マレーシアのソフトドリンク市場

2024年、マレーシアのソフトドリンクは、オン・トレードの販売数量が鈍化しつつもさらに力強い伸びを示しました。このチャネルは、コロナウイルス（COVID-19）の大流行後に外食、旅行、消費者の移動に制限が課されたことによる需要低迷からの回復を続けています。オフィス、学校、社交、旅行への回帰が観光の流れを加速させているにもかかわらず、オン・トレードの販売量はパンデミック前の2019年の水準を下回ったままです。一方、オフトレードの伸びは緩やかでした。

当レポートでは、マレーシアのソフトドリンク市場について調査し、市場の概要と共に、炭酸飲料、ジュース、ボトルウォーター、エナジードリンク、濃縮飲料、RTDティ、RTDコーヒーなどの市場規模と構造を分析・予測し、市場の主要参入企業の動向など、戦略的な分析を行っています。

目次

目次と表のリスト

エグゼクティブサマリー

市場データ

付録

免責事項

情報源

マレーシアの炭酸塩

主なデータ結果

2024年の発展

• オントレードとファウンテンの販売量は堅調に伸びているが、オフトレードの販売量は減少
• 機能的な製品へのシフトが見られる中、継続的な新製品開発が成功の鍵
• 炭酸塩における持続可能性の推進

展望と機会

• 糖分を含む飲料に対する物品税の引き上げは、特にオフトレードチャネルにおける炭酸飲料の普及を妨げる可能性がある
• 観光とカラオケは炭酸飲料の消費に良い兆し
• マレーシアで健康志向の炭酸飲料への評価が高まる

カテゴリーデータ

マレーシアのジュース

主なデータ結果

2024年の発展

• 消費者の価格敏感性と代替品の脅威の中、オフトレードチャネルでの数量はわずかに増加
• ジュース業界で賞金コンテストが盛り上がる
• 主要参入企業は、リーチを拡大し、ブランドロイヤルティを生み出すために流通戦略に取り組んでいる

展望と機会

• 砂糖入り飲料に対する物品税の引き上げにより、ジュースの価格が上昇する可能性がある
• 還元100%ジュースは、オフトレードの数量面で引き続き苦戦する見込み
• ココナッツやその他の植物由来の水分の見通しは明るい

カテゴリーデータ

マレーシアのボトル入り飲料水

主なデータ結果

2024年の発展

• 健康とウェルネスのトレンドの中で、新たな参入企業が参入し、フレーバーボトル入りウォーターの人気が高まっている
• 新製品と流通の発展がマレーシアにおける一人当たりのボトル入り飲料水消費量の増加を支えている
• 観光業の力強い回復はボトル入り飲料水の成長機会を約束する

展望と機会

• 水供給の途絶によりボトル入り飲料水の需要が高まり、持続可能性の問題を緩和するための環境に優しい包装ソリューションへの圧力が高まっている
• 人口増加、世帯数の増加、消費者の購買力の向上、観光客の増加により、ボトル入り飲料水の消費が促進
• 食品サービス事業者は、ボトル入り飲料水の消費と利益率を高めるために、無料の飲料水の提供を減らす予定

カテゴリーデータ

マレーシアのスポーツドリンク

主なデータ結果

2024年の発展

• フィットネスセンターに併設されたカフェやレストランの増加が、オントレード販売の増加を後押し
• 再配置は100 Plusの利用と魅力を広げることを目指している
• 「Spend-and-Win」コンテストとスポンサーシップは依然として重要な戦略

展望と機会

• 2025年までに「スポーツ国家」となるマレーシアの道は、スポーツドリンクの成長機会をもたらす
• ブランドアンバサダーとのコラボレーションにより、ブランドの認知度、信頼性、エンゲージメントが向上
• 参入企業は流通戦略を通じて足場を強化しようとしている

