米国のホットドリンク市場

米国では、2022年のインフレ苦境以来、Less but better (より少なく、しかもより良く)という倹約傾向が続いており、多くの消費者が、外食での消費機会が増えても、家庭での温かい飲み物の消費を維持または増やすことを選択しています。コーヒーと紅茶は価格の非弾力性を維持していますが、コーヒーショップへの愛着は失われ始めています。プレミアム化が成功したのは、以前は個人向けで目新しかったレベルのパッケージ商品です。

当レポートでは、米国のホットドリンク市場について調査し、市場の概要と共に、コーヒー、紅茶、その他のホットドリンクの市場規模と構造を分析・予測し、市場の主要参入企業の動向など、戦略的な分析を行っています。

目次

エグゼクティブサマリー

市場データ

免責事項

情報源

米国のコーヒー

主なデータ結果

2024年の発展

• インスタントコーヒーが復活
• 冷たいコーヒーがイノベーションと新たな消費者獲得を促進
• 気候危機の中でコーヒー不足が深刻化

展望と機会

• 不確実な経済の逆風により在宅消費が増加
• サプライチェーンの問題に対処する必要性は残っているが、解決には時間がかかる
• コールドコーヒーの用途だけでは、シングルサーブコーヒーの将来は開けない

カテゴリーデータ

米国のお茶

主なデータ結果

2024年の発展

• リプトン・ティー＆インフュージョンズ、混戦の中でも首位を維持
• お茶の分野でイノベーションが栄える
• サプライチェーンは貿易戦争に備える

展望と機会

• ニーズ州のエコシステムを拡大することで、お茶の成長を促進できる
• コスト意識がお茶の消費場所に不安定さをもたらす
• eコマース戦略が成長の鍵となる

カテゴリーデータ

米国のその他のホットドリンク

主なデータ結果

2024年の発展

• 麦芽ベースとチョコレートベースのホットドリンクの短い成長のピークは後退
• 出生率が記録的に低下し、潜在能力が衰えている兆候
• 麦芽ベースやチョコレートベースのホットドリンクは紅茶やコーヒーに遅れをとっており、変化はほとんど見込めない

展望と機会

• 機能性原料はフレーバー粉末飲料に必須となる
• コーヒーの危機はニッチカテゴリーにとってのチャンス
• Yauponは依然として難解

カテゴリーデータ

The frugality of the "less but better" trend has persisted in the US since the inflationary woes of 2022, with many consumers choosing to maintain or increase their at-home consumption of hot drinks, even as more opportunities arise for foodservice consumption occasions. Coffee and tea have maintained price inelasticity, while the attachment to coffee shops has started to drift. Where premiumisation has succeeded is in packaged offerings that provide the level of personalisation and novelty prev...

Euromonitor International's Hot Drinks in USA report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2019-2023, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2028 illustrate how the market is set to change.

Product coverage: Coffee, Other Hot Drinks, Tea.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Hot Drinks market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market's major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

TABLE OF CONTENTS

List Of Contents And Tables

EXECUTIVE SUMMARY

• Hot drinks in 2024: The big picture
• 2024 key trends
• Competitive landscape
• Retailing developments
• Foodservice vs retail split
• What next for hot drinks?

MARKET DATA

• Table 1 Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2019-2024
• Table 2 Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2019-2024
• Table 3 Retail Sales of Hot Drinks by Category: Volume 2019-2024
• Table 4 Retail Sales of Hot Drinks by Category: Value 2019-2024
• Table 5 Retail Sales of Hot Drinks by Category: % Volume Growth 2019-2024
• Table 6 Retail Sales of Hot Drinks by Category: % Value Growth 2019-2024
• Table 7 Foodservice Sales of Hot Drinks by Category: Volume 2019-2024
• Table 8 Foodservice Sales of Hot Drinks by Category: % Volume Growth 2019-2024
• Table 9 Total Sales of Hot Drinks by Category: Total Volume 2019-2024
• Table 10 Total Sales of Hot Drinks by Category: % Total Volume Growth 2019-2024
• Table 11 NBO Company Shares of Hot Drinks: % Retail Value 2020-2024
• Table 12 LBN Brand Shares of Hot Drinks: % Retail Value 2021-2024
• Table 13 Penetration of Private Label in Hot Drinks by Category: % Retail Value 2019-2024
• Table 14 Retail Distribution of Hot Drinks by Format: % Volume 2019-2024
• Table 15 Retail Distribution of Hot Drinks by Format and Category: % Volume 2024
• Table 16 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2024-2029
• Table 17 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2024-2029
• Table 18 Forecast Retail Sales of Hot Drinks by Category: Volume 2024-2029
• Table 19 Forecast Retail Sales of Hot Drinks by Category: Value 2024-2029
• Table 20 Forecast Retail Sales of Hot Drinks by Category: % Volume Growth 2024-2029
• Table 21 Forecast Retail Sales of Hot Drinks by Category: % Value Growth 2024-2029
• Table 22 Forecast Foodservice Sales of Hot Drinks by Category: Volume 2024-2029
• Table 23 Forecast Foodservice Sales of Hot Drinks by Category: % Volume Growth 2024-2029
• Table 24 Forecast Total Sales of Hot Drinks by Category: Total Volume 2024-2029
• Table 25 Forecast Total Sales of Hot Drinks by Category: % Total Volume Growth 2024-2029

