生理用ナプキン市場：タイプ別、流通チャネル別、2032年までの世界予測

生理用ナプキンの世界市場は、2023年から2032年にかけてCAGR 4%超を記録する見通しです。

より快適で効率的な生理用ナプキンを提供するため、メーカーによる研究開発投資への取り組みが拡大しており、市場の成長に拍車をかけると思われます。例えば、2022年10月、個人向け衛生ブランドであるSoothe Healthcareは、流通チャネルをさらに拡大し、Tier2およびTier3市場の女性全体にリーチを拡大するために、2,100万米ドル（1億7,500万ルピー）以上を投資しました。先進的な材料や技術の流入により、高吸収性ポリマーの登場や、より優れた吸収力と漏れ防止を提供するパッド設計の改良も進んでいます。

生理用ナプキン業界全体は、タイプ、流通チャネル、地域によって区分されます。

タイプ別では、再利用可能な生理用ナプキン市場は、環境に優しく持続可能であることから布ナプキンや洗濯可能な生理用ナプキンの人気が高まっており、2023年から2032年にかけてCAGR 4.5%を記録する可能性があります。使い捨ての生理用ナプキンとは異なり、これらのナプキンは環境への影響を軽減するのに役立ちます。急増する消費者の要求に対応するための技術革新への注目の高まりが、このセグメントの成長に影響を与えると思われます。例えば、2021年9月、デンマークに本社を置くLastObject社は、新しい再利用可能な生理用ナプキンのLastPadを発売しました。

流通チャネルに関しては、病院薬局セグメントの生理用ナプキン産業規模は2032年までCAGR 3.5%を記録すると予想されています。病院薬局は、薬の注文を確認し、正確な医薬品情報を提供し、投薬ミスの防止を支援することで、患者の安全に大きく貢献しています。また、病院スタッフが個人的な衛生用品を入手する際の支援も、同セグメントの拡大に拍車をかけると思われます。

地域別では、欧州の生理用ナプキンの市場規模は2032年まで3%の成長率が見込まれます。月経に関する健康と衛生に対する意識の高まりにより、女性と女児の生理用品へのアクセスを促進しながら、月経に関する偏見を軽減する取り組みが始まっています。環境に優しく持続可能な生理用ナプキンに対する需要の高まりと相まって、規制要件の進化がこの地域の市場成長に拍車をかけると思われます。

目次

第1章 調査手法と調査範囲

第2章 エグゼクティブサマリー

第3章 生理用ナプキン産業洞察

• エコシステム分析
• 業界への影響要因
  • 促進要因
    • 急速な都市化と女性の識字率向上
    • 月経衛生に対する政府の取り組みの増加
    • 生理用ナプキンに関する新しいタイプの発売
    • オーガニックの生理用ナプキンへの志向の高まり
  • 業界の潜在的リスク＆課題
    • 発展途上国における生理用ナプキンに関する社会的課題
    • 生理用ナプキンによる環境への悪影響
• 成長可能性分析
  • タイプ別
  • 流通チャネル別
• COVID-19影響分析
• 技術情勢
• 規制状況
  • 米国
  • 欧州
• ポーター分析
• PESTEL分析

第4章 競合情勢

• イントロダクション
• 企業マトリックス分析
• 競合ダッシュボード
• 企業の市場シェア分析
• ベンダーマトリックス分析
• 主要市場プレーヤーの競合分析
• 競合ポジショニングマトリックス
• 戦略展望マトリックス

第5章 生理用ナプキンの市場規模・予測：タイプ別

• 主要動向：タイプ別
• 使い捨て
• 再利用可能

第6章 生理用ナプキンの市場規模・予測：流通チャネル別

• 主要動向：流通チャネル別
• 小売薬局
• 病院薬局
• eコマースチャネル
• 実店舗
• スーパーマーケット/ハイパーマーケット

第7章 生理用ナプキンの市場規模・予測：地域別

• 主要動向：地域別
• 北米
  • 米国
  • カナダ
• 欧州
  • ドイツ
  • 英国
  • フランス
  • イタリア
  • スペイン
  • スイス
  • オランダ
  • デンマーク
  • ポーランド
  • スウェーデン
• アジア太平洋
  • 中国
  • 日本
  • インド
  • オーストラリア
  • 韓国
  • ニュージーランド
  • ベトナム
  • インドネシア
• ラテンアメリカ
  • ブラジル
  • メキシコ
  • アルゼンチン
  • コロンビア
  • チリ
• 中東・アフリカ
  • サウジアラビア
  • 南アフリカ
  • アラブ首長国連邦
  • トルコ

