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芝生・庭園用消耗品:米国市場の予測

Lawn & Garden Consumables (US Market & Forecast)

発行 Freedonia Group 商品コード 242935
出版日 ページ情報 英文 250 Pages
納期: 即日から翌営業日
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本日の銀行送金レート: 1USD=109.62円で換算しております。
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芝生・庭園用消耗品:米国市場の予測 Lawn & Garden Consumables (US Market & Forecast)
出版日: 2019年10月07日 ページ情報: 英文 250 Pages
概要

米国の芝生・庭園用消耗品の売上高は、年率約3%の速度で増加し続ける見通しです。市場成長の主な要因として、特定のニーズ (即効性/特定目的用など) に合った高付加価値製品の販売拡大や、有機栽培用の安全な製品の普及、多目的・制御放出型製品の開発、などが挙げられます。

当レポートでは、米国における芝生・庭園 (ガーデニング) 用消耗品市場の動向について分析し、市場の基本構造や特性、近年の市場動向 (消費者の選好、世代ごとの傾向など) と今後への影響、全体的な市場規模の動向見通し、用途別・種類別の詳細動向、産業・流通構造と競争戦略、主要企業のプロファイルなどを調査しております。

第1章 エグゼクティブ・サマリー

第2章 概要

  • 分析概略
  • 過去の市場動向
  • 芝刈り機・造園機器市場の概要
  • エンドユーザー
    • DIY/DIFMの傾向
    • エンドユーザー別の需要動向
    • 消費者/DIY
    • 芝生管理・修景サービス企業
    • その他の専門業者
  • 国際事業と対外貿易
    • 国際的な需要規模
    • 対外貿易動向
  • 主な成長機会

第3章 需要への影響要因

  • 価格動向
  • 原材料
  • 消費者の動向
  • 規制面での課題
    • 殺虫剤
  • 肥料/その他の芝生・庭園用消耗品
    • 環境面での市場動向と課題
    • 気候と季節性
    • 節水
    • 在来植物と有機園芸
    • 野生動物保護と「蜜蜂に優しい庭園」
  • 持ち家率、都市化、アウトドアリビング
  • 人口構造・動向
  • 都市の緑化スペースと公園への投資

第4章 市場

  • 分析概略
  • 芝生・庭園用消耗品の需要規模:市場別
  • 家庭用
    • 製品別の需要量
    • 一般用/DIY vs. 業務用
  • ゴルフコース用
  • 政府・公共施設用
  • 商業/産業施設用
  • その他

第5章 製品

  • 分析概略
  • 芝生・庭園用消耗品の需要規模:製品別
  • 肥料
    • 用途別・市場別の需要規模
    • 媒質別の需要規模
    • 有機肥料
  • 農薬
    • 用途別の需要規模
    • 種類別の需要規模
    • 除草剤
      • 製品概略
      • 市場別の需要規模
      • サプライヤー
    • 殺虫剤
    • その他の農薬
    • 有機農薬
  • 培地
    • 市場別・用途別の需要規模
    • 種類別の需要規模
    • パッケージ入り土壌
    • 土壌改質剤 (堆肥、泥炭 (ピート)、パーライトなど)
    • 製品の範囲と概略
    • 種類別の需要規模
    • サプライヤー
  • 種子
    • 市場別の需要規模
    • 種類別の需要規模 (芝草・芝地用種子、観葉植物用種子など)
    • サプライヤー
  • マルチ (根覆い) と他の地被物
    • 製品概略
    • 市場別の需要規模
    • 種類別の需要規模
  • その他の芝生・庭園用消耗品
    • 製品の範囲と概略
    • 市場別の需要規模

第6章 消費者の分析と動向

  • 分析概略
  • 持ち家率の動向
    • 持ち家 vs 賃貸住宅
    • 年間世帯所得
    • 年齢層
  • 各家庭での屋外スペースの普及率
  • 住宅の敷地面積
  • ガーデニングへの参加状況
    • 植物の種類と栽培場所
    • 植物の栽培傾向:年齢層別
    • ミレニアム世代・X世代:野菜・ハーブ・果物の栽培傾向がより高い
  • 芝生・庭園用消耗品の購入状況
    • 製品別の購入額
    • 有機製品の人気度:年齢層別
    • 芝生・庭園用消耗品の購入時の優先順位
    • 意思決定時に用いる情報源
  • 農薬・除草剤の選好状況
  • 有機製品・環境に対する選好
  • 芝生・庭園の維持
  • 芝生・庭園用消耗品に対する消費者の態度