カテゴリーデータ

マレーシアのエナジードリンク

主なデータ結果

2024年の発展

• 新製品の開発と革新は、エナジードリンクにとって重要な競争ツールである
• 強力なパートナーシップによりブランドの位置付けと認知度が強化される
• イスラム教徒が多数を占める人口の疑念を和らげるハラール認証

展望と機会

• 都市化の影響によりエネルギー増強製品の需要が促進される
• 顧客エンゲージメントを生み出し、需要を促進するインタラクティブなマーケティングキャンペーン
• 競争力向上のため、参入企業は流通をシフトする

カテゴリーデータ

マレーシアの濃縮飲料

主なデータ結果

2024年の発展

• 代替品の台頭により粉末濃縮物は衰退する一方、液体濃縮物は勢いを維持している
• 棚の視認性が低く、需要が低く、新製品開発が弱いため、2024年の成長の可能性は限られている
• 強力なポジショニングを持つブランドはリーダーシップを強化する

展望と機会

• ブランドコラボレーションは、視聴者のリーチを拡大するための効果的なマーケティング戦略
• オフトレード（RTD）の販売量増加の鈍化により、流通戦略の見直しが求められる
• 砂糖税を考慮すると、砂糖を減らした製品や砂糖を含まない製品の認知度と需要が高まる可能性がある

カテゴリーデータ

マレーシアのRTDティ

主なデータ結果

2024年の発展

• 外食産業と観光業の回復により、RTDティはオントレードチャネルで販売量が大幅に増加
• 新鮮な限定版パッケージとリブランディングにより、ブランドをリフレッシュし、消費者の関心を活性化
• 市場範囲を拡大するための革新的なコラボレーション

展望と機会

• 砂糖抜きRTD茶の店頭販売量と販売量の増加率は、砂糖抜きが通常を上回る見込み
• 参入企業はブランドの認知度を高め、購入を促進するためにコラボレーションを行う
• デジタルマーケティングと新製品開発は、競争に不可欠なツールを提供

カテゴリーデータ

マレーシアのRTDコーヒー

主なデータ結果

2024年の発展

• コーヒーの品質と味に対する評価の高まりにより、RTDコーヒーの数量成長の可能性が制限
• パッケージの刷新、製品の改良、独自のマーケティングキャンペーンにより、消費者の関心を維持
• デジタルマーケティングは消費者エンゲージメントとオーディエンスリーチの鍵となる

展望と機会

• 新規参入者はRTDコーヒーの競合情勢に活力を与える一方で飽和状態になる可能性がある
• 新製品の開発は消費者の間で引き続き興奮を呼び起こす
• コンビニエンスストアの流通とマーケティングに注力するEtika Beverages

カテゴリーデータ

マレーシアのアジア特産ドリンク

主なデータ結果

2024年の発展

• オフトレードの販売量は停滞しているが、浸透度が増すとオントレードの販売量は増加
• 価格プロモーションは、関心と大量購入を刺激する効果的な戦略であることが証明されている
• マーケティング活動と製品革新は競争優位性を獲得するための重要な方法である

展望と機会

• 参入企業は他のソフトドリンクやオントレードチャネルに焦点を移す
• 小売業者との強力な連携により、戦略的な商品配置と高い視認性を確保
• 健康的な飲料への関心の高まりは、アジアの特産飲料に成長機会をもたらす

カテゴリーデータ

In 2024, soft drinks in Malaysia witnessed further strong, if slowing, growth in on-trade volume sales. The channel continued its recovery from the slump in demand caused by the restrictions imposed on foodservice, travel and consumer mobility in the wake of the Coronavirus (COVID-19) pandemic. Despite the return to the office, schools, socialising and travel, with tourism flows gaining pace, on-trade volume sales remained below the 2019 pre-pandemic level. Meanwhile, the modest growth in off-tr...

Euromonitor International's Soft Drinks in Malaysia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2019-2023), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution, packaging or pricing issues. Forecasts to 2028 illustrate how the market is set to change.

