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近接マーケティングの世界市場 - 世界の業界分析、規模、シェア、成長、動向、予測（2031年）- コンポーネント別、場所別、技術別、用途別、地域別

Proximity Marketing Market - Global Industry Analysis, Size, Share, Growth, Trends, and Forecast 2031 - By Product, Technology, Grade, Application, End-user, Region: (North America, Europe, Asia Pacific, Latin America and Middle East and Africa)
出版日: | 発行: Fairfield Market Research | ページ情報: 英文 309 Pages | 納期: 2～5営業日

価格
価格表記: USDを日本円(税抜)に換算
本日の銀行送金レート: 1USD=156.58円
近接マーケティングの世界市場 - 世界の業界分析、規模、シェア、成長、動向、予測（2031年）- コンポーネント別、場所別、技術別、用途別、地域別
出版日: 2024年02月09日
発行: Fairfield Market Research
ページ情報: 英文 309 Pages
納期: 2～5営業日
  • 全表示
  • 概要
  • 目次
概要

世界の近接マーケティングの市場規模は、今後10年で大きく拡大すると見込まれています。同市場は、2024年には700億米ドルになるとみられ、今後24％のCAGRで拡大し、2031年には3,200億米ドルになると予測されています。

北米は、スマートフォン技術の革新と小売店の急増に牽引され、近接マーケティング市場を独占すると予想されます。2031年までに北米市場は1,300億米ドルに達すると予測され、米国が市場シェアの大半を占めるとみられています。

アジア太平洋は、小規模産業の成長とスマートフォンの利用増加に後押しされ、近接マーケティングをリードする態勢を整えています。2031年までにアジア太平洋の市場は780億米ドルに達すると予想され、中国が市場シェアの大部分を占めるとみられています。

近接マーケティング業界は、企業や消費者の進化するニーズに対応するために数多くの企業が革新的なソリューションを開発しており、激しい競合が特徴です。市場で大きなシェアを獲得するためには、企業は多様な製品を提供し、強固なマーケティング戦略を実施し、技術的側面を深く理解する必要があります。

当レポートでは、世界の近接マーケティング市場について調査し、市場の概要とともに、コンポーネント別、場所別、技術別、用途別、地域別動向、および市場に参入する企業の競合動向などを提供しています。

目次

第1章 エグゼクティブサマリー

第2章 市場概要

  • 市場の定義とセグメンテーション
  • 市場力学
  • バリューチェーン分析
  • ポーターのファイブフォース分析
  • COVID-19の影響分析
  • ウクライナとロシアの紛争の影響
  • 経済概要
  • PESTLE分析

第3章 価格動向分析、2018年～2023年

第4章 世界の近接マーケティング市場の見通し、2018年～2031年

  • 世界の近接マーケティング市場の見通し、コンポーネント別、金額（10億米ドル）、数量（件数）、2018年～2031年
  • 世界の近接マーケティング市場の見通し、場所別、金額（10億米ドル）、数量（件数）別、2018年～2031年
  • 世界の近接マーケティング市場の見通し、技術別、金額（10億米ドル）、数量（件数）、2018年～2031年
  • 世界の近接マーケティング市場の見通し、用途別、金額（10億米ドル）、数量（件数）、2018年～2031年
  • 世界の近接マーケティング市場の見通し、地域別、金額（10億米ドル）、数量（件数）、2018年～2031年

第5章 北米の近接マーケティング市場の見通し、2018年～2031年

第6章 欧州の近接マーケティング市場の見通し、2018年～2031年

第7章 アジア太平洋の近接マーケティング市場の見通し、2018年～2031年

第8章 ラテンアメリカの近接マーケティング市場の見通し、2018年～2031年

第9章 中東・アフリカの近接マーケティング市場の見通し、2018年～2031年

第10章 競合情勢

  • メーカーと用途のヒートマップ
  • 企業の市場シェア分析、2023年
  • 競合ダッシュボード
  • 企業プロファイル
    • Google Inc.
    • Microsoft Corporation
    • Apple Inc.
    • Zebra Technologies Corporation
    • Qualcomm Inc.
    • Inmarket LLC
    • Shopkick
    • Estimote Inc.
    • Unacast
    • HID Global
    • Scanbuy Inc.

第11章 付録

目次

The global proximity marketing industry is set to witness remarkable growth over the next decade, according to recent projections. With a projected market value of US$ 70 billion in 2024 and anticipated growth at a CAGR of 24%, the industry is poised to revolutionize the way businesses engage with consumers. Fairfield Market Research forecasts the industry to soar to US$ 320 billion by 2031, indicating substantial opportunities for innovation and expansion.

Proximity Marketing: Pioneering Hyperlocal Engagement

Proximity marketing, also known as hyperlocal marketing, leverages location-based technologies to deliver tailored advertising and marketing campaigns to consumers within a limited geographical area. By utilizing devices such as beacons and harnessing the power of mobile applications, businesses can engage customers in real-time, offering personalized promotions and immersive experiences.

