消費財におけるジェネレーションZ - テーマ別調査

ジェネレーションZは、将来の変化を促進し、消費者としてこれまでの世代とは異なるニーズや要求を有しているため、市場において重要な消費者となっています。デジタル戦略はジェネレーションZの消費習慣に大きな影響を与え、また価格や持続可能性の信頼性も選択に影響を及ぼしています。

当レポートでは、消費財におけるジェネレーションZに焦点を当て、消費財メーカーが実施するパーソナライゼーション、利便性、デジタルソリューション、ハイパーターゲティング製品などの戦略がジェネレーションZに与える影響を分析するほか、消費財業界に関連するM&A案件や業界分析の評価などの情報を提供しています。

目次

• エグゼクティブサマリー
• プレイヤー
• テーマ別ブリーフィング
• 動向
• 業界分析
• 企業
• セクタースコアカード
• 用語集
• 参考文献
• テーマ別調査手法
• GlobalDataについて
• お問い合わせ

This report analyzes the impact of strategies implemented by consumer goods companies on Generation Z. These feature: personalization, convenience, digital solutions, and hyper-targeted products. All of these are strategies that attract Generation Z consumers and makes them desire products from particular brands. This report also assesses M&A deals and industry analysis relating to this cohort in the consumer goods industry.

Generation Z are vital consumers in the market as they are driving the future of change and have different needs/demands to previous generations as consumers. Digital strategies have had a huge impact on their spending habits, as well as this, price and sustainability credentials also influence their choices.

Scope

• Generation Z are diversifying the consumer goods sector.
• Sustainability is key to this generation in the consumer goods industry.
• Online purchases are increasingly popular with Generation Z as they have grown up with these being easily accessible to them.

Reasons to Buy

• Gain broader knowledge on the preferences of Gen Z and how companies can target them.
• Explore the reasons why this generation make purchasing decisions that other generations do not.
• Explore companies that have targeted this generation successfully.

Table of Contents

Table of Contents

• Executive Summary
• Players
• Thematic Briefing
• Trends
• Industry Analysis
• Companies
• Sector Scorecards
• Glossary
• Further Reading
• Our Thematic Research Methodology
• About GlobalData
• Contact Us