Product coverage: Asian Speciality Drinks, Bottled Water, Carbonates, Concentrates, Energy Drinks, Juice, RTD Coffee, RTD Tea, Sports Drinks.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Soft Drinks market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market's major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

TABLE OF CONTENTS

List Of Contents And Tables

EXECUTIVE SUMMARY

• Soft drinks in 2024: The big picture
• 2024 key trends
• Competitive landscape
• Retailing developments
• Foodservice vs retail split
• What next for soft drinks?

MARKET DATA

• Table 1 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2019-2024
• Table 2 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2019-2024
• Table 3 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2019-2024
• Table 4 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2019-2024
• Table 5 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2024
• Table 6 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2024
• Table 7 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2024
• Table 8 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2024
• Table 9 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2019-2024
• Table 10 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2019-2024
• Table 11 Off-trade Sales of Soft Drinks by Category: Value 2019-2024
• Table 12 Off-trade Sales of Soft Drinks by Category: % Value Growth 2019-2024
• Table 13 Sales of Soft Drinks by Total Fountain On-trade: Volume 2019-2024
• Table 14 Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2019-2024
• Table 15 NBO Company Shares of Total Soft Drinks (RTD): % Volume 2020-2024
• Table 16 LBN Brand Shares of Total Soft Drinks (RTD): % Volume 2021-2024
• Table 17 NBO Company Shares of On-trade Soft Drinks (RTD): % Volume 2020-2024
• Table 18 LBN Brand Shares of On-trade Soft Drinks (RTD): % Volume 2021-2024
• Table 19 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2020-2024
• Table 20 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2021-2024
• Table 21 NBO Company Shares of Off-trade Soft Drinks: % Value 2020-2024
• Table 22 LBN Brand Shares of Off-trade Soft Drinks: % Value 2021-2024
• Table 23 Penetration of Private Label in Off-trade Soft Drinks (RTD) by Category: % Volume 2019-2024
• Table 24 Penetration of Private Label in Off-trade Soft Drinks by Category: % Value 2019-2024
• Table 25 Distribution of Off-trade Soft Drinks (as sold) by Format: % Volume 2019-2024
• Table 26 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2024
• Table 27 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2024-2029
• Table 28 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2024-2029
• Table 29 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2024-2029
• Table 30 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2024-2029
• Table 31 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2024-2029
• Table 32 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2024-2029
• Table 33 Forecast Off-trade Sales of Soft Drinks by Category: Value 2024-2029
• Table 34 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2024-2029
• Table 35 Forecast Sales of Soft Drinks by Total Fountain On-trade: Volume 2024-2029
• Table 36 Forecast Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2024-2029

APPENDIX

• Fountain sales in Malaysia

DISCLAIMER

SOURCES

• Summary 1 Research Sources

CARBONATES IN MALAYSIA

KEY DATA FINDINGS

2024 DEVELOPMENTS

• On-trade and fountain sales see strong volume growth, while off-trade volume sales drop
• Constant new product development is key to success as a shift towards functional offerings is observed
• Sustainability gains traction in carbonates

PROSPECTS AND OPPORTUNITIES

• Hike in excise duty for sugary drinks may hinder carbonates, especially in the off-trade channel
• Tourism and Karaoke bode well for carbonates consumption
• Growing appreciation for health-orientated carbonates in Malaysia