Key Market Factors Driving Growth

1. Demand for Smartphones and Technology: The proliferation of smartphones and advancements in technology have catalyzed the growth of proximity marketing. Businesses can now deliver contextually relevant messages and offers to consumers based on their interests, behaviors, and surroundings, thereby enhancing engagement and effectiveness of marketing campaigns.

2. Accessible Location-Based Technologies: Technological advancements, particularly in beacon technology utilizing Bluetooth Low Energy (BLE), have made proximity marketing more accessible and affordable for businesses of all sizes. This ease of implementation has democratized the use of proximity marketing, allowing businesses to tap into its benefits more readily.

3. Granular Consumer Data Insights: Proximity marketing provides businesses with invaluable consumer data, including foot traffic patterns, preferences, and purchase behavior. By leveraging this data, businesses can refine their marketing strategies, target the right audience segments, and enhance the efficacy of their campaigns.

4. Rising Consumer Expectations: Consumers increasingly expect personalized and immersive experiences from brands. Proximity marketing enables businesses to deliver location-specific offers, content, and recommendations, thereby meeting and exceeding consumer expectations and driving growth in the industry.

Country-wise Insights

1. North American Proximity Marketing Market: North America is expected to dominate the proximity marketing market, driven by the innovation in smartphone technologies and the proliferation of retail outlets. By 2031, the market in North America is projected to reach US$ 130 billion, with the United States accounting for the majority of the market share.

2. Impact of Proximity Marketing in the Asia Pacific Region: The Asia Pacific region is poised to lead the proximity marketing landscape, fueled by the growth of small-scale industries and increasing smartphone usage. By 2031, the market in Asia Pacific is expected to reach US$ 78 billion, with China capturing a significant portion of the market share.

Competitive Landscape

The proximity marketing industry is characterized by intense competition, with numerous companies developing innovative solutions to meet the evolving needs of businesses and consumers. To gain a significant share of the market, companies must offer a diverse range of products, implement robust marketing strategies, and possess a deep understanding of technical aspects.

Key Companies Profiled

  • Google Inc.
  • Microsoft Corporation
  • Apple Inc.
  • Zebra Technologies Corporation
  • Qualcomm Inc.
  • Inmarket LLC
  • Shopkick
  • Estimote Inc.
  • Unacast
  • HID Global
  • Scanbuy Inc.

Proximity Marketing Market Outlook by Category

By Location:

  • Indoor Proximity Marketing
  • Outdoor Proximity Marketing

By Technology:

  • Wi-Fi
  • BLE Beacons
  • Near Field Communication-NFC
  • GPS Geofencing
  • Others

By Hardware:

  • Sensors
  • RFID Tags
  • Others

By Software:

  • Content Management System
  • Location Analytics
  • Context Accelerator and Geofencing
  • Others

By Service:

  • Consulting Services
  • Deployment & Integration Services
  • Application Support & Maintenance Services

By Application:

  • Retail & E-Commerce
  • Healthcare
  • Infrastructural
    • Medai and Entertainment
    • Transportation and Logistics
    • Hospitality

By Region:

  • North America
  • Latin America
  • Europe
  • Asia Pacific
  • Middle East and Africa

Table of Contents

1. Executive Summary

  • 1.1. Global Proximity Marketing Market Snapshot
  • 1.2. Future Projections
  • 1.3. Key Market Trends
  • 1.4. Regional Snapshot, by Value, 2023
  • 1.5. Analyst Recommendations

2. Market Overview

  • 2.1. Market Definitions and Segmentations
  • 2.2. Market Dynamics
    • 2.2.1. Drivers
    • 2.2.2. Restraints
    • 2.2.3. Market Opportunities
  • 2.3. Value Chain Analysis
  • 2.4. Porter's Five Forces Analysis
  • 2.5. COVID-19 Impact Analysis
    • 2.5.1. Supply
    • 2.5.2. Demand
  • 2.6. Impact of Ukraine-Russia Conflict
  • 2.7. Economic Overview
    • 2.7.1. World Economic Projections
  • 2.8. PESTLE Analysis

3. Price Trend Analysis, 2018-2023,

  • 3.1. Key Highlights
  • 3.2. Global Average Price Analysis, by Component, US$ per Unit
  • 3.3. Prominent Factors Affecting Prices

