パンティライナー市場規模：タイプ別、流通チャネル別：世界予測2023年～2032年

パンティライナーの世界市場は2023年から2032年にかけて3.9%のCAGRを記録します。

女性衛生に対する意識の高まりと、快適で便利な月経管理の重要性が需要を促進しています。世界銀行が統計で報告しているように、世界中で毎日3億人以上の女性が月経を経験している一方で、推定5億人が月経用品と月経衛生管理のための適切な施設の両方へのアクセスが不足しています。月経のニーズに適切に対応するためには、女子・女性は手頃な価格で適切な月経衛生用品を入手する必要があり、それによってパンティライナーの使用が促進されます。

さらに、パンティライナーにおける環境にやさしく生分解可能な選択肢への急速なシフトは、環境意識と一致しています。デザインと素材の革新は吸収性と快適性を向上させ、より多くの消費者を惹きつけています。さらに、ライフスタイルの変化、可処分所得の増加、利便性に対する嗜好の進化がパンティライナー市場の成長に寄与しています。

パンティライナー市場全体は、タイプ、流通チャネル、地域によって分類されます。

タイプに関しては、使い捨てセグメントは2023年から2032年にかけて3.9%のCAGRを記録します。その利便性と衛生上の利点から、女性は月経や日常の衛生ニーズにこれらの使い捨てオプションを好みます。使い捨てライナーは実用的な解決策を提供し、簡単な廃棄を保証し、感染のリスクを軽減します。消費者が効率的で衛生的な選択肢を求めるにつれてその人気は高まり続けており、使い捨てパンティライナーはパンティライナー業界の重要なセグメントとなっています。

流通チャネルに関しては、eコマース・チャネル・セグメントがCAGR 4.3％を記録し、2032年までにパンティライナー市場シェアを独占する可能性があります。オンライン・プラットフォームは、パンティライナーの便利で控えめかつ多様な品揃えを提供しています。買い物客は、自宅にいながら簡単に注文でき、幅広いブランドやサイズにアクセスできることを高く評価しています。このようなeコマースの拡大傾向は、消費者がパンティライナーのような個人衛生用品を購入する方法を変えつつあり、パンティライナー市場におけるオンライン販売チャネルの重要性を浮き彫りにしています。

地域別では、アジア太平洋のパンティライナー市場は2023年から2032年にかけて4.2％のCAGRを記録します。女性用衛生に対する意識の高まり、都市化、女性人口の増加などの動向がこの傾向に寄与しています。可処分所得水準が向上するにつれて、より多くの女性がパンティライナーを購入したり入手したりできるようになり、市場拡大の原動力となっています。女性の健康についてよりオープンにする文化的変化も需要を押し上げる重要な役割を果たしており、アジア太平洋地域はパンティライナーのダイナミックで急成長する市場となっています。

目次

第1章 調査手法と調査範囲

第2章 エグゼクティブサマリー

第3章 パンティライナー業界考察

• エコシステム分析
• 業界への影響要因
  • 促進要因
    • 急速な都市化と女性の識字率の向上
    • 女性の衛生に対する政府の取り組みの増加
    • パンティライナーに関する新製品の発売
    • オーガニック・パンティライナーに関する意識の高まり
  • 業界の潜在的リスク＆課題
    • 発展途上国におけるパンティライナーに関する社会的課題
    • パンティライナーに関する認識不足
• 成長可能性分析
  • タイプ別
  • 流通チャネル別
• COVID-19影響分析
• 規制状況
  • 米国
  • 欧州
• ポーター分析
• PESTEL分析

第4章 競合情勢

• イントロダクション
• 企業マトリックス分析
• 競合ダッシュボード
• 企業シェア分析
• ベンダーマトリクス分析
• 主要市場プレーヤーの競合分析
• 競合ポジショニングマトリックス
• 戦略展望マトリックス

第5章 パンティライナー市場規模・予測：タイプ別

• 主要動向：タイプ別
• 再利用型
• 使い捨てタイプ

第6章 パンティライナー市場規模・予測：流通チャネル別

• 主要動向：流通チャネル別
• 小売薬局
• 病院薬局
• eコマースチャネル
• 実店舗
• スーパーマーケット／ハイパーマーケット

第7章 パンティライナー市場規模・予測：地域別

• 主要地域動向
• 北米
  • 米国
  • カナダ
• 欧州
  • ドイツ
  • 英国
  • フランス
  • スペイン
  • イタリア
  • ロシア
  • ポーランド
  • スイス
  • ノルウェー
  • フィンランド
  • スウェーデン
  • デンマーク
  • オランダ
• アジア太平洋
  • 中国
  • 日本
  • インド
  • オーストラリア
  • 韓国
  • 台湾
  • インドネシア
  • ベトナム
• ラテンアメリカ
  • ブラジル
  • メキシコ
  • アルゼンチン
  • コロンビア
  • チリ
• 中東・アフリカ
  • 南アフリカ
  • サウジアラビア
  • アラブ首長国連邦
  • イスラエル

