世界の家庭用品部門における機会（2024年）

世界の家庭用品部門の市場規模は、2023年に3,140億米ドルであり、2028年までに3,962億米ドルに達すると予測され、2023年～2028年にCAGRで4.8％の成長が見込まれます。2023年の同部門における最大の地域は南北アメリカで、金額シェアは36.5%、次いでアジア太平洋の31.3%です。2023年、ティッシュ・衛生が世界全体の売上の42.1％を占める最大のカテゴリとなり、テキスタイル洗浄製品が28.6％でこれに続きました。全カテゴリの中で、汎用クリーナーは2023年～2028年のCAGRがもっとも速く、6.4％を記録する見込みです。

消費者のウェルビーイングへの関心が高まる中、健康とウェルネスの特徴を持つ家庭用品への需要が増加しています。消費者はまた、複数の恩恵を持つ家庭用品を求めています。消費者は、健康への懸念から、成分の使用に関する透明性を優先しています。そのため、ブランドは消費者を惹き付けるために、家庭用品に安全な成分を導入することに注力しています。

当レポートでは、世界の家庭用品部門について調査し、成分、製品表示、ラベリング、流通、包装などに関する将来見通しを提供しています。また、各地域の産業規模、成長促進要因、最新動向、将来の抑制要因も取り上げています。

目次

• エグゼクティブサマリー
• 部門の概要
• 世界の概要
• アジア太平洋の概要
• 中東・アフリカの概要
• アメリカの概要
• 西欧の概要
• 東欧の概要
• 家庭用品：世界の課題
• カテゴリの金額シェアパターンの変化
• 消費レベルの変化：アジア太平洋（2018年～2028年）
• 消費レベルの変化：中東・アフリカ（2018年～2028年）
• 消費レベルの変化：南北アメリカ（2018年～2028年）
• 消費レベルの変化：西欧（2018年～2028年）
• 消費レベルの変化：東欧（2018年～2028年）
• 将来性の高い国の特定：地域別
• 将来性の高い国の特定：地域別
• 調査手法 - 将来性の高い国の特定
• 国の詳細
• 将来性の高い国の分析
• 将来見通し
• 競合環境
• 主要企業 - 世界（金額）
• 主要企業とブランドのシェア分析 - 世界
• 主要企業とブランドのシェア分析：地域別
• 競合情勢 - 市場分析
• プライベートブランドの市場シェア
• プライベートブランドのシェア分析：地域別
• プライベートブランドのシェア分析：カテゴリ別
• 主な流通チャネル
• 主な流通チャネルのシェア - 世界/地域レベル
• 主な包装形式
• 成長分析：主なパック材料、パックタイプ別
• 成長分析：クロージャータイプ、一次外装タイプ別
• 産業指標
• 世界の特許出願
• 世界のジョブ分析
• 世界の取引
• 付録
• 定義
• GlobalDataについて

The global household products sector was valued at $314 billion in 2023 and is forecast to record a compound annual growth rate (CAGR) of 4.8% during 2023-28, to reach $396.2 billion in 2028. The Americas represented the largest region in the sector in 2023, with a value share of 36.5%, followed by Asia-Pacific with 31.3%. In 2023, tissue & hygiene was the largest category, accounting for 42.1% of overall global value sales, distantly followed by textile washing products at 28.6%. Among all the categories, general purpose cleaners is set to record the fastest value CAGR during 2023-28, at 6.4%.

Provides an overview of current household products scenario regarding the future outlook in terms of ingredients, product claims, labeling, distribution, and packaging. The analysis also covers regional overview across five regions - Asia-Pacific, Middle East and Africa, Americas, Western Europe, and Eastern Europe - highlighting industry size, growth drivers, latest developments, and future inhibitors for the regions.

With growing wellbeing concerns among consumers, there has been an increase in demand for household products with health and wellness aspects. Consumers are also seeking household products with multiple benefits as they perceive them to be of good value for money. Consumers are prioritizing transparency regarding the ingredient usage owing to health concerns. Therefore, brands are focusing on introducing safe ingredients in household products to attract consumers.