4. Global Proximity Marketing Market Outlook, 2018 - 2031

  • 4.1. Global Proximity Marketing Market Outlook, by Component, Value (US$ Bn) & Volume (Units), 2018 - 2031
    • 4.1.1. Key Highlights
      • 4.1.1.1. Hardware
        • 4.1.1.1.1. Sensors
        • 4.1.1.1.2. RFID Tags
        • 4.1.1.1.3. Others
      • 4.1.1.2. Software
        • 4.1.1.2.1. Content Management System
        • 4.1.1.2.2. Location Analytics
        • 4.1.1.2.3. Context Accelerator and Geofencing
        • 4.1.1.2.4. Others
      • 4.1.1.3. Service
        • 4.1.1.3.1. Consulting Services
        • 4.1.1.3.2. Deployment & Integration Services
        • 4.1.1.3.3. Application Support & Maintenance Services
  • 4.2. Global Proximity Marketing Market Outlook, by Location, Value (US$ Bn) & Volume (Units), 2018 - 2031
    • 4.2.1. Key Highlights
      • 4.2.1.1. Indoor Proximity Marketing
      • 4.2.1.2. Outdoor Proximity Marketing
  • 4.3. Global Proximity Marketing Market Outlook, by Technology, Value (US$ Bn) & Volume (Units), 2018 - 2031
    • 4.3.1. Key Highlights
      • 4.3.1.1. Wi-Fi
      • 4.3.1.2. BLE Beacons
      • 4.3.1.3. Near Field Communication-NFC
      • 4.3.1.4. GPS Geofencing
      • 4.3.1.5. Others
  • 4.4. Global Proximity Marketing Market Outlook, by Application, Value (US$ Bn) & Volume (Units), 2018 - 2031
    • 4.4.1. Key Highlights
      • 4.4.1.1. Retail & E-Commerce
      • 4.4.1.2. Healthcare
      • 4.4.1.3. Infrastructural
      • 4.4.1.4. Media and Entertainment
      • 4.4.1.5. Transportation and Logistics
      • 4.4.1.6. Hospitality
      • 4.4.1.7. Others
  • 4.5. Global Proximity Marketing Market Outlook, by Region, Value (US$ Bn) & Volume (Units), 2018 - 2031
    • 4.5.1. Key Highlights
      • 4.5.1.1. North America
      • 4.5.1.2. Europe
      • 4.5.1.3. Asia Pacific
      • 4.5.1.4. Latin America
      • 4.5.1.5. Middle East & Africa

5. North America Proximity Marketing Market Outlook, 2018 - 2031

  • 5.1. North America Proximity Marketing Market Outlook, by Component, Value (US$ Bn) & Volume (Units), 2018 - 2031
    • 5.1.1. Key Highlights
      • 5.1.1.1. Hardware
        • 5.1.1.1.1. Sensors
        • 5.1.1.1.2. RFID Tags
        • 5.1.1.1.3. Others
      • 5.1.1.2. Software
        • 5.1.1.2.1. Content Management System
        • 5.1.1.2.2. Location Analytics
        • 5.1.1.2.3. Context Accelerator and Geofencing
        • 5.1.1.2.4. Others
      • 5.1.1.3. Service
        • 5.1.1.3.1. Consulting Services
        • 5.1.1.3.2. Deployment & Integration Services
        • 5.1.1.3.3. Application Support & Maintenance Services
  • 5.2. North America Proximity Marketing Market Outlook, by Location, Value (US$ Bn) & Volume (Units), 2018 - 2031
    • 5.2.1. Key Highlights
      • 5.2.1.1. Indoor Proximity Marketing
      • 5.2.1.2. Outdoor Proximity Marketing
  • 5.3. North America Proximity Marketing Market Outlook, by Technology, Value (US$ Bn) & Volume (Units), 2018 - 2031
    • 5.3.1. Key Highlights
      • 5.3.1.1. Wi-Fi
      • 5.3.1.2. BLE Beacons
      • 5.3.1.3. Near Field Communication-NFC
      • 5.3.1.4. GPS Geofencing
      • 5.3.1.5. Others
  • 5.4. North America Proximity Marketing Market Outlook, by Application, Value (US$ Bn) & Volume (Units), 2018 - 2031
    • 5.4.1. Key Highlights
      • 5.4.1.1. Retail & E-Commerce
      • 5.4.1.2. Healthcare
      • 5.4.1.3. Infrastructural
      • 5.4.1.4. Media and Entertainment
      • 5.4.1.5. Transportation and Logistics
      • 5.4.1.6. Hospitality
      • 5.4.1.7. Others
    • 5.4.2. BPS Analysis/Market Attractiveness Analysis
  • 5.5. North America Proximity Marketing Market Outlook, by Country, Value (US$ Bn) & Volume (Units), 2018 - 2031
    • 5.5.1. Key Highlights
      • 5.5.1.1. U.S. Proximity Marketing Market by Component, Value (US$ Bn) & Volume (Units), 2018 - 2031
      • 5.5.1.2. U.S. Proximity Marketing Market Location, Value (US$ Bn) & Volume (Units), 2018 - 2031
      • 5.5.1.3. U.S. Proximity Marketing Market Technology, Value (US$ Bn) & Volume (Units), 2018 - 2031
      • 5.5.1.4. U.S. Proximity Marketing Market Application, Value (US$ Bn) & Volume (Units), 2018 - 2031
      • 5.5.1.5. Canada Proximity Marketing Market by Component, Value (US$ Bn) & Volume (Units), 2018 - 2031
      • 5.5.1.6. Canada Proximity Marketing Market Location, Value (US$ Bn) & Volume (Units), 2018 - 2031
      • 5.5.1.7. Canada Proximity Marketing Market Technology, Value (US$ Bn) & Volume (Units), 2018 - 2031
      • 5.5.1.8. Canada Proximity Marketing Market Application, Value (US$ Bn) & Volume (Units), 2018 - 2031
    • 5.5.2. BPS Analysis/Market Attractiveness Analysis