第8章 企業プロファイル

• Johnson & Johnson
• Procter & Gamble
• Kimberly-Clark
• Unicharm Corporation
• Unilever plc.
• Edgewell Personal Care
• Premier FMCG（Lil-lets UK Limited）
• Ontex
• Kao corporation
• First quality enterprises
• Hengan international
• Cora

Data Tables

• TABLE 1 Product mapping
• TABLE 2 Market revenue, by type (2022)
• TABLE 3 Market share, by distribution channel (2022)
• TABLE 4 Market share, by region (2022)
• TABLE 5 Global sanitary pads market size, by region, 2018 - 2024 (USD Million)
• TABLE 6 Global sanitary pads market size, by region, 2025 - 2032 (USD Million)
• TABLE 7 Global sanitary pads market volume, by region, 2018 - 2024 (Units)
• TABLE 8 Global sanitary pads market volume, by region, 2025 - 2032 (Units)
• TABLE 9 Global sanitary pads market size, by type, 2018- 2024 (USD Million)
• TABLE 10 Global sanitary pads market size, by type, 2025- 2032 (USD Million)
• TABLE 11 Global sanitary pads market volume, by type, 2018- 2024 (Units)
• TABLE 12 Global sanitary pads market volume, by type, 2025- 2032 (Units)
• TABLE 13 Global sanitary pads market size, by distribution channel, 2018 - 2024 (USD Million)
• TABLE 14 Global sanitary pads market size, by distribution channel, 2025 - 2032 (USD Million)
• TABLE 15 Industry impact forces
• TABLE 16 Disposable market size, 2018 - 2024 (USD Million)
• TABLE 17 Disposable market size, 2025 - 2032 (USD Million)
• TABLE 18 Disposable market volume, 2018 - 2024 (Units)
• TABLE 19 Disposable market volume, 2025 - 2032 (Units)
• TABLE 20 Reusable market size, 2018 - 2024 (USD Million)
• TABLE 21 Reusable market size, 2025 - 2032 (USD Million)
• TABLE 22 Reusable market volume, 2018 - 2024 (Units)
• TABLE 23 Reusable market volume, 2025 - 2032 (Units)
• TABLE 24 Retail pharmacy market size, 2018 - 2024 (USD Million)
• TABLE 25 Retail pharmacy market size, 2025 - 2032 (USD Million)
• TABLE 26 Hospital pharmacy market size, 2018 - 2024 (USD Million)
• TABLE 27 Hospital pharmacy market size, 2025 - 2032 (USD Million)
• TABLE 28 E-commerce channels market size, 2018 - 2024 (USD Million)
• TABLE 29 E-commerce channels size, 2025 - 2032 (USD Million)
• TABLE 30 Brick and mortar market size, 2025 - 2032 (USD Million)
• TABLE 31 Brick and mortar market size, 2025 - 2032 (USD Million)
• TABLE 32 Supermarket/Hypermarket market size, 2018 - 2024 (USD Million)
• TABLE 33 Supermarket/Hypermarket market size, 2025 - 2032 (USD Million)
• TABLE 34 North America sanitary pads market size, by country, 2018 - 2024 (USD Million)
• TABLE 35 North America sanitary pads market size, by country, 2025 - 2032 (USD Million)
• TABLE 36 North America sanitary pads market volume, by country, 2018 - 2024 (Units)
• TABLE 37 North America sanitary pads market volume, by country, 2025 - 2032 (Units)
• TABLE 38 North America sanitary pads market size, by type, 2018- 2024 (USD Million)
• TABLE 39 North America sanitary pads market size, by type, 2025- 2032 (USD Million)
• TABLE 40 North America sanitary pads market volume, by type, 2018- 2024 (Units)
• TABLE 41 North America sanitary pads market volume, by type, 2025- 2032 (Units)
• TABLE 42 North America sanitary pads market size, by distribution channel, 2018 - 2024 (USD Million)
• TABLE 43 North America sanitary pads market size, by distribution channel, 2025 - 2032 (USD Million)
• TABLE 44 U.S. sanitary pads market size, by type, 2018- 2024 (USD Million)
• TABLE 45 U.S. sanitary pads market size, by type, 2025- 2032 (USD Million)
• TABLE 46 U.S. sanitary pads market volume, by type, 2018- 2024 (Units)
• TABLE 47 U.S. sanitary pads market volume, by type, 2025- 2032 (Units)
• TABLE 48 U.S. sanitary pads market size, by distribution channel, 2018 - 2024 (USD Million)
• TABLE 49 U.S. sanitary pads market size, by distribution channel, 2025 - 2032 (USD Million)
• TABLE 50 Canada sanitary pads market size, by type, 2018- 2024 (USD Million)
• TABLE 51 Canada sanitary pads market size, by type, 2025- 2032 (USD Million)
• TABLE 52 Canada sanitary pads market volume, by type, 2018- 2024 (Units)
• TABLE 53 Canada sanitary pads market volume, by type, 2025- 2032 (Units)
• TABLE 54 Canada sanitary pads market size, by distribution channel, 2018 - 2024 (USD Million)
• TABLE 55 Canada sanitary pads market size, by distribution channel, 2025 - 2032 (USD Million)
• TABLE 56 Europe sanitary pads market size, by country, 2018 - 2024 (USD Million)
• TABLE 57 Europe sanitary pads market size, by country, 2025 - 2032 (USD Million)
