2030
  • CHINA
    • Content Marketing Market Presence - Strong/Active/Niche/Trivial - Key Competitors in China for 2024 (E)
    • TABLE 26: China Recent Past, Current & Future Analysis for Content Marketing by Objective - Brand Awareness, Lead Generation, Customer Acquisition and Other Objectives - Independent Analysis of Annual Sales in US$ Million for the Years 2023 through 2030 and % CAGR
    • TABLE 27: China Historic Review for Content Marketing by Objective - Brand Awareness, Lead Generation, Customer Acquisition and Other Objectives Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2022 and % CAGR
    • TABLE 28: China 16-Year Perspective for Content Marketing by Objective - Percentage Breakdown of Value Sales for Brand Awareness, Lead Generation, Customer Acquisition and Other Objectives for the Years 2014, 2024 & 2030
  • EUROPE
    • Content Marketing Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Europe for 2024 (E)
    • TABLE 29: Europe Recent Past, Current & Future Analysis for Content Marketing by Geographic Region - France, Germany, Italy, UK and Rest of Europe Markets - Independent Analysis of Annual Sales in US$ Million for Years 2023 through 2030 and % CAGR
    • TABLE 30: Europe Historic Review for Content Marketing by Geographic Region - France, Germany, Italy, UK and Rest of Europe Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2022 and % CAGR
    • TABLE 31: Europe 16-Year Perspective for Content Marketing by Geographic Region - Percentage Breakdown of Value Sales for France, Germany, Italy, UK and Rest of Europe Markets for Years 2014, 2024 & 2030
    • TABLE 32: Europe Recent Past, Current & Future Analysis for Content Marketing by Objective - Brand Awareness, Lead Generation, Customer Acquisition and Other Objectives - Independent Analysis of Annual Sales in US$ Million for the Years 2023 through 2030 and % CAGR
    • TABLE 33: Europe Historic Review for Content Marketing by Objective - Brand Awareness, Lead Generation, Customer Acquisition and Other Objectives Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2022 and % CAGR
    • TABLE 34: Europe 16-Year Perspective for Content Marketing by Objective - Percentage Breakdown of Value Sales for Brand Awareness, Lead Generation, Customer Acquisition and Other Objectives for the Years 2014, 2024 & 2030
  • FRANCE
    • Content Marketing Market Presence - Strong/Active/Niche/Trivial - Key Competitors in France for 2024 (E)
    • TABLE 35: France Recent Past, Current & Future Analysis for Content Marketing by Objective - Brand Awareness, Lead Generation, Customer Acquisition and Other Objectives - Independent Analysis of Annual Sales in US$ Million for the Years 2023 through 2030 and % CAGR
    • TABLE 36: France Historic Review for Content Marketing by Objective - Brand Awareness, Lead Generation, Customer Acquisition and Other Objectives Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2022 and % CAGR
    • TABLE 37: France 16-Year Perspective for Content Marketing by Objective - Percentage Breakdown of Value Sales for Brand Awareness, Lead Generation, Customer Acquisition and Other Objectives for the Years 2014, 2024 & 2030
  • GERMANY
    • Content Marketing Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Germany for 2024 (E)
    • TABLE 38: Germany Recent Past, Current & Future Analysis for Content Marketing by Objective - Brand Awareness, Lead Generation, Customer Acquisition and Other Objectives - Independent Analysis of Annual Sales in US$ Million for the Years 2023 through 2030 and % CAGR
    • TABLE 39: Germany Historic Review for Content Marketing by Objective - Brand Awareness, Lead Generation, Customer Acquisition and Other Objectives Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2022 and % CAGR
    • TABLE 40: Germany 16-Year Perspective for Content Marketing by Objective - Percentage Breakdown of Value Sales for Brand Awareness, Lead Generation, Customer Acquisition and Other Objectives for the Years 2014, 2024 & 2030
