シンガポールのソフトドリンク市場

シンガポールのホットドリンク市場は、2024年にはオン・トレードとオフ・トレードの両チャネルで数量ベースでプラス成長を記録する見込みですが、そのペースは過去3年間より鈍化します。これは、規制の変更と消費者の消費意欲の減退によるところが大きいです。2024年1月1日から適用される物品サービス税（GST）の税率が8%から9%に引き上げられます。この税率引き上げは、ソフトドリンクの価格を押し上げる可能性が高いです。

当レポートでは、シンガポールのソフトドリンク市場について調査し、市場の概要と共に、炭酸飲料、ジュース、ボトルウォーター、エナジードリンク、濃縮飲料、RTDティ、RTDコーヒーなどの市場規模と構造を分析・予測し、市場の主要参入企業の動向など、戦略的な分析を行っています。

目次

目次と表のリスト

エグゼクティブサマリー

市場データ

付録

動向

免責事項

情報源

シンガポールの炭酸塩

主なデータ結果

2024年の発展

• コカ・コーラとペプシコは顧客体験を向上させるスマート自動販売ソリューションで革新を起こす
• 炭素税の引き上げの影響は機会と課題をもたらす
• 健康志向の消費者は人工甘味料への懸念にもかかわらず、低糖炭酸飲料への移行を推進している

展望と機会

• 健康動向と人口動態の変化は炭酸塩の将来に課題をもたらす
• 革新的なコラボレーションは消費者の関心を刺激
• 炭酸飲料ブランドにとって、フードサービスは引き続き重要なチャネルとなる

カテゴリーデータ

シンガポールのジュース

主なデータ結果

2024年の発展

• 健康への懸念が高まる中、ジュースの消費量が減少
• ココナッツやその他の植物由来の水は継続的な課題に直面している
• 参入企業は食品サービスとの連携を活用して知名度を高める

展望と機会

• パッケージジュースはフードサービスキオスクとの激しい競合に直面する可能性がある
• 低カロリーでプレミアムな商品を提供し、健康志向の消費者をターゲットにしたパッケージジュース
• 出生率の低下はジュース飲料にとって課題となる

カテゴリーデータ

シンガポールのボトル入り飲料水

主なデータ結果

2024年の発展

• ボトル入り飲料水のパフォーマンスは横ばい
• 機能性ボトルウォーターは競争上の課題に直面
• 高級ボトル入り飲料水は、経済全般の不確実性の中で地元消費者の支持を得るのに苦戦している

展望と機会

• 炭酸飲料水と炭酸飲料水の境界線が曖昧に
• 持続可能性への取り組みは引き続き勢いを増す
• スーパーマーケット、コンビニエンスストア、地元の小さな食料品店は、引き続きボトル入り飲料水の販売の主要チャネルとなる

カテゴリーデータ

シンガポールのスポーツドリンク

主なデータ結果

2024年の発展

• スポーツドリンクメーカーは、イベントスポンサーシップやコミュニティ参加の取り組みを通じてさらなる成長を推進
• スポーツドリンクは、シンガポールの熱帯気候での水分補給と回復をサポート
• スポーツドリンクは、砂糖への懸念と健康的な代替品の台頭の中で課題を乗り越えている

展望と機会

• 身体活動レベルの低下はスポーツドリンク業界にとって課題となる
• スポーツドリンクは、国際的なスポーツイベントを活用しながら、コミュニティの関与を高めることを目指す
• 既存ブランドの人気は維持される見込み

カテゴリーデータ

シンガポールのエナジードリンク

主なデータ結果

2024年の発展

• メーカーは成熟した市場を乗り切る上で課題に直面している
• 建設部門の拡大がエナジードリンクの需要を刺激
• エナジードリンクブランドは若者の間でブランドロイヤルティを構築することに重点を置いている

展望と機会

• カフェイン含有量に関する規制の欠如が懸念を呼ぶ
• 天然エナジードリンクはニッチな存在ではあるもの、今後入手しやすくなると予想
• 低糖質エナジードリンクはより大きな成長の可能性を示す

