デジタルサイネージシステムの世界市場：成長の機会、2028年までの予測

当レポートでは、世界のデジタルサイネージシステム市場について調査し、市場の概要とともに、戦略的インペラティブ、成長の機会などを提供しています。

目次

戦略的インペラティブ

• 成長がますます困難になるのはなぜか
• 戦略的インペラティブ
• デジタルサイネージシステム業界に対する上位3つの戦略的インペラティブの影響
• 成長の機会が成長パイプラインエンジンを加速させる

成長機会分析

• 要約
• 分析範囲
• セグメンテーション
• コンポーネント
• 文脈におけるコミュニケーションとしてのデジタルサイネージ
• 状況に応じたユースケース
• ビジネスモデル
• 主な競合
• 製品と購入者の動向
• 成長指標
• 促進要因
• 促進要因分析
• 成長抑制
• 成長抑制分析
• 予測の前提条件
• 売上予測-デジタルサイネージシステム
• 収益予測表示ハードウェア
• 収益予測- ソフトウェアおよびメディアプレーヤー
• 収益予測サービス
• 収益予測分析
• セグメント別収益予測分析
• 地域別収益分割-2021年
• 地域分析別収益分割-2021年
• 業界別収益分割-2021年
• 業界別収益分割-2021年
• 競合環境
• 競合環境分析

成長の機会

• 成長の機会1：安全なネットワーク
• 成長の機会2：非接触制御機能
• 成長の機会3：電気自動車の充電インフラ
• 成長の機会4：世界の中小企業（SMB）

次のステップ

Recovery from the COVID-19 Pandemic and a Reinterpretation of Purpose are Driving Development in this Space

This study analyzes the global digital signage systems market. Frost & Sullivan defines digital signage as a network of connected screens, typically with remote management, to drive advertising, merchandising, or communication efforts.

Digital signage is no longer a static board or wall display but is an adaptable communication medium that supports organizational goals, links with an omnichannel marketing strategy, and adapts to context-specific needs. While displays are likely to account for the largest share of spending, the real value add and the thing that makes digital signage impactful is the content displayed and how the content is presented in a relevant way to the audience.

The COVID-19 pandemic accelerated digital signage software and service modifications, forcing many years of change into a short time and reweighting priorities for vendors and buyers. Digital signage proved an ideal avenue to communicate effectively to mass audiences and adapt to new hygiene and service demands. The study describes how digital signage deployments can be tailored to meet specific needs and optimize the delivery of a message in context (to attract customer attention, engage employees, or inform visitors).

Systems can be designed to empower employees and consumers to self-serve for greater efficiency or leverage third-party data sources (such as social media or advertising) for greater personalization. Digital signage is getting smarter and is being combined with complementary technologies for audience measurement, remote management and maintenance, and features to connect with smartphones.

The study forecasts market revenue and provides individual forecasts for the display hardware, software and media players, and services segments. Software and media players are combined as they serve the same function and are distinct from the other 2 segments. The study considers the global landscape, with geographic groupings for North America and Latin America (NALA); Europe, the Middle East, and Africa (EMEA); and Asia-Pacific (APAC).

Table of Contents

Strategic Imperatives

• Why is it Increasingly Difficult to Grow?
• The Strategic Imperative 8™
• The Impact of the Top 3 Strategic Imperatives on the Digital Signage Systems Industry
• Growth Opportunities Fuel the Growth Pipeline Engine™

Growth Opportunity Analysis

• Takeaways
• Scope of Analysis
• Segmentation
• Components
• Digital Signage as Communication in Context
• Use Cases in Context
• Business Models
• Key Competitors
• Product and Buyer Trends
• Product and Buyer Trends (continued)
• Growth Metrics
• Growth Drivers
• Growth Driver Analysis
• Growth Driver Analysis (continued)
• Growth Restraints
• Growth Restraint Analysis
• Growth Restraint Analysis (continued)
• Forecast Assumptions
• Revenue Forecast-Digital Signage Systems
• Revenue Forecast-Display Hardware
• Revenue Forecast-Software and Media Players
• Revenue Forecast-Services
• Revenue Forecast Analysis
• Revenue Forecast Analysis (continued)
• Revenue Forecast Analysis by Segment
• Revenue Split by Region-2021
• Revenue Split by Region Analysis-2021
• Revenue Split by Vertical-2021
• Revenue Split by Vertical Analysis-2021
• Revenue Split by Vertical Analysis-2021 (continued)
• Competitive Environment
• Competitive Environment Analysis
• Competitive Environment Analysis (continued)
• Competitive Environment Analysis (continued)
• Competitive Environment Analysis (continued)
• Competitive Environment Analysis (continued)

Growth Opportunity Universe

• Growth Opportunity 1: Secure Networks
• Growth Opportunity 1: Secure Networks (continued)
• Growth Opportunity 2: Contactless Control Features
• Growth Opportunity 2: Contactless Control Features (continued)
• Growth Opportunity 3: Electric Vehicle Charging Infrastructure
• Growth Opportunity 3: Electric Vehicle Charging Infrastructure (continued)
• Growth Opportunity 4: Global Small and Medium Businesses (SMBs)
• Growth Opportunity 4: Global Small and Medium Businesses (SMBs) (continued)

Next Steps

• Your Next Steps
• Why Frost, Why Now?
• List of Exhibits
• Legal Disclaimer