シンガポールの健康・ウェルネス市場

消費者が加工食品や様々な飲料が健康やウェルビーイングに与える悪影響をより強く認識するようになったためです。このウイルスは、肥満や糖尿病などの基礎疾患を持つ人々に不釣り合いな影響を与えたため、人々は健康に気を配り、総合的な免疫力を高める必要性をより強く意識するようになっています。その結果、人々の健康意識は高まっています。

当レポートでは、シンガポールの健康・ウェルネス市場について調査し、健康とウェルネスのためのホットドリンク、ソフトドリンク、スナック、乳製品と代替品、調理材料と食事、主食の市場規模と構造を分析・予測し、市場の主要参入企業の動向など、戦略的な分析を行っています。

目次

エグゼクティブサマリー

• 健康とウェルネスに焦点を当てる
• 消費者の体重の動向
• 消費者の食生活の動向
• 健康関連の死亡
• 血圧とコレステロール値
• 糖尿病の有病率

免責事項

シンガポールのHWホットドリンク

主なデータ結果

2023年の発展

• 健康と倫理的な懸念から、シンガポールでは消費者が乳製品を含まないホットドリンクを好む傾向
• 2023年、健康とウェルネスのホットドリンクではビタミンの優れた供給源が最大の訴求ポイントに
• シンガポールのインスタントコーヒーの発展に影響を与えるニュートリグレードシステム

展望と機会

• ニュートリグレード制度は需要と新製品開発にますます大きな影響を与えると予想される
• 食習慣を変えることでベジタリアンホットドリンクに恩恵がもたらされる可能性がある
• 健康を促進し、幸福感を向上させる製品を提供する企業が増えており、お茶の分野ではさらなる革新が期待される

市場データ

シンガポールのHWソフトドリンク

主なデータ結果

2023年の発展

• 参入企業は、新しいニュートリグレードシステムに対応して、より小さなパックサイズと新製品の開発に目を向ける
• 健康的なイメージと新製品開発により、シンガポールではナチュラルソフトドリンクの売上が好調
• 特定の食事への関心が乳糖フリーの成長を牽引

展望と機会

• ニュートリグレードシステムは食品サービスチャネルに拡大され、参入企業は評価の向上を目指して取り組む
• 新たな規制と健康への懸念の高まりは、スポーツドリンクに課題とチャンスをもたらす
• ジュースは健康的なソフトドリンクの選択肢として再確立することに重点が置かれると予想

市場データ

シンガポールのHWスナック

主なデータ結果

2023年の発展

• 経済的圧力は健康・ウェルネススナックの生産者に課題をもたらす
• 健康的なイメージを活かしたナチュラルスナック
• 低アレルギー性は食事に関心のあるより多くの消費者にアピールする

展望と機会

• 予測期間中、より健康的なスナックに対する強い需要が見込まれる
• ライフスタイルの変化や環境や動物福祉への懸念により、ビーガンや植物由来のスナックの成長が予測される
• 特定の健康強調表示はより顕著になる可能性があり、薬用菓子類は成長の可能性があると見られる

市場データ

シンガポールのHW乳製品と代替品

主なデータ結果

2023年の発展

• 新しい栄養グレード表示要件は、処方変更とブランド拡張を促進
• 消費者は栄養摂取を改善するために強化乳製品や機能性乳製品に目を向ける
• 2023年、健康とウェルネスの乳製品と代替品において肌の健康の重要性が高まる

展望と機会

• 植物由来の乳製品と代替品は、成長と発展に大きな可能性を秘めている
• プロバイオティクスは、腸の健康を改善したい人にとって依然として重要な主張
• 消費者が特定の健康効果のある乳製品を求めるにつれ、心臓血管の健康が勢いを増す

市場データ

シンガポールのHW調理材料と食事

主なデータ結果

2023年の発展

• 地元の人々はより健康的な食生活を受け入れているが、需要を獲得するには味が依然として重要
• 健康志向の消費者の間では、天然やオーガニックの主張が人気を集めている
• 製品の塩分含有量を減らすよう圧力を受けるメーカー

