デフォルト表紙
市場調査レポート
商品コード
1495747

モバイル広告の世界市場

Mobile Advertising

出版日: | 発行: Global Industry Analysts, Inc. | ページ情報: 英文 356 Pages | 納期: 即日から翌営業日

価格
価格表記: USDを日本円(税抜)に換算
本日の銀行送金レート: 1USD=147.72円
モバイル広告の世界市場
出版日: 2024年06月17日
発行: Global Industry Analysts, Inc.
ページ情報: 英文 356 Pages
納期: 即日から翌営業日
● ご注意事項
本レポートは最新情報反映のため適宜更新し、内容構成変更を行う場合があります。ご検討の際はお問い合わせください。
  • 全表示
  • 概要
  • 目次
概要

モバイル広告の世界市場は2030年までに1兆3,000億米ドルに達する見込み

2023年に4,706億米ドルと推定されるモバイル広告の世界市場は、2023年から2030年にかけてCAGR 15.3%で成長し、2030年には1兆3,000億米ドルに達すると予測されます。本レポートで分析しているセグメントの一つであるディスプレイ広告は、CAGR17.9%を記録し、分析期間終了時には9,999億米ドルに達すると予測されます。検索広告セグメントは、今後7年間のCAGRが8.6%と予測されています。

米国市場は推定1,219億米ドル、中国はCAGR 20.5%で成長予測

米国のモバイル広告市場は、2023年には1,219億米ドルに達すると推定されます。世界第2位の経済大国である中国は、2023年から2030年までの分析期間においてCAGR 20.5%で推移し、2030年には3,326億米ドルの市場規模に達すると予測されています。その他の注目すべき地域市場としては、日本とカナダがあり、それぞれ2023年から2030年にかけて10.6%と13.6%の成長が予測されています。欧州では、ドイツがCAGR約12.4%で成長すると予測されています。オーストラリア、インド、韓国などの国々が牽引するアジア太平洋地域の市場は、2030年までに1,947億米ドルに達すると予測されます。

2024 年の魅力的な新しいレポート機能のご紹介

インフルエンサーのエンゲージメント統計へのフルアクセス

デジタルアーカイブと「MarketGlass」調査プラットフォームへの無料アクセス。当社独自のMarketGlassプラットフォームは、世界中の専門家の創造性と市場知識を統合的かつ協調的に解き放つことができます。当社の最先端のツールは、市場参入企業のプライバシーとアイデンティティを保護しながら、世界クラスの市場展望をもたらします。レポート内の数字、統計、市場に関する説明は、この分野の専門家や影響力のある人々によって共有された、完全にキュレートされた洞察に基づいています。

リアルタイムのデータシミュレーター・ツールや特注のレポート作成機能を備えたインタラクティブなアンケートに参加できます。

企業間のスマートな意見交換のためのピアコラボレーティブ・インタラクティブプラットフォームへのフルクライアントアクセス

1年間の無料レポート更新

主要プレーヤーの世界市場シェアを含む競合カバレッジ

複数の地域にまたがるプレーヤーの市場プレゼンス分析(好調/活発/ニッチ/マイナー)

専門家/インフルエンサーのインタビュー、ポッドキャスト、報道発表、イベント基調講演のYouTubeビデオへのアクセス

2024年の世界経済に期待すること

金融引き締めとそれに伴う金利上昇によって引き起こされる地政学的、経済的不安定性が、2024年の激動の情勢を作り出すと思われます。中東での敵対行為や、ますます頻発する気候災害など、いくつかの要因が回復への道筋に圧力をかけ続けると思われます。リスクの一方で、ディスインフレの兆候が強まり、頑迷なインフレに対する不安が緩和され、サプライチェーンが正常化し、エネルギーコストの変動にもかかわらず物価が緩やかになるなど、いくつかのプラス材料も具体化しつつあります。インドや米国をはじめとするG21諸国の選挙は、資本の流れや投資戦略に影響を与える可能性があります。インドが世界な投資先として注目される一方で、米国を拠点とするハイテク企業は、才能と資本のダイナミックなエコシステムに後押しされ、引き続き優位を保つと思われます。シリコンバレーをはじめとするハイテク機会は、国内経済が減速しているとはいえ底堅く、規制環境も整備されていることから、高成長の可能性を求める投資家にとって引き続き魅力的です。欧州は金融引き締め政策と景気後退リスクとの戦いが続くが、英国は見通しが最も厳しく、2024年の景気後退リスクが最も高いです。中国は、政府支出と個人消費の改善に支えられた成長が期待されるもの、引き続きワイルドカードとなります。不安定な環境は、投資家にも企業にもチャンスと課題の両方をもたらすと思われます。成長への触媒としてボラティリティを受け入れるとともに、投資判断における敏捷性と戦略的先見性が、生き残りのために引き続き重要となると思われます。

調査対象企業の例(全208社)

  • 4INFO
  • Alibaba Group Holding Ltd.
  • Amazon.com, Inc.
  • Amobee, Inc.
  • AOL, Inc.
  • Baidu, Inc.
  • Conversant LLC
  • DoubleClick, Inc.
  • Facebook, Inc.
  • Google, Inc.
  • InMobi
  • LinkedIn Corp.
  • Microsoft Corp.
  • Oath, Inc.
  • ONE by AOL
  • Pandora Media, Inc.
  • Tencent, Inc.
  • Twitter, Inc.
  • Velti
  • Yahoo!, Inc.