第7章 小売販売と流通チャネル

  • 分析概略
  • 一般用/業務用の流通構造
  • 小売売上高:製品別
  • 小売売上高:エンドユーザー別
  • 一般用製品の流通チャネル
    • 消費者の購入パターン:一次市場/二次市場での売上高
    • ホームセンター
    • 量販店
    • ガーデニングセンター
    • 通信販売/インターネット
    • その他
  • 業務用製品の流通チャネル
    • 市場別の流通構造
    • 直接販売
    • 専門サービス企業
    • 農薬の流通業者
    • その他

第8章 産業構造

  • 分析概略と産業構成
  • 市場シェア
    • 全体的な市場シェア
    • 一般用製品
    • 業務用製品
  • 業界再編
  • 競争戦略
    • 一般用/業務用製品の市場
    • ブランド名の認知度
      • ブランド製品とプライベートブランド
      • 補完的製品のブランド名の登録
    • パッケージング
    • 製品ラインの拡張
    • 主力製品
    • 事業協力協定
  • マーケティング
    • 従来型の広告
    • メディアとの戦略的提携
    • インターネット
    • その他
  • 市場参入企業の一覧

第9章 付録

図表

LIST OF TABLES

1. EXECUTIVE SUMMARY

2. OVERVIEW

  • Table 2-1: Lawn & Garden Consumable Market, 2008 - 2018
  • Table 2-2: Lawn & Garden Product Demand by End User & Product, 2008 - 2023 (billion dollars)
  • Table 2-3: Lawn & Garden Consumable Demand by End User, 2008 - 2023 (million dollars)
  • Table 2-4: Growth Opportunities in Lawn & Garden Consumables

3. FACTORS IMPACTING LAWN & GARDEN CONSUMABLE DEMAND

  • Table 3-1: Lawn & Garden Consumables Pricing Trends, 2008 - 2023 (dollars per pound)
  • Table 3-2: Lawn & Garden Chemical Raw Materials Demand, 2008 - 2023 (million pounds)
  • Table 3-3: Consumer Trends Affecting Lawn & Garden Consumables
  • Table 3-4: State Lawn & Garden Fertilizer Regulations

4. MARKETS

  • Table 4-1: Lawn & Garden Consumable Demand by Market, 2008 - 2023 (million dollars)
  • Table 4-2: Residential Lawn & Garden Consumable Demand by Product, 2008 - 2023 (million dollars)
  • Table 4-3: Residential Lawn & Garden Consumable Demand by End User, 2008 - 2023 (million dollars)
  • Table 4-4: Golf Course Lawn & Garden Consumable Demand by Product, 2008 - 2023 (million dollars)
  • Table 4-5: Government & Institutional Lawn & Garden Consumable Demand by Product, 2008 - 2023 (million dollars)
  • Table 4-6: Commercial & Industrial Lawn & Garden Consumable Demand by Product, 2008 - 2023 (million dollars)
  • Table 4-7: Demand for Lawn & Garden Consumables in Other Markets by Product, 2008 - 2023 (million dollars)