• TABLE 58 Europe sanitary pads market volume, by country, 2018 - 2024 (Units)
• TABLE 59 Europe sanitary pads market volume, by country, 2025 - 2032 (Units)
• TABLE 60 Europe sanitary pads market size, by type, 2018- 2024 (USD Million)
• TABLE 61 Europe sanitary pads market size, by type, 2025- 2032 (USD Million)
• TABLE 62 Europe sanitary pads market volume, by type, 2018- 2024 (Units)
• TABLE 63 Europe sanitary pads market volume, by type, 2025- 2032 (Units)
• TABLE 64 Europe sanitary pads market size, by distribution channel, 2018 - 2024 (USD Million)
• TABLE 65 Europe sanitary pads market size, by distribution channel, 2025 - 2032 (USD Million)
• TABLE 66 Germany sanitary pads market size, by type, 2018- 2024 (USD Million)
• TABLE 67 Germany sanitary pads market size, by type, 2025- 2032 (USD Million)
• TABLE 68 Germany sanitary pads market volume, by type, 2018- 2024 (Units)
• TABLE 69 Germany sanitary pads market volume, by type, 2025- 2032 (Units)
• TABLE 70 Germany sanitary pads market size, by distribution channel, 2018 - 2024 (USD Million)
• TABLE 71 Germany sanitary pads market size, by distribution channel, 2025 - 2032 (USD Million)
• TABLE 72 UK sanitary pads market size, by type, 2018- 2024 (USD Million)
• TABLE 73 UK sanitary pads market size, by type, 2025- 2032 (USD Million)
• TABLE 74 UK sanitary pads market volume, by type, 2018- 2024 (Units)
• TABLE 75 UK sanitary pads market volume, by type, 2025- 2032 (Units)
• TABLE 76 UK sanitary pads market size, by distribution channel, 2018 - 2024 (USD Million)
• TABLE 77 UK sanitary pads market size, by distribution channel, 2025 - 2032 (USD Million)
• TABLE 78 France sanitary pads market size, by type, 2018- 2024 (USD Million)
• TABLE 79 France sanitary pads market size, by type, 2025- 2032 (USD Million)
• TABLE 80 France sanitary pads market volume, by type, 2018- 2024 (Units)
• TABLE 81 France sanitary pads market volume, by type, 2025- 2032 (Units)
• TABLE 82 France sanitary pads market size, by distribution channel, 2018 - 2024 (USD Million)
• TABLE 83 France sanitary pads market size, by distribution channel, 2025 - 2032 (USD Million)
• TABLE 84 Italy sanitary pads market size, by type, 2018- 2024 (USD Million)
• TABLE 85 Italy sanitary pads market size, by type, 2025- 2032 (USD Million)
• TABLE 86 Italy sanitary pads market volume, by type, 2018- 2024 (Units)
• TABLE 87 Italy sanitary pads market volume, by type, 2025- 2032 (Units)
• TABLE 88 Italy sanitary pads market size, by distribution channel, 2018 - 2024 (USD Million)
• TABLE 89 Italy sanitary pads market size, by distribution channel, 2025 - 2032 (USD Million)
• TABLE 90 Spain sanitary pads market size, by type, 2018- 2024 (USD Million)
• TABLE 91 Spain sanitary pads market size, by type, 2025- 2032 (USD Million)
• TABLE 92 Spain sanitary pads market volume, by type, 2018- 2024 (Units)
• TABLE 93 Spain sanitary pads market volume, by type, 2025- 2032 (Units)
• TABLE 94 Spain sanitary pads market size, by distribution channel, 2018 - 2024 (USD Million)
• TABLE 95 Spain sanitary pads market size, by distribution channel, 2025 - 2032 (USD Million)
• TABLE 96 Switzerland sanitary pads market size, by type, 2018- 2024 (USD Million)
• TABLE 97 Switzerland sanitary pads market size, by type, 2025- 2032 (USD Million)
• TABLE 98 Switzerland sanitary pads market volume, by type, 2018- 2024 (Units)
• TABLE 99 Switzerland sanitary pads market volume, by type, 2025- 2032 (Units)
• TABLE 100 Switzerland sanitary pads market size, by distribution channel, 2018 - 2024 (USD Million)
• TABLE 101 Switzerland sanitary pads market size, by distribution channel, 2025 - 2032 (USD Million)
• TABLE 102 The Netherlands sanitary pads market size, by type, 2018- 2024 (USD Million)
• TABLE 103 The Netherlands sanitary pads market size, by type, 2025- 2032 (USD Million)
• TABLE 104 The Netherlands sanitary pads market volume, by type, 2018- 2024 (Units)
• TABLE 105 The Netherlands sanitary pads market volume, by type, 2025- 2032 (Units)
• TABLE 106 The Netherlands sanitary pads market size, by distribution channel, 2018 - 2024 (USD Million)
• TABLE 107 The Netherlands sanitary pads market size, by distribution channel, 2025 - 2032 (USD Million)
• TABLE 108 Poland sanitary pads market size, by type, 2018- 2024 (USD Million)
• TABLE 109 Poland sanitary pads market size, by type, 2025- 2032 (USD Million)
• TABLE 110 Poland sanitary pads market volume, by type, 2018- 2024 (Units)