CATEGORY DATA

• Table 37 Off-trade vs On-trade Sales of Carbonates: Volume 2019-2024
• Table 38 Off-trade vs On-trade Sales of Carbonates: Value 2019-2024
• Table 39 Off-trade vs On-trade Sales of Carbonates: % Volume Growth 2019-2024
• Table 40 Off-trade vs On-trade Sales of Carbonates: % Value Growth 2019-2024
• Table 41 Off-trade Sales of Carbonates by Category: Volume 2019-2024
• Table 42 Off-trade Sales of Carbonates by Category: Value 2019-2024
• Table 43 Off-trade Sales of Carbonates by Category: % Volume Growth 2019-2024
• Table 44 Off-trade Sales of Carbonates by Category: % Value Growth 2019-2024
• Table 45 Total Sales of Carbonates by Fountain On-trade: Volume 2019-2024
• Table 46 Total Sales of Carbonates by Fountain On-trade: % Volume Growth 2019-2024
• Table 47 NBO Company Shares of Off-trade Carbonates: % Volume 2020-2024
• Table 48 LBN Brand Shares of Off-trade Carbonates: % Volume 2021-2024
• Table 49 NBO Company Shares of Off-trade Carbonates: % Value 2020-2024
• Table 50 LBN Brand Shares of Off-trade Carbonates: % Value 2021-2024
• Table 51 Forecast Off-trade Sales of Carbonates by Category: Volume 2024-2029
• Table 52 Forecast Off-trade Sales of Carbonates by Category: Value 2024-2029
• Table 53 Forecast Off-trade Sales of Carbonates by Category: % Volume Growth 2024-2029
• Table 54 Forecast Off-trade Sales of Carbonates by Category: % Value Growth 2024-2029
• Table 55 Forecast Total Sales of Carbonates by Fountain On-trade: Volume 2024-2029
• Table 56 Forecast Total Sales of Carbonates by Fountain On-trade: % Volume Growth 2024-2029

JUICE IN MALAYSIA

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Marginal volume growth in the off-trade channel amid consumer price-sensitivity and substitution threats
• Prize contests gain momentum in juice
• Key players engage in distribution strategies to expand their reach and engender brand loyalty

PROSPECTS AND OPPORTUNITIES

• The increase in excise duty on sugary drinks is poised to hike prices of juice
• Reconstituted 100% juice is set to continue to struggle in off-trade volume terms
• The outlook for coconut and other plant waters is optimistic

CATEGORY DATA

• Table 57 Off-trade Sales of Juice by Category: Volume 2019-2024
• Table 58 Off-trade Sales of Juice by Category: Value 2019-2024
• Table 59 Off-trade Sales of Juice by Category: % Volume Growth 2019-2024
• Table 60 Off-trade Sales of Juice by Category: % Value Growth 2019-2024
• Table 61 NBO Company Shares of Off-trade Juice: % Volume 2020-2024
• Table 62 LBN Brand Shares of Off-trade Juice: % Volume 2021-2024
• Table 63 NBO Company Shares of Off-trade Juice: % Value 2020-2024
• Table 64 LBN Brand Shares of Off-trade Juice: % Value 2021-2024
• Table 65 Forecast Off-trade Sales of Juice by Category: Volume 2024-2029
• Table 66 Forecast Off-trade Sales of Juice by Category: Value 2024-2029
• Table 67 Forecast Off-trade Sales of Juice by Category: % Volume Growth 2024-2029
• Table 68 Forecast Off-trade Sales of Juice by Category: % Value Growth 2024-2029

BOTTLED WATER IN MALAYSIA

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Flavoured bottled water gains popularity amid the health and wellness trend as new players enter the fray
• New products and distribution developments support the high per capita consumption of bottled water in Malaysia
• Strong tourism rebound promises growth opportunities for bottled water

PROSPECTS AND OPPORTUNITIES

• Water supply disruption ramps-up the demand for bottled water and pressure for eco-friendly packaging solutions to mitigate sustainability issues
• Population growth, a rising number of households, improving consumer purchasing power and tourists to push the consumption of bottled water
• Foodservice operators to reduce the offer of complimentary drinking water to stimulate bottled water consumption and profit margins