第8章 企業プロファイル

• Procter & Gamble
• Kimberly-Clark Corporation
• Edgewell Personal Care Company
• Hengan International Group Company Limited
• Kao Corporation
• Johnson & Johnson
• Unicharm Corporation
• Daio Paper Corporation
• Essity Aktiebolag
• Ontex
• First Quality Enterprises Inc

Data Tables

• TABLE 1. Product mapping
• TABLE 2. Market revenue, by type (2022)
• TABLE 3. Market share, by distribution channel (2022)
• TABLE 4. Market share, by region (2022)
• TABLE 5. Global panty liners market size, by region, 2018 - 2024 (USD Million)
• TABLE 6. Global panty liners market size, by region, 2025 - 2032 (USD Million)
• TABLE 7. Global panty liners market size, by region, 2018 - 2024 (Units)
• TABLE 8. Global panty liners market size, by region, 2025 - 2032 (Units)
• TABLE 9. Global panty liners market size, by type, 2018- 2024 (USD Million)
• TABLE 10. Global panty liners market size, by type, 2025- 2032 (USD Million)
• TABLE 11. Global panty liners market size, by type, 2018- 2024 (Units)
• TABLE 12. Global panty liners market size, by type, 2025- 2032 (Units)
• TABLE 13. Global panty liners market size, by distribution channel, 2018- 2024 (USD Million)
• TABLE 14. Global panty liners market size, by distribution channel, 2025- 2032 (USD Million)
• TABLE 15. Industry impact forces
• TABLE 16. Reusable market size, by region, 2018 - 2024 (USD Million)
• TABLE 17. Reusable market size, by region, 2025 - 2032 (USD Million)
• TABLE 18. Reusable market size, by region, 2018 - 2024 (Units)
• TABLE 19. Reusable market size, by region, 2025 - 2032 (Units)
• TABLE 20. Disposable market size, by region, 2018 - 2024 (USD Million)
• TABLE 21. Disposable market size, by region, 2025 - 2032 (USD Million)
• TABLE 22. Disposable market size, by region, 2018 - 2024 (Units)
• TABLE 23. Disposable market size, by region, 2025 - 2032 (Units)
• TABLE 24. Retail pharmacy market size, by region, 2018 - 2024 (USD Million)
• TABLE 25. Retail pharmacy market size, by region, 2025 - 2032 (USD Million)
• TABLE 26. Hospital pharmacy market size, by region, 2018 - 2024 (USD Million)
• TABLE 27. Hospital pharmacy market size, by region, 2025 - 2032 (USD Million)
• TABLE 28. E-commerce channels market size, by region, 2018 - 2024 (USD Million)
• TABLE 29. E-commerce channels market size, by region, 2025 - 2032 (USD Million)
• TABLE 30. Brick & mortar market size, by region, 2018 - 2024 (USD Million)
• TABLE 31. Brick & mortar market size, by region, 2025 - 2032 (USD Million)
• TABLE 32. Supermarket/hypermarket market size, by region, 2018 - 2024 (USD Million)
• TABLE 33. Supermarket/hypermarket market size, by region, 2025 - 2032 (USD Million)
• TABLE 34. North America panty liners market size, by country, 2018 - 2024 (USD Million)
• TABLE 35. North America panty liners market size, by country, 2025 - 2032 (USD Million)
• TABLE 36. North America panty liners market size, by country, 2025 - 2032 (Units)
• TABLE 37. North America panty liners market size, by country, 2018 - 2024 (Units)
• TABLE 38. North America panty liners market size, by type, 2018- 2024 (USD Million)
• TABLE 39. North America panty liners market size, by type, 2025- 2032 (USD Million)
• TABLE 40. North America panty liners market size, by type, 2018- 2024 (Units)
• TABLE 41. North America panty liners market size, by type, 2025- 2032 (Units)
• TABLE 42. North America panty liners market size, by distribution channel, 2018- 2024 (USD Million)
• TABLE 43. North America panty liners market size, by distribution channel, 2025- 2032 (USD Million)
• TABLE 44. U.S. panty liners market size, by type, 2018- 2024 (USD Million)
• TABLE 45. U.S. panty liners market size, by type, 2025- 2032 (USD Million)
• TABLE 46. U.S. panty liners market size, by type, 2018- 2024 (Units)
• TABLE 47. U.S. panty liners market size, by type, 2025- 2032 (Units)
• TABLE 48. U.S. panty liners market size, by distribution channel, 2018- 2024 (USD Million)
• TABLE 49. U.S. panty liners market size, by distribution channel, 2025- 2032 (USD Million)
• TABLE 50. Canada panty liners market size, by type, 2018- 2024 (USD Million)
• TABLE 51. Canada panty liners market size, by type, 2025- 2032 (USD Million)
• TABLE 52. Canada panty liners market size, by type, 2018- 2024 (Units)
• TABLE 53. Canada panty liners market size, by type, 2025- 2032 (Units)
• TABLE 54. Canada panty liners market size, by distribution channel, 2018- 2024 (USD Million)
• TABLE 55. Canada panty liners market size, by distribution channel, 2025- 2032 (USD Million)
• TABLE 56. Europe panty liners market size, by country, 2018 - 2024 (USD Million)
