中国の健康・ウェルネス市場

消費者が加工食品や様々な飲料が健康やウェルビーイングに与える悪影響をより強く認識するようになったため、健康・ウェルネス業界は、特にパンデミック後に大きく成長しつづけています。ウイルスは、肥満や糖尿病などの基礎疾患を持つ人々に不釣り合いな影響を与えたため、人々は健康に気を配り、総合的な免疫力を高める必要性をより強く意識するようになっています。その結果、人々の健康意識は高まっています。

当レポートでは、中国の健康・ウェルネス市場について調査し、健康とウェルネスのためのホットドリンク、ソフトドリンク、スナック、乳製品と代替品、調理材料と食事、主食の市場規模と構造を分析・予測し、市場の主要参入企業の動向など、戦略的な分析を行っています。

目次

エグゼクティブサマリー

免責事項

中国のホットドリンク

主なデータ結果

2023年の発展

• 強化/機能性ホットドリンクに対する消費者の関心が、2023年にビタミンとミネラルの優れた供給源としての成長を牽引
• 消費者が体重管理と健康増進を目指す中、砂糖抜きのホットドリンクが健康とウェルネスをリード
• 特定の食事への関心が、健康・ウェルネスホットドリンクにおけるベジタリアン向け主張への関心を高めている

展望と機会

• 消費者は健康上の利点を求めてホットドリンクを求めるようになる
• 病気の予防が依然として最優先課題であるため、予測期間中、天然素材は健康とウェルネスのホットドリンクにおいて大きな可能性を示す可能性が高い
• 健康維持を求める消費者が増えるにつれ、高タンパク質は予測期間中に有望性を示す可能性が高い

カテゴリーデータ

中国のHWソフトドリンク

主なデータ結果

2023年の発展

• 2023年、エネルギー増強が健康とウェルネスのソフトドリンクの主役となり、さまざまな消費者グループをターゲットにした製品が登場
• 2023年、健康・ウェルネスソフトドリンクの無糖はすでに高い成長を維持
• 水分補給以外のメリットを求める需要が、ミネラル豊富なソフトドリンクの成長を牽引

展望と機会

• 「3つの削減」政策により、予測期間中、健康飲料やウェルネス飲料では無糖飲料が有望視される可能性がある
• 消費者の意識が高まるにつれ、消化器系の健康は力強く上昇する見込み
• 消費者が健康改善を目指す中、高繊維食品は注目の的になる

カテゴリーデータ

中国のHWスナック

主なデータ結果

2023年の発展

• 健康・ウェルネススナックのリーダーであるにもかかわらず、砂糖不使用スナックは過剰加工と味への懸念から減少傾向を維持
• 消費者が代謝を改善するために強化食品を求めているため、ビタミンの優れた供給源であるスナックは好調に推移
• 体重と健康の関連性に対する懸念から、体重管理は2023年に成長を記録

展望と機会

• 健康への関心が高まるにつれ、低脂肪や無脂肪は健康・ウェルネススナックの中で重要性を増す
• 消費者が健康を維持または増進することを望む中、高タンパク質食品は急成長が見込まれる
• 塩分の過剰摂取に対する懸念が高まる中、減塩や無塩は注目すべきもの

カテゴリーデータ

中国のHW乳製品と代替品

主なデータ結果

2023年の発展

• 消費者が代謝を高めたいと考えているため、健康・ウェルネス乳製品や代替品の中で、ミネラルの優れた供給源が最も高い売上を占めている
• 消費者は「クリーン」で「純粋」と感じられる製品を重視しているため、オーガニックは依然として人気がある
• 消費者が健康、環境、動物福祉の向上を求めているため、ビーガンや植物由来の食品の売上が増加

展望と機会

• 食品安全に関するさらなる規制は、配合や表示の変更につながる
• プロバイオティクスは、消費者が健康維持に努めていることから、すでに高い水準からさらに成長すると予想
• 乳製品や代替品では高タンパク質が今後も人気の高い主張であり続ける

カテゴリーデータ

中国のHW調理材料と食事

主なデータ結果

2023年の発展

• 消費者にとって健康の重要性が高まる中、ベジタリアン料理は健康とウェルネスの調理材料と食事の中で最も高い売上を占めている
• 消費者が健康問題の予防を求める中、オーガニック表示は大きく伸びている
• 消費者が代謝を高めることを目指しているため、高繊維製品が堅調に成長