5. PRODUCTS

  • Table 5-1: Lawn & Garden Consumable Demand by Product, 2008 - 2023 (million dollars)
  • Table 5-2: Lawn & Garden Fertilizer Demand by Application & Market, 2008 - 2023 (million dollars)
  • Table 5-3: Lawn & Garden Fertilizer Demand by Media, 2008 - 2023 (million dollars)
  • Table 5-4: Organic Lawn & Garden Fertilizer Demand, 2008 - 2023 (million dollars)
  • Table 5-5: Lawn & Garden Pesticide Demand by Application, 2008 - 2023 (million dollars)
  • Table 5-6: Lawn & Garden Pesticide Demand by Type, 2008 - 2023 (million dollars)
  • Table 5-7: Lawn & Garden Herbicide Demand by Market, 2008 - 2023 (million dollars)
  • Table 5-8: Lawn & Garden Insecticide Demand by Market, 2008 - 2023 (million dollars)
  • Table 5-9: Other Lawn & Garden Pesticide Demand by Market & Type, 2008 - 2023 (million dollars)
  • Table 5-10: Organic Lawn & Garden Pesticide Demand by Type, 2008 - 2023 (million dollars)
  • Table 5-11: Lawn & Garden Growing Media Demand by Application & Market, 2008 - 2023 (million dollars)
  • Table 5-12: Lawn & Garden Growing Media Demand by Type, 2008 - 2023 (million dollars)
  • Table 5-13: Lawn & Garden Packaged Soil Demand by Type, 2008 - 2023 (million dollars)
  • Table 5-14: Lawn & Garden Soil Amendments Demand by Type, 2008 - 2023 (million dollars)
  • Table 5-15: Lawn & Garden Seed Demand by Market, 2008 - 2023 (million dollars)
  • Table 5-16: Lawn & Garden Seed Demand by Type, 2008 - 2023 (million dollars)
  • Table 5-17: Lawn & Garden Mulch & Other Ground Covering Demand by Market, 2008 - 2023 (million dollars)
  • Table 5-18: Lawn & Garden Mulch & Other Ground Covering Demand by Type, 2008 - 2023 (million dollars)
  • Table 5-19: Other Lawn & Garden Consumable Demand by Market, 2008 - 2023 (million dollars)

6. CONSUMER INSIGHTS & TRENDS

  • Table 6-1: Home Ownership & Rentals in the US, 2008 - 2018 (percent)
  • Table 6-2: Home Ownership & Rental Trends in the US by Annual Household Income, 2008 - 2018 (percent)
  • Table 6-3: Presence of a Lawn, Garden, or Outdoor Space at Home, 2019 (percent)
  • Table 6-4: Share of Households That Own Land Around the Home by Size of Land, 2008 - 2018 (percent)
  • Table 6-5: Lawn & Garden Consumables Purchases in the Last 12 Months by Consumers Who Grow Plants, 2019 (percent & responses)
  • Table 6-6: Most Helpful Source of Information When Making Lawn & Garden Supplies Purchases, 2019 (response & percent)
  • Table 6-7: Secondary Source of Information When Making Lawn & Garden Consumables Purchases, 2019 (response & percent)
  • Table 6-8: Who Performs Lawn & Garden Maintenance at Your Home, 2019 (response & percent)
  • Table 6-9: Who Performs Lawn & Garden Maintenance at Your Home by Area, 2019 (percent)

7. RETAIL SALES & DISTRIBUTION CHANNELS

  • Table 7-1: Lawn & Garden Consumables Sales by Distribution Channel, 2008 - 2023 (million dollars)
  • Table 7-2: Lawn & Garden Consumables Retail Sales by Product, 2008 - 2023 (million dollars)
  • Table 7-3: Lawn & Garden Consumables Retail Sales by End User, 2008 - 2023 (million dollars)
  • Table 7-4: Consumer Retail Shopping Patterns, 2019: Among Consumers Who Grow Plants & Purchased Lawn & Garden Consumables in the Past 12 Months, Where Did You Primarily Shop for These Items? (percent & responses)
  • Table 7-5: Consumer Retail Shopping Patterns, 2019: Among Consumers Who Purchased Lawn & Garden Consumables in the Past 12 Months, Where Did You Also Shop for These Items? (percent & responses)

8. INDUSTRY STRUCTURE

  • Table 8-1: US Lawn & Garden Consumables Sales by Company, 2018 (million dollars)
  • Table 8-2: Selected Mergers & Acquisitions
  • Table 8-3: Lawn & Garden Consumables - Key Private Label Brands
  • Table 8-4: Selected Cooperative Agreements

