エンタープライズモビリティのラテンアメリカ市場、2025-2030年

コンプライアンス要件、5Gネットワーク、従業員の満足度と生産性向上を目指すワークプレイス動向の変化が成長を牽引

エンタープライズモビリティ市場は、モバイルデバイス、ソフトウェアアプリケーション、テクノロジーサービスを企業の業務や戦略に統合する通信サービスに焦点を当てています。市場は、携帯電話ベースサービス、モバイルインターネットソリューション、セルラーIoTサービス、衛星IoTサービスの4つの主要セグメントに分類されます。

本調査では、特に携帯電話ベースサービスに焦点を当てます。地理的範囲はラテンアメリカ（LATAM）であり、アルゼンチン、ブラジル、チリ、コロンビア、メキシコに重点を置いています。業界規模を評価するため、調査は国別（その他のLATAMを含む）の収益に基づいており、米ドル（$）で計算しています。

この分析では、主な市場促進要因、抑制要因、業界規制、現在の市場動向と新たな市場動向を調査し、エンタープライズモビリティサービスに対する需要を変革する要因についての洞察を提供しています。また、主要企業、主要な競合戦略、利害関係者や市場関係者が活用すべきこの市場から生まれる成長機会についても分析しています。基準年は2024年、予測期間は2025年から2030年です。

収益予測

基準年である2021年の収益は63億7,690万米ドルと推定され、調査期間2024～2030年のCAGRは3.5%です。

主な競合企業

• Claro Argentina
• Movistar Argentina
• Personal Argentina
• America Movil (Brazil)
• Vivo
• TIM Brasil
• Claro Chile
• Telefonica Chile
• Entel
• Claro Colombia
• Telefonica Colombia
• Tigo
• Telcel (Mexico)
• Movistar Mexico
• AT&T
• Pulsus
• Aranda
• BM Coder
• Ivanti
• Citrix Systems (US)
• VMware, Inc. (US)
• Applivery
• Manage Engine
• Level Blue
• Cisco Systems, Inc. (US)
• Ivanti (US)
• AWS
• Google
• CISCO Systems, Inc. (US)
• Microsoft Intune
• IBM MaaS360
• Apple
• Samsung
• Xiaomi
• LG
• Motorola

目次

調査範囲

• 分析範囲
• セグメンテーション
• 主な定義
• 携帯電話ベースソリューション
• 携帯電話ベースソリューション：先端サービス
• 携帯電話ベースソリューション：先端機能
• エンタープライズモビリティの展開タイプ

戦略的インペラティブ

• なぜ成長が難しくなっているのか？
• The Strategic Imperative 8（TM）
• エンタープライズモビリティ業界に対する戦略的インペラティブトップ3の影響

エコシステム

• エンタープライズモビリティベンダー
• 競合戦略
• 主な競合企業

成長機会分析

• 市場動向
• コンプライアンス規制
• セキュリティのベストプラクティス
• 成長指標
• 成長促進要因
• 成長抑制要因
• 価格：コンシューマー vs. エンタープライズクライアント
• エンタープライズ向け価格モデル

予測分析

• サブスクリプション別の市場シェア
• サブスクリプション予測
• 国別のサブスクリプション予測
• 国別のサブスクリプション予測分析
• 国別のユーザーあたり平均収益ARPUと収益シェア
• 国別のARPUと収益シェア分析
• 収益予測
• 国別の収益予測
• 国別の収益分析
• 市場洞察

成長機会ユニバース

• 成長機会1：カスタマイズされたMAMソリューション
• 成長機会2：政府機関向けモビリティソリューション
• 成長機会3：ブロックチェーン・AIによるサイバーセキュリティ強化

次のステップ

• 成長機会のメリットと影響
• 次のステップ
• 資料リスト
• 免責事項

Compliance Requirements, 5G Networks, and Changing Workplace Trends to Enhance Employee Satisfaction and Productivity are Driving Growth

The enterprise mobility market focuses on communication services that integrate mobile devices, software applications, and technology services into a company's operations and strategies. The market is categorized into 4 major segments, namely, mobile phone-based services, mobile internet solutions, cellular IoT services, and satellite IoT services.