• TABLE 57. Europe panty liners market size, by country, 2025 - 2032 (USD Million)
• TABLE 58. Europe panty liners market size, by country, 2025 - 2032 (Units)
• TABLE 59. Europe panty liners market size, by country, 2018 - 2024 (Units)
• TABLE 60. Europe panty liners market size, by type, 2018- 2024 (USD Million)
• TABLE 61. Europe panty liners market size, by type, 2025- 2032 (USD Million)
• TABLE 62. Europe panty liners market size, by type, 2018- 2024 (Units)
• TABLE 63. Europe panty liners market size, by type, 2025- 2032 (Units)
• TABLE 64. Europe panty liners market size, by distribution channel, 2018- 2024 (USD Million)
• TABLE 65. Europe panty liners market size, by distribution channel, 2025- 2032 (USD Million)
• TABLE 66. Germany panty liners market size, by type, 2018- 2024 (USD Million)
• TABLE 67. Germany panty liners market size, by type, 2025- 2032 (USD Million)
• TABLE 68. Germany panty liners market size, by type, 2018- 2024 (Units)
• TABLE 69. Germany panty liners market size, by type, 2025- 2032 (Units)
• TABLE 70. Germany panty liners market size, by distribution channel, 2018- 2024 (USD Million)
• TABLE 71. Germany panty liners market size, by distribution channel, 2025- 2032 (USD Million)
• TABLE 72. UK panty liners market size, by type, 2018- 2024 (USD Million)
• TABLE 73. UK panty liners market size, by type, 2025- 2032 (USD Million)
• TABLE 74. UK panty liners market size, by type, 2018- 2024 (Units)
• TABLE 75. UK panty liners market size, by type, 2025- 2032 (Units)
• TABLE 76. UK panty liners market size, by distribution channel, 2018- 2024 (USD Million)
• TABLE 77. UK panty liners market size, by distribution channel, 2025- 2032 (USD Million)
• TABLE 78. France panty liners market size, by type, 2018- 2024 (USD Million)
• TABLE 79. France panty liners market size, by type, 2025- 2032 (USD Million)
• TABLE 80. France panty liners market size, by type, 2018- 2024 (Units)
• TABLE 81. France panty liners market size, by type, 2025- 2032 (Units)
• TABLE 82. France panty liners market size, by distribution channel, 2018- 2024 (USD Million)
• TABLE 83. France panty liners market size, by distribution channel, 2025- 2032 (USD Million)
• TABLE 84. Italy panty liners market size, by type, 2018- 2024 (USD Million)
• TABLE 85. Italy panty liners market size, by type, 2025- 2032 (USD Million)
• TABLE 86. Italy panty liners market size, by type, 2018- 2024 (Units)
• TABLE 87. Italy panty liners market size, by type, 2025- 2032 (Units)
• TABLE 88. Italy panty liners market size, by distribution channel, 2018- 2024 (USD Million)
• TABLE 89. Italy panty liners market size, by distribution channel, 2025- 2032 (USD Million)
• TABLE 90. Spain panty liners market size, by type, 2018- 2024 (USD Million)
• TABLE 91. Spain panty liners market size, by type, 2025- 2032 (USD Million)
• TABLE 92. Spain panty liners market size, by type, 2018- 2024 (Units)
• TABLE 93. Spain panty liners market size, by type, 2025- 2032 (Units)
• TABLE 94. Spain panty liners market size, by distribution channel, 2018- 2024 (USD Million)
• TABLE 95. Spain panty liners market size, by distribution channel, 2025- 2032 (USD Million)
• TABLE 96. Russia panty liners market size, by type, 2018- 2024 (USD Million)
• TABLE 97. Russia panty liners market size, by type, 2025- 2032 (USD Million)
• TABLE 98. Russia panty liners market size, by type, 2018- 2024 (Units)
• TABLE 99. Russia panty liners market size, by type, 2025- 2032 (Units)
• TABLE 100. Russia panty liners market size, by distribution channel, 2018- 2024 (USD Million)
• TABLE 101. Russia panty liners market size, by distribution channel, 2025- 2032 (USD Million)
• TABLE 102. Poland panty liners market size, by type, 2018- 2024 (USD Million)
• TABLE 103. Poland panty liners market size, by type, 2025- 2032 (USD Million)
• TABLE 104. Poland panty liners market size, by type, 2018- 2024 (Units)
• TABLE 105. Poland panty liners market size, by type, 2025- 2032 (Units)
• TABLE 106. Poland panty liners market size, by distribution channel, 2018- 2024 (USD Million)
• TABLE 107. Poland panty liners market size, by distribution channel, 2025- 2032 (USD Million)
• TABLE 108. Switzerland panty liners market size, by type, 2018- 2024 (USD Million)
• TABLE 109. Switzerland panty liners market size, by type, 2025- 2032 (USD Million)
• TABLE 110. Switzerland panty liners market size, by type, 2018- 2024 (Units)
• TABLE 111. Switzerland panty liners market size, by type, 2025- 2032 (Units)
• TABLE 112. Switzerland panty liners market size, by distribution channel, 2018- 2024 (USD Million)
