オーディオストリーミングサービスの世界市場：成長機会

世界のオーディオストリーミングサービスの市場収益は、2021年に313億5,000万米ドルとなり、2020年と比較すると18.8％増となりました。

2021年の成長は、主にオーディオストリーミングプラットフォームやサブスクリプションモデルの大人気、低遅延の高速接続（例：5G）の普及、これらのサービスの新地域への拡大、複数のデバイスから簡単にストリーミングできる技術的進歩からもたらされました。今後、オーディオストリーミングサービス市場は、予測期間全体（2022年～2028年）において、2桁の収益率で成長し続けると予想されます。

当レポートでは、世界のオーディオストリーミングサービス市場について調査分析し、成長への影響因子、市場収益、有料ライセンスの推移の予測、成長機会などの情報を提供しています。

目次

戦略的必須事項

• 成長がますます困難になっているのはなぜか？
• The Strategic Imperative 8（TM）
• オーディオストリーミングサービス業界に対する上位3つの戦略的必須事項の影響
• 成長機会がGrowth Pipeline Engine（TM）を促進

成長機会分析

• 分析範囲：オーディオストリーミングサービス
• オーディオストリーミングサービスプロバイダー
• 成長指標
• 成長促進要因
• 成長抑制要因
• 予測の前提条件
• 収益とインストール済みライセンスの予測
• 純新規ライセンス数の予測
• 収益とインストール済みライセンスの予測分析
• 収益シェア
• インストール済みの有料ライセンスシェア
• 収益シェア分析

成長機会領域

• 成長機会
• 成長機会1：クリエイターエコノミーを受け入れて、オーディオストリーミングサービスをよりインタラクティブにする
• 成長機会2：進化するテクノロジーを活用してイノベーションを推進する
• 成長機会3：スポーツ番組を統合して新しい視聴者にリーチする
• 成長機会4：オリジナルコンテンツに投資して競争上の差別化を図る
• 成長機会5：サードパーティのディストリビューターとパートナーシップを結び、ストリーミングエクスペリエンスを向上させる
• 成長機会6：オーディオの進化を追求して競争力を獲得する
• 成長機会7：ソーシャルメディアブームの恩恵を受けてオーディオストリーミングサービスの採用を後押しする

付録：追加情報

Digital Streaming Platforms Revolutionizing the Consumption of Music, Podcasts, and Audiobooks

In 2021, the global audio streaming services market earned revenues of $31.35 billion, which is up 18.8% when compared to 2020.

Growth in 2021 resulted mainly from the great popularity of audio streaming platforms and subscription models, broader availability of fast-speed connections with low latency (e.g., 5G), expansion of these services to new regions, and technological advancements that allow easy streaming from multiple devices. Going forward, the audio streaming services market will continue to grow at double-digit revenue rates during the entire forecast period (2022-2028).

This study covers the global market for audio streaming services. These services allow users to stream audio from compatible devices, such as smartphones, smart TVs, and laptops.

These services deliver audio via an internet connection on applications or web browsers. Although they provide instant access to a large collection of audio content and eliminate the need for memory space, many of these platforms allow customers to download files and listen to them offline.

Audio streaming platforms provide different subscription plans. Most of them offer a free advertising-supported tier; paid subscriptions with multiple benefits; and student, family, and military discounts. Transactional online audio is excluded from this report (i.e., purchase of a specific piece of content).

This study does not include video sharing and live streaming platforms, such as Youtube1 or Twitch, nor does it include satellite radio providers.

This report forecasts the global market revenue for audio streaming services and the evolution of paid subscriptions. The installed base of paid licenses does not equate to the installed base of audio subscribers because a single user may have multiple licenses for different audio streaming services.

Audio streaming providers offer different paid subscription tiers, which vary in price, audio quality, and offline downloading, and this study includes them in installed license revenue estimates.

Audio streaming operators deliver advertisements to freemium listeners. In exchange for free access to a library of content, users listen to advertisements between tracks. Conversely, premium subscribers pay a monthly or annual fee to experience uninterrupted audio streaming.

Revenue figures represent sales coming from subscription-based plans and advertisement revenue. Subscription revenues include direct sales from end users purchasing the service and indirect sales from business partners. The study excludes sales of merchandise, event tickets, sponsorships, and licensing revenues.

This study uses primary and secondary information, in conjunction with internal information, to analyze the market and provide observations and conclusions.

Table of Contents

Strategic Imperatives

• Why is it Increasingly Difficult to Grow?
• The Strategic Imperative 8™
• The Impact of the Top 3 Strategic Imperatives on the Audio Streaming Services Industry
• Growth Opportunities Fuel the Growth Pipeline Engine™

Growth Opportunity Analysis

• Scope of Analysis: Audio Streaming Services
• Scope of Analysis: Audio Streaming Services (continued)
• Audio Streaming Services Providers
• Growth Metrics
• Growth Drivers
• Growth Restraints
• Forecast Assumptions
• Forecast Assumptions (continued)
• Revenue and Installed Licenses Forecast
• Net New Licenses Forecast
• Revenue and Installed Licenses Forecast Analysis
• Revenue and Installed Licenses Forecast Analysis (continued)
• Revenue Share
• Installed Paid Licenses Share2
• Revenue Share Analysis

Growth Opportunity Universe

• Growth Opportunities
• Growth Opportunity 1: Embrace the Creator Economy to Make Audio Streaming Services More Interactive
• Growth Opportunity 1: Embrace the Creator Economy to Make Audio Streaming Services More Interactive (continued)
• Growth Opportunity 2: Leverage Evolving Technology to Push Innovation Forward
• Growth Opportunity 2: Leverage Evolving Technology to Push Innovation Forward (continued)
• Growth Opportunity 3: Integrate Sports Programming to Reach New Audiences
• Growth Opportunity 3: Integrate Sports Programming to Reach New Audiences (continued)
• Growth Opportunity 4: Invest in Original Content to Ensure Competitive Differentiation
• Growth Opportunity 4: Invest in Original Content to Ensure Competitive Differentiation (continued)
• Growth Opportunity 5: Form Partnerships with Third-Party Distributors to Improve the Streaming Experience
• Growth Opportunity 5: Form Partnerships with Third-Party Distributors to Improve the Streaming Experience (continued)
• Growth Opportunity 6: Pursue Audio Evolution to Gain a Competitive Edge
• Growth Opportunity 6: Pursue Audio Evolution to Gain a Competitive Edge (continued)
• Growth Opportunity 7: Benefit from the Social Media Boom to Boost Audio Streaming Services Adoption
• Growth Opportunity 7: Benefit from the Social Media Boom to Boost Audio Streaming Services Adoption (continued)

Appendix: Additional Information

• Providers included in "Others" in the Revenue and Installed Paid Licenses Share Section
• List of Exhibits
• Legal Disclaimer