DISCLAIMER

SOURCES

• Summary 1 Research Sources

COFFEE IN THE US

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Instant coffee sees a renaissance
• Cold coffee drives innovation and new consumer gains
• Coffee shortages loom large amidst climate crisis

PROSPECTS AND OPPORTUNITIES

• Uncertain economic headwinds will grow at-home consumption
• Lingering need to address supply chain issues, but solutions will slow
• Cold coffee applications alone cannot provide a future for single-serve coffee

CATEGORY DATA

• Table 26 Retail Sales of Coffee by Category: Volume 2019-2024
• Table 27 Retail Sales of Coffee by Category: Value 2019-2024
• Table 28 Retail Sales of Coffee by Category: % Volume Growth 2019-2024
• Table 29 Retail Sales of Coffee by Category: % Value Growth 2019-2024
• Table 30 Retail Sales of Fresh Ground Coffee Pods by Hard vs Soft: % Volume 2019-2024
• Table 31 NBO Company Shares of Coffee: % Retail Value 2020-2024
• Table 32 LBN Brand Shares of Coffee: % Retail Value 2021-2024
• Table 33 Forecast Retail Sales of Coffee by Category: Volume 2024-2029
• Table 34 Forecast Retail Sales of Coffee by Category: Value 2024-2029
• Table 35 Forecast Retail Sales of Coffee by Category: % Volume Growth 2024-2029
• Table 36 Forecast Retail Sales of Coffee by Category: % Value Growth 2024-2029

TEA IN THE US

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Lipton Teas & Infusions maintains its lead amidst shuffling
• Innovation flourishes in tea
• Supply chain braces for trade war

PROSPECTS AND OPPORTUNITIES

• Expanding the ecosystem of need states will help drive growth in tea
• Cost consciousness will add volatility to where tea is consumed
• E-commerce strategy will be key to growth

CATEGORY DATA

• Table 37 Retail Sales of Tea by Category: Volume 2019-2024
• Table 38 Retail Sales of Tea by Category: Value 2019-2024
• Table 39 Retail Sales of Tea by Category: % Volume Growth 2019-2024
• Table 40 Retail Sales of Tea by Category: % Value Growth 2019-2024
• Table 41 NBO Company Shares of Tea: % Retail Value 2020-2024
• Table 42 LBN Brand Shares of Tea: % Retail Value 2021-2024
• Table 43 Forecast Retail Sales of Tea by Category: Volume 2024-2029
• Table 44 Forecast Retail Sales of Tea by Category: Value 2024-2029
• Table 45 Forecast Retail Sales of Tea by Category: % Volume Growth 2024-2029
• Table 46 Forecast Retail Sales of Tea by Category: % Value Growth 2024-2029

OTHER HOT DRINKS IN THE US

KEY DATA FINDINGS

2024 DEVELOPMENTS

• The brief peak in growth for malt-based and chocolate-based hot drinks recedes
• A record low birth rate signals waning potential
• Malt-based and chocolate-based hot drinks lag tea and coffee, with little likely shift

PROSPECTS AND OPPORTUNITIES

• Functional ingredients will be a necessity for flavoured powder drinks
• Coffee's crisis is an opportunity for niche categories
• Yaupon remains esoteric

CATEGORY DATA

• Table 47 Retail Sales of Other Hot Drinks by Category: Volume 2019-2024
• Table 48 Retail Sales of Other Hot Drinks by Category: Value 2019-2024
• Table 49 Retail Sales of Other Hot Drinks by Category: % Volume Growth 2019-2024
• Table 50 Retail Sales of Other Hot Drinks by Category: % Value Growth 2019-2024
• Table 51 NBO Company Shares of Other Hot Drinks: % Retail Value 2020-2024
• Table 52 LBN Brand Shares of Other Hot Drinks: % Retail Value 2021-2024
• Table 53 Forecast Retail Sales of Other Hot Drinks by Category: Volume 2024-2029
• Table 54 Forecast Retail Sales of Other Hot Drinks by Category: Value 2024-2029
• Table 55 Forecast Retail Sales of Other Hot Drinks by Category: % Volume Growth 2024-2029
• Table 56 Forecast Retail Sales of Other Hot Drinks by Category: % Value Growth 2024-2029