展望と機会

• 政府の取り組みは製品イノベーションを推進することになるが、味の提供が鍵となる
• 環境への懸念が高まる中、ビーガン、ベジタリアン、植物由来の調理材料や食事は大きな可能性を秘めている
• 消費者が長期的な健康成果の向上を目指す中で注目すべき主な動向は、脳の健康と記憶、高タンパク質製品

市場データ

シンガポールのHW主食

主なデータ結果

2023年の発展

• 経済不確実性にもかかわらず、より健康的なパンの選択肢がトップに浮上
• 健康とウェルネスのトレンドによりベジタリアン主食の人気が高まっている
• インスタントラーメンはより健康的な選択肢の登場で恩恵を受けている

展望と機会

• 政府の介入により、健康とウェルネスの主食の需要が高まると予想される
• ビーガン、ベジタリアン、植物由来の主食はさらなる成長の可能性を秘めている
• 特定の食事要件への注目が高まることで、新製品開発に影響が出る可能性が高まっている

市場データ

The health and wellness industry continues to gain greater significance overall, particularly in the wake of the pandemic, as consumers have become more cognisant of the negative impact of processed food and a range of drinks on their health and wellbeing. The virus disproportionately affected those with underlying health conditions, such as obesity and diabetes, making people more conscious of the need to take care of their health and boost their overall immunity. As a result, people are increa...

Euromonitor International's Health and Wellness in Singapore report tracks the developments of health-associated product types and the healthy-option positioning of competing brands across different food sectors. It provides the latest retail sales data 2019-2023, allowing you to compare health and wellness categories with each other or in the context of the total market for a sector. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, legislative context or lifestyle influences. Forecasts to 2028 illustrate how the market is set to change.

Product coverage: HW Cooking Ingredients and Meals, HW Dairy Products and Alternatives, HW Hot Drinks, HW Snacks, HW Soft Drinks, HW Staple Foods.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Health and Wellness market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market's major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

TABLE OF CONTENTS

List Of Contents And Tables

EXECUTIVE SUMMARY

• Health and wellness in focus
• Consumer weight trends
• Consumer diet trends
• Health-related deaths
• Blood pressure and cholesterol levels
• Diabetes prevalence

DISCLAIMER

HW HOT DRINKS IN SINGAPORE

KEY DATA FINDINGS

2023 DEVELOPMENTS

• Health and ethical concerns pushing consumers towards non-dairy hot drinks in Singapore
• Good source of vitamins is leading claim within health and wellness hot drinks in 2023
• Nutri-Grade system influencing the development of instant coffee in Singapore

PROSPECTS AND OPPORTUNITIES

• Nutri-Grade scheme expected to have a growing influence on demand and new product development
• Changing dietary habits could benefit vegetarian hot drinks
• Further innovation expected in tea as players look to offer products that boost health and improve wellbeing

MARKET DATA

• Table 1 Sales of Hot Drinks by Health and Wellness Type: Value 2019-2023
• Table 2 Sales of Hot Drinks by Health and Wellness Type: % Value Growth 2019-2023
• Table 3 Company Shares of Organic Hot Drinks (Biggest HW Type in Global Hot Drinks): % Value 2019-2023
• Table 4 Company Shares of Natural Hot Drinks (2nd Biggest HW Type in Global Hot Drinks): % Value 2019-2023
• Table 5 Company Shares of Gluten Free Hot Drinks (3rd Biggest HW Type in Global Hot Drinks): % Value 2019-2023
• Table 6 Company Shares of Good Source of Vitamins Hot Drinks (4th Biggest HW Type in Global Hot Drinks): % Value 2019-2023
• Table 7 Company Shares of No Allergens Hot Drinks (5th Biggest HW Type in Global Hot Drinks): % Value 2019-2023
• Table 8 Forecast Sales of Hot Drinks by Health and Wellness Type: Value 2023-2028
• Table 9 Forecast Sales of Hot Drinks by Health and Wellness Type: % Value Growth 2023-2028

HW SOFT DRINKS IN SINGAPORE

KEY DATA FINDINGS

2023 DEVELOPMENTS

• Players turn to smaller pack sizes and new product development in response to the new Nutri-Grade system
• Sales of natural soft drinks thriving in Singapore thanks to healthier image and new product development
• Lactose free growth driven by interest in particular diets