6. Europe Proximity Marketing Market Outlook, 2018 - 2031

  • 6.1. Europe Proximity Marketing Market Outlook, by Component, Value (US$ Bn) & Volume (Units), 2018 - 2031
    • 6.1.1. Key Highlights
      • 6.1.1.1. Hardware
        • 6.1.1.1.1. Sensors
        • 6.1.1.1.2. RFID Tags
        • 6.1.1.1.3. Others
      • 6.1.1.2. Software
        • 6.1.1.2.1. Content Management System
        • 6.1.1.2.2. Location Analytics
        • 6.1.1.2.3. Context Accelerator and Geofencing
        • 6.1.1.2.4. Others
      • 6.1.1.3. Service
        • 6.1.1.3.1. Consulting Services
        • 6.1.1.3.2. Deployment & Integration Services
        • 6.1.1.3.3. Application Support & Maintenance Services
  • 6.2. Europe Proximity Marketing Market Outlook, by Location, Value (US$ Bn) & Volume (Units), 2018 - 2031
    • 6.2.1. Key Highlights
      • 6.2.1.1. Indoor Proximity Marketing
      • 6.2.1.2. Outdoor Proximity Marketing
  • 6.3. Europe Proximity Marketing Market Outlook, by Technology, Value (US$ Bn) & Volume (Units), 2018 - 2031
    • 6.3.1. Key Highlights
      • 6.3.1.1. Wi-Fi
      • 6.3.1.2. BLE Beacons
      • 6.3.1.3. Near Field Communication-NFC
      • 6.3.1.4. GPS Geofencing
      • 6.3.1.5. Others
  • 6.4. Europe Proximity Marketing Market Outlook, by Application, Value (US$ Bn) & Volume (Units), 2018 - 2031
    • 6.4.1. Key Highlights
      • 6.4.1.1. Retail & E-Commerce
      • 6.4.1.2. Healthcare
      • 6.4.1.3. Infrastructural
      • 6.4.1.4. Media and Entertainment
      • 6.4.1.5. Transportation and Logistics
      • 6.4.1.6. Hospitality
      • 6.4.1.7. Others
    • 6.4.2. BPS Analysis/Market Attractiveness Analysis
  • 6.5. Europe Proximity Marketing Market Outlook, by Country, Value (US$ Bn) & Volume (Units), 2018 - 2031
    • 6.5.1. Key Highlights
      • 6.5.1.1. Germany Proximity Marketing Market by Component, Value (US$ Bn) & Volume (Units), 2018 - 2031
      • 6.5.1.2. Germany Proximity Marketing Market Location, Value (US$ Bn) & Volume (Units), 2018 - 2031
      • 6.5.1.3. Germany Proximity Marketing Market Technology, Value (US$ Bn) & Volume (Units), 2018 - 2031
      • 6.5.1.4. Germany Proximity Marketing Market Application, Value (US$ Bn) & Volume (Units), 2018 - 2031
      • 6.5.1.5. U.K. Proximity Marketing Market by Component, Value (US$ Bn) & Volume (Units), 2018 - 2031
      • 6.5.1.6. U.K. Proximity Marketing Market Location, Value (US$ Bn) & Volume (Units), 2018 - 2031
      • 6.5.1.7. U.K. Proximity Marketing Market Technology, Value (US$ Bn) & Volume (Units), 2018 - 2031
      • 6.5.1.8. U.K. Proximity Marketing Market Application, Value (US$ Bn) & Volume (Units), 2018 - 2031
      • 6.5.1.9. France Proximity Marketing Market by Component, Value (US$ Bn) & Volume (Units), 2018 - 2031
      • 6.5.1.10. France Proximity Marketing Market Location, Value (US$ Bn) & Volume (Units), 2018 - 2031
      • 6.5.1.11. France Proximity Marketing Market Technology, Value (US$ Bn) & Volume (Units), 2018 - 2031
      • 6.5.1.12. France Proximity Marketing Market Application, Value (US$ Bn) & Volume (Units), 2018 - 2031
      • 6.5.1.13. Italy Proximity Marketing Market by Component, Value (US$ Bn) & Volume (Units), 2018 - 2031
      • 6.5.1.14. Italy Proximity Marketing Market Location, Value (US$ Bn) & Volume (Units), 2018 - 2031
      • 6.5.1.15. Italy Proximity Marketing Market Technology, Value (US$ Bn) & Volume (Units), 2018 - 2031
      • 6.5.1.16. Italy Proximity Marketing Market Application, Value (US$ Bn) & Volume (Units), 2018 - 2031
      • 6.5.1.17. Turkey Proximity Marketing Market by Component, Value (US$ Bn) & Volume (Units), 2018 - 2031
      • 6.5.1.18. Turkey Proximity Marketing Market Location, Value (US$ Bn) & Volume (Units), 2018 - 2031
      • 6.5.1.19. Turkey Proximity Marketing Market Technology, Value (US$ Bn) & Volume (Units), 2018 - 2031
      • 6.5.1.20. Turkey Proximity Marketing Market Application, Value (US$ Bn) & Volume (Units), 2018 - 2031
      • 6.5.1.21. Russia Proximity Marketing Market by Component, Value (US$ Bn) & Volume (Units), 2018 - 2031
      • 6.5.1.22. Russia Proximity Marketing Market Location, Value (US$ Bn) & Volume (Units), 2018 - 2031
      • 6.5.1.23. Russia Proximity Marketing Market Technology, Value (US$ Bn) & Volume (Units), 2018 - 2031
      • 6.5.1.24. Russia Proximity Marketing Market Application, Value (US$ Bn) & Volume (Units), 2018 - 2031
      • 6.5.1.25. Rest of Europe Proximity Marketing Market by Component, Value (US$ Bn) & Volume (Units), 2018 - 2031
      • 6.5.1.26. Rest of Europe Proximity Marketing Market Location, Value (US$ Bn) & Volume (Units), 2018 - 2031
      • 6.5.1.27. Rest of Europe Proximity Marketing Market Technology, Value (US$ Bn) & Volume (Units), 2018 - 2031
      • 6.5.1.28. Rest of Europe Proximity Marketing Market Application, Value (US$ Bn) & Volume (Units), 2018 - 2031
    • 6.5.2. BPS Analysis/Market Attractiveness Analysis