• TABLE 113. Switzerland panty liners market size, by distribution channel, 2025- 2032 (USD Million)
• TABLE 114. Norway panty liners market size, by type, 2018- 2024 (USD Million)
• TABLE 115. Norway panty liners market size, by type, 2025- 2032 (USD Million)
• TABLE 116. Norway panty liners market size, by type, 2018- 2024 (Units)
• TABLE 117. Norway panty liners market size, by type, 2025- 2032 (Units)
• TABLE 118. Norway panty liners market size, by distribution channel, 2018- 2024 (USD Million)
• TABLE 119. Norway panty liners market size, by distribution channel, 2025- 2032 (USD Million)
• TABLE 120. Finland panty liners market size, by type, 2018- 2024 (USD Million)
• TABLE 121. Finland panty liners market size, by type, 2025- 2032 (USD Million)
• TABLE 122. Finland panty liners market size, by type, 2018- 2024 (Units)
• TABLE 123. Finland panty liners market size, by type, 2025- 2032 (Units)
• TABLE 124. Finland panty liners market size, by distribution channel, 2018- 2024 (USD Million)
• TABLE 125. Finland panty liners market size, by distribution channel, 2025- 2032 (USD Million)
• TABLE 126. Sweden panty liners market size, by type, 2018- 2024 (USD Million)
• TABLE 127. Sweden panty liners market size, by type, 2025- 2032 (USD Million)
• TABLE 128. Sweden panty liners market size, by type, 2018- 2024 (Units)
• TABLE 129. Sweden panty liners market size, by type, 2025- 2032 (Units)
• TABLE 130. Sweden panty liners market size, by distribution channel, 2018- 2024 (USD Million)
• TABLE 131. Sweden panty liners market size, by distribution channel, 2025- 2032 (USD Million)
• TABLE 132. Denmark panty liners market size, by type, 2018- 2024 (USD Million)
• TABLE 133. Denmark panty liners market size, by type, 2025- 2032 (USD Million)
• TABLE 134. Denmark panty liners market size, by type, 2018- 2024 (Units)
• TABLE 135. Denmark panty liners market size, by type, 2025- 2032 (Units)
• TABLE 136. Denmark panty liners market size, by distribution channel, 2018- 2024 (USD Million)
• TABLE 137. Denmark panty liners market size, by distribution channel, 2025- 2032 (USD Million)
• TABLE 138. The Netherlands panty liners market size, by type, 2018- 2024 (USD Million)
• TABLE 139. The Netherlands panty liners market size, by type, 2025- 2032 (USD Million)
• TABLE 140. The Netherlands panty liners market size, by type, 2018- 2024 (Units)
• TABLE 141. The Netherlands panty liners market size, by type, 2025- 2032 (Units)
• TABLE 142. The Netherlands panty liners market size, by distribution channel, 2018- 2024 (USD Million)
• TABLE 143. The Netherlands panty liners market size, by distribution channel, 2025- 2032 (USD Million)
• TABLE 144. Asia Pacific panty liners market size, by country, 2018- 2024 (USD Million)
• TABLE 145. Asia Pacific panty liners market size, by country, 2025- 2032 (USD Million)
• TABLE 146. Asia Pacific panty liners market size, by country, 2025 - 2032 (Units)
• TABLE 147. Asia Pacific panty liners market size, by country, 2018 - 2024 (Units)
• TABLE 148. Asia Pacific panty liners market size, by type, 2018- 2024 (USD Million)
• TABLE 149. Asia Pacific panty liners market size, by type, 2025- 2032 (USD Million)
• TABLE 150. Asia Pacific panty liners market size, by type, 2018- 2024 (Units)
• TABLE 151. Asia Pacific panty liners market size, by type, 2025- 2032 (Units)
• TABLE 152. Asia Pacific panty liners market size, by distribution channel, 2018- 2024 (USD Million)
• TABLE 153. Asia Pacific panty liners market size, by distribution channel, 2025- 2032 (USD Million)
• TABLE 154. China panty liners market size, by type, 2018- 2024 (USD Million)
• TABLE 155. China panty liners market size, by type, 2025- 2032 (USD Million)
• TABLE 156. China panty liners market size, by type, 2018- 2024 (Units)
• TABLE 157. China panty liners market size, by type, 2025- 2032 (Units)
• TABLE 158. China panty liners market size, by distribution channel, 2018- 2024 (USD Million)
• TABLE 159. China panty liners market size, by distribution channel, 2025- 2032 (USD Million)
• TABLE 160. Japan panty liners market size, by type, 2018- 2024 (USD Million)
• TABLE 161. Japan panty liners market size, by type, 2025- 2032 (USD Million)
• TABLE 162. Japan panty liners market size, by type, 2018- 2024 (Units)
• TABLE 163. Japan panty liners market size, by type, 2025- 2032 (Units)
• TABLE 164. Japan panty liners market size, by distribution channel, 2018- 2024 (USD Million)
• TABLE 165. Japan panty liners market size, by distribution channel, 2025- 2032 (USD Million)
• TABLE 166. India panty liners market size, by type, 2018- 2024 (USD Million)