PROSPECTS AND OPPORTUNITIES

• Nutri-Grade system expanded to the foodservice channel with players working to achieve an improved rating
• New regulations and rising health concerns present challenges and opportunities for sports drinks
• Juice expected to see an increased focus on re-establishing it as a healthy soft drinks option

MARKET DATA

• Table 10 Sales of Soft Drinks by Health and Wellness Type: Value 2019-2023
• Table 11 Sales of Soft Drinks by Health and Wellness Type: % Value Growth 2019-2023
• Table 12 Company Shares of No Sugar Soft Drinks (Biggest HW Type in Global Soft Drinks): % Value 2019-2023
• Table 13 Company Shares of Energy Boosting Soft Drinks (2nd Biggest HW Type in Global Soft Drinks): % Value 2019-2023
• Table 14 Company Shares of Natural Soft Drinks (3rd Biggest HW Type in Global Soft Drinks): % Value 2019-2023
• Table 15 Company Shares of Good Source of Vitamins Soft Drinks (4th Biggest HW Type in Global Soft Drinks): % Value 2019-2023
• Table 16 Company Shares of Gluten Free Soft Drinks (5th Biggest HW Type in Global Soft Drinks): % Value 2019-2023
• Table 17 Forecast Sales of Soft Drinks by Health and Wellness Type: Value 2023-2028
• Table 18 Forecast Sales of Soft Drinks by Health and Wellness Type: % Value Growth 2023-2028

HW SNACKS IN SINGAPORE

KEY DATA FINDINGS

2023 DEVELOPMENTS

• Economic pressures present challenges for producers of health and wellness snacks
• Natural snacks benefiting from a healthy image
• Hypoallergenic appeals to more consumers with dietary concerns

PROSPECTS AND OPPORTUNITIES

• Strong demand for healthier snacks expected over the forecast period
• Growth predicted for vegan and plant-based snacks, driven by changing lifestyles and concerns over environment and animal welfare
• Specific health claims likely to become more prominent while medicated confectionery is seen to have growth potential

MARKET DATA

• Table 19 Sales of Snacks by Health and Wellness Type: Value 2019-2023
• Table 20 Sales of Snacks by Health and Wellness Type: % Value Growth 2019-2023
• Table 21 Company Shares of Gluten Free Snacks (Biggest HW Type in Global Snacks): % Value 2019-2023
• Table 22 Company Shares of Vegetarian Snacks (2nd Biggest HW Type in Global Snacks): % Value 2019-2023
• Table 23 Company Shares of Organic Snacks (3rd Biggest HW Type in Global Snacks): % Value 2019-2023
• Table 24 Company Shares of Vegan Snacks (4th Biggest HW Type in Global Snacks): % Value 2019-2023
• Table 25 Company Shares of No Allergens Snacks (5th Biggest HW Type in Global Snacks): % Value 2019-2023
• Table 26 Forecast Sales of Snacks by Health and Wellness Type: Value 2023-2028
• Table 27 Forecast Sales of Snacks by Health and Wellness Type: % Value Growth 2023-2028

HW DAIRY PRODUCTS AND ALTERNATIVES IN SINGAPORE

KEY DATA FINDINGS

2023 DEVELOPMENTS

• New Nutri-Grade labelling requirement promotes reformulation and brand extensions
• Consumers turn to fortified/functional dairy products to improve their nutritional intake
• Skin health rises in significance within health and wellness dairy products and alternatives in 2023

PROSPECTS AND OPPORTUNITIES

• Plant-based dairy products and alternatives showing strong potential for growth and development
• Probiotic remains an important claim among those looking to improve their gut health
• Cardiovascular health set to gain momentum as consumers seek dairy products with specific health benefits

MARKET DATA

• Table 28 Sales of Dairy Products and Alternatives by Health and Wellness Type: Value 2019-2023
• Table 29 Sales of Dairy Products and Alternatives by Health and Wellness Type: % Value Growth 2019-2023
• Table 30 Company Shares of Organic Dairy Products and Alternatives (Biggest HW Type in Global Dairy Products and Alternatives): % Value 2019-2023
• Table 31 Company Shares of Good Source of Minerals Dairy Products and Alternatives (2nd Biggest HW Type in Global Dairy Products and Alternatives): % V
• Table 32 Company Shares of Gluten Free Dairy Products and Alternatives (3rd Biggest HW Type in Global Dairy Products and Alternatives): % Value 2019-20
• Table 33 Company Shares of Lactose Free Dairy Products and Alternatives (4th Biggest HW Type in Global Dairy Products and Alternatives): % Value 2019-2
• Table 34 Company Shares of Low Fat Dairy Products and Alternatives (5th Biggest HW Type in Global Dairy Products and Alternatives): % Value 2019-2023
• Table 35 Forecast Sales of Dairy Products and Alternatives by Health and Wellness Type: Value 2023-2028
• Table 36 Forecast Sales of Dairy Products and Alternatives by Health and Wellness Type: % Value Growth 2023-2028