カテゴリーデータ

シンガポールの濃縮物

主なデータ結果

2024年の発展

• より健康的な選択肢が中心となる中、液体濃縮物の継続的な減少
• 粉末濃縮物の運命はまちまち
• コーヒー濃縮液はニッチだが便利な代替品である

展望と機会

• 人口動態の変化は液体濃縮物に課題をもたらす
• 粉末スポーツドリンクはRTDの利便性に苦戦するだろう
• パンデミック後の外出先での消費時代に、特製紅茶とコーヒーの濃縮液が繁栄する可能性がある

カテゴリーデータ

• 濃縮物の変換

シンガポールのRTDティー

主なデータ結果

2024年の発展

• 低糖RTD茶の成長が続く
• 競合情勢は依然として老舗ブランドが主導
• 東アジアのRTD茶ブランドの入手可能性が増加

展望と機会

• 経済不確実性の中で、プライベートブランドのRTDティーブランドが勢いを増す
• 健康的な代替品として人気が高まっているにもかかわらず、コンブチャはニッチな存在のまま
• RTDティーはバブルティーや他の食品サービス店との競合に直面している

カテゴリーデータ

シンガポールのRTDコーヒー

主なデータ結果

2024年の発展

• コーヒー豆価格の高騰に生産者は苦戦
• 砂糖を減らしたコーヒーの需要がRTDコーヒーのイノベーションを促進
• 持続可能性への懸念が高まる中、「豆を使わない」コーヒーがデビュー

展望と機会

• チェーン店の食品サービス企業との競合が激化し、RTDコーヒーブランドに圧力がかかると予想
• RTDコーヒーは、カスタマイズ可能なオプションや手頃な価格の地元の代替品との激しい競合に直面する
• 淹れたてのコーヒーを販売する自動販売機はRTDの変種に圧力をかける可能性がある

カテゴリーデータ

シンガポールのアジア特産ドリンク

主なデータ結果

2024年の発展

• アジアの特製ドリンクは若いシンガポール人の間ではあまり人気がない
• 世界の飲料ブランドが激しい競合を繰り広げる
• アジアの特産飲料は消費者基盤の拡大に課題を抱えている

展望と機会

• アジアの特産飲料の販売量はさらに減少する見込み
• ニッチな専門ブランドはより強固な基盤を築くのに苦労するかもしれない
• スーパーマーケットは、アジアの特産飲料のオフトレード量販の主要チャネルであり続ける

カテゴリーデータ

The hot drinks market in Singapore is set to record positive volume growth though both the on-trade and off-trade channels in 2024, albeit at a slower pace than the previous three years. This is largely due to a combination of regulatory changes and reduced consumer spending power. One of the key regulatory changes that will affect the market is the increase in the Goods and Services Tax (GST) rate, which jumped from 8% to 9%, effective from 1 January 2024. This increase will likely push up the...

Euromonitor International's Soft Drinks in Singapore report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2020-2024), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution, packaging or pricing issues. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Asian Speciality Drinks, Bottled Water, Carbonates, Concentrates, Energy Drinks, Juice, RTD Coffee, RTD Tea, Sports Drinks.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Soft Drinks market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market's major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

TABLE OF CONTENTS

List Of Contents And Tables

EXECUTIVE SUMMARY

• Soft drinks in 2024: The big picture
• 2024 key trends
• Competitive landscape
• Retailing developments
• Foodservice vs retail split
• What next for soft drinks?

MARKET DATA

• Table 1 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2019-2024
• Table 2 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2019-2024
• Table 3 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2019-2024
• Table 4 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2019-2024
• Table 5 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2024
• Table 6 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2024
• Table 7 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2024
• Table 8 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2024
• Table 9 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2019-2024
• Table 10 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2019-2024
• Table 11 Off-trade Sales of Soft Drinks by Category: Value 2019-2024
• Table 12 Off-trade Sales of Soft Drinks by Category: % Value Growth 2019-2024
• Table 13 Sales of Soft Drinks by Total Fountain On-trade: Volume 2019-2024
• Table 14 Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2019-2024
• Table 15 NBO Company Shares of Total Soft Drinks (RTD): % Volume 2020-2024
• Table 16 LBN Brand Shares of Total Soft Drinks (RTD): % Volume 2021-2024
• Table 17 NBO Company Shares of On-trade Soft Drinks (RTD): % Volume 2020-2024
• Table 18 LBN Brand Shares of On-trade Soft Drinks (RTD): % Volume 2021-2024
• Table 19 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2020-2024
• Table 20 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2021-2024
• Table 21 NBO Company Shares of Off-trade Soft Drinks: % Value 2020-2024
• Table 22 LBN Brand Shares of Off-trade Soft Drinks: % Value 2021-2024
• Table 23 Penetration of Private Label in Off-trade Soft Drinks (RTD) by Category: % Volume 2019-2024
• Table 24 Penetration of Private Label in Off-trade Soft Drinks by Category: % Value 2019-2024
• Table 25 Distribution of Off-trade Soft Drinks (as sold) by Format: % Volume 2019-2024
• Table 26 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2024
• Table 27 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2024-2029
• Table 28 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2024-2029
• Table 29 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2024-2029
• Table 30 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2024-2029
• Table 31 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2024-2029
• Table 32 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2024-2029
• Table 33 Forecast Off-trade Sales of Soft Drinks by Category: Value 2024-2029
• Table 34 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2024-2029
• Table 35 Forecast Sales of Soft Drinks by Total Fountain On-trade: Volume 2024-2029
• Table 36 Forecast Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2024-2029