• TABLE 167. India panty liners market size, by type, 2025- 2032 (USD Million)
• TABLE 168. India panty liners market size, by type, 2018- 2024 (Units)
• TABLE 169. India panty liners market size, by type, 2025- 2032 (Units)
• TABLE 170. India panty liners market size, by distribution channel, 2018- 2024 (USD Million)
• TABLE 171. India panty liners market size, by distribution channel, 2025- 2032 (USD Million)
• TABLE 172. Australia panty liners market size, by type, 2018- 2024 (USD Million)
• TABLE 173. Australia panty liners market size, by type, 2025- 2032 (USD Million)
• TABLE 174. Australia panty liners market size, by type, 2018- 2024 (Units)
• TABLE 175. Australia panty liners market size, by type, 2025- 2032 (Units)
• TABLE 176. Australia panty liners market size, by distribution channel, 2018- 2024 (USD Million)
• TABLE 177. Australia panty liners market size, by distribution channel, 2025- 2032 (USD Million)
• TABLE 178. South Korea panty liners market size, by type, 2018- 2024 (USD Million)
• TABLE 179. South Korea panty liners market size, by type, 2025- 2032 (USD Million)
• TABLE 180. South Korea panty liners market size, by type, 2018- 2024 (Units)
• TABLE 181. South Korea panty liners market size, by type, 2025- 2032 (Units)
• TABLE 182. South Korea panty liners market size, by distribution channel, 2018- 2024 (USD Million)
• TABLE 183. South Korea panty liners market size, by distribution channel, 2025- 2032 (USD Million)
• TABLE 184. Indonesia panty liners market size, by type, 2018- 2024 (USD Million)
• TABLE 185. Indonesia panty liners market size, by type, 2025- 2032 (USD Million)
• TABLE 186. Indonesia panty liners market size, by type, 2018- 2024 (Units)
• TABLE 187. Indonesia panty liners market size, by type, 2025- 2032 (Units)
• TABLE 188. Indonesia panty liners market size, by distribution channel, 2018- 2024 (USD Million)
• TABLE 189. Indonesia panty liners market size, by distribution channel, 2025- 2032 (USD Million)
• TABLE 190. Taiwan panty liners market size, by type, 2018- 2024 (USD Million)
• TABLE 191. Taiwan panty liners market size, by type, 2025- 2032 (USD Million)
• TABLE 192. Taiwan panty liners market size, by type, 2018- 2024 (Units)
• TABLE 193. Taiwan panty liners market size, by type, 2025- 2032 (Units)
• TABLE 194. Taiwan panty liners market size, by distribution channel, 2018- 2024 (USD Million)
• TABLE 195. Taiwan panty liners market size, by distribution channel, 2025- 2032 (USD Million)
• TABLE 196. Vietnam panty liners market size, by type, 2018- 2024 (USD Million)
• TABLE 197. Vietnam panty liners market size, by type, 2025- 2032 (USD Million)
• TABLE 198. Vietnam panty liners market size, by type, 2018- 2024 (Units)
• TABLE 199. Vietnam panty liners market size, by type, 2025- 2032 (Units)
• TABLE 200. Vietnam panty liners market size, by distribution channel, 2018- 2024 (USD Million)
• TABLE 201. Vietnam panty liners market size, by distribution channel, 2025- 2032 (USD Million)
• TABLE 202. Latin America panty liners market size, by country, 2018- 2024 (USD Million)
• TABLE 203. Latin America panty liners market size, by country, 2025- 2032 (USD Million)
• TABLE 204. Latin America panty liners market size, by country, 2025 - 2032 (Units)
• TABLE 205. Latin America panty liners market size, by country, 2018 - 2024 (Units)
• TABLE 206. Latin America panty liners market size, by type, 2018- 2024 (USD Million)
• TABLE 207. Latin America panty liners market size, by type, 2025- 2032 (USD Million)
• TABLE 208. Latin America panty liners market size, by type, 2018- 2024 (Units)
• TABLE 209. Latin America panty liners market size, by type, 2025- 2032 (Units)
• TABLE 210. Latin America panty liners market size, by distribution channel, 2018- 2024 (USD Million)
• TABLE 211. Latin America panty liners market size, by distribution channel, 2025- 2032 (USD Million)
• TABLE 212. Brazil panty liners market size, by type, 2018- 2024 (USD Million)
• TABLE 213. Brazil panty liners market size, by type, 2025- 2032 (USD Million)
• TABLE 214. Brazil panty liners market size, by type, 2018- 2024 (Units)
• TABLE 215. Brazil panty liners market size, by type, 2025- 2032 (Units)
• TABLE 216. Brazil panty liners market size, by distribution channel, 2018- 2024 (USD Million)
• TABLE 217. Brazil panty liners market size, by distribution channel, 2025- 2032 (USD Million)
• TABLE 218. Mexico panty liners market size, by type, 2018- 2024 (USD Million)
• TABLE 219. Mexico panty liners market size, by type, 2025- 2032 (USD Million)
• TABLE 220. Mexico panty liners market size, by type, 2018- 2024 (Units)