7. Asia Pacific Proximity Marketing Market Outlook, 2018 - 2031

  • 7.1. Asia Pacific Proximity Marketing Market Outlook, by Component, Value (US$ Bn) & Volume (Units), 2018 - 2031
    • 7.1.1. Key Highlights
      • 7.1.1.1. Hardware
        • 7.1.1.1.1. Sensors
        • 7.1.1.1.2. RFID Tags
        • 7.1.1.1.3. Others
      • 7.1.1.2. Software
        • 7.1.1.2.1. Content Management System
        • 7.1.1.2.2. Location Analytics
        • 7.1.1.2.3. Context Accelerator and Geofencing
        • 7.1.1.2.4. Others
      • 7.1.1.3. Service
        • 7.1.1.3.1. Consulting Services
        • 7.1.1.3.2. Deployment & Integration Services
        • 7.1.1.3.3. Application Support & Maintenance Services
  • 7.2. Asia Pacific Proximity Marketing Market Outlook, by Location, Value (US$ Bn) & Volume (Units), 2018 - 2031
    • 7.2.1. Key Highlights
      • 7.2.1.1. Indoor Proximity Marketing
      • 7.2.1.2. Outdoor Proximity Marketing
  • 7.3. Asia Pacific Proximity Marketing Market Outlook, by Technology, Value (US$ Bn) & Volume (Units), 2018 - 2031
    • 7.3.1. Key Highlights
      • 7.3.1.1. Wi-Fi
      • 7.3.1.2. BLE Beacons
      • 7.3.1.3. Near Field Communication-NFC
      • 7.3.1.4. GPS Geofencing
      • 7.3.1.5. Others
  • 7.4. Asia Pacific Proximity Marketing Market Outlook, by Application, Value (US$ Bn) & Volume (Units), 2018 - 2031
    • 7.4.1. Key Highlights
      • 7.4.1.1. Retail & E-Commerce
      • 7.4.1.2. Healthcare
      • 7.4.1.3. Infrastructural
      • 7.4.1.4. Media and Entertainment
      • 7.4.1.5. Transportation and Logistics
      • 7.4.1.6. Hospitality
      • 7.4.1.7. Others
    • 7.4.2. BPS Analysis/Market Attractiveness Analysis
  • 7.5. Asia Pacific Proximity Marketing Market Outlook, by Country, Value (US$ Bn) & Volume (Units), 2018 - 2031
    • 7.5.1. Key Highlights
      • 7.5.1.1. China Proximity Marketing Market by Component, Value (US$ Bn) & Volume (Units), 2018 - 2031
      • 7.5.1.2. China Proximity Marketing Market Location, Value (US$ Bn) & Volume (Units), 2018 - 2031
      • 7.5.1.3. China Proximity Marketing Market Technology, Value (US$ Bn) & Volume (Units), 2018 - 2031
      • 7.5.1.4. China Proximity Marketing Market Application, Value (US$ Bn) & Volume (Units), 2018 - 2031
      • 7.5.1.5. Japan Proximity Marketing Market by Component, Value (US$ Bn) & Volume (Units), 2018 - 2031
      • 7.5.1.6. Japan Proximity Marketing Market Location, Value (US$ Bn) & Volume (Units), 2018 - 2031
      • 7.5.1.7. Japan Proximity Marketing Market Technology, Value (US$ Bn) & Volume (Units), 2018 - 2031
      • 7.5.1.8. Japan Proximity Marketing Market Application, Value (US$ Bn) & Volume (Units), 2018 - 2031
      • 7.5.1.9. South Korea Proximity Marketing Market by Component, Value (US$ Bn) & Volume (Units), 2018 - 2031
      • 7.5.1.10. South Korea Proximity Marketing Market Location, Value (US$ Bn) & Volume (Units), 2018 - 2031
      • 7.5.1.11. South Korea Proximity Marketing Market Technology, Value (US$ Bn) & Volume (Units), 2018 - 2031
      • 7.5.1.12. South Korea Proximity Marketing Market Application, Value (US$ Bn) & Volume (Units), 2018 - 2031
      • 7.5.1.13. India Proximity Marketing Market by Component, Value (US$ Bn) & Volume (Units), 2018 - 2031
      • 7.5.1.14. India Proximity Marketing Market Location, Value (US$ Bn) & Volume (Units), 2018 - 2031
      • 7.5.1.15. India Proximity Marketing Market Technology, Value (US$ Bn) & Volume (Units), 2018 - 2031
      • 7.5.1.16. India Proximity Marketing Market Application, Value (US$ Bn) & Volume (Units), 2018 - 2031
      • 7.5.1.17. Southeast Asia Proximity Marketing Market by Component, Value (US$ Bn) & Volume (Units), 2018 - 2031
      • 7.5.1.18. Southeast Asia Proximity Marketing Market Location, Value (US$ Bn) & Volume (Units), 2018 - 2031
      • 7.5.1.19. Southeast Asia Proximity Marketing Market Technology, Value (US$ Bn) & Volume (Units), 2018 - 2031
      • 7.5.1.20. Southeast Asia Proximity Marketing Market Application, Value (US$ Bn) & Volume (Units), 2018 - 2031
      • 7.5.1.21. Rest of Asia Pacific Proximity Marketing Market by Component, Value (US$ Bn) & Volume (Units), 2018 - 2031
      • 7.5.1.22. Rest of Asia Pacific Proximity Marketing Market Location, Value (US$ Bn) & Volume (Units), 2018 - 2031
      • 7.5.1.23. Rest of Asia Pacific Proximity Marketing Market Technology, Value (US$ Bn) & Volume (Units), 2018 - 2031
      • 7.5.1.24. Rest of Asia Pacific Proximity Marketing Market Application, Value (US$ Bn) & Volume (Units), 2018 - 2031
    • 7.5.2. BPS Analysis/Market Attractiveness Analysis