• TABLE 111 Poland sanitary pads market volume, by type, 2025- 2032 (Units)
• TABLE 112 Poland sanitary pads market size, by distribution channel, 2018 - 2024 (USD Million)
• TABLE 113 Poland sanitary pads market size, by distribution channel, 2025 - 2032 (USD Million)
• TABLE 114 Denmark sanitary pads market size, by type, 2018- 2024 (USD Million)
• TABLE 115 Denmark sanitary pads market size, by type, 2025- 2032 (USD Million)
• TABLE 116 Denmark sanitary pads market volume, by type, 2018- 2024 (Units)
• TABLE 117 Denmark sanitary pads market volume, by type, 2025- 2032 (Units)
• TABLE 118 Denmark sanitary pads market size, by distribution channel, 2018 - 2024 (USD Million)
• TABLE 119 Denmark sanitary pads market size, by distribution channel, 2025 - 2032 (USD Million)
• TABLE 120 Sweden sanitary pads market size, by type, 2018- 2024 (USD Million)
• TABLE 121 Sweden sanitary pads market size, by type, 2025- 2032 (USD Million)
• TABLE 122 Sweden sanitary pads market volume, by type, 2018- 2024 (Units)
• TABLE 123 Sweden sanitary pads market volume, by type, 2025- 2032 (Units)
• TABLE 124 Sweden sanitary pads market size, by distribution channel, 2018 - 2024 (USD Million)
• TABLE 125 Sweden sanitary pads market size, by distribution channel, 2025 - 2032 (USD Million)
• TABLE 126 Asia Pacific sanitary pads market size, by country, 2018 - 2024 (USD Million)
• TABLE 127 Asia Pacific sanitary pads market size, by country, 2025 - 2032 (USD Million)
• TABLE 128 Asia Pacific sanitary pads market volume, by country, 2018 - 2024 (Units)
• TABLE 129 Asia Pacific sanitary pads market volume, by country, 2025 - 2032 (Units)
• TABLE 130 Asia Pacific sanitary pads market size, by type, 2018- 2024 (USD Million)
• TABLE 131 Asia Pacific sanitary pads market size, by type, 2025- 2032 (USD Million)
• TABLE 132 Asia Pacific sanitary pads market volume, by type, 2018- 2024 (Units)
• TABLE 133 Asia Pacific sanitary pads market volume, by type, 2025- 2032 (Units)
• TABLE 134 Asia Pacific sanitary pads market size, by distribution channel, 2018 - 2024 (USD Million)
• TABLE 135 Asia Pacific sanitary pads market size, by distribution channel, 2025 - 2032 (USD Million)
• TABLE 136 China sanitary pads market size, by type, 2018- 2024 (USD Million)
• TABLE 137 China sanitary pads market size, by type, 2025- 2032 (USD Million)
• TABLE 138 China sanitary pads market volume, by type, 2018- 2024 (Units)
• TABLE 139 China sanitary pads market volume, by type, 2025- 2032 (Units)
• TABLE 140 China sanitary pads market size, by distribution channel, 2018 - 2024 (USD Million)
• TABLE 141 China sanitary pads market size, by distribution channel, 2025 - 2032 (USD Million)
• TABLE 142 Japan sanitary pads market size, by type, 2018- 2024 (USD Million)
• TABLE 143 Japan sanitary pads market size, by type, 2025- 2032 (USD Million)
• TABLE 144 Japan sanitary pads market volume, by type, 2018- 2024 (Units)
• TABLE 145 Japan sanitary pads market volume, by type, 2025- 2032 (Units)
• TABLE 146 Japan sanitary pads market size, by distribution channel, 2018 - 2024 (USD Million)
• TABLE 147 Japan sanitary pads market size, by distribution channel, 2025 - 2032 (USD Million)
• TABLE 148 India sanitary pads market size, by type, 2018- 2024 (USD Million)
• TABLE 149 India sanitary pads market size, by type, 2025- 2032 (USD Million)
• TABLE 150 India sanitary pads market volume, by type, 2018- 2024 (Units)
• TABLE 151 India sanitary pads market volume, by type, 2025- 2032 (Units)
• TABLE 152 India sanitary pads market size, by distribution channel, 2018 - 2024 (USD Million)
• TABLE 153 India sanitary pads market size, by distribution channel, 2025 - 2032 (USD Million)
• TABLE 154 Australia sanitary pads market size, by type, 2018- 2024 (USD Million)
• TABLE 155 Australia sanitary pads market size, by type, 2025- 2032 (USD Million)
• TABLE 156 Australia sanitary pads market volume, by type, 2018- 2024 (Units)
• TABLE 157 Australia sanitary pads market volume, by type, 2025- 2032 (Units)
• TABLE 158 Australia sanitary pads market size, by distribution channel, 2018 - 2024 (USD Million)
• TABLE 159 Australia sanitary pads market size, by distribution channel, 2025 - 2032 (USD Million)
• TABLE 160 South Korea sanitary pads market size, by type, 2018- 2024 (USD Million)
• TABLE 161 South Korea sanitary pads market size, by type, 2025- 2032 (USD Million)
• TABLE 162 South Korea sanitary pads market volume, by type, 2018- 2024 (Units)