目次

第1章 調査手法

第2章 エグゼクティブサマリー

  • 市場概要
  • 主要企業
  • 市場動向と促進要因
  • 世界市場の見通し

第3章 市場分析

  • 米国
  • カナダ
  • 日本
  • 中国
  • 欧州
  • フランス
  • ドイツ
  • イタリア
  • 英国
  • スペイン
  • ロシア
  • その他欧州
  • アジア太平洋
  • オーストラリア
  • インド
  • 韓国
  • その他アジア太平洋地域
  • ラテンアメリカ
  • アルゼンチン
  • ブラジル
  • メキシコ
  • その他ラテンアメリカ
  • 中東
  • イラン
  • イスラエル
  • サウジアラビア
  • アラブ首長国連邦
  • その他中東
  • アフリカ

第4章 競合

目次
Product Code: MCP-6152

Global Mobile Advertising Market to Reach $1.3 Trillion by 2030

The global market for Mobile Advertising estimated at US$470.6 Billion in the year 2023, is expected to reach US$1.3 Trillion by 2030, growing at a CAGR of 15.3% over the analysis period 2023-2030. Display Advertising, one of the segments analyzed in the report, is expected to record a 17.9% CAGR and reach US$999.9 Billion by the end of the analysis period. Growth in the Search Advertising segment is estimated at 8.6% CAGR for the next 7-year period.

The U.S. Market is Estimated at $121.9 Billion, While China is Forecast to Grow at 20.5% CAGR

The Mobile Advertising market in the U.S. is estimated at US$121.9 Billion in the year 2023. China, the world's second largest economy, is forecast to reach a projected market size of US$332.6 Billion by the year 2030 trailing a CAGR of 20.5% over the analysis period 2023 to 2030. Among the other noteworthy geographic markets are Japan and Canada, each forecast to grow at 10.6% and 13.6% respectively over the 2023-2030 period. Within Europe, Germany is forecast to grow at approximately 12.4% CAGR. Led by countries such as Australia, India, and South Korea, the market in Asia-Pacific is forecast to reach US$194.7 Billion by the year 2030.

Introducing Our Exciting New Report Features for 2024

Full access to influencer engagement stats

Free access to our digital archives & "MarketGlass" research platform. Our proprietary MarketGlass platform is fully enabled to unlock creativity and market knowledge of domain experts worldwide in a cohesive and collaborative manner. Our state-of-art tools bring world class market perspectives while protecting participants' privacy and identity. Numbers, statistics and market narrative in the report are based on fully curated insights shared by domain experts and influencers in this space.

Opportunity to engage with interactive questionnaires that come with real-time data simulator tools & bespoke report generation capabilities

Full client access to peer collaborative and interactive platform for cross-enterprise smart exchange of ideas

Complimentary report updates for one year

Competitor coverage with global market shares of major players

Player market presence analysis (Strong/Active/Niche/Trivial) across multiple geographies

Access to curated YouTube video transcripts of domain experts/influencer interviews, podcasts, press statements and event keynotes

What to Expect from the Global Economy in 2024

Edgy geopolitics, and economic instability caused by monetary policy tightening and ensuing higher interest rates will create a tumultuous landscape for 2024. Several factors will continue to exert pressure on the path to recovery including hostilities in the Middle East and increasingly common climate disasters. Among the risks, several positives are also taking shape such as growing signs of disinflation and easing of anxiety over stubborn inflation, supply chain normalization and price moderation despite volatility in energy costs. Elections across several G21 jurisdictions, notably in India and the United States, will have potential ramifications for capital flows and investment strategies. While India emerges as a compelling destination in the global investment landscape, U.S, based tech firms will continue to dominate, fueled by a dynamic ecosystem of talent and capital. Tech opportunities in Silicon Valley and beyond remain attractive for investors seeking high-growth prospects supported largely by a resilient albeit slowing domestic economy and conducive regulatory environment. Europe will continue to battle tight monetary policy and recession risks with U.K. having the most challenging outlook and running the greatest risk of recession in 2024. China remains a wild card with hope for growth in the country underpinned by government spending and improvements in consumer spending. The volatile environment will offer both opportunities and challenges for investors and businesses alike. Embracing volatility as a catalyst for growth together with agility and strategic foresight in navigating investment decisions will remain important for survival.