CATEGORY DATA

• Table 69 Off-trade Sales of Bottled Water by Category: Volume 2019-2024
• Table 70 Off-trade Sales of Bottled Water by Category: Value 2019-2024
• Table 71 Off-trade Sales of Bottled Water by Category: % Volume Growth 2019-2024
• Table 72 Off-trade Sales of Bottled Water by Category: % Value Growth 2019-2024
• Table 73 NBO Company Shares of Off-trade Bottled Water: % Volume 2020-2024
• Table 74 LBN Brand Shares of Off-trade Bottled Water: % Volume 2021-2024
• Table 75 NBO Company Shares of Off-trade Bottled Water: % Value 2020-2024
• Table 76 LBN Brand Shares of Off-trade Bottled Water: % Value 2021-2024
• Table 77 Forecast Off-trade Sales of Bottled Water by Category: Volume 2024-2029
• Table 78 Forecast Off-trade Sales of Bottled Water by Category: Value 2024-2029
• Table 79 Forecast Off-trade Sales of Bottled Water by Category: % Volume Growth 2024-2029
• Table 80 Forecast Off-trade Sales of Bottled Water by Category: % Value Growth 2024-2029

SPORTS DRINKS IN MALAYSIA

KEY DATA FINDINGS

2024 DEVELOPMENTS

• The expanding number of cafes and restaurants attached to fitness centres spur on-trade volume sales
• Repositioning aims to broaden the use and appeal of 100 Plus
• "Spend-and-Win" contests and sponsorships remain key strategies

PROSPECTS AND OPPORTUNITIES

• Malaysia's route to becoming a "Sporting Nation" by 2025 offers growth opportunities for sports drinks
• Collaboration with brand ambassadors increases brand visibility, credibility and engagement
• Players look to strengthen footholds through distribution strategies

CATEGORY DATA

• Table 81 Off-trade Sales of Sports Drinks: Volume 2019-2024
• Table 82 Off-trade Sales of Sports Drinks: Value 2019-2024
• Table 83 Off-trade Sales of Sports Drinks: % Volume Growth 2019-2024
• Table 84 Off-trade Sales of Sports Drinks: % Value Growth 2019-2024
• Table 85 NBO Company Shares of Off-trade Sports Drinks: % Volume 2020-2024
• Table 86 LBN Brand Shares of Off-trade Sports Drinks: % Volume 2021-2024
• Table 87 NBO Company Shares of Off-trade Sports Drinks: % Value 2020-2024
• Table 88 LBN Brand Shares of Off-trade Sports Drinks: % Value 2021-2024
• Table 89 Forecast Off-trade Sales of Sports Drinks: Volume 2024-2029
• Table 90 Forecast Off-trade Sales of Sports Drinks: Value 2024-2029
• Table 91 Forecast Off-trade Sales of Sports Drinks: % Volume Growth 2024-2029
• Table 92 Forecast Off-trade Sales of Sports Drinks: % Value Growth 2024-2029

ENERGY DRINKS IN MALAYSIA

KEY DATA FINDINGS

2024 DEVELOPMENTS

• New product development and innovation are key competitive tools for energy drinks
• Strong partnerships reinforce brand positioning and visibility
• Halal certification to ease doubts among the Muslim-majority population

PROSPECTS AND OPPORTUNITIES

• Urbanisation effects to foster a demand for energy-boosting products
• Interactive marketing campaigns to create customer engagement and propel demand
• Players to shift distribution to improve competitiveness

CATEGORY DATA

• Table 93 Off-trade Sales of Energy Drinks: Volume 2019-2024
• Table 94 Off-trade Sales of Energy Drinks: Value 2019-2024
• Table 95 Off-trade Sales of Energy Drinks: % Volume Growth 2019-2024
• Table 96 Off-trade Sales of Energy Drinks: % Value Growth 2019-2024
• Table 97 NBO Company Shares of Off-trade Energy Drinks: % Volume 2020-2024
• Table 98 LBN Brand Shares of Off-trade Energy Drinks: % Volume 2021-2024
• Table 99 NBO Company Shares of Off-trade Energy Drinks: % Value 2020-2024
• Table 100 LBN Brand Shares of Off-trade Energy Drinks: % Value 2021-2024
• Table 101 Forecast Off-trade Sales of Energy Drinks: Volume 2024-2029
• Table 102 Forecast Off-trade Sales of Energy Drinks: Value 2024-2029
• Table 103 Forecast Off-trade Sales of Energy Drinks: % Volume Growth 2024-2029
• Table 104 Forecast Off-trade Sales of Energy Drinks: % Value Growth 2024-2029