• TABLE 221. Mexico panty liners market size, by type, 2025- 2032 (Units)
• TABLE 222. Mexico panty liners market size, by distribution channel, 2018- 2024 (USD Million)
• TABLE 223. Mexico panty liners market size, by distribution channel, 2025- 2032 (USD Million)
• TABLE 224. Argentina panty liners market size, by type, 2018- 2024 (USD Million)
• TABLE 225. Argentina panty liners market size, by type, 2025- 2032 (USD Million)
• TABLE 226. Argentina panty liners market size, by type, 2018- 2024 (Units)
• TABLE 227. Argentina panty liners market size, by type, 2025- 2032 (Units)
• TABLE 228. Argentina panty liners market size, by distribution channel, 2018- 2024 (USD Million)
• TABLE 229. Argentina panty liners market size, by distribution channel, 2025- 2032 (USD Million)
• TABLE 230. Colombia panty liners market size, by type, 2018- 2024 (USD Million)
• TABLE 231. Colombia panty liners market size, by type, 2025- 2032 (USD Million)
• TABLE 232. Colombia panty liners market size, by type, 2018- 2024 (Units)
• TABLE 233. Colombia panty liners market size, by type, 2025- 2032 (Units)
• TABLE 234. Colombia panty liners market size, by distribution channel, 2018- 2024 (USD Million)
• TABLE 235. Colombia panty liners market size, by distribution channel, 2025- 2032 (USD Million)
• TABLE 236. Chile panty liners market size, by type, 2018- 2024 (USD Million)
• TABLE 237. Chile panty liners market size, by type, 2025- 2032 (USD Million)
• TABLE 238. Chile panty liners market size, by type, 2018- 2024 (Units)
• TABLE 239. Chile panty liners market size, by type, 2025- 2032 (Units)
• TABLE 240. Chile panty liners market size, by distribution channel, 2018- 2024 (USD Million)
• TABLE 241. Chile panty liners market size, by distribution channel, 2025- 2032 (USD Million)
• TABLE 242. MEA panty liners market size, by country, 2018- 2024 (USD Million)
• TABLE 243. MEA panty liners market size, by country, 2025- 2032 (USD Million)
• TABLE 244. MEA panty liners market size, by country, 2025 - 2032 (Units)
• TABLE 245. MEA panty liners market size, by country, 2018 - 2024 (Units)
• TABLE 246. MEA panty liners market size, by type, 2018- 2024 (USD Million)
• TABLE 247. MEA panty liners market size, by type, 2025- 2032 (USD Million)
• TABLE 248. MEA panty liners market size, by type, 2018- 2024 (Units)
• TABLE 249. MEA panty liners market size, by type, 2025- 2032 (Units)
• TABLE 250. MEA panty liners market size, by distribution channel, 2018- 2024 (USD Million)
• TABLE 251. MEA panty liners market size, by distribution channel, 2025- 2032 (USD Million)
• TABLE 252. South Africa panty liners market size, by type, 2018- 2024 (USD Million)
• TABLE 253. South Africa panty liners market size, by type, 2025- 2032 (USD Million)
• TABLE 254. South Africa panty liners market size, by type, 2018- 2024 (Units)
• TABLE 255. South Africa panty liners market size, by type, 2025- 2032 (Units)
• TABLE 256. South Africa panty liners market size, by distribution channel, 2018- 2024 (USD Million)
• TABLE 257. South Africa panty liners market size, by distribution channel, 2025- 2032 (USD Million)
• TABLE 258. Saudi Arabia panty liners market size, by type, 2018- 2024 (USD Million)
• TABLE 259. Saudi Arabia panty liners market size, by type, 2025- 2032 (USD Million)
• TABLE 260. Saudi Arabia panty liners market size, by type, 2018- 2024 (Units)
• TABLE 261. Saudi Arabia panty liners market size, by type, 2025- 2032 (Units)
• TABLE 262. Saudi Arabia panty liners market size, by distribution channel, 2018- 2024 (USD Million)
• TABLE 263. Saudi Arabia panty liners market size, by distribution channel, 2025- 2032 (USD Million)
• TABLE 264. UAE panty liners market size, by type, 2018- 2024 (USD Million)
• TABLE 265. UAE panty liners market size, by type, 2025- 2032 (USD Million)
• TABLE 266. UAE panty liners market size, by type, 2018- 2024 (Units)
• TABLE 267. UAE panty liners market size, by type, 2025- 2032 (Units)
• TABLE 268. UAE panty liners market size, by distribution channel, 2018- 2024 (USD Million)
• TABLE 269. UAE panty liners market size, by distribution channel, 2025- 2032 (USD Million)
• TABLE 270. Israel panty liners market size, by type, 2018- 2024 (USD Million)
• TABLE 271. Israel panty liners market size, by type, 2025- 2032 (USD Million)
• TABLE 272. Israel panty liners market size, by type, 2018- 2024 (Units)
• TABLE 273. Israel panty liners market size, by type, 2025- 2032 (Units)
• TABLE 274. Israel panty liners market size, by distribution channel, 2018- 2024 (USD Million)
• TABLE 275. Israel panty liners market size, by distribution channel, 2025- 2032 (USD Million)