9. APPENDIX

  • Table 9-1: Relevant Industry Codes
  • Table 9-2: Relevant HS Codes
  • Table 9-3: Abbreviations & Acronyms Used in Study
  • Table 9-4: Macroeconomic Indicators, 2008 - 2023 (billion 2012 dollars)
  • Table 9-5: Population & Households, 2008 - 2023 (million persons)
  • Table 9-6: Personal Consumption Expenditures, 2008 - 2023 (billion dollars)
  • Table 9-7: Housing Stock by Type, 2008 - 2023 (million units)
  • Table 9-8: Population by Region & Subregion, 2008 - 2023 (million people)
  • Table 9-9: Single Family Housing Starts by Region & Subregion, 2008 - 2023 (thousand units)
  • Table 9-10: Multifamily Housing Starts by Region & Subregion, 2008 - 2023 (thousand units)

LIST OF FIGURES

1. EXECUTIVE SUMMARY

  • Figure 1-1: US Lawn & Garden Consumables Market

2. OVERVIEW

  • Figure 2-1: US Lawn & Garden Consumables Market Trends

3. FACTORS IMPACTING LAWN & GARDEN CONSUMABLE DEMAND

  • Figure 3-1: Urban Dwellers Percent of Total US Population, 2000 - 2023

4. MARKETS

  • Figure 4-1: Key Trends in US Lawn & Garden Consumables Markets
  • Figure 4-2: Lawn & Garden Consumable Demand Growth by Market, 2018 - 2023 (billion dollars)
  • Figure 4-3: Residential Market: Consumer/DIY vs. Professional Products
  • Figure 4-4: Golf Course Lawn & Garden Consumable Demand Growth by Product, 2018 - 2023 (million dollars)
  • Figure 4-5: Government & Institutional Lawn & Garden Consumable Demand Growth by Product, 2018 - 2023 (million dollars)
  • Figure 4-6: Commercial & Industrial Lawn & Garden Consumable Demand Growth by Product, 2018 - 2023 (million dollars)
  • Figure 4-7: Other Lawn & Garden Consumable Demand Growth by Product, 2018 - 2023 (million dollars)

5. PRODUCTS

  • Figure 5-1: Key Trends in US Lawn & Garden Consumable Products
  • Figure 5-2: Lawn & Garden Consumable Demand Growth by Product, 2018 - 2023 (billion dollars)
  • Figure 5-3: Lawn & Garden Fertilizer Demand Growth by Market, 2018 - 2023 (billion dollars)
  • Figure 5-4: Fertilizers: Key Demand Drivers
  • Figure 5-5: Lawn & Garden Pesticide Demand Growth by Application, 2018 - 2023 (billion dollars)
  • Figure 5-6: Pesticides: Key Demand Drivers
  • Figure 5-7: Growing Media: Key Demand Drivers
  • Figure 5-8: Lawn & Garden Packaged Soil Demand Growth by Type, 2018 - 2023 (million dollars)
  • Figure 5-9: Lawn & Garden Seed Demand Growth by Market, 2018 - 2023 (million dollars)
  • Figure 5-10: Seeds: Key Demand Drivers
  • Figure 5-11: Lawn & Garden Mulch & Other Ground Covering Demand Growth by Market, 2018 - 2023 (million dollars)
  • Figure 5-12: Mulch & Other Ground Coverings: Key Demand Drivers
  • Figure 5-13: Other Lawn & Garden Consumable Demand Growth by Market, 2018 - 2023 (million dollars)

6. CONSUMER INSIGHTS & TRENDS

  • Figure 6-1: Key Consumer Insights & Retail Trends in Lawn & Garden Consumables
  • Figure 6-2: Home Ownership & Rentals in the US by Age Bracket, 2008 & 2018 (percent of population)
  • Figure 6-3: Location of Plants Grown, 2019 (percent)
  • Figure 6-4: Types of Plants Grown, 2019 (percent)
  • Figure 6-5: Do You Grow Plants by Age Bracket, 2019 (percent)
  • Figure 6-6: Types of Plants Grown by Age Bracket, 2019 (percent)
  • Figure 6-7: Organic Consumables Purchases by Age Bracket, 2019 (percent)
  • Figure 6-8: Consumer Priorities When Purchasing Lawn & Garden Consumables, 2019 (percent)
  • Figure 6-9: Pesticide & Herbicide Preferences of Consumers Who Grow Plants, 2019 (percent)
  • Figure 6-10: Organic Preferences of Consumers Who Grow Plants, 2019 (percent)
  • Figure 6-11: Environmental Preferences of Consumers with a Lawn, Garden, or Outdoor Space, 2019 (percent)
  • Figure 6-12: Consumer Attitudes About Lawn & Garden Care, 2019 (percent)