Select Competitors (Total 208 Featured) -

  • 4INFO
  • Alibaba Group Holding Ltd.
  • Amazon.com, Inc.
  • Amobee, Inc.
  • AOL, Inc.
  • Baidu, Inc.
  • Conversant LLC
  • DoubleClick, Inc.
  • Facebook, Inc.
  • Google, Inc.
  • InMobi
  • LinkedIn Corp.
  • Microsoft Corp.
  • Oath, Inc.
  • ONE by AOL
  • Pandora Media, Inc.
  • Tencent, Inc.
  • Twitter, Inc.
  • Velti
  • Yahoo!, Inc.

TABLE OF CONTENTS

I. METHODOLOGY

II. EXECUTIVE SUMMARY

  • 1. MARKET OVERVIEW
    • Influencer Market Insights
    • World Market Trajectories
    • Prelude
    • Recent Market Activity
    • Mobile Advertising - In a Nutshell
    • Mobile Advertising - Most Rapidly Growing Solution
    • Impact of Mobile Advertising Trends on the Industry
    • Current and Future Analysis
    • Asia-Pacific Steers the Momentum
    • Display Advertising to Expand the Market Potential
    • Messaging Advertising Sees Dwindling Fortunes
    • Mobile's Influence on Consumer Lifestyle Enthuses Brands
    • Google Leads World Mobile Ad Market
    • Android Invades Mobile Space
    • Factors Driving Growth in Mobile Advertisement Market
    • Personalized Nature of Advertising
    • Smartphones Find Favor with Mobile Advertising Firms
    • Expansion of Mobile Internet and 3G/4G Technologies
    • New Formats Help Marketers Boost Mobile Video Advertising
    • Infiltration of Social Networks
    • Opt-in Advertising: Giving Consumer the Choice
    • The Benefit of Frequency Cap
    • Custom Targeting
    • Favorable Response Rates & Instant Feedback
    • Value for Money
    • New Forms of Mobile Advertising
    • Mobile Advertising - Global Key Competitors Percentage Market Share in 2024 (E)
    • Competitive Market Presence - Strong/Active/Niche/Trivial for Players Worldwide in 2024 (E)
    • Global Economic Update
  • 2. FOCUS ON SELECT PLAYERS
    • 4INFO (USA)
    • Alibaba Group Holding Limited (China)
    • Amazon.com, Inc. (USA)
    • Amobee, Inc. (USA)
    • Baidu, Inc. (China)
    • Conversant LLC (USA)
    • Facebook, Inc. (USA)
    • Google, Inc. (USA)
    • DoubleClick, Inc. (USA)
    • InMobi (India)
    • Microsoft Corporation (USA)
    • LinkedIn Corporation (USA
    • Oath, Inc. (USA)
    • AOL, Inc. (USA)
    • Yahoo!, Inc. (USA)
    • Pandora Media, Inc. (USA)
    • Tencent, Inc. (China)
    • Twitter, Inc. (USA)
    • Velti (UK)
  • 3. MARKET TRENDS & DRIVERS
    • User Engagement: The Focal Point
    • Key Mobile Advertising Trends Shaping the Market
    • Mobile Video Content Set to Rule
    • Hyper-Locality-Trend of Search for Nearby Places
    • Brands Take Advantage of Sponsored Content
    • Messaging Apps
    • Time for Brands to Increase Investment in Mobile Advertising
    • Hardware-Related Developments: Major Influence on Mobile Ad Market Dynamics
    • New-Age Advertisements to Fuel Mobile Marketing Space
    • The Potential of Multimedia Mobile Marketing
    • Mobile Video Ads Surpass Online Video Ads
    • Singular Focus - Boon for Mobile Video Ads
    • Less Distraction
    • Not Limited to Peak Hours
    • Mobile Video Ad Applications Engage Users
    • Easier Frequency Management
    • iPad: Transforming the Mobile Advertising Marketplace
    • Metrics and Analytics Support Drives Mobile Marketing Success
    • Increase in Mobile Local Advertising
    • Telecom Operators to Gain from Mobile Advertising
    • Responsive Site Design to Influence Web-Traffic
    • Technological Advancements Drive Growth
    • NFC - Another Smart Approach
    • RTB - Adding Dynamism to Mobile Advertising
    • Geo-fencing - The New Buzzword for Brand Promotion
    • Economical Price Plans Promote Mobile Content