8. Latin America Proximity Marketing Market Outlook, 2018 - 2031

  • 8.1. Latin America Proximity Marketing Market Outlook, by Component, Value (US$ Bn) & Volume (Units), 2018 - 2031
    • 8.1.1. Key Highlights
      • 8.1.1.1. Hardware
        • 8.1.1.1.1. Sensors
        • 8.1.1.1.2. RFID Tags
        • 8.1.1.1.3. Others
      • 8.1.1.2. Software
        • 8.1.1.2.1. Content Management System
        • 8.1.1.2.2. Location Analytics
        • 8.1.1.2.3. Context Accelerator and Geofencing
        • 8.1.1.2.4. Others
      • 8.1.1.3. Service
        • 8.1.1.3.1. Consulting Services
        • 8.1.1.3.2. Deployment & Integration Services
        • 8.1.1.3.3. Application Support & Maintenance Services
  • 8.2. Latin America Proximity Marketing Market Outlook, by Location, Value (US$ Bn) & Volume (Units), 2018 - 2031
    • 8.2.1. Key Highlights
      • 8.2.1.1. Indoor Proximity Marketing
      • 8.2.1.2. Outdoor Proximity Marketing
  • 8.3. Latin America Proximity Marketing Market Outlook, by Technology, Value (US$ Bn) & Volume (Units), 2018 - 2031
    • 8.3.1. Key Highlights
      • 8.3.1.1. Wi-Fi
      • 8.3.1.2. BLE Beacons
      • 8.3.1.3. Near Field Communication-NFC
      • 8.3.1.4. GPS Geofencing
      • 8.3.1.5. Others
  • 8.4. Latin America Proximity Marketing Market Outlook, by Application, Value (US$ Bn) & Volume (Units), 2018 - 2031
    • 8.4.1. Key Highlights
      • 8.4.1.1. Retail & E-Commerce
      • 8.4.1.2. Healthcare
      • 8.4.1.3. Infrastructural
      • 8.4.1.4. Media and Entertainment
      • 8.4.1.5. Transportation and Logistics
      • 8.4.1.6. Hospitality
      • 8.4.1.7. Others
    • 8.4.2. BPS Analysis/Market Attractiveness Analysis
  • 8.5. Latin America Proximity Marketing Market Outlook, by Country, Value (US$ Bn) & Volume (Units), 2018 - 2031
    • 8.5.1. Key Highlights
      • 8.5.1.1. Brazil Proximity Marketing Market by Component, Value (US$ Bn) & Volume (Units), 2018 - 2031
      • 8.5.1.2. Brazil Proximity Marketing Market Location, Value (US$ Bn) & Volume (Units), 2018 - 2031
      • 8.5.1.3. Brazil Proximity Marketing Market Technology, Value (US$ Bn) & Volume (Units), 2018 - 2031
      • 8.5.1.4. Brazil Proximity Marketing Market Application, Value (US$ Bn) & Volume (Units), 2018 - 2031
      • 8.5.1.5. Mexico Proximity Marketing Market by Component, Value (US$ Bn) & Volume (Units), 2018 - 2031
      • 8.5.1.6. Mexico Proximity Marketing Market Location, Value (US$ Bn) & Volume (Units), 2018 - 2031
      • 8.5.1.7. Mexico Proximity Marketing Market Technology, Value (US$ Bn) & Volume (Units), 2018 - 2031
      • 8.5.1.8. Mexico Proximity Marketing Market Application, Value (US$ Bn) & Volume (Units), 2018 - 2031
      • 8.5.1.9. Argentina Proximity Marketing Market by Component, Value (US$ Bn) & Volume (Units), 2018 - 2031
      • 8.5.1.10. Argentina Proximity Marketing Market Location, Value (US$ Bn) & Volume (Units), 2018 - 2031
      • 8.5.1.11. Argentina Proximity Marketing Market Technology, Value (US$ Bn) & Volume (Units), 2018 - 2031
      • 8.5.1.12. Argentina Proximity Marketing Market Application, Value (US$ Bn) & Volume (Units), 2018 - 2031
      • 8.5.1.13. Rest of Latin America Proximity Marketing Market by Component, Value (US$ Bn) & Volume (Units), 2018 - 2031
      • 8.5.1.14. Rest of Latin America Proximity Marketing Market Location, Value (US$ Bn) & Volume (Units), 2018 - 2031
      • 8.5.1.15. Rest of Latin America Proximity Marketing Market Technology, Value (US$ Bn) & Volume (Units), 2018 - 2031
      • 8.5.1.16. Rest of Latin America Proximity Marketing Market Application, Value (US$ Bn) & Volume (Units), 2018 - 2031
    • 8.5.2. BPS Analysis/Market Attractiveness Analysis