APPENDIX

• Fountain sales in Singapore

Trends

DISCLAIMER

SOURCES

• Summary 1 Research Sources

CARBONATES IN SINGAPORE

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Coca-Cola and PepsiCo innovate with smart vending solutions to enhance customer experience
• Impact of rising carbon tax presents opportunities and challenges
• Health-conscious consumers drive shift to reduced-sugar carbonates, despite concern over artificial sweeteners

PROSPECTS AND OPPORTUNITIES

• Health trends and shifting demographics will present challenges for future of carbonates
• Innovative collaborations will stimulate consumer interest.
• Foodservice will remains key channel for carbonates brands

CATEGORY DATA

• Table 37 Off-trade vs On-trade Sales of Carbonates: Volume 2019-2024
• Table 38 Off-trade vs On-trade Sales of Carbonates: Value 2019-2024
• Table 39 Off-trade vs On-trade Sales of Carbonates: % Volume Growth 2019-2024
• Table 40 Off-trade vs On-trade Sales of Carbonates: % Value Growth 2019-2024
• Table 41 Off-trade Sales of Carbonates by Category: Volume 2019-2024
• Table 42 Off-trade Sales of Carbonates by Category: Value 2019-2024
• Table 43 Off-trade Sales of Carbonates by Category: % Volume Growth 2019-2024
• Table 44 Off-trade Sales of Carbonates by Category: % Value Growth 2019-2024
• Table 45 Total Sales of Carbonates by Fountain On-trade: Volume 2019-2024
• Table 46 Total Sales of Carbonates by Fountain On-trade: % Volume Growth 2019-2024
• Table 47 NBO Company Shares of Off-trade Carbonates: % Volume 2020-2024
• Table 48 LBN Brand Shares of Off-trade Carbonates: % Volume 2021-2024
• Table 49 NBO Company Shares of Off-trade Carbonates: % Value 2020-2024
• Table 50 LBN Brand Shares of Off-trade Carbonates: % Value 2021-2024
• Table 51 Forecast Off-trade Sales of Carbonates by Category: Volume 2024-2029
• Table 52 Forecast Off-trade Sales of Carbonates by Category: Value 2024-2029
• Table 53 Forecast Off-trade Sales of Carbonates by Category: % Volume Growth 2024-2029
• Table 54 Forecast Off-trade Sales of Carbonates by Category: % Value Growth 2024-2029
• Table 55 Forecast Total Sales of Carbonates by Fountain On-trade: Volume 2024-2029
• Table 56 Forecast Total Sales of Carbonates by Fountain On-trade: % Volume Growth 2024-2029

JUICE IN SINGAPORE

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Decline in juice consumption amid growing health concerns
• Coconut and other plant waters face ongoing challenges
• Players leverage foodservice collaborations to boost visibility

PROSPECTS AND OPPORTUNITIES

• Packaged juices may face intensified competition from foodservice kiosks
• Packaged juices to target health-conscious consumers with low-calorie and premium offerings.
• Declining birth rate will pose challenge for juice drinks