    • Mobile TV holds Bright Prospects in Mobile Advertising
    • Mobile Advertising to Provide Gains to Ringtone Vendors
    • Programmatic Buying & Selling - The New Growth Area
    • Retailers Rely on Mobile
    • ROPO and Show-Rooming - Derivatives of Mobile Proliferation
    • Select Key Statistical Data
    • Challenges Facing Mobile Advertising Market
    • Factor Restraining Growth in Mobile Advertising Market
    • Mobile Advertising Seeks to Resolve Technical Hurdles
    • Click Fraud - The Negative Aspect of Mobile Advertising
    • Concerns over Data Protection and Privacy
    • Traditional Mass Media Remains Relevant
    • Conflict of Interest in Pay-per-Click Model
    • Key Issues Affecting PPC Account of Mobile Advertisers
    • Mobile Devices - Ideal Partnership of Advertising and Technology
    • Viewpoints on Shaping the Future of Mobile Advertising
    • Giffgaff
    • NewVoiceMedia
    • Crate and Hustle & Grind
    • MonetizeMore
    • Purplegator & Advanced Telecom Services
    • Design & Digital Media, Orchestrate
    • Spatially
    • Choozle
    • FerebeeLane
    • Hylink North America
    • Richardson Marketing
    • Very Large Bits
    • Key Innovative Trends
    • User-Generated Content
    • Proactive Communication Using Chatbots
    • Combining Moving Content with Communication
    • Progressive Web Apps
    • AR and VR
    • AI and Machine Learning
    • Server Side Header Bidding
    • Privacy Protection
    • Fraud Elimination
    • Live Streaming, Out-streaming and Videos
    • Programmatic Advertising
    • Messaging and Chatbots
    • Service-based Monetization
    • Google AMP and ALP
  • 4. GLOBAL MARKET PERSPECTIVE
    • TABLE 1: World Recent Past, Current & Future Analysis for Mobile Advertising by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Sales in US$ Million for Years 2023 through 2030 and % CAGR
    • TABLE 2: World Historic Review for Mobile Advertising by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2022 and % CAGR
    • TABLE 3: World 16-Year Perspective for Mobile Advertising by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets for Years 2014, 2024 & 2030
    • TABLE 4: World Recent Past, Current & Future Analysis for Display by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Sales in US$ Million for Years 2023 through 2030 and % CAGR
    • TABLE 5: World Historic Review for Display by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2022 and % CAGR
    • TABLE 6: World 16-Year Perspective for Display by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa for Years 2014, 2024 & 2030
    • TABLE 7: World Recent Past, Current & Future Analysis for Search by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Sales in US$ Million for Years 2023 through 2030 and % CAGR
    • TABLE 8: World Historic Review for Search by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2022 and % CAGR
    • TABLE 9: World 16-Year Perspective for Search by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa for Years 2014, 2024 & 2030
    • TABLE 10: World Recent Past, Current & Future Analysis for Messaging by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Sales in US$ Million for Years 2023 through 2030 and % CAGR
    • TABLE 11: World Historic Review for Messaging by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2022 and % CAGR
    • TABLE 12: World 16-Year Perspective for Messaging by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa for Years 2014, 2024 & 2030
    • TABLE 13: World Mobile Advertising Market Analysis of Annual Sales in US$ Million for Years 2014 through 2030