9. Middle East & Africa Proximity Marketing Market Outlook, 2018 - 2031

  • 9.1. Middle East & Africa Proximity Marketing Market Outlook, by Component, Value (US$ Bn) & Volume (Units), 2018 - 2031
    • 9.1.1. Key Highlights
      • 9.1.1.1. Hardware
        • 9.1.1.1.1. Sensors
        • 9.1.1.1.2. RFID Tags
        • 9.1.1.1.3. Others
      • 9.1.1.2. Software
        • 9.1.1.2.1. Content Management System
        • 9.1.1.2.2. Location Analytics
        • 9.1.1.2.3. Context Accelerator and Geofencing
        • 9.1.1.2.4. Others
      • 9.1.1.3. Service
        • 9.1.1.3.1. Consulting Services
        • 9.1.1.3.2. Deployment & Integration Services
        • 9.1.1.3.3. Application Support & Maintenance Services
  • 9.2. Middle East & Africa Proximity Marketing Market Outlook, by Location, Value (US$ Bn) & Volume (Units), 2018 - 2031
    • 9.2.1. Key Highlights
      • 9.2.1.1. Indoor Proximity Marketing
      • 9.2.1.2. Outdoor Proximity Marketing
  • 9.3. Middle East & Africa Proximity Marketing Market Outlook, by Technology, Value (US$ Bn) & Volume (Units), 2018 - 2031
    • 9.3.1. Key Highlights
      • 9.3.1.1. Wi-Fi
      • 9.3.1.2. BLE Beacons
      • 9.3.1.3. Near Field Communication-NFC
      • 9.3.1.4. GPS Geofencing
      • 9.3.1.5. Others
  • 9.4. Middle East & Africa Proximity Marketing Market Outlook, by Application, Value (US$ Bn) & Volume (Units), 2018 - 2031
    • 9.4.1. Key Highlights
      • 9.4.1.1. Retail & E-Commerce
      • 9.4.1.2. Healthcare
      • 9.4.1.3. Infrastructural
      • 9.4.1.4. Media and Entertainment
      • 9.4.1.5. Transportation and Logistics
      • 9.4.1.6. Hospitality
      • 9.4.1.7. Others
    • 9.4.2. BPS Analysis/Market Attractiveness Analysis
  • 9.5. Middle East & Africa Proximity Marketing Market Outlook, by Country, Value (US$ Bn) & Volume (Units), 2018 - 2031
    • 9.5.1. Key Highlights
      • 9.5.1.1. GCC Proximity Marketing Market by Component, Value (US$ Bn) & Volume (Units), 2018 - 2031
      • 9.5.1.2. GCC Proximity Marketing Market Location, Value (US$ Bn) & Volume (Units), 2018 - 2031
      • 9.5.1.3. GCC Proximity Marketing Market Technology, Value (US$ Bn) & Volume (Units), 2018 - 2031
      • 9.5.1.4. GCC Proximity Marketing Market Application, Value (US$ Bn) & Volume (Units), 2018 - 2031
      • 9.5.1.5. GCC Proximity Marketing Market by Component, Value (US$ Bn) & Volume (Units), 2018 - 2031
      • 9.5.1.6. South Africa Proximity Marketing Market Location, Value (US$ Bn) & Volume (Units), 2018 - 2031
      • 9.5.1.7. South Africa Proximity Marketing Market Technology, Value (US$ Bn) & Volume (Units), 2018 - 2031
      • 9.5.1.8. South Africa Proximity Marketing Market Application, Value (US$ Bn) & Volume (Units), 2018 - 2031
      • 9.5.1.9. Egypt Proximity Marketing Market by Component, Value (US$ Bn) & Volume (Units), 2018 - 2031
      • 9.5.1.10. Egypt Proximity Marketing Market Location, Value (US$ Bn) & Volume (Units), 2018 - 2031
      • 9.5.1.11. Egypt Proximity Marketing Market Technology, Value (US$ Bn) & Volume (Units), 2018 - 2031
      • 9.5.1.12. Egypt Proximity Marketing Market Application, Value (US$ Bn) & Volume (Units), 2018 - 2031
      • 9.5.1.13. Nigeria Proximity Marketing Market by Component, Value (US$ Bn) & Volume (Units), 2018 - 2031
      • 9.5.1.14. Nigeria Proximity Marketing Market Location, Value (US$ Bn) & Volume (Units), 2018 - 2031
      • 9.5.1.15. Nigeria Proximity Marketing Market Technology, Value (US$ Bn) & Volume (Units), 2018 - 2031
      • 9.5.1.16. Nigeria Proximity Marketing Market Application, Value (US$ Bn) & Volume (Units), 2018 - 2031
      • 9.5.1.17. Rest of Middle East & Africa Proximity Marketing Market by Component, Value (US$ Bn) & Volume (Units), 2018 - 2031
      • 9.5.1.18. Rest of Middle East & Africa Proximity Marketing Market Location, Value (US$ Bn) & Volume (Units), 2018 - 2031
      • 9.5.1.19. Rest of Middle East & Africa Proximity Marketing Market Technology, Value (US$ Bn) & Volume (Units), 2018 - 2031
      • 9.5.1.20. Rest of Middle East & Africa Proximity Marketing Market Application, Value (US$ Bn) & Volume (Units), 2018 - 2031
    • 9.5.2. BPS Analysis/Market Attractiveness Analysis