• TABLE 163 South Korea sanitary pads market volume, by type, 2025- 2032 (Units)
• TABLE 164 South Korea sanitary pads market size, by distribution channel, 2018 - 2024 (USD Million)
• TABLE 165 South Korea sanitary pads market size, by distribution channel, 2025 - 2032 (USD Million)
• TABLE 166 New Zealand sanitary pads market size, by type, 2018- 2024 (USD Million)
• TABLE 167 New Zealand sanitary pads market size, by type, 2025- 2032 (USD Million)
• TABLE 168 New Zealand sanitary pads market volume, by type, 2018- 2024 (Units)
• TABLE 169 New Zealand sanitary pads market volume, by type, 2025- 2032 (Units)
• TABLE 170 New Zealand sanitary pads market size, by distribution channel, 2018 - 2024 (USD Million)
• TABLE 171 New Zealand sanitary pads market size, by distribution channel, 2025 - 2032 (USD Million)
• TABLE 172 Thailand sanitary pads market size, by type, 2018- 2024 (USD Million)
• TABLE 173 Thailand sanitary pads market size, by type, 2025- 2032 (USD Million)
• TABLE 174 Thailand sanitary pads market volume, by type, 2018- 2024 (Units)
• TABLE 175 Thailand sanitary pads market volume, by type, 2025- 2032 (Units)
• TABLE 176 Thailand sanitary pads market size, by distribution channel, 2018 - 2024 (USD Million)
• TABLE 177 Thailand sanitary pads market size, by distribution channel, 2025 - 2032 (USD Million)
• TABLE 178 Vietnam sanitary pads market size, by type, 2018- 2024 (USD Million)
• TABLE 179 Vietnam sanitary pads market size, by type, 2025- 2032 (USD Million)
• TABLE 180 Vietnam sanitary pads market volume, by type, 2018- 2024 (Units)
• TABLE 181 Vietnam sanitary pads market volume, by type, 2025- 2032 (Units)
• TABLE 182 Vietnam sanitary pads market size, by distribution channel, 2018 - 2024 (USD Million)
• TABLE 183 Vietnam sanitary pads market size, by distribution channel, 2025 - 2032 (USD Million)
• TABLE 184 Indonesia sanitary pads market size, by type, 2018- 2024 (USD Million)
• TABLE 185 Indonesia sanitary pads market size, by type, 2025- 2032 (USD Million)
• TABLE 186 Indonesia sanitary pads market volume, by type, 2018- 2024 (Units)
• TABLE 187 Indonesia sanitary pads market volume, by type, 2025- 2032 (Units)
• TABLE 188 Indonesia sanitary pads market size, by distribution channel, 2018 - 2024 (USD Million)
• TABLE 189 Indonesia sanitary pads market size, by distribution channel, 2025 - 2032 (USD Million)
• TABLE 190 Latin America sanitary pads market size, by country, 2018 - 2024 (USD Million)
• TABLE 191 Latin America sanitary pads market size, by country, 2025 - 2032 (USD Million)
• TABLE 192 Latin America sanitary pads market volume, by country, 2018 - 2024 (Units)
• TABLE 193 Latin America sanitary pads market volume, by country, 2025 - 2032 (Units)
• TABLE 194 Latin America sanitary pads market size, by type, 2018- 2024 (USD Million)
• TABLE 195 Latin America sanitary pads market size, by type, 2025- 2032 (USD Million)
• TABLE 196 Latin America sanitary pads market volume, by type, 2018- 2024 (Units)
• TABLE 197 Latin America sanitary pads market volume, by type, 2025- 2032 (Units)
• TABLE 198 Latin America sanitary pads market size, by distribution channel, 2018 - 2024 (USD Million)
• TABLE 199 Latin America sanitary pads market size, by distribution channel, 2025 - 2032 (USD Million)
• TABLE 200 Brazil sanitary pads market size, by type, 2018- 2024 (USD Million)
• TABLE 201 Brazil sanitary pads market size, by type, 2025- 2032 (USD Million)
• TABLE 202 Brazil sanitary pads market volume, by type, 2018- 2024 (Units)
• TABLE 203 Brazil sanitary pads market volume, by type, 2025- 2032 (Units)
• TABLE 204 Brazil sanitary pads market size, by distribution channel, 2018 - 2024 (USD Million)
• TABLE 205 Brazil sanitary pads market size, by distribution channel, 2025 - 2032 (USD Million)
• TABLE 206 Mexico sanitary pads market size, by type, 2018- 2024 (USD Million)
• TABLE 207 Mexico sanitary pads market size, by type, 2025- 2032 (USD Million)
• TABLE 208 Mexico sanitary pads market volume, by type, 2018- 2024 (Units)
• TABLE 209 Mexico sanitary pads market volume, by type, 2025- 2032 (Units)
• TABLE 210 Mexico sanitary pads market size, by distribution channel, 2018 - 2024 (USD Million)
• TABLE 211 Mexico sanitary pads market size, by distribution channel, 2025 - 2032 (USD Million)
• TABLE 212 Argentina sanitary pads market size, by type, 2018- 2024 (USD Million)
• TABLE 213 Argentina sanitary pads market size, by type, 2025- 2032 (USD Million)