III. MARKET ANALYSIS

  • UNITED STATES
    • Mobile Advertising Market Presence - Strong/Active/Niche/Trivial - Key Competitors in the United States for 2024 (E)
    • TABLE 14: USA Recent Past, Current & Future Analysis for Mobile Advertising by Category - Display, Search and Messaging - Independent Analysis of Annual Sales in US$ Million for the Years 2023 through 2030 and % CAGR
    • TABLE 15: USA Historic Review for Mobile Advertising by Category - Display, Search and Messaging Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2022 and % CAGR
    • TABLE 16: USA 16-Year Perspective for Mobile Advertising by Category - Percentage Breakdown of Value Sales for Display, Search and Messaging for the Years 2014, 2024 & 2030
  • CANADA
    • TABLE 17: Canada Recent Past, Current & Future Analysis for Mobile Advertising by Category - Display, Search and Messaging - Independent Analysis of Annual Sales in US$ Million for the Years 2023 through 2030 and % CAGR
    • TABLE 18: Canada Historic Review for Mobile Advertising by Category - Display, Search and Messaging Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2022 and % CAGR
    • TABLE 19: Canada 16-Year Perspective for Mobile Advertising by Category - Percentage Breakdown of Value Sales for Display, Search and Messaging for the Years 2014, 2024 & 2030
  • JAPAN
    • Mobile Advertising Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Japan for 2024 (E)
    • TABLE 20: Japan Recent Past, Current & Future Analysis for Mobile Advertising by Category - Display, Search and Messaging - Independent Analysis of Annual Sales in US$ Million for the Years 2023 through 2030 and % CAGR
    • TABLE 21: Japan Historic Review for Mobile Advertising by Category - Display, Search and Messaging Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2022 and % CAGR
    • TABLE 22: Japan 16-Year Perspective for Mobile Advertising by Category - Percentage Breakdown of Value Sales for Display, Search and Messaging for the Years 2014, 2024 & 2030
  • CHINA
    • Mobile Advertising Market Presence - Strong/Active/Niche/Trivial - Key Competitors in China for 2024 (E)
    • TABLE 23: China Recent Past, Current & Future Analysis for Mobile Advertising by Category - Display, Search and Messaging - Independent Analysis of Annual Sales in US$ Million for the Years 2023 through 2030 and % CAGR
    • TABLE 24: China Historic Review for Mobile Advertising by Category - Display, Search and Messaging Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2022 and % CAGR
    • TABLE 25: China 16-Year Perspective for Mobile Advertising by Category - Percentage Breakdown of Value Sales for Display, Search and Messaging for the Years 2014, 2024 & 2030
  • EUROPE
    • Mobile Advertising Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Europe for 2024 (E)
    • TABLE 26: Europe Recent Past, Current & Future Analysis for Mobile Advertising by Geographic Region - France, Germany, Italy, UK, Spain, Russia and Rest of Europe Markets - Independent Analysis of Annual Sales in US$ Million for Years 2023 through 2030 and % CAGR
    • TABLE 27: Europe Historic Review for Mobile Advertising by Geographic Region - France, Germany, Italy, UK, Spain, Russia and Rest of Europe Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2022 and % CAGR
    • TABLE 28: Europe 16-Year Perspective for Mobile Advertising by Geographic Region - Percentage Breakdown of Value Sales for France, Germany, Italy, UK, Spain, Russia and Rest of Europe Markets for Years 2014, 2024 & 2030
    • TABLE 29: Europe Recent Past, Current & Future Analysis for Mobile Advertising by Category - Display, Search and Messaging - Independent Analysis of Annual Sales in US$ Million for the Years 2023 through 2030 and % CAGR
    • TABLE 30: Europe Historic Review for Mobile Advertising by Category - Display, Search and Messaging Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2022 and % CAGR
    • TABLE 31: Europe 16-Year Perspective for Mobile Advertising by Category - Percentage Breakdown of Value Sales for Display, Search and Messaging for the Years 2014, 2024 & 2030
  • FRANCE
    • Mobile Advertising Market Presence - Strong/Active/Niche/Trivial - Key Competitors in France for 2024 (E)
    • TABLE 32: France Recent Past, Current & Future Analysis for Mobile Advertising by Category - Display, Search and Messaging - Independent Analysis of Annual Sales in US$ Million for the Years 2023 through 2030 and % CAGR
    • TABLE 33: France Historic Review for Mobile Advertising by Category - Display, Search and Messaging Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2022 and % CAGR
    • TABLE 34: France 16-Year Perspective for Mobile Advertising by Category - Percentage Breakdown of Value Sales for Display, Search and Messaging for the Years 2014, 2024 & 2030
  • GERMANY
    • Mobile Advertising Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Germany for 2024 (E)
    • TABLE 35: Germany Recent Past, Current & Future Analysis for Mobile Advertising by Category - Display, Search and Messaging - Independent Analysis of Annual Sales in US$ Million for the Years 2023 through 2030 and % CAGR
    • TABLE 36: Germany Historic Review for Mobile Advertising by Category - Display, Search and Messaging Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2022 and % CAGR
    • TABLE 37: Germany 16-Year Perspective for Mobile Advertising by Category - Percentage Breakdown of Value Sales for Display, Search and Messaging for the Years 2014, 2024 & 2030