This study will concentrate specifically on mobile phone-based services. The geographic scope of this study includes Latin America (LATAM), with a focus on Argentina, Brazil, Chile, Colombia, and Mexico. To assess the industry size, the research is based on revenue by country (including the rest of LATAM) and calculated in US dollars ($).

The analysis examines key drivers, restraints, industry regulations, and current and emerging market trends, providing insights into factors transforming enterprise demand for mobility services. The analysis also identifies key players, their principal competitive strategies, and the growth opportunities emerging from this market for stakeholders and market players to leverage. The base year is 2024, and the forecast period is from 2025 to 2030.

Revenue Forecast

The revenue estimate for the base year 2021 is $6,376.9 million with a CAGR of 3.5% for the study period 2024-2030.

Scope of Analysis

• The enterprise mobility industry encompasses 4 major categories: Mobile phone-based services, mobile internet services, cellular IoT services, and satellite IoT services. In this study, the focus will be on mobile phone-based services, that is, corporate mobile phone-based services
• Mobile phone-based services involve data and voice services, along with complementary services like unified endpoint management (UEM), mobile field service management, and sales automation services, among others.
• As this study covers the overall enterprise mobile phone services ecosystem, variables such as pricing and revenue forecasts segmented by company size are too varied to provide a statistically meaningful analysis and are therefore only discussed qualitatively.
• This study's geographic coverage is Latin America (LATAM). However, it has focused on 5 countries: Argentina, Brazil, Chile, Colombia, and Mexico.
• To measure the industry size of 2024 and its forecast for the next 6 years, the study uses the number of enterprise mobile phone subscriptions and revenue, which were calculated in US dollars ($).

Transformative Megatrends

• WHY: The COVID-19 pandemic prompted enterprises to make a rapid shift to remote working models to ensure business continuity. Consequently, the enterprise segment increased mobile phone adoption, giving rise to the need for centralized device management and new security measures. This complexity has translated into the need for enterprise mobility services to manage, control, and protect employees' devices.
• FROST PERSPECTIVE: Remote and hybrid work has transformed traditional working formats. As more companies in LATAM adopt these models, the mobile workforce and reliance on mobile phones are expected to grow. Consequently, it is projected that the demand for reliable and secure enterprise mobility services will increase over the next 4 to 5 years.

Competitive Intensity

• WHY: LATAM's enterprise mobility services can be categorized into 2 segments: The first is mobile operators, a space highly saturated by key voice and data providers leading the growth trajectory. The other is advanced mobility services, which are unblocking new revenue streams, with market leadership positions still frequently changing. In both cases, the region's enterprise vendors are competing for market leadership, driven by innovation and customization.
• FROST PERSPECTIVE: Service diversification and customized services will be essential to drive market evolution. The substantial investment capacity and extensive client bases of the larger communications service providers (CSPs) may drive growth for smaller players, who will have to come up with more aggressive marketing campaigns and form strategic alliances with disruptive technologies.

Disruptive Technologies

• WHY: As 5G becomes the predominant network in the LATAM market, it will significantly enhance the performance of artificial intelligence (AI), augmented reality (AR), virtual reality (VR), and video conferencing in mobile applications. To keep pace with these technological advancements, new services such as UEM, UC&C, and CRM software have become just as essential as mobile phone hardware providers.
• FROST PERSPECTIVE: 5G use cases will translate to an increasing number of devices. Businesses will need to simplify device and application management. Mobility vendors must work together to leverage this next-generation network and ensure strong, high-quality mobility services for clients.