CONCENTRATES IN MALAYSIA

KEY DATA FINDINGS

2024 DEVELOPMENTS

• The rise of alternatives undermines powder concentrates while liquid concentrates maintains momentum
• Low shelf visibility, low demand and weak new product development limit growth potential in 2024
• Brands with strong positioning consolidate their leadership

PROSPECTS AND OPPORTUNITIES

• Brand collaboration is an effective marketing strategy to broaden audience reach
• Slowing off-trade (RTD) volume growth is set to prompt a refocus of distribution strategies
• Reduced sugar or sugar-free options may see increased visibility and demand in light of the sugar tax

CATEGORY DATA

• Concentrates Conversions
• Summary 2 Concentrates Conversion Factors for Ready-to-Drink (RTD) Format
• Table 105 Off-trade Sales of Concentrates (RTD) by Category: Volume 2019-2024
• Table 106 Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2019-2024
• Table 107 Off-trade Sales of Concentrates by Category: Value 2019-2024
• Table 108 Off-trade Sales of Concentrates by Category: % Value Growth 2019-2024
• Table 109 LBN Brand Shares of Off-trade Concentrates (RTD): % Volume 2021-2024
• Table 110 NBO Company Shares of Off-trade Concentrates: % Value 2020-2024
• Table 111 LBN Brand Shares of Off-trade Concentrates: % Value 2021-2024
• Table 112 NBO Company Shares of Off-trade Liquid Concentrates (RTD): % Volume 2020-2024
• Table 113 LBN Brand Shares of Off-trade Liquid Concentrates (RTD): % Volume 2021-2024
• Table 114 NBO Company Shares of Off-trade Powder Concentrates (RTD): % Volume 2020-2024
• Table 115 LBN Brand Shares of Off-trade Powder Concentrates (RTD): % Volume 2021-2024
• Table 116 Forecast Off-trade Sales of Concentrates (RTD) by Category: Volume 2024-2029
• Table 117 Forecast Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2024-2029
• Table 118 Forecast Off-trade Sales of Concentrates by Category: Value 2024-2029
• Table 119 Forecast Off-trade Sales of Concentrates by Category: % Value Growth 2024-2029

RTD TEA IN MALAYSIA

KEY DATA FINDINGS

2024 DEVELOPMENTS

• RTD tea enjoys strong volume growth in the on-trade channel amid foodservice and tourism flow recoveries
• Fresh, limited edition packages and rebranding offer brand refreshes and revitalise consumer interest
• Innovative collaborations to expand market reach

PROSPECTS AND OPPORTUNITIES

• Reduced sugar to outpace regular in off- and on-trade volume growth terms in still RTD tea
• Players to engage in collaborations to boost brand visibility and push purchases
• Digital marketing and new product development offer essential competitive tools

CATEGORY DATA

• Table 120 Off-trade Sales of RTD Tea by Category: Volume 2019-2024
• Table 121 Off-trade Sales of RTD Tea by Category: Value 2019-2024
• Table 122 Off-trade Sales of RTD Tea by Category: % Volume Growth 2019-2024
• Table 123 Off-trade Sales of RTD Tea by Category: % Value Growth 2019-2024
• Table 124 Leading Flavours for Off-trade RTD Tea: % Volume 2019-2024
• Table 125 NBO Company Shares of Off-trade RTD Tea: % Volume 2020-2024
• Table 126 LBN Brand Shares of Off-trade RTD Tea: % Volume 2021-2024
• Table 127 NBO Company Shares of Off-trade RTD Tea: % Value 2020-2024
• Table 128 LBN Brand Shares of Off-trade RTD Tea: % Value 2021-2024
• Table 129 Forecast Off-trade Sales of RTD Tea by Category: Volume 2024-2029
• Table 130 Forecast Off-trade Sales of RTD Tea by Category: Value 2024-2029
• Table 131 Forecast Off-trade Sales of RTD Tea by Category: % Volume Growth 2024-2029
• Table 132 Forecast Off-trade Sales of RTD Tea by Category: % Value Growth 2024-2029