  • ITALY
    • TABLE 38: Italy Recent Past, Current & Future Analysis for Mobile Advertising by Category - Display, Search and Messaging - Independent Analysis of Annual Sales in US$ Million for the Years 2023 through 2030 and % CAGR
    • TABLE 39: Italy Historic Review for Mobile Advertising by Category - Display, Search and Messaging Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2022 and % CAGR
    • TABLE 40: Italy 16-Year Perspective for Mobile Advertising by Category - Percentage Breakdown of Value Sales for Display, Search and Messaging for the Years 2014, 2024 & 2030
  • UNITED KINGDOM
    • Mobile Advertising Market Presence - Strong/Active/Niche/Trivial - Key Competitors in the United Kingdom for 2024 (E)
    • TABLE 41: UK Recent Past, Current & Future Analysis for Mobile Advertising by Category - Display, Search and Messaging - Independent Analysis of Annual Sales in US$ Million for the Years 2023 through 2030 and % CAGR
    • TABLE 42: UK Historic Review for Mobile Advertising by Category - Display, Search and Messaging Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2022 and % CAGR
    • TABLE 43: UK 16-Year Perspective for Mobile Advertising by Category - Percentage Breakdown of Value Sales for Display, Search and Messaging for the Years 2014, 2024 & 2030
  • SPAIN
    • TABLE 44: Spain Recent Past, Current & Future Analysis for Mobile Advertising by Category - Display, Search and Messaging - Independent Analysis of Annual Sales in US$ Million for the Years 2023 through 2030 and % CAGR
    • TABLE 45: Spain Historic Review for Mobile Advertising by Category - Display, Search and Messaging Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2022 and % CAGR
    • TABLE 46: Spain 16-Year Perspective for Mobile Advertising by Category - Percentage Breakdown of Value Sales for Display, Search and Messaging for the Years 2014, 2024 & 2030
  • RUSSIA
    • TABLE 47: Russia Recent Past, Current & Future Analysis for Mobile Advertising by Category - Display, Search and Messaging - Independent Analysis of Annual Sales in US$ Million for the Years 2023 through 2030 and % CAGR
    • TABLE 48: Russia Historic Review for Mobile Advertising by Category - Display, Search and Messaging Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2022 and % CAGR
    • TABLE 49: Russia 16-Year Perspective for Mobile Advertising by Category - Percentage Breakdown of Value Sales for Display, Search and Messaging for the Years 2014, 2024 & 2030
  • REST OF EUROPE
    • TABLE 50: Rest of Europe Recent Past, Current & Future Analysis for Mobile Advertising by Category - Display, Search and Messaging - Independent Analysis of Annual Sales in US$ Million for the Years 2023 through 2030 and % CAGR
    • TABLE 51: Rest of Europe Historic Review for Mobile Advertising by Category - Display, Search and Messaging Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2022 and % CAGR
    • TABLE 52: Rest of Europe 16-Year Perspective for Mobile Advertising by Category - Percentage Breakdown of Value Sales for Display, Search and Messaging for the Years 2014, 2024 & 2030
  • ASIA-PACIFIC
    • Mobile Advertising Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Asia-Pacific for 2024 (E)
    • TABLE 53: Asia-Pacific Recent Past, Current & Future Analysis for Mobile Advertising by Geographic Region - Australia, India, South Korea and Rest of Asia-Pacific Markets - Independent Analysis of Annual Sales in US$ Million for Years 2023 through 2030 and % CAGR
    • TABLE 54: Asia-Pacific Historic Review for Mobile Advertising by Geographic Region - Australia, India, South Korea and Rest of Asia-Pacific Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2022 and % CAGR
    • TABLE 55: Asia-Pacific 16-Year Perspective for Mobile Advertising by Geographic Region - Percentage Breakdown of Value Sales for Australia, India, South Korea and Rest of Asia-Pacific Markets for Years 2014, 2024 & 2030
    • TABLE 56: Asia-Pacific Recent Past, Current & Future Analysis for Mobile Advertising by Category - Display, Search and Messaging - Independent Analysis of Annual Sales in US$ Million for the Years 2023 through 2030 and % CAGR
    • TABLE 57: Asia-Pacific Historic Review for Mobile Advertising by Category - Display, Search and Messaging Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2022 and % CAGR
    • TABLE 58: Asia-Pacific 16-Year Perspective for Mobile Advertising by Category - Percentage Breakdown of Value Sales for Display, Search and Messaging for the Years 2014, 2024 & 2030
  • AUSTRALIA
    • Mobile Advertising Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Australia for 2024 (E)
    • TABLE 59: Australia Recent Past, Current & Future Analysis for Mobile Advertising by Category - Display, Search and Messaging - Independent Analysis of Annual Sales in US$ Million for the Years 2023 through 2030 and % CAGR
    • TABLE 60: Australia Historic Review for Mobile Advertising by Category - Display, Search and Messaging Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2022 and % CAGR
    • TABLE 61: Australia 16-Year Perspective for Mobile Advertising by Category - Percentage Breakdown of Value Sales for Display, Search and Messaging for the Years 2014, 2024 & 2030
  • INDIA
    • Mobile Advertising Market Presence - Strong/Active/Niche/Trivial - Key Competitors in India for 2024 (E)