展望と機会

• 中国の消費者の健康や食品安全に対する意識が高まり、新製品の発売が見られ、規制が強化される中、クリーンラベルは注目される製品となる
• 政府のキャンペーンにより健康への懸念が高まり、立法圧力が強まる中、塩の売上増加は見込まれない
• ビーガンは、予測期間中に健康とウェルネスの調理材料と食事で有望性を示す可能性が高い

カテゴリーデータ

中国のHW主食

主なデータ結果

2023年の発展

• 消費者の健康、環境、動物福祉に対する関心が高まる中、ベジタリアン向けの主張が健康とウェルネスの主食として主流となる
• 2023年、高タンパク質食品は健康とウェルネスの主食として成長を見せる
• ケトは2023年に健康とウェルネスの主食として並外れた成長を遂げる

展望と機会

• クリーンラベルのトレンドは主食分野で引き続き顕著になると予想される
• 低糖質および無添加砂糖は健康と味のバランスが取れているため、成長が見込まれる
• 消費者が全般的な健康状態の改善を求めているため、低脂肪製品の売上が増加すると予想される

カテゴリーデータ

The health and wellness industry continues to gain greater significance overall, particularly in the wake of the pandemic, as consumers have become more cognisant of the negative impact of processed food and a range of drinks on their health and wellbeing. The virus disproportionately affected those with underlying health conditions, such as obesity and diabetes, making people more conscious of the need to take care of their health and boost their overall immunity. As a result, people are increa...

Euromonitor International's Health and Wellness in China report tracks the developments of health-associated product types and the healthy-option positioning of competing brands across different food sectors. It provides the latest retail sales data 2019-2023, allowing you to compare health and wellness categories with each other or in the context of the total market for a sector. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, legislative context or lifestyle influences. Forecasts to 2028 illustrate how the market is set to change.

Product coverage: HW Cooking Ingredients and Meals, HW Dairy Products and Alternatives, HW Hot Drinks, HW Snacks, HW Soft Drinks, HW Staple Foods.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Health and Wellness market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market's major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

TABLE OF CONTENTS

List Of Contents And Tables

EXECUTIVE SUMMARY

• Health and wellness in focus
• Consumer weight trends
• Consumer diet trends
• Health-related deaths
• Blood pressure and cholesterol levels
• Diabetes prevalence

DISCLAIMER

HW HOT DRINKS IN CHINA

KEY DATA FINDINGS

2023 DEVELOPMENTS

• Consumer interest in fortified/functional hot drinks drives growth for good source of vitamins and minerals in 2023
• No sugar leads health and wellness hot drinks as consumers look to manage their weight and improve their health
• Interest in particular diets boosts interest in the vegetarian claim within health and wellness hot drinks

PROSPECTS AND OPPORTUNITIES

• Consumers will increasingly look for hot drinks to provide health benefits
• Natural likely to show significant promise in health and wellness hot drinks during the forecast period as preventing illness remains paramount
• As more consumers seek to maintain good health, high protein is likely to show promise over the forecast period

CATEGORY DATA

• Table 1 Sales of Hot Drinks by Health and Wellness Type: Value 2019-2023
• Table 2 Sales of Hot Drinks by Health and Wellness Type: % Value Growth 2019-2023
• Table 3 Company Shares of Organic Hot Drinks (Biggest HW Type in Global Hot Drinks): % Value 2019-2023
• Table 4 Company Shares of Natural Hot Drinks (2nd Biggest HW Type in Global Hot Drinks): % Value 2019-2023
• Table 5 Company Shares of Gluten Free Hot Drinks (3rd Biggest HW Type in Global Hot Drinks): % Value 2019-2023
• Table 6 Company Shares of Good Source of Vitamins Hot Drinks (4th Biggest HW Type in Global Hot Drinks): % Value 2019-2023
• Table 7 Company Shares of No Allergens Hot Drinks (5th Biggest HW Type in Global Hot Drinks): % Value 2019-2023
• Table 8 Forecast Sales of Hot Drinks by Health and Wellness Type: Value 2023-2028
• Table 9 Forecast Sales of Hot Drinks by Health and Wellness Type: % Value Growth 2023-2028

HW SOFT DRINKS IN CHINA

KEY DATA FINDINGS

2023 DEVELOPMENTS

• Energy boosting leads health and wellness soft drinks in 2023, with products targeting different consumer groups
• No sugar maintains growth from an already high base in health and wellness soft drinks in 2023
• Demand for benefits beyond hydration drives growth for good source of minerals soft drinks