7. RETAIL SALES & DISTRIBUTION CHANNELS

  • Figure 7-1: Key Trends in the Distribution of Lawn & Garden Consumables
  • Figure 7-2: Total Retail Markup by Product, 2018 (billion dollars)
  • Figure 7-3: Consumer Retail Shopping Patterns, 2019: Among Consumers Who Grow Plants & Purchased Lawn & Garden Consumables in the Past 12 Months, Where Did You Primarily Shop for These Items? (percent)
  • Figure 7-4: Consumer Retail Shopping Patterns, 2019: Among Consumers Who Grow Plants & Purchased Lawn & Garden Consumables in the Past 12 Months, Where Did You Also Shop for These Items? (percent)
  • Figure 7-5: Lawn & Garden Consumables Retail Distribution by Outlet, 2018 (billion dollars)
  • Figure 7-6: Professional Lawn & Garden Consumables Retail Distribution by Outlet, 2018 (billion dollars)

8. INDUSTRY STRUCTURE

  • Figure 8-1: US Lawn & Garden Consumables Market Share, 2018 (billion dollars)
  • Figure 8-2: US Consumer Lawn & Garden Consumables Market Share, 2018 (billion dollars)
  • Figure 8-3: Consumer Lawn & Garden Consumables: Leading Supplier
  • Figure 8-4: Consumer Lawn & Garden Consumables: Second Leading Supplier
  • Figure 8-5: Consumer Lawn & Garden Consumables: Third Leading Supplier
  • Figure 8-6: Consumer Lawn & Garden Consumables: Fourth Leading Supplier
  • Figure 8-7: US Professional Lawn & Garden Consumables Market Share, 2018 (billion dollars)
  • Figure 8-8: Professional Lawn & Garden Consumables: Leading Supplier
  • Figure 8-9: Professional Lawn & Garden Consumables: Second Leading Supplier
  • Figure 8-10: Professional Lawn & Garden Consumables: Third Leading Supplier
  • Figure 8-11: Professional Lawn & Garden Consumables: Fourth Leading Supplier
  • Figure 8-12: Examples of Products Licensed Under the Scotts & Miracle-Gro Brands

9. APPENDIX

  • Figure 9-1: Annual Growth in Real GDP, 2000 - 2018, Compared to 1980 - 2005 Average (percent)
  • Figure 9-2: Annual Population Growth, 2003 - 2018 (percent)
  • Figure 9-3: Housing Stock by Year of Construction, 2018 (percent)
目次
Product Code: 3755

Sales of lawn and garden consumables are forecast to rise nearly 3% per year, as US consumers increasingly opt for higher value products to meet their specific needs, including fast-acting, single application products; and nontoxic products that can be used in organic gardening and are safe for use around children and pets. Furthermore, demand will benefit from the development of multipurpose and controlled release formulations that are easier to use and can act over longer durations, saving both time and energy for consumers and professionals.

‘The Lawn & Garden Consumables study’ answers these questions and more:

  • How will the consumer lifestyle trend toward outdoor living impact the market for lawn and garden consumables?
  • How will millennial consumers influence the product mix going forward?
  • How will controversies and legal issues surrounding the use of glyphosate impact product use in the coming years?

Table of Contents

1. EXECUTIVE SUMMARY

2. OVERVIEW

  • Key Findings
  • Historical Market Trends
  • Lawn & Garden Market Overview
  • End Users
    • DIY vs. DIFM Trends
    • Demand by End User
    • Consumer/DIY
    • Lawn Care & Landscaping Service Firms
    • Other Professional End Users
  • International Activity & Foreign Trade
    • Global Demand
    • Foreign Trade
  • Major Opportunities for Growth