    • TABLE 62: India Recent Past, Current & Future Analysis for Mobile Advertising by Category - Display, Search and Messaging - Independent Analysis of Annual Sales in US$ Million for the Years 2023 through 2030 and % CAGR
    • TABLE 63: India Historic Review for Mobile Advertising by Category - Display, Search and Messaging Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2022 and % CAGR
    • TABLE 64: India 16-Year Perspective for Mobile Advertising by Category - Percentage Breakdown of Value Sales for Display, Search and Messaging for the Years 2014, 2024 & 2030
  • SOUTH KOREA
    • TABLE 65: South Korea Recent Past, Current & Future Analysis for Mobile Advertising by Category - Display, Search and Messaging - Independent Analysis of Annual Sales in US$ Million for the Years 2023 through 2030 and % CAGR
    • TABLE 66: South Korea Historic Review for Mobile Advertising by Category - Display, Search and Messaging Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2022 and % CAGR
    • TABLE 67: South Korea 16-Year Perspective for Mobile Advertising by Category - Percentage Breakdown of Value Sales for Display, Search and Messaging for the Years 2014, 2024 & 2030
  • REST OF ASIA-PACIFIC
    • TABLE 68: Rest of Asia-Pacific Recent Past, Current & Future Analysis for Mobile Advertising by Category - Display, Search and Messaging - Independent Analysis of Annual Sales in US$ Million for the Years 2023 through 2030 and % CAGR
    • TABLE 69: Rest of Asia-Pacific Historic Review for Mobile Advertising by Category - Display, Search and Messaging Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2022 and % CAGR
    • TABLE 70: Rest of Asia-Pacific 16-Year Perspective for Mobile Advertising by Category - Percentage Breakdown of Value Sales for Display, Search and Messaging for the Years 2014, 2024 & 2030
  • LATIN AMERICA
    • Mobile Advertising Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Latin America for 2024 (E)
    • TABLE 71: Latin America Recent Past, Current & Future Analysis for Mobile Advertising by Geographic Region - Argentina, Brazil, Mexico and Rest of Latin America Markets - Independent Analysis of Annual Sales in US$ Million for Years 2023 through 2030 and % CAGR
    • TABLE 72: Latin America Historic Review for Mobile Advertising by Geographic Region - Argentina, Brazil, Mexico and Rest of Latin America Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2022 and % CAGR
    • TABLE 73: Latin America 16-Year Perspective for Mobile Advertising by Geographic Region - Percentage Breakdown of Value Sales for Argentina, Brazil, Mexico and Rest of Latin America Markets for Years 2014, 2024 & 2030
    • TABLE 74: Latin America Recent Past, Current & Future Analysis for Mobile Advertising by Category - Display, Search and Messaging - Independent Analysis of Annual Sales in US$ Million for the Years 2023 through 2030 and % CAGR
    • TABLE 75: Latin America Historic Review for Mobile Advertising by Category - Display, Search and Messaging Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2022 and % CAGR
    • TABLE 76: Latin America 16-Year Perspective for Mobile Advertising by Category - Percentage Breakdown of Value Sales for Display, Search and Messaging for the Years 2014, 2024 & 2030
  • ARGENTINA
    • TABLE 77: Argentina Recent Past, Current & Future Analysis for Mobile Advertising by Category - Display, Search and Messaging - Independent Analysis of Annual Sales in US$ Million for the Years 2023 through 2030 and % CAGR
    • TABLE 78: Argentina Historic Review for Mobile Advertising by Category - Display, Search and Messaging Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2022 and % CAGR
    • TABLE 79: Argentina 16-Year Perspective for Mobile Advertising by Category - Percentage Breakdown of Value Sales for Display, Search and Messaging for the Years 2014, 2024 & 2030
  • BRAZIL
    • TABLE 80: Brazil Recent Past, Current & Future Analysis for Mobile Advertising by Category - Display, Search and Messaging - Independent Analysis of Annual Sales in US$ Million for the Years 2023 through 2030 and % CAGR
    • TABLE 81: Brazil Historic Review for Mobile Advertising by Category - Display, Search and Messaging Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2022 and % CAGR
    • TABLE 82: Brazil 16-Year Perspective for Mobile Advertising by Category - Percentage Breakdown of Value Sales for Display, Search and Messaging for the Years 2014, 2024 & 2030
  • MEXICO
    • TABLE 83: Mexico Recent Past, Current & Future Analysis for Mobile Advertising by Category - Display, Search and Messaging - Independent Analysis of Annual Sales in US$ Million for the Years 2023 through 2030 and % CAGR
    • TABLE 84: Mexico Historic Review for Mobile Advertising by Category - Display, Search and Messaging Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2022 and % CAGR
    • TABLE 85: Mexico 16-Year Perspective for Mobile Advertising by Category - Percentage Breakdown of Value Sales for Display, Search and Messaging for the Years 2014, 2024 & 2030
  • REST OF LATIN AMERICA
    • TABLE 86: Rest of Latin America Recent Past, Current & Future Analysis for Mobile Advertising by Category - Display, Search and Messaging - Independent Analysis of Annual Sales in US$ Million for the Years 2023 through 2030 and % CAGR
    • TABLE 87: Rest of Latin America Historic Review for Mobile Advertising by Category - Display, Search and Messaging Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2022 and % CAGR