RTD COFFEE IN MALAYSIA

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Greater appreciation of quality and taste in coffee limits RTD coffee's volume growth potential
• Packaging refreshes, product reformulation and unique marketing campaigns keep consumers engaged
• Digital marketing is key to consumer engagement and audience reach

PROSPECTS AND OPPORTUNITIES

• New entrants may add dynamism yet saturate the competitive landscape of RTD coffee
• New product developments to continue to spark excitement among consumers
• Etika Beverages at the forefront of a focus on convenience distribution and marketing

CATEGORY DATA

• Table 133 Off-trade Sales of RTD Coffee: Volume 2019-2024
• Table 134 Off-trade Sales of RTD Coffee: Value 2019-2024
• Table 135 Off-trade Sales of RTD Coffee: % Volume Growth 2019-2024
• Table 136 Off-trade Sales of RTD Coffee: % Value Growth 2019-2024
• Table 137 NBO Company Shares of Off-trade RTD Coffee: % Volume 2020-2024
• Table 138 LBN Brand Shares of Off-trade RTD Coffee: % Volume 2021-2024
• Table 139 NBO Company Shares of Off-trade RTD Coffee: % Value 2020-2024
• Table 140 LBN Brand Shares of Off-trade RTD Coffee: % Value 2021-2024
• Table 141 Forecast Off-trade Sales of RTD Coffee: Volume 2024-2029
• Table 142 Forecast Off-trade Sales of RTD Coffee: Value 2024-2029
• Table 143 Forecast Off-trade Sales of RTD Coffee: % Volume Growth 2024-2029
• Table 144 Forecast Off-trade Sales of RTD Coffee: % Value Growth 2024-2029

ASIAN SPECIALITY DRINKS IN MALAYSIA

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Off-trade volume sales stagnate but greater penetration boosts on-trade volume sales
• Price promotions prove an effective strategy to stimulate interest and large purchases
• Marketing efforts and product innovation are key ways to gain a competitive edge

PROSPECTS AND OPPORTUNITIES

• Players may redirect their focus to other soft drinks or the on-trade channel
• Strong collaboration with retailers to secure strategic product placement and higher visibility
• Growing interest in healthier beverages presents growth opportunities for Asian speciality drinks

CATEGORY DATA

• Table 145 Off-trade Sales of Asian Speciality Drinks: Volume 2019-2024
• Table 146 Off-trade Sales of Asian Speciality Drinks: Value 2019-2024
• Table 147 Off-trade Sales of Asian Speciality Drinks: % Volume Growth 2019-2024
• Table 148 Off-trade Sales of Asian Speciality Drinks: % Value Growth 2019-2024
• Table 149 NBO Company Shares of Off-trade Asian Speciality Drinks: % Volume 2020-2024
• Table 150 LBN Brand Shares of Off-trade Asian Speciality Drinks: % Volume 2021-2024
• Table 151 NBO Company Shares of Off-trade Asian Speciality Drinks: % Value 2020-2024
• Table 152 LBN Brand Shares of Off-trade Asian Speciality Drinks: % Value 2021-2024
• Table 153 Forecast Off-trade Sales of Asian Speciality Drinks: Volume 2024-2029
• Table 154 Forecast Off-trade Sales of Asian Speciality Drinks: Value 2024-2029
• Table 155 Forecast Off-trade Sales of Asian Speciality Drinks: % Volume Growth 2024-2029
• Table 156 Forecast Off-trade Sales of Asian Speciality Drinks: % Value Growth 2024-2029