CATEGORY DATA

• Table 57 Off-trade Sales of Juice by Category: Volume 2019-2024
• Table 58 Off-trade Sales of Juice by Category: Value 2019-2024
• Table 59 Off-trade Sales of Juice by Category: % Volume Growth 2019-2024
• Table 60 Off-trade Sales of Juice by Category: % Value Growth 2019-2024
• Table 61 NBO Company Shares of Off-trade Juice: % Volume 2020-2024
• Table 62 LBN Brand Shares of Off-trade Juice: % Volume 2021-2024
• Table 63 NBO Company Shares of Off-trade Juice: % Value 2020-2024
• Table 64 LBN Brand Shares of Off-trade Juice: % Value 2021-2024
• Table 65 Forecast Off-trade Sales of Juice by Category: Volume 2024-2029
• Table 66 Forecast Off-trade Sales of Juice by Category: Value 2024-2029
• Table 67 Forecast Off-trade Sales of Juice by Category: % Volume Growth 2024-2029
• Table 68 Forecast Off-trade Sales of Juice by Category: % Value Growth 2024-2029

BOTTLED WATER IN SINGAPORE

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Flat performance for bottled water
• Functional bottled water faces competitive challenges
• Premium bottled water struggles to gain traction with local consumers amid general economic uncertainty

PROSPECTS AND OPPORTUNITIES

• Blurring of lines between carbonates and sparkling flavoured bottled water
• Sustainability initiatives will continue to gain traction
• Supermarkets, convenience stores, and small local grocers will remain key channels for bottled water sales

CATEGORY DATA

• Table 69 Off-trade Sales of Bottled Water by Category: Volume 2019-2024
• Table 70 Off-trade Sales of Bottled Water by Category: Value 2019-2024
• Table 71 Off-trade Sales of Bottled Water by Category: % Volume Growth 2019-2024
• Table 72 Off-trade Sales of Bottled Water by Category: % Value Growth 2019-2024
• Table 73 NBO Company Shares of Off-trade Bottled Water: % Volume 2020-2024
• Table 74 LBN Brand Shares of Off-trade Bottled Water: % Volume 2021-2024
• Table 75 NBO Company Shares of Off-trade Bottled Water: % Value 2020-2024
• Table 76 LBN Brand Shares of Off-trade Bottled Water: % Value 2021-2024
• Table 77 Forecast Off-trade Sales of Bottled Water by Category: Volume 2024-2029
• Table 78 Forecast Off-trade Sales of Bottled Water by Category: Value 2024-2029
• Table 79 Forecast Off-trade Sales of Bottled Water by Category: % Volume Growth 2024-2029
• Table 80 Forecast Off-trade Sales of Bottled Water by Category: % Value Growth 2024-2029

SPORTS DRINKS IN SINGAPORE

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Sports drinks players drive further growth through event sponsorships and community engagement initiatives
• Sports drinks support hydration and recovery in Singapore's tropical climate.
• Sports drinks navigate challenges amid sugar concerns and rise of healthier alternatives

PROSPECTS AND OPPORTUNITIES

• Decline in physical activity levels poses challenge for sports drinks players
• Sports drinks will capitalise on international sports events, while seeking to boost community engagement
• Established brands expected to maintain popularity

CATEGORY DATA

• Table 81 Off-trade Sales of Sports Drinks: Volume 2019-2024
• Table 82 Off-trade Sales of Sports Drinks: Value 2019-2024
• Table 83 Off-trade Sales of Sports Drinks: % Volume Growth 2019-2024
• Table 84 Off-trade Sales of Sports Drinks: % Value Growth 2019-2024
• Table 85 NBO Company Shares of Off-trade Sports Drinks: % Volume 2020-2024
• Table 86 LBN Brand Shares of Off-trade Sports Drinks: % Volume 2021-2024
• Table 87 NBO Company Shares of Off-trade Sports Drinks: % Value 2020-2024
• Table 88 LBN Brand Shares of Off-trade Sports Drinks: % Value 2021-2024
• Table 89 Forecast Off-trade Sales of Sports Drinks: Volume 2024-2029
• Table 90 Forecast Off-trade Sales of Sports Drinks: Value 2024-2029
• Table 91 Forecast Off-trade Sales of Sports Drinks: % Volume Growth 2024-2029
• Table 92 Forecast Off-trade Sales of Sports Drinks: % Value Growth 2024-2029

ENERGY DRINKS IN SINGAPORE

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Manufacturers face challenges in navigating mature market
• Expanding construction sector fuels demand for energy drinks
• Energy drinks brands focus on building brand loyalty amongst young adults

