中国のホットドリンク市場

2024年には、中国のホットドリンクは小売の現行成長額が安定的に増加し、紅茶とその他のホットドリンクは増加、コーヒーは減少すると予想されます。総量消費は緩やかな成長が見込まれ、外食産業の量の伸びが小売の伸びをわずかに上回ると予想されます。ホットドリンク業界は、バブルティーやフルーツティー専門店など、ユニークなフレーバー、ストーリー性、品質で消費者を魅了する外食産業のイノベーションによってますます形成されつつあります。消費者が好むのは社会的な場です。

当レポートでは、中国のホットドリンク市場について調査し、市場の概要と共に、コーヒー、紅茶、その他のホットドリンクの市場規模と構造を分析・予測し、市場の主要参入企業の動向など、戦略的な分析を行っています。

目次

エグゼクティブサマリー

市場データ

免責事項

情報源

中国のコーヒー

主なデータ結果

2024年の発展

• 新鮮なコーヒー豆は小売業と外食産業の売上増加の原動力となっている
• インスタント標準コーヒーとインスタントコーヒーミックスは、2024年も引き続き異なる発展動向を示す
• 地元ブランドはフレッシュコーヒーで台頭、Nescafeはインスタントコーヒーで首位を維持

展望と機会

• インスタントコーヒーは成長の可能性を秘めており、機能性表示食品はより注目を集めると予想されます。
• 機能的な利点に加えて、パッケージの革新は消費者を引き付ける
• 消費者が高品質のコーヒーを求める中、外食産業は成長の可能性がある

カテゴリーデータ

中国のお茶

主なデータ結果

2024年の発展

• 健康と伝統が消費者の注目の主要分野として浮上
• 革新的なお茶製品が成長を牽引
• 成長の重要な原動力としての分野横断的・業界横断的なイノベーション

展望と機会

• eコマースプラットフォームはお茶の販売に影響を与え続ける
• 若い消費者の間でお茶文化は進化し続ける
• お茶ブランドはお茶文化観光を推進し続け、お茶の革新を推進する

カテゴリーデータ

中国の他のホットドリンク

主なデータ結果

2024年の発展

• 健康に良いイノベーションと外食産業の動向が変化を牽引
• イノベーションは原料、フォーマット、健康に焦点を当てている
• その他のホットドリンクは依然として非常に細分化されている

展望と機会

• その他の植物由来のホットドリンクは朝食の消費を通じて成長を牽引する
• 小売eコマースはデジタルエンゲージメントを通じて他のホットドリンクの成長を促進する予定
• より健康的な粉末飲料への移行がイノベーションを推進する

カテゴリーデータ

In 2024, hot drinks in China is expected to see stable retail current value growth, with tea and other hot drinks rising, and coffee set to decline. Total volume consumption is expected to grow modestly, with foodservice volume growth set to marginally outpace retail. The hot drinks industry is increasingly shaped by innovations in foodservice, such as bubble tea and fruit tea shops, which engage consumers with unique flavours, storytelling, and quality. Consumers favour social settings such as...

Euromonitor International's Hot Drinks in China report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2019-2023, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2028 illustrate how the market is set to change.

Product coverage: Coffee, Other Hot Drinks, Tea.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Hot Drinks market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market's major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

TABLE OF CONTENTS

List Of Contents And Tables

EXECUTIVE SUMMARY

• Hot drinks in 2024: The big picture
• 2024 key trends
• Competitive landscape
• Retailing developments
• Foodservice vs retail split
• What next for hot drinks?

MARKET DATA

• Table 1 Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2019-2024
• Table 2 Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2019-2024
• Table 3 Retail Sales of Hot Drinks by Category: Volume 2019-2024
• Table 4 Retail Sales of Hot Drinks by Category: Value 2019-2024
• Table 5 Retail Sales of Hot Drinks by Category: % Volume Growth 2019-2024
• Table 6 Retail Sales of Hot Drinks by Category: % Value Growth 2019-2024
• Table 7 Foodservice Sales of Hot Drinks by Category: Volume 2019-2024
• Table 8 Foodservice Sales of Hot Drinks by Category: % Volume Growth 2019-2024
• Table 9 Total Sales of Hot Drinks by Category: Total Volume 2019-2024
• Table 10 Total Sales of Hot Drinks by Category: % Total Volume Growth 2019-2024
• Table 11 NBO Company Shares of Hot Drinks: % Retail Value 2020-2024
• Table 12 LBN Brand Shares of Hot Drinks: % Retail Value 2021-2024
• Table 13 Penetration of Private Label in Hot Drinks by Category: % Retail Value 2019-2024
• Table 14 Retail Distribution of Hot Drinks by Format: % Volume 2019-2024
• Table 15 Retail Distribution of Hot Drinks by Format and Category: % Volume 2024
• Table 16 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2024-2029
• Table 17 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2024-2029
• Table 18 Forecast Retail Sales of Hot Drinks by Category: Volume 2024-2029
• Table 19 Forecast Retail Sales of Hot Drinks by Category: Value 2024-2029
• Table 20 Forecast Retail Sales of Hot Drinks by Category: % Volume Growth 2024-2029
• Table 21 Forecast Retail Sales of Hot Drinks by Category: % Value Growth 2024-2029
• Table 22 Forecast Foodservice Sales of Hot Drinks by Category: Volume 2024-2029
• Table 23 Forecast Foodservice Sales of Hot Drinks by Category: % Volume Growth 2024-2029
• Table 24 Forecast Total Sales of Hot Drinks by Category: Total Volume 2024-2029
• Table 25 Forecast Total Sales of Hot Drinks by Category: % Total Volume Growth 2024-2029