• TABLE 214 Argentina sanitary pads market volume, by type, 2018- 2024 (Units)
• TABLE 215 Argentina sanitary pads market volume, by type, 2025- 2032 (Units)
• TABLE 216 Argentina sanitary pads market size, by distribution channel, 2018 - 2024 (USD Million)
• TABLE 217 Argentina sanitary pads market size, by distribution channel, 2025 - 2032 (USD Million)
• TABLE 218 Colombia sanitary pads market size, by type, 2018- 2024 (USD Million)
• TABLE 219 Colombia sanitary pads market size, by type, 2025- 2032 (USD Million)
• TABLE 220 Colombia sanitary pads market volume, by type, 2018- 2024 (Units)
• TABLE 221 Colombia sanitary pads market volume, by type, 2025- 2032 (Units)
• TABLE 222 Colombia sanitary pads market size, by distribution channel, 2018 - 2024 (USD Million)
• TABLE 223 Colombia sanitary pads market size, by distribution channel, 2025 - 2032 (USD Million)
• TABLE 224 Chile sanitary pads market size, by type, 2018- 2024 (USD Million)
• TABLE 225 Chile sanitary pads market size, by type, 2025- 2032 (USD Million)
• TABLE 226 Chile sanitary pads market volume, by type, 2018- 2024 (Units)
• TABLE 227 Chile sanitary pads market volume, by type, 2025- 2032 (Units)
• TABLE 228 Chile sanitary pads market size, by distribution channel, 2018 - 2024 (USD Million)
• TABLE 229 Chile sanitary pads market size, by distribution channel, 2025 - 2032 (USD Million)
• TABLE 230 Middle East & Africa sanitary pads market size, by country, 2018 - 2024 (USD Million)
• TABLE 231 Middle East & Africa sanitary pads market size, by country, 2025 - 2032 (USD Million)
• TABLE 232 Middle East & Africa sanitary pads market volume, by country, 2018 - 2024 (Units)
• TABLE 233 Middle East & Africa sanitary pads market volume, by country, 2025 - 2032 (Units)
• TABLE 234 Middle East & Africa sanitary pads market size, by type, 2018- 2024 (USD Million)
• TABLE 235 Middle East & Africa sanitary pads market size, by type, 2025- 2032 (USD Million)
• TABLE 236 Middle East & Africa sanitary pads market volume, by type, 2018- 2024 (Units)
• TABLE 237 Middle East & Africa sanitary pads market volume, by type, 2025- 2032 (Units)
• TABLE 238 Middle East & Africa sanitary pads market size, by distribution channel, 2018 - 2024 (USD Million)
• TABLE 239 Middle East & Africa sanitary pads market size, by distribution channel, 2025 - 2032 (USD Million)
• TABLE 240 South Africa sanitary pads market size, by type, 2018- 2024 (USD Million)
• TABLE 241 South Africa sanitary pads market size, by type, 2025- 2032 (USD Million)
• TABLE 242 South Africa sanitary pads market volume, by type, 2018- 2024 (Units)
• TABLE 243 South Africa sanitary pads market volume, by type, 2025- 2032 (Units)
• TABLE 244 South Africa sanitary pads market size, by distribution channel, 2018 - 2024 (USD Million)
• TABLE 245 South Africa sanitary pads market size, by distribution channel, 2025 - 2032 (USD Million)
• TABLE 246 Saudi Arabia sanitary pads market size, by type, 2018- 2024 (USD Million)
• TABLE 247 Saudi Arabia sanitary pads market size, by type, 2025- 2032 (USD Million)
• TABLE 248 Saudi Arabia sanitary pads market volume, by type, 2018- 2024 (Units)
• TABLE 249 Saudi Arabia sanitary pads market volume, by type, 2025- 2032 (Units)
• TABLE 250 Saudi Arabia sanitary pads market size, by distribution channel, 2018 - 2024 (USD Million)
• TABLE 251 Saudi Arabia sanitary pads market size, by distribution channel, 2025 - 2032 (USD Million)
• TABLE 252 UAE sanitary pads market size, by type, 2018- 2024 (USD Million)
• TABLE 253 UAE sanitary pads market size, by type, 2025- 2032 (USD Million)
• TABLE 254 UAE sanitary pads market volume, by type, 2018- 2024 (Units)
• TABLE 255 UAE sanitary pads market volume, by type, 2025- 2032 (Units)
• TABLE 256 UAE sanitary pads market size, by distribution channel, 2018 - 2024 (USD Million)
• TABLE 257 UAE sanitary pads market size, by distribution channel, 2025 - 2032 (USD Million)
• TABLE 258 Turkey sanitary pads market size, by type, 2018- 2024 (USD Million)
• TABLE 259 Turkey sanitary pads market size, by type, 2025- 2032 (USD Million)
• TABLE 260 Turkey sanitary pads market volume, by type, 2018- 2024 (Units)
• TABLE 261 Turkey sanitary pads market volume, by type, 2025- 2032 (Units)
• TABLE 262 Turkey sanitary pads market size, by distribution channel, 2018 - 2024 (USD Million)
• TABLE 263 Turkey sanitary pads market size, by distribution channel, 2025 - 2032 (USD Million)