PROSPECTS AND OPPORTUNITIES

• Lack of regulations around caffeine levels sparks concern
• Natural energy drinks, while remaining niche, are expected to grow in availability
• Reduced sugar energy drinks show stronger growth potential

CATEGORY DATA

• Table 93 Off-trade Sales of Energy Drinks: Volume 2019-2024
• Table 94 Off-trade Sales of Energy Drinks: Value 2019-2024
• Table 95 Off-trade Sales of Energy Drinks: % Volume Growth 2019-2024
• Table 96 Off-trade Sales of Energy Drinks: % Value Growth 2019-2024
• Table 97 NBO Company Shares of Off-trade Energy Drinks: % Volume 2020-2024
• Table 98 LBN Brand Shares of Off-trade Energy Drinks: % Volume 2021-2024
• Table 99 NBO Company Shares of Off-trade Energy Drinks: % Value 2020-2024
• Table 100 LBN Brand Shares of Off-trade Energy Drinks: % Value 2021-2024
• Table 101 Forecast Off-trade Sales of Energy Drinks: Volume 2024-2029
• Table 102 Forecast Off-trade Sales of Energy Drinks: Value 2024-2029
• Table 103 Forecast Off-trade Sales of Energy Drinks: % Volume Growth 2024-2029
• Table 104 Forecast Off-trade Sales of Energy Drinks: % Value Growth 2024-2029

CONCENTRATES IN SINGAPORE

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Continued decline for liquid concentrates as healthier options take centre stage
• Mixed fortunes for powder concentrates
• Coffee liquid concentrates represent niche, yet convenient alternative

PROSPECTS AND OPPORTUNITIES

• Demographic shifts will pose challenge for liquid concentrates
• Powdered sports drinks will struggle in face of RTD convenience
• Speciality tea and coffee concentrates could thrive in post-pandemic, on-the-go era

CATEGORY DATA

• Concentrates Conversions
• Summary 2 Concentrates Conversion Factors for Ready-to-Drink (RTD) Format
• Table 105 Off-trade Sales of Concentrates (RTD) by Category: Volume 2019-2024
• Table 106 Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2019-2024
• Table 107 Off-trade Sales of Concentrates by Category: Value 2019-2024
• Table 108 Off-trade Sales of Concentrates by Category: % Value Growth 2019-2024
• Table 109 LBN Brand Shares of Off-trade Concentrates (RTD): % Volume 2021-2024
• Table 110 NBO Company Shares of Off-trade Concentrates: % Value 2020-2024
• Table 111 LBN Brand Shares of Off-trade Concentrates: % Value 2021-2024
• Table 112 NBO Company Shares of Off-trade Liquid Concentrates (RTD): % Volume 2020-2024
• Table 113 LBN Brand Shares of Off-trade Liquid Concentrates (RTD): % Volume 2021-2024
• Table 114 NBO Company Shares of Off-trade Powder Concentrates (RTD): % Volume 2020-2024
• Table 115 LBN Brand Shares of Off-trade Powder Concentrates (RTD): % Volume 2021-2024
• Table 116 Forecast Off-trade Sales of Concentrates (RTD) by Category: Volume 2024-2029
• Table 117 Forecast Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2024-2029
• Table 118 Forecast Off-trade Sales of Concentrates by Category: Value 2024-2029
• Table 119 Forecast Off-trade Sales of Concentrates by Category: % Value Growth 2024-2029

RTD TEA IN SINGAPORE

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Continued growth momentum for reduced sugar RTD tea
• Competitive landscape remains led by long-standing brands
• East Asian RTD tea brands see growing availability

PROSPECTS AND OPPORTUNITIES

• Private label RTD tea brands set to gain traction amid economic uncertainty
• Kombucha to remain niche, despite its growing popularity as healthy alternative
• RTD tea faces competition from bubble tea and other foodservice outlets