    • TABLE 88: Rest of Latin America 16-Year Perspective for Mobile Advertising by Category - Percentage Breakdown of Value Sales for Display, Search and Messaging for the Years 2014, 2024 & 2030
  • MIDDLE EAST
    • Mobile Advertising Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Middle East for 2024 (E)
    • TABLE 89: Middle East Recent Past, Current & Future Analysis for Mobile Advertising by Geographic Region - Iran, Israel, Saudi Arabia, UAE and Rest of Middle East Markets - Independent Analysis of Annual Sales in US$ Million for Years 2023 through 2030 and % CAGR
    • TABLE 90: Middle East Historic Review for Mobile Advertising by Geographic Region - Iran, Israel, Saudi Arabia, UAE and Rest of Middle East Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2022 and % CAGR
    • TABLE 91: Middle East 16-Year Perspective for Mobile Advertising by Geographic Region - Percentage Breakdown of Value Sales for Iran, Israel, Saudi Arabia, UAE and Rest of Middle East Markets for Years 2014, 2024 & 2030
    • TABLE 92: Middle East Recent Past, Current & Future Analysis for Mobile Advertising by Category - Display, Search and Messaging - Independent Analysis of Annual Sales in US$ Million for the Years 2023 through 2030 and % CAGR
    • TABLE 93: Middle East Historic Review for Mobile Advertising by Category - Display, Search and Messaging Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2022 and % CAGR
    • TABLE 94: Middle East 16-Year Perspective for Mobile Advertising by Category - Percentage Breakdown of Value Sales for Display, Search and Messaging for the Years 2014, 2024 & 2030
  • IRAN
    • TABLE 95: Iran Recent Past, Current & Future Analysis for Mobile Advertising by Category - Display, Search and Messaging - Independent Analysis of Annual Sales in US$ Million for the Years 2023 through 2030 and % CAGR
    • TABLE 96: Iran Historic Review for Mobile Advertising by Category - Display, Search and Messaging Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2022 and % CAGR
    • TABLE 97: Iran 16-Year Perspective for Mobile Advertising by Category - Percentage Breakdown of Value Sales for Display, Search and Messaging for the Years 2014, 2024 & 2030
  • ISRAEL
    • TABLE 98: Israel Recent Past, Current & Future Analysis for Mobile Advertising by Category - Display, Search and Messaging - Independent Analysis of Annual Sales in US$ Million for the Years 2023 through 2030 and % CAGR
    • TABLE 99: Israel Historic Review for Mobile Advertising by Category - Display, Search and Messaging Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2022 and % CAGR
    • TABLE 100: Israel 16-Year Perspective for Mobile Advertising by Category - Percentage Breakdown of Value Sales for Display, Search and Messaging for the Years 2014, 2024 & 2030
  • SAUDI ARABIA
    • TABLE 101: Saudi Arabia Recent Past, Current & Future Analysis for Mobile Advertising by Category - Display, Search and Messaging - Independent Analysis of Annual Sales in US$ Million for the Years 2023 through 2030 and % CAGR
    • TABLE 102: Saudi Arabia Historic Review for Mobile Advertising by Category - Display, Search and Messaging Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2022 and % CAGR
    • TABLE 103: Saudi Arabia 16-Year Perspective for Mobile Advertising by Category - Percentage Breakdown of Value Sales for Display, Search and Messaging for the Years 2014, 2024 & 2030
  • UNITED ARAB EMIRATES
    • TABLE 104: UAE Recent Past, Current & Future Analysis for Mobile Advertising by Category - Display, Search and Messaging - Independent Analysis of Annual Sales in US$ Million for the Years 2023 through 2030 and % CAGR
    • TABLE 105: UAE Historic Review for Mobile Advertising by Category - Display, Search and Messaging Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2022 and % CAGR
    • TABLE 106: UAE 16-Year Perspective for Mobile Advertising by Category - Percentage Breakdown of Value Sales for Display, Search and Messaging for the Years 2014, 2024 & 2030
  • REST OF MIDDLE EAST
    • TABLE 107: Rest of Middle East Recent Past, Current & Future Analysis for Mobile Advertising by Category - Display, Search and Messaging - Independent Analysis of Annual Sales in US$ Million for the Years 2023 through 2030 and % CAGR
    • TABLE 108: Rest of Middle East Historic Review for Mobile Advertising by Category - Display, Search and Messaging Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2022 and % CAGR
    • TABLE 109: Rest of Middle East 16-Year Perspective for Mobile Advertising by Category - Percentage Breakdown of Value Sales for Display, Search and Messaging for the Years 2014, 2024 & 2030
  • AFRICA
    • Mobile Advertising Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Africa for 2024 (E)
    • TABLE 110: Africa Recent Past, Current & Future Analysis for Mobile Advertising by Category - Display, Search and Messaging - Independent Analysis of Annual Sales in US$ Million for the Years 2023 through 2030 and % CAGR
    • TABLE 111: Africa Historic Review for Mobile Advertising by Category - Display, Search and Messaging Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2022 and % CAGR
    • TABLE 112: Africa 16-Year Perspective for Mobile Advertising by Category - Percentage Breakdown of Value Sales for Display, Search and Messaging for the Years 2014, 2024 & 2030

IV. COMPETITION