10. Competitive Landscape

  • 10.1. Manufacturer vs Application Heatmap
  • 10.2. Company Market Share Analysis, 2023
  • 10.3. Competitive Dashboard
  • 10.4. Company Profiles
    • 10.4.1. Google Inc.
      • 10.4.1.1. Company Overview
      • 10.4.1.2. Product Portfolio
      • 10.4.1.3. Financial Overview
      • 10.4.1.4. Business Strategies and Development
    • 10.4.2. Microsoft Corporation
      • 10.4.2.1. Company Overview
      • 10.4.2.2. Product Portfolio
      • 10.4.2.3. Financial Overview
      • 10.4.2.4. Business Strategies and Development
    • 10.4.3. Apple Inc.
      • 10.4.3.1. Company Overview
      • 10.4.3.2. Product Portfolio
      • 10.4.3.3. Financial Overview
      • 10.4.3.4. Business Strategies and Development
    • 10.4.4. Zebra Technologies Corporation
      • 10.4.4.1. Company Overview
      • 10.4.4.2. Product Portfolio
      • 10.4.4.3. Financial Overview
      • 10.4.4.4. Business Strategies and Development
    • 10.4.5. Qualcomm Inc.
      • 10.4.5.1. Company Overview
      • 10.4.5.2. Product Portfolio
      • 10.4.5.3. Financial Overview
      • 10.4.5.4. Business Strategies and Development
    • 10.4.6. Inmarket LLC
      • 10.4.6.1. Company Overview
      • 10.4.6.2. Product Portfolio
      • 10.4.6.3. Financial Overview
      • 10.4.6.4. Business Strategies and Development
    • 10.4.7. Shopkick
      • 10.4.7.1. Company Overview
      • 10.4.7.2. Product Portfolio
      • 10.4.7.3. Financial Overview
      • 10.4.7.4. Business Strategies and Development
    • 10.4.8. Estimote Inc.
      • 10.4.8.1. Company Overview
      • 10.4.8.2. Product Portfolio
      • 10.4.8.3. Financial Overview
      • 10.4.8.4. Business Strategies and Development
    • 10.4.9. Unacast
      • 10.4.9.1. Company Overview
      • 10.4.9.2. Product Portfolio
      • 10.4.9.3. Financial Overview
      • 10.4.9.4. Business Strategies and Development
    • 10.4.10. HID Global
      • 10.4.10.1. Company Overview
      • 10.4.10.2. Product Portfolio
      • 10.4.10.3. Financial Overview
      • 10.4.10.4. Business Strategies and Development
    • 10.4.11. Scanbuy Inc.
      • 10.4.11.1. Company Overview
      • 10.4.11.2. Product Portfolio
      • 10.4.11.3. Financial Overview
      • 10.4.11.4. Business Strategies and Development

10.4.11.5.

11. Appendix

  • 11.1. Research Methodology
  • 11.2. Report Assumptions
  • 11.3. Acronyms and Abbreviations