Charts & Figures

• FIG. 1 Top-down approach
• FIG. 2 Market estimation and forecast methodology
• FIG. 3 Market forecasting methodology
• FIG. 4 Breakdown of primary participants
• FIG. 5 Global sanitary pads industry 360 degree synopsis, 2018 - 2032
• FIG. 6 Industry ecosystem analysis
• FIG. 7 Growth potential analysis, by type
• FIG. 8 Growth potential analysis, by distribution channel
• FIG. 9 Porter's analysis
• FIG. 10 PESTEL analysis
• FIG. 11 Company matrix analysis, 2022
• FIG. 12 Competitive dashboard, 2022
• FIG. 13 Company market share analysis, 2022
• FIG. 14 Competitive analysis of major market players
• FIG. 15 Competitive positioning matrix
• FIG. 16 Strategic outlook matrix

Global sanitary pads market is poised to record over 4% CAGR from 2023-2032.

The growing efforts by manufacturers on R&D investments to offer more comfortable and efficient sanitary pads will add to the market growth. For instance, in October 2022, personal hygiene brand Soothe Healthcare invested over USD 21 million (Rs 175 crore) for further growing its distribution channels and expanding its reach across women in the tier two and three markets. The influx of advanced materials and technologies has also resulted in the advent of superabsorbent polymers and improved pad designs to offer better absorption and leakage prevention.

The overall sanitary pads industry is segmented based on type, distribution channel, and region.

In terms of type, the reusable sanitary pads market may record 4.5% CAGR from 2023-2032 driven by rising popularity of cloth pads and washable menstrual pads owing to their eco-friendly and sustainable nature. Unlike their disposable counterparts, these pads help reduce the environmental impacts. The growing focus on innovations to match the surging consumer requirements will influence the segment growth. For instance, in September 2021, Denmark-based LastObject launched LastPad, its new reusable sanitary towel.

With respect to distribution channel, the sanitary pads industry size from the hospital pharmacy segment is expected to hit 3.5% CAGR up to 2032. Hospital pharmacies significantly contribute to patient safety as they verify medication orders, offer accurate drug information, and assist prevent medication errors. The assistance to hospital staff in obtaining personal hygiene items will also add to the segment expansion.