DISCLAIMER

SOURCES

• Summary 1 Research Sources

COFFEE IN CHINA

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Fresh coffee beans is the driving force for volume growth in retail and foodservice
• Instant standard coffee and instant coffee mixes continue to show divergent development trends in 2024
• Local brands are rising in fresh coffee, while Nescafe maintains its lead in instant coffee

PROSPECTS AND OPPORTUNITIES

• Instant standard coffee has growth potential, and functional product claims are expected to receive more attention
• In addition to functional benefits, packaging innovation will attract consumers
• As consumers demand high quality coffee, foodservice has growth potential

CATEGORY DATA

• Table 26 Retail Sales of Coffee by Category: Volume 2019-2024
• Table 27 Retail Sales of Coffee by Category: Value 2019-2024
• Table 28 Retail Sales of Coffee by Category: % Volume Growth 2019-2024
• Table 29 Retail Sales of Coffee by Category: % Value Growth 2019-2024
• Table 30 Retail Sales of Fresh Ground Coffee Pods by Hard vs Soft: % Volume 2019-2024
• Table 31 NBO Company Shares of Coffee: % Retail Value 2020-2024
• Table 32 LBN Brand Shares of Coffee: % Retail Value 2021-2024
• Table 33 Forecast Retail Sales of Coffee by Category: Volume 2024-2029
• Table 34 Forecast Retail Sales of Coffee by Category: Value 2024-2029
• Table 35 Forecast Retail Sales of Coffee by Category: % Volume Growth 2024-2029
• Table 36 Forecast Retail Sales of Coffee by Category: % Value Growth 2024-2029

TEA IN CHINA

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Health and tradition emerge as key areas of consumer focus
• Innovative tea products drive growth
• Cross-category and -industry innovation as a key driver of growth

PROSPECTS AND OPPORTUNITIES

• E-commerce platforms will continue to impact sales of tea
• Tea culture likely to continue to evolve amongst younger consumers
• Tea brands will continue to promote tea culture tourism, driving innovation in tea

CATEGORY DATA

• Table 37 Retail Sales of Tea by Category: Volume 2019-2024
• Table 38 Retail Sales of Tea by Category: Value 2019-2024
• Table 39 Retail Sales of Tea by Category: % Volume Growth 2019-2024
• Table 40 Retail Sales of Tea by Category: % Value Growth 2019-2024
• Table 41 NBO Company Shares of Tea: % Retail Value 2020-2024
• Table 42 LBN Brand Shares of Tea: % Retail Value 2021-2024
• Table 43 Forecast Retail Sales of Tea by Category: Volume 2024-2029
• Table 44 Forecast Retail Sales of Tea by Category: Value 2024-2029
• Table 45 Forecast Retail Sales of Tea by Category: % Volume Growth 2024-2029
• Table 46 Forecast Retail Sales of Tea by Category: % Value Growth 2024-2029

OTHER HOT DRINKS IN CHINA

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Healthy innovations and foodservice trends drive shifts
• Innovation focuses on ingredients, formats, and health
• Other hot drinks remains highly fragmented

PROSPECTS AND OPPORTUNITIES

• Other plant-based hot drinks will drive growth through breakfast consumption
• Retail e-commerce set to drive growth of other hot drinks through digital engagement
• Shift toward healthier powder drinks will drive innovation

CATEGORY DATA

• Table 47 Retail Sales of Other Hot Drinks by Category: Volume 2019-2024
• Table 48 Retail Sales of Other Hot Drinks by Category: Value 2019-2024
• Table 49 Retail Sales of Other Hot Drinks by Category: % Volume Growth 2019-2024
• Table 50 Retail Sales of Other Hot Drinks by Category: % Value Growth 2019-2024
• Table 51 NBO Company Shares of Other Hot Drinks: % Retail Value 2020-2024
• Table 52 LBN Brand Shares of Other Hot Drinks: % Retail Value 2021-2024
• Table 53 Forecast Retail Sales of Other Hot Drinks by Category: Volume 2024-2029
• Table 54 Forecast Retail Sales of Other Hot Drinks by Category: Value 2024-2029
• Table 55 Forecast Retail Sales of Other Hot Drinks by Category: % Volume Growth 2024-2029
• Table 56 Forecast Retail Sales of Other Hot Drinks by Category: % Value Growth 2024-2029