Growth Drivers

Enterprise Mobility Market, Latin America, 2025-2030 Compliance Requirements, 5G Networks, and Changing Workplace Trends to Enhance Employee Satisfaction and Productivity are Driving Growth

• Growing Cybersecurity Concerns: The rise of remote and hybrid work models has influenced the growth of the number of corporate mobile phones, causing challenges in terms of security risks and increased concerns over data breaches and cyberattacks. This complex situation regarding corporate data security has resulted in a growing demand for enterprise mobility services.
• Increasing Use of Corporate Mobile Phone Devices: In the last 10 years, the increase in smartphone accessibility and affordable data plans has offered LATAM businesses the flexibility to work online from any place and at any time. The adoption of new online work dynamics gives rise to a need for more reliable connectivity in the form of data and voice services, and collaborative tools, such as those for file and document sharing, thus driving the need for enterprise mobility services.
• The Customer Experience Era: The mobile communication industry in LATAM has achieved maturity. Characterized by intense competition, it presents limited opportunities for finding new customers. To gain an edge in this market, customer experience enhancement needs to be prioritized. In this scenario, mobile phones become excellent tools to offer personalized and on-demand services.

Growth Restraints

• Enterprise Mobility Market, Latin America, 2025-2030 Compliance Requirements, 5G Networks, and Changing Workplace Trends to Enhance Employee Satisfaction and Productivity are Driving Growth
• High initial costs: For SMEs, enterprise mobility solutions represent a challenge due to their high costs. Most businesses in this segment lack the budget to afford these services, restraining market growth.
• BYOD trend: Enterprises are implementing BYOD strategies to enable employees to utilize their own devices to access enterprise data and resources, such as documents and applications. While it may be beneficial for enterprises to improve productivity and reduce costs, this affects CSPs focused on growing in the business segment, as enterprise voice and data plans are financially more rewarding than consumer segment plans.
• Complex integration challenges: With the advent of innovative technologies, the need to ensure a consistent and superior user experience across employees' devices is increasing. However, the increase of operating systems and software tools on mobile devices makes enterprise mobility solution deployment complex and expensive.

Key Competitors

• Claro Argentina
• Movistar Argentina
• Personal Argentina
• America Movil (Brazil)
• Vivo
• TIM Brasil
• Claro Chile
• Telefonica Chile
• Entel
• Claro Colombia
• Telefonica Colombia
• Tigo
• Telcel (Mexico)
• Movistar Mexico
• AT&T
• Pulsus
• Aranda
• BM Coder
• Ivanti
• Citrix Systems (US)
• VMware, Inc. (US)
• Applivery
• Manage Engine
• Level Blue
• Cisco Systems, Inc. (US)
• Ivanti (US)
• AWS
• Google
• CISCO Systems, Inc. (US)
• Microsoft Intune
• IBM MaaS360
• Apple
• Samsung
• Xiaomi
• LG
• Motorola

Table of Contents

Research Scope

• Scope of Analysis
• Segmentation
• Key Definitions
• Mobile Phone-based Solutions
• Mobile Phone-based Solutions: Advanced Services
• Mobile Phone-based Solutions: Advanced Functions
• Types of Enterprise Mobility Deployment

Strategic Imperatives

• Why Is It Increasingly Difficult to Grow?
• The Strategic Imperative 8
• The Impact of the Top 3 Strategic Imperatives on the Enterprise Mobility Industry

Ecosystem

• Enterprise Mobility Vendors
• Competitive Strategies
• Key Competitors

Growth Opportunity Analysis

• Market Trends
• Compliance Regulations
• Security Best Practices
• Growth Metrics
• Growth Drivers
• Growth Restraints
• Pricing: Consumer vs. Enterprise Clients
• Enterprise Pricing Models

Forecast Analysis

• Market Share by Subscriptions
• Subscriptions Forecast
• Subscriptions Forecast by Country
• Subscriptions Forecast by Country Analysis
• Average Revenue Per User ARPU and Revenue Share by Country
• ARPU and Revenue Share Analysis by Country
• Revenue Forecast
• Revenue Forecast by Country
• Revenue Analysis by Country
• Market Insights

Growth Opportunity Universe

• Growth Opportunity 1: Tailored MAM Solutions
• Growth Opportunity 2: Mobility Solutions for the Government Segment
• Growth Opportunity 3: Cybersecurity Enhancement Through Blockchain and AI

Next Steps

• Benefits and Impacts of Growth Opportunities
• Next Steps
• List of Exhibits
• Legal Disclaimer