  • ITALY
    • TABLE 41: Italy Recent Past, Current & Future Analysis for Content Marketing by Objective - Brand Awareness, Lead Generation, Customer Acquisition and Other Objectives - Independent Analysis of Annual Sales in US$ Million for the Years 2023 through 2030 and % CAGR
    • TABLE 42: Italy Historic Review for Content Marketing by Objective - Brand Awareness, Lead Generation, Customer Acquisition and Other Objectives Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2022 and % CAGR
    • TABLE 43: Italy 16-Year Perspective for Content Marketing by Objective - Percentage Breakdown of Value Sales for Brand Awareness, Lead Generation, Customer Acquisition and Other Objectives for the Years 2014, 2024 & 2030
  • UNITED KINGDOM
    • Content Marketing Market Presence - Strong/Active/Niche/Trivial - Key Competitors in the United Kingdom for 2024 (E)
    • TABLE 44: UK Recent Past, Current & Future Analysis for Content Marketing by Objective - Brand Awareness, Lead Generation, Customer Acquisition and Other Objectives - Independent Analysis of Annual Sales in US$ Million for the Years 2023 through 2030 and % CAGR
    • TABLE 45: UK Historic Review for Content Marketing by Objective - Brand Awareness, Lead Generation, Customer Acquisition and Other Objectives Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2022 and % CAGR
    • TABLE 46: UK 16-Year Perspective for Content Marketing by Objective - Percentage Breakdown of Value Sales for Brand Awareness, Lead Generation, Customer Acquisition and Other Objectives for the Years 2014, 2024 & 2030
  • REST OF EUROPE
    • TABLE 47: Rest of Europe Recent Past, Current & Future Analysis for Content Marketing by Objective - Brand Awareness, Lead Generation, Customer Acquisition and Other Objectives - Independent Analysis of Annual Sales in US$ Million for the Years 2023 through 2030 and % CAGR
    • TABLE 48: Rest of Europe Historic Review for Content Marketing by Objective - Brand Awareness, Lead Generation, Customer Acquisition and Other Objectives Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2022 and % CAGR
    • TABLE 49: Rest of Europe 16-Year Perspective for Content Marketing by Objective - Percentage Breakdown of Value Sales for Brand Awareness, Lead Generation, Customer Acquisition and Other Objectives for the Years 2014, 2024 & 2030
  • ASIA-PACIFIC
    • Content Marketing Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Asia-Pacific for 2024 (E)
    • TABLE 50: Asia-Pacific Recent Past, Current & Future Analysis for Content Marketing by Objective - Brand Awareness, Lead Generation, Customer Acquisition and Other Objectives - Independent Analysis of Annual Sales in US$ Million for the Years 2023 through 2030 and % CAGR
    • TABLE 51: Asia-Pacific Historic Review for Content Marketing by Objective - Brand Awareness, Lead Generation, Customer Acquisition and Other Objectives Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2022 and % CAGR
    • TABLE 52: Asia-Pacific 16-Year Perspective for Content Marketing by Objective - Percentage Breakdown of Value Sales for Brand Awareness, Lead Generation, Customer Acquisition and Other Objectives for the Years 2014, 2024 & 2030
  • REST OF WORLD
    • TABLE 53: Rest of World Recent Past, Current & Future Analysis for Content Marketing by Objective - Brand Awareness, Lead Generation, Customer Acquisition and Other Objectives - Independent Analysis of Annual Sales in US$ Million for the Years 2023 through 2030 and % CAGR
    • TABLE 54: Rest of World Historic Review for Content Marketing by Objective - Brand Awareness, Lead Generation, Customer Acquisition and Other Objectives Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2022 and % CAGR
    • TABLE 55: Rest of World 16-Year Perspective for Content Marketing by Objective - Percentage Breakdown of Value Sales for Brand Awareness, Lead Generation, Customer Acquisition and Other Objectives for the Years 2014, 2024 & 2030

IV. COMPETITION