Charts & Figures

• FIG. 1 Market estimation and forecast methodology
• FIG. 2 Market forecasting methodology
• FIG. 3 Breakdown of primary participants
• FIG. 4 Global panty liners industry 360 degree synopsis, 2018 - 2032
• FIG. 5 Industry ecosystem analysis
• FIG. 6 Growth potential analysis, by type
• FIG. 7 Growth potential analysis, by distribution channel
• FIG. 8 Porter's analysis
• FIG. 9 PESTEL analysis
• FIG. 10 Company matrix analysis, 2022
• FIG. 11 Competitive dashboard, 2022
• FIG. 12 Company market share analysis, 2022
• FIG. 13 Competitive analysis of major market players
• FIG. 14 Competitive positioning matrix
• FIG. 15 Strategic outlook matrix

Global Panty Liners Market will witness a 3.9% CAGR between 2023 and 2032. Growing awareness of feminine hygiene and the importance of comfortable and convenient menstruation management fuels demand. As reported by the World Bank, every day, over 300 million women across the globe experience menstruation, while an estimated 500 million lack access to both menstrual products and suitable facilities for managing their menstrual hygiene, as reported by statistics. In order to adequately address their menstrual needs, girls and women need access to affordable and suitable menstrual hygiene products, thereby encouraging the use of panty liners.

Furthermore, the rapid shift towards eco-friendly and biodegradable options in panty liners aligns with environmental consciousness. Innovations in design and materials offer improved absorption and comfort, attracting more consumers. Moreover, changing lifestyles, increasing disposable incomes, and evolving preferences for convenience contribute to the growth of the panty liners market.

The overall Panty Liners Market is classified based on type, distribution channel, and region.

Regarding type, the disposable segment will witness a 3.9% CAGR from 2023 to 2032. Owing to their convenience and hygiene benefits, women prefer these single-use options for menstrual and daily hygiene needs. Disposable liners provide a practical solution, ensuring easy disposal and reducing the risk of infections. Their popularity continues growing as consumers seek efficient and sanitary options, making disposable panty liners a significant segment of the panty liners industry.

With respect to the distribution channel, the e-commerce channel segment will register a 4.3% CAGR and could dominate the panty liners market share by 2032. Online platforms offer a convenient, discreet, and diverse selection of panty liners. Shoppers appreciate the ease of ordering from the comfort of their homes and the ability to access a wide range of brands and sizes. This growing trend in e-commerce is reshaping how consumers purchase personal hygiene products like panty liners, highlighting the importance of online sales channels in the panty liners market.

Regionally, Asia Pacific panty liners market will record a 4.2% CAGR from 2023 to 2032. Factors such as increasing awareness of feminine hygiene, urbanization, and a rising female population contribute to this trend. As disposable income levels improve, more women can afford and access panty liners, driving market expansion. The cultural shift towards greater openness about women's health also plays a crucial role in boosting demand, making the Asia-Pacific region a dynamic and rapidly growing market for panty liners.