HW COOKING INGREDIENTS AND MEALS IN SINGAPORE

KEY DATA FINDINGS

2023 DEVELOPMENTS

• Locals embrace healthier diets but taste remains important in capturing demand
• Natural and organic claims proving popular among health conscious consumers
• Manufacturers under pressure to reduce the salt content of their products

PROSPECTS AND OPPORTUNITIES

• Government initiatives set to drive product innovation, but delivering on taste will remain key
• Vegan, vegetarian and plant-based cooking ingredients and meals showing huge potential as environmental concerns grow
• Brain health and memory and high protein products key trends to look out for as consumers look to improve long-term health outcomes

MARKET DATA

• Table 37 Sales of Cooking Ingredients and Meals by Health and Wellness Type: Value 2019-2023
• Table 38 Sales of Cooking Ingredients and Meals by Health and Wellness Type: % Value Growth 2019-2023
• Table 39 Company Shares of Organic Cooking Ingredients and Meals (Biggest HW Type in Global Cooking Ingredients and Meals): % Value 2019-2023
• Table 40 Company Shares of Gluten Free Cooking Ingredients and Meals (2nd Biggest HW Type in Global Cooking Ingredients and Meals): % Value 2019-2023
• Table 41 Company Shares of Vegetarian Cooking Ingredients and Meals (3rd Biggest HW Type in Global Cooking Ingredients and Meals): % Value 2019-2023
• Table 42 Company Shares of Vegan Cooking Ingredients and Meals (4th Biggest HW Type in Global Cooking Ingredients and Meals): % Value 2019-2023
• Table 43 Company Shares of Natural Cooking Ingredients and Meals (5th Biggest HW Type in Global Cooking Ingredients and Meals): % Value 2019-2023
• Table 44 Forecast Sales of Cooking Ingredients and Meals by Health and Wellness Type: Value 2023-2028
• Table 45 Forecast Sales of Cooking Ingredients and Meals by Health and Wellness Type: % Value Growth 2023-2028

HW STAPLE FOODS IN SINGAPORE

KEY DATA FINDINGS

2023 DEVELOPMENTS

• Healthier bread options rise to the top despite economic uncertainty
• Popularity of vegetarian staple foods driven by health and wellness trend
• Instant noodles benefiting from the arrival of healthier options

PROSPECTS AND OPPORTUNITIES

• Government intervention expected to fuel demand for health and wellness staple foods
• Vegan, vegetarian and plant-based staple foods offer further growth potential
• Growing focus on specific dietary requirements likely to inform new product development

MARKET DATA

• Table 46 Sales of Staple Foods by Health and Wellness Type: Value 2019-2023
• Table 47 Sales of Staple Foods by Health and Wellness Type: % Value Growth 2019-2023
• Table 48 Company Shares of Gluten Free Staple Foods (Biggest HW Type in Global Staple Foods): % Value 2019-2023
• Table 49 Company Shares of Organic Staple Foods (2nd Biggest HW Type in Global Staple Foods): % Value 2019-2023
• Table 50 Company Shares of High Fibre Staple Foods (3rd Biggest HW Type in Global Staple Foods): % Value 2019-2023
• Table 51 Company Shares of Vegetarian Staple Foods (4th Biggest HW Type in Global Staple Foods): % Value 2019-2023
• Table 52 Company Shares of No Allergens Staple Foods (5th Biggest HW Type in Global Staple Foods): % Value 2019-2023
• Table 53 Forecast Sales of Staple Foods by Health and Wellness Type: Value 2023-2028
• Table 54 Forecast Sales of Staple Foods by Health and Wellness Type: % Value Growth 2023-2028