PROSPECTS AND OPPORTUNITIES

• No sugar also likely to show promise in health and wellness soft drinks during the forecast period due to the "Three Reduce" policy
• Digestive health set to rise strongly as consumer awareness increases
• High fibre likely to be one to watch as consumers look to improve their health

CATEGORY DATA

• Table 10 Sales of Soft Drinks by Health and Wellness Type: Value 2019-2023
• Table 11 Sales of Soft Drinks by Health and Wellness Type: % Value Growth 2019-2023
• Table 12 Company Shares of No Sugar Soft Drinks (Biggest HW Type in Global Soft Drinks): % Value 2019-2023
• Table 13 Company Shares of Energy Boosting Soft Drinks (2nd Biggest HW Type in Global Soft Drinks): % Value 2019-2023
• Table 14 Company Shares of Natural Soft Drinks (3rd Biggest HW Type in Global Soft Drinks): % Value 2019-2023
• Table 15 Company Shares of Good Source of Vitamins Soft Drinks (4th Biggest HW Type in Global Soft Drinks): % Value 2019-2023
• Table 16 Company Shares of Gluten Free Soft Drinks (5th Biggest HW Type in Global Soft Drinks): % Value 2019-2023
• Table 17 Forecast Sales of Soft Drinks by Health and Wellness Type: Value 2023-2028
• Table 18 Forecast Sales of Soft Drinks by Health and Wellness Type: % Value Growth 2023-2028

HW SNACKS IN CHINA

KEY DATA FINDINGS

2023 DEVELOPMENTS

• Although leading health and wellness snacks, no sugar snacks maintains its declining trend, due to concerns about overprocessing and taste
• Good source of vitamins snacks performs well as consumers seek fortified foods to improve their metabolism
• Due to concerns about the link between weight and health, weight management records growth in 2023

PROSPECTS AND OPPORTUNITIES

• Low fat and no fat set to increase in significance within health and wellness snacks as health concerns rise
• High protein set to see dynamic growth as consumers look to maintain or boost their health
• Low salt and no salt are ones to watch as concern grows about high salt intake

CATEGORY DATA

• Table 19 Sales of Snacks by Health and Wellness Type: Value 2019-2023
• Table 20 Sales of Snacks by Health and Wellness Type: % Value Growth 2019-2023
• Table 21 Company Shares of Gluten Free Snacks (Biggest HW Type in Global Snacks): % Value 2019-2023
• Table 22 Company Shares of Vegetarian Snacks (2nd Biggest HW Type in Global Snacks): % Value 2019-2023
• Table 23 Company Shares of Organic Snacks (3rd Biggest HW Type in Global Snacks): % Value 2019-2023
• Table 24 Company Shares of Vegan Snacks (4th Biggest HW Type in Global Snacks): % Value 2019-2023
• Table 25 Company Shares of No Allergens Snacks (5th Biggest HW Type in Global Snacks): % Value 2019-2023
• Table 26 Forecast Sales of Snacks by Health and Wellness Type: Value 2023-2028
• Table 27 Forecast Sales of Snacks by Health and Wellness Type: % Value Growth 2023-2028

HW DAIRY PRODUCTS AND ALTERNATIVES IN CHINA

KEY DATA FINDINGS

2023 DEVELOPMENTS

• Good source of minerals accounts for the highest sales within health and wellness dairy products and alternatives as consumers seek to boost their metabolism
• Organic remains popular, as consumers value products they perceive as "clean" and "pure"
• Vegan and plant-based account for rising sales, as consumers seek to improve their health, the environment, and animal welfare

PROSPECTS AND OPPORTUNITIES

• Further regulation on food safety will lead to changes in formulations and labelling
• Probiotic expected to see growth from an already high base as consumers look to maintain their health
• High protein likely to remain a popular claim in dairy products and alternatives