Scope

This report brings together multiple data sources to provide a comprehensive overview of the global household products sector, analyzing data from 108 countries. It includes analysis on the following -

• Sector overview: Provides an overview of the current sector scenarios in terms of ingredients, manufacturer claims, labeling, and packaging. The analysis also provides a regional overview across five regions-Asia-Pacific, Middle East and Africa (MEA), the Americas, Western Europe, and Eastern Europe-highlighting sector size, growth drivers, the latest developments, and future challenges for each region. This data includes both on-trade and off-trade data.
• Change in consumption: Provides an overview of consumption changes in the household products categories over 2018-28 at global and regional levels.
• High-potential countries: Provides risk-reward analysis of the top high-potential countries in each region based on market assessment, economic development, governance indicators, sociodemographic factors, and technological infrastructure.
• Country and regional analysis: Provides a deep-dive analysis of 10 high-potential countries covering value growth during 2023-28 and key trends. It also includes regional analysis covering the future outlook for each region.
• Competitive environment and brand shares: Provides an overview of the leading companies and brands at global and regional levels. Market shares of brands and private labels in each region are also detailed.
• Key distribution channels: Provides an analysis of the leading distribution channels in the global household products sector in 2023. It covers "dollar stores", variety stores and general merchandise retailers, B-2-B supply, cash & carries and warehouse clubs, chemists/pharmacies, convenience stores, department stores, direct sellers, e-retailers, health & beauty stores, hypermarkets & supermarkets, parapharmacies/drugstores, and others.
• Packaging analysis*: The report provides percentage share (in 2023) and growth analysis (during 2023-28) for various pack materials, pack types, closures, and primary outer types based on volume sales of household products.

Reasons to Buy

• Manufacturers and retailers seek latest information on how the market is evolving to formulate their sales and marketing strategies. There is also demand for authentic market data with a high level of detail. This report has been created to provide its readers with up-to-date information and analysis to uncover emerging opportunities of growth within the sector in the region
• The report provides a detailed analysis of the countries in the region, covering the key challenges, competitive landscape and demographic analysis, that can help companies gain insight into the country specific nuances
• The analysts have also placed a significant emphasis on the key trends that drive consumer choice and the future opportunities that can be explored in the region, than can help companies in revenue expansion
• To gain competitive intelligence about leading brands in the sector in the region with information about their market share and growth rates

Table of Contents

Table of Contents

• Executive Summary
• Sector Overview
• Global Overview
• Asia-Pacific Overview
• MEA Overview
• Americas Overview
• Western Europe Overview
• Eastern Europe Overview
• Household Products: Global Challenges
• Shift in Categories' Value Share Patterns
• Change in Consumption Levels: Asia-Pacific, 2018-28
• Change in Consumption Levels: MEA, 2018-28
• Change in Consumption Levels: Americas, 2018-28
• Change in Consumption Levels: Western Europe, 2018-28
• Change in Consumption Levels: Eastern Europe, 2018-28
• Identifying High-Potential Countries by Region
• Identifying High-Potential Countries by Region
• Methodology - Identifying High-Potential Countries
• Country Deep Dive
• High-Potential Country Analysis
• Future Outlook
• Competitive Environment
• Leading Companies by Value - Global
• Leading Companies and Brands Share Analysis - Global
• Leading Companies and Brands Share Analysis by Region
• Competitive Landscape - Market Analysis
• Market Share of Private Labels
• Private Labels' Share Analysis by Region
• Private Labels' Share Analysis by Category
• Key Distribution Channels
• Share of Key Distribution Channels - Global and Regional Level
• Key Packaging Formats
• Growth Analysis by Key Pack Material and Pack Type
• Growth Analysis by Closure Type and Primary Outer Type
• Select Industry Metrics
• Global Patent Filings
• Global Job Analytics
• Global Deals
• Appendix
• Definitions
• About GlobalData