Table of Contents

Chapter 1 Methodology & Scope

• 1.1 Methodology
• 1.2 Market scope & definitions
• 1.3 Base estimates and calculations
  • 1.3.1 North America
  • 1.3.2 Europe
  • 1.3.3 Asia Pacific
  • 1.3.4 Latin America
  • 1.3.5 MEA
• 1.4 Forecast calculations
• 1.5 Data validation
• 1.6 COVID-19 impact analysis at global level
• 1.7 Data sources
  • 1.7.1 Secondary
    • 1.7.1.1 Paid sources
    • 1.7.1.2 Unpaid sources
  • 1.7.2 Primary

Chapter 2 Executive Summary

• 2.1 Panty liners industry 360 degree synopsis, 2018 - 2032 (USD Million)
  • 2.1.1 Business trends
  • 2.1.2 Regional trends (USD Million & Units)
  • 2.1.3 Type trends (USD Million & Units)
  • 2.1.4 Distribution channel trends

Chapter 3 Panty Liners Industry Insights

• 3.1 Industry ecosystem analysis
• 3.2 Industry impact forces
  • 3.2.1 Growth drivers
    • 3.2.1.1 Rapid urbanization and growing literacy rate among women
    • 3.2.1.2 Increasing government initiatives towards female hygiene
    • 3.2.1.3 Novel product launches related to panty liners
    • 3.2.1.4 Rising awareness regarding organic panty liners
  • 3.2.2 Industry pitfalls & challenges
    • 3.2.2.1 Social challenges associated with panty liners in developing countries
    • 3.2.2.2 Lack of awareness regarding panty liners
• 3.3 Growth potential analysis
  • 3.3.1 By type
  • 3.3.2 By distribution channel
• 3.4 COVID- 19 impact analysis
• 3.5 Regulatory landscape
  • 3.5.1 U.S.
  • 3.5.2 Europe
• 3.6 Porter's analysis
• 3.7 PESTEL analysis

Chapter 4 Competitive Landscape, 2022

• 4.1 Introduction
• 4.2 Company matrix analysis, 2022
• 4.3 Competitive dashboard, 2022
• 4.4 Company market share analysis, 2022
• 4.5 Vendor matrix analysis, 2022
• 4.6 Competitive analysis of major market players
• 4.7 Competitive positioning matrix
• 4.8 Strategic outlook matrix

Chapter 5 Panty Liners Market Size and Forecast, By Type (USD Million & Units)

• 5.1 Key trends, by type
• 5.2 Reusable
• 5.3 Disposable

Chapter 6 Panty Liners Market Size and Forecast, By Distribution Channel (USD Million)

• 6.1 Key trends, by distribution channel
• 6.2 Retail pharmacy
• 6.3 Hospital pharmacy
• 6.4 E-commerce channels
• 6.5 Brick & mortar
• 6.6 Supermarket/hypermarket

Chapter 7 Panty Liners Market Size and Forecast, By Region (USD Million & Units)

• 7.1 Key regional trends
• 7.2 North America
  • 7.2.1 U.S.
  • 7.2.2 Canada
• 7.3 Europe
  • 7.3.1 Germany
  • 7.3.2 UK
  • 7.3.3 France
  • 7.3.4 Spain
  • 7.3.5 Italy
  • 7.3.6 Russia
  • 7.3.7 Poland
  • 7.3.8 Switzerland
  • 7.3.9 Norway
  • 7.3.10 Finland
  • 7.3.11 Sweden
  • 7.3.12 Denmark
  • 7.3.13 The Netherlands
• 7.4 Asia Pacific
  • 7.4.1 China
  • 7.4.2 Japan
  • 7.4.3 India
  • 7.4.4 Australia
  • 7.4.5 South Korea
  • 7.4.6 Taiwan
  • 7.4.7 Indonesia
  • 7.4.8 Vietnam
• 7.5 Latin America
  • 7.5.1 Brazil
  • 7.5.2 Mexico
  • 7.5.3 Argentina
  • 7.5.4 Colombia
  • 7.5.5 Chile
• 7.6 Middle East & Africa
  • 7.6.1 South Africa
  • 7.6.2 Saudi Arabia
  • 7.6.3 UAE
  • 7.6.4 Israel

Chapter 8 Company Profiles

• 8.1 Procter & Gamble
• 8.2 Kimberly-Clark Corporation
• 8.3 Edgewell Personal Care Company
• 8.4 Hengan International Group Company Limited
• 8.5 Kao Corporation
• 8.6 Johnson & Johnson
• 8.7 Unicharm Corporation
• 8.8 Daio Paper Corporation
• 8.9 Essity Aktiebolag
• 8.10 Ontex
• 8.11 First Quality Enterprises Inc