Regionally, Europe sanitary pads market size is expected to observe 3% growth rate through 2032. The surging awareness of menstrual health and hygiene has made way for initiatives to reduce the stigma around menstruation while promoting access to sanitary products for women and girls. The evolving regulatory requirements coupled with the higher demand for eco-friendly and sustainable sanitary pads will add to the regional market growth.

Table of Contents

Chapter 1 Methodology & Scope

• 1.1 Market definitions
• 1.2 Base estimates & working
  • 1.2.1 Data collection
• 1.3 Forecast calculations
• 1.4 COVID-19 impact analysis at global level
• 1.5 Data validation
• 1.6 Data sources
  • 1.6.1 Primary
  • 1.6.2 Secondary
    • 1.6.2.1 Paid sources
    • 1.6.2.2 Unpaid sources

Chapter 2 Executive Summary

• 2.1 Sanitary pads industry 360 degree synopsis, 2018 - 2032 (USD Million)
• 2.2 Business trends
• 2.3 Regional trends (USD Million & Units)
• 2.4 Type trends (USD Million & Units)
• 2.5 Distribution channel trends

Chapter 3 Sanitary Pads Industry Insights

• 3.1 Industry ecosystem analysis
• 3.2 Industry impact forces
  • 3.2.1 Growth drivers
    • 3.2.1.1 Rapid urbanization and growing literacy rate among women
    • 3.2.1.2 Increasing government initiatives towards menstrual hygiene
    • 3.2.1.3 Novel type launches related to sanitary pads
    • 3.2.1.4 Increasing inclination towards organic sanitary pads
  • 3.2.2 Industry pitfalls & challenges
    • 3.2.2.1 Social challenges associated with sanitary pads in developing countries
    • 3.2.2.2 Adverse effects of sanitary pads on the environment
• 3.3 Growth potential analysis
  • 3.3.1 By type
  • 3.3.2 By distribution channel
• 3.4 COVID-19 impact analysis
• 3.5 Technology landscape
• 3.6 Regulatory landscape
  • 3.6.1 U.S.
  • 3.6.2 Europe
• 3.7 Porter's analysis
• 3.8 PESTEL analysis

Chapter 4 Competitive landscape, 2022

• 4.1 Introduction
• 4.2 Company matrix analysis, 2022
• 4.3 Competitive dashboard, 2022
• 4.4 Company market share analysis, 2022
• 4.5 Vendor matrix analysis, 2022
• 4.6 Competitive analysis of major market players
• 4.7 Competitive positioning matrix
• 4.8 Strategic outlook matrix

Chapter 5 Sanitary Pads Market Size and Forecast, By Type (USD Million & Units)

• 5.1 Key trends, by type
• 5.2 Disposable
• 5.3 Reusable

Chapter 6 Sanitary Pads Market Size and Forecast, By Distribution Channel (USD Million)

• 6.1 Key trends, by distribution channel
• 6.2 Retail pharmacy
• 6.3 Hospital pharmacy
• 6.4 E-commerce channels
• 6.5 Brick and mortar
• 6.6 Supermarket/hypermarket

Chapter 7 Sanitary Pads Market Size and Forecast, By Region (USD Million & Units)

• 7.1 Key trends, by region
• 7.2 North America
  • 7.2.1 U.S.
  • 7.2.2 Canada
• 7.3 Europe
  • 7.3.1 Germany
  • 7.3.2 UK
  • 7.3.3 France
  • 7.3.4 Italy
  • 7.3.5 Spain
  • 7.3.6 Switzerland
  • 7.3.7 The Netherlands
  • 7.3.8 Denmark
  • 7.3.9 Poland
  • 7.3.10 Sweden
• 7.4 Asia Pacific
  • 7.4.1 China
  • 7.4.2 Japan
  • 7.4.3 India
  • 7.4.4 Australia
  • 7.4.5 South Korea
  • 7.4.6 New Zealand
  • 7.4.7 Vietnam
  • 7.4.8 Indonesia
• 7.5 Latin America
  • 7.5.1 Brazil
  • 7.5.2 Mexico
  • 7.5.3 Argentina
  • 7.5.4 Colombia
  • 7.5.5 Chile
• 7.6 Middle East & Africa
  • 7.6.1 Saudi Arabia
  • 7.6.2 South Africa
  • 7.6.3 UAE
  • 7.6.4 Turkey

Chapter 8 Company Profiles

• 8.1 Johnson & Johnson
• 8.2 Procter & Gamble
• 8.3 Kimberly-Clark
• 8.4 Unicharm Corporation
• 8.5 Unilever plc.
• 8.6 Edgewell Personal Care
• 8.7 Premier FMCG (Lil-lets UK Limited)
• 8.8 Ontex
• 8.9 Kao corporation
• 8.10 First quality enterprises
• 8.11 Hengan international
• 8.12 Cora