3. FACTORS IMPACTING LAWN & GARDEN CONSUMABLE DEMAND

  • Pricing Trends
  • Raw Materials
  • Consumer Trends
  • Regulatory Issues
    • Pesticides
  • Fertilizers & Other Lawn & Garden Consumables
    • Environmental Trends & Issues
    • Climate & Seasonality
    • Water Conservation
    • Native Plants & Organic Gardening
    • Wildlife Conservation & Pollinator-Friendly Gardens
  • Homeownership, Urbanization, & Outdoor Living
  • Demographic Trends
  • Urban Green Spaces & Park Investment

4. MARKETS

  • Key Findings
  • Lawn & Garden Consumable Demand by Market
  • Residential
    • Demand by Product
    • Consumer/DIY vs. Professional
  • Golf Courses
  • Government & Institutional
  • Commercial & Industrial
  • Other Markets

5. PRODUCTS

  • Key Findings
  • Lawn & Garden Consumable Demand by Product
  • Fertilizers
    • Demand by Application & Market
    • Demand by Media
    • Organic Fertilizers
  • Pesticides
    • Demand by Application
    • Demand by Type
    • Herbicides
      • Product Description
      • Demand by Market
      • Suppliers
    • Insecticides
    • Other Pesticides
    • Organic Pesticides
  • Growing Media
    • Demand by Market & Application
    • Demand by Type
    • Packaged Soil
    • Soil Amendments (Compost, Peat, Perlite, & Other)
      • Scope & Product Description
      • Demand by Type
      • Suppliers
  • Seeds
    • Demand by Market
    • Demand by Type (Grass, Turf, Ornamental, & Other Seeds)
    • Suppliers
  • Mulch & Other Ground Coverings
    • Product Description
    • Demand by Market
    • Demand by Type
  • Other Lawn & Garden Consumables
    • Scope & Product Description
    • Demand by Market

6. CONSUMER INSIGHTS & TRENDS

  • Key Findings
  • Homeownership Trends
    • Homeownership Trends: Ownership vs. Rentals
    • Homeownership Trends: Annual Household Income
    • Homeownership Trends: Age Brackets
  • Prevalence of Outdoor Spaces at Home
  • Size of Owned Land Around Home
  • Gardening Participation
    • Types & Locations of Plants Grown
    • Growing Plants by Age Bracket
    • Millennials & Generation Xers More Likely to Grow Vegetables, Herbs, & Fruit
  • Lawn & Garden Consumables Purchases
    • Purchases by Product
    • Preference for Organic Consumables by Age Bracket
    • Priorities When Purchasing Lawn & Garden Consumables
    • Sources of Information Used When Making Purchasing Decisions
  • Pesticide & Herbicide Preferences
  • Organic & Environmental Preferences
  • Lawn & Garden Maintenance
  • Consumer Attitudes About Lawn & Garden Care

7. RETAIL SALES & DISTRIBUTION CHANNELS

  • Key Findings
  • Retail vs. Professional Distribution
  • Retail Sales by Product
  • Retail Sales by End User
  • Retail Distribution
    • Consumer Retail Shopping Patterns: Sales by Primary & Secondary Retail Outlet
    • Home Centers
    • Mass Merchandisers
    • Garden Centers
    • Mail Order/Internet
    • Other Retail Distribution
  • Professional Market Distribution
    • Distribution by Market
    • Direct Sales
    • Professional Service Firms
    • Agricultural Chemical Distributors
    • Other Professional Market Distribution

8. INDUSTRY STRUCTURE

  • Key Findings & Industry Composition
  • Market Share
    • Overall Market Share
    • Consumer Products
    • Professional Products
  • Industry Restructuring
  • Competitive Strategies
    • Consumer vs. Professional Markets
    • Brand Name Recognition
      • Brand Names & Private Label Names
      • Licensing Brand Names to Complementary Products
    • Packaging
    • Product Line Expansion
    • Product Focus
    • Cooperative Agreements
  • Marketing
    • Conventional Advertising
    • Strategic Media Partnerships
    • Internet
    • Other Marketing
  • List of Industry Participants

9. APPENDIX

  • Scope
  • Definitions
  • Abbreviations
  • Freedonia Methodology
  • Study-Specific Methodology
  • Sources
  • Associations & Agencies
  • Related Studies & Reports
  • Macroeconomic Assumptions
    • Economic Environment
    • Demographics
    • Consumer Spending
    • Housing Stock
    • Regional Population & Housing Starts
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