CATEGORY DATA

• Table 120 Off-trade Sales of RTD Tea by Category: Volume 2019-2024
• Table 121 Off-trade Sales of RTD Tea by Category: Value 2019-2024
• Table 122 Off-trade Sales of RTD Tea by Category: % Volume Growth 2019-2024
• Table 123 Off-trade Sales of RTD Tea by Category: % Value Growth 2019-2024
• Table 124 Leading Flavours for Off-trade RTD Tea: % Volume 2019-2024
• Table 125 NBO Company Shares of Off-trade RTD Tea: % Volume 2020-2024
• Table 126 LBN Brand Shares of Off-trade RTD Tea: % Volume 2021-2024
• Table 127 NBO Company Shares of Off-trade RTD Tea: % Value 2020-2024
• Table 128 LBN Brand Shares of Off-trade RTD Tea: % Value 2021-2024
• Table 129 Forecast Off-trade Sales of RTD Tea by Category: Volume 2024-2029
• Table 130 Forecast Off-trade Sales of RTD Tea by Category: Value 2024-2029
• Table 131 Forecast Off-trade Sales of RTD Tea by Category: % Volume Growth 2024-2029
• Table 132 Forecast Off-trade Sales of RTD Tea by Category: % Value Growth 2024-2029

RTD COFFEE IN SINGAPORE

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Producers struggle with rising coffee bean prices
• Demand for reduced sugar options spurs innovation in RTD coffee
• "Bean-free" coffee makes its debut amid growing sustainability concerns

PROSPECTS AND OPPORTUNITIES

• Competition from chained foodservice players is expected to intensify, placing pressure on RTD coffee brands
• RTD coffee will face strong competition from customisable options and affordable local alternatives
• Vending machines selling freshly prepared coffee could place pressure on RTD variants

CATEGORY DATA

• Table 133 Off-trade Sales of RTD Coffee: Volume 2019-2024
• Table 134 Off-trade Sales of RTD Coffee: Value 2019-2024
• Table 135 Off-trade Sales of RTD Coffee: % Volume Growth 2019-2024
• Table 136 Off-trade Sales of RTD Coffee: % Value Growth 2019-2024
• Table 137 NBO Company Shares of Off-trade RTD Coffee: % Volume 2020-2024
• Table 138 LBN Brand Shares of Off-trade RTD Coffee: % Volume 2021-2024
• Table 139 NBO Company Shares of Off-trade RTD Coffee: % Value 2020-2024
• Table 140 LBN Brand Shares of Off-trade RTD Coffee: % Value 2021-2024
• Table 141 Forecast Off-trade Sales of RTD Coffee: Volume 2024-2029
• Table 142 Forecast Off-trade Sales of RTD Coffee: Value 2024-2029
• Table 143 Forecast Off-trade Sales of RTD Coffee: % Volume Growth 2024-2029
• Table 144 Forecast Off-trade Sales of RTD Coffee: % Value Growth 2024-2029

ASIAN SPECIALITY DRINKS IN SINGAPORE

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Asian speciality drinks hold limited appeal among younger Singaporeans
• Global drinks brands pose strong competition
• Asian speciality drinks face challenges in broadening their consumer base

PROSPECTS AND OPPORTUNITIES

• Asian speciality drinks will see further decline in volume sales
• Niche speciality brands may struggle to get a stronger foothold
• Supermarkets will remain key channel for off-trade volume sales of Asian speciality drinks

CATEGORY DATA

• Table 145 Off-trade Sales of Asian Speciality Drinks: Volume 2019-2024
• Table 146 Off-trade Sales of Asian Speciality Drinks: Value 2019-2024
• Table 147 Off-trade Sales of Asian Speciality Drinks: % Volume Growth 2019-2024
• Table 148 Off-trade Sales of Asian Speciality Drinks: % Value Growth 2019-2024
• Table 149 NBO Company Shares of Off-trade Asian Speciality Drinks: % Volume 2020-2024
• Table 150 LBN Brand Shares of Off-trade Asian Speciality Drinks: % Volume 2021-2024
• Table 151 NBO Company Shares of Off-trade Asian Speciality Drinks: % Value 2020-2024
• Table 152 LBN Brand Shares of Off-trade Asian Speciality Drinks: % Value 2021-2024
• Table 153 Forecast Off-trade Sales of Asian Speciality Drinks: Volume 2024-2029
• Table 154 Forecast Off-trade Sales of Asian Speciality Drinks: Value 2024-2029
• Table 155 Forecast Off-trade Sales of Asian Speciality Drinks: % Volume Growth 2024-2029
• Table 156 Forecast Off-trade Sales of Asian Speciality Drinks: % Value Growth 2024-2029