CATEGORY DATA

• Table 28 Sales of Dairy Products and Alternatives by Health and Wellness Type: Value 2019-2023
• Table 29 Sales of Dairy Products and Alternatives by Health and Wellness Type: % Value Growth 2019-2023
• Table 30 Company Shares of Organic Dairy Products and Alternatives (Biggest HW Type in Global Dairy Products and Alternatives): % Value 2019-2023
• Table 31 Company Shares of Good Source of Minerals Dairy Products and Alternatives (2nd Biggest HW Type in Global Dairy Products and Alternatives): % V
• Table 32 Company Shares of Gluten Free Dairy Products and Alternatives (3rd Biggest HW Type in Global Dairy Products and Alternatives): % Value 2019-20
• Table 33 Company Shares of Lactose Free Dairy Products and Alternatives (4th Biggest HW Type in Global Dairy Products and Alternatives): % Value 2019-2
• Table 34 Company Shares of Low Fat Dairy Products and Alternatives (5th Biggest HW Type in Global Dairy Products and Alternatives): % Value 2019-2023
• Table 35 Forecast Sales of Dairy Products and Alternatives by Health and Wellness Type: Value 2023-2028
• Table 36 Forecast Sales of Dairy Products and Alternatives by Health and Wellness Type: % Value Growth 2023-2028

HW COOKING INGREDIENTS AND MEALS IN CHINA

KEY DATA FINDINGS

2023 DEVELOPMENTS

• Vegetarian accounts for the highest sales within health and wellness cooking ingredients and meals, as the importance of health to consumers rises
• Organic claim sees strong growth as consumers seek to prevent health problems
• High fibre sees strong growth as consumers aim to boost their metabolism

PROSPECTS AND OPPORTUNITIES

• Clean label will be one to watch, as Chinese consumers' awareness of health and food safety rises, new launches are seen, and regulations are set to tighten
• No salt expected to record growth as government campaigns raise health concerns, and legislative pressure set to intensify
• Vegan likely to show promise in health and wellness cooking ingredients and meals during the forecast period

CATEGORY DATA

• Table 37 Sales of Cooking Ingredients and Meals by Health and Wellness Type: Value 2019-2023
• Table 38 Sales of Cooking Ingredients and Meals by Health and Wellness Type: % Value Growth 2019-2023
• Table 39 Company Shares of Organic Cooking Ingredients and Meals (Biggest HW Type in Global Cooking Ingredients and Meals): % Value 2019-2023
• Table 40 Company Shares of Gluten Free Cooking Ingredients and Meals (2nd Biggest HW Type in Global Cooking Ingredients and Meals): % Value 2019-2023
• Table 41 Company Shares of Vegetarian Cooking Ingredients and Meals (3rd Biggest HW Type in Global Cooking Ingredients and Meals): % Value 2019-2023
• Table 42 Company Shares of Vegan Cooking Ingredients and Meals (4th Biggest HW Type in Global Cooking Ingredients and Meals): % Value 2019-2023
• Table 43 Company Shares of Natural Cooking Ingredients and Meals (5th Biggest HW Type in Global Cooking Ingredients and Meals): % Value 2019-2023
• Table 44 Forecast Sales of Cooking Ingredients and Meals by Health and Wellness Type: Value 2023-2028
• Table 45 Forecast Sales of Cooking Ingredients and Meals by Health and Wellness Type: % Value Growth 2023-2028

HW STAPLE FOODS IN CHINA

KEY DATA FINDINGS

2023 DEVELOPMENTS

• Vegetarian claim leads health and wellness staple foods, as consumer concern about their health, the environment, and animal welfare rises
• High protein shows growth within health and wellness staple foods in 2023
• Keto sees exceptional growth in health and wellness staple foods in 2023

PROSPECTS AND OPPORTUNITIES

• Clean label trend expected to remain significant in staple foods
• Low sugar and no added sugar set to see growth, as a good balance between health and taste
• Low fat expected to record a rise in sales as consumers look to improve their general health

CATEGORY DATA

• Table 46 Sales of Staple Foods by Health and Wellness Type: Value 2019-2023
• Table 47 Sales of Staple Foods by Health and Wellness Type: % Value Growth 2019-2023
• Table 48 Company Shares of Gluten Free Staple Foods (Biggest HW Type in Global Staple Foods): % Value 2019-2023
• Table 49 Company Shares of Organic Staple Foods (2nd Biggest HW Type in Global Staple Foods): % Value 2019-2023
• Table 50 Company Shares of High Fibre Staple Foods (3rd Biggest HW Type in Global Staple Foods): % Value 2019-2023
• Table 51 Company Shares of Vegetarian Staple Foods (4th Biggest HW Type in Global Staple Foods): % Value 2019-2023
• Table 52 Company Shares of No Allergens Staple Foods (5th Biggest HW Type in Global Staple Foods): % Value 2019-2023
• Table 53 Forecast Sales of Staple Foods by Health and Wellness Type: Value 2023-2028
• Table 54 Forecast Sales of Staple Foods by Health and Wellness Type: % Value Growth 2023-2028